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Dissertations / Theses on the topic 'Social network management'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Busch, Christian. "Social entrepreneurs as network orchestrators : how and why do social entrepreneurs build up and leverage social networks to perform?" Thesis, London School of Economics and Political Science (University of London), 2013. http://etheses.lse.ac.uk/908/.

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Over the last decades, extensive research about the role of networks in venture creation and development in both the sociology- (e.g.,Burt, 2005; Chiesi, 2007) and management- literature (e.g., Hoang & Antoncic, 2003; Maurer & Ebers, 2006) has been produced. However, while social networks have been recognized as crucial elements for the growth of social ventures (e.g., Bradach, 2010; Waitzer & Paul, 2011), there has been identified a lack of theory-motivated papers on how and why the different dimensions and configurations of social networks influence (social) venture performance over time (Al

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2

López, Fogués Ricard. "Enhancing Privacy Management on Social Network Services." Doctoral thesis, Universitat Politècnica de València, 2017. http://hdl.handle.net/10251/85978.

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In the recent years, social network services, such as Facebook or LinkedIn, have experienced an exponential growth. People enjoy their functionalities, such as sharing photos, finding friends, looking for jobs, and in general, they appreciate the social benefits that social networks provide. However, as using social network has become routine for many people, privacy breaches that may occur in social network services have increased users' concerns. For example, it is easy to find news about people being fired because of something they shared on a social network. To enable people define their p

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3

Stránská, Adriana. "Crisis Management on the social network Facebook." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192424.

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The aim of the following thesis was to create a set of principles for crisis communication on Facebook. Presence in social media has become a standard part of any promotional mix. However, not every company fully recognizes the advantages and drawbacks of this tool. Once something goes wrong, the reputation of a company can be seriously endangered. The potential harm grows, when dealing with the issue is presented publicly. The thesis provides an analysis of how the emergence of social media changed the classical PR and a theoretical frame for a company's communication in case of negative publ

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4

Torchi, Ilaria. "MOBILE SOCIAL NETWORK: dalle RETI SOCIAL al SOCIALE in RETE." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2018. http://amslaurea.unibo.it/15415/.

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I Mobile Social Network consentono alle persone di connettersi fra di loro, condividere interessi comuni, opinioni, informazioni e media. Il fattore alla base che accomuna tutti i tempi è sempre la relazione: gli uomini hanno il bisogno vitale di stare con gli altri e se per farlo, oltre che scambiando foto e video, si trovassero delle vie concrete per crescere in solidarietà ed aumentare il bene comune? Nasce così il desiderio di affrontare lo studio di questa tesi facendo ricerca ed esplorazione attraverso tre tappe ben precise. Il titolo “MOBILE SOCIAL NETWORK: dalle RETI SOCIAL al SOCIALE

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5

Baatarjav, Enkh-Amgalan. "Privacy Management for Online Social Networks." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc283816/.

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One in seven people in the world use online social networking for a variety of purposes -- to keep in touch with friends and family, to share special occasions, to broadcast announcements, and more. The majority of society has been bought into this new era of communication technology, which allows everyone on the internet to share information with friends. Since social networking has rapidly become a main form of communication, holes in privacy have become apparent. It has come to the point that the whole concept of sharing information requires restructuring. No longer are online social networ

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6

Cottica, Alberto. "The management of online communities: a social network perspective." Doctoral thesis, Universidad de Alicante, 2018. http://hdl.handle.net/10045/85588.

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Online communities have grown to be an important feature of modern life, and substantial economic assets in their own right. Over the years, organizations that provide them have adopted a range of management practices, or policies. We propose that the choice of policies to manage an online community can be viewed under the lens of mechanism design. Using both empirical data and computer simulations, we investigate how online community providers might decide to put in place and evaluate such mechanisms.

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7

Zheng, Ju Kimberly. "A Social Network Analysis of Corporate Venture Capital Syndication." Thesis, University of Waterloo, 2004. http://hdl.handle.net/10012/854.

