Dissertations / Theses on the topic 'Social Responsibility Theory'

The starting point of this thesis is the importance of corporate social responsibility (CSR) in China. CSR can certainly not solve all of the social and environmental problems, but we believe that it can play a part, which is why we find it interesting to study the status quo of the concept in China. The research question of the thesis is “How is CSR depicted in China?”. The purpose of this study is to identify and describe Chinese views of CSR and analyze the differences between these views and CSR, as it is commonly understood in the West, in order to contribute to a better understanding of the CSR concept in China. We spent ten weeks in China conducting a qualitative case study. We interviewed companies, academics and governmental and non-governmental organisations, within the CSR area in China. Our material was then categorised into five views of CSR, where CSR is depicted as:

- CSR as labour law compliance

- CSR as law enforcement

- CSR as codes of conduct compliance

- CSR as a PR exercise

- CSR with Chinese characteristics

In addition to describe these views, we set out to analyze the differences between these views, and CSR as understood in the West. When analyzing the views we have mainly departed from CSR theory and translation theory. The main differences can be seen when it comes to the, from a Western point of view, limited scope of corporate responsibility, the lack of stakeholder dialogue, the lack of consideration for environmental issues, and in the concept of a harmonious society, which is not a part of CSR in the West. CSR with Chinese characteristics still seems to be an aspiration they are striving for, while the other four views rather are different aspects of the problems related to CSR in China at present. Our views are examples of how CSR has been translated in China, but none of them seems to be a suitable option for the further development of the concept. Put together, these views give a quite negative image of CSR in China, and it comes forth as rather ineffective. If the concept is going to have any impact on the social and environmental problems in China there is a need for further research. The development of the concept needs to be in accordance with the realities of the Chinese society, addressing the problems in the society as well as the problems with the concept.

Currently, some microfinance institutions in Bolivia are adopting Corporate Social Responsibility (CSR), a concept whereby sompanies integrate social and environmental concerns in their business operations and publish the results. CSR is applied mostly by big companies in the North and in sectors more in the eye of the public, such as oil production or textile and apparel. Bolivia has been the pioneer in the commercialization of microfinance through microfinance NGO transformations. The objectives of this investigation was to asses and compare the reasons why the selected Bolivian commercial MFI's were engaged, or not engaged, in CSR. Secondly, to determine which stakeholders are more relevant for each MFI analysed, assessing how they influenced the decision to adopt or not adopt CSR and thirdly, to compare the current social performance of the selected MFI's within the framework of corporate social responsibility.

Background: In the beginning of the 1960´s, pollution and immoral behaviour was common in the business world and as a reaction to this, an increased interest for socially beneficial activities occurred. Since then, large amount of literature and research has been conducted within the matter and the concept of corporate social responsibility (CSR) has developed. Today, stakeholder theory is a common aspect when discussing CSR and some researchers argue that the stakeholders influence to what extent an organization engages within socially responsible activities. Yet, there is still an inquiry to identify what social responsibility really is and to define it.

Problem: Due to the augmented interest for CSR many large organizations engage in CSR activities. However, one industry where little research and literature has been conducted in the field of CSR is in the context of service organizations.

Purpose: The purpose of this thesis is to analyze how Corporate Social Responsibility is defined and how it is exercised in the context of service organizations and also the importance of different stakeholders in this process.

Method: In order to execute this, qualitative case study on a service organization was performed. This was executed because the nature of the purpose was explanatory and the intention was to gain a deeper knowledge about the concept of CSR within a service organization context. Nine interviewees with different stakeholders from one single organization were executed in order to fulfill the intended purpose.

Conclusion: The definition of CSR is rather complicated in a service organization context. A strong correlation between position and knowledge about the concept was identified. Service organizations tend to engage in strategic CSR activities to a greater extent than pure altruistic. Moreover, several stakeholders seem to influence the process of CSR in a service organization. The demand from the shareholders is considered as vital in the aspect of social responsibility, as well as the demand from customers and employees.

