Relevant bibliographies by topics / Social responsibility of business. Consumer behavior. Consumers

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Social responsibility of business. Consumer behavior. Consumers'

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Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Social responsibility of business. Consumer behavior. Consumers"

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Allen, Alexis M., Todd Green, Michael K. Brady, and John Peloza. "Can corporate social responsibility deter consumer dysfunctional behavior?" Journal of Consumer Marketing 37, no. 7 (July 22, 2020): 729–38. http://dx.doi.org/10.1108/jcm-11-2019-3503.

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Purpose The purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting or negative word-of-mouth (WOM) in response to firm failures. The authors predict that congruency of the CSR activities and the basis for the firm failure (e.g. environmental protection, environmental harm) provides protection for firms while incongruency (e.g. environmental protection, social harm) does not. The authors base this prediction on the process of retroactive attribution and sense-making. Design/methodology/approach Across two studies the research finds support that a reputation for CSR can deter consumer dysfunctional behavior. Study 1 uses an experimental design with a Mturk sample, and a behavioral outcome using an overpayment situation, to examine when consumers will act honestly and recognize overpayment. Study 2 uses secondary data, across three novel data sources (Google trends data, an existing data set of consumer perceptions of CSR and Factiva to uncover press coverage of negative firm events). Study 2 examines how CSR reputation impacts consumers’ participation in negative WOM in response to firm failures. Findings Study 1 finds support for CSR congruency as a protection mechanism against dysfunctional behavior in response to negative events. The authors find that dysfunctional behaviors in conditions of congruency, while incongruent and a control condition do not provide such protections. Study 2 supports these findings using Google trends data in the form of online negative WOM. The authors find that when firms are known for their social performance, negative events in the social domain result in significantly lower levels of negative WOM. Originality/value The current paper makes the novel prediction that consumers will use a current negative event (corporate social irresponsibility) to re-evaluate previous CSR. Thus, in contrast with prior research, the authors argue that a negative event is not affected by previous CSR but that previous CSR is affected by a negative event. Furthermore, the authors posit that the congruency between the transgression and previous CSR moderates consumer perceptions, such that incongruent CSR and transgression contexts lead to increased DCBs through consumers’ retroactive sense-making process.
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Thomas, Bibianah, and Nor Suziwana Tahir. "The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students." Journal of International Business, Economics and Entrepreneurship 4, no. 2 (December 31, 2019): 8. http://dx.doi.org/10.24191/jibe.v4i2.14310.

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Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behavior. This paper examines the relationship between CSR practices and consumer buying behavior. Quantitative approach was employed and 241questionnaires were collected and valid to be used. It was found that positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behavior. However, based on the students in Selangor perspective, the main element of CSR practices that influence the consumer buying behavior is economic. Therefore, business corporations need to strive to maximize their shareholder’s wealth as the consumers expect the corporations to fulfill the shareholder’s interest as they are among those who contribute in providing funds for the businesses survival and growth. Additionally, consumers also expect the business corporations should offer reasonable price and provide a good quality of products and services to them.
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Gonzalez-Arcos, Claudia, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg. "“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions." Journal of Marketing 85, no. 3 (April 14, 2021): 44–61. http://dx.doi.org/10.1177/0022242921992052.

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Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in individual consumers. However, prevalent behavioral approaches to sustainability interventions often have the unintended consequence of generating consumer resistance, undermining their effectiveness. With a practice–theoretical perspective, the authors investigate what generates consumer resistance and how it can be reduced, using consumer responses to a nationwide ban on plastic bags in Chile in 2019. The findings show that consumer resistance to sustainability interventions emerges not primarily because consumers are unwilling to change their individual behavior—as the existing literature commonly assumes—but because the individual behaviors being targeted are embedded in dynamic social practices. When sustainability interventions aim to change individual behaviors rather than social practices, they place excessive responsibility on consumers, unsettle their practice-related emotionality, and destabilize the multiple practices that interconnect to shape consumers’ lives, ultimately leading to resistance. The authors propose a theory of consumer resistance in social practice change that explains consumer resistance to sustainability interventions and ways of reducing it. They also offer recommendations for policy makers and social marketers in designing and managing sustainability initiatives that trigger less consumer resistance and thereby foster sustainable consumer behavior.
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Malla, Sweta Srivastava, and Sharad Chandra Sharma. "Consumer attitudes and marketing strategies: A corporate social responsibility perspective." Corporate Governance and Sustainability Review 5, no. 3 (2021): 18–33. http://dx.doi.org/10.22495/cgsrv5i3p2.

