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Dissertations / Theses on the topic 'Social media'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Adenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.

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Background:  Over the years, traditional entrepreneurs started businesses due to either pull or push factors within their environments. Research has been carried out in profiling different types of entrepreneurs and their characteristics. The social media influencers are new forms of entrepreneurs who recently appeared due to changes in the technological environments. The existence of social media platforms has enhanced the possibility of entrepreneurial activities online. The platforms are available for everyone, but some have more entrepreneurial orientation or characteristics than others.  
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2

Kadrić, Irma, Eva Kha, and Sandra Mämmi. "Social Media: Hur påverkas turisten av social media?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49053.

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Syftet med denna studie är att undersöka hur turistens beslut påverkas av TripAdvisor som är en form av social media. Slutresultatet blev en beskrivning av TripAdvisors påverkan vid resa för turisten. Arbetet har en deduktiv ansats med en kvantitativ metod. Begreppen vi här använt oss av är Påverkan, Word of Mouth, Beslutsprocessen samt Social Media och runt de här begreppen har vi skapat en teoretisk ram för vår studie. Empirin är en sammanställning av den enkät vi skapat kring den teoretiska ram som finns. Studien mynnar ut i ett resultat och avslutar med att ge exempel på fr
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CHAUHAN, VIKAS. "SOCIAL MEDIA." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18357.

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PURPOSE: The main purpose of this research paper is to determine the important characteristics of social media, advantages, disadvantages, risks, and roles during the covid-19 pandemic. And also to find out from common people through questionnaires whether they think social media is one of the main diving factor of a business or a startup.  METHODOLOGY: Secondary evidence gathered from findings in online social media apps and resources, websites, research papers, interview forms mailed to business development managers, and self-made questionnaire. Also case studies of companies who
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Fjellman, Christine, and Emma Jansson. "Marknadsföring via sociala medier : Social Media Marketing." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6037.

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The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collecti
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You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of
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Nau, Alexandra. "Social Media Analytics." Universität Leipzig, 2018. https://ul.qucosa.de/id/qucosa%3A31862.

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Die Arbeit untersucht insgesamt 25 kostenfreie Social Media Analytics-Werkzeuge und liefert einen Beitrag zu einer systematischen Beurteilung dieser Anwendungssystemklasse im Rahmen des Social Customer Relationship Managements.:1 Einleitung 1.1 Motivation 1.2 Problemstellung 1.3 Vorgehen 2 Grundlagen 2.1 Social Media 2.2 Social CRM 2.3 Social Media-Analys 2.4 Softwareanalyse 2.5 Prototyping 3 Analyse von Social Media-Analyse-Tools 3.1 Kurzvorstellung der einzelnen Tools 3.2 Kernfunktionalitäten kostenfreier SMA-Anwendungen 3.3 Realisierbare Anwendungsfälle im SCRM 3.4 Vergleich mit Funktiona
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Ковальчук, Ю. С. "Social Media Marketing." Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Colicev, Anatoli. "Valuing social media." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0001.

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Cette thèse se donne donc pour objectif d’estimer la valeur des médias sociaux pour les entreprises. Elle développe une série d’analyses théoriques portant sur les effets que peuvent avoir ces médias sur leurs performances. Elle suggère également aux gestionnaires et aux praticiens différentes façons d’exploiter leur présence sur les médias sociaux pour tirer un profit maximal des avantages que cette présence suscite. Des méthodes quantitatives comme la modélisation par équations structurelles, l’analyse des séries temporelles et les panels dynamiques sont mises en pratiques pour aborder le su
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Sorensen, Anne. "Social media for social good: Value creation in social media based cause brand communities." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/91391/4/Anne%20Sorensen%20Thesis.pdf.

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This thesis presents a case study of value creation in the social media based brand communities of two Australian cause organisations. It improves understanding of how value is created in this increasingly important environment by examining participants' posts and practices, organisational strategies and supporters' perceptions of value creation. The thesis shows that while value creation is complex, value is generated for supporters and organisations alike, and positively influences the outcomes for recipients of the vital services provided by the cause organisations. Value creation in this c
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Creech, Ryan S. "Social Media, Social Exclusion, and Narcissism." Xavier University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1437385385.