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The importance of social capital can be characterized by a well-known quote: "it's not just what you know, but whom you know". Firms with rich social capital are more informed, more capable, and more competitive, because networks of resources are within their reach. Social capital is embedded in social networks, and social network analysis is the chief topic of this research. The network being examined contains 1126 venture capital (VC) programs, 206 of them being corporate venture programs, and the rest consisting of independent venture capital firms. Venture programs co-invest in por

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8

Waheed, Zehra. "Application of social network analysis to understand knowledge sharing in a facilities management network." Thesis, Heriot-Watt University, 2012. http://hdl.handle.net/10399/2873.

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Facilities Management (FM) is an emergent field that offers great promise to organisations in terms of optimal value and support from physical resource and associated services, and can potentially be vital to the success of the core business itself. Although the strategic organisational role of FM has been explored in FM literature, there is little evidence to support the case for potential business centrality of the facilities function. It is argued in thesis that by gaining a greater understanding into the network position of the facilities function in organisations, and through determining

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9

Quatman, Catherine C. "The social construction of knowledge in the field of sport management a social network perspective /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148572586.

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10

Lee, Changheon. "Dynamics of Advice Network and Knowledge Contribution: A Longitudinal Social Network Analysis." Diss., The University of Arizona, 2012. http://hdl.handle.net/10150/243117.

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Online communities have become an increasingly popular channel for social interaction, enabling knowledge and opinion sharing across a board range of topics and contexts. Their viability and sustainability depends largely on contributions from community members in terms of time, resources, and knowledge. However, how individuals' knowledge contribution behavior changes over time and what network structural characteristics influence individuals' contribution behavior is not well understood. This study investigates "co-evolution" of social networks (i.e. advice network) and knowledge contributio

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11

Kim, Amy Chan Hyung. "Knowledge Structure in Sport Management: Bibliometric and Social Network Analyses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338378142.

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12

Park, Hee Man. "SOCIAL NETWORK EFFECTS ON ABUSIVE SUPERVISION:SOCIAL BENEFITS AND COSTS OF LEADER AND MEMBER CENTRALITY IN INTRA-TEAM SOCIAL NETWORKS." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492769884824961.

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13

Lu, Haiyan. "Investigation of sustainable supply chain management : a social network perspective." Thesis, Cardiff University, 2017. http://orca.cf.ac.uk/109830/.

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Sustainable supply chain management (SCM) has become a heating topic for academic research as well as managerial practice. Implementing sustainable SCM requires firms and their supply chains simultaneously commit to economic, environmental and social practices. From a social network perspective, this study aims to investigate the influence of social ties on supply chain network relationship, and the impacts on sustainable SCM implementation. The research adopts a critical realism stance to guide methodological approach and research design, which drives the adoption of a mixed-method approach f

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14

PIEVANELLI, ELISA. "Wireless Social Network. Design and management algorithms to improve reliability." Doctoral thesis, Politecnico di Torino, 2017. http://hdl.handle.net/11583/2687925.

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Nowadays the most affordable means to bring wide band connectivity to rural areas is represented by wireless technology, which guarantees flexibility, scalability, ease of installation and low investments. Wireless technology in the unlicensed bands presents some disadvantages, when intended to cover large areas. Commercial operators indeed might deploy wireless networks in digital-divided areas exploiting licensed bands or hybrid configurations where the backhaul is realized by high performance licensed links. In the recent years, several Wireless Community Networks have been created and gro

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15

Trentin, Giorgia <1997&gt. "Social Network Analysis in Supply Chain Management: a literature review." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21415.

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La globalizzazione e il continuo e rapido sviluppo di Internet hanno reso il mondo non solo più connesso, ma anche più complesso, poiché un'enorme quantità di dati, informazioni, beni e servizi vengono scambiati quotidianamente. Questo ha avuto un forte impatto sull'economia mondiale, specialmente sulle catene di approvvigionamento, poiché se si verifica un'interruzione lungo di esse, il mondo intero potrebbe soffrire di diverse conseguenze come ritardi, prezzi elevati e assenza di risorse. Per questo motivo, la domanda di ricerca di questo studio riguarda l'applicazione della metodologia de

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16

Kulkarni, Rohan A. "Coolhunting and Coolfarming : harnessing the power of collaborative innovation networks using social network analysis." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90713.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2014.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 71-73).<br>Email, Instant Messaging, Voice Over IP (VOIP) and other means of online communication have become so ubiquitous today that we rarely take a moment to acknowledge how the internet has changed and redefined the ways in which we communicate and collaborate with fellow human beings. The internet has empowered us to collaborate with others in ways

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17

Abbasian, Hosseini Seyed Alireza. "Social and Engineering Aspects of Construction Site Management using Simulation and Social Network Analysis." Thesis, North Carolina State University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10110533.

