Academic literature on the topic 'Social research|Communication|Multimedia communications'
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Journal articles on the topic "Social research|Communication|Multimedia communications"
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Oktavianti, Roswita, and H. H. Daniel Tamburian. "TECHNOLOGY-MEDIATED COMMUNICATIONS NETWORK IN THE MULTIMEDIA JOURNALISM." Diakom : Jurnal Media dan Komunikasi 3, no. 2 (December 15, 2020): 105–16. http://dx.doi.org/10.17933/diakom.v3i2.130.
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The proliferation of technology led to a growing number of groups who interact through a mediated channel. A group of people creates a social network that consists of a workflow network, a communications network, and a friendship network. It referred to the existence of either a professional or a friendship network. As an individual who tends to gather as a group, journalists using a set of communication technology to connect to those who have the same interest and give a benefit to them. This study will identify the technology-mediated communication networks followed by journalists, that is, workflow networks, communication networks, and friendship networks. Then, how the attribute of networks, and how journalists still exist as well as leaves in those networks. In this study, a technology-mediated communication network refers to WhatsApp instant messaging groups. The researcher using a case study as a research strategy that has focused on online and print journalists. The researcher did this research during Pandemic Covid-19, so it affected data gathering. The data collecting technique has done by face-to-face interviews with journalists at a different time and by imposing health protocol. The result of this study shows that multimedia journalists enrolled in workflow networks and friendship networks that consist of the employee under one media company. These networks are more stabilized and long-lasting. Also, journalists become a member of communication networks which are consist of journalists from different media companies, public relations officer, or the executive of its company. These networks are more temporary. The more multimedia journalist workload, the higher the need for communication networks. Journalists will decide to join, to leave, or still exist in a network if the administrator can maintain the dynamic of its network. In other words, a network administrator should choose a member selectively, treat all members fairly, pay attention to qualities and quantities of information shared, and lastly to ensure that the network gives benefits to journalists.
The proliferation of technology is led to a growing number of groups who interact through a mediated channel. A group of people creates a social network that consists of a workflow network, a technology-mediated communications network, and a friendship network. It referred to the existence of either a professional or a friendship network. As an individual who tends to gather as a group, journalists using a set of communication technology to connect to those who has the same interest and give a benefit to them. This study will identify what kind of networks followed by journalists, what are technologies used by journalists in a technology-mediated communication network, how journalists enroll as a member in the network and the reasons why journalists still exist as well as leave a network. The researcher using a case study as a research strategy that has focused on online and print journalists. All of the journalists are a member of WhatsApp instant messaging groups. The researcher did this research during Pandemic Covid-19 so it would affects data gathering. The data collecting technique is done by face-to-face interviews with journalists at a different time and by imposed health protocol. The result of this study shows that multimedia journalists become a member of a network because the information and news material shared in it. The member of a network are journalists from different media, sometimes there are public relations staff or company executives. Journalists will decide to join, to leave, or still exist in a network if the administrator can maintain a dynamic of a network. In other words, a network administrator should choose a member selectively, treat all members fairly, pay attention to quality and quantity of information shared, and lastly to ensure that the network gives benefits to journalists.
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Beglytsia, V., L. Antonova, L. Kozlova, O. Datsii, and N. Datsii. "SYSTEM OF CONCEPTS COMMUNICATIONS OF STATE INSTITUTIONS AND SOCIETY AS THE BASIS OF NATIONAL SECURITY AND SOCIO-ECONOMIC STABILITY." Financial and credit activity: problems of theory and practice 3, no. 38 (June 30, 2021): 549–56. http://dx.doi.org/10.18371/fcaptp.v3i38.237487.
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Abstract. The article analyzes the process of communication between state institutions and society. The study found that all aspects of communication between government institutions and society today acquire the characteristics of digital communication. This means that for the process of communication between government and society, its interactivity, multimedia, efficiency, extraterritoriality become relevant. It is also characteristic that the communication of state institutions and society acquires certain systemic properties — emergence, inherence, integrity. Also, as a result of the analytical study, there is a significant disparity in the access of different groups of the population to modern information and communication technologies and, as a consequence, the formation of different levels of their uptake by these groups of the population. Therefore, to increase the efficiency of communications, the subjects of the communication process should use a system of different channels of information transmission and use not a single concept, but a system of communication concepts to ensure national security and socio-economic stability. It is proven that the basis and guarantee of the formation and introduction of a systematic conceptual approach to the practical application of information and communication technologies of state institutions and society is the inevitable end-to-end digitalization of Ukraine. The process of digitalization will lead to a change in social and political activities of citizens, the formation of social strata, which is the germ of the information society and will require intellectual communication. The existence of a system of communication concepts has led to the use of a systematic approach to create an algorithm for the formation and implementation of effective communications of state institutions and society. The complex of requirements to the specified system of communications is formed due to the research. This system should be aimed at reconciling and harmonizing the interests and positions of communities of citizens; integration of social communities, optimization of administrative activity based on democratic values and observance of citizens’ rights. It also proposes areas of work to fulfill the tasks facing state institutions and society to harmonize the information and communication process and to form the basis of social stability and guarantee national security.
Keywords: communications, concept system, power, information society, digital economy.
JEL Classification H10
Formulas: 0; fig.: 3; tabl.: 0; bibl.: 21.
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Zaruba, Viktor, and Irina Parfentenko. "Methods of using websites in integrated business promotion of enterprises." Economy of Industry 2, no. 94 (June 25, 2021): 125–40. http://dx.doi.org/10.15407/econindustry2021.02.125.
