Academic literature on the topic 'Sociala influenser'

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Journal articles on the topic "Sociala influenser"

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Dr. Umakanth. S, Rishi SV, Piyush Jain, Himnish S Katta, and Leezong Lepcha. "The Role of Social Media Influencers in Shaping Gen Z’s Financial Decisions." International Journal of All Research Education and Scientific Methods 13, no. 03 (2025): 3653–64. https://doi.org/10.56025/ijaresm.2025.1302253653.

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This study examines how social media personalities affect the financial decisions of Generation Z. It uses a mixedmethods strategy to examine how influencers affect thoughts on budgeting, investing, and spending behaviors. Important key findings reveal that true authenticity, high relatability, and content relevance greatly affect trust and engagement. According to a 2021 survey by Morning Consult, 54% of Gen Z follow financial influencers for advice, and 45% of them are influenced by their content when making financial decisions. This ultimately influences financial behaviors. The paper also
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f, f. "Structural Understanding of Influencer Worship in Social Media: The Formation and Consequences of Influencer Power." International Academy of Global Business and Trade 19, no. 6 (2023): 183–203. http://dx.doi.org/10.20294/jgbt.2023.19.6.183.

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Purpose - Influencer marketing has emerged as a prominent trend in marketing, with marketers utilizing influencer endorsements to promote and sell products. The phenomenon of influencer worship has been identified as an individual’s obsession with social media influencers, who have become role models capable of influencing online consumer attitudes and behaviors. However, empirical research on influencer worship is still limited, with existing academic papers primarily focused on social media platforms rather than the evolving significance of influencers. Our study proposes a conceptual model
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Kim, Jihye, and Minseong Kim. "Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers." International Journal of Environmental Research and Public Health 19, no. 4 (2022): 2362. http://dx.doi.org/10.3390/ijerph19042362.

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This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward
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Trisatryo, Anugerah, and Nurdin Sobari. "Social media influencers: effects of followers' behavior and response to influencers." JPPI (Jurnal Penelitian Pendidikan Indonesia) 10, no. 4 (2024): 753. https://doi.org/10.29210/020243720.

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Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of intentions to follow beauty influencer accounts, imitate the lifestyle of beauty influencers, and recommend beauty influencers. Researchers use quantitative method. The targeted respondents are Generation Z and millennial individuals in Indonesia who are over 18 years old and follow at least one influenc
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Princess Khwela, Nombuso, Steven Kayambazinthu Msosa, and Bhekabantu Alson Ntshangase. "Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry." Business Ethics and Leadership 8, no. 4 (2024): 173–85. https://doi.org/10.61093/bel.8(4).173-185.2024.

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In recent years, the skincare industry in South Africa has witnessed a surge in the popularity of skincare products among female students. With the increase in social media platforms and the rise of influencer marketing, there is growing interest in understanding the influence of social media influencers on the purchase patterns of South African skincare products. Therefore, this study analyzed social media influencers and their role in the purchase pattern of South African skincare products among female students at university. An exploratory and qualitative study was undertaken, and data was
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Linta Khan and Javaria Asim. "Impact of Social Media Influencers on Purchase Intention." Research Journal of Psychology 3, no. 1 (2025): 151–65. https://doi.org/10.59075/rjs.v3i1.54.

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With an emphasis on the moderating function of source legitimacy, this study investigates how social media influencers affect customers' purchase intentions. Influencers on social media have grown to be important figures in influencing consumer behavior, especially among younger audience, Gen Z. This study investigates how influencer-generated content influences customers' attitudes, perceived behavioral control, and subjective norms, resulting in higher purchase intentions. It does this by drawing Source Credibility Theory. According to the study, as compared to influencers with lesser credib
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KALINOVÁ, EVA, and ADÉLA NEUBERGOVÁ. "INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM." AD ALTA: 11/02 11, no. 2 (2021): 107–11. http://dx.doi.org/10.33543/1102107111.

