Relevant bibliographies by topics / Societal marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Societal marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Societal marketing"

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Crane, Andrew, and John Desmond. "Societal marketing and morality." European Journal of Marketing 36, no. 5/6 (June 2002): 548–69. http://dx.doi.org/10.1108/03090560210423014.

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Lopes, Michelle Rosa. "Marketing societal da empresa Multicoisas." Revista de Ciências Gerenciais 17, no. 26 (July 7, 2015): 9. http://dx.doi.org/10.17921/1415-6571.2013v17n26p9-19.

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<span>Este estudo de caso teve como fonte de pesquisa o marketing societal, onde a cada dia as empresas se enquadram em novos desenvolvimentos pela busca de sua sustentabilidade, com visão de mercado e analisando as mudanças de nosso planeta. Buscou-se mostrar a empresa cuja Responsabilidade Social se enquadra em parâmetros práticos e sociais. Tendo como preocupação, o futuro do planeta, evidenciado hoje nos mercados internacionais da globalização: há questão sobre preocupação com a água, sua pureza e fonte saudável. Em que País viveremos daqui há trinta anos, é a constante preocupação d
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Chimngamsert, Chotika, Pratanporn Jhundra-indra, and Saranya Raksong. "BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY." International Journal of Business Strategy 14, no. 3 (October 1, 2014): 39–58. http://dx.doi.org/10.18374/ijbs-14-3.4.

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Andreoli, Taís Pasquotto, Váldeson Amaro Lima, and Silvio Augusto Minciotti. "Marketing social e marketing societal: uma confusão teórica." Contextus – Revista Contemporânea de Economia e Gestão 16, no. 2 (July 25, 2018): 90–112. http://dx.doi.org/10.19094/contextus.v16i2.1045.

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Apesar da clara distinção entre os conceitos de marketing social e marketing societal, ainda é recorrente uma acepção errônea desses termos. Nesse sentido, o trabalho teve como objetivos: (1) mapear a produção acadêmica em relação aos temas do marketing social e marketing societal; e, principalmente, (2) verificar e analisar possíveis distorções no emprego desses termos. Foram feitos: um levantamento bibliográfico com o intuito de estudar as circunstâncias em que se originaram ambos os temas; e uma pesquisa bibliométrica associada a uma análise crítica dos conteúdos das publicações acadêmicas
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Abratt, Russell, and Diane Sacks. "Perceptions of the Societal Marketing Concept." European Journal of Marketing 23, no. 6 (June 1989): 25–33. http://dx.doi.org/10.1108/03090569010142640.

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Mill, Robert Christie. "Societal marketing — implications for tourism destinations." Journal of Vacation Marketing 2, no. 3 (April 1996): 215–21. http://dx.doi.org/10.1177/135676679600200304.

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Singhal, Mayank, Shweta Rajput, and Manish Jha. "Building Brand Image through Corporate Societal Marketing." BULMIM Journal of Management and Research 2, no. 2 (2017): 65. http://dx.doi.org/10.5958/2455-3298.2017.00011.3.

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Fowler, Samuel R. "A Societal Marketing Orientation for University Extension." Journal of Nonprofit & Public Sector Marketing 2, no. 2-3 (March 3, 1995): 45–61. http://dx.doi.org/10.1300/j054v02n02_04.

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van der Heyden, Cynthia, and Gerrit van der Rijt. "Societal Marketing and Philanthropy in Dutch Companies." Journal of Nonprofit & Public Sector Marketing 12, no. 1 (April 5, 2004): 23–36. http://dx.doi.org/10.1300/j054v12n01_02.

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Chattananon, Apisit, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, and Lackana Leelayouthayothin. "Building corporate image through societal marketing programs." Society and Business Review 2, no. 3 (October 9, 2007): 230–53. http://dx.doi.org/10.1108/17465680710825442.

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Dissertations / Theses on the topic "Societal marketing"

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Guimarães, Antonio Fernando. "Marketing verde e a propaganda ecológica: uma análise da estrutura da comunicação em anúncios impressos." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19102006-153357/.