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The focus of this research was to investigate consumer attitudes about CSR (corporate social responsibility) strategies used by organizations, using a non-western perspective. Today every organization intent to go global, raising every organization’s concern with acquiring legitimacy by incorporating their stakeholders’ expectations into their overall business plan. Globalization running parallel with the lack of corporate self-regulation has challenged global businesses to justify their actions in the name of CSR. Understanding consumer perceptions of various CSR initiatives will aid in aligning business behavior with stakeholder expectations, which is vital to ensure the corporation’s long-term survival. The findings of the study indicated that consumers are influenced by CSR platforms, initiatives, and specific marketing strategies. Analysis of the data collected through an online survey provided insight into how businesses may use numerous CSR factors to improve customers’ satisfaction, loyalty and assess consumers’ inclination towards delivering socially desirable answers. The study is grounded within the framework suggested by Carroll (1991) and subsequent modifications provided by Visser (2005, 2008). The outcomes of the study will assist the practitioners, particularly those belonging to emerging economies, in properly strategizing and planning for their business’s future development. A cross-cultural perspective has been provided in the study.
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Anadol, Yaprak, Mohamed A. Youssef, and Eappen Thiruvattal. "Consumer reaction towards corporate social responsibility in United Arab Emirates." Social Responsibility Journal 11, no. 1 (March 2, 2015): 19–35. http://dx.doi.org/10.1108/srj-07-2013-0081.

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Purpose – This paper aims to examine five distinct consumer reactions, including corporate social responsibility (CSR) awareness, consumers’ complaining, boycotting behavior, work preferences and consumer donation behavior. Design/methodology/approach – The analysis in this paper was based on data collected by a team of experts in the Dubai Chamber of Commerce and Industry from more than 555 United Arab Emirates (UAE) individuals, aged 18 years or older. Our study postulated that there will be no statistically significant differences in any or all of the five reactions among respondents with different age, varying degree of CSR awareness, working preference, donation and boycotting behavior, and methods of complaining about companies or their products. Findings – Gender analysis indicated that there is a statistically significant difference between male and female in terms of boycotting and complaining behaviors. Our analysis also showed that young consumers in the age group of 18-24 years react significantly different than older age group in terms of job preference. Third, the results of location analysis indicated that the UAE consumers’ contacting behavior to a company to voice an opinion about a company’s product or services are significantly different across the seven Emirates of UAE. Research limitations/implications – The findings of this study have many implications. First, there is no doubt that such findings will raise the consumers’ awareness of CSR. UAE companies will become more cognizant of their consumers’ behavior, especially when the consumers’ voice their opinion and show interest in the products or services offered by these companies. The implications of this study for the academics are that this study can be replicated in different parts of the globe to confirm or refute our findings. Practical implications – The findings of this study will enable UAE companies to design and implement strategies that aim at increasing their efficiency, competitiveness and the ability to compete in global markets. Social implications – Many of the developing economies started to realize how important CSR is. A fast growing economy such as that of UAE has given such topic an unprecedented attention. The social implication of our findings is that UAE corporations will have to rethink their strategies when it comes to their social responsibility toward society in which they exist. Our findings also enlighten consumers when it comes to their dealing with socially responsible corporations. Originality/value – This study is unique in that it is the first empirically based study to address the consumer behavior and their reaction toward socially responsible corporations.
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Gruchmann, Tim, Imke Schmidt, Sarah Lubjuhn, Stefan Seuring, and Martine Bouman. "Informing logistics social responsibility from a consumer-choice-centered perspective." International Journal of Logistics Management 30, no. 1 (February 11, 2019): 96–116. http://dx.doi.org/10.1108/ijlm-07-2018-0169.

