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Bakarman, Maryah. "SAUDI FEMALES’ SOCIAL MEDIA USE AND ATTITUDES TOWARD COSMETIC SURGERIES." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1560793387780191.
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Samuelsson, Frida, and Viktoria Hallberg. "Social Medias : Do NGOs use these communication tools effectively?" Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126645.
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Connell, Karen Sue. "An E-Government Analysis of State Legislatures' Social Media Use." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6126.
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This study analyzes the use of social media by state legislative bodies, broken down by a combination of legislative body (House, Senate, or general legislature) and by party (Republican or Democrat). I analyzed Twitter and Facebook posts for each of these groups during the week of January 11-15, 2016, specifically looking for four improvements: transparency, policy making, public services, and knowledge management and cross-agency cooperation. The research questions are: RQ1: Which social media platforms are state legislatures using? RQ2: What improvements are the state legislatures using in their social media output? RQ3: Is there a significant difference in the improvements presented on Facebook and Twitter? The results revealed that 52.9% of 700 groups had created Twitter and Facebook accounts, with 55% of those accounts on Twitter. The analysis also showed that upcoming events are more common than expected on Twitter, and that posts asking for support on an issue are more common than expected on Facebook. This study is important because it relates to voting trends of the 18-24 age group in the United States. An overwhelming majority of this age group uses social media, but this group has very low voting rates. If governmental bodies can utilize social media to communicate with this population, then it is possible that they would be better informed and more motivated to vote and be civically engaged.
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Wedlock, Brad C. "The Diffusion of Social Media in Public Relations| Use of Social Media In Crisis Response Strategies." Thesis, University of Louisiana at Lafayette, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1557580.
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<p> The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.</p>
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McHale, John P. "An enthnographic study of social and political advocate use of communication media /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060123.
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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.
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Master of Science<br>Department of Journalism and Mass Communications<br>Barbara DeSanto<br>Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social media officials and media strategists from the Professional Rugby Organization (PRO). These in-depth interviews will first identify what strategies rugby has used, then will evaluate which strategies efficiency. Second, the in-depth interviews of the club-level social media chairs will also be asked about his or her background in social media strategy. The information collected will be used to make recommendations as to what professional rugby and club-level rugby strategies should be used on social media. The information will also be used to identify what level social media rugby chairs should be educated or trained in using social media, if any. This study also explored the outcomes of the social media efforts for the advancement of rugby in the U.S. as well as emerging sports in the future.
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Fountain, Amanda. "Harnessing the power of social media : understanding the use of social media for crisis communication /." View online, 2010. http://repository.eiu.edu/theses/docs/32211131576499.pdf.
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Scherer, Mary Beth. "Nonprofit Organizations and Facebook Use." University of Toledo / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1290009046.
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Fread, Danica. "International Students' Use of Social Networking Sites| A Study of Usage, Social Connectedness, and Acculturative Stress." Thesis, Southern Illinois University at Edwardsville, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1561065.
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<p> This study investigated the relationships between international students' use of social networking sites (SNS), their acculturative stress and social connectedness. A survey was conducted among 63 international students who attended a rural, Midwestern University in the United States. To keep in contact with individuals from their home country and individuals in the U.S., international students reported using both U.S.-based SNS such as Facebook and Twitter, as well as SNS geared towards their home countries, such as Weibo and WeChat. Positive correlations were found between Guilt and Culture Shock, Culture Shock and Homesickness, Guilt and Homesickness, Guilt and Perceived Hatred, Culture Shock and Perceived Hatred, Perceived Discrimination and Perceived Hatred, Perceived Discrimination and Culture Shock, and between Perceived Discrimination and Guilt. Hours spent per day on social networking sites was negatively correlated with Perceived Hatred, Guilt and Social Connectedness, but positively correlated with Relationship Maintenance, Social Surveillance, Socializing, Culture Shock and Perceived Discrimination. Social Connectedness was negatively associated with all five components of Acculturative Stress and Social Surveillance, but positively associated with Relationship Maintenance. The findings suggest that international students' SNS use may be associated with their ability to adjust to life in the foreign country and to continue feeling connected to a network of social support. The small sample size and other limitations are discussed, as are the potential implications.</p>
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Pate, Janine. "A Qualitative Investigation of Adolescent Females' Use of Social Networking Websites." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2403.
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The aim of the present study was to explore the ways adolescent females, age 14 through 17, utilized social networking websites such as MySpace and Facebook for communication, self-presentation and identity development purposes. Uses and gratifications theory served as a framework for identifying the participants' motivations for heavily using these websites, which allow users to post pictures, interests and updates for their friends to view and interact with online. Using a qualitative method, one preliminary focus group and ten in-depth interviews were conducted, totaling fifteen female participants between the ages of 14 and 17. Interview questions covered topics such as peer interactions through social networking sites, posting personal content to their profile pages, self-presentations through pictures and text, creating and maintaining friendships through these sites, and negative and positive feedback received through comments. Results indicated that the participants frequently used social networking websites for five main gratifications: Information Sharing, Convenient Communication, Self-Expression, Friendship Formation and Social Support.<br>M.S.<br>Nicholson School of Communication<br>Sciences<br>Communication MA
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Cornett, Amy Tucker. "Outcomes of a Social Communication Intervention on the Use of Emotion Words." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3095.