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Este trabalho, apresenta a análise de conteúdo de um conjunto de anúncios ecológicos impressos, obtidos de empresas de setores econômicos diversos. Objetivou a analisar a estrutura implícita desses anúncios, os apelos ecológicos utilizados, o grau de profundidade com que o assunto ecologia era tratado pelas empresas pesquisadas. Começa com uma revisão do referencial teórico abordando parâmetros da responsabilidade social; conceitos de marketing estratégico e do marketing operacional; o marketing societal e as relações entre a comunicação integrada de marketing e o marketing ambiental. C
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Mulcahy, Natasha. "Investigating the relationship between consumer societal knowledge and the purchase of socially-conscious products: Testing the assumptions of the societal marketing concept." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16135/.

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Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship between consumer societal knowledge and the purchase of socially-conscious products. However, the few s
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Veliaj, Erjola, and Brittany Holtsinger. "Corporate Image Enhancement in Extractive Industries. : LAMCO case through a societal marketing perspective." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19126.

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This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.
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Carbonari, Junior Antonio Carlos. "Marketing ambiental: uma abordagem sob a perspectiva do desenvolvimento sustentável perante organizações da região nordeste do RS." reponame:Repositório Institucional da UNIVATES, 2009. http://hdl.handle.net/10737/73.

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Submitted by Ana Paula Lisboa Monteiro (monteiro@univates.br) on 2009-05-11T13:19:22Z No. of bitstreams: 1 AntonioCarbonari.pdf: 2106221 bytes, checksum: 4dcd62051e2bffd685d033fd8945dc2c (MD5)<br>Made available in DSpace on 2009-05-11T13:19:22Z (GMT). No. of bitstreams: 1 AntonioCarbonari.pdf: 2106221 bytes, checksum: 4dcd62051e2bffd685d033fd8945dc2c (MD5)<br>Neste período, em que se tem observado profundas e significativas transformações organizacionais ocorridas em concomitância com as questões e problemas ambientais de âmbito global, o presente trabalho teve como objetivo em um primeiro
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Liao, Mei-Na. "The operationalisation of the marketing concept in a nonprofit context : a study of societal orientation in UK general charities." Thesis, University of Exeter, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.414035.

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Adam, Nadine. "Analysis of new luxury, societal changes and implications for the marketing of automotive premium brands at the beginning of the 21st century." Thesis, University of the West of Scotland, 2017. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763525.

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Berthaud, Stéphanie. "Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue, de l'inconguence perçue et de la crédibilité du parrain." Thesis, Grenoble, 2013. http://www.theses.fr/2013GRENG014.

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Cette recherche se positionne dans un contexte de parrainage d'une cause par une marque, et plus précisément dans le cadre d'une publicité de soutien en faveur d'une cause environnementale. Elle vise notamment à répondre à la problématique suivante : comment améliorer l'efficacité d'une publicité de soutien ? La littérature a mis en exergue le rôle majeur joué par la congruence/incongruence perçue entre le parrain et l'entité parrainée, mais ce concept fait néanmoins débat depuis plus de trente ans dans la littérature marketing (Fleck et Maille, 2010 ; Maille et Fleck, 2011). Les objectifs de
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Wisansing, Jutamas. "Tourism planning and destination marketing : towards a community-driven approach : a case of Thailand." Lincoln University, 2004. http://hdl.handle.net/10182/671.

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This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orienta
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Gustafsson, Filip, and Matilda Sparrenhök. "Företagens krishantering under samhällskriser : Betydande faktorer för hanteringen." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35122.

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Syfte: Syftet är att undersöka företagens hantering av en samhällskris. Vilka faktorer är av vikt för att inte utsätta företaget för risker och utveckla samhällskrisen till en varumärkeskris? Studien utforskar hur dessa faktorer påverkar den faktiska krishanteringen under covid-19 pandemin och vilken skepnad dessa överväganden tar. Metod: Metoden som använts i studien är av kvalitativ karaktär. Data samlades in genom strukturerade intervjuer av nio personer med ledningsposition och kunskap om företagets hantering av covid-19 pandemin.  Resultat och slutsats: Studien visar att företagens hanter
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Sengès, Eloïse. "Antécédents, manifestations et effets du Bien Vieillir Désiré sur la consommation des seniors." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED033.

