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Journal articles on the topic 'Social meme'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Arie Bowo, Ferdian, Anisah Anisah, and Lia Marthalia. "Meme Marketing: Generation Z Consumer Behavior on Social Media." Jurnal Indonesia Sosial Sains 5, no. 02 (2024): 188–201. http://dx.doi.org/10.59141/jiss.v5i02.995.

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This study investigates the phenomenon of "Meme Marketing" and its impact on the consumer behavior of Generation Z on social media. The research focuses on the characteristics, classification, coherence levels, and format evolution of memes, as well as their role in marketing strategies. Meme characteristics, such as fidelity, fecundity, longevity, and additional elements like relevance, ease of replication, uniqueness, and humor, are identified as key influencers on meme dissemination. Meme classification involves four types proposed by Knobel and Lankshear, along with considerations of genre

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Almucharomah, Sri Kurniati, Wening Sahayu, and Sulis Triono. "SEMIOTIC ANALYSIS OF COVID-19 MEME IN SOCIAL MEDIA." English Review: Journal of English Education 11, no. 1 (2023): 27–36. http://dx.doi.org/10.25134/erjee.v11i1.7412.

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The presence of social media makes the process of social interaction experience very significant changes. Communication through social media is a very important social interaction in human life. Along with the increasing use of social media, it has spawned new phenomena among social media users, one of which is creativity in making memes. Memes can be in the form of text or images that contain issues and events in a style that intrigues and are widely discussed because they spread and comment so quickly on social media. The purpose of this study was to describe the signifier and signified in t

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Dewi, Rahmi Surya. "Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial." Jurnal Komunikasi Global 8, no. 1 (2019): 1–16. http://dx.doi.org/10.24815/jkg.v8i1.13332.

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Meme, as part of visual communication, is happening during Jakarta's governor elections in 2017. The existence of the meme is not detached from the creativity of meme creators on social media. The research aims to reveal the characteristics of meme creators based on the type of meme and uncover the construction of meanings from the meme creator's viewpoints on Jakarta's governor election. This research used a qualitative method with a virtual ethnographic approach. Virtual ethnography is used to view visual phenomena or user culture in cyberspace. Data were collected in the form of meme posts,

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Tikhonova, Sophia V. "Meme content as a tool of social thinking." Digital Scholar: Philosopher`s Lab 5, no. 1 (2022): 57–64. https://doi.org/10.32326/2618-9267-2022-5-1-57-64.

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The article deals with the specifics of Internet memes, which allow them to act as a tool of social thinking. Starting from the idea of A.A. Dydrov that Internet memes are able to represent dystopias, the author, firstly, considers the suitability of meme content to reflect the complex content of dystopias formed as mac-ro-narratives of the culture of printed books and cinema, and secondly, assesses the possi-bilities of critical social reflection in the pro-cess of diffusion of Internet memes, correct-ing its form. The social cognitiveness of a meme, understood as the ability to form collecti

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Ulpah, Mariani. "PRAANGGAPAN DALAM MEME BERBAHASA BANJAR DI MEDIA SOSIAL (PRESUPPOSITIONS IN BANJARESE MEMES ON SOCIAL MEDIA)." JURNAL BAHASA, SASTRA, DAN PEMBELAJARANNYA 14, no. 2 (2024): 215. https://doi.org/10.20527/jbsp.v14i2.12817.

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Abstract Presuppositions in Banjarese memes on social media. This study aims to describe the types of presuppositions in Banjar language memes on social media, including existential, lexical, active, non-active, structural, and counterfactual presuppositions. In addition, this study also examines the relationship between memes and the social and cultural aspects reflected in them. The research method used is descriptive qualitative with documentation techniques and pragmatic analysis. Of the 47 memes analyzed, 6 existential presuppositions were found (4 existential existence and 2 existential

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Latif, Syahrul Akmal, Henky Fernando, and Yuniar Galuh Larasati. "Simbol dan Makna: Penyebaran Meme Narkoba dalam Instagram." Jurnal Komunikasi 17, no. 1 (2022): 17–32. http://dx.doi.org/10.20885/komunikasi.vol17.iss1.art2.

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In addition to describing drug abuse which was disseminated through meme symbols, this study also explained the meaning behind the emergence of drug meme symbols on Instagram. This study was a qualitative descriptive type using the netnography method. The data collection was carried out by analyzing 108 thousand meme symbols that were disseminated on the Instagram social media platform, using the hashtag search keyword #narkoba. The analysis was focused on themes, symbols, and languages used in the meme symbols. From these analysis, three most dominant classifications of meme symbol themes wer

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Artamonov, Denis Sergeyevich, and Svetlana Mikhailovna Frolova. "Internet Meme in the System of Social Mythology of the Digital Age." Общество: философия, история, культура, no. 11 (November 13, 2020): 13–17. http://dx.doi.org/10.24158/fik.2020.11.1.