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PurposeAlthough research has been conducted on logistics social responsibility (LSR) on the one hand, and sustainable consumption on the other hand, the interlinkages between LSR and sustainable consumption still lack conceptualization and empirical evidence. Therefore, the purpose of this paper is to study empirically the interplay between logistics services and sustainable consumer choices. Such an analysis allows an investigation of consumer-choice-centered sustainable logistics practices to promote LSR in supply chains (SCs).Design/methodology/approachBased on expert interviews and in-depth consumer interviews, the authors conducted a three-stage qualitative, exploratory study with regard to sustainable logistics practices explicitly taking a consumer-choice-centered perspective into account.FindingsAs a result, consumer-choice-centered LSR categories were identified and discussed against the consumer social responsibility (ConSR) and other disciplines’ literature. In particular, consumer communication is necessary to enhance consumers’ awareness of sustainable logistics as current consumption behavior still hardly considers logistics services. Also, context- and situation-dependent SC configurations as well as financial incentives for sustainable consumption patterns promote more sustainable logistics services choices by end consumers.Practical implicationsResolving certain frictions and rewarding positive behavior eases consumer’s decision making. By doing so, retailers need to support logistics service providers by stressing the benefits of more sustainable products and services as well as implementing more sustainable pricing schemes. Due to the consumer preferences, it is also important to achieve a context and situation dependent configurations to provide opportunities for more sustainable trade-offs.Originality/valueThe people dimension in SC management is seen as a promising field as the behavioral dynamics of consumers is rarely investigated in SC research. In this line, the study attempts to advance the theoretical underpinnings of corporate social responsibility in sustainable SCs. Therefore, this study contributes to theory by enriching the concept of LSR to include a consumer-choice-centered perspective and gives managerial as well as ethical implications on ConSR accordingly.
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Rodrigues, Paula, and Ana Pinto Borges. "Corporate social responsibility and its impact in consumer decision-making." Social Responsibility Journal 11, no. 4 (October 5, 2015): 690–701. http://dx.doi.org/10.1108/srj-02-2014-0026.

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Purpose – This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the brand clothing Salsa. This paper intends to analyse if the consumer knows about the meaning of social responsibility in the economic, social and environmental contexts. Design/methodology/approach – This paper used a survey to assess the perception of the consumer of the social responsibility practices of the Salsa brand. The questionnaires were administered to consumers in the north of Portugal. The survey questions were tested through an exploratory factor analysis. A least squares estimation was performed to test the hypotheses. Findings – The consumers revealed that they have four dimensions of perceptions of CSR: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The results suggest that the consumers consider that there are four aspects of CSR: economic, social, ecological and recycling. When it was verified that the personal concerns, regarding environment and recycling, play an important role in consumer decision, the seven stages of the consumer decision process developed by Blackwell et al. (2006) were evaluated. In this sense, it was observed that the knowledge of social responsibility practices and the dimensions of perceptions of CSR revealed by the consumers influence the purchase of the company’s products. Originality/value – This paper obtained an interesting result in the sense that the consumers distinguish the environmental aspects on ecological and recycling. It is also observed that this distinction, allied to the knowledge of social responsibility practices carried out by the company, leads to the affirmation that the final disinvestment stage of the consumer decision process plays an important role in consumer decision.
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Oe, Hiroko, and Yasuyuki Yamaoka. "Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context." Journal of Customer Behaviour 19, no. 3 (November 30, 2020): 202–25. http://dx.doi.org/10.1362/147539220x16003502334208.

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This study aims to develop a conceptual framework on consumers' perceptions of corporate social responsibility (CPCSR) and the impacts of this on three types of consumer behaviour: company evaluation, company identification, and purchase intention. A quantitative method was applied in this study. Structural equation modelling was performed on 401 samples attained from a survey conducted in Turkey to verify the proposed analytical model, with seven dimensions of CPCSR and three dimensions of consumer behaviour based on the perceptions of corporate social responsibility (CSR).<br/> The dimensions of the model are all validated with Turkish consumers' perceptions. The results indicate that CPCSR can be explained and validated by the following seven dimensions: employee, customer, environment, community, societal, supplier, and shareholder factors. It is also validated that consumer behaviour in response to CPCSR can be measured by three dimensions: company evaluation, company identification, and purchase intention. As a holistic model, the proposed framework has been approved with the Turkish consumers' dataset. However, it has been found that CPCSR does not have a big impact on consumers' behaviour; the results of this study show that CPCSR has a weaker impact on consumers' CSR behaviour.<br/> While investigation into issues of CSR in emerging markets is essential for twenty-first-century business ethics, the research theme of this study is how to support and guide consumers to be more proactive and responsive to CSR concepts. The validated and proposed model with practical dimensions can assist businesses to assess CPCSR relative to its impact on consumer behaviour.
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Ali, Imran, and Saud Mandurah. "The Role of Personal Values and Perceived Social Support in Developing Socially Responsible Consumer Behavior." Asian Social Science 12, no. 10 (September 19, 2016): 180. http://dx.doi.org/10.5539/ass.v12n10p180.