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The use of digital tools in marketing communications has become an obvious precondition for a successful business. At the same time, the modern concept of holistic marketing establishes that the purpose of marketing communications is to promote business of a firm, which includes not only the promotion of its goods and services, but also the management of its relations with all stakeholders. These provisions fully apply to Ukrainian industrial enterprises that seek to develop foreign sales markets. In the paper the concept of a site was chosen as the key term for research of marketing online communications. From the standpoint of their purpose, sites represent different types of social media that make it easier for their users to communicate and exchange multimedia information with each other. Websites are viewed as marketing communication channels that use certain methods to promote business activities. This raises the problem of integrating promotion channels into a single marketing communications system. The paper is devoted to the analysis of methods of promoting business activities of enterprises using social media sites and their systematization to create integrated marketing communications. We have classified websites according to the role they can play in integrated business promotion. It has been established that one should highlight the official sites of an enterprise promoting its business activities and the sites used to obtain information services. Many enterprises have two official websites: a representative one for presenting their business activities and a transactional one for e-commerce. The developers of information services sites are their owners, for whom the provision of these services constitutes the content of their business activity. These sites include social media supporting email, social networks, blogs, instant messengers. The analysis of the main methods of promotion in various social media is carried out. It allows one to establish the necessary logical connections between the promotion processes through various communication channels for their integration into a single system.
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SHAHROM, MELISSA, NORFAZLINA GHAZALI, FARAH SYAZREENA AZMI, ANISAH ALWI, and AFIZA ABDUL MAJID. "Examining the Relationship Between Text-message Dependency and Psychological or Behavioural Symptoms from the Perspective of Self-perception Theory." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 3, no. 2 (December 31, 2017): 49. http://dx.doi.org/10.24191/abrij.v3i2.10096.
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The widespread use of smartphones and online text messages for communication has influenced and changed the everyday lives of its users. Undoubtedly, smartphones can enhance and advance our working life and personal life to suit modern lifestyles. However, some of the smartphone users show overdependence on the smartphone’s applications especially on mobile communications to share and receive immediate information either for their work or personal related matters. ‘Text-messagedependency’ is a term used to refer to these users who use and rely so much on text messaging applications. This obsessive use of mobile communications can lead to numerous psychological and behavioural symptoms such as problematic addictions, obsessions, health risks and also producenegative social outcomes.The research concentrates to study the factors that contribute to text-message dependency and psychological or behavioural symptoms from the perspective of self-perception theory. The research is significant and important for the society and national development in several aspects; 1) educate the society about the risks of smartphone addiction, 2) provide guidelines and insight to the ministry of health and multimedia development, and 3) give awareness to the application developers on the future demand of smartphone applications that relates tobehaviour control.
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Kaufmann, Katja, and Corinna Peil. "The mobile instant messaging interview (MIMI): Using WhatsApp to enhance self-reporting and explore media usage in situ." Mobile Media & Communication 8, no. 2 (September 12, 2019): 229–46. http://dx.doi.org/10.1177/2050157919852392.
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How do people use media technologies in everyday life and how do they make sense of them? This is one of the core questions in media and communication studies, gaining even more in relevance in light of the rapidly changing, convergent media environment. Yet, rich and context-sensitive data about media and technology use are difficult to generate when media consumption is increasingly pervasive, ubiquitous, and often goes on in passing. At the same time, the full potential of smartphones in qualitative research has not yet been realized. The mobile instant messaging interview (MIMI) introduced and assessed in this paper is intended to fill this gap by exploiting some of the unique communication and multimedia features offered by mobile instant messaging apps. Drawing on diary techniques and on the tried and tested mobile experience sampling method (MESM), the MIMI uses WhatsApp for an in situ exploration of distinct settings and situations of social action (e.g., media usage). To substantiate the approach, the results of a pilot study conducted with young smartphone users are presented, discussing the advantages and drawbacks of mobile instant messaging interviews in detail, from the researcher’s as well as the participant’s point of view.
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Durrington, Vance A., and Jianxia Du. "Learning Tasks, Peer Interaction, and Cognition Process An Online Collaborative Design Model." International Journal of Information and Communication Technology Education 9, no. 1 (January 2013): 38–50. http://dx.doi.org/10.4018/jicte.2013010104.
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This paper illustrates a model for Online Group Collaborative Learning. The authors based the foundation of the Online Collaborative Design Model upon Piaget’s concepts of assimilation and accommodation, and Vygotsky’s theory of social interaction. The four components of online collaborative learning include: individual processes, the task(s) students work on, group member processes, and communication media. These elements become key components beginning with the theoretical framework, the models used, and implementation of the models. The purpose of this paper is to describe the Online Collaborative Design Model and student feedback related to its implementation in an online course. The model was piloted in a required multimedia graduate course using a problem-based learning approach. Students used synchronous chat rooms and asynchronous discussion boards for course discussions and for the final group project. The instructor, to gain an understanding of the piloted implementation of the Online Collaborative Design Model, gathered final reflections about collaboration and the final project. The reflections revealed that students sensed a connection between productivity and trust. Further research into the impact trust has on the interpersonal communications of the group and the intrapersonal communications of the individual would give interesting insights into the model.
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Prasetyo, Jarot Dwi, Zaehol Fatah, and Taufik Saleh. "EKSTRAKSI FITUR BERBASIS AVERAGE FACE UNTUK PENGENALAN EKSPRESI WAJAH." Jurnal Ilmiah Informatika 2, no. 2 (December 9, 2017): 130–34. http://dx.doi.org/10.35316/jimi.v2i2.464.