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Enjeu important pour le marketing des seniors, le concept de bien vieillir demeure peu investigué par la recherche en marketing. Nous introduisons un nouveau concept, le Bien Vieillir Désiré (BVD), qui fait référence aux objectifs psychologiques, physiques, sociaux et financiers, poursuivis dans la quête du bien vieillir. Nous en proposons un modèle de mesure bifactoriel, fiable et valide, en quatre dimensions : le BVD général, le BVD physique, le BVD social et le BVD financier. Son influence est testée sur huit comportements de consommation relatifs aux secteurs suivants : alimentation, e-san
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Books on the topic "Societal marketing"

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Sargeant, Adrian. Market and societal orientation in the nonprofit sector. Henley-on-Thames: Henley Management College, 1999.

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Shapiro, Stanley, Mark Tadajewski, and Clifford Shultz. Macromarketing – a Global Focus: Marketing Systems, Societal Development, Equity & Poverty. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262382.

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Codeluppi, Vanni. Consumo e comunicazione: Merci, messaggi e pubblicità nelle società contemporanee. Milano, Italy: F. Angeli, 1989.

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Molero, Víctor. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de Alarcón, Madrid: ESIC, Business Marketing School, 2006.

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Ayala, Víctor Manuel Molero. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de alarcón, madrid: ESIC Editorial, 2006.

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Falsanisi, Giorgio. Le società di calcio del 2000: Dal marketing alla quotazione in Borsa. Soveria Mannelli, Catanzaro: Rubbettino, 2001.

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Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i
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The marketing of Sister B. Salt Lake City: Signature Books, 2002.

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Symposium on Research and Marketing for the Arts (1990 Florence, Italy). Symposium on Research and Marketing for the Arts. Amsterdam, The Netherlands: ESOMAR, 1990.

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R, Laczniak Eugene, and Prothero Andrea, eds. Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge, 2012.

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Book chapters on the topic "Societal marketing"

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Bıçakcıoğlu-Peynirci, Nilay. "Societal Marketing." In Encyclopedia of Sustainable Management, 1–3. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_458-1.

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Campbell, Timothy T., and José-Rodrigo Córdoba. "The Need to Reconsider Societal Marketing." In Professionals' Perspectives of Corporate Social Responsibility, 119–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02630-0_7.

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Aziato, Lydia, Lillian Akorfa Ohene, and Charles Ampong Adjei. "The Societal and Healthcare Context." In Health Service Marketing Management in Africa, 7–19. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-2.

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Ingalls, John. "Intercultural Communication within Multinational Marketing Firms: A Societal Perspective." In Proceedings of the 1996 Multicultural Marketing Conference, 9–14. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_3.

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Boyer, Stefanie, and Brent Baker. "Societal and Organizational Effects of Covert Marketing: A Persuasion Knowledge Model Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 28. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_16.

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Ikeda, Ana Akemi, Marcos Cortez Campomar, and Irene Kazumi Miura. "Consumer Behavior Toward Electrical Energy: A Social and Societal Issue." In Global Perspectives in Marketing for the 21st Century, 252–57. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_79.

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Babin, Barry J., and Mitch Griffin. "Societal Influences on Schematic Processing in the Service Encounter: Directions For Study." In Minority Marketing: Research Perspectives for the 1990s, 95–99. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17386-3_20.

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Wright, Christopher S., Alex Kouznetsov, and Sarah Kim. "Sustainability Allusion, Societal Marketing, and the Environmental Footprint of Hybrid Autos." In Sustainability in the Mineral and Energy Sectors, 631–49. Boca Raton : Taylor & Francis, 2016. | “A CRC title.”: CRC Press, 2016. http://dx.doi.org/10.1201/9781315369853-34.