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Corporate social responsibility (CSR) is a longstanding theme in marketing research. Although plenty of research have been done to examine the influence of CSR activities on consumer behavior, less attention is paid to explore the psychological factors that shape consumer’s socially responsible behavior (SRB). The current research addresses this gap by reviewing and comparing the literature from psychology and marketing streams that moves towards a degree of convergence. It examines the psychological role of personal values and external factors like perceived social support to build pro-social behavior among consumers. The personal values include; self-transcendence and self-enhancement values and perceived social support by social network in shaping consumer’s socially responsible behavior. The study proposed and tested the theoretical model using Structural Equation Model (SEM) technique. Data is collected through self-administered survey from 450 consumers in Pakistan. The study found that higher self-transcendence values leads to higher level of socially responsible behavior among consumers. Whereas self-enhancement values has negative influence on consumers in adopting socially responsible behavior. The social networks including; parents, friends/peers, teachers’ play important role in development of socially responsible behavior among consumers as individuals tend to pay focus on the recommendations of their members in their social networks. The findings of this study provide important recommendations to the corporate policy makers to ensure sustainable organizational performance in today’s competitive business environment.
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Harrison, Dana E., O. C. Ferrell, Linda Ferrell, and Joe F. Hair, Jr. "Corporate social responsibility and business ethics: conceptualization, scale development and validation." Journal of Product & Brand Management 29, no. 4 (September 9, 2019): 431–39. http://dx.doi.org/10.1108/jpbm-11-2018-2113.

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Purpose The purpose of this paper is to theoretically develop and empirically validate separate scales that represent a consumer’s expectations of business ethics (BE) and corporate social responsibility (CSR). Design/methodology/approach A literature review and qualitative research were conducted to generate items for the scales. Initial item reduction was performed qualitatively based on a panel of experts. A follow-up quantitative assessment using an exploratory factor analysis further reduced the items. The scales were then validated using confirmatory composite analysis with partial least squares-structural equation modeling. Findings Separate scales representing consumers’ expectations of BE and CSR behaviors were developed. The scales exhibited reliability, convergent validity, discriminant validity and external validity. Practical implications The separation of these scales into two components will facilitate more precise examination of consumer perceptions of these two components of product and brand images, and how they may impact brand attitudes and brand trust. Originality/value This is the first effort to develop separate scales for consumer expectations of ethics and CSR, and assess their impact on brand outcomes.
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Dissertations / Theses on the topic "Social responsibility of business. Consumer behavior. Consumers"

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Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.

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Raad, Morgan. "The influence of social responsibility initiatives on the South African wine consumers planned behaviour." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96205.

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Thesis (MBA)--Stellenbosch University, 2014.
The market benefits and competitive advantage of integrating social responsibility initiatives are well known within the global marketing context. More recently, this movement had notably increased within the South African wine industry, where wine producers are integrating philanthropy into their overall business operations. The purpose of this study was to examine whether the marketing of social responsibility initiatives, within the South African wine industry, would lead to a positive consumer attitude towards a brand and result in influencing South African wine consumers’ purchasing behaviour. The literature review was conducted to establish the effect of marketing social responsibility initiatives over consumer attitude, intention and planned behaviour. Descriptive and inferential statistics were used to analyse the data. This study indicated that the marketing of social responsibility initiatives are recognised by South African wine consumers as a decision-making factor and do influence consumers’ attitude towards brands, when purchasing wine. Although social responsibility initiatives are regarded as a low decision-making factor, when compared to other factors, the study did indicate that South African wine consumers generally do portray positive attitude towards the South African wine industry’s social responsibility initiatives. Generally, it was found that South African wine consumers portrayed positive planned purchasing behaviour towards most of the South African wine producers’ social responsibility initiatives, with management of quality and environmental conservation initiatives receiving more positive response. Land reformation and legislative responsibility were regarded as lesser important initiatives. Given the fact that social responsibility initiatives are recognised, yet only influences a certain portion of South African wine consumers’ purchasing decisions, the study did indicate that there are opportunities for the South African wine industry to market its social responsibility initiatives. The study concludes with the educational role that the marketing of social responsibility initiatives may have on influencing wine consumers’ planned behaviour and suggests a multi-stakeholder approach towards marketing.
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Ponce, Rios Josue. "Measuring Corporate Social Responsibility Initiative Influence on Consumer Purchasing Behavior : An alternative model." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21413.