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In recent years it appears interest in the interaction between humans and computers. Facial expressions play a fundamental role in social interaction with other humans. In two human communications is only 7% of communication due to language linguistic message, 38% due to paralanguage, while 55% through facial expressions. Therefore, to facilitate human machine interface more friendly on multimedia products, the facial expression recognition on interface very helpful in interacting comfort.
One of the steps that affect the facial expression recognition is the accuracy in facial feature extraction. Several approaches to facial expression recognition in its extraction does not consider the dimensions of the data as input features of machine learning
Through this research proposes a wavelet algorithm used to reduce the dimension of data features. Data features are then classified using SVM-multiclass machine learning to determine the difference of six facial expressions are anger, hatred, fear of happy, sad, and surprised Jaffe found in the database. Generating classification obtained 81.42% of the 208 sample data.
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Hotsur, Oksana. "SOCIAL NETWORKS AND POLITICAL PR IN UKRAINIAN AND FOREIGN ELECTION CAMPAIGNS." Bulletin of Lviv Polytechnic National University: journalism 1, no. 2 (2021): 53–57. http://dx.doi.org/10.23939/sjs2021.02.053.
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The article analyzes the ways of influence of social networks on the formation and conduct of political PR-campaigns. Examples from the political sphere (election campaigns, initiatives), in particular Ukrainian and other foreign presidential and parliamentary elections, revealed the opportunities that Facebook, Telegram, Twitter, YouTube create in promoting a candidate, leader, ideas and opinions. Author blogs created on social networks can be an additional tool in a PR campaign. Social networks interfere in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks is evidenced by such historically significant events as Brexit, the Arab Spring and the Revolution of Dignity. Particular attention was paid to the Ukrainian presidential elections in 2019 and local elections in 2020. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns in terms of network communications, which provide unlimited multimedia and interactive tools for PR. In fact, these concepts significantly affect the effectiveness of the PR-campaign, its ultimate effectiveness, which is determined by the achievement of goals. Choosing a blog as the main tool of a marketing campaign has both positive and negative sides. Only a person with great creative potential can create a blog. In addition, it takes a long time. In fact, these two points lose compared to other instruments. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Second, explore how and / or the concept of PR campaigns in social networks and blogs is constantly changing.
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Nikolian, Vahagn, and Andrew Ibrahim. "What Does the Future Hold for Scientific Journals? Visual Abstracts and Other Tools for Communicating Research." Clinics in Colon and Rectal Surgery 30, no. 04 (September 2017): 252–58. http://dx.doi.org/10.1055/s-0037-1604253.
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AbstractJournals fill several important roles within academic medicine, including building knowledge, validating quality of methods, and communicating research. This section provides an overview of these roles and highlights innovative approaches journals have taken to enhance dissemination of research. As journals move away from print formats and embrace web-based content, design-centered thinking will allow for engagement of a larger audience. Examples of recent efforts in this realm are provided, as well as simplified strategies for developing visual abstracts to improve dissemination via social media. Finally, we hone in on principles of learning and education which have driven these advances in multimedia-based communication in scientific research.
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Suwarti, Suwarti, Restu Restu, and Hidayat Hidayat. "Interactive Multimedia Development in Social Sciences Subject of Disaster Material at Grade IV SDN. (Public Elementary School) No.024183 East Binjai on 2017/2018." Budapest International Research and Critics in Linguistics and Education (BirLE) Journal 2, no. 1 (March 5, 2019): 216–32. http://dx.doi.org/10.33258/birle.v2i1.211.
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This research deals with Interactive Multimedia Development in Social Sciences Subject of Disaster material in Grade IV SDN.(Public Elementary School) no. 024183 East Binjai on 2017/2018. As a product, interactive media is the result of solving a problem based on an audio-visual communication approach. The design of an interactive multimedia-based learning media is a visual communication design that is displayed through a monitor that can be presented at a certain time. The unavailability of learning media and the relevant learning models to be used because learning is not optimal, so the main focus of this research is the development of interactive multimedia-based learning media as an alternative in overcoming the problem of learning outcomes. This research was conducted from August 21 to November 20, 2017 in even semester at SDN (Public Elementary School) No. 024183 East Binjai having his address at Danau Laut Tawar Street, Sumber Mulyo Rejo, Binjai City, North Sumatra Province. Feasibility of using interactive multimedia on social studies subjects Disaster materials based on the results of validation from material experts and instructional media experts show that the average overall is categorized as "good" and is worthy of being used as social media learning media. The qualifications of Material experts are 82.30% with 84% percentage of guides and information, 81% multimedia material and 82.5 evaluations. The qualification of Media experts are 78% with a percentage of the assessment of each aspect namely 73% guidance and information, 82% operating software and 76% Systematic, aesthetics and media principles. Based on the results of the validation, it was concluded that the interactive multimedia of social studies subjects developed included very good criteria so that they could be accepted and used in the learning process.
Dissertations / Theses on the topic "Social research|Communication|Multimedia communications"
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Bakarman, Maryah. "SAUDI FEMALES’ SOCIAL MEDIA USE AND ATTITUDES TOWARD COSMETIC SURGERIES." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1560793387780191.
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Brown, Tyra L. "The Next Disaster... Will Be Televised| An Exploratory Qualitative Media Analysis of Hurricane Preparedness in Television Newscasts." Thesis, Nova Southeastern University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10264499.