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The paper discusses the place of Internet memes in the structure of the social mythology of the digital world. The authors understand the Internet meme as a communication phenomenon. They characterize it as an online miniformat genre. An Internet meme integrates an image with an ironic text caption for a concise assessment of a situation, state or phenom-enon and visualization of reality. The myth is em-bedded in the semantic structure of the meme, which spreads it to large audiences. In the post-truth era, Internet memes are not only retransmitters of myths, but also actively create a new soc

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Rahmayani, Fitri Ana, and Any Nurfitria Febriarini. "A VIRTUAL ETHNOGRAPHIC STUDY: MEMES BY ARMY AND COMMUNICATION STYLE THROUGH TWITTER PLATFORM." CaLLs (Journal of Culture, Arts, Literature, and Linguistics) 7, no. 2 (2021): 185. http://dx.doi.org/10.30872/calls.v7i2.6184.

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Humor has been used as a tool against oppression for a long time. With the advent of digital technology, memes have a become popular object in social media, especially in Twitter platform. Meme is an images which are communicated through social media that make fun of bring to light a social or cultural issue. This research aims to explore a meme by ARMY and communication style that used through Twitter platform. The method of this research is descriptive qualitative research. This research was obtained the data by ARMY members on the direct message on Twitter. The result of this research showe

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Rathi, Navrang, and Pooja Jain. "Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement." Innovative Marketing 20, no. 1 (2023): 1–16. http://dx.doi.org/10.21511/im.20(1).2024.01.

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This paper analyzes an emerging form of social media marketing, meme marketing, which has gained attention for its ability to entertain and engage users. Marketers and companies are recognizing the value of using memes as a tool to connect with consumers. To understand the effects of meme marketing activities, this paper aims to examine the impact of meme marketing activities on consumer purchase intentions and concurrently assess the mediating role of consumer engagement. The study encompassed 452 Indian social media users with active social media accounts and familiarity with memes and meme

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Oleshkova, Anna Mikhailovna. "Internet Meme as the Subject of Social Studies: Opportunities of Event Analysis Application." Общество: социология, психология, педагогика, no. 10 (October 30, 2020): 54–57. http://dx.doi.org/10.24158/spp.2020.10.8.

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The present study considers memes as socio-cultural phenomena which is complex and multi-level. The authors single out research prospects for studying memes with the methods applied in socio-logical research. Even though a variety of disciplines studies memes, sociology analyzes memes from the perspective of social stratification, “us” and “them” dichotomy, allowing researchers to observe memet-ics as both socio-cultural and quasi-political reality. Internet meme is shown as the most dynamic and representative phenomenon in memetics. Social media provide a context for Internet meme that re-fle

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Cochrane, Leslie, Alexandra Johnson, Aubrey Lay, and Ginny Helmandollar. "“One does not simply categorize a meme”: A dual classification system for visual-textual internet memes." Proceedings of the Linguistic Society of America 7, no. 1 (2022): 5260. http://dx.doi.org/10.3765/plsa.v7i1.5260.

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Internet memes are a popular and long-standing genre of discourse on social media platforms, used to express everything from emotional states to political opinions. Dancygier and Vandelanotte (2017) define internet memes as intertextual, multimodal discourses that combine text with images. In order to capture and compare these rapidly-changing discourses, we propose a descriptive dual classification system for memes with two components: meme composition and multimodal quality. Meme composition categorizes memes by their structure—beyond the individual images they employ—and thus explains how m

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Maha Hijab Sikandar, Mehar Jan, Hina Riaz, and Neha Rubbab Butt. "The Influence of Meme Culture on Youth: Addiction and Linguistic Impact." Physical Education, Health and Social Sciences 3, no. 3 (2025): 15–30. https://doi.org/10.63163/jpehss.v3i3.502.

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In the digital era, meme culture has become an integral part of youth communication, social interaction, and identity expression. While memes offer entertainment and cultural commentary, their pervasive consumption raises questions about psychological dependency, cognitive changes, and linguistic evolution. This research investigates the impact of meme culture on youth behaviour and language, focusing on meme addiction, reduced attention span, and the emergence of meme-based slang. Through a synthesis of scholarly literature and observational analysis, the report highlights the consequences of

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Ni nyoman ayu suciartini, Ni Luh PT Putriyani Dewi, and Kadek Jaya Wiguna. "POTRET PENDIDIKAN TOLERANSI DALAM MEME DI MEDIA SOSIAL SEBAGAI BAHAN LITERASI AGAMA." Jurnal Penjaminan Mutu 9, no. 01 (2023): 35–46. http://dx.doi.org/10.25078/jpm.v9i01.2010.