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Children with language impairment (LI) have often been identified as having social communication breakdowns. A number of these problems are likely the result of deficits in emotional competence. This thesis examines a social communication intervention designed to target the emotional competence of children with LI. Three elementary school-aged children with LI were recruited to receive twenty, 20-minute intervention sessions over the course of four months. Each intervention session involved a combination of activities targeting emotion recognition and emotion inferencing using story retell, story exploration, story enactment, perspectives charts, journal entries, emotion labeling, and personalization. These activities revolved around Mercer Mayer's A Boy, A Dog, and A Frog (1967) wordless picture book series. These books were used because of their age-appropriate subject matter and clear, simple depictions of character actions and facial expressions. To analyze the effectiveness of this intervention package in improving emotional competence, the number of emotion-based words belonging to the emotional categories of happiness, sadness, anger, fear, surprise, and disgust that were produced each session was counted. The percentage of appropriate usage was calculated to represent how often the participants used each emotion-based word in a semantically correct manner. Finally, emotion word productions that did not match the intended target word were analyzed for valence agreement. Results were highly variable but all three participants demonstrated improvements in the percentage of accurate productions in at least one emotional category. Although all three participants usually used words of a positive valence in an appropriate manner, inappropriate uses were also observed. When actual emotion-word productions mismatched the intended emotions, all three participants produced low valence agreement for words of positive valence and high valence agreement for words of negative valence. Further research is warranted but results suggested that this particular social communication intervention was effective in improving the production of specific emotion words by children with LI.
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Whiteside, Adam. "The Implications of Heavy and Non-use of Social Media| An Auto-Ethnographic Approach." Thesis, Southern Illinois University at Edwardsville, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10274331.
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<p> This study uses an auto-ethnography and 10 in-depth interviews (five non-user of social media and five heavy users) to provide a detailed look into the various possible implication social media has on people lives. Through my experiences own experiences leaving and using social media (for one month each) I have found that social could benefit family and romantic relationships while also potentially inciting romantic jealousy. Social media could also negatively impact self-esteem as increased passive use could lead to social comparison. Uses and gratifications, the hyperpersonal model, self-discrepancy theory, and cultivation theory provided various explanations for the implications of false self-presentation strategies on social media, online social comparison, how satisfied both heavy users and non-users are with their usage, and the overall difference in attitudes and opinions that heavy and non-users have in regards to social media.</p><p>
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Allen, Sharlene Andria. "Dispersed Social Work| Understanding Social Presence and Organizational Identification Through the Use of New Communication Technologies." Thesis, The George Washington University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3610095.
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<p> This phenomenological study examined how dispersed social workers experience interactions through new communication technology as periods of social presence with their centralized coworkers and supervisors. Additionally, this study sought to understand how interaction via new communication technology facilitates increased organizational identification among dispersed social workers. The conceptual framework focused on social presence and organizational identification theories as well as dispersed work within the context of social work.</p><p> Eleven participants engaged in semistructured, open-ended interviews, and data were analyzed according to Moustakas' (1994) phenomenological analysis reduction method. As a result, five themes and several connected elements emerged. The five themes were social presence, increased organizational identification (OI), lowered OI, advantages of dispersed social work, and challenges to dispersed social work.</p><p> Based on the themes and textural and structural descriptions, there were five findings that answered the two overarching research questions: What is the dispersed social worker's experience of interaction through new communication technology as periods of social presence with his or her centralized coworkers and supervisors? What is the dispersed social worker's experience of interaction via new communication technology as the facilitation of organizational identification? Those findings were as follows:</p><p> 1. Dispersed social workers do not experience interactions through new communication technology as periods of social presence with their centralized coworkers. 2. There are mixed experiences of interaction through new communication technology as periods of social presence with supervisors. 3. Interaction via new communication technology facilitated a varied sense of organizational identification based on the affective, communication, and cognitive components that encompass OI. 4. Dispersed social workers' affective and communicative OI is contingent upon the frequency and type of communication with coworkers (centralized and dispersed) and supervisor. 5. Lack of or negative interaction with centralized coworkers negatively impacted cognitive OI.</p><p> Based upon the findings, conclusions were drawn, and implications and recommendations for theory, research, and practice were discussed.</p>
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Yurasek, Kevin J. "Social Media Use During The College Transition." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5160.
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Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these populations - particularly in determining the most effective methods to communicate support during their transition. Using a phenomenological, qualitative approach with individual interviews of new college students in their first semester of college, this study seeks to clarify the college transition and identify what ways new college students are using Facebook during their transition. Participants identified three key themes of their college transition: a fear of not fitting in, wanting a sense of belonging, and wanting to stay connected with high school friends. Overall, the students interviewed had a successful transition and utilized Facebook to assist in each of the three themes they identified. Specifically, though, new college students are using the Group feature of Facebook to create a community of peers. The use of Facebook and Groups leads to a more successful student with a quicker and stronger adjustment to college. Higher education administrators can take advantage of this data to enhance existing strategies to increase student success.