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Major hurricane landfalls are the most dangerous natural hazard threats experienced in the U.S. Television news is a primary sources of hurricane hazard information and has the ability to influence what viewers understand about and how they respond to these events. While it is understood that media plays a central role in communicating weather, it is unknown whether or not news media content communicates the recommended hurricane hazard adjustments that are needed for preparedness and protection. Thus this study supports prior research calling for a closer examination of the role and effects of visual information in media documents. Using the 2005 Atlantic hurricane season, the present research employs qualitative media analysis to explore the framing of hurricane preparedness through television newscasts covering Hurricane Katrina from August 23-29, 2005. Key findings from this study suggest that there are five common frames through which hurricane information is presented to viewers of the national news broadcasts surveyed in this study. Preparedness information was found to be mainly represented through visual content but sparsely mentioned in reporting. The study also found that more often visuals were used to aid story development instead of provide educational or instructional messages that model the adoption of hazard adjustments and have the potential to motivate protective actions and behaviors by helping to increase self-efficacy. The present study concludes by discussing underlying aspects of conflict present within the media frames and offering recommendations for better integration of media content into risk communication campaigns for severe weather.
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Taggart, Molly B. "“What’s Love Got to Do with It?” The Effect of Love Styles on the Motives for and Perceptions of Online Romantic Relationships." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1322468283.
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Davis, Tristan A. "Is this Lady-like? The Portrayal of Women's Relationship with Food in American "Working Girl" Sitcoms between 1966 and 2017." Kent State University Honors College / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1588251948629127.
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O'Brien, Annamarie L. "Mind over Matter: Expressions of Mind/Body Dualism in Thinspiration." Bowling Green State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1369057408.
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Adams, Laural L. "Theorizing Mental Models in Disciplinary Writing Ecologies through Scholarship, Talk-Aloud Protocols, and Semi-Structured Interviews." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1404717469.
Full textBooks on the topic "Social research|Communication|Multimedia communications"
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Integrative AV- und Online-Kommunikationsforschung: Perspektiven, Positionen, Projekte. Baden-Baden: Nomos Verlagsgesellschaft, 2013.
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Research and measurement issues in gambling studies. Burlington, MA: Elsevier Academic Press, 2007.
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Dr, Smith Garry, Hodgins David Ph D, and Williams Robert Dr, eds. Research and measurement issues in gambling studies. Burlington, MA: Elsevier, 2007.
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(Editor), Garry Smith, David Hodgins (Editor), and Robert Williams (Editor), eds. Research and Measurement Issues in Gambling Studies, Volume 1. Academic Press, 2007.
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Mihaela van der Schaar (Editor) and Philip A. Chou (Editor), eds. Multimedia over IP and Wireless Networks: Compression, Networking, and Systems. Academic Press, 2007.
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A, Chou Philip, and Schaar Mihaela van der, eds. Multimedia over IP and wireless networks: Compression, networking, and systems. Amsterdam: Elsevier/Academic Press, 2007.
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Mihaela van der Schaar (Editor) and Philip A. Chou (Editor), eds. Multimedia over IP and Wireless Networks: Compression, Networking, and Systems. Academic Press, 2007.
Find full textBook chapters on the topic "Social research|Communication|Multimedia communications"
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Roibás, Anxo Cereijo, and Stephen Johnson. "Pervasive iTV and Creative Networked Multimedia Systems." In Ubiquitous and Pervasive Computing, 707–16. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-960-1.ch042.
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This article presents a research project carried out at the BT Mobility Research Center with the aim of developing appropriate applications for pervasive iTV, paying special attention to the personal and social contextual usage of this media within the entertainment, work, and government environments. It prospects a future trend in the use of pervasive interactive multimedia systems in future communications scenarios for mobile and pervasive iTV, that is, the use of handhelds as interfaces to extend and enhance the TV experience outside the home boundaries. The new scenarios discussed in this article are based on the assumption that mobile phones interconnected with other surrounding interfaces (e.g., iTV, PCs, PDAs, in-car-navigators, smart-house appliances, etc.), will be decisive in the creation of pervasive interactive multimedia systems. With its recent development into becoming an interactive system, TV seems to increasingly replace traditional “passive” TV platforms through active viewers-participation (Lamont & Afshan, 1999). Moreover, interactive television gives viewer the opportunity to extend their UX of television for activities that currently occur more typically on the Web (Steemers, 1998). These activities are consequent to the enhanced communication possibilities that have been enabled by new media: users can browse information, personalize their viewing choices, play interactive games, carry out e-commerce activities (shopping, banking, voting, etc.), and play increasingly active roles in broadcast programs (to the extent of interacting with other viewers).
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Roibás, Anxo Cereijo, and Stephen Johnson. "Pervasive iTV and Creative Networked Multimedia Systems." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 1154–61. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch157.