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This Currently, memes are being used as a means to voice social criticism, especially on issues that are being discussed by netizens on social media. This includes memes used as an interpretation of the meaning of religious tolerance in Indonesia. The formulation of the problem in this study is how is the portrait of religious tolerance education in memes on social media? The method used in this study is a qualitative research method with the use of semiotic studies. The elements of semiotics studied in this study are signs (images, shapes, shapes and colors), objects (meanings) and interprete

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Febriana, Ajeng Iva Dwi, Umaimah Wahid, and Alexander Seran. "The Distinction Among Political Humor Meme Creators in the Political Field of The 2019 Presidential Campaign for The Jokowi-Amin Pairing on Twitter." Indonesian Journal of Social Science Research 4, no. 2 (2023): 139–48. http://dx.doi.org/10.11594/ijssr.04.02.06.

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Political meme creators play an important role in conveying political messages, shaping public opinion as well as the practice of decision making through the political memes produced. Political memes circulating on various social media during the campaign period of the 2019 Presidential Election 2019 largely contain hate speech, hoax and character assassination. Nearing the grand campaign for the 2019 presidential election, political memes were popping up everywhere, containing humorous narratives in conveying political messages and support to the 2019 Jokowi-Amin pairing, which were distinct

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Дурнєв, Олександр, та Артем Литовченко. "Соціологічна дефініція поняття «інтернет-мем»: подалі від «мему»". Sociological Studios, № 1(24) (26 червня 2024): 13–20. http://dx.doi.org/10.29038/2306-3971-2024-01-12-12.

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The article is devoted to the development of a sociological definition of the іnternet-meme. The emergence of the Internet as a special space of communication has provoked the emergence of new phenomena in society, which should be studied by sociology. One of these phenomena is the Internet meme, the study of which is not only practically promising in the context of digitalization and internetization of Ukrainian society, but also important for determining the possibilities of influencing social phenomena. The purpose of the article is to develop a sociological definition of the іnternet-meme

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Sawicki, Jan. "Unveiling the Ultimate Meme Recipe: Image Embeddings for Identifying Top Meme Templates from r/Memes." Journal of Imaging 11, no. 5 (2025): 132. https://doi.org/10.3390/jimaging11050132.

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Meme analysis, particularly identifying top meme templates, is crucial for understanding digital culture, communication trends, and the spread of online humor, as memes serve as units of cultural transmission that shape public discourse. Tracking popular templates enables researchers to examine their role in social engagement, ideological framing, and viral dynamics within digital ecosystems. This study explored the viral nature of memes by analyzing a large dataset of over 1.5 million meme submissions from Reddit’s r/memes subreddit, spanning from January 2021 to July 2024. The focus was on u

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Hasiah and Sawaluddin Siregar. "FENOMENA MEME QS. AL-NISA AYAT 34 TENTANG OTORITAS KEPEMIMPINAN DALAM KELUARGA DI MEDIA SOSIAL." Amsal Al-Qur’an: Jurnal Al-Qur’an dan Hadis 1, no. 1 (2024): 15–31. https://doi.org/10.63424/amsal.v1i1.5.

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This article aims to communicate about the QS meme phenomenon. al-Nisa verse 34 relates to leadership authority in the family, as spread on social media. The aim is to look further into the trend of QS consumption patterns. al-Nisa verse 34 of each existing meme and to identify the motive behind the creation of the meme. This type of research is library research using a constructivist approach. The results of this research show that; First, there are at least two tendencies of QS memes. al-nisa verse 34 on social media, namely; memes that start from the textual meaning paradigm and memes that

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Brown, Joshua D. "What Do You Meme, Professor? An Experiment Using “Memes” in Pharmacy Education." Pharmacy 8, no. 4 (2020): 202. http://dx.doi.org/10.3390/pharmacy8040202.

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Memes are social or cultural constructs and ideas dispersed from person to person. The modern definition of memes applies to images, photographs, or videos shared on digital platforms juxtaposed with text that utilizes the emotion, meaning, or joke behind the original “meme” to communicate the author’s message. Younger generations of learners are more prone to utilize digital and social media to distribute and consume information and use of these platforms has increased in modern classrooms. However, there are few examples of using memes for educational purposes, including student-generated co

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Moya-Salazar, Jeel, Karina Chicoma-Flores, and Hans Contreras-Pulache. "The meme as a digital liberating singularity in the context of the COVID-19 pandemic: an informational approach." F1000Research 11 (March 1, 2022): 250. http://dx.doi.org/10.12688/f1000research.74414.1.

