To see the other types of publications on this topic, follow the link: Social responsibility of business. Consumer behavior. Consumers.
Dissertations / Theses on the topic 'Social responsibility of business. Consumer behavior. Consumers'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 46 dissertations / theses for your research on the topic 'Social responsibility of business. Consumer behavior. Consumers.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.
Full text
2
Raad, Morgan. "The influence of social responsibility initiatives on the South African wine consumers planned behaviour." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96205.
Full textAbstract:
Thesis (MBA)--Stellenbosch University, 2014.The market benefits and competitive advantage of integrating social responsibility initiatives are well known within the global marketing context. More recently, this movement had notably increased within the South African wine industry, where wine producers are integrating philanthropy into their overall business operations. The purpose of this study was to examine whether the marketing of social responsibility initiatives, within the South African wine industry, would lead to a positive consumer attitude towards a brand and result in influencing South African wine consumers’ purchasing behaviour. The literature review was conducted to establish the effect of marketing social responsibility initiatives over consumer attitude, intention and planned behaviour. Descriptive and inferential statistics were used to analyse the data. This study indicated that the marketing of social responsibility initiatives are recognised by South African wine consumers as a decision-making factor and do influence consumers’ attitude towards brands, when purchasing wine. Although social responsibility initiatives are regarded as a low decision-making factor, when compared to other factors, the study did indicate that South African wine consumers generally do portray positive attitude towards the South African wine industry’s social responsibility initiatives. Generally, it was found that South African wine consumers portrayed positive planned purchasing behaviour towards most of the South African wine producers’ social responsibility initiatives, with management of quality and environmental conservation initiatives receiving more positive response. Land reformation and legislative responsibility were regarded as lesser important initiatives. Given the fact that social responsibility initiatives are recognised, yet only influences a certain portion of South African wine consumers’ purchasing decisions, the study did indicate that there are opportunities for the South African wine industry to market its social responsibility initiatives. The study concludes with the educational role that the marketing of social responsibility initiatives may have on influencing wine consumers’ planned behaviour and suggests a multi-stakeholder approach towards marketing.
3
Ponce, Rios Josue. "Measuring Corporate Social Responsibility Initiative Influence on Consumer Purchasing Behavior : An alternative model." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21413.
Full text
4
Condra, Mark E. "A multi-directional examination of corporate social responsibility consumer behavior and determinants of brand loyalty /." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/rp/condram/markcondra.pdf.
Full text
5
Srinivasan, Esha. "The Effect of Corporate Positions on Social and Political Justice on Consumer Behavior and Financial Performance." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1289.
Full textAbstract:
A proliferation of social movements and a large group of young, politically active individuals have pushed corporate firms to pay more attention to increase resource allocation to corporate social responsibility. As of now, corporate social responsibility refers to a wide definition of general efforts made by firms to support society through social impacts. A review of current literature on corporate social responsibility reveals a gap in the way the quality is calculated as well as does not take into account the influence of social movements in the past couple of years. This paper assesses the specific social and political justice positions that firms have taken and whether these positions have had an effect on financial performance given the more actively conscious consumer base. Tobin’s Q is used to quantify these effects and show that positive corporate social responsibility increases financial performance, supporting the hypothesis, while negative corporate social responsibility does not significantly affect financial performance. Future research recommends a closer look at the industry differences in the subject as well as a clearer definition of the variance between the different issues that constitute corporate social responsibility.
6
Awan, Usama, and Raza Muhammad Aamer. "“What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9760.
Full textAbstract:
Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. In conceptual frame work authors adopt consumer decision model, and strategic model which will answer research question and strategic question respectively.. Methodology /Research Limitations Primary data collected through questionnaire. Quantitative method will be used for analysis of the data. Sample size is limited and research findings are presented in the papers. This study examines few factors influence on consumer in decision making, further researcher needed to study and examine the consumer behavior including more factors. Findings/ Analysis/Recommendation Lower Price, Quality of Service and, Green Marketing efforts influence and develop the consumer behavior towards choosing the green energy. Survey result shows that consumers are willing to pay more for sustainability of environment, but they perceive that the price of green energy is high as compared to the conventional energy. For developing awareness in consumers mind companies should use advertisement and positioned themselves as a socially responsible. Key word: Green Energy, Green Marketing, Green. Consumer Behavior, Consumer Decision. Social Responsibility Paper Types: Master These Academic workThesis Project for ” Tobias Project ”
7
Persson, Stefan, and Frida Dahl. "Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1346.
Full textAbstract:
Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. (2006), one group that is extremely important to inform is the con-sumers. In order to make a trustworthy impression and gain the most bene-fits, the choice of CSR activity and way of communication is crucial for the company, and therefore the perceptions of the consumers are very impor-tant to know more about and understand. Little research has been done about the consumers’ perception of CSR, especially for Swedish consumers.
Purpose: The purpose of this thesis is to find out how Swedish consumers’ percep-tions and behaviour towards a company are influenced by communication of specific CSR activities.
Method: The data collection was done through a questionnaire that was completed online by 102 respondents. The respondents were asked to answer how their view of the company and willingness to buy from a company was changed by each the six specified CSR initiatives, as well as how they would prefer to get information about a company’s CSR activities. Their responses were analysed with help from consumer behaviour and promotion theories.
Conclusions: All the initiatives gave a positive influence on the respondents’ perceptions, but the ones resulting in the most positive changes of the perceptions and willingness to buy were social responsible business practises, cause-related marketing and corporate philanthropy, which are initiatives where the com-pany are doing the largest effort instead of just encouraging others to make an effort. The respondents answered that they trust the companies’ infor-mation about CSR to some extent, but also think a third party should scru-tinise the companies’ activities and inform. The most favourable channel for CSR information was in the store and on packages, from environmental or-ganisations and the company’s webpage. Therefore it seems like the re-spondents value that the companies provide information, but are not too forward and pushing the information on them by for example advertise-ments.
8
van, den Berg Hugo, and Lina Lidfors. "The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19890.
Full textAbstract:
Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. Background/Problem: Although research into CSR and consumer behavior isstill relatively young, there exists a growing interest instudying the links between CSR and marketing. Today,consumers more than ever expect companies to engagein CSR activities and at the same time do managersincreasingly see CSR as a marketing tool to help create acompetitive advantage. But what is the actual impact ofcompanies’ engagement in CSR on consumer behavior?In the Swedish chocolate industry, the topic of CSR ishighly relevant. Recently, child labor and bad workingconditions at the cocoa bean fields were (again) broughtto the surface, starting a fierce debate in Swedish societywhere strong critique was aimed at the companiesowning the chocolate production plants. The Swedishchocolate industry is therefore a suitable industry to testthe relationship between perceived CSR and consumerbehavior. Purpose: To examine how the perceived CSR activities ofcompanies influence customer loyalty in the Swedishchocolate industry. Theory: The first subchapter in the theoretical chapter consists ofa literature review describing the development of the4concept Corporate Social Responsibility, a definition ofthe concept and a brief overview of CSR activities. Inthe second subchapter the role of CSR in marketing willbe discussed. In the third and final subchapter, theeffects of CSR activities on consumer behavior will bereviewed where special attention is given to the effectson customer loyalty. After that, the chapter will godeeper into customer loyalty and the antecedents throughwhich we can measure it. Research question: How do perceived CSR activities influence customerloyalty on the Swedish chocolate market? Method: In order to identify and measure the effects of CSRactivities on customer loyalty, a quantitative approachwas used in a cross-sectional design. A web-basedsurvey was created as a method for data collection. Afterthe data collection a statistical data analysis wasperformed in the software program SPSS. Conclusions: Our results confirm a positive relationship betweenperceived CSR activities and customer loyalty on theSwedish chocolate market.
9
Norris, Samuel James. "Corporate Social Responsibility: A Financial Performance-Based Approach in Understanding CSR." Ohio University Honors Tutorial College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1354842245.
Full text
10
Zhang, Xinyu, and Stacy Besong Enow Egbe. "Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47137.
Full textAbstract:
This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. These models break down the steps a consumer goes through before making a purchase and the emotional evaluation that occurs after that decision is made. With a total of 70 responses from a structured survey sent out, the results indicated that consumers are conscious about sustainable products, are aware of the environmental and social impact but 30.6% of consumers have never looked out for sustainable products.
11
Johansson, Conny, Simon Möllefors, and Shkumbin Ibrahimi. "Managing negative publicity : A quantitative study on how negative publicity affects the consumer." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19371.
Full textAbstract:
Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. The oil spill in the Gulf of Mexico in April 2010 led to much information being spread around regarding BP, the company behind the accident. The environment took damage and BP endured a lot of negative publicity. Purpose: To gain knowledge about the effects on a company suffering from negative publicity and how they could proceed in order to minimize the damage. Delimitations: This study is based on the company BP and their incident in the Gulf of Mexico in April 2010. The investigation was done in the United States of America on American customers with a population restricted to car owners as the study examines purchase behavior. Method: The research was conducted through a deductive quantitative approach. The data sources were collected by an archival analysis and an electronic questionnaire. Conclusion: If the information received from media and from word-of-mouth after an incident (like BP’s oil spill) is considered as negative towards the company, this leads to a decrease in positive attitudes among customers that in turn affects purchase behavior negatively. It is important to implement strategies in the company as a foundation against negative publicity. The study shows that the most influencing strategies on consumer attitudes were corporate social responsibility followed by brand positioning.