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<p> The crews/actors/subs during a construction project make relationship and communicate with each other on the jobsite primarily when they work in a task sequence or when they work in the same working area at the same time. These interdependencies can have various impacts on their performance, the decisions their supervisor make and their action from both engineering and social aspects. The main focus of the past research is on the project parties’ relationship based on the information exchange and formal communication, while the research pertaining to the interpretation and investigat

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18

EPIFANIA, FRANCESCO. "Social Intelligent Learning Management System for Demanding Users." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2016. http://hdl.handle.net/10281/102438.

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With the ambition of providing teachers with a novel concrete tool called “Social Intelligent Learning Management System (SILMS)” for worldwide exploiting didactic contents to feature their courses, I faced the problem of creating a social platform with adequate functionalities to satisfy the teacher expectations. This goal involved many disciplines and practices ranging from DB management, content management, social networking, till the exploitation of new cognitive systems in the thread of WEB4.0 services. At the same time my approach was much oriented to realize a real tool of concrete us

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19

Yu, Jia (Joya). "Social network perspective of team norm enforcement." Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/6896.

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Team norms are one of the most frequently used explanations of how teams as a collective entity can influence individual member’s behaviors (Hackman & Walton, 1986; Bettenhausen & Murnighan, 1991; Feldman, 1984). Despite such importance, current theoretical and empirical development of team norms is relatively inadequate. In this dissertation, I view norm strength and norm enforcement as two central pillars of team norms, and specifically examine team norm enforcement from a social network perspective. I first develop a typology based on the existing literature and specify the behavior content

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20

Black, Hulda G. "NETWORK DRIVERS OF INTERCUSTOMER SOCIAL SUPPORT." UKnowledge, 2011. http://uknowledge.uky.edu/gradschool_diss/143.

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Customers in a service setting sometimes seek support from other customers; recent research has demonstrated this phenomenon. This research also found that intercustomer social support has a positive impact on consumer health, as well as the financial returns for the company. Given these positive effects for firms and customers, organizations can benefit from fostering social connections among their customers. While past research has investigated the positive consequences of intercustomer social support, little research to date has investigated the firm’s strategic role in fostering intercusto

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21

Lindner, Georg [Verfasser], Bernd [Akademischer Betreuer] Heinrich, and Mathias [Akademischer Betreuer] Klier. "Network-oriented Customer Valuation and Social Engagement Analysis in Online Customer Networks / Georg Lindner ; Bernd Heinrich, Mathias Klier." Regensburg : Universitätsbibliothek Regensburg, 2019. http://d-nb.info/1176808710/34.

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22

Hamdouch, Ilias. "Collective intelligence at Enron during the California energy crisis : uncovering collaborative innovation networks using social network analysis." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/106237.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, School of Engineering, System Design and Management Program, Engineering and Management Program, 2015.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 66-68).<br>As interaction takes place between individuals, relationships are formed and collaboration and innovation emerge. In this thesis I have applied Coolfarming (Gloor, 201 lb), a social network analysis method using Condor, a software tool to quantify communication patterns based on various data sources. I analyzed the

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23

Brunette, Chantal. "A social network study to identify the user features required for an online sports community network site." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/80644.

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Thesis (MBA)--Stellenbosch University, 2011.<br>The purpose of this study is to identify the user features for an online sports community network. Social networks sites are on a rapid increase. Designers of these sites need to consider what features are critical to optimally facilitate their users’ behaviour on these sites. This identification of features will seek to enhance the growth and development of a site’s social communities and allow for its ultimate success. This study focuses on establishing the social networking ecosystem by identifying the role of social networks in society,

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24

Khan, Sifat Shahriar. "Power Outage Management using Social Sensing." University of Akron / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1556833736835808.

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25

Kim-Chung, Ye-Ryung (Claire). "Social Network Model for Accessing and Sharing Expertise During Disasters." Thesis, The University of Sydney, 2017. http://hdl.handle.net/2123/17701.

