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Allen, Alexis M., Todd Green, Michael K. Brady, and John Peloza. "Can corporate social responsibility deter consumer dysfunctional behavior?" Journal of Consumer Marketing 37, no. 7 (July 22, 2020): 729–38. http://dx.doi.org/10.1108/jcm-11-2019-3503.
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Purpose The purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting or negative word-of-mouth (WOM) in response to firm failures. The authors predict that congruency of the CSR activities and the basis for the firm failure (e.g. environmental protection, environmental harm) provides protection for firms while incongruency (e.g. environmental protection, social harm) does not. The authors base this prediction on the process of retroactive attribution and sense-making. Design/methodology/approach Across two studies the research finds support that a reputation for CSR can deter consumer dysfunctional behavior. Study 1 uses an experimental design with a Mturk sample, and a behavioral outcome using an overpayment situation, to examine when consumers will act honestly and recognize overpayment. Study 2 uses secondary data, across three novel data sources (Google trends data, an existing data set of consumer perceptions of CSR and Factiva to uncover press coverage of negative firm events). Study 2 examines how CSR reputation impacts consumers’ participation in negative WOM in response to firm failures. Findings Study 1 finds support for CSR congruency as a protection mechanism against dysfunctional behavior in response to negative events. The authors find that dysfunctional behaviors in conditions of congruency, while incongruent and a control condition do not provide such protections. Study 2 supports these findings using Google trends data in the form of online negative WOM. The authors find that when firms are known for their social performance, negative events in the social domain result in significantly lower levels of negative WOM. Originality/value The current paper makes the novel prediction that consumers will use a current negative event (corporate social irresponsibility) to re-evaluate previous CSR. Thus, in contrast with prior research, the authors argue that a negative event is not affected by previous CSR but that previous CSR is affected by a negative event. Furthermore, the authors posit that the congruency between the transgression and previous CSR moderates consumer perceptions, such that incongruent CSR and transgression contexts lead to increased DCBs through consumers’ retroactive sense-making process.
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Thomas, Bibianah, and Nor Suziwana Tahir. "The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students." Journal of International Business, Economics and Entrepreneurship 4, no. 2 (December 31, 2019): 8. http://dx.doi.org/10.24191/jibe.v4i2.14310.
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Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behavior. This paper examines the relationship between CSR practices and consumer buying behavior. Quantitative approach was employed and 241questionnaires were collected and valid to be used. It was found that positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behavior. However, based on the students in Selangor perspective, the main element of CSR practices that influence the consumer buying behavior is economic. Therefore, business corporations need to strive to maximize their shareholder’s wealth as the consumers expect the corporations to fulfill the shareholder’s interest as they are among those who contribute in providing funds for the businesses survival and growth. Additionally, consumers also expect the business corporations should offer reasonable price and provide a good quality of products and services to them.
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Gonzalez-Arcos, Claudia, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg. "“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions." Journal of Marketing 85, no. 3 (April 14, 2021): 44–61. http://dx.doi.org/10.1177/0022242921992052.
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Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in individual consumers. However, prevalent behavioral approaches to sustainability interventions often have the unintended consequence of generating consumer resistance, undermining their effectiveness. With a practice–theoretical perspective, the authors investigate what generates consumer resistance and how it can be reduced, using consumer responses to a nationwide ban on plastic bags in Chile in 2019. The findings show that consumer resistance to sustainability interventions emerges not primarily because consumers are unwilling to change their individual behavior—as the existing literature commonly assumes—but because the individual behaviors being targeted are embedded in dynamic social practices. When sustainability interventions aim to change individual behaviors rather than social practices, they place excessive responsibility on consumers, unsettle their practice-related emotionality, and destabilize the multiple practices that interconnect to shape consumers’ lives, ultimately leading to resistance. The authors propose a theory of consumer resistance in social practice change that explains consumer resistance to sustainability interventions and ways of reducing it. They also offer recommendations for policy makers and social marketers in designing and managing sustainability initiatives that trigger less consumer resistance and thereby foster sustainable consumer behavior.
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Malla, Sweta Srivastava, and Sharad Chandra Sharma. "Consumer attitudes and marketing strategies: A corporate social responsibility perspective." Corporate Governance and Sustainability Review 5, no. 3 (2021): 18–33. http://dx.doi.org/10.22495/cgsrv5i3p2.
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The focus of this research was to investigate consumer attitudes about CSR (corporate social responsibility) strategies used by organizations, using a non-western perspective. Today every organization intent to go global, raising every organization’s concern with acquiring legitimacy by incorporating their stakeholders’ expectations into their overall business plan. Globalization running parallel with the lack of corporate self-regulation has challenged global businesses to justify their actions in the name of CSR. Understanding consumer perceptions of various CSR initiatives will aid in aligning business behavior with stakeholder expectations, which is vital to ensure the corporation’s long-term survival. The findings of the study indicated that consumers are influenced by CSR platforms, initiatives, and specific marketing strategies. Analysis of the data collected through an online survey provided insight into how businesses may use numerous CSR factors to improve customers’ satisfaction, loyalty and assess consumers’ inclination towards delivering socially desirable answers. The study is grounded within the framework suggested by Carroll (1991) and subsequent modifications provided by Visser (2005, 2008). The outcomes of the study will assist the practitioners, particularly those belonging to emerging economies, in properly strategizing and planning for their business’s future development. A cross-cultural perspective has been provided in the study.
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Anadol, Yaprak, Mohamed A. Youssef, and Eappen Thiruvattal. "Consumer reaction towards corporate social responsibility in United Arab Emirates." Social Responsibility Journal 11, no. 1 (March 2, 2015): 19–35. http://dx.doi.org/10.1108/srj-07-2013-0081.
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Purpose – This paper aims to examine five distinct consumer reactions, including corporate social responsibility (CSR) awareness, consumers’ complaining, boycotting behavior, work preferences and consumer donation behavior. Design/methodology/approach – The analysis in this paper was based on data collected by a team of experts in the Dubai Chamber of Commerce and Industry from more than 555 United Arab Emirates (UAE) individuals, aged 18 years or older. Our study postulated that there will be no statistically significant differences in any or all of the five reactions among respondents with different age, varying degree of CSR awareness, working preference, donation and boycotting behavior, and methods of complaining about companies or their products. Findings – Gender analysis indicated that there is a statistically significant difference between male and female in terms of boycotting and complaining behaviors. Our analysis also showed that young consumers in the age group of 18-24 years react significantly different than older age group in terms of job preference. Third, the results of location analysis indicated that the UAE consumers’ contacting behavior to a company to voice an opinion about a company’s product or services are significantly different across the seven Emirates of UAE. Research limitations/implications – The findings of this study have many implications. First, there is no doubt that such findings will raise the consumers’ awareness of CSR. UAE companies will become more cognizant of their consumers’ behavior, especially when the consumers’ voice their opinion and show interest in the products or services offered by these companies. The implications of this study for the academics are that this study can be replicated in different parts of the globe to confirm or refute our findings. Practical implications – The findings of this study will enable UAE companies to design and implement strategies that aim at increasing their efficiency, competitiveness and the ability to compete in global markets. Social implications – Many of the developing economies started to realize how important CSR is. A fast growing economy such as that of UAE has given such topic an unprecedented attention. The social implication of our findings is that UAE corporations will have to rethink their strategies when it comes to their social responsibility toward society in which they exist. Our findings also enlighten consumers when it comes to their dealing with socially responsible corporations. Originality/value – This study is unique in that it is the first empirically based study to address the consumer behavior and their reaction toward socially responsible corporations.
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Gruchmann, Tim, Imke Schmidt, Sarah Lubjuhn, Stefan Seuring, and Martine Bouman. "Informing logistics social responsibility from a consumer-choice-centered perspective." International Journal of Logistics Management 30, no. 1 (February 11, 2019): 96–116. http://dx.doi.org/10.1108/ijlm-07-2018-0169.