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Jansson, Sebastian, Christoffer Karlsson, and Adam Pettersson. "Social Media Monitoring Varumärkesstärkande omvärldsbevakning på sociala medier." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-49268.

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Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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<p><em>It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also
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Jaber, Julia, and Gabriella Lundvall. "Social media marketing - An insight on companies’ brand communities on social media." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31257.

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Botros, Shadi, and Yacoub Said. "LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media." Thesis, Mälardalens högskola, Industriell ekonomi och organisation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54454.

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Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social
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(UPC), Universidad Peruana de Ciencias Aplicadas. "Social Media - SI378 201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623263.

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Curso de especialidad de Social Media en la carrera de Ingeniería de Sistemas de Información de carácter práctico dirigido a los estudiantes del 5to ciclo, que busca desarrollar las competencias general de pensamiento innovador y la específica Analiza hechos del mundo contemporáneo identificando el impacto en el desempeño profesional de Ingeniería acorde al ABET-Student Outcome(j). El curso busca identificar las diferentes estrategias para promocionar y difundir una marca, producto y servicio a través de las redes sociales. También tiene un enfoque participativo porque permitirá emplear
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Petersson, Sofie, and Sofie Stefansson. "Kritikhantering på social media." Thesis, Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22949.

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Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfatt
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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideratio
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Dennison, Jeffrey M. "Social media and thinspiration." Thesis, Gonzaga University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10252031.

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<p> Thinspiration and pro eating disorder (&ldquo;pro ana&rdquo;) social media content is prevalent and widely used by sufferers of eating disorders (ED). The risks associated with thinspiration and pro anorexia social media include continued disordered eating, poor self-esteem and perpetual body image dissatisfaction leading to depression and other psychological problems. However, little is known about why females continue to seek out this media or what are the reported impacts of continued usage. The goal of this research is to expand on current knowledge of the influence of social media ima
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Kenyeres, Adam Zoltan. "Social Media Bot Detection." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-87411.

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Social media platforms have revolutionized how people interact with each other and how people gain information. However, social media platforms such as Twitter and Facebook quickly became the platform for public manipulation and spreading or amplifying political or ideological misinformation. Although malicious content can be shared by individuals, today millions of individual and coordinated automated accounts exist, also called bots which share hate, spread misinformation and manipulate public opinion without any human intervention. To make things worse, the sophistication of these automated
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Pellikka, H. (Harri). "Gamification in social media." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201405281545.

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As social media keeps expanding and alternatives for existing services arise, the need for engaging and sustaining users increases as well. One method for engaging users is the use of gamification. The purpose of this study was to found a basis of knowledge of the current state of gamification social media. The study was conducted as qualitative content analysis, analysing 18 social media sites of different types. The analysis concentrated on the game elements incorporated in the services, such as points and badges. The findings of the study resulted that social media in general employs many
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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. A. Vasylieva. "Social media marketing strategy." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13474.

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Karlsson, Gabriella. "The Social Media Muse." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23195.

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The social media influencer is becoming a prominent trope in contemporary media culture. In her Instagram performance artwork Excellences & Perfections, Amalia Ulman imitated the content and lifestyle of different types of influencers for five months in 2014, gaining attention and inciting controversy when she finally revealed her hoax. She captured problematic aspects of performativity online, examined how it related to tropes and myths in our culture, and ultimately to our sense of identity. By analysing images from her work and comments from her followers at the time, this thesis aims to un
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Laselle, Johanna, and Jenny Solum. "Social media & marknadsföring." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24558.

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Fisher, Stacey J. "Cohorts Using Social Media." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/4692.

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Garbo, Valeria <1987&gt. "Lusso e Social Media." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5234.