Despite the globally growing interest in corporate responsibility (CR), there is little practical as wellas academic knowledge of CR practises in the media sector. The aim of this study is to make acontribution to the evolving understanding of what CR implies in the media sector by applying astakeholder approach to a case study, which is Alma Media, a Finnish media corporation. Firstly,from the corporate perspective, the objective of this study is to provide Alma Media with a CRagenda, based on the CR priorities defined in stakeholder interviews. Secondly, from a moretheoretical point of view, this study aims to evaluate the stakeholder theory as a means of definingthe CR characteristics of the media sector in Finland.The main body of the primary data is collected by 44 stakeholder interviews, supportedby participant observation at the case company. The data is structured with content analysis andanalysed according to the stakeholder categorisation of Mitchell, Agle and Wood (1997) in order toprioritise between the different stakeholders and their CR interests.The findings indicate Alma Media’s CR priorities are a mix of media ethics (reliability,responsible journalism, journalistic integrity), traditional CR issues (environment, personnel) andcultural responsibility (locality, citizenship). Most stakeholder demands concerns environmentalresponsibility. To understand media CR on a general, global level, further research is needed toconfirm the findings of this study and, particularly, to highlight the international differences andsimilarities in media CR.Concerning the theoretical objective of the study, the study concludes that the Mitchell,Agle and Wood model helps to identify the priority stakeholders and CR issues but fails to capturethe multi-dimensional nature of the power attribute and the role of stakeholder networks in themanagement of CR. Thus, stakeholder theory provides valuable insight into CR management butfurther research on stakeholder network models is needed.

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 1: Manuscript. Paper 2: Manuscript. Paper 3: Manuscript.

Given that lack in the literature, the following explicit calls for empirical cross-country research of CSR in Europe have been formulated: First, to explore differences in view of CSR; and second, to find out if country specific institutional mechanisms are influential in shaping said differences.

Hence, the dissertation aims at filling this gap and to answer said calls for research by presenting a cross-country research involving two European countries, Germany and Spain. The research aims at exploring differences in view of a variety of CSR issues and at finding out if the national institutional contexts are influential in shaping said differences.

The dissertation consists of five main parts. In part one, the introductory part, the following is pointed out: motivation, main theoretical frameworks of CSR and main CSR issues in CSR literature. Moreover, a detailed overview on the research design of the three papers, which form part two, three and four, is provided.

In part two, which is composed of one paper, differences in view of CSR concepts and CSR drivers (analytical framework) between Germany and Spain are explored. The methodology applied was a questionnaire-based postal survey among the 500 largest companies in both, Germany and Spain.

The results of the study suggest important differences between the two countries over the analytical framework. In comparison to Spanish companies, the German ones seem to be more attached to the "sustainability" concept of CSR, whereas the Spanish companies favour to a major extent the CSR concept, formulated by the EC and the "Triple Bottom Line" concept. In view of CSR drivers, the results imply that German corporations are to a major extent than their Spanish counterparts driven by secondary stakeholders, whereas corporations in both countries seem to be equally pressured by primary stakeholders to become engaged in CSR. In addition, the findings suggest that CSR in Spain seems to be more "voluntary", whereas, in Germany, it seems to be more "regulated". The analysis of the results with regard to "expectations on positive internal" and "positive external effects" as drivers to CSR suggests a "more competitive advantage centred" approach to CSR among Spanish companies than among German ones, where the corresponding approach is "less competitive advantage centred". And finally, the findungs further suggest, that the country context seems to be influential in shaping most of said differences.

Part three, which consists of one paper, deals with CSR reporting, which is assumed to deliver insights into the institutionalization of the leading reporting guidelines in CSR, the Global Reporting Initiative (GRI) guidelines, CSR agendas and the communicated rationale behind CSR. The methodology applied was quantitative contents analysis of CSR reports. As sample served companies of the utility industry, listed in the main stock indexes in Germany and Spain.

The findings of the study suggest that the institutionalisation of the GRI indicators is low in the corporations investigated in both countries. But, it is especially low in German firms. With regard to CSR agendas, the focus of corporate activities appears to lie among German corporations on those attached to environmental responsibilities, whereas Spanish corporations appear to have in this regard a mixed approach, related to their economic, environmental and social responsibilities. But, in contrast to their German counterparts the economic responsibilities are more emphasized. With regard to the communicated rationale behind CSR, German corporations seem to be driven by normative reasons, the Spanish to a major extent by instrumental ones. And finally, the findings imply that the country context seems to be influential in shaping most of said differences.