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The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independe
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Silfia, Imamatul, and Irwansyah Irwansyah. "Science communication by scientists and influencers on social media." Jurnal Manajemen Komunikasi 7, no. 1 (2022): 1. http://dx.doi.org/10.24198/jmk.v7i1.40508.

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This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purb
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Kumar, Aman. "THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32929.

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In the era of digital marketing, social media influencers have emerged as powerful catalysts shaping consumer behaviour and brand perceptions. This study investigates the impact of Instagram influencers endorsed by Nike on consumer behaviour in India, focusing on brand perceptions, attitudes, purchase decisions, and brand loyalty. Through a mixed-methods approach combining quantitative surveys, qualitative interviews, and content analysis, data was collected from 150 participants representing diverse demographic segments. Key findings reveal that exposure to Instagram influencers positively in
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Smith, Brian G., Megan C. Kendall, Devin Knighton, and Temi Wright. "Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility and Influence among the Social Media Influencers." Communication Management Review 03, no. 01 (2018): 6–29. http://dx.doi.org/10.22522/cmr20180127.

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Dissertations / Theses on the topic "Sociala influenser"

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Lorensson, Anna, and Larsson Tess. "Sociala Medier Inom Brottsprevention : Influensers eventuella möjlighet till informationsspridning." Thesis, Malmö universitet, Malmö högskola, Institutionen för kriminologi (KR), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-42548.

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Studiens syfte är att undersöka influensers möjlighet att vara ett hjälpande verktyg i det brottsförebyggande arbetet som sker över sociala medier. Relevansen för studiens syfte kan diskuteras utefter det faktum att internetanvändningen är en stor del av svenskars vardag samt har en fortsatt ökning i användandet. För att besvara studiens frågeställningar har studien övergripande använt en kvantitativ metod, med inslag av kvalitativa aspekter, där bland annat webbenkäter användes för att belysa frågeställningarna utifrån allmänhetens perspektiv. Likväl har studien använt ett mailutskick, vilket
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Trång, Emmie, and Madeleine Berggren. "Hur påverkas unga tjejers psykiska hälsa av Influensers och sociala medier? : En kvalitativ uppsats om det psykiska välmåendet hos unga tjejer." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-6189.

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Inledning: Forskningsrapporter som visas i tidningar och nyheter berättar att allt fler ungdomars psykiska hälsa blir sämre och sämre (Folkhälsomyndigheten, 2019). Avsikten med denna studie är att undersöka om det finns ett samband mellan unga tjejers psykiska hälsa och användande av sociala medier. Det finns ett fåtal forskningsartiklar inom just detta område vilket gör det ännu mer aktuellt att ta reda på mer. Syftet med denna studie var att undersöka och uppmärksamma sambandet mellan unga tjejers psykiska hälsa kopplat till sociala medier, samt hur Influensers påverkar ungdomar och deras vä
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von, Bahr Jemth Joanna, and Christian Fangel. "Träningsappar och motivation : En kvalitativ undersökning om vilka faktorer som påverkar motivation att använda mobila träningsapplikationer." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105382.

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Utvecklingen och intresset för mobila träningsapplikationer har växt markant de senaste åren och tusentals träningsapplikationer kan idag återfinnas på marknaden. Samtidigt har människor världen över blivit allt mer inaktiva vilket riskerar att leda till stora konsekvenser för individens hälsa och välmående. Mobila träningsapplikationer har visats ha stor potential för att lösa detta problem genom en ökad tillgänglighet och anpassning till användarens förutsättningar och behov. Ett flertal av de applikationer som finns på marknaden idag kan ses anta ett flertal strategie
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Hellerstedt, Julia, and Emina Mujkanovic. "Influencer Marketing: När gränsen mellan rekommendation och reklam suddas ut : En studie om hur Influencer Marketing påverkar konsumenters köpprocess." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150910.