12
Ferreira, Aline Tassar de Moraes. "Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/24822.
Full textAbstract:
Submitted by Aline Tassar de Moraes Ferreira (alinetassar@gmail.com) on 2018-09-20T18:05:01Z
No. of bitstreams: 1
Dissertação_AlineTassar_finalFGV.pdf: 895694 bytes, checksum: 278c6a065025d945871752d49f96fd53 (MD5)Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-09-24T19:05:21Z (GMT) No. of bitstreams: 1 Dissertação_AlineTassar_finalFGV.pdf: 895694 bytes, checksum: 278c6a065025d945871752d49f96fd53 (MD5)
Made available in DSpace on 2018-09-27T19:51:18Z (GMT). No. of bitstreams: 1 Dissertação_AlineTassar_finalFGV.pdf: 895694 bytes, checksum: 278c6a065025d945871752d49f96fd53 (MD5) Previous issue date: 2017-11-24
Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em relação às práticas comerciais vem se traduzindo em comportamento real no momento da decisão de compra. Apesar desse crescente interesse, o consenso está longe de ser definido. Enquanto uma linha de pesquisa afirma que os consumidores estão mais dispostos a comprar produtos inseridos em um ambiente ético, outra vertente afirma que o discurso e ações dos consumidores não necessariamente se mostram coerentes. Embora os consumidores relatem ter preocupações éticas e valorizem marcas cujas práticas seguem padrões éticos, eles não estão dispostos a comprar mais produtos ou serviços dessas mesmas marcas. Metodologia: Realizamos um estudo experimental manipulando três diferentes apelos de marketing relacionados à ética (doação, comércio justo, controle) para testar esses achados conflitantes. Resultado: Neste estudo, os consumidores estavam mais dispostos a comprar produtos associados a doações, mas essa diferença desapareceu quando introduzimos uma variável dependente mais realista (ou seja, a vontade de receber informações adicionais via e-mail). Além disso, os recursos de comércio justo não influenciaram nem as intenções de compra dos consumidores nem sua disposição em receber informações adicionais. Implicações práticas também são discutidas.Limitações: Uma das principais limitações desse estudo se deve ao fato de não envolver um cenário totalmente realista e assim não captar as reais intenções de compra. Uma avaliação mais realista das intenções de compra evitaria armadilhas potenciais de desejabilidade social, criando uma avaliação mais precisa da variável dependente principal. Contribuições Sociais e Práticas: Ao se aprofundar no entendimento do comportamento ético do consumidor, as empresas podem evoluir em suas ofertas que entreguem benefícios para o consumidor, para o negócio e o bem estar coletivo. Originalidade: Poucos estudos relacionados ao Comportamento Ético do consumidor foram feitos usando o método do experimento e também com algumas especificidades do mercado da moda.
Purpose: This study intends to deepen the knowledge about consumer behavior around ethical practices. An increasing body of research has analyzed whether and how consumers’ ethical concerns regarding business practices translates into actual behavior. Despite this burgeoning interest, consensus is far from granted. Whereas one strand of research claims that consumers are more willing to buy products embedded in an ethical environment, another strand asserts that consumers’ words and deeds do not match. Precisely, although consumers report having high ethical concerns and valuing brands whose practices follow ethical standards; they are not willing to purchase more products or services from these same brands. Design/Methodology: We conducted one experimental study manipulating three different ethics-related marketing appeals (donation, fair trade, control) to test these conflicting findings. Findings: In this study, consumers were more willing to purchase products associated with donations, but this difference vanished when we introduced a more realistic dependent variable (i.e., willingness to receive additional information via e-mail). Furthermore, fair trade appeals did not influence neither consumers’ purchase intentions nor their willingness to receive additional information. Practical implications are also discussed. Research limitations: The main limitation of this study is related to does not involve a totally realistic scenario and thus does not capture the real intentions of buying. A more realistic assessment of purchase intentions would avoid potential pitfalls of social desirability, creating a more accurate evaluation of the principal dependent variable. Practical and Social implications: By deepening the understanding of consumer ethical behavior, companies can evolve their offers delivering benefits to the consumer, to the business and to the collective well-being. Originality: Few studies related to Consumer Ethical Behavior were done using the experiment method and using also some specificities of the fashion Market.
13
Heck, Graziela, and Xiao Yidan. "The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior : A Case Study of Cia. Hering." Thesis, Högskolan i Halmstad, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22985.
Full text
14
Grönlund, David, and Rabe Johan Hirsch. "CSR inom mejeri- och klädbranschen : En kvantitativ studie om konsumenters åsikter kring CSR inom två olika branscher." Thesis, Södertörns högskola, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38492.
Full textAbstract:
Implementation av ett CSR-engagemang innebär stora ekonomiska påfrestelser på ett företag vilket kan visa sig vara problematiskt för företag då konsumenterna uppger att de är villiga att överväga CSR men när det gäller verklig konsumtion är det få konsumenter som tar hänsyn till CSR. Syftet med denna uppsats är därför att kartlägga åsikterna om företags CSR inom mejeribranschen och klädbranschen hos konsumenter i Stockholm län. Frågeställningarna för denna uppsats är “anser svenska konsumenter att det är viktigt med CSR inom mejeribranschen respektive klädbranschen??” samt “vilka CSR-faktorer anser svenska konsumenter påverkar deras köp mest inom mejeribranschen respektive klädbranschen?”. Arbetet i studien är grundat i en kvantitativ undersökning där 307 respondenter deltog i en enkätundersökning. För att studera resultatet av enkätundersökningen har arbetet utgått ifrån teorier inom CSR och konsumentbeteende. Utifrån resultatet kan man konstatera att respondenterna anser att det är viktigare med CSR inom mejeribranschen än inom klädbranschen samt att de faktorer som respondenterna anser påverkar deras köp mest är smak eller utseende, beroende på branschen. En slutsats som kan dras utifrån resultatet är att CSR är viktigare för kvinnor än för män inom respektive bransch, samt att konsumenterna inte anser att CSR faktorer är det som har störst påverkan på deras köp inom respektive bransch. Slutligen kan slutsatsen om att respondenterna anser att CSR faktorer har större påverkan på deras köp inom mejeribranschen än i klädbranschen, bortsett från arbetsförhållanden som anses påverka mer inom klädbranschen.Implementation of a CSR engagement involves major financial strain on a company, which may prove problematic for companies, as consumers state that they are willing to consider CSR, but when it comes to real consumption, few consumers take CSR into consideration. The purpose of this paper is therefore to map out the opinions about the corporate social responsibility regarding the industries of both clothing and dairy products for the consumers in the Stockholm area. The research questions that were examined was “do Swedish consumers consider CSR to be important in the dairy industry and the clothing industry?” and "which CSR factors do Swedish consumers consider to affect their purchases most in the dairy industry and the clothing industry?". The research has a quantitative base with a survey with 307 respondents. In order to study the result of the survey the use of different theories has been implemented for example CSR, Green Marketing and Consumer Behaviour. The result shows that the respondents think that CSR is more important in the dairy industry than the clothing industry, as well as the most important factor in their purchase is the taste or looks of the product, depending on the industry. Another conclusion is that CSR is more important for women than for men in both industries. Furthermore, consumers don't think that CSR factors is what has the greatest impact on their purchases within each industry. Lastly is that the respondents consider CSR factors to have a greater impact on their purchases in the dairy industry than in the clothing industry, apart from working conditions which are considered to affect more in the clothing industry.
15
Dowse, Kathleen L. "Increasing consumer behavioral intentions promotional vs. institutional corporate social responsibility initiatives /." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/dowsek/kathleendowse.pdf.
Full text
16
Kivinen, Rasmus, and Natalya Licerio. "Hållbarhet - bara en attityd inom klädkonsumtion?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21615.
Full textAbstract:
Syftet med denna studie är att bidra med kunskap om hur människor bortförklarar, bortprioriterar och förskjuter ansvar för hållbar konsumtion. Vi använde oss av en kvalitativansats där vi utförde semi-strukturerade intervjuer med totalt 7 respondenter. Datamaterialet analyserades med hjälp av en tematisk analys där vi fann teman som hjälper oss förklara hur konsumenter resonerar kring sin klädkonsumtion. Den teoretiska utgångspunkten för denna studie grundar sig i självuppfattning för att se hur kläder används och hur hållbarhet förhåller sig. Vi kom fram till att vid klädkonsumtion så förskjuts ansvaret för en hållbar konsumtion och istället är det viktigare att konsumtionen är kongruerande med individens självuppfattning och sociala kontext.This study aims to contribute with knowledge on how people rationalize, de-prioritize andproject responsibility within sustainable consumption. This was achieved through semistructuredinterviews with a total of 7 respondents. The collected material was later analysedusing thematic analysis which helped us explain how consumers reason about their ownapparel consumption. Our theoretical approach bounds in self-concept to see how consumersspeak about their apparel consumption and how sustainability is reflected through it. Weconclude in this paper that consumers project responsibility for sustainable consumption andit is more essential to consume congruently to the individuals self-concept and accordinglywith the social context that people finds themselves in. This paper is written in Swedish.