In part four, which contains one paper, differences in the understanding of CG in view of its links to CSR are explored. Currently, scholars discuss the link between CG and CSR and their relational models in the theoretical literature. Hence, to explore the understanding of CG and its links to CSR ,an analytical framework was elaborated, based upon said current theoretical debate. The methodology applied was qualitative contents analysis, conducted in the framework of a web site research. The sample consisted of corporations listed in the main stock indexes in both countries.

The findings suggest differences between the two countries with regard to the understanding of CG and its links to CSR and the corresponding relational models. In Spain the understanding of CG seems to be to a major extent linked to the "narrow view" of CG, implied by a major focus on shareholders only in view of corporate responsibilities. In contrast, among German corporations the view appears to be "broad", including other stakeholders than exclusively shareholders in this regard. In addition, the results suggest, that the relational model favoured by German corporations consists of CSR being considered as a part of CG, whereas the Spanish companies seem to relate CG to CSR or at least consider both, CG and CSR, as complementary constituents. And finally, the findings suggest that most of the exposed differences seem to be shaped by mechanisms of the traditional national CG systems.

In the final main part, part five, the overall conclusions of the dissertation have been formulated. These can be summarized as follows. From an overall perspective the three essays contribute to fill the lack in the literature as already pointed out. They constitute an original answer to the calls for research expressed in this regard. Moreover, they contribute to increase the knowledge on differences in CSR between European countries. And furthermore, through paying attention to country specific institutional mechanisms, they enhance the understanding of said differences induced by the country context or country specificity of CSR. In addition, the three essays have raised important implications for managerial practice, public policies, international and (supra) national institutions and for further research. In view of the implications for managerial practice, the findings suggest to sensitize practitioners with regard to the country specificity of CSR and to undertake corresponding measures in e.g. corporate communication, product and market strategies, employer marketing and organizational and management development terms. With regard to the implications for public policies, international and (supra) national organizations, those with regulatory power should increasingly bear in mind to handle more carefully the outsourcing of said power to private institutions, including NGOs, which play an important role in the "oluntary" regulation of CSR. In addition, those institutions, without regulatory power, which issue e.g. voluntary guidelines, should consider the country specificity of CSR and the "one size does not fit all" problem. Concerning the implications of the findings for further research these are the following: 1) to expand the CSR issues to be investigated in cross-country studies; 2) to intensify cross-country research in Europe in view of the number of countries involved; 3) to consider longitudinal approaches in cross-country research in Europe; 4) to expand said research (1-3) also to SMEs; 5) to increase the scope of institutional mechanisms to be investigated; and 6) to intensify cross-country linguistics research in view of CG and CSR. And finally, the findings of the three essays have delivered substantial contributions to enliven the debate, at academic and practitioner level, in view of the international management of CSR in terms of complexity vs. simplicity.

Doctorat en Sciences économiques et de gestion
info:eu-repo/semantics/nonPublished

This multi-site case study explored the role that a global nonprofit organization plays in decreasing the gap of inequality and contributing to the greater society. This research identified what processes were used to implement, increase, or alter the global CSR efforts. This research identified how global CSR efforts impact and is impacted by the organizational culture. In addition, the study explored how CSR efforts have changed or expanded to meet the demands of a globalized society, with a particular focus on the mutual relationship between these expanded efforts and the organizational culture. It studied the internal impact of the CSR efforts as well as how the organization relates externally. This qualitative study made use of three sources of data: semistructured interviews, document and artifact analysis, and observations. The use of various methods of data collection ensures reliability and trustworthiness and adds to the thick description of the case. The findings in this multi-site case study provided an understanding of how a global non-profit organization implements or expands social responsibility efforts.

This exploratory study yielded seven major conclusions. The conclusions operationalize to meet the organizational needs and the processes used to implement. The seven conclusions are 1) The organization's CSR efforts impact organizational culture including artifacts espoused values and basic assumptions 2) The impact was reciprocal as the organizational culture impacted their CSR efforts 3) CSR efforts reflect the needs of society and adapt to meet societal needs to balance the organization's internal culture and external image 4) Senior leadership and policy volunteers are instrumental to the implementation of CSR efforts throughout the organization as well as to the organizational culture 5) Partnering with organizations increases their CSR efforts and result in better serving their community and organizational needs 6) CSR processes increase awareness and impact to promote goodwill locally and globally and 7) CSR efforts need to be included in the organization's strategic plan and align with the mission and vision of the organization.