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Unlike previous pandemics, the COVID-19 pandemic is unique in that, for the first time, social isolation is not isolation but a migration imperative. World 4.0, the digital society, has endowed people with a capacity for interconnectedness through using social networks for entertainment. In particular, stickers and memes, as founding grammars of discourses, narratives, ways of feeling, and imaginaries, can demonstrate, from an informational sociobiological approach, the phenomenon of memes in the COVID-19 pandemic. This article highlights the meme as a shock of laughter for the mind and body,

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Carton, Samuel, Souneil Park, Nicole Zeffer, Eytan Adar, Qiaozhu Mei, and Paul Resnick. "Audience Analysis for Competing Memes in Social Media." Proceedings of the International AAAI Conference on Web and Social Media 9, no. 1 (2021): 41–50. http://dx.doi.org/10.1609/icwsm.v9i1.14632.

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Existing tools for exploratory analysis of information diffusion in social media focus on the message senders who actively diffuse the meme. We develop a tool for audience analysis, focusing on the people who are passively exposed to the messages, with a special emphasis on competing memes such as propagations and corrections of a rumor. In such competing meme diffusions, important questions include which meme reached a bigger total audience, the overlap in audiences of the two, and whether exposure to one meme inhibited propagation of the other. We track audience members’ states of interactio

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Sabrina, Laila, and Rizqa Ahmadi. "SUFISM MEMES: Gus Mus’s Representation in Countering the Narrative of Religious Fundamentalism on Social Media." Al-Tahrir: Jurnal Pemikiran Islam 21, no. 2 (2021): 237–60. http://dx.doi.org/10.21154/altahrir.v21i2.3134.

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Abstract: In Indonesia, Muslim clerics preach the sermon orally. It is considered an effective method to disseminate Islamic teaching. Today, Muslims adopt the development of information technology to propagate the teaching of Islam. One of them is using memes. Commonly, memes are made by quoting wise words from influential figures. This study focused on Gus Mus’s wise words. Gus Mus (Musthafa Bishri) is a famous figure in Indonesia. His socio-religious idea is related to the moderate and traditional Muslim. This research aims to find out why some people use the quote of Gus Mus as an object f

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Wang, Ruofei, Hongzhan Lin, Ziyuan Luo, et al. "Meme Trojan: Backdoor Attacks Against Hateful Meme Detection via Cross-Modal Triggers." Proceedings of the AAAI Conference on Artificial Intelligence 39, no. 8 (2025): 7844–52. https://doi.org/10.1609/aaai.v39i8.32845.

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Hateful meme detection aims to prevent the proliferation of hateful memes on various social media platforms. Considering its impact on social environments, this paper introduces a previously ignored but significant threat to hateful meme detection: backdoor attacks. By injecting specific triggers into meme samples, backdoor attackers can manipulate the detector to output their desired outcomes. To explore this, we propose the Meme Trojan framework to initiate backdoor attacks on hateful meme detection. Meme Trojan involves creating a novel Cross-Modal Trigger (CMT) and a learnable trigger augm

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Zheng, Aiguo, Shuangling Luo, and Haoxiang Xia. "A meme propagation model to combine social affirmation with meme attractiveness and persistence." International Journal of Modern Physics C 27, no. 01 (2016): 1650002. http://dx.doi.org/10.1142/s0129183116500029.

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The propagation of memes on online social networks often depends on the mechanism of social affirmation. Centola termed such social-affirmation-driven diffusion as complex contagion and partly validated it through an online experiment. However, for actual online meme propagation, the mechanism of social affirmation often takes effect in combination with various other factors and mechanisms. In this paper, we examine the combinatorial effects of social affirmation and the attractiveness and persistence of the meme by proposing and analyzing a UACI model, where an agent’s activities to receive a

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Smirnova, Olga. "Exploring Visual Culture of COVID-19 Memes: Russian and Chinese Perspectives." Central European Journal of Communication 14, no. 2(29) (2021): 259–86. http://dx.doi.org/10.51480/1899-5101.14.2(29).4.

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The article explores COVID-19 related Internet memes and treats them as samples of creolized text in a study of the way ethnic and cultural peculiarities of memes are perceived by representatives of two radically different cultural paradigms: the Russians and Chinese. A survey is used as a method of the investigation. Russian and Chinese students, and visual arts experts evaluated Russian and Chinese COVID-19 memes according to several criteria concerning their content, verbal constituent element and visual characteristics. The study concluded that the social and culture-specific components mo

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Vardeman, Christopher. "Investigation of Consumer Responses to Visual and Textual Elements of Meme Marketing Advertisements." Journal of Social Media Marketing 4, no. 1 (2025): 16–37. https://doi.org/10.33422/jsmm.v4i1.1436.