17
Safa, Jawid, Diana Al-Khameesi, and Johan Lindberg. "Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54446.
Full textAbstract:
Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this have for the business-consumer relationship. Method: Quantitative study by collecting 137 responses from Swedish consumers. A deductive approach to theory development alongside a positivist and partially interpretivist philosophical position is utilized to explain the extent of change in consumer behaviour. Conclusions: The results of the study indicate that the perceived importance of CSR responses to the COVID-19 pandemic of supermarkets has influenced consumer behaviour which has implications for the business-consumer relationship. The authors also discovered that the effect of cause-fit CSR activities is particularly strong in the Swedish empirical context.
18
Bovinder, Ylitalo Linnéa, and Gerdin Peter. "No Plastic Bags : The Influence of Different Factors on Consumer Attitudes towards an Environmental Initiative." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24994.
Full textAbstract:
Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. The arguments differ among researchers whether it is actually profitable for companies to invest in CSR initiatives.
In this study we have based upon the functional theory of attitudes and identified different factors that are likely to affect consumer attitudes towards an environmental CSR initiative and formed a model for this. The model postulates four main factors that are likely to affect consumers attitudes towards an environmental initiative; which attitude a consumer holds towards the actual product (in this case the paper bags) in question, the extent to which a consumer considers environmental responsibility to be important, the extent to which a consumer considers environmental issues to be a threat to her-/himself and the amount of information a consumer receives about the initiative. To test our model we used a quantitative approach and investigated the consumer attitudes towards the initiative no plastic bags at the shopping centre Strömpilen, Umeå.
We found that consumers in general are very positive towards the initiative. We then looked closer into what parts of our model that had significant impact on consumer attitudes towards the concept. The Chi-Square tests showed that three of four parts in the model could be verified. These parts were; the consumer’s attitude towards the actual product (in this case the paper bag), how important environmental responsibility is to a consumer and to what extent a consumer sees environmental issues as a threat to her-/himself. The fourth part of the model; the amount of information a consumer has received could not be verified. Thus the model was modified and was in the end constituted by the three parts that had been statistically verified.
19
Öberseder, Magdalena, Bodo B. Schlegelmilch, and Verena Gruber. ""Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper." Springer, 2011. http://epub.wu.ac.at/3281/2/Why_dont_you_care_about_CSR.pdf.
Full textAbstract:
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers' apparent interest in CSR and the limited role of CSR in purchase behavior. This paper attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically-structured process, where consumers distinguish between core, central, and peripheral factors. This paper describes these factors in detail and explains the complexity of consumers' assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the paper contributes to a better understanding of the role of CSR in consumption decisions.
20
Söderholm, Linda, and Jenny Olofsson. "The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227308.
Full textAbstract:
Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. In the FMCG market, the demand for apparel that has been produced ethically has increased over the years. Still, the importance that the consumers place on ethical attributes in their purchase decisions is rather unknown. Purpose: The study's purpose is to investigate the young consumers’ emotions towards FMCG apparel corporations in order to see if CSI actions give them a negative attitude. It will further be explored to see if the attitude towards the corporations reflects in their intentional purchase behavior and their actual behavior. This will provide insight to the young consumers’ knowledge and interest for CSI, aiding corporations in their quest for excellence when it comes to consumer relationships. Method: This research is done through a deductive, qualitative research. A literature review is done to create a great understanding to the concepts of CSI, consumer attitudes and planned behavior. Four focus groups are conducted as a base for the empirical findings. Further, these two chapters are compared in an analysis to get an understanding about the young consumers’ attitudes towards corporations acting unethically and the affects it may have on their planned behavior. Conclusion: Based on the analysis, the study found clear evidence that the participants have a negative attitude towards corporations’ CSI activities. However, these attitudes did not, as theory suggests, have any effect on the participants’ intended and actual purchasing behavior. Instead it is shown that young consumers base their decisions on contextual factors, where the most significant one is price.
21
Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.
Full textAbstract:
This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.
22
Björck, Sarah. "The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75996.
Full textAbstract:
Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. For companies to be able to do so, they have to understand their customers and be aware of the different consumers purchase intention. These intention have shown to differ in regard of different industries, which is why this study have chosen to focus on the food industry, where the criticisms for the CSR initiatives are high. Consequently, the purpose of the study is to describe how consumers’ in the food industry perceive CSR and to explore how the perceived CSR affects their purchasing intention. Two research questions were made and to be able to answer these, relevant theories was established. The research was conducted using a quantitative study and a descriptive approach to analyze the collected data. The collection of data was made through nine interviews, divided into three involvement level for the reason of including all kinds of consumers. The results found that the general brand appearance is reflected in the companies’ products and therefore made their purchase based on this. The consumers perceived it hard to gain credible knowledge of companies CSR which leads them to make their purchase based on responsible certified labelling or recognition of the products instead. The consumers have a higher credibility for the negative information about companies. They therefore acts with CSR as a purchase criterion of this as they exclude products from this kind of companies. The consumer did however not act with CSR as a purchase criterion if the price was too high, as this was of a greater importance than CSR for the consumers. Because of the low information level and the low credibility, the consumers rather makes their decision based on what they perceive as less irresponsible instead of what they perceive as responsible. Keywords: CSR, Corporate Social Responsibility, Consumer perception, Consumer awareness, Consumer values, Consumer attitudes, CSR purchase criterion
23
Paniculangara, Joseph Thomas. "Essays on consumer charity." Doctoral diss., University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5003.
Full textAbstract:
In the second essay, I turn to the joint effect of psychological distance and dispositional empathy on charitable donation. Empathy or "Einf??hlung" is defined as feeling one's way into the situation of another. While the literature suggests that empathy generally increases various forms of prosocial behavior including donations, I argue that this effect is contingent upon the psychological distance between donor and recipient. The role of empathy is especially pronounced when the recipient is perceived to be psychologically closer to the donor. This is because closer psychological distance leads to greater identification by the donor with the recipient, which in turn leads to greater donation. I demonstrated support for the hypothesized interaction between dispositional empathy and psychological distance in three experiments, each addressing a different type of psychological distance. I conclude this dissertation with a discussion of the theoretical contribution and managerial importance of the findings. Managers of not-for-profits are confronted with a multitude of challenges in increasing donations while optimizing their resources. By pointing out the processes that underlie individual donors' decisions on charitable donations, this dissertation addresses a long-felt but rarely addressed lacuna in the literature.; Two essays comprise this doctoral dissertation on consumers and their charitable donations. The overall objective is to investigate the role of psychological distance in charitable donations, with each essay dealing with a different moderator of this relationship. In the first essay, I study the interactive effect of social distance and processing mode (affect vs. cognition). Specifically, people tend to donate more if they use their emotions rather than cognition as diagnostic inputs for decision making, especially when donor and recipient are separated by greater social distance. This may be because affect-driven and cognition-driven donors are influenced by different goals. Affect-driven donors are mainly motivated by a consummatory goal of increasing their "warm glow" utility whereas cognition-driven donors are mainly motivated by an instrumental goal of increasing "public goods" utility (i.e., making a contribution that may benefit the donor as well). While both consummatory and instrumental goals are relevant at closer social distance, only the consummatory goal is at work at greater social distance, which leads to a social distance by processing mode interaction. The hypothesized effect is tested in a series of three experiments that use different contexts and dependent measures (e.g., donation of money vs. time).ID: 030422857; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (Ph.D.)--University of Central Florida, 2011.; Includes bibliographical references (p. 79-88).
Ph.D.
Doctorate
Marketing
Business Administration
24
Alex, Bengtsson, and Sundquist Fanny. "Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19690.
Full textAbstract:
Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. Thus, engaging in CSR could offer potential brand advantages for companies competing in the clothing industry. Purpose: The purpose of this thesis is to explain the relationship between consumers’ perceptions of the organisational actions that are perceived as “doing good”, “avoiding bad” and “doing bad”, and Consumer-Based Brand Equity. Methodology: This thesis adopts a quantitative research method with questionnaires distributed physically at universities and shared in student Facebook-groups. The data collected from the questionnaire consists of 205 valid answers from students at Swedish universities. Findings/Conclusions: The findings based on multiple regression analyses on the results of the distributed questionnaire suggest that organisational actions that are perceived as “avoiding bad” can positively affect Consumer-Based Brand Equity. Furthermore, the findings did not support that engagement in activities that are perceived as “doing bad” is detrimental to Consumer-Based Brand Equity, nor that philanthropic activities that are perceived as “doing good” positively affect Consumer-Based Brand Equity.
25
Davidsson, Linda, and Tatjana Navolockaja. "Finns den medvetna konsumenten? : en studie om konsumenters köpbeteende gentemot märkta produkter." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9491.