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Sowa, Cathy Marie Quast. "Searching for a connection : Internet communication and mobile phone use for social membership /." View online, 2008. http://repository.eiu.edu/theses/docs/32211131400054.pdf.
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Fox, Brian D. "The principal as an effective communicator| Increasing parental and community engagement through the use of digital communication and social media." Thesis, Northwest Nazarene University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10142920.
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<p> Considerable research provides clear evidence for the relationship between student achievement and the engagement of parents and community members with their local schools through meaningful involvement of parents, families, and members of the community. The purpose of this mixed-methods research study is to find evidence supporting building principals in communication efforts which engage students’ families thus contributing to student learning and achievement. The growing expectation that educational leaders use digital communications and social media to engage others has been met with some success by some building administrators and school district leaders. </p><p> This study focuses on the communication skills and behaviors of principals and the resulting effects on public perception and engagement. Qualitative, focus-group interviews were conducted with principals at both the elementary and secondary levels. Survey data was gathered from parents and community members measuring attitude and perspective. Results suggest effective principals are aware of the impact of digital communications and social media and are becoming more strategic in their use of such tools. Participants report increased involvement in school activities as a result of their efforts. Survey results indicate most parents and community members (83%) rank their local school most favorably. Principals effectively using digital communications and social media meaningfully engage a variety of parents and community members knowing their involvement can lead to improved student achievement.</p>
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Watson, Brendan R. "Speaking up in the 21st century the effects of communication apprehension and internet self-efficacy on use of social networking websites /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4951.
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Thesis (M.A.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on April 7, 2008) Includes bibliographical references.
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Murray, Tina M. "Virtual Communities as a Health Information Source: Examining Factors that Predict Individuals' Use of Social Media for Health Communication." University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1411753982.
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Nash, Scott Joseph. "Television Executive Producers' Use of Twitter as a Public Relations Tool." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5554.
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This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with television executive producers.
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Biesen, Judith N. "You and I—pronoun use and communication patterns in anxious couples." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/313.
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Studies have identified links between anxiety and couple communication, anxiety and pronoun use as well as pronoun use and communication. The current study investigated the association between pronoun use and communication in the context of anxiety. One hundred and fifteen couples rated their communication with their partner and participated in two seven-minute problem-solving discussions, which were analyzed using a linguistic word count program. Results indicate that the use of I was not associated with ratings of communication whereas use of You by either partner was related to lower ratings of communication by both men and women. Moreover, the results of several moderation analyses suggest the association between women's (but not men's) ratings of communication and men's and women's use of You and men's I was moderated by both men's and women's anxiety. Women's anxiety moderated the relationship between both partner's use of You and women's rating of couple communication and men's anxiety moderated the relationship between men's use of You and I and women's view of couple communication. The hypothesis that pronoun use mediates the relationship between anxiety and couple communication was not supported. Implications are discussed.
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Rudwall, Runbert Petter, Oskar Norlander, and Johan Kos. "Different market, different practice? : How companies use Social Media in the USA, Japan and Germany." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176734.
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This study was done in order to research how companies’ usage of Social Media differ depending on which country they operate in. Little prior research had been done on whether companies in different countries use Social Media differently. This study was a first attempt to identify nuances in the field of country-specific characteristics in companies’ Social Media usage. 21 interviews with seven Social Media practitioners on the US, Japanese and German market were conducted. The findings showed that there are differences between how companies’ communicate, interact and measure Social Media. In conclusion, on the US market, companies that are successful in Social Media put emphasis on asking questions and listening to their consumers’ answers. On the Japanese market, companies that perform well drive interaction through sales promotion, and successful German companies tailor their communication to ultimately generate loyalty.
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Reno, Jenna E. "COLLEGE STUDENTS’ USE OF SOCIAL MEDIA TO COMMUNICATE ABOUT ALCOHOL AND DRINKING BEHAVIORS." UKnowledge, 2015. http://uknowledge.uky.edu/comm_etds/40.
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Social networking sites (SNSs) are an increasingly popular channel for communication among college students. Often students disclose more freely via social networking sites than they would in other situations. These disclosures commonly include information about engaging in risky health behaviors (e.g., binge drinking). Study 1 examined students’ impression management goals and self-presentation tactics specifically related to self-disclosures of drinking behavior on SNSs. Findings suggest that students use differing self-presentation tactics across various SNSs in order to achieve their impression management goals and to avoid consequences associated with disclosing about risky health behaviors to certain audiences. Study 2 sought to develop and measure SNS communication about alcohol related activities (SNCAA). It used the theory of normative social behavior as framework for investigating and predicting SNCAA. Additional variables that predict SNCAA were also identified. Findings demonstrate partial fit of the TNSB as a framework for explaining SNCAA. The overarching results of this project suggest a need for interventions aimed at reducing students’ SNCAA as well as increasing their overall knowledge about privacy and safety online.
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Christensen, Spencer Palmer. "Social Media Use and Its Impact on Relationships and Emotions." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6927.