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PurposeAlthough research has been conducted on logistics social responsibility (LSR) on the one hand, and sustainable consumption on the other hand, the interlinkages between LSR and sustainable consumption still lack conceptualization and empirical evidence. Therefore, the purpose of this paper is to study empirically the interplay between logistics services and sustainable consumer choices. Such an analysis allows an investigation of consumer-choice-centered sustainable logistics practices to promote LSR in supply chains (SCs).Design/methodology/approachBased on expert interviews and in-depth consumer interviews, the authors conducted a three-stage qualitative, exploratory study with regard to sustainable logistics practices explicitly taking a consumer-choice-centered perspective into account.FindingsAs a result, consumer-choice-centered LSR categories were identified and discussed against the consumer social responsibility (ConSR) and other disciplines’ literature. In particular, consumer communication is necessary to enhance consumers’ awareness of sustainable logistics as current consumption behavior still hardly considers logistics services. Also, context- and situation-dependent SC configurations as well as financial incentives for sustainable consumption patterns promote more sustainable logistics services choices by end consumers.Practical implicationsResolving certain frictions and rewarding positive behavior eases consumer’s decision making. By doing so, retailers need to support logistics service providers by stressing the benefits of more sustainable products and services as well as implementing more sustainable pricing schemes. Due to the consumer preferences, it is also important to achieve a context and situation dependent configurations to provide opportunities for more sustainable trade-offs.Originality/valueThe people dimension in SC management is seen as a promising field as the behavioral dynamics of consumers is rarely investigated in SC research. In this line, the study attempts to advance the theoretical underpinnings of corporate social responsibility in sustainable SCs. Therefore, this study contributes to theory by enriching the concept of LSR to include a consumer-choice-centered perspective and gives managerial as well as ethical implications on ConSR accordingly.
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Rodrigues, Paula, and Ana Pinto Borges. "Corporate social responsibility and its impact in consumer decision-making." Social Responsibility Journal 11, no. 4 (October 5, 2015): 690–701. http://dx.doi.org/10.1108/srj-02-2014-0026.
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Purpose – This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the brand clothing Salsa. This paper intends to analyse if the consumer knows about the meaning of social responsibility in the economic, social and environmental contexts. Design/methodology/approach – This paper used a survey to assess the perception of the consumer of the social responsibility practices of the Salsa brand. The questionnaires were administered to consumers in the north of Portugal. The survey questions were tested through an exploratory factor analysis. A least squares estimation was performed to test the hypotheses. Findings – The consumers revealed that they have four dimensions of perceptions of CSR: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The results suggest that the consumers consider that there are four aspects of CSR: economic, social, ecological and recycling. When it was verified that the personal concerns, regarding environment and recycling, play an important role in consumer decision, the seven stages of the consumer decision process developed by Blackwell et al. (2006) were evaluated. In this sense, it was observed that the knowledge of social responsibility practices and the dimensions of perceptions of CSR revealed by the consumers influence the purchase of the company’s products. Originality/value – This paper obtained an interesting result in the sense that the consumers distinguish the environmental aspects on ecological and recycling. It is also observed that this distinction, allied to the knowledge of social responsibility practices carried out by the company, leads to the affirmation that the final disinvestment stage of the consumer decision process plays an important role in consumer decision.
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Oe, Hiroko, and Yasuyuki Yamaoka. "Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context." Journal of Customer Behaviour 19, no. 3 (November 30, 2020): 202–25. http://dx.doi.org/10.1362/147539220x16003502334208.
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This study aims to develop a conceptual framework on consumers' perceptions of corporate social responsibility (CPCSR) and the impacts of this on three types of consumer behaviour: company evaluation, company identification, and purchase intention. A quantitative method was applied in this study. Structural equation modelling was performed on 401 samples attained from a survey conducted in Turkey to verify the proposed analytical model, with seven dimensions of CPCSR and three dimensions of consumer behaviour based on the perceptions of corporate social responsibility (CSR).<br/> The dimensions of the model are all validated with Turkish consumers' perceptions. The results indicate that CPCSR can be explained and validated by the following seven dimensions: employee, customer, environment, community, societal, supplier, and shareholder factors. It is also validated that consumer behaviour in response to CPCSR can be measured by three dimensions: company evaluation, company identification, and purchase intention. As a holistic model, the proposed framework has been approved with the Turkish consumers' dataset. However, it has been found that CPCSR does not have a big impact on consumers' behaviour; the results of this study show that CPCSR has a weaker impact on consumers' CSR behaviour.<br/> While investigation into issues of CSR in emerging markets is essential for twenty-first-century business ethics, the research theme of this study is how to support and guide consumers to be more proactive and responsive to CSR concepts. The validated and proposed model with practical dimensions can assist businesses to assess CPCSR relative to its impact on consumer behaviour.
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Ali, Imran, and Saud Mandurah. "The Role of Personal Values and Perceived Social Support in Developing Socially Responsible Consumer Behavior." Asian Social Science 12, no. 10 (September 19, 2016): 180. http://dx.doi.org/10.5539/ass.v12n10p180.
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Corporate social responsibility (CSR) is a longstanding theme in marketing research. Although plenty of research have been done to examine the influence of CSR activities on consumer behavior, less attention is paid to explore the psychological factors that shape consumer’s socially responsible behavior (SRB). The current research addresses this gap by reviewing and comparing the literature from psychology and marketing streams that moves towards a degree of convergence. It examines the psychological role of personal values and external factors like perceived social support to build pro-social behavior among consumers. The personal values include; self-transcendence and self-enhancement values and perceived social support by social network in shaping consumer’s socially responsible behavior. The study proposed and tested the theoretical model using Structural Equation Model (SEM) technique. Data is collected through self-administered survey from 450 consumers in Pakistan. The study found that higher self-transcendence values leads to higher level of socially responsible behavior among consumers. Whereas self-enhancement values has negative influence on consumers in adopting socially responsible behavior. The social networks including; parents, friends/peers, teachers’ play important role in development of socially responsible behavior among consumers as individuals tend to pay focus on the recommendations of their members in their social networks. The findings of this study provide important recommendations to the corporate policy makers to ensure sustainable organizational performance in today’s competitive business environment.
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Harrison, Dana E., O. C. Ferrell, Linda Ferrell, and Joe F. Hair, Jr. "Corporate social responsibility and business ethics: conceptualization, scale development and validation." Journal of Product & Brand Management 29, no. 4 (September 9, 2019): 431–39. http://dx.doi.org/10.1108/jpbm-11-2018-2113.
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Purpose The purpose of this paper is to theoretically develop and empirically validate separate scales that represent a consumer’s expectations of business ethics (BE) and corporate social responsibility (CSR). Design/methodology/approach A literature review and qualitative research were conducted to generate items for the scales. Initial item reduction was performed qualitatively based on a panel of experts. A follow-up quantitative assessment using an exploratory factor analysis further reduced the items. The scales were then validated using confirmatory composite analysis with partial least squares-structural equation modeling. Findings Separate scales representing consumers’ expectations of BE and CSR behaviors were developed. The scales exhibited reliability, convergent validity, discriminant validity and external validity. Practical implications The separation of these scales into two components will facilitate more precise examination of consumer perceptions of these two components of product and brand images, and how they may impact brand attitudes and brand trust. Originality/value This is the first effort to develop separate scales for consumer expectations of ethics and CSR, and assess their impact on brand outcomes.
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Garg, Aashish, Ran Singh Dhaliwal, and Sanjay Gupta. "Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India." International Journal of Social Economics 48, no. 7 (March 17, 2021): 999–1020. http://dx.doi.org/10.1108/ijse-09-2020-0611.
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PurposeFrom the last few decades, environmental issues have become a global concern. Consumption activities are given much attention in the marketing literature, whenever the question about protecting the environment arises. The responsibility of the consumer toward the environment is a major concern and the purpose of this study is to prioritize factors responsible for determining environmental responsibility among young consumers. This research will provide valuable insights to the marketers in targeting those particular areas which according to young consumers are highly ranked/prioritized for being environmentally responsible.Design/methodology/approachIn this study, data were collected from 400 young consumers from Punjab and Chandigarh. Fuzzy analytical hierarchy process (F-AHP) was applied to prioritize or rank the factors on the basis of significance for being environmentally responsible. The primary factors considered for further analysis were knowledge and awareness, attitude, green consumer value, emotional affinity toward nature, willingness to act and environment-related past behavior.FindingsResults of the study depicted knowledge and awareness as the highest-ranked and prioritized factor for young consumers to become environmentally responsible, while environment-related past behavior emerged as the least important factor for consumers' environmental responsibility.Research limitations/implicationsData were collected from the young consumers of Punjab and Chandigarh only and only a few factors of consumers' environmental responsibility were considered for further analysis which depicts the limitation of the study.Practical implicationsThe research study is highly useful for the government and the business firms to target the highly prioritized factors of environmental responsibility which will promote green consumption practices and behavior among young consumers.Originality/valuePrevious researches have explored the factors of environmental responsibility and modeled their relationships. However, the present study has employed the multi-criteria decision-making technique to provide valuable insights for marketers, academicians and practitioners about the drivers of consumers' environmental responsibility which adds value to the existing knowledge base.