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This article presents a research project carried out at the BT Mobility Research Center with the aim of developing appropriate applications for pervasive iTV, paying special attention to the personal and social contextual usage of this media within the entertainment, work, and government environments. It prospects a future trend in the use of pervasive interactive multimedia systems in future communications scenarios for mobile and pervasive iTV, that is, the use of handhelds as interfaces to extend and enhance the TV experience outside the home boundaries. The new scenarios discussed in this article are based on the assumption that mobile phones interconnected with other surrounding interfaces (e.g., iTV, PCs, PDAs, in-car-navigators, smart-house appliances, etc.), will be decisive in the creation of pervasive interactive multimedia systems. With its recent development into becoming an interactive system, TV seems to increasingly replace traditional “passive” TV platforms through active viewers- participation (Lamont & Afshan, 1999). Moreover, interactive television gives viewers the opportunity to extend their UX of television for activities that currently occur more typically on the Web (Steemers, 1998). These activities are consequent to the enhanced communication possibilities that have been enabled by new media: users can browse information, personalize their viewing choices, play interactive games, carry out e-commerce activities (shopping, banking, voting, etc.), and play increasingly active roles in broadcast programs (to the extent of interacting with other viewers). At the same time, recent technological developments in handsets have converted them into tools for creation, editing, and diffusion of multimedia content. The last mobile phones are equipped with large screen, color display, photo and video camera, and with functionalities as MMS, video call, image, sound, and video editing software. As an intrinsic characteristic of these interfaces, all these operations can be done in any place, time, and environment. This freedom of action can lead to scenarios of pervasive multimedia interaction. In fact, a nomadic generation of users will benefit from pervasive interactive multimedia systems on many levels, not only by merely having access to TV broadcast on their handhelds or playing active roles in interacting with TV programs. The most challenging aspect of iTV is indeed the creativity and the one-to-one connectivity that this medium can enable. This attribute will allow users to become “multimedia-content producers”: They will create content in multimedia formats and share it with others. This research attempts to identify the mutual influence between technology and society. This phenomenon is particularly evident with social technology designed to integrate into household routines. Making effective predictions about new technology requires exploring the critical disconnections between the ways in which such technologies are produced and the ways in which they are consumed, or rejected (Fischer, 1992; Lee & Lee, 1995).
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Dee, Merideth. "Using Information and Communication Technology to Maximize Workforce Readiness." In Technology Use and Research Approaches for Community Education and Professional Development, 209–24. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2955-4.ch013.
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The following chapter will provide a general discussion regarding the use of Information and Communication Technology (ICT) and how ICT can be used to help prepare students for the demands of the workforce. Additionally, the chapter will explore why ICT fluency is an important factor in preparing students for the demands of the workforce. Furthermore, the chapter will review the literature and empirical research concerned with: attitudes toward the use of ICT, the value of using ICT with regards to workforce readiness and professional development, how different learning environments, such as blended-learning, e-learning, m-learning, virtual learning communities, and social interaction impact workforce readiness, and the theories to consider when designing multimedia and why multimedia can help to prepare students for the workforce.
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Hentea, Mariana. "Broadband Solutions for Residential Customers." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 157–63. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch022.
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In recent years, home networking has undergone significant changes due to the proliferation of technologies that support converging consumer electronics, mobile, and computer networks. An increased number of networked appliances may assume a networked home with an always-on Internet connection. Home networks host a proliferation of linked devices and sensors including enhanced or new applications which can be categorized as follows: • Home automation and controls • Networked appliances • Mobile • Home/SOHO Office • Entertainment (audio, video, gaming, IPTV, etc.) • Personal services (banking, shopping, healthcare, learning, etc.) • Storage devices • Social networking • Local and remote management Broadband adoption has marked an increasing number of subscribers worldwide due to several factors such as increasing number of PCs in households, broadband access services, standardization, emerging technologies and applications, government policy, and market players. Japanese manufacturers are attempting to seamlessly interconnect wireless personal area network with mobile phones, whereby home network service could be controlled by remote users. Starting in 2007, ABI Research forecasts that converged intelligent home network services (home automation and networked digital appliances) will take off in the South Korean market (ABI, 2007). Home networking is evolving rapidly to digital home and smart home environments (MIT Project, 2007). Digital Living Network Alliance defines a digital home consisting of “a network of consumer electronics, PCs and mobile devices that co-operate transparently, delivering simple, seamless interoperability” (DLNA, 2007). The rapid developments are in all areas: devices, services, and access. Consumers have gone from using their home network primarily to share broadband connections delivering video and audio over IP around the home. Content management and service provisioning is key to offering entertainment services including personalization, context awareness, and positioning (Kozbe, Roccetti, & Ulema, 2005). Networked consumer systems and devices, including network-centric entertainment systems, have become one of the major focus areas of the communication and entertainment industries (Rocetti, Kozbe, & Ulema, 2005). The introduction of iPod device and of iTunes Music Store service brought digital entertainment into home. Other factors that contributed to this success include: • Advances of multimedia technology such as high-quality video and sound. • Advances in wireless communications and interactive applications taking nomadic entertainment experiences to new dimensions. • Compatibility among devices. • Increased revenue on game software and devices, surpassing the revenues achieved by the movie industry. In this chapter, an update of the chapter of the first edition (Hentea, 2005), we focus on recent advances and trends for broadband access and services. The rest of the chapter is organized in sections as follows: the next section contains recent enhancements of broadband access; then, we provide an overview of emerging services and technologies in one section, followed by a brief review of the standards in the next section. We conclude with a perspective on the future developments.
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Botelho-Francisco, Rodrigo Eduardo. "A Netnographic Approach on Digital Emerging Literacies in the Digital Inclusion Program AcessaSP - Brazil." In Advances in Electronic Government, Digital Divide, and Regional Development, 236–63. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8740-0.ch015.
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This chapter presents survey made in one of the largest programs of Brazilian digital inclusion, AcessaSP, responsible for the provision of spaces for access and interact with information and communication technologies in virtually every city in the State of São Paulo. It is reported netnographic qualitative research with actors in network of telecentres and infocenters goers. The text is organized to discuss the digital inclusion from the perspective of interactivity and emergent literacies, affiliate concept of this work, we consider important to the understanding of skills, abilities and skills in appropriating digital. Completion of some topics considered vectors of digital inclusion for its apparent ability to conduct important experiments in the development of literacies of an autonomous process, can be inferred from including social networking, games, mobile, interpersonal communication, production multimedia and work and entrepreneurship.