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A large majority of the people throughout the world own a smartphone and access social media on a daily basis. Because of this digital attachment, the author sought to understand to what extent this use has impacted the users' emotional well-being and offline interpersonal relationships. A sample size of 627 participants completed a mixed-methods survey consisting of Likert scale and short answer questions regarding social media use, emotional well-being and interpersonal relationships. Results revealed that the more time an individual spent on social media the more likely they were to experience a negative impact on their overall emotional well-being and decreased quality in their relationships. Emotional well-being also mediated the relationship between time spent using social media and the quality of that user's relationships, meaning that the more time a person spent on social media the more likely their emotional well-being declined which then negatively impacted their relationships. The top three responses for negative effects of social media use on emotions were frustration, depression, and social comparison. The top three responses for negative effects of social media use on interpersonal relationships were distraction, irritation, and decreased quality time with their significant other in offline settings. An analysis of these, and other, results, along with relative implications, are discussed.
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Więckowska, Natalia Joanna, and Roxana Stefania Danila. "Being social when crisis knocks : Why and how companies use social media to communicate in a time of crisis." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18403.
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Over the past years communication patterns have been changing continuously due toincreased public demand for information and knowledge. Numerous social networks andwebsites have escalated and gained the attention of the academics and practitioners, as wellas the business society. Previously scholars researched this field of interest from differentperspectives. Thus it could be stated that the emphasis was put on the impact of the certainsocial media networks in terms of communication strategy. However, no holistic approachhas been noticed in regards to why and how companies can use different mediasimultaneously in order to overcome a crisis situation. This research is aimed at filling thegap within existing literature. This thesis complements the previous studies and provides a broader understanding uponthe role of social media in the crisis communication process by the use of the triangulationmethod. This approach refers to the implementation of both quantitative and qualitativestudies based on a questionnaire addressed to various organisations and by observing theactions taken by the company currently facing the crisis situation. The empirical findingsprovided concrete data on why companies use social media and how they can be deployedto communicate with the large audience during turbulent times. The conducted study revealed that even if social media plays an important role in thecommunication and information sharing, traditional media is still perceived as moretrustworthy by the organisations. Therefore, companies in crisis should combine the use ofthese two kinds of media in their corrective actions taken in order to regain public trust andovercome the crisis.
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Bell, Breeana Lee. "Using a Social Communication Intervention to Increase Emotion Word Use in Children with Language Impairment." BYU ScholarsArchive, 2017. https://scholarsarchive.byu.edu/etd/6842.
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The purpose of this thesis was to evaluate the efficacy of an intervention to increase the production of emotion words in five children with language impairment. Participants were between the ages of 5;11 (years; months) and 11;3 (at the onset of enrollment in treatment) and had been identified with language impairment. Each participant completed between three and six baseline sessions, 20 twenty-minute intervention sessions, and three follow-up sessions. Tasks included story reading, story enactment, and journaling. Each session was recorded and then coded for emotion category (sadness, anger, fear, and surprise), errors made, type of production, and valence agreement. Total emotion word production per category is reported along with percentage of non-overlapping data calculations to determine the effectiveness of treatment for each participant for each emotion word category. Based on percentage of non-overlapping data calculations, treatment was moderately effective for four of the five participants in at least one or more emotion word category. Treatment was mildly effective for all five participants in at least one emotion category. Each participant was observed to make between one and five valence errors throughout the intervention. The errors made by participants often involved the substitution of a simple emotion word category for a more complex emotion word category. Participants were more successful with intervention tasks when provided increased support from the clinician, as seen by most productions being made in response to a question or in response to a cue. While results from this intervention were variable, participants generally made improvements from their participation in this intervention. Utilization of a similar intervention framework with a few alterations based on the limitations observed would be beneficial in future research.
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Sweitzer, Brandon T. "Theoretical Integration: An Active Within Structures Approach to Predicting Social Media Use." University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1396542289.
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Manco, Vega Alejandra. "Early career researchers and PhD students from the social sciences use of Social Networking Sites (SNS) for science communication: an affordances approach." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-332028.
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This research aims to understand the different practices and strategies early career researchers and PhD students from the social sciences have in Social Networking Sites (SNSs) for science communication in one particular country: Brazil. Following this purpose, the central research question is which are the motives and rationale of the researchers for using social networking sites for science communication. Two sub-questions arise from this general research question: How do practices and strategies relate to the academic system of this country? And How do the traditional science communication practices translate into the use of Social Networking Sites (SNS)? This research is empirically oriented building up on case studies in Brazil. This study makes use of the adaptation that Van Dijck (2013) made of the Actor-Network Theory (ANT) and the review of affordances of social media platforms (Bucher & Helmond, 2016) to apply it to the study of social media as the theoretical approach. The methodological approach of this research is qualitative, using both interviews and netnography as research methods. The primary motivations for using different Social Networking Sites are all related to connectivity: communication with peers, to the public and research subjects, updating themselves about their research issue, dissemination of research, availability of papers, self-branding and participation in interest groups are the most mentioned. These motivations translate into cross-posting practices and integrated communication strategies -combining online and offline elements- on the different Social Networking Sites. These motivations translate into perceived affordances all related to social affordances, therefore, social capital processes: availability, scalability, visibility and multimediality. The academic system of the country has remained unchanged as it privileges traditional scholarly academic formats; therefore, early career researchers and PhD students from the social sciences only use the different Social Networking Sites (SNS) as a side aid but not as a primary means of communication. Social media is underused as a means of public science communication, even though these platforms offer a lot of advantages for pursuing such issue. Traditional science communication practices translate into the use of Social Networking Sites (SNSs). The most important issue that came out in this report was the fact that social affordances provided by Social Networking (SNSs) are still required to be endorsed by real life meeting to start further collaboration and the fact that English is the preferred language for such issues.