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Kannaiah, Desti, and A. Jayakumar. "Impact of Corporate Social Responsibility (CSR) Practices on Consumer Behavior (with Reference to FMCGs in Tamil Nadu)." International Journal of Business and Management 13, no. 3 (February 25, 2018): 28. http://dx.doi.org/10.5539/ijbm.v13n3p28.
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Business enterprises are traditionally known as engines for driving the economic performance of an entity, its success being measured in terms of high returns on equity and its contribution to the development of the society. The business enterprises get everything from the society for its survival and it is the obligation of the enterprise to return positive attitudes towards the society. If it fails to meet the expectations of the society, the society will punish the firm through their purchase behavior. Hence, the success of any business enterprise depends mainly on the ethical behavior of the enterprise towards the society. The Indian Government has made mandatory the CSR provisions and almost all the companies are actively engage in CSR activities. Fast Moving Consumer Goods (FMGCs) are the fastest growing industry in India and numbers of FMCGs companies are doing different CSR practices. Hence, it is essential to study about the impact of Corporate Social Responsibility practices on consumer behavior with reference to FMCGs in Tamil Nadu. For this, 600 responses were collected from selected corporations in TamilNadu by a structured questionnaire. Convenience sampling technique has been adopted to collect the primary data. The study concluded that there has been a positive impact among the consumers as the consumers in Tamil Nadu considered CSR in their purchase evaluation criteria, and they give much importance to CSR related products etc.
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Larbi, Martin. "Environmental stewardship and corporate social responsibility: Implication for consumers’ resistance to negative information. The case of apple in China." Risk Governance and Control: Financial Markets and Institutions 4, no. 4 (2014): 39–47. http://dx.doi.org/10.22495/rgcv4i4art5.
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There are several studies that have investigated the effect of corporate social responsibility (CSR) on consumer behavior. However, these studies demonstrate conflicting results on how CSR influences consumer purchasing behavior and retention; for example, in event of negative information about a firm. Therefore, the effectiveness of CSR in advancing the core business of firms remains unresolved. This research uses a qualitative approach to examine how CSR affords firms greater levels of goodwill with consumers. The study focuses on the case of Apple in China. Both primary and secondary data were collected through interviews, review of literature, newspaper reports, blogs, social media, and official websites of institutions and corporate entities. A deductive analytical approach was used to examine how consumers perceive CSR, and how that impacts on their attitude towards a firm when confronted with negative information. The study found low level of awareness of CSR in consumers. Moreover, the findings demonstrate that consumers tend to attach more importance to CSR when they identify with the problems associated with the actions or inactions of a firm. The study shows that firms can only enjoy the full benefits of CSR by creating public awareness of such endeavours.
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Nadanyiova, Margareta. "The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization." SHS Web of Conferences 92 (2021): 06024. http://dx.doi.org/10.1051/shsconf/20219206024.
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Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders including consumers and thus new competitive advantage. Creating positive attitude on CSR from the consumers that subsequently can influence their buying behaviour depends on many factors such as how the companies understand and perform their CSR initiatives and finally, how they communicate them to stakeholders. Purpose of the article: The main aim of the article is to determine the perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization. This includes the literature review on the issue and analysis focused on the perception of corporate social responsibility and its impact on consumer buying behaviour. Methods: General scientific methods were applied for the processing of the data as well as mathematical-statistical methods to evaluate the data collated from the results of the questionnaire survey and to statistical hypothesis testing. The secondary data for the analysis were obtained from scientific researches, statistical tables and professional publications. In order to determine the perception of corporate social responsibility and its impact on consumer buying behaviour, a questionnaire survey was conducted among Slovak consumers. Findings & Value added: Based on analysis and questionnaire survey results, measures for the efficient implementation of corporate social responsibility are proposed, and its benefits are highlighted, such as strengthening the company’s image, improving customer relationships, gaining their loyalty and competitive advantage.
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Yeo, Amy Chu-May, Sky Xiu-Mei Lee, and Steve Carter. "The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective." Social Responsibility Journal 14, no. 3 (August 6, 2018): 448–68. http://dx.doi.org/10.1108/srj-05-2016-0082.
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Purpose The purpose of this study was to examine the influence of adopted corporate social responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic responsibilities, on the intended buying behaviour of Malaysian consumers. The study also aims to investigate the perceived value of whether the consumers considered an organisation’s CSR initiatives before deciding any purchase of products or services. Design/methodology/approach An online Google form survey successfully obtained 295 usable responses through a snowballing and networking approach. Statistical analyses such as Pearson correlation, ANOVA and standard multiple regression were used to examine the correlation and the strength of relationship, as well as the prediction between the CSR attributes and their impact on consumer buying behaviour. Findings The results represented a significant positive association between all the four constructs (social, ethical, legal and philanthropic) and consumer intended buying behaviour. These constructs also significantly contributed to the prediction of consumer behaviour towards the CSR initiatives. Conversely, the demographic profile of consumers had no effect on the relationship between CSR and consumer buying behaviour. Research limitations/implications Examining basic concepts of CSR awareness and understanding might add to the flavour and rigour of this study, which future research should consider. The positivist approach of the current research could be supplemented with a more interactive qualitative in-depth study investigating why and how consumers behave. Practical implications The implication for Malaysian companies is that it is imperative for their long-term survival that a strategic view, rather than just a tactical, reactive or operational view, is taken of their CSR activities. Furthermore, it will help organisations to confidently predict positive intentions towards the sales of goods and services. Originality/value The outcome of this study has filled the CSR lacuna in the context of a developing country, as well as adding new insights into the influence and perceived value of CSR on intended consumer buying behaviour. Consumers, irrespective of their age and background, are getting wiser and cautious in purchasing products from companies which are CSR-oriented, in particular, in relation to social, legal, ethical and philanthropic perspectives.
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Khan, Irum, Neeti Kasliwal, and Mahesh Chandra Joshi. "Corporate Social Responsibility and Consumer Behaviour: A Review to Establish a Conceptual Model." International Journal of Emerging Research in Management and Technology 6, no. 9 (June 24, 2018): 142. http://dx.doi.org/10.23956/ijermt.v6i9.99.
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Over the past decades, concern about the environment has become not only a significant public issue but also a crucial topic in academic research. A sharp rise in environmentalism has emerged. Despite an increase in consumer expectations for business to do more for society than deliver on economic conditions and many firms' increasingly adopting socially-responsible stances, marketplace behaviour highlights a gap between what consumers report they expect from firms and what they are prepared to reward. This paper discusses the review of past papers to identify the gaps and to frame a conceptual model as per the consumer and firm’s expectation from CSR policies.
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Lee, Eun-Mi, and Sung-Joon Yoon. "The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention: the important role of the CSR image." Social Responsibility Journal 14, no. 4 (October 1, 2018): 753–63. http://dx.doi.org/10.1108/srj-04-2017-0074.
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Purpose The purpose of this paper is to examine whether the corporate social responsibility (CSR) image of a firm is influenced by consumer citizenship and the consumer’s involvement in CSR and the extent to which this affects purchase intention. Design/methodology/approach A total of 304 usable responses were obtained from a sample of 313 consumers who were 18 years of age or older. Findings The result of study indicates that consumer citizenship and involvement in CSR activities have significant effects on CSR image, and that consumer citizenship has a significant effect on involvement in CSR activities. CSR image also has a positive effect on product attitude but no significant influence on purchase intention. Originality/value The consumer perception of a firm’s CSR image is an important factor to consider while implementing CSR strategies; therefore, it is strategically important to understand the antecedents and consequences of creating a positive CSR image because of its effect on the responsible purchasing behavior of people who adhere to strong consumer citizenship.
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Yu, Mei, Dongmei Cao, and Juh Yan Tan. "CSR-consumption paradox: examination of UK apparel companies." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 124–37. http://dx.doi.org/10.1108/jfmm-02-2018-0021.
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Purpose Despite extensive study into various aspects of corporate social responsibility (CSR), the effect on consumer behaviour is less explored. A growing amount of research is concerned with the phenomenon that CSR has a minor effect on actual purchases although CSR practices enhance consumers’ purchase intentions. This is documented as the CSR-consumption paradox and is yet to be resolved. The purpose of this paper is to further understand this paradox. Design/methodology/approach Questionnaires were administered face-to-face to consumers in Birmingham. These questionnaires concern consumer behaviour in relation to CSR practices of 21 popular apparel companies in the UK. Findings Results suggest that consumers’ pro-social priority is significantly related to pro-social consumption and that consumers’ awareness of CSR practices is insignificantly associated with their purchase behaviour. The pro-social consumption does not differ significantly among different demographic groups. Research limitations/implications To explore the external motivational factors in consumers’ decision making will be a potential research direction in future. Practical implications The empirical results provide implications for UK apparel marketers and policy makers to engage and motivate socially responsible consumers so as to reap strategic rewards for their CSR efforts. Originality/value This paper contributes to the knowledge of socially responsible consumption and how it is affected by CSR.