Full textAbstract:
Syfte: På senaste tiden har betydelsen av företags ansvar för sociala frågor och miljöfrågor, med andra ord arbete med CSR-frågor, ökat drastiskt. Konsumenter är en av intressentgrupperna som sätter press på företag att tillverka produkter på ett ansvarsfullt sätt. Dessa konsumenter ställer krav på företag och utövar makt genom medveten konsumtion. Diverse forskningar visar dock att konsumenters attityder gentemot sådana företag inte alltid resulterar i köp av ”goda” produkter. Studiens syfte är att undersöka om konsumenters attityder och uppfattningar gentemot märkta varor resulterar i köp. Om så inte är fallet vill vi undersöka om det finns andra faktorer som ligger bakom dessas köpbeteende i livsmedelsbutikerna när valet står mellan produkter som representerar företags engagemang i CSR-frågor och övriga ”omärkta” produkter. Metod: Studien genomfördes med en kvantitativ metod i form av en enkätundersökning. Undersökningen ägde rum på ICA Maxi i Gävle med besökare som på frivilligt grund begav sig till butiken. Respondenterna fick besvara enkäten efter de handlat. De data vi samlade in bearbetades och presenterades med hjälp av stapeldiagram. Resultaten analyserades sedan löpande. Resultat & slutsats: Vi har kommit fram till att respondenterna har en positiv inställning gentemot KRAV-märkta produkter samt gentemot de företag som står bakom de ”goda” produkterna. Majoriteten av dessa konsumenter har en tendens att handla dessa varor ofta. Förslag till fortsatt forskning: Vi är medvetna om att det kan finnas skillnader mellan hur män och kvinnor köper märkta varor samt att detta kan skilja sig mellan olika åldrar, nationaliteter samt olika samhällsklasser. Det skulle vara intressant att genomföra en liknande studie som även tar hänsyn till de demografiska faktorerna. Ytterligare förslag till fortsatta studier är att utöka undersökningen, det vill säga genomföra undersökningen med ett ökat urval. Med ett större urval skulle det vara möjligt att dra generella slutsatser och eventuellt göra en djupare jämförelse med tidigare forskning. Uppsatsens bidrag: Resultatet av studien visar att det kan ha skett en förändring sedan de senast gjorda undersökningarna, vilket kan ge en anledning till vidare forskning med större urval.Aim: The importance of corporate responsibility for social and environmental issues, in other words CSR issues, has increased dramatically over time. Consumers are one of the stakeholder groups that put pressure on companies to manufacture products in a responsible manner. Consumers demand that companies act responsibly. They also think that they exercise power through conscious consumption. Various research show that consumers' attitudes towards such firms do not always result in the purchase of "good" products. The purpose of this study is to examine whether consumers' attitudes and perceptions towards certified products will result in purchase. If this was not the case, what are the factors that influence their purchase behavior when consumers face the choice between products that represent the company's commitment to CSR issues and other "uncertified" products? Method: The study was conducted with a quantitative method in the form of a survey. The study took place at ICA Maxi Gävle with visitors who visited the store on a voluntary basis. The respondents were asked to answer the questionnaire after their purchase. The data we collected was processed and presented using bar charts. The results were analyzed continuously. Result & Conclusions: We have found that the respondents have a positive attitude towards the KRAV-certified products as well as towards the companies behind the "good" products. The majority of these consumers tend to buy these goods often. Suggestions for future research: We are aware that there may be differences between how men and women are buying certified goods and that this may differ between different ages, nationalities and social classes. It would be interesting to conduct a similar study that takes into account demographic factors. Additional suggestion for future studies is to carry out a study with a larger sample. This would make it possible to draw general conclusions and possibly make a deeper comparison with previous research. Contribution of the thesis: The study shows that there may have been a change since the most recent surveys, which can give a reason for further research with larger samples.
26
Alvarsson, Rebecka, and Olivia Bodare. "Syns klimatsmart mat i konsumenters varukorgar? : En studie om ICA Sveriges konsumenters beteende och förhållande till klimatsmarta livsmedel." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-36042.
Full textAbstract:
Syftet är att undersöka om en dagligvaruaktörs kommunikation av dess CSR-arbete med klimatfrågor har påverkat konsumenter till ett ändrat beteende gällande livsmedelsinköp. Undersökningen grundar sig i tidigare studier och vetenskapliga artiklar. En kvalitativ samt kvantitativ metod har använts då insamlingen av primärdata genomfördes med en enkätundersökning med ICA Sverige ABs konsumenter samt en intervju med en representant från ICA Sverige AB. Undersökningen kom fram till att majoriteten av konsumenterna genomförde inköp av klimatsmart mat utifrån deras attityd. Å ena sidan, påverkar inte ICA Sverige AB konsumenterna till att genomföra inköp av klimatsmart mat. Å andra sidan, tillhandahåller de ett brett utbud som uppmuntrar konsumenterna till att göra det.The purpose is to investigate whether a grocery operator’s communication of its CSR activities on climate issues has influenced consumers to a changed behaviour regarding food purchases. The study is based on previous studies and scientific articles. A qualitative and quantitative method has been used during the collection of primary data, conducted through a survey based on ICA Sweden AB’s consumers, and with an interview with a representative from ICA Sweden AB. It was discovered that the majority of the consumers purchases climate-smart food based on their attitude. However, ICA Sweden AB does not affect the consumers to make purchases of climatesmart food. Nevertheless, they provide a wide range of climatesmart food that encourage consumers to do so.
27
Yu, Yingpei, and Lu Zhouyan. "The influence of social media marketing on the behavior of consumers purchasing cosmetic product— A comparative study of China and Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417670.
Full text
28
Westberg, Olivia. "The power of CSR : A quantitative study describing the role of CSR in university students’ consumption within the outdoor industry." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79720.
Full textAbstract:
In recent years Corporate Social Responsibility (CSR) has gained increasing attention from companies, as CSR activities have been seen to increasingly influence consumers’ attitudes, intentions, and behaviors in relation to brands. This study aims to complement existing research, by focusing on how attitudes and purchase intention of university students are affected by CSR activities of companies within the outdoor industry specifically, as previous research has indicated the impact could vary between industries. Understanding the attitudes and intentions of university students can be seen as particularly interesting, as the attitudes and behaviors of early adopters, typically young and educated people, are typically spread to the majority of the population and market. The research was done in a deductive manner, where two research questions were conducted to fulfill the purpose of the study. The research was conducted by using a quantitative study through a questionnaire responded by students at Luleå University of Technology. The statistical analysis is based upon a factor analysis and further a correlation analysis and a hierarchical multiple regression analysis. Results from this study indicate that there is a relationship between university students’ attitudes towards CSR activities of companies within the outdoor industry and purchase intention. Further, the findings concluded this relationship positively. University students with a strong positive attitude towards a company’s CSR activities got a higher intention to purchase. Therefore, CSR activities should be considered as a strategically important opportunity and a tool for companies in the outdoor industry to influence young and educated consumers’ purchase intentions and attitudes towards the company in a positive way.
29
Haraldsson, Frida, and Sonja Peric. "Drivers and motivations for second-hand shopping : A study of second-hand consumers." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17202.
Full textAbstract:
In recent years, second-hand products have received more attention and the demand for secondhand products has increased. In line with the demand for second-hand products, ethical consumption has also increased. There have been earlier studies done on ethical consumption and the drivers of its consumers. Meanwhile, there is a lack in the research regarding what it is that drives and motivates consumers to purchase second-hand products. The purpose of this study was to explore what drives and motivates consumers to shop second-hand products. The study used a qualitative method. The data was collected through interviews with employees and volunteers at second-hand stores, and through a focus group with second-hand customers. The empirical findings show that there are various drivers and motivations for second-hand consumption. However, there are some drivers and motivations which are more common than others. The conclusion is that consumers are motivated and driven by various factors. They are motivated by consumer responsibility, decrease of impulse purchases and reference groups. They are driven by dissonance, self-fulfillment, thrill of the hunt and finding unique products.
30
Henriksen, Julia, Paulina Henriksson, and Linn Wadsten. "We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855.
Full textAbstract:
Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers are using luxury consumption when constructing their identities and if this new group of luxury consumers consume luxury goods in a new way. Method: In order to fulfill the purpose of this thesis, an epistemological relativistic assumption has been made, and includes a qualitative exploratory research design with an inductive approach. The primary data was collected through semi-structured interviews, where participants had an interest in luxury consumption. Conclusion: Our findings suggests that there is a new group of young consumers who construct their identity through luxury consumption, based on the symbolic meanings and the perceived personal reward. This social group uses luxury consumption to conform with their preferred social references, but also to differentiate themselves. Certain possessions, interests and the environment an individual live in were all found to be important tools for young consumer when they construct their identity. “We are what we buy” has been proven to be a central concept in young consumers identity creation of this study.
31
Lundemo, Dahlin Emma, and Diana Araf. "How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434884.