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Hynan, Amanda. "How I use the internet and online social media : experiences of young people who use Augmentative and Alternative Communication (AAC)." Thesis, Manchester Metropolitan University, 2013. http://e-space.mmu.ac.uk/323593/.
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This thesis addresses a specific gap in the literature base regarding the self-reported experiences of using the internet and online social media by adolescents and young adults (young people) who use augmentative and alternative communication (AAC) within the UK. The research took a socially constructivist approach and used a qualitative methodology to conduct semi-structured interviews with twenty-five young people (aged 14-24) with complex communication needs. The data was collected over a period of eighteen months within a mainstream school, two specialist schools, four specialist colleges and an adult residential centre. The study is based within the context of adolescent development for young people who use AAC. Peer relationships are important to adolescents (Helseth & Misvaer, 2010) and Smith (2005) identified establishing friendships is difficult for young people who use AAC in light of their physical and complex communication challenges which increases the risk of loneliness. Using online communication technology can help mitigate feelings of loneliness with people who use AAC (Cooper, Balandin & Trembath, 2009), although significant barriers for access have been identified (McNaughton & Bryen, 2007). The views of young people who use AAC are under-represented on the topic of the internet and online social media. There are important legal obligations to seek the views of young people with disabilities (Article 12, United Nations Convention on the Rights of the Child, 1989; Article 21, United Nations Convention on the Rights of Persons with Disabilities, 2006) but progress has been slow to include the voices of young people with significant communication impairment (Morris, 2003; Rabiee, Sloper and Beresford 2005; Wickenden, 2009). A grounded theory approach to data analysis generated nine categories, from which the core category identified was the desire to use the internet and online social media. A theoretical grounded theory is proposed which is also refined to offer a more accessible practical application version. The proposed ground theory is then used to explore whether outcome measures, focused on social inclusion within community 2 environments, may be applicable to perceptions of social inclusion within virtual communities. The key message of the thesis is that young people who use AAC have a clear desire to use the internet and online social media, as it is perceived to offer tangible benefits that are synonymous with identified outcome measures for community-based social inclusion, but they also face many challenges, especially regarding accessibility.
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Aghaee, Naghmeh. "Social Media Use in Academia : Campus Students Perceptions of How Using Social Media Supports Educational Learning." Thesis, Uppsala University, Department of Informatics and Media, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-130895.
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<p>Traditional education system on campus has been using as a legacy over decades to support educational learning. The major change over time has been made by the use of technology supporting students in the academic community. As the majority of students in higher education today belong to the digital-age-student generation, they frequently use online technology to interact with instructors, other learners, and to access online materials. In this study, the result is primarily presented from campus students’ perceptions, to gain a deeper understanding of how social media is being used to support educational and collaborative/cooperative learning. Although, almost all the respondents are frequent social media users, only a quarter of them use such media regularly for academic purposes. Through use of social media in academia, students have encountered with benefits─ as convenience, possibility of interaction anywhere/anytime, time-saving, low price and many others─ in addition to facing to limitations─ such as less effective or spontaneous contact, connection problems, lack of platform compatibility, less creative and innovative thinking, and other issues─ which have been discussed in this study.</p><p>This thesis adopted a qualitative research and the characterization of knowledge that is used is exploratory research method with the use of interview as a tool for empirical data collection. Twenty interviews have been conducted with Uppsala University higher education students within random subject disciplines. Among many different social media, the most frequent ones used by majority of students are e-mail, a common asynchronous media to interact with instructors and other learners; and Instant Messaging (IM), a synchronous communication way to interact with co-workers, classmates, or group-mates. Furthermore, learners use social media to coordinate their collaborative/cooperative work, share documents and ask questions. Facebook, Wikipedia, YouTube and other popular social media are also sometimes used for educational purposes.</p><p>The findings indicate that social media seems particularly beneficial for supporting educational learning; though there are some negative aspect and limitations. Learners look at using the technology and social media as a complement to support their studies and collaboration/cooperation. However, not many of them consider using such media as a substitute for face-to-face interactions and the traditional campus education. By drawing on this thesis and the previous studies, proposition on how use of social media supports educational learning in the future has been emerged.</p>
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Mangolothi, Brightness. "The use of social media for marketing and communication purpose in institutions of higher learning." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1019698.