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Bürklin, Nina. "Institutional enhancement of consumer responsibility in fashion." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 48–65. http://dx.doi.org/10.1108/jfmm-02-2018-0022.
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Purpose Although many companies have initiated corporate social responsibility activities, only a small fraction of consumers have reacted in the same spirit. In order to increase economic and social benefits, corporate and consumer interests need to be aligned through specialized marketing activities. In this context, the purpose of this paper is to complement traditional consumer research through a multi-stakeholder approach. It specifically analyzes institutional drivers to enhance consumer responsibility (ConRes) in the fashion industry. Design/methodology/approach An explorative study containing in-depth interviews (n=30) with three groups of experts (retailers, not-for-profit organizations (NPOs), marketing specialists) is conducted to investigate the influences of institutional agents to foster responsible consumption. Data analysis is based on qualitative content analysis. Findings Various institutional drivers of ConRes range from influences in the social environment to spill-over effects and triggering of emotions. Thus, agents use marketing tools such as inter-industry cooperations or social media to encourage ConRes in the fashion industry. Research limitations/implications Future research should compare ConRes and its potential influences within different industries and further validate the results in quantitative studies. Practical implications Companies and NPOs can foster ConRes by cooperating with like-minded organizations, displaying more transparency within their communications and providing relevant content to media partners. Social implications If institutional agents succeed in fostering ConRes, they can induce corresponding behavior leading to improved workforce welfare in the fashion industry and environmental protection. Originality/value The study is the first to empirically investigate three collaborating groups of institutional agents regarding their opportunities to enhance ConRes.
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Jung, Hye Jung, and Kyung Wha Oh. "Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea." Sustainability 11, no. 19 (September 29, 2019): 5389. http://dx.doi.org/10.3390/su11195389.
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Sustainability in business and personal life has increased over the past few years and is continuing to develop. Consumption in the clothing and textiles industry causes a significant impact on the environment and utilizes unsustainable practices, from clothing production to use and disposal. With shifts toward a more sustainable future within the government, businesses, and society, the apparel industry and consumers must prepare for a sustainable future. This study examines the determinants of sustainable apparel consumption behavior in China and South Korea. Theoretical and practical evidence from the literature on sustainable consumption is applied to develop a model for investigating the consumers’ behavioral intentions to buy, use, and recommend sustainable leather apparel products. Environmental knowledge, perceived consumer effectiveness, sustainable consumption beliefs, and self-enhancement are proposed as key determinants of behavioral intention to buy, use, and recommend eco-friendly faux leather apparel (E-FLA). The hypothesized antecedents of these concepts are part of the model, as modified by the theory of planned behavior, and the model is examined using structural equation modeling on data from a sample of 450 respondents collected in China and South Korea. An analysis of data is carried out to identify the underlying dimensions of sustainable consumption beliefs and behaviors including pro-environmentalism, social responsibility, and animal conservation. The results show that the key determinants of behavioral intentions to buy, use, and recommend E-FLA are pro-environmentalism and social responsibility, which are related to sustainable consumption belief dimensions and consumers’ self-enhancement. The positive determinants of sustainable consumption beliefs are found to be both environmental knowledge and perceived consumer effectiveness. These results suggest the need for greater environmental knowledge and perceived consumer efficiency in the effort to achieve more sustainable clothing consumption. The implications of the findings for public policy and recommendations for further studies are outlined and discussed.
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Mulaessa, Naveedullah, and Hong Wang. "The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business." International Journal of Marketing Studies 9, no. 1 (January 16, 2017): 73. http://dx.doi.org/10.5539/ijms.v9n1p73.
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Corporate social responsibility (CSR) has demonstrated the positive influence on consumer attitudes and buying behaviors. However the questions worth investigating are “how different CSR types influence consumer purchase intention?” Also, how does firm’s overall CSR lead to consumer purchase intention? The purpose of this investigation is to examine the intervening mechanism between CSR and consumer purchase intention. We expect consumer support for responsible business (CSRB) mediates the relationship between CSR and consumer purchase intention. We tested the hypotheses with data from dyad sample of 200 firms’ representatives and consumers from apparel industry in China. The result supported the hypothesized relationships between CSR, CSRB, and consumer purchase intention. Findings of this study contribute to the CSR and consumer attitude research. This study also discusses the theoretical and practical implications of the findings.
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Magee, Robert G. "Environmental worldview beliefs and CSR advertising." Social Responsibility Journal 15, no. 3 (May 7, 2019): 379–94. http://dx.doi.org/10.1108/srj-11-2017-0229.
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Purpose This paper aims to show how environment-related worldview beliefs, in addition to specific persuasion knowledge, can influence how a consumer responds to ads about corporate social responsibility (CSR) projects. Design/methodology/approach Two experiments manipulated ad copy and consumers’ persuasion knowledge to examine the effects of consumers’ environmental worldview beliefs on their judgments of a firm’s CSR reforestation project. Findings When an ad presented ambiguous information, both consumers’ persuasion knowledge and their environmental worldview influenced the attribution of the firm’s motives. When an ad presented environment-specific information, however, consumers’ worldview did not influence their attribution of motives. Attributions, in turn, predicted attitudes toward the ad and attitudes toward the brand and were associated with intentions for information-seeking and referral behavior. Research limitations/implications A consumer’s core beliefs can play an important role in understanding the application of persuasion knowledge, and the reinforcement-of-meaning principle expands the persuasion knowledge model’s explanatory power. Practical implications Marketing communications that involve social responsibility projects must take into account how core beliefs can influence the way consumers respond to projects. Social implications This research demonstrates the importance of worldview beliefs in communication that takes place in the public sphere. Originality/value The experiments’ results contribute to a more robust understanding of the persuasion knowledge model, particularly as it applies to CSR messages and introduces the reinforcement-of-meaning principle.
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Barboza, Gustavo. "Endogenous consumers’ preferences as drivers of green corporate social responsibility." Social Responsibility Journal 15, no. 4 (December 7, 2018): 424–50. http://dx.doi.org/10.1108/srj-03-2018-0071.
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Purpose This paper’s main objective is to expand the demand-driven strategic field by developing a model where endogenization of consumers’ preferences for clean(er) products becomes the driver of the firm green corporate social responsible (GCSR) profit maximization behavior. Design/methodology/approach The model proposes that in undifferentiated markets, firms using a conventional technology manage production-related negative externalities via information asymmetries. In turn, when consumer socially responsible individuals (CnSR) discover the nature of the information asymmetries, they then reveal their preferences. The building block of the model is that CnSR derive value both from intrinsic as well as extrinsic product features, and derive negative satisfaction from the production negative externalities. In turn, CnSR preferences offer a higher willingness to pay for a combined intrinsic (private good and direct utility) and extrinsic (public good and feel good–do good utility) product. Findings The model demonstrates that the firm’s GCSR behavior is a technological-driven process directly affecting the extrinsic component of the product through the development of a safe technology, and exclusively targeting CnSR type of consumers. The corollary of the model is that for the firm pursuing a GCSR behavior, the development of a competitive advantage with higher firm performance leads to profit maximization when exclusively serving the GCSR segment of the market. Thus, GCSR is the result of unusual innovation efforts. Originality/value This paper presents a model that expands the field of strategic management through the demand-driven incorporation and respective modeling. To the best of the author’s knowledge, this is the first model to explicitly develop this relationship in this format.
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Shabib, Fatema, and Subhadra Ganguli. "Impact of CSR on consumer behavior of Bahraini women in the cosmetics industry." World Journal of Entrepreneurship, Management and Sustainable Development 13, no. 3 (July 10, 2017): 174–203. http://dx.doi.org/10.1108/wjemsd-08-2016-0041.