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Condra, Mark E. "A multi-directional examination of corporate social responsibility consumer behavior and determinants of brand loyalty /." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/rp/condram/markcondra.pdf.

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Srinivasan, Esha. "The Effect of Corporate Positions on Social and Political Justice on Consumer Behavior and Financial Performance." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1289.

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A proliferation of social movements and a large group of young, politically active individuals have pushed corporate firms to pay more attention to increase resource allocation to corporate social responsibility. As of now, corporate social responsibility refers to a wide definition of general efforts made by firms to support society through social impacts. A review of current literature on corporate social responsibility reveals a gap in the way the quality is calculated as well as does not take into account the influence of social movements in the past couple of years. This paper assesses the specific social and political justice positions that firms have taken and whether these positions have had an effect on financial performance given the more actively conscious consumer base. Tobin’s Q is used to quantify these effects and show that positive corporate social responsibility increases financial performance, supporting the hypothesis, while negative corporate social responsibility does not significantly affect financial performance. Future research recommends a closer look at the industry differences in the subject as well as a clearer definition of the variance between the different issues that constitute corporate social responsibility.
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Awan, Usama, and Raza Muhammad Aamer. "“What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9760.

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Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. In conceptual frame work authors adopt consumer decision model, and strategic model which will answer research question and strategic question respectively.. Methodology /Research Limitations Primary data collected through questionnaire. Quantitative method will be used for analysis of the data. Sample size is limited and research findings are presented in the papers. This study examines few factors influence on consumer in decision making, further researcher needed to study and examine the consumer behavior including more factors. Findings/ Analysis/Recommendation Lower Price, Quality of Service and, Green Marketing efforts influence and develop the consumer behavior towards choosing the green energy. Survey result shows that consumers are willing to pay more for sustainability of environment, but they perceive that the price of green energy is high as compared to the conventional energy. For developing awareness in consumers mind companies should use advertisement and positioned themselves as a socially responsible. Key word: Green Energy, Green Marketing, Green. Consumer Behavior, Consumer Decision. Social Responsibility Paper Types:   Master These Academic work
Thesis Project for ” Tobias Project ”
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Persson, Stefan, and Frida Dahl. "Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1346.

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Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. (2006), one group that is extremely important to inform is the con-sumers. In order to make a trustworthy impression and gain the most bene-fits, the choice of CSR activity and way of communication is crucial for the company, and therefore the perceptions of the consumers are very impor-tant to know more about and understand. Little research has been done about the consumers’ perception of CSR, especially for Swedish consumers.

Purpose: The purpose of this thesis is to find out how Swedish consumers’ percep-tions and behaviour towards a company are influenced by communication of specific CSR activities.

Method: The data collection was done through a questionnaire that was completed online by 102 respondents. The respondents were asked to answer how their view of the company and willingness to buy from a company was changed by each the six specified CSR initiatives, as well as how they would prefer to get information about a company’s CSR activities. Their responses were analysed with help from consumer behaviour and promotion theories.

Conclusions: All the initiatives gave a positive influence on the respondents’ perceptions, but the ones resulting in the most positive changes of the perceptions and willingness to buy were social responsible business practises, cause-related marketing and corporate philanthropy, which are initiatives where the com-pany are doing the largest effort instead of just encouraging others to make an effort. The respondents answered that they trust the companies’ infor-mation about CSR to some extent, but also think a third party should scru-tinise the companies’ activities and inform. The most favourable channel for CSR information was in the store and on packages, from environmental or-ganisations and the company’s webpage. Therefore it seems like the re-spondents value that the companies provide information, but are not too forward and pushing the information on them by for example advertise-ments.

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van, den Berg Hugo, and Lina Lidfors. "The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19890.

