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Relevant bibliographies by topics / Soft drink industry Marketing

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Academic literature on the topic 'Soft drink industry Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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Journal articles on the topic "Soft drink industry Marketing"

1

Thusyanthy, Vadivelu. "Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka." International Journal of Business and Management 13, no. 7 (2018): 93. http://dx.doi.org/10.5539/ijbm.v13n7p93.

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This study aims to assess the degree of celebrity endorsement and brand credibility in the carbonated soft drink industry in Sri Lanka. Questionnaires were used to collect the data from youth educated consumers of Sri Lankan Universities. Unidimensionality, reliability and validity assessments were performed to confirm scale reliability and validity, whereas one sample t-test was conducted to test hypotheses using 338 responses. The results revealed that the degree of celebrity endorsement and brand credibility were at low levels in the carbonated soft drink industry in Sri Lanka, especially a

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Alamsyah, Zeffry, Ujang Sumarwan, Hartoyo Hartoyo, and Eva Z. Yusuf. "Analisis Faktor-Faktor yang Mempengaruhi Pilihan Jenis Minuman pada Situasi Konsumsi Hang-Out dan Celebration." Jurnal Manajemen dan Organisasi 1, no. 1 (2016): 40. http://dx.doi.org/10.29244/jmo.v1i1.14149.

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<p><em>Soft-drink market in Indonesia continuously grows in the last ten years; however the growth is varied among soft-drink categories in different years. This encourages practitioners in soft-drink industry to understand what factors influencing the consumer when they buy soft-drink to consume, as this will be beneficial to formulate an effective marketing strategy. This research elaborates factors that are predicted as influencer for consumer in choosing soft-drink to buy and consume during hang-out and celebration situation. From 2</em><em>6</em><em> fa

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Ali Yab, Muhammad, Muhammad Ilyas, and Chaudhry Abdul Rehman. "Customer Based Brand Equity: Evidence from the Soft Drink Industry in Pakistan." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 9, no. 2 (2014): 1637–47. http://dx.doi.org/10.24297/ijmit.v9i2.2888.

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This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (CBBE) Model regarding link between brand equity and customer response. The study was designed to test the hypotheses through measuring the dimensions of brand equity of soft drink industry. Data was collected through a structured questionnaire. Brand equity predictors help to create and build customer based brand equity (CBBE) through an inter

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Shahzad, Faisal, Jamshed Khan Khattak, Mobeen Jamshed Khattak, and Fahad Shahzad. "Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior." British Food Journal 117, no. 3 (2015): 1205–22. http://dx.doi.org/10.1108/bfj-08-2013-0219.

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Purpose – The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered but it is important to understand whether the extent of consumer socialization in terms of soft drink consumption influences consumer behavior by taking into consideration consumer cohorts. Design/methodology/approach – The quantitative research is based on consumer survey method by using Likert scale questionnaire. Convenience sampling technique with a sample size of 637 is used. Data are analyzed by using

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Egede, Ehikwe Andrew, and Felix O. Egboro. "Challenges of Channel Conflicts Management in Soft Drink." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 9, no. 1 (2014): 1520–29. http://dx.doi.org/10.24297/ijmit.v9i1.673.

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Producing products that customers want, pricing them correctly and developing well designed promotional plans are necessary but not sufficient conditions for customer satisfaction. The final part of the Jigsaw is distribution, the place element of the Marketing Mix. Products need to be available in adequate quantities, in convenient locations and at the time when customers want to buy them. Producers need to consider not only the needs of their ultimate customers but also the requirements of channel intermediaries, those organizations responsible for facilitating the distribution of products t

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Thusyanthy, Vadivelu. "Health Consciousness and Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka." International Journal of Business and Management 13, no. 3 (2018): 188. http://dx.doi.org/10.5539/ijbm.v13n3p188.

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The purpose of this study is to assess the degree of health consciousness and customer based brand equity, and this study aims to consider further the impact of health consciousness on customer based brand equity by using the health belief model theory and brand value concept in the carbonated soft drink industry in Sri Lanka. A total of 338 usable data were collected from undergraduate students at universities in Sri Lanka. In analyzing the empirical data one sample t-test and simple linear regression analysis were used. The results show that the degree of health consciousness and customer ba

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Reshidi, Dr Sc Nail, MSc Vjosa Fejza, and MSc Albnore Durmishi - Devetaku. "Comparative Analysis of Promotion Strategies in the Industry of Energy Drinks in Kosovo." ILIRIA International Review 6, no. 1 (2016): 9. http://dx.doi.org/10.21113/iir.v6i1.228.