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Whether human-made or natural disasters, both could typically followed by chaos, this often results from an inadequate overall response. Preparedness is the best response to emergencies, and a multi-agent-based approach to coordination decision support systems often plays a significant role in disaster management and response. Using an integrated approach to facilitate coordination is considered important in dealing with disasters. Often, there are different kinds of coordination, such as physical coordination between emergent agencies or local agencies, and administrative coordination. While

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26

Harvey, Natalie. "An investigation into the use of social network sites to support project communications." Thesis, St Andrews, 2010. http://hdl.handle.net/10023/930.

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27

Comandini, Chiara. "Social Media Marketing: Integrazione dei social network nella strategia aziendale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2018. http://amslaurea.unibo.it/15194/.

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La rivoluzione tecnologica che caratterizza l'era digitale si sta rivelando un fenomeno di massa che ha profondamente modificato il modo di agire e di pensare delle persone. La globalizzazione, l’evoluzione delle tecnologie e la digitalizzazione degli accessi alle informazioni sono i principali fattori che hanno determinato profondi cambiamenti sui mercati, sulle imprese e sui consumatori. Il Web è diventato un elemento fondamentale della quotidianità delle persone, ed è in grado di raggiungere gli individui in qualsiasi luogo o in qualsiasi momento. Nel contesto economico, le tecnologie infor

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28

Bell, Patrick M. "Development of Local Homeland Security Networks in the State of Florida: A Social Network Analysis Approach." FIU Digital Commons, 2012. http://digitalcommons.fiu.edu/etd/574.

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How do local homeland security organizations respond to catastrophic events such as hurricanes and acts of terrorism? Among the most important aspects of this response are these organizations ability to adapt to the uncertain nature of these “focusing events” (Birkland 1997). They are often behind the curve, seeing response as a linear process, when in fact it is a complex, multifaceted process that requires understanding the interactions between the fiscal pressures facing local governments, the institutional pressures of working within a new regulatory framework and the political pressures o

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Paiva, Melo Marin Regina. "Enhancing privacy protection in social network systems through decentralization and policy conflict management." Thesis, CentraleSupélec, 2015. http://www.theses.fr/2015SUPL0020/document.

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Le partage d'informations dans les systèmes de réseaux sociaux (SRS) suscite des inquiétudes concernant de possibles abus impactant la vie privée. La possibilité pour les utilisateurs de contrôler les informations qu'ils partagent avec le fournisseur de SRS et avec les autres utilisateurs peut être améliorée par la décentralisation des données personnelles et par une gestion appropriée des conflits entre politiques. Prenant son inspiration dans l'approche de décentralisation, la première contribution de cette thèse est la proposition de propriétés relevant de la conception du SRS et impactant

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30

Koroleva, Ksenia [Verfasser], Oliver [Akademischer Betreuer] Günther, and Gerald C. [Akademischer Betreuer] Kane. "The role of social network sites in creating information value and social capital / Ksenia Koroleva. Gutachter: Oliver Günther ; Gerald C. Kane." Berlin : Humboldt Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2012. http://d-nb.info/1027529399/34.

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31

Scott-Wedlock, Elaine. "The effects of the social network upon academic performance in three cohorts of an undergraduate degree." Thesis, City University London, 2002. http://openaccess.city.ac.uk/7656/.

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Social networks have been seen to have an effect upon the performance of both individuals and teams within organisations. This thesis aims to explore the effects of such social networks on the performance of individuals and groups in three cohorts of undergraduate students in management education. Information on the social networks of the three cohorts was gathered with the use of a roster choice questionnaire. The questionnaire listed each member of the cohort and required the individual to identify with whom he / she is friends and with whom he / she communicates regarding academic related i

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32

Wise, Sean Evan. "The impact of intragroup social network topology on group performance : understanding intra-organizational knowledge transfer through a social capital framework." Thesis, University of Glasgow, 2013. http://theses.gla.ac.uk/3793/.

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This thesis examines the effects of intragroup social network relations on group performance. Building on prior studies, it views social network topology along structural, relational and cognitive dimensions. Where previous research used a self-reporting questionnaire to gauge these dimensions, this research uses Social Network Analysis (SNA) software to measure e-mail communication logs between group members. The study was conducted in a national travel agency and focused on the social networks of 187 offices, each a subsidiary of the national travel agency. Each office group was tasked simil

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Alistoun, Garth. "Toward a culture of engagement: leveraging the enterprise social network." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1010869.