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Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. Background/Problem: Although research into CSR and consumer behavior isstill relatively young, there exists a growing interest instudying the links between CSR and marketing. Today,consumers more than ever expect companies to engagein CSR activities and at the same time do managersincreasingly see CSR as a marketing tool to help create acompetitive advantage. But what is the actual impact ofcompanies’ engagement in CSR on consumer behavior?In the Swedish chocolate industry, the topic of CSR ishighly relevant. Recently, child labor and bad workingconditions at the cocoa bean fields were (again) broughtto the surface, starting a fierce debate in Swedish societywhere strong critique was aimed at the companiesowning the chocolate production plants. The Swedishchocolate industry is therefore a suitable industry to testthe relationship between perceived CSR and consumerbehavior. Purpose: To examine how the perceived CSR activities ofcompanies influence customer loyalty in the Swedishchocolate industry. Theory: The first subchapter in the theoretical chapter consists ofa literature review describing the development of the4concept Corporate Social Responsibility, a definition ofthe concept and a brief overview of CSR activities. Inthe second subchapter the role of CSR in marketing willbe discussed. In the third and final subchapter, theeffects of CSR activities on consumer behavior will bereviewed where special attention is given to the effectson customer loyalty. After that, the chapter will godeeper into customer loyalty and the antecedents throughwhich we can measure it. Research question: How do perceived CSR activities influence customerloyalty on the Swedish chocolate market? Method: In order to identify and measure the effects of CSRactivities on customer loyalty, a quantitative approachwas used in a cross-sectional design. A web-basedsurvey was created as a method for data collection. Afterthe data collection a statistical data analysis wasperformed in the software program SPSS. Conclusions: Our results confirm a positive relationship betweenperceived CSR activities and customer loyalty on theSwedish chocolate market.
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Norris, Samuel James. "Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR." Ohio University Honors Tutorial College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245.

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Zhang, Xinyu, and Stacy Besong Enow Egbe. "Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47137.

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This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. These models break down the steps a consumer goes through before making a purchase and the emotional evaluation that occurs after that decision is made. With a total of 70 responses from a structured survey sent out, the results indicated that consumers are conscious about sustainable products, are aware of the environmental and social impact but 30.6% of consumers have never looked out for sustainable products.
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Books on the topic "Social responsibility of business. Consumer behavior. Consumers"

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Vidal, David J. Consumer expectations on the social accountability of business. New York, NY: Conference Board, 1999.

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Compassion, Inc: How corporate America blurs the line between what we buy, who we are, and those we help. Berkeley: University of California Press, 2012.

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Smith, N. Craig. Morality and the market: Consumer pressure for corporate accountability. London: Routledge, 1989.

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Smith, N. Craig. Morality and the market: Consumer pressure for corporate accountability. London: Routledge, 1990.

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Shopping for good. Cambridge, MA: MIT Press, 2012.

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Handbook of research on consumerism in business and marketing: Concepts and practices. Hershey, PA: Business Science Reference, 2014.

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Hesz, Alex. Guilt trip: From fear to guilt on the green bandwagon. Chichester, U.K: Wiley, 2010.

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Bambos, Neophytou, ed. Guilt trip: From fear to guilt on the green bandwagon. Hoboken, N.J: Wiley, 2009.

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Commodity activism: Cultural resistance in neoliberal times. New York: New York University Press, 2012.

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Grauel, Jonas. Gesundheit, Genuss und gutes Gewissen: Über Lebensmittelkonsum und Alltagsmoral. Bielefeld: Transcript, 2013.

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Book chapters on the topic "Social responsibility of business. Consumer behavior. Consumers"

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Ekmekçi, Aslı Küçükaslan. "An Examination of the Relationship Between Companies’ Corporate Social Responsibility (CSR) Activities and Consumers’ Purchase Behavior." In Corporate Social Responsibility in the Global Business World, 49–73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37620-7_3.

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Nga Nkouma Tsanga, Rosalie Christiane. "Brand Social Responsibility and Consumer Behaviour: What Effect? An Analysis in African Context." In Progress in Ethical Practices of Businesses, 97–116. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-60727-2_6.

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Schramm-Klein, Hanna, Joachim Zentes, Dirk Morschett, Bernhard Swoboda, and Sandra Pocsay. "Do Consumers Care About a Retailers’ Corporate Social Responsibility? – An Investigation of the Impact of CSR Activities on Consumer Behavior." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 268. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_101.

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Ghai, Abhishek. "The Impact of CSR on Consumer Behavior in Bar Service Operation." In Corporate Social Responsibility, 342–55. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6192-7.ch019.