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In questa tesi viene studiato l’utilizzo nel settore lusso dei social media, intesi come l’insieme delle applicazioni Web 2.0 che permettono lo scambio e la creazione di contenuti generati dagli utenti (social network, forum, blog, ecc.). Il focus è un segmento merceologico particolare, che comprende il design di alta gamma a livello di mobili ed elettrodomestici per cucine, in riferimento al solo mercato italiano. La tesi può essere divisa in due parti: i primi tre capitoli rappresentano uno studio della letteratura, interfacciato da dati di mercato e analisi del consumatore, mentre il quart
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Ndou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.

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The Internet’s liberative qualities have been hyped by a number of Zimbabwean scholars who argue, on the basis of the existence of online alternative media that carries political content, that democratisation can be technology-led. Given that the question of source selection is connected to the democratising potential of the Internet (Lecheler and Kruikemeier, 2016) by some scholars – this study interrogated the liberative potential of the Internet by tracing the social media sourcing patterns of four daily newspapers within Zimbabwe’s polarised mainstream media. Using a mixed methods approach
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Ericsson, Johan. "Högerpopulism i sociala medier : En komparativ innehållsanalys och en social nätverksanalys." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-74651.

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Syftet med denna uppsats är att åskådliggöra hur Alternativ för Sverige (AfS) och Sverigedemokraterna (SD) kommunicerar i sociala medier och att bidra med kunskap kring hur respektive parti positionerar sig i relation till högerpopulistiska aktörer och ”alt-right” i de digitala politiska landskap som växt fram under de senaste åren. I uppsatsen undersöks detta genom en innehållsanalys av partiernas kommunikation på Facebook, samt genom en undersökning av vilka relationer AfS och SD har till andra aktörer i sociala medier med hjälp av en social nätverksanalys. Genom att analysera explicit inneh
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Mohamed, Nawal, and Jessica Moberg. "Invandrarkvinnan i media." Thesis, Mid Sweden University, Department of Social Work, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-112.

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<p>SAMMANFATTNING:</p><p>Medias makt att påverka individers sätt att tolka verkligheten är stor. Betydelsen för hur man väljer att skriva någonting blir viktigt eftersom det påverkar den sociala praktiken i fråga om makt och inflytande för individer och grupper. Vi har i denna uppsats lagt fokus på hur kvinnor med utländsk bakgrund uppfattar den mediala bilden av invandrarkvinnor och hur det påverkar deras identitetsskapande. Vårt syfte med uppsatsen är att empiriskt undersöka hur kvinnor med utländsk bakgrund uppfattar den bild som förmedlas i media av invandrarkvinnan. Vi har använt oss av e
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Arvidsson, Erik. "Media och socialtjänsten." Thesis, Ersta Sköndal Bräcke högskola, Institutionen för socialvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:esh:diva-8238.

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Fatkin, Jane-Marie. "'Pro' social media : using key social psychological theories to increase prosocial engagement on social media sites." Thesis, Heriot-Watt University, 2015. http://hdl.handle.net/10399/2907.

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Prosocial Behaviour has a strong history rooted in Social Psychology. However, it has yet to be researched in the realm of social media. This line of research aims to better understand Prosocial Behaviour in social media environments and learn how to increase positive engagement online through the theoretical framework of Walther’s (1996) hyperpersonal model of computer-mediated communication. Four studies were conducted to obtain this goal. The first two studies explore what factors affect prosocial behaviour on social media sites. In particular, study one examines how gender, appearance, and
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Blücker, Bäckström Viktor, and Victor Peolsson. "Social Identity in Social Media : A Qualitative study on Upper Secondary Students Experiences in Social Media." Thesis, Linnéuniversitetet, Institutionen för psykologi (PSY), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40510.

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Syftet med föreliggande studie var att undersöka hur gymnasieelever upplever sociala medier utifrån Tajfels (1974) Social identity theory (SIT) samt vilka negativa och positiva aspekter gymnasieelever upplever med sociala medier. Med hjälp av en kvalitativ intervjumetod utgör svaren från tolv gymnasieelever i södra Sverige empirin för studiens resultat. Tidigare forskning har visat att responsen av andra medlemmar på sociala medier spelar stor roll för ungdomars psykiska välbefinnande. Resultatet visade att anledningen till informanternas användning av sociala medier till stor del berodde på a
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Wigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.