Full textAbstract:
Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. Denna studie ämnar undersöka svenska konsumenters attityd gentemot företag som använder sig av brand activism som svar på sociala rörelser, där Black Lives Matter valts som empiriskt kontext. Studien ämnar också besvara vilka de viktigaste aspekterna bakom konsumenters attityd är. En förstudie har gjorts genom netnografi och empiri har samlats in genom en webbenkät med 260 svenska respondenter. Studiens analys och resultat tyder på att respondenternas generella inställning till brand activism är positiv i de fall då respondenterna anser att den sociala rörelsen som stöttas är viktig. Det finns dock tre dimensioner som påverkar den övergripande attityden. Dessa är autentiskt innehåll, attityd gentemot företaget och värdet i handlingar. Inom dessa dimensioner utrönas flertalet teman där företagets historia och storlek, innehållet i själva budskapet samt att det genomsyrar organisationen är de viktigaste. Vidare är även temana utbildande, genuin och handlingskraftig kommunikation inom brand activism viktiga delar att ta med sig från resultatet.The Black Lives Matter movement engaged people both internationally and nationally in the spring of 2020. Companies were not late to join in and show their support in favour of the movement, which led to various reactions among their consumers. This study aims to examine the attitude of Swedish consumers towards companies that use brand activism as a response to social movements, where the Black Lives Matter movement serves as an empirical context. The study also intends to answer what the key aspects behind the studied consumer attitudes are. A prestudy has been done through netnography and empirical data has been collected for the main study through a web survey with 260 Swedish respondents. The study’s analysis and results indicate that the respondents’ general attitude towards the use of brand activism is positive in cases where the respondents believe that the social movement being endorsed is of importance. However, there are three dimensions that affect the overall attitude. These are authentic content, attitude towards the company and the value of actions. Within these dimensions several themes are identified, where the company’s history and size, the content of the message itself and that it permeates the organization are the most important. Furthermore, the themes of educational, genuine and actionable communication within brand activism are also important takeaways from the result.
32
Johnson, Guillaume Desire. "The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1008263.
Full textAbstract:
Selecting actors to appear in an advertisement is an important decision which has a crucial impact on the effectiveness of an advertising campaign. The same message, delivered by different actors, produces varying outcomes among consumers. This dilemma concerning the choice of actors occurs particularly in multi-racial societies, such as South Africa, where advertisers have to target different sectors of the community. In multi-racial societies, the choice of actors in advertisements goes beyond the usual commercial reasons. Indeed, two dimensions are generally conferred to multi-racial advertising. Firstly, the use of multi-racial representations allows for the targeting of a wider population that also owns a wider purchasing power. Marketers who want to market their brand use, for example, white and black actors so that white and black consumers can identify with the actors and recognize themselves as the target of the advertisement. Secondly, the multi-racial representations of this type of advertising hold a social role that counteracts the segregated depiction of the society. Consumers who are exposed to a multi-racial advertisement might perceive this social dimension and attribute a social responsibility to the advertisement. The purpose of this thesis is to examine the influence of the above dimensions on the effectiveness of a multi-racial advertisement. On the one hand, this study investigates the Identification Process followed by a consumer exposed to a multi-racial advertisement. On the other hand, it examines how consumers attribute a social responsibility to a specific multiracial advertisement and how this attribution, in turn, influences their responses to the advertisement and brand. Finally, the impacts of both of these dimensions on consumer behaviour are compared and the most persuasive dimension is identified. This thesis draws on Attribution Theory and Identification Theory in arguing that there are strong economic imperatives for adopting a multi-racial advertising approach. The thesis develops a conceptual framework and tests empirically hypotheses regarding the key constructs and moderating variables. The empirical results point out that both dimensions symbiotically influence the effectiveness of a multi-racial advertisement. Specifically, the results highlight that the social responsibility attributed by the viewers to the advertisement influences their behaviour more than the Identification Process.
33
Bianchi, Michelle, and Malin Fredriksson. "Opportunities and barriers to CSR : A qualitative case study of the most important aspects of CSR in medium-sized fashion companies in the moderate price range." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10720.
Full textAbstract:
This thesis covers a qualitative case study of corporate social responsibility work in medium-sized fashion companies in the moderate price range. The aim of the study was to research the barriers and opportunities to corporate social responsibility in medium-sized fashion companies within the moderate price range in order to understand which aspects that are most important for these companies to focus on. Corporate social responsibility, shortened CSR, means taking environmental, social and financial responsibility for all actions of the company. The industry of the company as well as different company characteristics creates different contexts in which a company may work with CSR. The fashion value chain is a context for fashion companies. In order for a fashion company to be sustainable, the entire value chain should be considered, but it is within the upstream part of the fashion value chain that the most damaging processes occur and it is therefor the upstream part of the value chain that was focused on in this study. The size and price range of a company are characteristics that affects how a company may create successful CSR practices. The study also focused on the consumer perspective and the added value that CSR may bring. The study identified several perceived barriers and opportunities to CSR in medium-sized fashion companies within the moderate price range that may be important to consider in order creating successful CSR practices. Costs, quality assurance, communication and coordination where identified as important barriers. The study also identified that the added value of CSR to the brand and the increased consumer willingness to pay as important opportunities. The study found that cost-consciousness, quality assurance, communication and coordination and the added value perspective may be the most important aspects for medium-sized fashion companies in the moderate price range to focus on in the CSR work. By being aware of these barriers and opportunities, companies may create better CSR strategies, which focus on achieving the opportunities while avoiding the barriers.
34
Corbishley, Karen Margaret. "Consumer behaviour towards cause related marketing in the greater eThekweni region." Thesis, 2007. http://hdl.handle.net/10321/358.
Full textAbstract:
Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007. xv, 205 leavesCause related marketing (CRM) is becoming a popular marketing strategy used by brand managers, retailers and service companies. It can be described as a marketing strategy that links charities or ‘causes’ with the sales of a product, brand or service. The charity is mentioned in promotional campaigns and a certain percentage is donated to the cause in accordance with unit sales or turnover. A study was conducted in the eThekweni region of Kwazulu Natal, South Africa to gather information on this issue. The study was a quantitative survey and data was collected by means of an interview process. The overall objective of this study was to gain an understanding of consumer behaviour towards companies using CRM in the greater eThekweni region. This objective was made up of three sub-objectives. The first subobjective was to identify whether eThwekeni consumers would switch brands to a company involved with CRM, if price and quality were equal. This was followed by subobjective two, which was to establish whether particular socio-demographic characteristics of consumers would be related to their evaluation of a CRM offer. Finally, sub-objective three was to establish whether those same socio-demographic characteristics would be related to the selection of specific causes.
35
Chufama, Maxwell. "Antecedents and consequences of corporate social responsibility awareness: consumers in the mobile telecommunications sector in Harare, Zimbabwe." Thesis, 2019. http://hdl.handle.net/10500/26656.
Full textAbstract:
The study was conducted in Harare as regards Zimbabwe’s mobile telecommunications sector, examining the influence of a selected factors on consumers’ awareness of corporate social responsibility (CSR) and the effects that CSR awareness has on consumers. The practice of CSR influences a number of business aspects including firm financials, corporate image, corporate reputation and market share. This study has been ignited by the fact that little evidence exist in studies covering the precursors and effects of CSR awareness from the consumers’ perspective. More so, that Zimbabwe’s mobile telecommunications sector is currently the fastest growing sector accompanied with numerous CSR activities.
The present study therefore sought to answer the questions which includes; (i) does ethical consumerism, consumer rights awareness, socio-environmental awareness and consumer generosity culture influence consumer awareness of CSR in the mobile telecommunications sector? (ii) what is the effect of age, gender and level of education on consumer awareness of CSR in the mobile telecommunications sector? (iii) what is the influence of consumer awareness of CSR on corporate image, consumer attitude, purchase intention and actual purchase behaviour in the mobile telecommunications sector? (iv) what is the effect of corporate image on consumer attitude in the mobile telecommunications sector? (v) what is the effect of consumer attitude on purchase intention in the mobile telecommunications sector? (vi) what is the effect of purchase intention on actual purchase behaviour in the mobile telecommunications sector?
A mixed research study was carried out using a self-administered questionnaire on 1,100 mobile telecommunications sector consumers in Harare, Zimbabwe. Quantitative data was analysed using SPSS with AMOS while qualitative data was analysed using NVIVO. The study results indicate that ethical consumerism, consumer rights awareness, socio-environmental awareness and consumer generosity positively influence consumer CSR awareness while age, gender and level of education do not influence consumer CSR awareness. CSR awareness proves to have a direct influence on corporate image, consumer attitude, purchase intention and not on actual purchase behaviour.
The study findings show a direct positive relationship among corporate image, consumer attitude, purchase intention and actual purchase behaviour. The study recognized that respondents are aware of CSR in the form of firm donations, assistance towards social causes, improving the environment, building or renovating facilities, good services, affordable prices and promotional programs. Study results points out that respondents are aware of CSR through platforms such as advertising, sending text messages, firms’ ethical or professional conduct, campaigns and exhibitions.Business Management
D. B. L.(Business Leadership)
36
Seiça, Francisco Dupont Pires de Sousa. "The influence of corporate social responsibility (CSR) activities on consumers’ purchasing behavior: A business case study: Portuguese banking sector." Master's thesis, 2020. http://hdl.handle.net/10071/21817.