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Energy drinks remain one of the most dynamic segments of soft drinks. Recent developments indicate that companies are extending their activities. The fact that the category of energy drinks is so successful is leading to a highly competitive environment. Therefore, to increase profit and to create a firm position in such a competitive market, promotion policies and its strategies and forms by companies should be properly understood and implemented. To this end, this part of the paper will review literature from various authors for purposes of understanding the role of drafting and implementing

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Adefulu, Adesoga, and Louise Van Scheers. "Re-examination of sales promotion effectiveness: A descriptive approach." Corporate Ownership and Control 12, no. 4 (2015): 337–43. http://dx.doi.org/10.22495/cocv12i4c3p1.

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The research focuses on sales promotion effectiveness in Coca- Cola and 7UP Soft Drink Companies in Lagos, Nigeria. The study is important because of the observable huge budget on sales promotion in the industry. The study adopted survey research design using structured questionnaire. The mean and percentage value of the respondents were used to analyze data. Findings showed sales promotion enhanced sales growth, differentiates products from competitors and advertising efficiency decline did not increase sales promotion useage. The study concluded that sales promotion is a veritable tool to ac

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Sanchez, Joaquin, Carmen Abril, and Michael Haenlein. "Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry." Journal of the Academy of Marketing Science 48, no. 2 (2019): 270–87. http://dx.doi.org/10.1007/s11747-019-00683-5.

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Meyers, Cynthia B. "Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign." Media International Australia 86, no. 1 (1998): 27–37. http://dx.doi.org/10.1177/1329878x9808600105.

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In 1992, the globally distributed soft drink maker Coca-Cola jettisoned its long-time advertising strategy of ‘one sight, one sound, one sell’. Looking to tap into the American youth culture Zeitgeist and shore up its market among youth worldwide, Coca-Cola hired a Hollywood talent agency, Creative Artists Agency, because it would provide an ‘enormous resource to popular culture’. CAA shaped the initial ‘Always Coca-Cola’ campaign as a diverse array of images ‘style-sorted’ in order to attract and retain remote control-wielding audiences. Despite advertising industry concerns that a talent age

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Dissertations / Theses on the topic "Soft drink industry Marketing"

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Ho, Chi-kwan May. "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes? /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883162X.

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Bidiwala, Aqsaa, and Ziying Liu. "Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43985.

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Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. However, brand’s unethical behavior has always been a topic discussed by society, especially for the soft drinks industry. Problem Previous research has shown that there is a link between brand loyalty, brand trust and brand attachment. It has also been implied that consumers with high commitment t

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Ho, Chi-kwan May, and 何芷君. "Coca-cola's brand marketing in the carbonated soft drinks industry: a living thing or on the ropes?" Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31267932.

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Vrana, Pavel. "Analýza potencionální expanse Kofoly do Německa." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-255780.

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Účelem této práce je analyzovat potenciální expanzi Kofoly, ČeskoSlovensko a.s. do Německa a poskytnout doporučení na základě výzkumu a literatury. Autor bude analyzovat odvětví nealkoholických nápojů a podnikatelský potenciál v Německu.

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Poon, Yuk-lam Francis. "A case study of tonic food drink marketing strategy /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038626.

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Silva-Plata, Catalina. "Towards a soft path for water in the food and drink industry." Thesis, University of Strathclyde, 2015. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=25993.

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Water is vital for all human and environmental activities. Climate change, population growth and consuming trends pose major uncertainties to the future availability of this resource. The soft path for water concept was first proposed as a paradigm shift in water management. This idea focuses on the sustainable delivery and use of water-related services matched to the needs of end users, rather than seeking sources of new supply. The concept was initially conceived as a way for governments and societies to embed water sustainability principles in their policies. Food is considered one of the m

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Poon, Yuk-lam Francis, and 潘煜林. "A case study of tonic food drink marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266782.

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O'Neil, Stephanie Jade. "Exploring industry driven marketing influences on young people who drink alcohol." Thesis, University of Newcastle upon Tyne, 2012. http://hdl.handle.net/10443/1897.

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Background: While the overall proportion of young people who report drinking alcohol in the UK appears to have decreased over the past fifteen years, those who do drink are consuming in larger quantities, and drinking more frequently. An association between industry-driven alcohol marketing and young people’s drinking behaviour has been demonstrated in a number of cross-sectional, longitudinal and qualitative studies, but less is known about how young people are affected by alcohol marketing and how marketing processes knit with other widely studied influences on young people’s drinking behavi

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Tantiwongwat, Usamas. "Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand." Thesis, Karlstads universitet, Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-28982.