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Brands have started using internet memes as a marketing tool on social media to combat declining engagement rates among consumers. Despite increased adoption in professional practice, limited scholarly attention has been paid to meme marketing, or to the elements that may contribute to the success of memes intended as brand advertisements. Employing heuristic cues to facilitate peripheral cognitive processing and controlling for humor perception and advertising skepticism, two interrelated experiments investigate how ad type, brand identity, humor, and perceived popularity of a social media ma

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Chen, Kanghui. "The Relationship Between the Usage of Memes on Social Media in the Chinese Internet and a Sense of Belonging." Communications in Humanities Research 30, no. 1 (2024): 90–98. http://dx.doi.org/10.54254/2753-7064/30/20231624.

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The concept of "meme" was introduced in 1976, and with the development of the internet, memes have gradually become a cultural phenomenon on social media. As a semantic collection, memes possess unique meanings that can create a distinct hidden information space for those who use them. During dissemination, individuals who do not understand the meaning of a meme are filtered out, forming a group of those who understand it. Within this group, people may develop a sense of belonging. In order to investigate whether Chinese internet users experience a sense of belonging when using memes and explo

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Wahyuniarti, Tri. "The Phenomenon of Posting Memes on Instagram (Study on Employees of PT. Bank BTPN MUR Bengkulu)." Journal of Social Science and Humanities 2, no. 2 (2023): 69–74. https://doi.org/10.58222/jossh.v2i2.276.

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Social media today has been able to become a new media phenomenon that is familiar to the Indonesian people, especially teenagers to adults. With the power of virtual social media characteristics, it often produces booming phenomena for social media users themselves. In this study, researchers are interested in examining the phenomenon of memes on Instagram social media. The type of research in this research is qualitative research. The informants in this study are employees of PT Bank BTPN MUR Bengkulu as Instagram users who post memes using meme photos on their Instagram accounts. Where wome

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Artamonov, Denis S. "Internet meme as a way of representing reality: between dystopia and myth." Digital Scholar: Philosopher`s Lab 5, no. 1 (2022): 14–21. https://doi.org/10.32326/2618-9267-2022-5-1-14-21.

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The article considers the phenomenon of In-ternet memes in the context of the mytholo-gization of ideas about reality. The author fo-cuses on Internet memes of dystopian con-tent and speaks about dystopia as an object representing the reality surrounding a person. He considers the Internet meme as a commu-nication phenomenon of digital culture. The Internet meme has a complex structure and reflects the views of Internet users on the agenda, their worldview, social and political system of society. In the article, the author contrasts the understanding of the meme within the framework of evoluti

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Latif, Fakhruriyah Agustin, and Tatik Suryani. "Can Social Advertising And Internet Meme Enhance Consumer Trust And Satisfaction?" Wiga : Jurnal Penelitian Ilmu Ekonomi 14, no. 1 (2024): 22–35. http://dx.doi.org/10.30741/wiga.v14i1.1150.

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Despite some companies using social advertising and internet meme on social media, less research focuses on the impact of both brand image and also its effect on customers trusts and satisfaction. In fashion industry in Indonesia some of companies used social advertising and internet meme for enhanching their brand image. This research focus on Zoya which produce Moslem wear and in the top position in the market, but recently many new competitor entrants in this market. The objective of this research is to examine the effect of social advertising and internet memes on brand image, and the effe

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Wahyudi, R. Firdaus. "Fenomena Meme dan Ruang Publik Dalam Media Sosial." Al-MUNZIR 15, no. 2 (2023): 159. http://dx.doi.org/10.31332/am.v15i2.3437.

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Social media is communication space allowing person to discus about an issue, especially public issues interactively. One of the unique social media messages is Meme. Meme is a term in explaining a phenomenon of communication messages by modified images, text and so on to convey the messages, views, opinions to the ideology of the creator. Memes spread and become viral through redistribution by other. This article aims to explain memes and its spreading (mimetic communication) in the social media. The main source of this research is a book entitled “communicating with memes: consequences in po

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Chernikov, Michael V., Larisa S. Perevozchikova та Evgeniia V. Avdeenko. "Мeme-Manipulation as a Tool of Information Wars". IZVESTIYA VUZOV SEVERO-KAVKAZSKII REGION SOCIAL SCIENCE, № 3 (219) (25 вересня 2023): 25–37. http://dx.doi.org/10.18522/2687-0770-2023-3-25-37.

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This article analyzes the phenomenon of “meme-manipulation”, which is interpreted as a popu-lar and in-demand tool in modern society for conducting various kinds of “information wars”. The history of the origin and conceptual understanding of the concept of “meme” is considered. A special phenomenon of “meme-manipulation”, defined as the use of memes in manipulation practices, is singled out and discussed. The high efficiency of meme-manipulation in conducting various kinds of information wars is revealed. The mechanism of both the manipulation itself and its specific type, which is meme-manip

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Stepanova, Maria M., and Aleksei V. Kozuliaev. "Methodology of teaching audiovisual meme translation." Tambov University Review. Series: Humanities, no. 1 (2022): 57–67. http://dx.doi.org/10.20310/1810-0201-2022-27-1-57-67.