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Bakgrund Konsumenters förtroende för traditionella marknadskommunikationer sjunker. Företag försöker därför hitta nya sätt att nå fram till konsumenter. En marknadskommunikation som vuxit fram till följd av detta är Influencer Marketing, vilken innebär att inflytelserika individer influerar människor på sociala medier. Influencer Marketing är dock fortfarande en gråzon och studier inom området är begränsade. Syfte: Studiens syfte är att, genom att undersöka konsumenter, erhålla en djupare förståelse för hur deras köpprocess påverkas av Influencer Marketing genom att identifiera och förstå fakt
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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research
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Eliassi, Sarzeli Hero, and Emma Jändel. "Influera mera : En studie om olika aktörers syn på digital marknadsföring genom influencers via sociala medier." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54481.

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Författare: Hero Eliassi & Emma Jändel Handledare: Åsa Lindström Examinator: Bertil Hultén Kurs: Examensarbete 30hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2016. Forskningsfråga: Hur ser olika aktörer på användandet av influencers sociala mediekanaler i digital marknadsföring? Syfte: Syftet med detta examensarbete är att analysera användandet av influencers och deras sociala mediekanaler i digital marknadsföring. Fenomenet kommer att undersökas utifrån fyra aktörers perspektiv; influencer marketing-byråers, handelsföretags, influe
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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons b
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Gabrielsen, Matilda, and Sofia Qvarnström. "Influencers påverkan på kunders tillit i förhållande till företags varumärke." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30363.

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Syfte: Syftet med studien är att analysera konsumenters tillit gentemot varumärken där företag använder influencers i marknadsföringen via sociala medier. Studien utgår från ett kundperspektiv.   Metod: Studien har utgått från kvantitativ metod där empirisk data samlats in utifrån en webbaserad enkätundersökning. Enkäten genererade 101 svar varav 95 var representativa. I SPSS bearbetades datan och analyserades därefter genom deskriptiv analys, korrelationsanalys och regressionsanalys. Resultatet användes sedan för att skapa diskussion som mynnar ut i studiens slutsats.   Resultat och slutsats:
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Gustafsson, Angelina, Elise Hallberg, and Jenny Ta. "Användarnas attityd kring influencer marketing via sociala medier : En kvantitativ studie om användandet, attityder och strategier." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25450.

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Idag handlar marknadsföring inte längre bara om att kommunicera ut ett budskap till en kund, utan även att hjälpa till att skapa ett bra intryck så att kunderna börjar kommunicera och föra budskapet vidare. I och med digitaliseringen kan företagen använda sig av olika sociala kanaler för att nå ut till en större räckvidd och förmedla sitt budskap till en större grupp konsumenter. Förr kunde en bra Tv-reklam eller annons i tidningen vara tillräcklig för att konsumenten skulle vilja köpa produkten men idag räcker inte det. Idag kan konsumenter enkelt använda sig av sociala medier för att hitta i
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Olsson, Evelina. "Ytliga låtsasvänner och reklampelare i ett : En kvalitativ studie om följares uppfattning om influencers och deras samarbeten." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33354.

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Syftet med denna studie är att studera vilken relation följare har till influencers, utifrån följarens perspektiv. Studien ämnar även undersöka hur deras publicering av betalda samarbeten på sociala medier bemöts av följarna. För att besvara studiens frågeställningar har jag använt mig av en kvalitativ undersökningsmetod, genom att utföra sex individuella intervjuer med kvinnor i åldrarna 22–27 år.Studien använder teorier såsom Tvåstegshypotesen, Multistegshypotesen, kommunikationsformen Word Of Mouth samt Parasocial Interaction Theory. Jag har också använt mig av tidigare forskning som belyse
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Books on the topic "Sociala influenser"

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Uddin, Nancy. Social Influencers. CQ Press, 2021. http://dx.doi.org/10.4135/cqresrre20210618.

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Inc, NetLibrary, ed. Social influences. Routledge, 1999.

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Turner, John C. Social influence. OpenUNiversity Press, 1991.

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P, Zanna Mark, Olson James M. 1953-, and Herman C. Peter 1946-, eds. Social influence. L. Erlbaum Associates, 1987.

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Xu, Wen, and Weili Wu. Optimal Social Influence. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-37775-5.