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Purpose The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) awareness on the attitudes of Bahraini women consumers in the age group of 18-55 and their buying behavior toward cosmetics products. Design/methodology/approach Quantitative method is used for focusing on Bahraini women consumers aged between 18-55 years. Primary data comprising consumer’s buying behavior and attitudes were collected through an online questionnaire and analyzed using software like SPSS and Microsoft Office Excel. Findings The empirical findings revealed that Bahraini women are not aware of CSR. This lack of awareness leads to the exclusion of CSR as a factor in their purchase decisions. However, the awareness of CSR can become a reason for avoiding purchase of specific cosmetics when the consumer discovers that the producer has been involved in socially irresponsible business practices. Moreover, Bahraini women do not seek CSR-related information voluntarily from the cosmetics industry. Research limitations/implications This research paper is subject to sample size limitations; it focuses on women of a specific age group using cosmetics and is limited to the Kingdom of Bahrain. Survey method was used as the only primary data collection method. Practical implications This research provides a clear picture of how consumers behave in the absence of any or very little awareness of CSR. It can benefit cosmetics companies, both existing and new, for adopting future long-term marketing strategies to create public awareness of CSR. Social implications This research highlights the importance of raising awareness of CSR in the Kingdom of Bahrain and the possible implications of such activities on consumers’ purchases of cosmetics products. Originality/value This paper contributes significantly toward information regarding Bahraini consumers’ lack of awareness of CSR and sheds light on consumers’ behavior toward cosmetics products in the Kingdom of Bahrain.
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Tong, Xiao, and Jin Su. "Exploring young consumers’ trust and purchase intention of organic cotton apparel." Journal of Consumer Marketing 35, no. 5 (August 13, 2018): 522–32. http://dx.doi.org/10.1108/jcm-04-2017-2176.
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Purpose The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality, trust and purchase intentions of organic apparel products by surveying American young consumers. Design/methodology/approach An intercept survey approach was used to administer a written questionnaire to a sample of college students. The experiment is a 2 (CSR reputation: poor vs good) × 2 (price: low vs high) × 2 (organic label: absent vs present) factorial design. Findings The results of our study suggest that retailers’ CSR reputation had a significant positive effect on perceived quality, consumer trust and purchase intentions, and price had a negative impact on consumers’ purchase intentions. Results also revealed a significant three-way interaction among the three independent variables on perceived quality and consumer trust. Originality/value This research is the first empirical effort to investigate the key factors that may influence young consumers’ perceptions of quality, trust and purchase intentions of organic products by considering joint use of CSR reputation, product price and an organic label, which represents a realistic buying condition. Consequently, the findings of this study represent an important step forward in better understanding consumers’ buying behavior toward green products.
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Nikolenko, Vadym. "The evolution of the main branding paradigms: from economic rationalism to social responsibility." Grani 23, no. 4 (July 5, 2020): 20–27. http://dx.doi.org/10.15421/172037.
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The article highlights issues regarding the processes of interaction, on the one hand, changes in the dominant motives of consumer behavior, and, on the other, the evolution of the main branding paradigms over the twentieth century. It turned out that against this background, it is rather difficult to distinguish linear, causal relationships. In other words, it is problematic to answer the question: whether changes in consumer practices have led to a transformation of the main branding paradigms or business initiatives against the background of social entrepreneurship have led to shifts in consumer behavior in a significant part of modern consumers? Probably, it should be recognized that the transformation of the main motives of consumer practices over the twentieth century, according to the pyramid of A. Maslow, was an important factor that accelerated the evolution of the main branding paradigms, and, in turn, received additional impulses from the latter for its own changes. It is noted that A. Maslow quite accurately foresaw the characteristic changes in the motivational nature of consumer practices from rational to socially significant, that is, of a higher hierarchical order. Based on this, and perhaps in parallel with the indicated processes, the evolution of the classic branding paradigm from «rational», continuing «emotional» and, at the present stage, «socially responsible business», took place. It is emphasized that in global world, against the backdrop of a lack of a resource of trust in traditional social institutions, successful commercial enterprises with developed traditions of socially responsible business are able to integrate society and increase the availability of a demanded integrative resource.The attention is focused on the mutually beneficial relationship between marketing and sociological science. We are talking about the mutual enrichment of the subject areas of the presented disciplines in the context of the application of both quantitative and qualitative methods of cognition. The heuristic nature of the ideas of the classics of humanistic psychology, social cognition, sociology, in particular A. Maslow, M. McLuhan, E. Goffman, for a deeper understanding of the theoretical and methodological features that were at the basis the evolution of the classical marketing paradigms (branding) over the twentieth century, is emphasized. The conclusion is drawn about the relevance of the paradigm of socially responsible branding with the aim of further consolidating, solidifying any social system and expanding the possibilities within it for the effective solution of numerous social pathologies of the modern stage.
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Achabou, Mohamed Akli. "The effect of perceived CSR effort on consumer brand preference in the clothing and footwear sector." European Business Review 32, no. 2 (January 2, 2020): 317–47. http://dx.doi.org/10.1108/ebr-11-2018-0198.
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Purpose The purpose of this study is to explore the influence of perceived corporate social responsibility (CSR) effort on consumer preference in the case of brands with different CSR histories in the clothing and footwear sector. Design/methodology/approach This study uses the conjoint analysis method and analyzes a sample of 381 French consumers. Two sports brands were tested in this experiment: Nike and Patagonia. Findings The results show that despite the sensitivity of the respondents to the social and environmental conditions involved in the manufacture of the shoes they purchase, they mainly preferred Nike – regardless of its shorter CSR history and significant criticism for social issues in its value chain. Customer recognition of a greater CSR effort by Patagonia does not seem to change this preference. Research limitations/implications One fictional product was tested, and the two selected brands have different levels of recognition by French consumers. To strengthen the external validity of the results, it would be interesting to repeat the study using other, real products and other brands with a similar offer on the market and level of consumer awareness. Practical implications The findings suggest that the ethical dimension of the product should not be put forward as the main selling point, but rather as an added value for the product. Originality/value Although there has been an increasing number of studies of consumer behavior toward ethical attributes in recent years, none to date have compared this behavior for products of ethical brands with different CSR histories.
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Schramm-Klein, Hanna, Joachim Zentes, Sascha Steinmann, Bernhard Swoboda, and Dirk Morschett. "Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior." Business & Society 55, no. 4 (September 8, 2013): 550–75. http://dx.doi.org/10.1177/0007650313501844.
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Csapóné Riskó, Tünde, Ádám Péntek, and Troy Wiwczaroski. "Is it worth being socially responsible?" Applied Studies in Agribusiness and Commerce 10, no. 1 (March 31, 2016): 73–80. http://dx.doi.org/10.19041/apstract/2016/1/10.
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Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour.
JEL classification:M104
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Zhang, Yang, Xuhui Wang, and Yingying Shen. "Digging deep? Digging more? A research on the influence of corporate CSR theme consistency strategy." Journal of Contemporary Marketing Science 1, no. 1 (September 3, 2018): 76–93. http://dx.doi.org/10.1108/jcmars-07-2018-0005.
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PurposeAs the focal point of both academic studies and business practices, the theme strategy of corporate social responsibility (CSR) arouses wide attention. However, extant studies concentrate more on the selection of the theme of CSR activities, such as the fitness between CSR activities and the core business, thus largely neglecting the consistency of the theme. The purpose of this paper is to determine whether the enterprise should adopt a consistent theme strategy or should participate in different social programs, and how do customers response to the lack of studies in different theme-consistent strategies.Design/methodology/approachIn this paper, two progressive experiments are performed. The purpose of study 1 is to examine the influence of theme consistency on consumers’ CSR association and how consumers’ attribution to corporation motivation mediates such impacts. The purpose for study 2 is to examine whether information dissemination channels and cooperation with public organization could affect the influence of theme consistency strategy.FindingsThe significant influences of theme consistency on consumer CSR association was demonstrated, and consumer’s perceived motivation of CSR was found to play the mediation role. Moreover, the moderation effect of the communication channel of CSR information was found to be important to strengthen the influence of the theme-consistent strategy.Originality/valueThis paper not only demonstrates the influence of theme consistency, but also explains how theme consistency influences consumers’ attitude and behavior. It enriches the study on the antecedent variables of consumers’ attribution to corporate motivation.
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Gupta, Shuchi, Nishad Nawaz, Adel Abdulmhsen Alfalah, Rana Tahir Naveed, Saqib Muneer, and Naveed Ahmad. "The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (April 7, 2021): 1217–30. http://dx.doi.org/10.3390/jtaer16050068.
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With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.
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Chikweche, Tendai, and Richard Fletcher. "Marketing to the “middle of the pyramid” in emerging markets using a social network perspective." International Journal of Emerging Markets 9, no. 3 (July 15, 2014): 400–423. http://dx.doi.org/10.1108/ijoem-05-2013-0090.