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The study focuses on teaching the translation of audiovisual memes: comic image/video and text combinations that tend to go viral on the Internet. The key features of a meme are a comic effect resulting from surprise, disrupted expectations, the clash between the text and the video; “viral” expansion across the Internet and other social media. Mastering the skills required to translate such audiovisual content is essential since memes are highly popular on the Internet with all age groups, there are numerous allusions references to the popular memes in the mass media, fiction, movies, and TV s

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Sofian, Akhriyadi, and Muhammad Reza Khadafi. "Visualisasi kreasi humor Covid-19: Pengawasan penanganan Covid-19 oleh milenial di ranah virtual." Satwika : Kajian Ilmu Budaya dan Perubahan Sosial 6, no. 1 (2022): 92–109. http://dx.doi.org/10.22219/satwika.v6i1.20546.

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Humor merupakan salah satu cara komunikasi politik. Humor divisualisasi dalam bentuk meme dan dimanfaatkan oleh kalangan milenial untuk melakukan fungsi pengawasan terhadap kebijakan pemerintah dalam menangani pandemi covid-19. Tujuan dari riset ini adalah untuk mengetahui bagaimana visualisasi humor di kalangan milenial dan mengapa milenial memilih kreasi humor visual dalam mengawasi penanganan covid-19 oleh pemerintah di ranah virtual. Metode yang dipakai dalam riset ini adalah metode kualitatif dengan pendekatan etnografi digital. Temuan riset ini adalah jenis meme yang dikreasikan oleh kal

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Theisen, William, Joel Brogan, Pamela Bilo Thomas, et al. "Automatic Discovery of Political Meme Genres with Diverse Appearances." Proceedings of the International AAAI Conference on Web and Social Media 15 (May 22, 2021): 714–26. http://dx.doi.org/10.1609/icwsm.v15i1.18097.

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Forms of human communication are not static --- we expect some evolution in the way information is conveyed over time because of advances in technology. One example of this phenomenon is the image-based meme, which has emerged as a dominant form of political messaging in the past decade. While originally used to spread jokes on social media, memes are now having an outsized impact on public perception of world events. A significant challenge in automatic meme analysis has been the development of a strategy to match memes from within a single genre when the appearances of the images vary. Such

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Xie, Chaoqun. "Internet memes we live by (and die by)." Pragmatics of Internet Memes 3, no. 2 (2020): 145–73. http://dx.doi.org/10.1075/ip.00066.xie.

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Abstract In the internet age, memes are at once products and driving forces of social practices. A meme contains a memetic message and a meme output, and boasts, if guided by a pragmatic way of thinking, several features, including but not limited to salience, frequency, adaptability, argumentativity, sociality, embeddedness, embodiedness, locality, relativity, emotionality and dynamicity. The current global COVID-19 pandemic serves as a fitting and timely touchstone to testify how human beings are surrounded by numerous good and evil memes in the online world, and how internet memes, as can b

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Pramanick, Shraman, Md Shad Akhtar, and Tanmoy Chakraborty. "Exercise? I thought you said 'Extra Fries’: Leveraging Sentence Demarcations and Multi-hop Attention for Meme Affect Analysis." Proceedings of the International AAAI Conference on Web and Social Media 15 (May 22, 2021): 513–24. http://dx.doi.org/10.1609/icwsm.v15i1.18080.

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Today's Internet is awash in memes as they are humorous, satirical, or ironic which make people laugh. According to a survey, 33% of social media users in age bracket [13-35] send memes every day, whereas more than 50% send every week. Some of these memes spread rapidly within a very short time-frame, and their virality depends on the novelty of their (textual and visual) content. A few of them convey positive messages, such as funny or motivational quotes; while others are meant to mock/hurt someone's feelings through sarcastic or offensive messages. Despite the appealing nature of memes and

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Purwaningrum, Prapti Wigati. "Meme Sebagai Representasi Kritik dan kebebasan Berpendapat di Ruang Siber." Wanastra: Jurnal Bahasa dan Sastra 12, no. 1 (2020): 01–07. http://dx.doi.org/10.31294/w.v12i1.7189.

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Abstrak - The purposes of this study is to describe what and how memes in social media Instagram as the representation of critics from netizen. The approach of this study is Critical Discourse Analysis by Fairclough with three dimensions; text, discursive practice, and social practice. The writer chooses meme in @fakartun Instagram account as the data source because meme full of funny picture and simple text, easy to understand, and lead the reader to think twice to find the implied meaning in it. This research is focused on meme in @fakartun Instagram account, especially pictures, text, and c

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Grabowicz, Przemyslaw, Niloy Ganguly, and Krishna Gummadi. "Distinguishing between Topical and Non-Topical Information Diffusion Mechanisms in Social Media." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (2021): 151–60. http://dx.doi.org/10.1609/icwsm.v10i1.14749.