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This research aims to provide a theory of enterprise social networking that generates and/or sustains a culture of employee engagement within a chosen South African private sector company. Based on an extensive review of interesting literature and the application of a grounded theory process in a chosen case, this research work provides a theory of enterprise social networking sustaining and growing employee engagement together with an explanatory theoretical framework that makes the theory more practical. Employee engagement is defined as “the harnessing of organisation member’s selves to the

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34

Marineau, Joshua Eric. "INDIVIDUALS’ FORMAL POWER AND THEIR SOCIAL NETWORK ACCURACY." UKnowledge, 2012. http://uknowledge.uky.edu/management_etds/2.

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Previous research has suggested that individuals differ in their accuracy of perceptions of the social environment, and some research suggests that powerful individuals in particular tend to be lazy, disinterested observers of the social world. A handful of field studies and lab experiments linking power with individuals’ perceptions of others’ social networks have generally supported this view. However, recent theory addressing the psychological consequences of power for the power-holder claim that in certain circumstances and for some kinds of social information, power is linked to increased

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Allbritton, Marcel. "A model of contractual project-based work personal social network connectivity, ICT use, and self-monitoring /." Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1398609731&sid=9&Fmt=2&clientId=3739&RQT=309&VName=PQD.

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Hung, Wilton. "Researching the Researcher: A Social Network Analysis of the Multidisciplinary Knowledge Creation Process." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/950.

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This research describes the relationship between several social network characteristics and knowledge creation outputs in the form of patented intellectual property of researchers by investigating the case of the University of Waterloo. Based on a literature review in the domains of social networks and knowledge creation, this research focuses on the position of knowledge creation between social closure theory and structural hole theory. These are the two seminal theories of the creation of social capital through social networks. From this body of literature, this thesis develops the r

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Abbasian, Hosseini Seyed Alireza [Verfasser]. "Social and Engineering Aspects of Construction Site Management using Simulation and Social Network Analysis / Seyed Alireza Abbasian Hosseini." Munich : GRIN Verlag, 2015. http://d-nb.info/1097576604/34.

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TRUNG, PHAM QUOC. "APPLY KNOWLEDGE MANAGEMENT AND SOCIAL-NETWORK-SERVICE IN IMPROVING LABOR PRODUCTIVITY OF VIETNAMESE SME." Kyoto University, 2011. http://hdl.handle.net/2433/142145.

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Moore, Dale L. "A social network analysis of the National Materials Competency at Naval Air Systems Command." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02sep%5FMoore.pdf.

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Thesis (M.S. in Product Development)--Naval Postgraduate School, September 2002.<br>Thesis advisor(s): Gail Fann Thomas, Mark E. Nissen. Includes bibliographical references (p. 175-180). Also available online.

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Lee, Hye Eun. "Communication network approaches to conflict management at the workplace and job satisfaction." Diss., Connect to online resource - MSU authorized users, 2008.

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Fares, Julian. "Modelling Stakeholder Integration Using Social Networks: An Australian Integrated Health Care Project." Thesis, The University of Sydney, 2019. http://hdl.handle.net/2123/20455.

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Stakeholders form relationships in projects to achieve both personal and project objectives. Proper stakeholder identification, categorisation and engagement methods that capture the social processes of the stakeholder network environment are lacking in many project management standards. In this study, social network theories and analytics are introduced as a new lens for stakeholder analysis to examine an integrated network of health care stakeholders (health care services and providers) that provides care for patients. The aim is to identify influential key stakeholders and determine the opt

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Regehr, Kelly A. "Grounds-Based and Grounds-Free Voluntarily Child Free Couples: Privacy Management and Reactions of Social Network Members." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc28374/.

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Voluntarily child free (VCF) individuals face stigmatization in a pronatalist society that labels those who do not want children as deviant. Because of this stigmatization, VCF couples face privacy issues as they choose to reveal or conceal their family planning decision and face a variety of reactions from social network members. Therefore, communication privacy management and communication accommodation theory was use to examine this phenomenon. Prior research found two different types of VCF couples: grounds-based and grounds-free. Grounds-based individuals cite medical or biological reason

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Leonard, Nancy Jacynthe. "Role of social network structure in the governance of Great Lakes transboundary fish stocks." Diss., Connect to online resource - MSU authorized users, 2008.