Full textAbstract:
This study case aims to investigate the influence of CSR policies executed by banks in
consumers’ decision-making process, by analysing their awareness and perception towards this
same politics.
A deep research was made in order to properly frame this work, so as to give the most
possible accurate solution. The literature review is based on three main aspects: CSR concept
and influence in the society, the process of buying and brand attachment from the consumers
and companies’ point of view, and the Portuguese banking sector. By funnel on these three
aspects and combining them, it is possible to perceive the paradigm where this work settles
itself. The literature review ended with the gap finding, presenting three similar studies, which
focused on important and relevant aspects, but did not answer the problem this work aims to
solve.
As this study intents to understand the consumers’ point of view, it was only logical that
the methodology included a direct contact with people. Therefore, a survey was conducted,
using a quantitative SPSS analysis to reach, concrete, precise results.
In the end those results were interpreted, and by putting them together, it was possible to
reach out for a conclusion with not only the solution of the initial problem, but also, with
indicators for the future, in what CSR in Portuguese banking is concerned.Este estudo de caso tem como objetivo investigar a influência das políticas de RSE executadas pelos bancos no processo de tomada de decisão dos consumidores, analisando a sua percepção em relação a essas mesmas políticas. Foi feita uma pesquisa detalhada a fim de enquadrar adequadamente este trabalho, de modo a dar a solução mais precisa possível. A revisão da literatura assenta em três vertentes principais: o conceito de RSE e a sua influência na sociedade, o processo de compra e ligação à marca na perspetiva dos consumidores e das empresas e o setor bancário português. Ao aprofundar sobre estes três aspectos e na combinação dos mesmos, é possível perceber o paradigma onde este trabalho se insere. A revisão da literatura encerrou com a descoberta de lacunas, apresentando três estudos semelhantes, que focam aspectos importantes e relevantes, mas não responderam ao problema que este trabalho pretende solucionar. Como este estudo pretende entender o ponto de vista dos consumidores, era lógico que na recolha de dados, estivesse incluído um método de contato direto com as pessoas. Para tal, foi realizado um questionário, e realizada a respetiva análise quantitativa em SPSS, de forma a obter resultados concretos e precisos. No final, esses resultados foram interpretados e unidos, sendo possível chegar a uma conclusão, não só com a resolução do problema inicial, mas também, com indicadores para o futuro, no que diz respeito à RSE na banca portuguesa.
37
Calderón, Inês Marruz Moura. "The impact of firm-nonprofit partnerships on consumers' pro-social behavior." Master's thesis, 2019. http://hdl.handle.net/10071/19433.
Full textAbstract:
Corporate Social Responsibility (CSR) has developed into one of the main priorities of businesses all over the world, "in an attempt to reap its benefits and meet the expectations of society" (Skarmeas & Leonidou, 2013: 1837). The present thesis focused on a particular type of CSR practices - the firm-nonprofit partnership - and aimed to understand if such partnerships have an impact on consumers’ attitudes, intentions and pro-social behaviors toward both the focus cause, and other related and unrelated causes. This is a relatively under-examined issue, given that the focus has traditionally been on consumers' attitudes towards the "company" in such partnerships; however, a more complete understanding of the impact of firm-nonprofit partnerships requires that both sides be examined. Additionally, we were interested to measure consumers' awareness of such partnerships, and in trying to tap into actual behaviors in addition to stated intentions.
A quantitative approach was used, through both an online questionnaire and an experimental study (included within the same instrument). The results reflected high levels of importance attributed to CSR and firm-nonprofit partnerships, but low awareness of such relationships in practice. Notwithstanding, exposure to such a partnership was found to significantly affect willingness to contribute to the cause as well as to other causes. These did not, however, translate into behaviors, consistent with the idea of an intention-behavior gap. Overall, the study paints a picture of great complexity in what pertains to consumers’ relationships with CSR and firm-nonprofit partnerships, and suggests important avenues for further research.A Responsabilidade Social Empresarial (RSE) tornou-se uma das principais prioridades das empresas em todo o mundo, "na tentativa de recolher os seus benefícios e atender às expectativas da sociedade" (Skarmeas & Leonidou, 2013: 1837). A presente tese focou-se num tipo particular de práticas de RSE - as parcerias entre empresas e organizações sem fins lucrativos - e visou perceber se estas parcerias têm um impacto nas atitudes, intenções e comportamentos pró-sociais dos consumidores em relação à causa em questão, e a outras causas, tanto relacionadas como não relacionadas com esta. Esta é uma questão relativamente sub-examinada, dado que tradicionalmente o foco foi dado às atitudes dos consumidores em relação à "empresa" em tais parcerias; contudo, uma compreensão mais completa do impacto das parcerias entre empresas e organizações sem fins lucrativos, exige que ambos os lados sejam examinados. Adicionalmente, estávamos interessados em medir a conscientização dos consumidores sobre estas parcerias, e em tentar explorar comportamentos reais, além das intenções declaradas. Foi usada uma abordagem quantitativa, através de um questionário online e de um estudo experimental (incluído no mesmo instrumento). Os resultados refletiram altos níveis de importância atribuídos à RSE e às parcerias entre empresas e organizações sem fins lucrativos, mas pouca consciência destas relações na prática. Contudo, verificou-se que a exposição a este tipo de parcerias afeta significativamente a vontade de contribuir para a causa, assim como para outras causas. No entanto, estas intenções não se traduziram em comportamentos, o que é consistente com a ideia de que existe uma lacuna entre intenção e comportamento. No geral, este estudo mostra uma imagem de grande complexidade no que diz respeito ao relacionamento dos consumidores com a RSE e as parcerias entre empresas e organizações sem fins lucrativos, e sugere caminhos importantes para novas pesquisas.
38
Chiu-YuPan and 潘秋羽. "A Business-Intelligence Approach to the Analysis of Corporate Social Responsibility and Consumer Behavior – The Case Study of Company A." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/skaa69.
Full textAbstract:
碩士國立成功大學
高階管理碩士在職專班(EMBA)
103
The link between competitive advantage and corporate social responsibility (CSR) is still inconclusive in former studies. The contribution of CSR to a company should be measurable in order to be evaluated correctly. However, the performance of CSR is hard to quantify. This study aims to measure how a charity event influence consumer behavior and assess the cause-effect relationship by business intelligence (BI) approach. The results are enlisted as follows: (1) Purchase amount and frequency of customers who are involved in the charity event are both higher. (2) There are significant differences in both purchase amount and frequency among customers of different genders, ages, regions, duration of membership. (3) Customers with higher purchase amount and frequency in last year hold a more positive attitude toward the charity activity. (4) The higher frequency of charity activity notification, the greater influence on consumer behavior. (5) Customers who have stronger willingness to go to a company will make efforts to CSR when the estimated purchase amount in a single transaction is higher. (6) BI System can improve decision-making efficiency.
39
Szöcs, Ilona. "The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad." Thesis, 2013. http://epub.wu.ac.at/3906/1/02.06._FINAL_Dissertation_Ilona.pdf.
Full textAbstract:
Although studies in scholarly journals suggest that corporate philanthropic activities may enhance corporate reputation, little systematic research on this effect exists. In fact, our knowledge of consumer responses to corporate philanthropic initiatives is limited. While corporate success relies on the support of customers, business benefits from corporate generosity - such as improved corporate reputation - are lacking. This dissertation investigates consumer perceptions of corporate philanthropy. Specifically, it explores the congruence among consumer perceptions of different philanthropic cause types, their geographical deployment, and the company-cause fit. Moreover, it aims to provide an understanding of the link between corporate philanthropy and corporate reputation by highlighting the role of ethnocentrism in shaping this relationship. The empirical research draws on balance theory, the sociological concept of ethnocentrism, and cultural dimensions to provide a framework and model for the relationship between consumer Attitudes toward Corporate Philanthropy and Customer-based Corporate Reputation. I employ three methodological approaches (interpretive, experimental, and survey-based) to investigate three sets of research questions. Firstly, an exploratory design is employed to uncover consumer and corporate perceptions of corporate philanthropy. Secondly, an experimental design is used to shed light on consumer evaluations of different corporate philanthropic causes and their dimensions by testing three propositions. Finally, a survey design is applied to test six hypotheses, and consequently to provide an understanding of the link between corporate philanthropy and corporate reputation in two distinct cultural contexts. The latter consists of two large-scale surveys in which two leading telecommunication companies, one in Austria and one in Egypt, are examined. Data is analyzed by applying qualitative computing, nonparametric tests, regression analyses, and structural equation modeling.