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Herman, C. Peter, Janet Polivy, Patricia Pliner, and Lenny R. Vartanian. Social Influences on Eating. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-28817-4.

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Trenholm, Sarah. Persuasion and social influence. Prentice Hall, 1989.

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T, Snowdon Charles, and Hausberger Martine, eds. Social influences on vocal development. Cambridge University Press, 1997.

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McKenzie-Richer, Antoinette. Social influences on adolescent smoking. Laurentian University, Human Development Department, 1997.

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Leung, Gabriel. Social media influences: Deaf education. National University, 2014.

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Book chapters on the topic "Sociala influenser"

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Pambudi, Mega Indira, Serli Wijaya, and Ferry Jaolis. "Content Value Versus Influencer Credibility: What Matters More for Followers’ Trust and Behavioral Intention Towards Collaborative Brands?" In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_102.

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AbstractInstagram is one of the top three most popular social media platforms in Indonesia. Nowadays, many local brand owners collaborate with influencers to promote products or services sold through Instagram. This study examines the extent to which influencer credibility and advertising content value are shared to create brand trust and consumer behavioral intention. The online survey was distributed to 206 followers of three female Indonesian fashion influencers with at least four hundred thousand followers on Instagram. The results show that influencer credibility and advertising content s
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Leban, Marina, and Benjamin G. Voyer. "Social media influencers versus traditional influencers." In Influencer Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-4.

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von Rotz, Jonas, and Kim Oliver Tokarski. "Social Influencer." In Digitale Transformation und Unternehmensführung. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26960-9_15.

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Kernen, Livia, Benjamin Adriaensen, and Kim Oliver Tokarski. "Social Influencer." In Digital Business. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32323-3_15.

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ZusammenfassungDie vorliegende Analyse erfolgreicher Social Influencer auf Instagram zeigt, dass die Glaubwürdigkeit/Authentizität das „höchste Gut“ der Social Influencer ist und die persönliche Beziehung sowie die Interaktion mit der Community weitere wichtige Aspekte darstellen. Die Social Influencer posten meistens Beiträge zu den Zeiten, in denen sie durchschnittlich am meisten Likes und Kommentare generieren können, sie verwenden viele Bildunterschriften, jedoch wenige Hashtags, die Interaktionsrate hängt stark davon ab, wie lukrativ ihre Beiträge für ihre Community sind. Beiträge mit fre
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Sbai, Adil. "TikTok – der neue Stern am Social-Media-Himmel." In Influencer Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31892-5_5.

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Närvänen, Elina, Tytti Kirvesmies, and Elina Kahri. "Parasocial relationships of Generation Z consumers with social media influencers." In Influencer Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-10.

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Sung, Juyup, Seunghyeon Moon, and Jae-Gil Lee. "The Influence in Twitter: Are They Really Influenced?" In Behavior and Social Computing. Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-04048-6_9.

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Herman, C. Peter, Janet Polivy, Patricia Pliner, and Lenny R. Vartanian. "Social Facilitation." In Social Influences on Eating. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-28817-4_11.

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Herman, C. Peter, Janet Polivy, Patricia Pliner, and Lenny R. Vartanian. "Social Comparison." In Social Influences on Eating. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-28817-4_9.

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Levesque, Nataly, Alysha Hachey, and Albena Pergelova. "No filter: navigating well-being in troubled times as social media influencers." In Influencer Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003559412-8.

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Conference papers on the topic "Sociala influenser"

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Chomová, Katarína, Janka Kopaničová, Dagmar Klepochová, and Marína Korčoková. "The Climate-Conscious Generation: The Influence of Sustainability Education and Influencers on Generation Z's Climate Responsibility." In 25th International Joint Conference Central and Eastern Europe in the Changing Business Environment. Vydavateľstvo EKONÓM, 2025. https://doi.org/10.53465/ceecbe.2025.9788022552257.144-154.