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Falasca, Nicola. "Convergenza tv, web e social network: modelli e sviluppi di applicazioni di secondo schermo." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4493/.

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Zhao, Jiayun. "A Simulation-based Decision Support System for Electric Power Demand Management Considering Social Network Interactions." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/311558.

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A two-level agent-based modeling framework is proposed for the electric power system to solve the problems of renewable energy utilization and demand-side management. While in the detailed level of the framework the customers and utility companies are modeled as agents to represent electricity demand and supply performances, respectively, the high level reflects the aggregated performance of the considered electricity market via state space models. To connect the two levels, a social network is introduced as a dynamic medium for the interactions among customer agents. While the customers' c

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Pasini, Anna <1992&gt. "Social Network Analysis and Organization: a Powerful Tool for a More Informed Human Resource Management." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9124.

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Social Network Analysis (or SNA) can be defined as the study of sampled set of actors and of the emerging informal relations that connect and divide them. It consists in a series of techniques used in order to build precise maps representing social groups in form of networks constituted by “nodes”, indicating individuals or other entities and “lines”, indicating the relations existing among them. In the first part of this work, fundamentals of this theory, basing on existing literature, have been presented considering, firstly, historical roots and leading personalities contributing on its dev

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Yang, Baojiang. "Essays on Telecommunications Management: Understanding Consumer Switch, Search and Purchase Behaviors." Research Showcase @ CMU, 2018. http://repository.cmu.edu/dissertations/1149.

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Digitization has been pervasively reshaping the landscape of home-based telecommunication industries. The massive disruptive challenges call for telecom companies to react with efficient strategic managerial policies. Meanwhile, how consumer decision makings and welfare are impacted by such policies often remains complicated and non-transparent to policy makers. My thesis aims at leveraging large-scale empirical data to investigate the impacts of several prevalent firm initiated strategies on both sides of the market, i.e. consumers and firms. The thesis is comprised of three studies focusing

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Lee, Jegoo. "Omnes Pro Uno! Investors' Collaboration Networks to Influence Responsible Corporate Management." Thesis, Boston College, 2009. http://hdl.handle.net/2345/2464.

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Thesis advisor: William B. Stevenson<br>Thesis advisor: Sandra Waddock<br>The main purpose of this dissertation research is to understand the collaborative interactions among actors engaging in change efforts in the existing institutional arrangements. Specifically, this dissertation research sheds light on the collaboration networks of social investors who desire both their own financial benefits and stakeholder welfare, by filing shareholder resolutions to bring environmental or stakeholder concerns to the attention of corporate managers. My research strategy in this dissertation is to propo

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Sá, Gonçalo Miguel Ruivo de. "O que pretendem os clientes das marcas/empresas nos social network sites como auxilio para o social customer relationship customer relationship management." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12742.

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Mestrado em Marketing<br>O cliente dos dias de hoje é cada vez mais virtual, deixou de ter uma atitude passiva perante as marcas que consome, procurando a criação de um envolvimento e relacionamento com as mesmas. Esta mudança de paradigma introduz-nos o Social Customer Relationship Management (SCRM) que se apresenta como uma estratégia de Customer Relationship Management (CRM), que se encontra muito focada na criação de envolvimento com o cliente na Web 2.0, nomeadamente, nos Social Networks Sites (SNSs). A presente dissertação pretende averiguar no contexto português, o que procuram os clie

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Blomqvist, Malin, and Myran Ekström. "Keeping up to date : Incorporating social network sites and employer branding in recruitment processes." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124032.

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The use of social network sites (SNSs), such as Facebook and LinkedIn, by both organizations and the Swedish population is increasing. Previous publications in this research field lack empirical reinforcement and the empirical research that has been published often suggest a connection between recruitment via SNSs and employer branding. However, this connection has not yet been elaborated on or explained by previous research. Furthermore, both these research fields lack the insight of empirical studies conducted from a managerial point of view. The objective of this study is to contribute to t

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