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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.

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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenge
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Ublova, Tamara. "FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162.

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The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers ac
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Yan, Lina, and Carol Musika. "The Social Media and SMEs Business Growth : How can SMEs Incorporate Social Media." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74702.

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Background: The dramatic increase of the popularity of social media has affected in a large extent how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained huge attention from both academic and industrial sectors. Purpose: The purpose of this study is to identify and evaluate the aspects that are incorporated by SMEs when implementing social media in order to gain knowledge how SMEs could incorporate those factors when implementing social media. Research questio
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Tarbit, James John. "Consumer deviance on social media: An exploration from a social media management perspective." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122947/1/James_Tarbit_Thesis.pdf.

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This project explored how deviant consumer behaviour occurs on social media, and examined the impact of deviant consumer behaviour on role outcomes of social media managers. Critical incident technique was used to interview fifteen social media managers, it was found that deviant consumer behaviour directly influences role burnout, turnover, workload output and role satisfaction among social media managers.
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Ostovar, Ravari Mahya. "Three essays on social media and societal resistance." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2018. http://www.theses.fr/2018ESEC0012.

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Dans ma thèse, j'ai exploré le rôle des médias sociaux dans l'organisation et la mobilisation sociales. Théoriquement, je m'appuie sur des concepts sociologiques et organisationnels tels que l'action collective, l'identité collective et les mouvements sociaux, j'adopte une perspective de processus et de pratique et je suis la théorisation sociomatérielle. En adoptant une approche interprétative, j'analyse qualitativement les données provenant de deux sources : les données en ligne (le contenu de MySF, y compris les photos, les légendes et les commentaires) et l'entretien avec le fondateur de l
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Zhang, Liu. "SOCIAL MEDIA AND VIRTUAL PROJECTS : An investigation into social media tools and team effectiveness." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15833.

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The purpose of this thesis is to explore the use, usability and the effects social media have on member effectiveness and satisfaction in virtual projects. This includes a classification and description of social media as well as the virtual component of projects. This also includes an analysis of possibilities and challenges concerning using social media in a project setting.Furthermore this master thesis should include an empirical component, including an investigation of to what extent such media are used in virtualized projects, experiences with such media and suggestions for improvements
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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.

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Master of Science<br>Department of Journalism and Mass Communications<br>Barbara DeSanto<br>Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social
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Agozzino, Alisa L. "Millennial Students Relationship with 2008 Top 10 Social Media Brands via Social Media Tools." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1262651087.

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Modéus, Gabriel, Helena Olsson, and Rickard Paulsson. "Crisis management in social media." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19401.

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The rise of social media has brought an increasingly open and transparent environment, where everyone can share thoughts and opinions with other people. This new transparent world creates new challenges in many fields. One of these is in the field of crisis management. The question is how companies should handle a crisis in social media. The thesis starts by investigating theory regarding areas affecting crisis management in social media. From this theory; a quantitative survey, qualitative interviews and investigation of secondary data are conducted. This resulted in findings, regarding what
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42

Elgün, Levent, and Jürgen Karla. "Ausgestaltung eines Social Media Monitorings." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101032.

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1 Optionen für ein Social Media Monitoring Für Unternehmen sind Social Media – derzeit noch vorrangig im Marketingbereich – von großem Interesse. Aufgrund der hohen Geschwindigkeit der Informationsgenerierung und -verbreitung, der Glaubwürdigkeit im Rahmen des subjektiven Meinungsaustauschs sowie der Masse an verfügbaren Informationen stellen sie insbesondere für kleine und mittlere Unternehmen eine große Herausforderung dar. Diese besteht dabei nicht nur aus der Minimierung der Risiken, wie beispielsweise dem Umgang mit massiven verbalen Attacken von Nutzern gegen ein Unternehmen, sondern au
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Ostendorf-Rupp, Sonja. "Kulturelle Bildung und Social Media." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2013. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-111333.