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This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. Moreover, there is a situation regarding a global cola brand Pepsi falling into the trouble in terms of logistics and distribution channels after having been separated from its local partner company. In addition, Pepsi’s ex-partner company has launched a new cola brand into the market, a completely separate operation without any ties to Pepsi. As

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Erdogan, Innocentia Gugulethu. "Treatment of softdrink industry wastewater using an integrated anaerobic/aerobic membrane bioreactor." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/919.

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Thesis submitted in fulfilment of the requirements for the degree Master of Technologae: Chemical Engineering in the Faculty of Engineering at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY 2014<br>Most softdrink industries in developing countries are moving towards wastewater reuse or recycling. Water and wastewater reutilization, costs of treatment and disposal guidelines, remain the most critical factors for the development of sustainable water use for softdrink industries. Wastewater reuse or recycle has potential in the softdrink industry, depending on the wastewater characteristics’ c

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Books on the topic "Soft drink industry Marketing"

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Thomson, Rupert. Soft! Knopf, 1998.

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Soft. Bloomsbury, 1998.

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Soft! Knopf, 1998.

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Kō̜ngkīrati, Wichudā. Sưk nam dam. Samnakphim Matichon, 2013.

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Allen, Frederick. Secret formula. Open Road Integrated Media, 2015.

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Capitalism: An ethnographic approach. Berg, 1997.

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Enrico, Roger. The other guy blinked: How Pepsi won the Cola wars. Bantam, 1986.

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Jesse, Kornbluth, ed. The other guy blinked: How Pepsi won the cola wars. Bantam, 1986.

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Canada. Industry, Science and Technology Canada. Soft drink manufacturers. Industry, Science and Technology Canada, 1988.

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Bailin, Paul. World soft drink containers. Freedonia Group, 1998.

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Book chapters on the topic "Soft drink industry Marketing"

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Amine, Lyn S., and Deepa Raizada. "Market Entry into the Newly Opened Indian Market: Recent Experiences of U.S. Companies in the Soft drinks Industry." In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_74.

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Bisschoff, Christo A., and Christo J. Bester. "The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_87.

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Swain, Anil, Neha Shukla, and Neelancherry Remya. "Treatment of Wastewater from Beverage/Soft Drink Industry by Microwave Photolytic Process." In Lecture Notes in Civil Engineering. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-0990-2_26.

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Garg, Minal. "Treatment and Recycling of Wastewater from Beverages/The Soft Drink Bottling Industry." In Applied Environmental Science and Engineering for a Sustainable Future. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1468-1_11.

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Dolekoglu, Celile O., Ali Kara, Gurkan Erel, and Oscar W. DeShields. "Modeling Soft Drink Buyers’ Preferences for Stimulant Beverages: Empirical Evidence from an Emerging Market." In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_130.

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Karnatak, Kamal, and P. R. S. Sarma. "Flexibility in Transportation Management Strategy for Improved Efficiency: An Indian Soft Drink Industry Perspective." In Flexible Systems Management. Springer India, 2015. http://dx.doi.org/10.1007/978-81-322-2380-1_14.

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"Soft Drink Waste Treatment." In Waste Treatment in the Food Processing Industry. CRC Press, 2005. http://dx.doi.org/10.1201/9781420037128-10.

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Seng, Swee-Song, Yung-Tse Hung, and J. Paul Chen. "Soft Drink Waste Treatment." In Waste Treatment in the Food Processing Industry. CRC Press, 2005. http://dx.doi.org/10.1201/9781420037128.ch7.

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Lodorfos, George, Anastasia Konstantopoulou, Ioannis Kostopoulos, and Eyo Emmanuel Essien. "Food and Drink Industry in Europe and Sustainability Issues." In The Sustainable Marketing Concept in European SMEs. Emerald Publishing Limited, 2018. http://dx.doi.org/10.1108/978-1-78754-038-520180006.

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Grunert, Klaus, Jacob Rosendahl, Andreas I. Andronikidis, et al. "Drinking Motives." In Consumption Culture in Europe. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2857-1.ch008.