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A number of recent studies of information diffusion in social media, both empirical and theoretical, have been inspired by viral propagation models derived from epidemiology. These studies model the propagation of memes, i.e., pieces of information, between users in a social network similarly to the way diseases spread in human society. Importantly, one would expect a meme to spread in a social network amongst the people who are interested in the topic of that meme. Yet, the importance of topicality for information diffusion has been less explored in the literature. Here, we study empirical da

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Aulia, Sela Wildaan, and Nurhayati. "Meme Implicature Using the Word 'Tenggelamkan'." RETORIKA: Jurnal Ilmu Bahasa 6, no. 2 (2020): 173–77. http://dx.doi.org/10.22225/jr.6.2.1634.173-177.

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The majority of Indonesians who are known to use social media as a means of communication and entertainment are certainly familiar with the term meme. A meme phenomenon popular is the use of the word 'tenggelamkan' at the end of the discourse popularized by Susi Pudjiastuti, the former minister of fisheries and maritime affairs. The objectives of this study are as follows: (1) to determine the language style used in memes that use the word ‘tenggelamkan’ and (2) to determine the implicature of memes using the word ‘tenggelamkan’. The data source of this research is taken from various pictures

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Williams, Apryl. "Black Memes Matter: #LivingWhileBlack With Becky and Karen." Social Media + Society 6, no. 4 (2020): 205630512098104. http://dx.doi.org/10.1177/2056305120981047.

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“BBQ Becky” and “Karen” memes reference real-world incidents in which Black individuals were harassed by White women in public spaces. In what I term the BBQ Becky meme genre, Black meme creators use humor, satire, and strategic positioning to perform a set of interrelated social commentaries on the behavior of White women. By conducting a visual Critical Technocultural Discourse Analysis (CTDA) of BBQ Becky memes, I argue that Becky and Karen memes are a cultural critique of White surveillance and White racial dominance. I find that memes in the BBQ Becky meme genre call attention to, and rej

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Kovacheva, Aleksandra, Hillary J. D. Wiener, Ioannis Kareklas, and Darrel Muehling. "Online Engagement with Memes and Comments about Climate Change." Sustainability 14, no. 14 (2022): 8900. http://dx.doi.org/10.3390/su14148900.

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Social media posts, and memes in particular, offer important opportunities for social media users and organizations to disseminate information about climate change. However, as this topic remains controversial, memes often elicit comments that may oppose (rather than support) the existence of climate change. In three studies, we find that the position of the comments influences users’ engagement with the main post: when the user’s and the meme’s positions on climate change align, comments opposing the claim of the meme decrease users’ readiness to “like” the meme. We also examine social media

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Қаиржан, Арман. "Социальные проблемы Казахстана через призму ТикТок-мема «Ешқандай не жоқ»". Saryn 1, № 13 (2025): 107–28. https://doi.org/10.59850/saryn.13.1.2025.269.

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This study analyzes the influence of TikTok meme “Yeshkandai ne zhok” (“No any of this whatsoever”)2 on Kazakhstan's digital culture. The introduction substantiates the relevance of studying internet memes as a dynamic media phenomenon that captures public sentiments and reflects sociocultural processes. It highlights the insufficient academic studies on this topic in Kazakhstan and emphasizes the need to analyze the structural and semiotic features of the meme.The methodology of study includes content analysis, semiotic and semantic analysis, as well as a cognitive-discursive approach. Conten

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Tamana, Mario P. "INSTRUCTIONAL MEME AND ITS EFFECTIVENESS AND SATISFACTION IN TEACHING SOCIAL STUDIES." Azal Arts and Humanities 1, no. 2 (2024): 59–73. https://doi.org/10.55687/aah.v1i2.92.

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ABSTRACT This descriptive-correlation study primarily aimed to determine the level of effectiveness and satisfaction of instructional meme as intervention material for instruction among students. Frequency counts, percentage, mean, T-test, One-way Anova and Pearson r were used in treating the gathered data. Results disclosed that majority of the respondents were male. The academic performance of the students who did not use the historical meme during first quarter is 69.4% or 25 obtained 76-80, while in the succeeding quarter upon implementation of the 21st Century pedagogical tool, the perfor

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Chakravarty, Shivraj. "The Evolution of Meme Marketing: From Subculture to Mainstream Marketing Strategy." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43271.