Three consumer views emerge from the interviews: egoistic, altruistic, and pragmatic. The corporate view, in contrast, is largely of strategic nature (i.e. gaining sustainable competitive advantage by means of responsible management). Some weak ethnocentric tendencies appear in terms of consumer preferences for domestic philanthropic support as opposed to distant support. Furthermore, findings point toward congruence in the perceived importance of social causes by consumers, with health-related causes favored most and art-related causes least. The geographical focus of corporate philanthropy (i.e. domestic versus distant) is perceived differently for the education-related cause across all seven industries examined in the experiment. For other causes, however, such as health- or environment-related causes, a significant difference is found in the oil and consulting industries, respectively. This indicates that consumers' evaluation of corporate philanthropic activities is partially dependent on the geographical focus. Additionally, results confirm the existence of weak industry-specific preferences. The support of causes with a close fit to the core business is favored by consumers unless another cause type (less industry-related) is perceived as more worthy of support. In terms of corporate reputation, corporate philanthropy has a small to medium impact on perceptions of the corporation in Egypt and Austria, respectively, varying by respondent subgroup. Consumer Ethnocentrism impacts upon Attitude toward Corporate Philanthropy negatively in Egypt, while in Austria, the absence of Consumer Ethnocentrism moderates the relationship between Attitude toward Corporate Philanthropy and Customer-based Corporate Reputation positively and more strongly than moderate Consumer Ethnocentrism.
The research presented in this dissertation advances the extant literature in three important ways. First, it focuses on a relatively neglected area of corporate social responsibility, namely corporate philanthropy - an unconditional contribution by a corporation to a social cause. Second, it embraces corporate reputation as a multidimensional construct (as opposed to a unidimensional construct) and thus contributes to the relatively few studies within reputation measurement that exclusively address the consumer stakeholder group (e.g. Walsh et al. 2009). Furthermore, to best of my knowledge, no scholarly research has examined the relationship between corporate philanthropy and Customer-based Corporate Reputation to date. Third, by examining real customers and real-life companies, this work aims to overcome the limitations of the laboratory settings that have traditionally been preferred in this area of research. For managers, the findings offer valuable consumer insights into corporate philanthropy and indicate strategies to improve business outcomes from philanthropic activities. Suggestions for how corporate philanthropic activities should best be communicated through various channels are provided. In this context, the role of word-of-mouth and social media in disseminating philanthropic information is discussed. (author's abstract)
40
Borrega, Alexandre Canário. "Responsabilidade social corporativa e intenção de compra: caso de estudo Delta Cafés." Master's thesis, 2021. http://hdl.handle.net/10071/22944.
Full textAbstract:
Com todas as alterações a nível económico, social e ambiental a nível global os consumidores cada vez mais se preocupam com questões sobre responsabilidade social corporativa, e a sua intenção de compra vai-se alterando tendo em conta determinados contextos. Mais recentemente a pandemia Covid-19 veio demonstrar isso mesmo, uma vez que os hábitos de consumo dos consumidores sofreram alterações.
Com tudo isto, partindo do pressuposto que a perceção de RSC influencia a intenção de compra dos consumidores, é importante as empresas investirem em práticas e políticas de RSC e na sua comunicação, conseguindo assim ser recompensadas no mercado.
Desta maneira, a presente dissertação debruçou-se num estudo de caso único, na empresa Delta Cafés. Os principais objetivos do estudo são, do lado dos consumidores perceber qual a influencia da perceção de RSC, do perfil ambiental e do perfil social dos consumidores na sua intenção de compra, e do lado da empresa, identificar quais as estratégias e visões de RSC da Delta Cafés.
Na ótica dos consumidores foi aplicado um inquérito ao qual responderam 256 consumidores da Delta Cafés que perfazem a amostra, e na ótica da empresa foi elaborada uma entrevista ao CEO da Delta Cafés, complementando e enriquecendo o estudo.
Por último, os resultados obtidos apontam que a intenção de compra dos consumidores é influenciada positivamente pela perceção de responsabilidade social corporativa, o que sugere que a Delta Cafés tem uma comunicação adequada das suas iniciativas de RSC.With all the global economic, social, and environmental changes, consumers are increasingly concerned with corporate social responsibility issues, and their purchasing intentions are changing in certain contexts. More recently the Covid-19 pandemic has demonstrated this, as consumers' consumption habits have changed. With all this, assuming that the perception of CSR influences consumers' purchase intention, it is important for companies to invest in CSR practices and policies and in their communication, thus achieving to be rewarded in the market. Thus, this dissertation is focused on a single case study, in the company Delta Cafés. The main objectives of the study are, on the consumers' side, to understand the influence of the perception of CSR, the environmental profile and the social profile of consumers in their purchase intention, and on the company's side, to identify the CSR strategies and visions of Delta Cafés. From the perspective of consumers, a survey was applied to which 256 consumers of Delta Cafés who make up the sample responded, and from the perspective of the company an interview was conducted with the CEO of Delta Cafés, complementing and enriching the study. Finally, the results obtained indicate that consumers' purchase intention is positively influenced by the perception of the company’s corporate social responsibility, suggesting that Delta Cafés has adequate communication of its CSR initiatives.
41
Monteiro, Sara Patrícia Pinto. "Consumers and palm oil: how much do they know and does it matter how much they know?" Master's thesis, 2019. http://hdl.handle.net/10071/19630.
Full textAbstract:
Corporate social responsibility is a concept present in companies that aim to raise their morals of social progress, respect fundamental rights, protect the environment, and take into consideration the interests of their consumers. The involvement of companies with social responsibility is likely to capture the attention of consumers who are concerned with the aspects mentioned above.
The purpose of this research is to evaluate whether corporate social responsibility impacts consumer attitudes and behaviours, regarding the sharing of information by companies about the presence of palm oil in their products and the consequences that that the production of this same oil brings to the environment. For this purpose, a study was developed with the objective of perceiving whether consumers are aware of the environmental consequences of palm oil, seek information about this ingredient and if, when presented with the consequences that palm oil production has on the environment, their attitudes and behaviours in relation to their buying and information seeking habits would change.
The results show that the the simple fact of providing information about the negative environmental impact of palm oil's production can affect consumers' purchase intentions.
This investigation suggests that companies concerned with social responsibility can have an important role to play by facilitating consumer awareness regarding the negative consequences of the production of palm oil.A responsabilidade social das empresas é um conceito presente em empresas que pretendem aumentar os seus padrões de desenvolvimento social, respeitar os direitos fundamentais, proteger o ambiente e que estão interessadas em conhecer as preferências dos seus consumidores. O envolvimento das empresas com a responsabilidade social vai captar consumidores que que se preocupam com os aspetos referidos acima. O objetivo desta investigação é avaliar se a responsabilidade social das empresas tem impacto nas atitudes e comportamentos do consumidor, em específico no que diz respeito à partilha de informação por parte das empresas relativamente à presença de óleo de palma nos seus produtos e às consequências que essas produções têm para o ambiente. Para tal, foi desenvolvido um estudo cujo objetivo foi percecionar se os consumidores têm o hábito de procurar informação sobre o óleo de palma e se, depois de lhes serem apresentadas com as consequências que a produção de óleo de palma tem para o ambiente, mudariam as suas atitudes e comportamentos relativamente aos seus hábitos de procura de informação e de compra. Os resultados mostraram que o simples facto de apresentar informação aos consumidores sobre o impacto ambiental da produção de óleo de palma pode afetar os seus hábitos de compra. Assim, verifica-se que há um papel importante a desempenhar por parte das empresas que são socialmente que procuram ser, que passa por educar os consumidores no que diz respeito às consequências ambientais na origem da produção de óleo de palma.
42
Nunes, Catarina Sofia Vinhas. "Green consumerism: A influência da RSE no consumo de cosmética orgânica." Master's thesis, 2019. http://hdl.handle.net/10071/19364.
Full textAbstract:
Hoje em dia as empresas estão, cada vez mais, a dar uma maior atenção aos programas de responsabilidade social empresarial e à reação dos consumidores a estes. Tem-se verificado um aumento das preocupações ambientais na população e um aumento da procura e preferência por produtos que contribuem para a segurança ambiental, bem como se tem verificado uma expansão do mercado de produtos verdes, como na cosmética. Por conseguinte, o objetivo principal da presente dissertação centra-se na análise da influência da responsabilidade social empresarial na intenção de compra de cosmética orgânica em comparação à influência da atitude em relação à compra de cosmética orgânica (influenciada pelos valores do consumidor, isto é, pela consciência com a saúde, ambiente e aparência), do controlo comportamental percebido, da norma subjetiva e das experiências passadas com produtos orgânicos. Foi também observado se, para cada constructo, as avaliações dos diferentes itens dos inquiridos que consomem cosmética tradicional diferem das avaliações dos diferentes itens dos inquiridos que consomem cosmética orgânica.
De forma a concretizar a investigação foi aplicado um inquérito, em que se inquiriram 341 pessoas que consomem cosmética, tanto tradicional como orgânica. Posteriormente, os resultados foram analisados em três amostras distintas: (1) amostra total; (2) amostra cosmética orgânica e; (3) amostra cosmética tradicional.