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This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: self-expressive and functional. This distinction is universal and hence applies across Europe. However, the importance of self-expressive as compared to functional motives, as well as the way in which these relate to different beverages, does differ across Europe. Both dimensions are relevant for the motives for drinking non-alcoholic drinks, whereas the self-expression dimension dominates reasons for drinking alcoholic drinks. The Eastern European countries have generally higher scores on the self-expression dimension, indicating that such motives play a bigger role there compared to the other regions. No clear geographical pattern emerged with regard to the functional dimension. Beer and spirits are the alcoholic drinks and tea, water, and juice the non-alcoholic drinks that are related to high scores on the self-expression dimension. Water and juice are the drinks scoring highest on functionality, being mainly related to health, availability, and quenching one’s thirst. The non-alcoholic products scoring low on functionality are coffee, tea, soft drinks, and energy drinks. Analysis of socio-demographic differences resulted in only a few effects. Men, lower education groups, and lower income groups are more likely to drink alcohol for reasons other than self-expression motives (such as to quench one’s thirst). Also, the health motive plays a larger role for older people, and the self-expressive and social motives play a larger role for younger people. The chapter closes with recommendations for the marketing of drink products in Europe.

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Conference papers on the topic "Soft drink industry Marketing"

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Motta Toledo, Claudio Fabiano, Jose Euripedes Ferreira de Jesus Filho, and Paulo Morelato Franca. "Meta-heuristic approaches for a soft drink industry problem." In Factory Automation (ETFA 2008). IEEE, 2008. http://dx.doi.org/10.1109/etfa.2008.4638579.

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Leiva, Javier Cuzmar, and Víctor M. Albornoz. "Short-term Production Scheduling in the Soft Drink Industry." In 5th International Conference on Operations Research and Enterprise Systems. SCITEPRESS - Science and Technology Publications, 2016. http://dx.doi.org/10.5220/0005825104160423.

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Burnaz, Sebnem, and Y. Ilker Topcu. "A Multi-Criteria Decision Model For Turkish Soft Drink Industry." In The International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 2005. http://dx.doi.org/10.13033/isahp.y2005.003.

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Ali, Tahir, Imran Ahmad, Attiq Ur Rehman, and Shahid Kamal. "Understanding Customer Experiences Through Social Media Analysis of Three Giants of Soft Drink Industry." In 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC). IEEE, 2018. http://dx.doi.org/10.1109/besc.2018.8697304.

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Motta Toledo, Claudio Fabiano, Paulo Morelato Franca, Reinaldo Morabito, and Alf Kimms. "Evolutionary Approaches to Solve an Integrated Lot Scheduling Problem in the Soft Drink Industry." In 7th International Conference on Hybrid Intelligent Systems (HIS 2007). IEEE, 2007. http://dx.doi.org/10.1109/his.2007.35.

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Motta Toledo, Claudio Fabiano, Paulo Morelato Franca, Reinaldo Morabito, and Alf Kimms. "Evolutionary Approaches to Solve an Integrated Lot Scheduling Problem in the Soft Drink Industry." In 7th International Conference on Hybrid Intelligent Systems (HIS 2007). IEEE, 2007. http://dx.doi.org/10.1109/ichis.2007.4344034.

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"Building Brand Loyalty through Selected Marketing Activities: Case Study of a Soft Drink Brand in Hyderabad, India." In International Conference on Trends in Economics, Humanities and Management. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0814096.

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Tsytsulina, Dina, and Svetlana Avdasheva. "“SOFT PRICE REGULATION” IN THE NON-REGULATED INDUSTRY: PRICE CAP INFLUENCE ON THE INCENTIVES TO COLLUDE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.09.

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Ramsina, Snezhana. "Integration of Public and Private Aspects in Business Models 4.0 of the Tourism Market." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-58.

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The current digital opportunities that have spawned the upgrade of the business versions of tourism and hospitality have been actualised due to the hard-to-predict pandemic nature of the COVID-19 coronavirus threat and travel bans. In Business Model 4.0. the usual forms of the relationship between the public (institutional) and the private, individual in tourism and hospitality are transformed. Research objective: to characterise the integration capabilities of automated (AI-based) travel industry business processes that personalise the tourism offers to the needs and preferences of travel ler

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Reports on the topic "Soft drink industry Marketing"

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Ergonomic interventions for the soft drink beverage delivery industry. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, 1996. http://dx.doi.org/10.26616/nioshpub96109.

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In-depth survey report: ergonomic interventions for the soft drink beverage delivery industry at Pepsi-Cola Company, Dayton, Ohio. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Institute for Occupational Safety and Health, 1994. http://dx.doi.org/10.26616/nioshectb18112a.

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