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Social media have become a widely used tool to communicate with the orgnisations stakeholders. Institutions of higher learning are also venturing into this new way of marketing and communication. This study intended to determine how South African institutions of higher learning are using social media for marketing and communication purposes. Firstly, a literature study was conducted to gain an understanding on how social media are used. Further an empirical study was conducted, which consisted of two phases. The first phase was a case study on NMMU and Stellenbosch University. Structured-interviews, focus groups and observation were used to collect data from the cases. The collected data were then used to construct a questionnaire that was used for a survey. The survey was distributed to all 23 universities, 50 public FET colleges and the 200 private FET college. 92 institutions responded to the survey. The findings prove that there are various opportuntities and challenges in using social media although it should be stressed that the opportunities outweigh the threats. There is no visible difference between colleges social media implementation in relation to institutions of higher learning. Most institutions use more than one social media tool. Facebook is the most widely used social media followed by Twitter, YouTube and LinkedIn. Flickr, MXit, Google+ and Blog are the least used social media. The observations of the NMMU and Stellenbosch University show that these two institutions are striving to engage with their target audiences. Although the institutions are using social media, some of the concerns are that institutions are not measuring their social media use. For those who are measuring, most depend on the free measurement tools which focus only on the quantitative measure. The governance of the social media use is none existent. Most respondents stated that they do not have a policy or guidelines informing social media management. Most of the respondents felt that they want to use more social media tools in future although some of the challenges alluded to were lack of capacity, human resources and budget.
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Schuhmeier, Phoenisha. "@therealDonaldTrump EFFECT: DONALD TRUMP’S SOCIAL INFLUENCE THROUGH THE USE OF TWITTER." CSUSB ScholarWorks, 2019. https://scholarworks.lib.csusb.edu/etd/875.
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There has been a recent rise in the use of social media as a platform for political communication. President Donald Trump who is very influential, due in part to his celebrity status as well as his presidential position, has had the power to influence his millions of followers on twitter. For this research, I used a content analysis and comparative analysis approach on eight tweets made by President Donald Trump which targeted Mexican immigration, Maxine Waters, LeBron James, Don Lemon, the National Football League (NFL) national anthem protesters and Elizabeth Warren and three tweets made by Senator Ted Cruz which targeted Mexican immigration. I found that for Mexican immigration, twitter commenters on Trump’s tweets were more prone to agree with him, as opposed to Cruz’s tweets, where his commenters disagreed with him.
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Wilson, Brianna Rose. "Motivating Oneself to be Physically Active Through Selective Use of Social Media Imagery." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1530192099884859.
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Lundahl, Philpot Eva. "Social media adoption and use among information technology professionals and implications for leadership." Thesis, University of Phoenix, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3570894.
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<p>This sequential, mixed methods research addressed emerging social media use practices among IT professionals and explored lived experiences of senior IT leaders relative to successful organizational social media adoption and use. The study was informed by structuration theory and elements from the universal technology adoption and use (UTAUT) model, generation theory, and open leadership theory. In the first, quantitative descriptive research phase, an online survey was administered to describe IT professionals' uses of and attitudes toward social media in the workplace. Survey results based on 406 responses from IT professionals in the greater Seattle area indicated widespread use of different social media applications, and also showed that Millennial IT professionals use social media more extensively and are have more positive opinions about social media as compared to their older colleagues. Survey findings also indicated that an increasing number of employers are developing formal social media strategies and adopting policies and guidelines governing the use of social media in the workplace. The second, qualitative hermeneutic phenomenological research phase built on survey results and involved interviews with 13 senior IT leaders in the greater Seattle area. Findings indicated that despite the inherent user-driven nature of social media, senior leadership plays a key role in driving strategic social media adoption and in ensuring broad participation across generational cohorts and employee groups. Findings from the qualitative research phase further suggested that social media can help employees and stakeholders communicate and collaborate more effectively and efficiently, and that leaders can derive significant benefits from social media without compromising the integrity of their organizations. </p>
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Scraggs, Emily Anne. "The use of social science knowledge at the United States Agency for International Development." Thesis, London School of Economics and Political Science (University of London), 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.313027.
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Flodman, Stephanie. "How to Use Social Media As A Nordic Music Company Inspired By The Kpop Business." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169651.
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Klever, Abbey L. "#StandwithPP: An Analysis of Planned Parenthood's Use of Facebook." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1504780047608814.
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Sabelus, Saskia Felicitas. "Older people's use of new information and communication technologies and the role of social support in learning how to use them." Thesis, Goldsmiths College (University of London), 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539892.
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Brightman, Jessica Marie. "Strategizing Relationships 2.0: An Analysis of International Companies' Use of Social Media." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4294.
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Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen a dramatic increase of users around the world. Companies realize the importance of becoming a part of this generational trend, yet they do not understand the reasoning behind it, and, thus, do not develop a strategy for using social media to build relationships. Using content analysis, this study expanded on the stream of relationship management theory and social media literature by adding a global element. Results suggest that global companies are beginning to utilize the dialogic principles of information dissemination, disclosure, and interactivity/involvement. Additionally, strategizing Facebook post messages to have a customer focus (i.e., asking questions, posting multimedia, providing company information) will yield greater feedback and interaction.