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The corporate world has experienced a distinct increase in focus on organizations ethical behaviors and responsibilities concerning their environments. Corporate social responsibility plays a pivotal role for the consumers. CSR includes the manner of a business so that it is economically profitable, law abiding, ethical and socially supportive. This conceptual paper is to examine the impact of Corporate Social Responsibility (CSR) initiatives on consumer behavior in bar service operation. On the basis of thoroughly researched secondary data, this conceptual paper suggests an integrated framework regarding impact of CSR on consumer behavior. From the proposed framework six factors of CSR are likely to have an impact on consumer behavior. Apart from these factors demographic variables will play a mediating role in the framework. This framework will help the researchers and to provide the direction about some CSR practices which affects the consumer behavior. The future researchers may consider this framework while working on the topic empirically.
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Setiyaningrum, Ari, and Vincent Didiek Wiet Aryanto. "Corporate Ethics and Corporate Social Responsibility in Reinforcing Consumers Bonding." In Business Education and Ethics, 1042–59. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3153-1.ch053.

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Corporate ethics (CE) and corporate social responsibility (CSR) have been considered as the main determinants of companies' success as well as sustainability for company's viability. Both of them potentially affects on consumer buying behavior. This study aims at exploring the basic issue on CE and CSR. In addition, this study examines whether good corporate ethics and CSR engagement of companies always lead to positive consumer response in the context of controversial tobacco's company. Data collected by distributing questionnaires to the 318 respondents. By means of structural equation modeling (SEM) to examine the proposed model, it indicated that the more well-defined of corporate ethics lead to the better evaluation of CSR activities, the more well-defined of corporate ethics and the better evaluation of CSR activities lead to the good corporate reputation. In addition, the good corporate reputation leads to the higher corporate trust, and the higher corporate trust lead to the stronger consumers bonding.
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Ghai, Abhishek. "The Impact of CSR on Consumer Behavior in Bar Service Operation." In Corporate Social Responsibility in the Hospitality and Tourism Industry, 79–91. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9902-1.ch007.

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The corporate world has experienced a distinct increase in focus on organizations ethical behaviors and responsibilities concerning their environments. Corporate social responsibility plays a pivotal role for the consumers. CSR includes the manner of a business so that it is economically profitable, law abiding, ethical and socially supportive. This conceptual paper is to examine the impact of Corporate Social Responsibility (CSR) initiatives on consumer behavior in bar service operation. On the basis of thoroughly researched secondary data, this conceptual paper suggests an integrated framework regarding impact of CSR on consumer behavior. From the proposed framework six factors of CSR are likely to have an impact on consumer behavior. Apart from these factors demographic variables will play a mediating role in the framework. This framework will help the researchers and to provide the direction about some CSR practices which affects the consumer behavior. The future researchers may consider this framework while working on the topic empirically.
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Kasemsap, Kijpokin. "The Role of Sports Marketing in the Global Marketplace." In Marketing and Consumer Behavior, 306–24. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch014.

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This chapter introduces the role of sports marketing in the global marketplace, thus explaining the understanding of the concept of sports marketing, internalization of sports, entrepreneurship in sports, branding in sports, sponsorship and sports, Corporate Social Responsibility (CSR) and sports, tourism and sports, regional development and sports, marketing and sports, and action sports. Practitioners in the sports management area need to take advantage of the international marketplace for both their business activities and marketing strategies. This chapter focuses on the various different practical and research avenues for international sports marketing. As the world continues to globalize, it is vital that more practical and research inquiry is focused on how to combine both the sport marketing and international business literature in order to establish a research agenda for future international researchers from around the world to focus on international sporting developments. Understanding the role of sports marketing in the global marketplace will significantly enhance the organizational performance and achieve business goals.
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Spais, George S. "The Evolution of Consumerism in the Marketing Education." In Marketing and Consumer Behavior, 1768–801. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch087.