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Gabriel, Marcelo L. D. S. "Sustainability as a Key Component of Marketing Strategy: A Societal Approach." In Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, 119–24. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications, Inc., 2019. http://dx.doi.org/10.4135/9789353287733.n10.

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Murphy, Patrick E., and Gene R. Laczniak. "Marketing ethics and corporate social responsibility for a broader societal perspective." In Business Transformation for a Sustainable Future, 183–93. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003188773-15.

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Conference papers on the topic "Societal marketing"

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Ozuru, Henry N., and Joy E. Akahome. "Societal marketing concept and energy poverty eradication: An evidence from Nigeria." In Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy. AOSIS, 2016. http://dx.doi.org/10.4102/aosis.2016.icbmd10.07.

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Gheorghe, Razvan, and Kosuke Ishii. "Eco-Design Value Alignment: Keys to Success." In ASME 2007 International Mechanical Engineering Congress and Exposition. ASMEDC, 2007. http://dx.doi.org/10.1115/imece2007-41228.

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This article analyzes the eco-design challenges in the 21st century. In a world of globalization and outsourcing, environmental legislation became a main driver for doing eco-design. Eco-innovation and green money are concepts to create marketing advantages and differentiation from their competitors, transforming a legislative handicap into financial benefits and societal recognition. This paper introduces Life cycle Environmental Value Chain Analysis (LC-EVCA) and Environmental Worth Analysis (EWA) to identify the stake-holders implementing environmental improvement programs and the value rel
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Song, Tae Ho, HaeJin Seo, and Yuan Xina. "SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.01.02.

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Hong, Yuan, and Chen Bing. "Notice of Retraction: Network word-of-mouth marketing strategy on basis of human-oriented societal communication theory." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881811.

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Varnalieva, Jasminka, and Smilka Janeska Sarkanjac. "Online marketing — The case of Macedonia." In 2016 International Conference on Information Society (i-Society). IEEE, 2016. http://dx.doi.org/10.1109/i-society.2016.7854173.

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Blahutova, Tatiana. "INTERACTION MARKETING MANAGEMENT UNIVERSITIES AND THE KNOWLEDGE SOCIETY." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018h/31/s13.084.

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Moutinho, L. "The i(nformation) society and telecom (nonsense) marketing." In ConTEL 2003 - 7th International Conference on Telecommunications. IEEE, 2003. http://dx.doi.org/10.1109/contel.2003.176886.

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Yokoyama, Noriko, and Shuji Hashimoto. "Self-marketing system for a restaurant to enhance customer action." In 2017 International Conference on Information Society (i-Society). IEEE, 2017. http://dx.doi.org/10.23919/i-society.2017.8354671.

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Chilingaryan, V. V. "IMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES." In Люди речисты - 2021. Ulyanovsk State Pedagogical University named after I. N. Ulyanov, 2021. http://dx.doi.org/10.33065/978-5-907216-49-5-2021-136-163.

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There is a certain loop persisting throughout the marketing field as a whole – the cycle of adaptation of the customer to advertisements they see and vice versa. The cycle’s complexity is also further developed via a multitude of factors i.e., linguistic or cultural identity of a certain consumer audience and originality or common acceptance of wide-world use of certain strategies. The aims of the research are to characterize non-traditional marketing strategies and to analyze their effectiveness. Object of research is the untraditional marketing strategies while the subject is the impacts of
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Çelik, İsmail Erkan, Öznur Akman, Ayben Ceyhan, and Vedat Akman. "Sustainability in Green Marketing and an Example from the World: Tchibo." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01660.

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Companies are expected to seek solutions towards global environmental problems threatening the quality of life in the world today and the society which they are a part have expectations towards it. As a result, they need to behave in a way responsible for the environment as a member of the society and give density to social activities integrating awareness to green marketing and sustainability. They need to develop community awareness both economic and social wise. In this study, along with developing social responsibility and sustainability issues and green marketing to be discussed will be p
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Reports on the topic "Societal marketing"

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (
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