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Purpose – The purpose of this paper is to expand knowledge about how middle class consumers in Sub-Saharan African markets behave, focusing on the potential role of social networks and the subsequent interactions that take place between these consumers and firms. Design/methodology/approach – A qualitative research method approach comprising personal interviews and observations targeted at consumers and business executives was used covering all four countries. Findings – Key findings include identification of middle of the pyramid (MOP) social networks, their impact on consumer behaviour and nature of consumer and firm interactions that take place as a result of the impact of social networks. Research limitations/implications – The sample size was restricted to 80 consumers in each of the four countries. This might limit generalisability. Practical implications – The study provides managers with insights on the potential role of social networks on marketing to the MOP in Africa. Social implications – The study provides managers with insights on the potential opportunities for corporate social responsibility solutions at the MOP. Originality/value – Research into the middle class in markets other than western advanced economies is a relatively new area of study. The majority of studies on the middle class have focused on North America and Europe ignoring the merging middle class in Africa. Hence, this research expands knowledge by providing basis for exploring new insights on the emerging marketing opportunity within the middle class in Africa.
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Uddin, Burhan. "Consumers' purchase behavior in Bangladesh: green products perspectives." Journal of Sustainable Tourism and Entrepreneurship 1, no. 4 (June 25, 2020): 305–20. http://dx.doi.org/10.35912/joste.v1i4.475.
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Purpose: This study aimed to identify the influential aspects of consumers' purchase behavior of green products perspectives in Bangladesh. Research methodology: The study was quantitative in nature. The main methodology chosen for this study was the questionnaire survey method (online survey). Primary data were gained through a structured questionnaire survey from 324 Bangladeshi respondents using a seven-point Likert scale from strongly disagree to strongly agree. Data were analyzed by statistical package for social science (SPSS) 25.0. Results: The study results found all the variables are significant with Consumers' green purchase behavior in Bangladesh. As the interpretation of descriptive and regression analyses, Environmental consciousness is the most influential factor in Consumers' green purchase behavior in Bangladesh. Other independent variables like Environmental Responsibility, Environmental Knowledge, Product Quality, Environmental Protection, Social Appeal, Green Advertisement also have positive & significant influences respectively. Limitation: The research was conducted & focused on Bangladesh only, so the study result may not be applicable in any other geographical location. The study was also limited by the sample size of 324 which is not representative of all customers in Bangladesh. There may have other variables except for the variables that are measured in this research. Contribution: The result and analyses of the study will be supportive for the researchers, government, marketing specialist, and business people to gain an insight into Consumers' green buying behavior in Bangladesh and direct them to find out other significant factors related to Consumers' green purchase behavior so that they can formulate their strategies & policies regarding environmental and consumption issues. Keywords: Green product, Green purchase, Consumer behavior, Sustainable product, Environmentally friendly, Green marketing
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Wójcik, Piotr. "The Efects of Corporate Social Responsibility Initiatives and Price Premiums on Polish Consumers' Responses: An Experimental Study." International Journal of Management and Economics 38, no. 1 (October 17, 2014): 84–101. http://dx.doi.org/10.2478/ijme-2014-0016.
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Abstract This article explores whether, how and which forms of corporate social responsibility (CSR) initiatives influence consumer perceptions of the value of and intention to buy responsibly manufactured yogurt, and identifies the impact of the price rise effect on consumer responses. An experimental study was conducted using scenarios with a sample of 421 university students. The results indicate that information about positive corporate behavior evokes higher perceived value and buying intention than information about negative corporate behavior; that responses differ significantly depending on whether or not the CSR initiative relates to the firm's core business; and that there is a level of consumer sensitivity to the price premium for a responsibly made yogurt. This study expands existing knowledge beyond previous areas of focus by demonstrating that a CSR initiative related to a firm's core business generates higher perceived value and buying intention than a non-related initiative, and by showing that there exists a trade-of between functional and social attributes. The findings of this study may be of interest to companies by showing the level of premium price acceptance and by demonstrating that CSR initiatives detached from basic business activity may bring negative consequences in terms of sales volume.
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Hwang, Chanmi, Youngji Lee, Sonali Diddi, and Elena Karpova. "“Don’t buy this jacket”." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (October 3, 2016): 435–52. http://dx.doi.org/10.1108/jfmm-12-2014-0087.
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Purpose The purpose of this paper is to examine the effects of anti-consumption advertisement on consumers’ attitudes and purchase intentions (PIs) of an apparel product. Design/methodology/approach An experiment was conducted with a sample of college students (n=1,300) who were randomly assigned to view either a traditional advertisement for a Patagonia jacket or an anti-consumption advertisement of the same jacket. After that, consumer attitudes toward buying the jacket and PIs were measured employing online survey. In addition, consumer environmental concern (EC), perceived intrinsic brand motivation and extrinsic brand motivation (PIBM and PEBM) were measured to test a proposed research model. Findings Participants exposed to the anti-consumption advertisement reported less positive attitudes toward and lower PIs to buy the jacket than participants who viewed the traditional advertisement. Participants’ EC, PIBMs and PEBMs were found to be important predictors of the attitude and PI. Research limitations/implications This study provides a foundation for future research on consumer attitudes and PIs in the context of anti-consumption behavior and the effects of anti-consumption advertisement. Limitations of the present study include convenience sampling. Practical implications Anti-consumption advertising might be used effectively to raise consumers’ awareness on their spending habits on clothing and reduce the clutter of consuming culture. Originality/value The research findings contribute to the corporate social responsibility literature in the apparel context, specifically socially responsible marketing, by focusing on the nascent topic of anti-consumption. This was the first study that examined how anti-consumption advertisement might affect consumer attitudes toward buying products displayed in this advertisement.
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Tsalis, George, Birger Boutrup Jensen, S. Wiley Wakeman, and Jessica Aschemann-Witzel. "Promoting Food for the Trash Bin? A Review of the Literature on Retail Price Promotions and Household-Level Food Waste." Sustainability 13, no. 7 (April 4, 2021): 4018. http://dx.doi.org/10.3390/su13074018.
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Supermarkets receive criticism for irresponsible marketing practices, such as price promotions, that trigger over-purchasing and seemingly contribute to consumer waste. In the wake of this, retailers have abolished certain price promotions as part of an effort to meet corporate social responsibility (CSR) goals. We aim to investigate whether the underlying assumption that price promotions are positively related to consumer food waste needs to hold true. Through a review of the existing literature, we show that there is no scientific consensus on this assumption. Our findings show that half of the studies conclude that price promotions result in food waste by encouraging over-purchase, while the remaining conclude that consumers buying price-promoted food products show average or even lower levels of household food waste. Unraveling this inconsistency, we contribute by proposing a multi-level model of CSR behavior, where CSR actions at an institutional level (retailer) interact with individual characteristics at a micro (consumer) level leading to demonstrably different outcomes. We argue that the assumption that price promotions necessarily cause food waste has been overly simplistic, as it did not take into account the consumers’ role. We conclude that the relationship between price promotions and consumer food waste is conditional on price consciousness, attitudes, values, household identities, and household roles. Thus, we illustrate that CSR problems are often wicked ones, where first-order solutions often lead to secondary problems that stymie the progress of institutions and policy makers in addressing social needs in business. We derive specific recommendations for retailers seeking to meet CSR goals.
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Bochko, Olena Yuriivna, Halyna Vasylivna Podvalna, and Viktoriia Viktorivna Kuziak. "RESEARCH OF CONSUMERS 'LIABILITY LEVEL TO UKRAINIAN ONLINE TRADE." SCIENTIFIC BULLETIN OF POLISSIA 1, no. 2(14) (March 1, 2018): 165–72. http://dx.doi.org/10.25140/2410-9576-2018-2-2(14)-165-172.
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Urgency of the research. Under conditions of growing number of people, who use Internet and social networks, one can also observe expansion of business and online trading. Thus, there is a need to direct enterprises’ activity on increase of confidence. Target setting. Application of modern Internet technol-ogies sets a new vector of Internet trading development. Consumers have got an access to information, can ex-change it and build up their opinions concerning online trad-ing or about a definite product. Actual scientific researches and issues analysis. Substantial researches concerning development of Internet environment are done by well-known scientists, such as Bahrin Yu. N., Bereza A. M., Haievyi S. V., Zhavoronkova H. V., Makarova M. V., Moreinis A. and others. Peculiarities of consumer behavior are studied in the works of such scientists as Boichuk I. V., Bushuieva L. I., Holubkov E. P., Danko T. P., Illiashenko S. M., Lytovchenko I. L., Oklander M. A., Pylypchuk V. P. and other. Uninvestigated parts of general matters defining. Few scientific works study the issue of development, pro-cess and problems of online trading. It is necessary to make substantial researches of the issue of confidence in online consumer, investigate ways of its improvement. The research objective. Study of consumers’ confi-dence in Ukrainian online trading. The statement of basic materials. The article pre-sents principles of Internet-store performance. Argues low confidence of Ukrainian consumers in Internet-stores that is connected with low level of responsibility for untimely delivery of goods, absence of an appropriate level of pur-chase security, improper level of consumer’s privacy. Conclusions. The research proves that confidence in online trading can be improved by keeping to the main prin-ciples, including timely supply of goods, detailed description of the product, close feedback. It is argued that delivery of goods is of particular importance for consumers of online trading.