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Sundqvist, Annette (Anett). "Knowing me, knowing you : Mentalization abilities of children who use augmentative and alternative communication." Doctoral thesis, Linköpings universitet, Institutionen för beteendevetenskap och lärande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-61120.
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The present thesis investigated several components important to the understanding of mentalization for children who use augmentative and alternative communication (AAC). The result of the thesis demonstrated that non-verbal mental age correlated significantly with mentalization tasks, and that the participants did not significantly differ compared to a nonverbal age-matched group of children without disabilities. Different expression of active participation, which is necessary to be able to display mentalization in dialogue, was observed in analysed interaction. The children’s social networks were limited and consisted of very few peers, thus limiting the possibilities of active participation. The number of peers in the children’s social networks correlated significantly with aspects of the children’s mentalization ability. Children who use AAC display their mentalization abilities independently in social interaction and through e-mail messages to peers. A wider construct that will have relevance to mentalization in ordinary situations is described encompassing several different abilities. The development of these abilities is dependent on the child’s capacity for adapting a cognitive flexibility when reflecting and theorizing on what is happening in a given situation. The development of mentalization is also dependent on a child’s close friendships, active participation in interaction, functional language ability, and varied social networks consisting of both peers and adults.
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Zaleski, Adam C. "Using perceived norms to predict heavy alcohol use among college students| Implications for social norms marketing campaigns." Thesis, Colorado State University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3720917.
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<p> The purpose of the present study was to investigate the relationship between perceived norms of heavy peer alcohol use and self-reported heavy alcohol use among college students from a large public university. A total of 865 participants completed a survey in Fall 2008 and 506 of those participants completed the follow-up survey in Spring 2009. As hypothesized, the perceived injunctive norm was found to predict additional unique variance in heavy alcohol use above and beyond gender, year in school, residence hall, retrospective high school alcohol use and the perceived descriptive norm. The interaction between the perceived injunctive norm and perceived descriptive norm was not significant in the prediction of heavy alcohol use, as hypothesized. This suggests that the combined effect of the perceived injunctive norm and perceived descriptive norm in predicting heavy alcohol use is additive and not multiplicative. In a secondary hypothesis, the relationship between the perceived descriptive norm and heavy alcohol use was stronger for males than females. Lastly, as predicted, the results revealed that the relationship between perceived norms of heavy alcohol use and self-reported heavy alcohol use are stronger among more proximal than distal groups. These results suggest that social norms marketing campaigns aimed at reducing heavy alcohol use among college students should include the injunctive norm, target males, and use more proximal reference groups such as the student’s own residence hall rather than more distal reference groups such as the typical university student.</p>
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Yardi, Sarita Ann. "Social media at the boundaries: supporting parents in managing youth's social media use." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/45746.
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This dissertation investigates ways of supporting parents in managing youth's social media use. I present empirical evidence of the challenges parents face in managing youth technology use. I then translate these results into the design and deployment of ParentNet, a community-based online social network for middle school parents to keep up with changes in technology. This dissertation provides new insights into the opportunities and challenges in conducting HCC research with a particular demographic, parents and youth. The contributions of this research are: (1) empirical studies of challenges parents face in managing youth technology use; (2) the design and deployment of a community-based online social network called ParentNet; (3) limitations and design considerations for deploying technological interventions for different social groups; and (4) reflection on emerging themes around overuse and disconnection in daily life.
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Menéndez, Fuente Irene. "How feminist comedians in Spain use stand-up comedy as a contestation communicative tool?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21948.
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This research project aims to contribute to the field of communication and social change through the analysis of different humoristic subversive mechanisms used by feminist comedians in Spanish society and their potential as a transformative tool in the country’s socio-political context.The personal stories of three feminist comedians interviewed for this research are analysed through the feminist standpoint theory, valuing the epistemic knowledge of women’s experiences and the potential of their communication through comedy as a contestation tool. Understanding knowledge as socially situated, through the experiences of the interviewed women, this research provides an analysis of the evolution of subversive mechanisms through comedy to contest the existing sociopolitical barriers.Comedy provides a safe space for the communication of subversive feminist messages that generate alternative points of view contesting existing hegemonic structures of knowledge and contribute to break gender stereotypes regaining subjectivity for women. Sharing marginal personal stories could promote connections among women through the identification of the oppressions suffered, creating a sorority movement that contributes to the evolution of feminism.
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De, Los Reyes Erica A. "Self-representation of Disability Identity and Intersectionality Through the Use of Online Blogs| A Qualitative Study." Thesis, California State University, Long Beach, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10752203.