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Meme marketing has become an integral aspect of brand communication and actions due to its ability to combine humor, relatability, and culture to reach target audiences. Memes have transformed from subculture artifacts to multifaceted marketing tools that shape public attitude and spending towards products and services. In this regard, this study traces the history of meme marketing and evaluates its success in increasing consumer engagement, brand perception, and intention to purchase. This paper fills in the cultural gap by examining the interaction of cultural relevance, memetic virality, h

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Rina, Nova, Yusrita Yanti, and Hayqal Idham. "IMPLICATURE IN THE INTERNET MEMES: SEMIO-PRAGMATICS ANALYSIS." Journal of Cultura and Lingua 1, no. 1 (2020): 27–35. http://dx.doi.org/10.37301/culingua.v1i1.7.

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Internet memes refer to memes that are spread through the Internet, from person to person via social networks, blogs, direct email, or news sources. The main purpose of internet memes are for humorous or to entertain the readers. However, not all people can easily interpret a meme. This phenomenon appears to be the case because several internet memes contain implied meaning or implicature due to the limited caption available and the picture it brings which has its own character and representation. The purpose of this research is to describe the implicature in the internet memes by using Grice'

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AlAfnan, Mohammad Awad. "The Role of Memes in Shaping Political Discourse on Social Media." Studies in Media and Communication 13, no. 2 (2025): 1. https://doi.org/10.11114/smc.v13i2.7482.

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The article explores the role of memes in shaping political discourse on social media platforms, examining their influence on public opinion, political behavior, and the dynamics of ideological polarization. With the rapid proliferation of meme culture across platforms such as Twitter (X), Instagram, TikTok, and Facebook, memes have emerged as potent tools for political communication, serving as vehicles for political expression and instruments for reinforcing ideological divides. By analyzing political memes’ circulation, engagement, and sentiment, this study reveals how memes predominantly c

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Vlachou, Sofia, and Michail Panagopoulos. "An Examination of Classical Art Impact and Popularity through Social Media Emotion Analysis of Art Memes and Museum Posts." Information 13, no. 10 (2022): 468. http://dx.doi.org/10.3390/info13100468.

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On Instagram, we have all seen memes. Honestly, what would you do if you encountered a meme in a museum? The purpose of the study is to evaluate the nexus between posts uploaded by museum visitors and emotions, as well as the popularity of artworks and memes. We gathered N = 4.526 (N = 1.222 for memes and N = 3.304 for museum posts) entire posts using API. We selected the total number of likes, comments, frequency, nwords, and text emotions as indicators for several supervised machine learning tasks. Moreover, we used a ranking algorithm to measure meme and artwork popularity. Our experiments

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Umamah, Mudhiah, Dyta Septiyatik, and Fikri Fikri. "Implicature, Technique, and Function of Humor on Instagram Memes." New Language Dimensions 4, no. 1 (2023): 52–63. http://dx.doi.org/10.26740/nld.v4n1.p52-63.

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Nowadays, humor is a phenomenon that emerges and is enjoyed by social media users. On social media, humor develops in a new form of communication namely “internet memes”. In addition, internet memes with humorous nuances come with certain ideas and functions intended by the meme maker. This study furthermore attempts to examine the themes or ideas of memes, conventional implicatures, humor creation techniques, and the functions of internet memes uploaded by @memecomic.id Instagram account. This research is a qualitative descriptive study, which data was collected by screen capture technique. T

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Arailopoulos, Vasileios, Christos Koutlis, Symeon Papadopoulos, and Panagiotis C. Petrantonakis. "PolyMeme: Fine-Grained Internet Meme Sensing." Sensors 24, no. 17 (2024): 5456. http://dx.doi.org/10.3390/s24175456.

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Internet memes are a special type of digital content that is shared through social media. They have recently emerged as a popular new format of media communication. They are often multimodal, combining text with images and aim to express humor, irony, sarcasm, or sometimes convey hatred and misinformation. Automatically detecting memes is important since it enables tracking of social and cultural trends and issues related to the spread of harmful content. While memes can take various forms and belong to different categories, such as image macros, memes with labeled objects, screenshots, memes

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Li, Chenxi, Nur Zaidi Bin Azraai, and Julina Ismail. "Investigating the impact of 5G networks on the design of memes and their transmission through mobile platforms." International Journal of ADVANCED AND APPLIED SCIENCES 12, no. 3 (2025): 244–54. https://doi.org/10.21833/ijaas.2025.03.024.

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This study investigates the impact of 5G networks on the creation and dissemination of mobile memes through a mixed-methods approach, integrating qualitative data from meme creators and consumers with quantitative analysis of meme distribution across major social media platforms. The findings reveal that 5G significantly enhances meme upload and download speeds, enabling real-time sharing and interaction due to its low latency and high speed. Additionally, high-resolution media and augmented reality (AR) features have transformed meme design, resulting in more visually appealing and immersive

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