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Facebook, Twitter, YouTube – die Namen dieser Plattformen sozialer Medien sind in aller Munde, doch was steckt hinter diesen Medienformen und wie lassen sie sich sinnvoll in die Arbeit von Kultureinrichtungen integrieren? Welche Potentiale der Besucheransprache bieten sie? Das waren die Leitfragen der vierten und letzten Sektion der Dresden Summer School. Eingebettet in Besichtigungen des Militärhistorischen Museums der Bundeswehr (MHM) und des Deutschen Hygiene-Museums Dresden (DHMD), erhielten die Teilnehmer und Teilnehmerinnen eine Einführung zu diesem Thema, die durch Best-Practice-Beispie
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Karapetyan, Margarit. "Social Media and Complaints Handling." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28612.

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AbstractTitleComplaints Handling and Social MediaPurposeThe purpose of the project is to describe how companies conduct complaints handling in socialmedia and how they listen, talk and energize with the help of social media in terms of complaintshandling.Research QuestionsHow do companies perform complaints handling in social media? How do companies listen, talkand energize in social media in terms of complaints handling?Theory and ConceptsComplaints handling; encouraging customers to voice a complaint; the role of front-lineemployees in complaints handling; the role of compensation in complai
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Gerges, Mina. "Paradigms in Social Media Studies." Thesis, Uppsala universitet, Medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263207.

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The aim of this project is to study the level of paradigm development in the domain of social media studies. Based on the works of Kuhn (1970), Pfeffer (1993), and Thompson and Tuden (1959), the level of paradigm development was defined as the degree of consensus regarding: research topics, methods, and theories used in a given field of study. A sample of social media research articles was studied to analyze the level paradigm development within this domain of study. The sample consisted of a group of social media research articles that were published in the top ten journals of communication s
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Yeo, Tien Ee Dominic. "The psychology of social media." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609065.

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Arora, Sanjay. "Social media and innovation ecosystems." Diss., Georgia Institute of Technology, 2016. http://hdl.handle.net/1853/54929.

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The innovation ecosystem’s online presence continues to grow with the emergence and maturation of ICT-based platforms. With these new channels, a diversity of actors, including firms, scientists, universities, media entities, and individuals, interact to satisfy their information needs and to access and mobilize network-based resources. This research is among a growing number of social science studies examining the advent of social media and its influence on the innovation process, asking, “How do different types of actors use social media to form network linkages, and what kinds of innovative
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Hamdan, Hussam. "Sentiment analysis in social media." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM4356.

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Dans cette thèse, nous abordons le problème de l'analyse des sentiments. Plus précisément, nous sommes intéressés à analyser le sentiment exprimé dans les textes de médias sociaux.Nous allons nous concentrer sur deux tâches principales: la détection de polarité de sentiment dans laquelle nous cherchons à déterminer la polarité (positive, négative ou neutre) d'un texte donné et l'extraction de cibles d’opinion et le sentiment exprimé vers ces cibles (par exemple, pour le restaurant nous allons extraire des cibles comme la nourriture, pizza, service). Notre principal objectif est de construire d
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England, Alexa, Sarah Jenkins, Alex Jackson, Courtney Ray, and Amber McCord. "Social Media and Self-Esteem." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/36.

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The common us of social media in everyday life has raised questions on the possible impact it has on individuals’ wellbeing. This study was conducted to determine if there was a correlation between Instagram, a common social media platform, usage and self-esteem of college students. The sample population for this research was 95 undergraduate students at Mississippi State University during the fall semester of 2019. Data was collected via an online survey that included Rosenburg’s Self-Esteem scale and ten additional questions relating to the independent variables and Instagram. The independen
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Harmon, Jennifer. "Pro-Anorexia on Social Media." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1404301648.

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