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<p> The following qualitative study examines the social media’s role in the self-representation of disability identity and community. The data samples analyzed in this study are public blog posts authored and published by persons with disabilities. All postings collected were creations of authors who openly self-identified as persons with disabilities on their given webpage. The study uses snowball sampling to select 11 blog sites by authors who identify as persons with disabilities. Three samples were taken from each blog site, for a total of 33 samples; the samples included the inaugural blog which generally identifies purpose and demographic factors, and a randomly selected post from 2016 and 2017, respectively. Content analysis derived the themes of disability identity, externalization of their disability, representation, media, and intersectionality. Results indicated that social media has allowed people with disabilities to more easily access social spaces and conversations that allow them to represent and advocate for themselves. Furthermore, the unique blogging element of self-reporting allowed disability bloggers to better address the complexities of how social identities, such as gender, sexual orientation, race, and socioeconomic class, interact with one’s disability experience. Ultimately, social media is seen by people with disabilities as a valuable tool in providing representation for minority social identities that might otherwise go ignored in mainstream media.</p><p>
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Harrold, Kelly R. "Social media use among adolescents and young adults with autism spectrum disorder." Miami University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=miami1366995569.
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Algarni, Mohammed Ayedh. "The Use of Social Media in Informal Scientific Communication Among Scholars: Modeling the Modern Invisible College." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500018/.
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The concept of the invisible college is a key focus of scientific communication research with many studies on this topic in the literature. However, while such studies have contributed to an understanding of the invisible college, they have not adequately explained the interaction of social and structural processes in this phenomenon. As a consequence, past research has described the invisible college differently based on researchers’ perspectives, resulting in misinterpretations or inconsistent definitions of the relevant social and structural processes. Information science and related disciplines have focused on the structural processes that lead to scholarly products or works while placing less emphasis on the social processes. To advance understanding of the invisible college and its dimensions (including both social processes and structural processes), a proposed model (Modern Invisible College Model, MICM) has been built based on the history of the invisible college and Lievrouw’s (1989) distinction between social and structural processes. The present study focuses on the social processes of informal communication between scholars via social media, rather than on the structural processes that lead to scholarly products or works. A developed survey and an employed quantitative research method were applied for data collection. The research population involved 77 scholars from the Institute of Public Administration (IPA), in Saudi Arabia. Descriptive statistics, frequency and percentage were conducted for each statement. Means and standard deviations were calculated. The results indicate that the majority of participants heavily use social media for scientific communication purposes. Also, the results confirm that scholars consider social media to be an effective and appropriate tool for scientific communication. Seven factors were found in the findings to have positive correlations with uses and gratifications theory and the use of social media. This research contributes to and benefits scholars, reference groups (i.e., the invisible college itself), and institutions, and provides insight about the systematic development of indices for the use of informal communication channels.
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Noble, Shireen Mary. "Women’s Use Of and Decision‐Making Regarding Geo‐Social Networking Applications to Arrange Sexual Experiences." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5752.
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The purpose of this thesis was to learn more about geo-social networking applications and how they are used by women to meet sexual partners. Currently, there are no known studies that have looked at heterosexually-oriented geo-social networking applications or at the way women have used these apps for heterosexual sexual encounters. This thesis attempts to begin to bridge this gap in the literature.
For the first study, apps were selected based on their appearance in popular media articles about dating applications. Results generally related to online safety concerns, while occasional features were related to sexual safety concerns. Communication options were limited, and apps shared information with users about how far away they were from one another, from half a mile away to 5 miles away, depending on the app. Findings suggest that this is an area in need of more study, as how these apps are used by app users is currently unknown.
The second recruited four women aged 18-24 who reported willingly having had sex with a male partner they met over an app. The study found that participants were sharing personally identifying information over apps (full names, phone numbers, etc.), and occasionally meeting partners in private residences for the first time. All participants reported using condoms the first time they had sex with a partner they met over an app. Findings suggest there is much more research required on how individuals meet partners over geo-social networking applications and how to safely navigate these apps.
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U, Ka Kit. "Defining social media and its time displacement effect on Macao netizens' traditional media use and offline sociability." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525508.
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Heuser, Aden Elizabeth. "An Examination of the Use of Synchronous Computer-Mediated Communication Technology in Work Teams." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1258424936.
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Bencze, Alecia Nicole. "Dialogic Principles in Higher Education: A Longitudinal Content Analysis of Law School Instagram Use." University of Akron / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=akron1593526455756984.
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Liu, Bingyang. "Social Media Use and Political Participation in China: The Mediating Role of Political Efficacy." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7050.
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In the Chinese authoritarian and conservative political system, Chinese political efficacy and political participation are popular directions of research in recent years. Based on uses and gratifications theory and self-efficacy theory, this thesis explored the relationships among social media use, political efficacy, and political participation. The most important part of this study was examining the mediating role of political efficacy between social media use and political participation in mainland China. Internal political efficacy and external political efficacy are two dimensions of political efficacy that were separately examined in this study. The results revealed that internal political efficacy can mediate between social media use and political participation. However, external political efficacy cannot mediate social media use and political participation. The additional findings are related to gender, age, and educational level. Chinese males scored higher on average in social media use, internal political efficacy, and political participation than females. Chinese females measured a higher on external political efficacy score than males. In addition, Chinese young adults have more social media use related to politics than older adults. On the other hand, Chinese older adults have higher internal political efficacy and external political efficacy than younger adults. Furthermore, higher educational level is a strong predictor of political participation.