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The chapter examines how consumerism- one of the primary key themes in marketing and business courses- has evolved the last decade and envisages the shape of these set of courses in the future. From the 1,935 words for 20 key-concepts counted in 141 online course descriptions in English of the last 10 periods delivered by Business and Management Schools or Business/Marketing Academic Depts. of 88 Universities and Colleges, “Marketing,” “business,” “ethics” and “social responsibility” were included in 100% of the course descriptions analyzed, indicating their coverage by all courses. In order to investigate the five (5) research objectives, HCA was adopted for an exploratory analysis based on single-linkage clustering method to reveal natural groupings of the key concepts within a data set of word counts that were not apparent and then multiple linear regression analyses were conducted. The trend analyses indicated prospects for the increasing focus around specific topics. The interpretation of the research results based on the assumptions of Mezirow's critical reflection provided very strong recommendations.
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Brown, Ulysses J., Anshu Saxena Arora, and Amit Arora. "Measuring the Effects of Advertising Polysemy on Branding." In Cultural and Technological Influences on Global Business, 63–85. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-3966-9.ch005.

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In the advertising research literature, polysemy is defined as different interpretations for the same advertising message. The multiple ad-interpretations can be attributable to complexities and diversities in culture and/or consumers’ own demographics, perceptions, attitudes, lifestyles, values, behavior, and psychographics. We provide a bipolar and dichotomous perspective on advertising polysemy as positive and negative polysemy with research and practice examples from the print advertisements for alcoholic beverages and corporate social responsibility to explain the conditions that lead to the emergence of positive and negative polysemic contexts for the same message. Furthermore, the study explores how polysemy leads to better branding. The research investigates the concept of polysemy and the generation of idiosyncratic meanings, and examines the impact of advertising polysemy on consumer-based brand equity. The research proposes and measures the advertising polysemy and consumer-based brand equity conceptual framework supported by accommodation theory, consumer response theory, and theory of hierarchy of effects, leading to stronger ad-evoked feelings, ad and brand attitudes, and consumer-based brand equity.
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Sarter, E. K. "CSR, Public Spending, and the State." In Corporate Social Responsibility, 999–1019. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6192-7.ch051.

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Starting with a brief introduction to Corporate Social Responsibility (CSR), and political attempts that aim at promoting social responsibility of enterprises, this chapter focuses on regulatory instruments to use states' consumer power as a lever to promote CSR in a world that is increasingly shaped by supra-national trade agreements. By taking into account socially responsible behavior of potential business partners when making procurement decisions, states' agencies can aim to promote CSR a business case for companies. Yet, in the light of increasing supranational regulation aiming to promote free trade, tensions arise between market-building and free trade on the one hand and political attempts to use public procurement as a means to foster CSR on the other. This chapter provides an outline of the current state of supranational regulative policies on public procurement, with special emphasis to the European Union, and explores their implications for strategic public procurement.
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Conference papers on the topic "Social responsibility of business. Consumer behavior. Consumers"

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Wei, Qing-ming, Zi-xuan Zhang, and Yu-xin Xia. "Investigation Report on Influencing Factors of Consumers' Purchasing Behavior of New Energy Vehicles in Changzhou,China." In Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ebmcsr-18.2018.10.

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Knezevic, Blazenka. "CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.63.

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Corporate Social Responsibility and consumer ethics are two research fields addressing similar issues, but from two different perspectives. As both rely on ethical standards of individuals involved in management or individuals involved in retail shopping, there are numerous research studies that investigate attitudes of various groups of persons regarding individual ethical values. In this paper both concepts are described and discussed. Upon analysed literature, the questionnaire is created and the survey took place on students of Business Administration and Economics in Croatia, as future managers and young consumers. The aim of the paper is to evaluate their perception towards ethical principles of business conduct described in literature in afore mentioned research fields.
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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.
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Zadbood, Amineh, and Steven Hoffenson. "Agent-Based Modeling of Automobile Producer and Consumer Behavior to Support Design for Market Systems Analysis." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68351.

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Improving design for market systems analysis relies on understanding the motivations and interactions among producers and consumers. Producers should theoretically develop their strategies for designing new products based on consumer demand and the expected profits from their sales. In this study, an agent-based modeling approach is proposed to simulate consumer and producer behavior for use in market systems analysis, and it is demonstrated through a simplified automobile market. In the model, consumers make heterogeneous purchasing decisions based on product attributes, which provides the producers with insights into their preferences and how to improve upon these design attributes over time. Emergent behavior of the model shows that analyzing the behavior of consumers provides the opportunity for producers to compete which one another with different strategies to improve their designs by investing in technology improvements. This lays the foundation for future work that can model how different business and regulatory strategies, social structures, and policies influence consumer and producer behavior, which in turn influences economic, environmental, and social impacts.
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