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Kim, Joon Kyoung, Holly Overton, Kevin Hull, and Minhee Choi. "Examining public perceptions of CSR in sport." Corporate Communications: An International Journal 23, no. 4 (October 1, 2018): 629–47. http://dx.doi.org/10.1108/ccij-05-2018-0060.
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PurposeThe purpose of this paper is to investigate how the public views two corporate social responsibility (CSR) initiatives practiced by a Major League Baseball (MLB) team. This study examined the role of perceived fit between an MLB team and its two CSR initiatives in shaping consumers’ intentions to support the team’s CSR efforts.Design/methodology/approachA between-subjects experiment (n=207) was conducted using Amazon’s Mechanical Turk to examine the impact of CSR fit on consumers’ patronage intentions.FindingsThe results of this study showed that consumers’ perceived fit between sports teams and their CSR has a positive impact on consumers’ patronage intentions. The values-driven and strategic-driven attributions of the team’s CSR initiatives were positively associated with their patronage intentions.Research limitations/implicationsBoth the values-driven and strategic-driven attributions were positively associated with consumers’ patronage intentions, while previous studies suggested negative association between strategic-driven attributions and consumer behaviors. The findings indicate that consumers do not view professional sports teams’ strategic-driven CSR initiatives to be negative business practices. This could result from the fact that CSR initiatives have become a prevalent and expected organizational practice.Originality/valueThis study contributes to the literature of CSR within the context of professional sports teams as corporations. The findings of this study suggest that professional sports teams could benefit from CSR initiatives when the teams select social causes with which consumers could infer values-driven and strategic-driven attributions.
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Phuah, Kit Teng, Mun Waei Ow, Sukjeet Kaur Sandhu, and Umi Kalsom Kassim. "Green attitude and purchase intention towards environmental friendly product." Journal of Emerging Economies and Islamic Research 6, no. 1 (January 31, 2018): 17. http://dx.doi.org/10.24191/jeeir.v6i1.8770.
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In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude that the consumer attitude is moderator in the relationship between subjective norms and their intention to purchase environmental friendly food products. However, attitude is not a moderator variable in the relationship between perceived behaviour control and consumer intention to purchase environmental friendly food products.
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Yefremova, N. "Marketing aspects of corporate social responsibility in the context of innovative development of business structures." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 155–61. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.155.
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In the era of innovations business operation on the principles of socially responsible marketing is becoming more and more important. Socially responsible marketing is the responsibility for business activities to society. In Ukraine, the use of socially responsible marketing is free choice. In foreign countries, socially responsible marketing is a self-regulating norm of doing business. Most foreign companies understand this type of marketing as being honest with the company's mission, values and business principles, compliance with the law, taking into account national and cultural values, as well as socio-political events; responsibility for product consumption, prohibition to associate product consumption with personal or professional success; compliance with codes of practice, rules and norms of behavior, providing product samples. The principles of behavior in the market of large well-known companies from the standpoint of socially responsible marketing are analyzed in this paper in detail. The analysis is carried out on the basis of marketing concepts – traditional, socio-ethical, social, environmental, as well as A. Maslov’s theory of needs, M. Friedman’s theory of corporate selfishness of. There is the need to focus modern domestic management on the business structures management system based on the concept of socially responsible marketing. Its creation will bring the process of business structures management to a qualitatively new level. As an element of strategic management, social responsibility implies obtaining economic, social and environmental performance in the context of corporate sustainability. The introduction of the principles of socially responsible marketing in business entities activities should result in the improvement of its reputation, increase of its image and recognition; should contribute to brand strengthening, new markets entry, increase of innovative activity, consumer confidence, share value and investment opportunities, attraction of new consumers. In addition, it should result in the growth of economic and social efficiency, competitiveness.
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Christis, Julia, and Yijing Wang. "Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics." Sustainability 13, no. 7 (April 2, 2021): 3981. http://dx.doi.org/10.3390/su13073981.
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While engaging in corporate social responsibility (CSR) has gradually become mainstream in the business context, the investigation of CSR communication and its effectiveness remains limited. This study examines how environmental CSR communication affects consumer perception and behavior through an experiment design. We distinguish three CSR communication factors—message content (climate responsibility vs. sustainable use of natural resources), message style (greenhushing vs. uniform vs. greenwashing) and praise tactics (consumer praise vs. company praise)—and assess their impacts on consumer trust, purchase intention and consumer advocacy, respectively. We also investigate the moderating role of attributed intrinsic and extrinsic corporate motives on engaging in environmental CSR. An online experiment (N = 304) revealed that a uniform message style outperforms the other two styles, whereas greenwashing is found to be least effective. In addition, attributed intrinsic corporate motives moderate the impacts of environmental CSR communication on consumer trust, purchase intention and consumer advocacy, respectively. No moderation effect was found for attributed extrinsic corporate motives. The findings provide important implications for effective environmental CSR communication with respect to specific message styles and attributed corporate motives.
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Lappeman, James, Caitlin Ferreira, Jeandri Robertson, and Tendai Chikweche. "Worlds apart: an investigation of South Africa’s established and emerging middle class consumers." Society and Business Review 14, no. 4 (December 3, 2019): 300–319. http://dx.doi.org/10.1108/sbr-10-2018-0114.
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Purpose The purpose of the paper is to investigate the nature of variations among established and emerging middle class consumers in South Africa in response to the institution context factors associated with emerging markets that are established in international business studies. Design/methodology/approach An exploratory research approach using semi-structured expert interviews was used to collect data. Findings Key findings indicate distinct approaches in dealing with factors such as different fallback positions, asset ownership, education, language, family responsibility, career aspirations and risk protection in the middle class process of attaining and sustaining middle class status. Research limitations/implications The focus on one country has the potential to minimize the generalizability of findings from the study, however, South Africa has a significantly high proportion of sub-Saharan middle class consumers. This provides a basis for further a basis for further research into other sub-Saharan African countries. Practical implications Findings from the study provide practical insights on risk profiling of middle-class consumers for marketing practitioners. Social implications The study provides insights into the distinct variations between emerging and established middle class consumers in areas such as language and education. These insights have potential implications on the implementation of government policies such as the Empowerment Policy and consumer protection. Originality/value The paper expands the research agenda in the area of middle class consumer behavior in emerging markets. By concentrating on South Africa, the research expands existing knowledge beyond emerging giants like China and India, which are often a focus in literature.
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Supriatiningsih, Eka. "PERLINDUNGAN HUKUM TERHADAP HAK KONSUMEN DALAM INDUSTRI PERUMAHAN MENURUT UNDANG-UNDANG NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN." DE RECHTSSTAAT 2, no. 2 (April 25, 2017): 141–56. http://dx.doi.org/10.30997/jhd.v2i2.665.
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Housing is a basic human need. But for the majority of the Indonesian people, the word "home" became the term that is very expensive, but the house is a building basic, fundamental and also a prerequisite for everyone to survive and live and enjoy life dignified, peaceful, safe and comfortable. Many problems regarding housing draw made this issue to be studied. Identification of research problems are 1) How is the role and perspectives of Law No. 8, 1999 (BFL) for violation of consumer rights in the housing industry?; 2) The extent to which the responsibility of the developer or developer to default or negligence in carrying out obligations, and how the reality faced by consumers?; 3) what legal action can be taken if a dispute arises consumers with businesses?. This study is a descriptive analysis is intended to provide a detailed overview of the rights of consumers in the housing industry, to see the problems that exist in the present and perspective of research that its analysis leads to the future in order to find the right policy to consumer protection housing. From these results it can be concluded that: 1) the implementation of Law No. 8 of 1999 on Consumer Protection (BFL), especially regarding the implementation of consumer rights cannot be realized as a whole, particularly with regard to the behavior for the rights, such as rights advocacy, the right to obtain redress. 2) On the issue of consumer protection, based on the findings directly in the field indicates that Act No. 8, 1999 do not yet play as expected at the time of enactment. 3) Control the government to businesses in the housing industry or developers so far only limited to licensing only, while the interactions or direct relationship between developers and consumers, the government does not intervene. On the advice of the above conclusions are: 1) There needs to be a social movement about empowering consumers so considered important encouragement for socialization activities; 2) Establishment of an independent body specialized dispute resolution field of housing or property in Indonesia is quite urgent, given the weak position of the consumer; 3) For a more integrative and comprehensive reach the target of legal protection to consumers, Act No. 8 of 1999 on Consumer Protection in the implementation must be accompanied by implementing regulations.