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Demir, Elif Buğra Kuzu, and Yavuz Akbulut. "Responding to Contemporary Needs of Learning Communities Through Utilizing Emerging Social Networking Tools." In Enhancing Social Presence in Online Learning Environments, 142–70. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3229-3.ch007.
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This chapter aims to understand the nature of the learning processes of students who resorted to social networking sites (SNSs) during instructional activities. Throughout the research, a blended learning environment (BLE) involving both SNSs and face-to-face activities was utilized. Frequently used SNSs such as Google+, Twitter, Facebook, and Tumblr were used in accordance with the preferences of the students. Through synchronous, asynchronous, and multimedia supported affordances of SNSs, it was aimed to improve the learning experiences of the students. Explorations revealed that affordances of different SNSs facilitated students' customization of the tools in the BLE for relevant purposes throughout the course. Participants mentioned that they were satisfied with the course, expressed their intention to use contemporary SNSs for their own instructional activities, appreciated the free and flexible learning atmosphere provided by the BLE, and underlined the importance of communication and sharing opportunities among all stakeholders in the classroom.
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Deliyannis, Ioannis, and Dalila Honorato. "Developing Augmented Reality Applications Using Branded Authoring Environments." In Advances in Multimedia and Interactive Technologies, 73–101. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8659-5.ch004.
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In this chapter, we present the main interaction design issues that arise during the development of edutainment scenarios through the use of branded augmented reality (AR) authoring environments. Most proprietary AR systems offer limited interaction features within their entry-level version, while licensing unlocks the desired advanced features. In order to overcome this problem we employ experimental multimedia development methods for the design of content for those platforms, enabling the development of fully featured case studies where interaction is implemented both physically and virtually. The introduction and literature research sections are complemented by selected experimental case studies that explore the interaction capabilities. It is shown how these may be implemented using limited AR resources. The chapter concludes with the presentation of the social software perspective of the communication process, as the application areas and the content domain presented in this work feature clear collaborative potential that needs to be addressed by system design.
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Garland, Virginia E. "Wireless Technologies and Multimedia Literacies." In Handbook of Research on New Media Literacy at the K-12 Level, 471–79. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-120-9.ch030.
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Internet as a new medium offers unlimited opportunities to education and knowledge sharing but it can also shape specific improper attitudes and cultivate erroneous and potentially dangerous ideas. As more kids go online worldwide so do the concern increases about the safeness of the websites they visit. In this chapter a list of potential online risks is presented. Then, the safeness of the favorite Web sites of 270 Greek high school students is assessed in connection with these online risks. Inappropriate content was found in more than 30% of the evaluated Web pages, although specific security policies apply to computer labs of Greek schools. Last, a filtering tool for analyzing and restricting the access to improper Web sites is presented and evaluated. In this chapter, the author analyses advances in wireless technologies and the associated pedagogical shift from traditional to multimedia literacies in K-12 education internationally. The premise is that multimedia, made more accessible with mobile devices, gives students and teachers greater access to the Internet and interactive software for research, communication, and presentations. In particular, the planner, voice, color, graphics, video and text messaging features of smart phones and ultramobile computers, which have been used socially by students of the “Net Generation,” are now being used educationally by administrators and teachers to create media rich schools. With multimedia literacies, the focus is on inquiry, collaboration and project based learning. However, effective integration of wireless technologies in the literacy-based curriculum is dependent on adequate resources and appropriate professional development opportunities for teachers in both economically developed and developing nations.
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Oleshko, V. F., and E. V. Oleshko. "The Structure and Components of a Journalist’s Professional Identity." In Mass media as a mediator of communicative and cultural memory, 85–158. Ural University Press, 2020. http://dx.doi.org/10.15826/b978-5-7996-3074-4.2.
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The second part of the monograph “Mass Media as a Mediator of Communicative-Cultural Memory” considers a complex integrative psychological phenomenon of journalist’s professional identity based on system analysis. It is shown that on the one hand, personal identity accompanies a person’s notions of group/professional affiliation, and in this sense is a necessary element of social identity, and on the other hand, based on the survey results of 261 respondents the authors noted the fact that an individual, even in a democratic state, often has problems in reality caused by the desire to preserve the right to creative individuality and personal freedom. In accordance with the methodology of the study, the whole set of communicative practices, which in the digital age were most widespread in the mass media, was analyzed. It is argued that the trends of development in the XXI century journalism as a convergent and multimedia characterized a gradual transition not only to the use of emerging technological opportunities but also to work within a fundamentally new philosophy of organizing creative activity. The process of identification as some consecutive stages is considered in the context of formation and development based on actual media practice of a professional culture of journalists. The authors prove that this integrative concept reflects the essence and basic personal characteristics of its bearers: praxeological (professional skills and abilities), mental (ethical and moral and philosophical), as well as deontological intentions as a process of human awareness of not only the abilities or talent but also the adoption of internal corporate standards and values, as well as a constant desire to learn and actively improve mass media skills and abilities. Translated with www.DeepL.com/Translator (free version) The creative and reflective attitude to work, as well as the ability to make decisions and evaluate them simultaneously from two positions — concrete technological and sociocultural — find practical expression in various forms of a professional culture that contribute to the development of the spiritual potential of society and innovative changes in it. Since the novelty of the research carried out by the authors is also due to the public need to study the of identification resources of modern mass media in the organization of intergenerational communication in the digital environment, this part of the monograph separately highlights the aspect of educational and media educational practices. It is noted that the skills and competences of the specialists of the new formation should reflect the work in the conditions of the actively coming Internet as a channel not only for transmission, but also for “packaging” different forms of information, and the convenience of perception of texts in any conditions and on any media, technologically perfect multimedia, multiplied by interactivity — should be the main value of convergent journalism in the new realities of the time. The quickness of content transmission, mobility, universal skills — work in real-time, reconstruction of events and preparation of texts in almost all genres, use of data-journalism and many others — should become as integral characteristics of a creative person as in the Gutenberg era were the skills of effective communication with characters on the phone or the ability to print their texts on a typewriter.