Os resultados revelaram que a RSE tem pouco ou nenhum impacto sobre a intenção de compra de cosmética orgânica comparativamente a outros constructos.Nowadays, companies are increasingly paying more attention to corporate social responsibility programs and how consumers react to them. There has been an increase in environmental awareness in society and an increase in demand and preferences for products which contribute to environmental safety, as well as an expansion in the green products and cosmetics market. Therefore, the main purpose of this dissertation focuses on the analysis of the influence of corporate social responsibility on the intention to purchase organic cosmetics in comparison with the influence of attitude towards the purchase of organic cosmetics (influenced by consumer values, such as health awareness, the environment and appearance), perceived behavioral control, subjective norm and past experiences with organic products. It was also observed whether, for each construct, the ratings of the different items of respondents consuming traditional cosmetics differ from the ratings of the different items of respondents consuming organic cosmetics. In order to conduct this research, a survey was distributed to 341 people who consume both traditional and organic cosmetics. Subsequently, the results were analyzed in three distinct samples: (1) total sample; (2) organic cosmetic sample and; (3) traditional cosmetic sample. The results revealed that CSR has little or no impact on the purchase intention of organic cosmetics compared to other constructs.
43
Chambel, Ana Mafalda Aleixo Carias. "It takes two to tango: Co-creation for sustainable development in the food retailing sector." Master's thesis, 2019. http://hdl.handle.net/10071/19419.
Full textAbstract:
Sustainable development (SD) issues are one of the top concerns of contemporary
societies and whose problems are a responsibility shared by all countries, individuals,
governments and businesses. The environmental impacts derived from current
production and consumption habits are not sustainable for the planet and more than a
quarter of these can be blamed on the food industry. If firm measures are not put into
practice quickly, the future of upcoming generations will be compromised. The
normalization of integrating Corporate Social Responsibility (CSR) as an embedded
part of businesses’ strategy has undoubtedly help to raise awareness on the importance
of SD, but companies cannot succeed alone. Consumers are also a key part on the
process of achieving SD and without them, it will not be possible to accomplish the
Sustainable Development Goals proposed by the United Nations. The concept of
Consumer Social Responsibility (CnSR) is thus introduced not only as a way of holding
consumers responsible in the battle for SD too, but also to understand the drivers of
consumers when it comes to sustainable food purchasing. Finally, Co-creation is
suggested as a solution to connect retailers and consumers so that, together, they can
pursuit SD. As to access the research question, a qualitative study was performed with
interviews including both consumers and retailers and it was concluded that there is still
a lot of work that must be done by both parts.As questões relacionadas com o Desenvolvimento Sustentável (DS) são uma das maiores preocupações da sociedade contemporânea e cujos problemas são uma responsabilidade partilhada por todos os países, indivíduos, governos e empresas. Os impactos ambientais derivados dos atuais hábitos de produção e consumo não são sustentáveis para o planeta e mais de um quarto destes é causado pela indústria alimentar. Caso não sejam adotadas medidas firmes rapidamente, o futuro das gerações vindouras será comprometido. A normalização da integração da Responsabilidade Social Corporativa (RSC) como parte integrada da estratégia das empresas sem dúvida que ajudou na consciencialização para a importância do DS, mas as empresas não podem ser bem-sucedidas sozinhas. Os consumidores são um elemento chave no processo de atingir o DS e sem eles, não será possível cumprir os Objetivos do Desenvolvimento Sustentável propostos pelas Nações Unidas. O conceito de Responsabilidade Social do Consumidor é deste modo introduzido não só com uma forma de responsabilizá-los na luta pelo DS, mas também para entender as motivações dos consumidores no que toca à compra sustentável de comida. Por fim, a Co-criação é sugerida como uma solução para conectar os retalhistas e consumidores para que, juntos, possam na procura pelo DS. Para confirmar as perguntas de investigação, foi adotado um estudo qualitativo onde se realizaram entrevistas aos consumidores e retalhistas e onde se concluiu que ainda há muito trabalho para ser feito de ambas as partes.
44
Kim, Kihan. "Managing corporate brand image through sports sponsorship: impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility." Thesis, 2006. http://hdl.handle.net/2152/2912.
Full text
45
Neumann, Hannah Laura. "Does it make a difference? Examining consumers´ attitude towards sustainability efforts within the fast fashion industry through trust and perceived consumer effectiveness." Master's thesis, 2017. http://hdl.handle.net/10362/27983.
Full textAbstract:
In the context of environmental sustainability in the fashion industry, developing
positive consumer perceptions and attitudes about efforts of companies to take responsibility,
as well as trust is vital in terms purchase intention. Furthermore, perceived consumer
effectiveness, a feeling of empowerment in consumers to contribute to solving environmental
problems, is found to be a strong predictor of environmentally conscious consumer behavior.
It remains yet unanswered, if these concepts apply to the setting of two well-known fashion
brands, ZARA and H&M, and their sustainable clothing lines, and if favorable perceptions
about these brands could enhance perceived consumer effectiveness. To answer these
questions, we developed a framework that depicts the relationships between perceptions of
social responsibility, consumer attitude, trust, purchase intention, and perceived consumer
effectiveness. An online survey was conducted with an internationally diverse sample of 216
consumers, and the data was analyzed using partial least squares structural equation modeling.
The results indicated that perceptions of social responsibility directly affect consumers’
attitudes towards ZARA and H&M, as well as trust and perceived consumer effectiveness. Trust
was found to be a direct predictor of purchase intention. Consumer attitude and perceived
consumer effectiveness, however, did not predict purchase intention. Results are discussed, and
theoretical and practical implications are presented.
46
Filipe, Sandra Sarabando. "Consumers' perception of corporal social responsability as key to sucessful relationships with grocery retailers." Doctoral thesis, 2015. http://hdl.handle.net/10071/12454.
Full textAbstract:
JEL Classification System: M14 Social responsibility, M31 MarketingNowadays, it is fundamental to build long-term relationships with stakeholders and to win customers’ loyalty is viewed as a priority by many organizations. However, it is not enough to implement a loyalty program; it is necessary something more consistent to create, maintain and sustain a solid base of loyal customers. The main purpose of the current thesis was: (i) to characterize and analyse the socially responsible consumer behavior in the Portuguese context; (ii) and to examine the possible effects of socially responsible consumer behavior, store format, loyalty programs and consumers’ Perception of Corporate Social Responsibility on the relationship between grocery retailers and consumers. In order to address the purpose of this thesis, in an exploratory phase, data were collected and qualitatively analyzed from a focus group and interviews with managers and heads of marketing departments of grocery store. In a second phase, two online surveys, with 988 and 618 valid responses obtained among Portuguese customers were analysed by means of quantitative statistical techniques, namely Structural Equation Modelling. Results provided clear evidence that socially responsible behaviors are well established among consumers and the strongest effects from psychological factors on these behaviors were obtained for perceived consumer effectiveness, perception of altruist motivations for CSR held by companies and collectivism. Moreover, results suggested that the socially responsible consumer is more likely to be females, elder, with a professional occupation, and with at least one child in the household. In addition, results showed that consumers’ perceptions of Corporate Social Responsibility is determinant for successful relationships between grocery retailers and their customers mainly through more positive satisfaction, trust and loyalty. Results also suggested that supermarkets lead to higher levels of customers’ trust and loyalty (indirectly) and that loyalty programs’ membership do not show higher levels of customers' loyalty.
Atualmente, é fundamental construir relacionamentos de longo prazo com as partes interessadas e a conquista da fidelização dos clientes é entendida como uma prioridade por muitas organizações. No entanto, para o efeito não é suficiente a implementação de um cartão de fidelização, é necessário algo mais consistente para criar, manter e sustentar uma base sólida de clientes fiéis. Esta tese teve como propósito: (i) caracterizar e analisar o comportamento do consumidor socialmente responsável no contexto Português; (ii) e examinar os possíveis efeitos do comportamento socialmente responsável do consumidor, do formato de loja, dos programas de fidelização e da perceção dos clientes sobre a Responsabilidade Social Empresarial no relacionamento entre os retalhistas de base alimentar e os seus clientes. No sentido de abordar o propósito da presente tese, numa fase exploratória, os dados foram recolhidos e analisados qualitativamente a partir de um focus grupo e de entrevistas com Diretores de Marketing e Diretores de lojas de retalho de base alimentar. Numa segunda fase, dois inquéritos por questionário on-line, com 988 e 618 respostas válidas obtidas de clientes portugueses, foram analisados utilizando técnicas estatísticas, nomeadamente a Modelação de Equações Estruturais. Os resultados evidenciaram que os comportamentos socialmente responsáveis estão bem estabelecidos entre os consumidores e a magnitude mais forte das características psicológicas que tiveram impacto sobre esses comportamentos foi obtida a partir da eficácia percebido do consumidor, da perceção de motivos altruístas das empresas e do coletivismo. Além disso, os resultados sugeriram que o segmento de consumidores socialmente responsável teria uma maior probabilidade de ser constituído por pessoas do sexo feminino, mais velhas, com ocupação profissional e com pelo menos um filho no agregado familiar. Paralelamente, os principais resultados mostraram que a perceção dos clientes sobre a Responsabilidade Social das Empresas dos clientes é determinante para os relacionamentos bem-sucedidos entre os retalhistas de base alimentar e os seus clientes, principalmente por meio de maiores níveis de satisfação, confiança e fidelização. Os resultados sugeriram também que os supermercados conduzem a níveis mais elevados de confiança e fidelização (indiretamente) e que os membros de programas de fidelização não apresentaram maiores níveis de fidelização.