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Sukhu, Anupama, and Robert Scharff. "Will ‘doing right’ lead to ‘doing well’? An examination of green behavior." Journal of Consumer Marketing 35, no. 2 (March 19, 2018): 169–82. http://dx.doi.org/10.1108/jcm-04-2016-1778.
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Purpose The purpose of this research was to identify the drivers of customer loyalty in the context of green marketing. In particular, the extended theory of reasoned action model specified here added crucial constructs in consumer behavior, namely, consumers’ trust and beliefs about corporate social responsibility, to increase the predictability of the model. Additionally, the moderating role of level of education in predicting customer loyalty to hotels was also examined. Design/methodology/approach A mixed methodology was used for the study. A structural mixed methodology was used for the study. A structural model was developed to understand the theoretical relationships between identified constructs. Additionally, multiple regression analyses were used to identify the moderating role of level of education in predicting consumer loyalty. Data collected through an online survey from 446 hotel guests were used for the analyses. Findings The results indicated that in addition to attitude and subjective norms, consumers’ trust in hotels’ intentions to be green influence their loyalty to green hotel enterprises. Further investigation also showed significant moderating influence of levels of education in their choice to be loyal to green hotels. Research limitations/implications Even though the majority of the study’s sample has extensive travel experience, the data were collected from university employees, which might have limited the findings of this study. Practical implications Consumers need to trust ethical claims in adopting green practices to become loyal customers. Hence, it is imperative for marketers to convey that their business believe in proenvironmental activities. Additionally, marketers should not neglect their level of education because it influences their loyalty to green hotels. Green marketing should target not only an individual customer but also his/her ties to significant others, because subjective norms influence customer loyalty to green hotels. Originality/value This research developed a comprehensive model to understand customer loyalty to green hotels, thus providing insights to marketers and academics about a timely subject, namely, green behavior. In doing so, this research added crucial constructs to extend the traditional model of theory of reasoned action as well as examined the moderating role of level of education in the identified model.
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Harun, Ahasan, Gayle Prybutok, and Victor Prybutok. "Do the millennials in the USA care about the fast food industry’s involvement in corporate social responsibility?" Young Consumers 19, no. 4 (November 19, 2018): 358–81. http://dx.doi.org/10.1108/yc-02-2018-00776.
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Purpose This purpose of this paper is to develop and examine a theoretical framework for evaluating role of corporate social responsibility (CSR) in influencing millennial fast food consumers’ purchasing behavior. It also aims to help business strategists to leverage marketing strategies to achieve a competitive gain. Design/methodology/approach To examine the proposed framework through the partial least squares structural equation modeling (PLS-SEM), the authors collected data through survey. They also evaluated the proposed framework through the multi-group analysis and the importance-performance map analysis (IPMA). Findings Findings suggest that CSR alone is unable to influence millennial fast food consumers’ purchase intention. Therefore, fast food business strategists should communicate CSR activities by simultaneously focusing on affective identification and satisfaction to achieve the objective. IPMA analysis shows that, among all the CSR indicators, fast food restaurants’ responsible behavior and their concern with respect to the environment create the most impact on millennial fast food consumers’ mindset. Practical implications For fast food business strategists, the findings of this research provide a strategic blueprint in terms of using CSR as a way to foster relationships with the millennial fast food consumers, thus creating a competitive advantage in the market. Originality/value Anchoring in the theoretical framework, this research contributes to the extant literature by providing a critical evaluation of how to influence millennial fast food consumers’ purchase intention from a more systematic perspective. This research also offers fast food marketing managers a strategy by leveraging their initiatives for a particular customer segment through the IPMA at both the construct and indicator levels.
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Aleksić, Marko, Radmila Bjekić, and Marijana Rodić. "Application of corporate social responsibility and companies' environmental performance." Journal of Engineering Management and Competitiveness 10, no. 2 (2020): 81–89. http://dx.doi.org/10.5937/jemc2002081a.
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Over the years, the irresponsible behavior of individuals and companies through the years created growing social and environmental problems around the world. Globalization, market growth, and industrialization lead to increasingly negative impacts on the natural environment. Socially responsible business is a concept of which the company pays attention to achieving growth and development, and also to cooperate with employees, locals, consumers, business associates, and society as a whole. This paper presents the results of a pilot study conducted on the territory of the Republic of Serbia, Autonomous Province Vojvodina. 53 companies, with over 250 employees, participated in the research. In the paper, the authors presented and evaluated various dimensions of socially responsible business and environmental performance, and based on the obtained results it was determined that there is a statistically positive correlation between these variables.
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De Maio, Benedetta. "The Impact of COVID-19 on Consumer Behavior in the Luxury Industry." International Journal of Humanities and Social Sciences 13, no. 1 (June 30, 2021): 16–23. http://dx.doi.org/10.26803/ijhss.13.1.2.
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The following paper is aimed at understanding how the COVID-19 pandemic has changed consumers’ attitude towards consumption of luxury and discretionary goods, what are the consequences of these disruptions, and what strategies brand can employ in order to survive in a post-pandemic future. This situation served as a catalyst to accelerate some of the True Luxury Consumer trends that were beginning to gain popularity in the past few years, such as the prioritization of experiences over physical items, resulting in a tendency towards minimalism; the increased interest in sustainability, ethics, and the Corporate Social Responsibility commitments of brands; the enhanced use of online distribution channels, and the consequential need for a seamless omnichannel strategy which could effortlessly and efficiently replicate the offline, in-store experience on digital platforms; and, finally, the emergence of new ways to experience luxury goods which prioritize accessibility over ownership, such as the second-hand market for luxury as well as luxury rental services, like Rent The Runway. The pandemic has highlighted a series of issues in society, healthcare, and businesses; the consequences of these issues have been tragic, but also eye-opening for brands as well as consumers. In the clients’ perspective, big companies hold the responsibility to not only provide a product or a service, but also to be helpful assets to their communities. Brands should live up to these expectations, not just to survive in the “new normal”, but also to genuinely help build a better future once the dust settles.
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Smith, Victoria, and Peter Langford. "Evaluating the impact of corporate social responsibility programs on consumers." Journal of Management & Organization 15, no. 1 (March 2009): 97–109. http://dx.doi.org/10.5172/jmo.837.15.1.97.
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AbstractThis paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs.
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Gierszewska, Grażyna, and Marek Seretny. "Sustainable Behavior – The Need of Change in Consumer and Business Attitudes and Behavior." Foundations of Management 11, no. 1 (January 1, 2019): 197–208. http://dx.doi.org/10.2478/fman-2019-0017.
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Abstract Today’s economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the emergence of the behaviors that should be changed. With its indisputable impact on development, marketing has influence on degradation, but it can also build positive customers, organizations, and behaviors. Understood as a philosophy, a way of thinking and doing business, sustainable marketing, which we are interested in, promotes responsibility, conscious consumption, relationships, and sensible business. It is interesting to understand what the generation of young people thinks about the issue – the generation that will manage enterprises in the next few years and create global consumption. In this article, we present a research project aimed at answering the question “is today’s young generation ready to face the challenge of changing their lifestyle based on unlimited consumption for the one that will take sustainability into account as a basis for consumer behavior?”.
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Petraškevičius, Vladislavas, and Zlatko Nedelko. "New Trends of Development of Beer Industry in Lithuania – Diversification and Social Responsibility." Business, Management and Education 15, no. 1 (June 29, 2017): 140–57. http://dx.doi.org/10.3846/bme.2017.367.
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The main purpose of this article is to outline the current challenges of beer industry in Lithuania and provide suggestions for future development of organizations in this industry, by focusing on diversification strategy and social responsibility. The main challenges of Lithuanian beer industry are related to finding ways of future development in a constantly contracting market, as well as to find a competitive strategy of market penetration. In connection of these challenges, product differentiation creates new benefits for the consumers. However this strategy proves itself not being sufficient to reach the desired goals. Diversification of portfolio, being more risky, gives opportunity to target new customer groups and increase market presence. However, both strategies are less effective without changing the culture of drinking and consumer perceptions of beer. These issues will be addressed through the lenses of social responsibility, by emphasizing the promotion of responsible alcohol consumption and responsible behaviour of beer industry. As a result, the customers have to be ready to pay higher price for new products and develop a more responsible culture of beer consumption. To overcome outlined challenges, organizations in Lithuanian beer industry, must rethink their existing strategies and operations. Based on proposed future directions, the paper provides suggestions for business practices, how to implement differentiation strategy and actions in order to increase the level of social responsibility of various stakeholders.