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Baralou, Evangelia, and Jill Shepherd. "Going Virtual." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 581–86. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch078.
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Virtuality is a socially constructed reality mediated by electronic media (Morse, 1998). Virtuality has overcome the stage of being considered a “false” reality, and is now being recognized as a process of becoming through information and communication technologies (ICTs), one of the main changing trends in a world in which ownership of assets is overrated. Organizations such as Amazon, Google, Cisco Systems, IBM, Intel Capital, Orange, and Hewlett-Packard are some of the innovative enterprises that have adopted virtual teams in order to accelerate access to global business. For example, most of the people working in product development in Orange Group, one of the UK’s leading mobile phone service providers, work in virtual teams. The World Bank is also using virtual teams that collaborate across national and technical boundaries to meet organizational objectives. IBM, in a way to open up the innovation process, is pulling a technology- enabled global team (around 100,000 people) together for the online equivalent of a town meeting (Business Week Online, 2006) that will hopefully lead to idea generation by the whole IBM population, and powerful innovations in IBM. Characterized mainly by the dimension of timespace distantiation (Giddens, 1991) virtuality has an impact on the nature and dynamics of knowledge creation (Thompson, 1995), innovation (MacKenzie, 2006), social identity (Papacharalambous & McCalman, 2000), and organizational culture (available at http://www.etw. org/2003/Archives/telework2001-proc.pdf). The relentless advancement of ICT, in terms both of new technology and the convergence of technology (e.g., multimedia), is making virtual networking the norm rather than the exception. Socially, virtual communities are more dispersed, have different power dynamics, are less hierarchical, tend to be shaped around special interests, and are open to multiple interpretations, when compared to face-to-face equivalents. To successfully manage virtual communities, these differences need first to be understood, second, the understanding related to varying organizational aims, and third, the contextualised understanding needs to be translated into appropriate managerial implications. In business terms, virtuality exists in the form of lifestyle choices (home-working), ways of working (global product development teams), new products (virtual theme parks), and new business models (e.g., Internet dating agencies). Socially, virtuality can take the form of talking to intelligent agents, combining reality and virtuality in surgery (e.g., using 3D imaging before and during an operation), or in policy making (e.g., combining research and engineering reports with real satellite images of a landscape with digital animations of being within that landscape, to aid environmental policy decisions). Defining virtuality today is easy in comparison with defining, understanding, and managing it on an ongoing basis. As the title “Going Virtual” suggests, virtuality is a matter of a phenomenon in the making, as we enter into it during our everyday lives, as the technology develops, and as society changes as a result of virtual existences. The relentless advances in the technical complexity which underlies virtual functionality and the speeding up and broadening of our lives as a consequence of virtuality, make for little time and inclination to reflect upon the exact nature and effect of going virtual. As it pervades the way we live, work, and play at such a fast rate, we rarely have the time to stop and think about the implications of the phenomenon.
Conference papers on the topic "Social research|Communication|Multimedia communications"
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Faust, Maria. "Revitalizing Eastern and Western Online Communication: A Micro-Meso-Macro Link of Temporal Digital Change." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.2-2.
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This paper explains in a de-westernized sense (Gunaratne, 2010) how internet-mediated communication changes the way we deal with and plan time both individually and culturally in Germany and China. Therefore, it blends Western and Eastern culture and media theories. The paper focuses on two distinct phenomena: temporal change due to social media, and Online journalism, as the core of Internet-mediated communication (for Germany 39% communication, media use 24% Projektgruppe ARD/ZDF-Multimedia, 2016; for China 90.7% instant messaging, 82% Internet news China Internet Network Information Center, 2017), with other temporal change via smart devices touched upon (Ash, 2018). General research on time in post modern societies, recently more focused on media’s temporal change phenomena (e.g. Barker, 2012; Barker, 2018; Castells, 2010; Eriksen, 2001; Hartmann, 2016; Hassan, 2003; Innis, 2004; Neverla, 2010a, 2010b; Nowotny, 1995; Rantanen, 2005; Wajcman, 2010; Wajcman and Dodd) has not yet linked the different societal and cultural levels of temporal change. Thus, we suggest the following to fill this research gap: For a micro perspective the notions of network theories (e.g. Granovetter, 1973; Schönhuth, 2013), media synchronicity (Dennis, Fuller, and Valacich, 2008) and the idea of permanent connectivity (Sonnentag, Reinecke, Mata, and Vorderer, 2018; van Dijck, 2013; Vorderer, Krömer, and Schneider, 2016) are linked. On a meso level, institutional change in Online journalism with a focus on acceleration is modeled (Ananny, 2016; Bødker and Sonnevend, 2017; Dimmick, Feaster, and Hoplamazian, 2011; Krüger, 2014; Neuberger, 2010). On a macro level, mediatization theory (Couldry and Hepp, 2017; Krotz, 2001, 2012) and recent acceleration theory (Rosa, 2005, 2012, 2017) is discussed. The levels are systematically linked suggesting a micro-meso-macro-link (Quandt, 2010) to then ask if and how many of the dimensions of the construct temporal understanding (Faust, 2016) can be changed through Internet-mediated communication. Temporal understanding consists of nine dimensions: General past, general future, instrumental experience (monochronicity), fatalism, interacting experience (polychronicity), pace of life, future as planned expectation and result of proximal goals as well as future as trust based interacting expectation and result of present positive behavior. Temporal understanding integrates the anthropological construct of polychronicity (Bluedorn, Kalliath, Strube, and Martin, 1999; Hall, 1984; Lindquist and Kaufman-Scarborough, 2007), pace of life (Levine, 1998) and temporal horizon (Klapproth, 2011) into a broader framework which goes beyond Western biased constructs through the theory driven incorporation of Confucian notions (Chinese Culture Connection, 1987). Finally, meta trends are laid out.