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This study examines how prior education and influencers impact sustainability awareness among Generation Z in Slovakia. Generation Z is crucial to shaping trends around renewable energy, sustainable fashion, and responsible consumption. Their purchasing decisions are influenced by various factors. While previous research has highlighted the role of education and influencers in fostering socially responsible behaviors, few studies focus specifically on this topic. A survey among 412 respondents was conducted to explore the relationship between education, influencer impact, and the adoption of a
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Perera, Ian, Alex Memory, Vera A. Kazakova, et al. "Principles for AI-Assisted Social Influence and Their Application to Social Mediation." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.9.

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Kim, Juho, and Michael Guerzhoy. "Observing the Southern US Culture of Honor Using Large-Scale Social Media Analysis." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.1.

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Chen, Shiyu, and Qianmu Li. "Prediction of Social Influence in Social Networks." In 2024 IEEE International Conferences on Internet of Things (iThings) and IEEE Green Computing & Communications (GreenCom) and IEEE Cyber, Physical & Social Computing (CPSCom) and IEEE Smart Data (SmartData) and IEEE Congress on Cybermatics. IEEE, 2024. http://dx.doi.org/10.1109/ithings-greencom-cpscom-smartdata-cybermatics62450.2024.00046.

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Chia, Yew Ken, Hui Chen, Guizhen Chen, et al. "Domain-Expanded ASTE: Rethinking Generalization in Aspect Sentiment Triplet Extraction." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.11.

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Siskou, Wassiliki, and Ingrid Espinoza. "”So, are you a different person today?” Analyzing Bias in Questions during Parole Hearings." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.8.

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Kodama, Takashi, Hirokazu Kiyomaru, Yin Jou Huang, and Sadao Kurohashi. "RecomMind: Movie Recommendation Dialogue with Seeker’s Internal State." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.4.

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Yin, Ziqi, Hao Wang, Kaito Horio, Daisuike Kawahara, and Satoshi Sekine. "Should We Respect LLMs? A Cross-Lingual Study on the Influence of Prompt Politeness on LLM Performance." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.2.

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Fisher, Julia R., and Nilam Ram. "Personality Differences Drive Conversational Dynamics: A High-Dimensional NLP Approach." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.3.

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Zeng, Linda. "Leveraging Large Language Models for Code-Mixed Data Augmentation in Sentiment Analysis." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.6.

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Reports on the topic "Sociala influenser"

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Kim, Do Yuon, and Hye-Young Kim. An Influencer Like Me: Does Influencer Social Status Matter? Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8758.

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Cho, Eunjoo, Jihyeong Son, and Ann Marie Fiore. Influence of Social Connectedness on Apparel Purchases through Social Commerce. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-358.

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Boff, Kenneth R. Social Cultural Dynamics of Trust, Influence and Persuasion. Defense Technical Information Center, 2015. http://dx.doi.org/10.21236/ada623519.

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Miller, Clara. Indications of feminist influence on contemporary social work practice. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.2769.

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Establés, MJ, M. Guerrero-Pico, and RS Contreras-Espinosa. Gamers, writers and social media influencers: professionalisation processes among teenagers. Revista Latina de Comunicación Social, 2019. http://dx.doi.org/10.4185/rlcs-2019-1328en.

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Advani, Arun. Social connectedness: and its influence on participation in risky behaviour. The IFS, 2011. http://dx.doi.org/10.1920/ps.ifs.2024.0971.

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KI, Chung-Wha, Leslie M. Cuevas, and Heejin Lim. Identification of Key Attributes of Social Media Influencers: An Exploratory Study. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8402.

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Caoui, El Hadi, Chiara Farronato, John Horton, and Robert Schultz. Consumer Demand with Social Influences: Evidence from an E-Commerce Platform. National Bureau of Economic Research, 2022. http://dx.doi.org/10.3386/w30351.

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Koytak, Huseyin Zeyd. What Factors Influenced COVID-19 Vaccine Hesitancy? Evidence from Social Media. Syracuse University Libraries, 2025. https://doi.org/10.14305/rt.lerner.2025.1.

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Rando Cueto, D., JF Paniagua Rojano, and C. de las Heras Pedrosa. Influence factors on the success of hospital communication via social networks. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1140en.

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