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Zappa, Marco. "Pleasing the ‘Bubble:’ Abe Shinzō’s Strategic Self-Exhibition on Facebook." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-4.
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Not only is Abe Shinzō on the way to becoming Japan’s longest-serving Prime Minister in the country’s history. With more than 1 million followers on Twitter and slightly less than 600 hundred thousand fans on Facebook, he is by far the most successful Japanese political leader on social media. Commentators have described Abe’s turn to social networking services (SNS) as a “revenge” against “traditional” media against the background of a growing use of SNSs by other major Japanese political actors. At any rate, particularly through Facebook, combining text and pictures of himself on and off duty, Abe has successfully established his own mode to communicate with and “exhibit” himself to voters, citizens and the global community of netizens. This paper aims to address the following research question: on which themes and key concepts is this “presentation of the self” based? In other words, how is the Prime Minister communication staff constructing Abe’s “social” image and to which audience is this aimed? Based on Goffman’s theorization and later application of his work on the study of online social interactions, this paper illustrates the strive to ensure the consistency of Abe’s use of the SNS with previously expressed concepts and ideas (e.g., in the 2006 book “A Beautiful Country”), with the aim of pleasing the “bubble” of like-minded individuals constituting Abe’s (online) support base, and avoid issues that might possibly harm the Prime Minister’s reputation. Abe’s Facebook activity (a combination of text and pictures) during a critical time in his second tenure (2017), in which he faced cronyism allegations while coping with gaffes and scandals involving cabinet members, provided a case in point for multimedia content analysis.
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"Updating PowerPoint for the new Business Classroom." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4268.
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Aim/Purpose: To update a 2010 study that recommended “rules of thumb” for more effective use of PowerPoint in the post-secondary business classroom. The current study expanded the focus to include the business classroom in India as well as the US and examined possible shifts in student perception of the utility of PowerPoint among Generations Y and Z. Background: The study examined students’ perception of the learning utility of PowerPoint in post-secondary business classrooms in the US and India and the relationship of the use of PowerPoint to course ratings. Methodology: Surveys were distributed in post-secondary business classrooms in India and the US in 2018 and early 2019, resulting in 92 completions from India and 127 from the US. Separately 50 student course evaluations from the same US college were compared to the use of slides as well as to their conformance to the “rules of thumb” for effectiveness established earlier and other measures of quality. Contribution: These results show how PowerPoint is viewed by post-secondary business students in India and the US and its perceived utility as a learning tool for Generations Y and Z. Findings: Most post-secondary business students (80%) found PowerPoint an effective learning tool, but only 21% of the business classes examined used it. US students were more positive than Indian ones, who were more likely to say PowerPoint is overused. There was no difference in student course evaluations between those that had slides and those that did not. However, most of the slide decks examined did not follow the “rules of thumb,” exhibiting a much greater number of words per slide. Generations Y and Z gave high ratings to slides that incorporated audiovisuals, mixed media, and special effects and said they learned more when they were the ones who created the slides. However, most students did not rate themselves as competent in creation of PowerPoint slides. Recommendations for Practitioners: (1) Faculty should consider students’ positive reception of PowerPoint, their preference for adaptive, interactive learning that builds on strong multimedia elements while creating instructional materials. (2) Faculty should receive prescriptive design instruction for incorporating PowerPoint best practices to cut back on their self-reported high time spent on slide creation and student-reported low technical competency in faculty instruction. (3) Publishers should concentrate on slide design and innovativeness along with content coverage to serve faculty needs. (4) Business curricula should take into account generational as well as cultural differences in learning preferences. (5) To address the students’ conflation of personal social media prowess with superior technology or communication skills in the professional context, Business curricula should incorporate learning outcomes related to professional use of technology tools such as PowerPoint. Recommendations for Researchers: There is still utility in old-fashioned paper questionnaires to assess what impacts student learning. There is also merit in comparing student course evaluations with various in-classroom treatments. Impact on Society: PowerPoint may be underused in the post-secondary business classroom, but this paper raises questions about the value of unedited use of the very dense slides provided by publishers as effective learning tools in the post-secondary business classroom. Future Research: Future research can be focused on the use of PowerPoint slides in the business classroom in other countries and cultures, as only the US and India were examined. Further examination needs to be made of the relationship between extensive and unedited use of publisher-provided slides and the reporting of the staggering statistics that most students are not now buying textbooks. Finally, this study did not touch on gender or socio-economic differences in the student demographics, which might open further avenues for investigation.
Reports on the topic "Social research|Communication|Multimedia communications"
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.
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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.