Log in

Relevant bibliographies by topics / Soft drink industry Marketing / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Soft drink industry Marketing.

Dissertations / Theses on the topic 'Soft drink industry Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 37 dissertations / theses for your research on the topic 'Soft drink industry Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Ho, Chi-kwan May. "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes? /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883162X.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Bidiwala, Aqsaa, and Ziying Liu. "Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43985.

Full text

Abstract:

Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. However, brand’s unethical behavior has always been a topic discussed by society, especially for the soft drinks industry. Problem Previous research has shown that there is a link between brand loyalty, brand trust and brand attachment. It has also been implied that consumers with high commitment t

APA, Harvard, Vancouver, ISO, and other styles

3

Ho, Chi-kwan May, and 何芷君. "Coca-cola's brand marketing in the carbonated soft drinks industry: a living thing or on the ropes?" Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31267932.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Vrana, Pavel. "Analýza potencionální expanse Kofoly do Německa." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-255780.

Full text

Abstract:

Účelem této práce je analyzovat potenciální expanzi Kofoly, ČeskoSlovensko a.s. do Německa a poskytnout doporučení na základě výzkumu a literatury. Autor bude analyzovat odvětví nealkoholických nápojů a podnikatelský potenciál v Německu.

APA, Harvard, Vancouver, ISO, and other styles

5

Poon, Yuk-lam Francis. "A case study of tonic food drink marketing strategy /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038626.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Silva-Plata, Catalina. "Towards a soft path for water in the food and drink industry." Thesis, University of Strathclyde, 2015. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=25993.

Full text

Abstract:

Water is vital for all human and environmental activities. Climate change, population growth and consuming trends pose major uncertainties to the future availability of this resource. The soft path for water concept was first proposed as a paradigm shift in water management. This idea focuses on the sustainable delivery and use of water-related services matched to the needs of end users, rather than seeking sources of new supply. The concept was initially conceived as a way for governments and societies to embed water sustainability principles in their policies. Food is considered one of the m

APA, Harvard, Vancouver, ISO, and other styles

7

Poon, Yuk-lam Francis, and 潘煜林. "A case study of tonic food drink marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266782.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

O'Neil, Stephanie Jade. "Exploring industry driven marketing influences on young people who drink alcohol." Thesis, University of Newcastle upon Tyne, 2012. http://hdl.handle.net/10443/1897.

Full text

Abstract:

Background: While the overall proportion of young people who report drinking alcohol in the UK appears to have decreased over the past fifteen years, those who do drink are consuming in larger quantities, and drinking more frequently. An association between industry-driven alcohol marketing and young people’s drinking behaviour has been demonstrated in a number of cross-sectional, longitudinal and qualitative studies, but less is known about how young people are affected by alcohol marketing and how marketing processes knit with other widely studied influences on young people’s drinking behavi

APA, Harvard, Vancouver, ISO, and other styles

9

Tantiwongwat, Usamas. "Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand." Thesis, Karlstads universitet, Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-28982.

Full text

Abstract:

This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. Moreover, there is a situation regarding a global cola brand Pepsi falling into the trouble in terms of logistics and distribution channels after having been separated from its local partner company. In addition, Pepsi’s ex-partner company has launched a new cola brand into the market, a completely separate operation without any ties to Pepsi. As

APA, Harvard, Vancouver, ISO, and other styles

10

Erdogan, Innocentia Gugulethu. "Treatment of softdrink industry wastewater using an integrated anaerobic/aerobic membrane bioreactor." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/919.

Full text

Abstract:

Thesis submitted in fulfilment of the requirements for the degree Master of Technologae: Chemical Engineering in the Faculty of Engineering at the CAPE PENINSULA UNIVERSITY OF TECHNOLOGY 2014<br>Most softdrink industries in developing countries are moving towards wastewater reuse or recycling. Water and wastewater reutilization, costs of treatment and disposal guidelines, remain the most critical factors for the development of sustainable water use for softdrink industries. Wastewater reuse or recycle has potential in the softdrink industry, depending on the wastewater characteristics’ c

APA, Harvard, Vancouver, ISO, and other styles

11

Spivey, J. Kirby. "Coke vs. Pepsi the cola wars in South Africa during the anti-apartheid era /." unrestricted, 2009. http://etd.gsu.edu/theses/available/etd-07032009-071127/.

Full text

Abstract:

Thesis (M.A.)--Georgia State University, 2009.<br>Title from file title page. Jared Poley, committee chair; Mohammed Hassen Ali, committee member. Description based on contents viewed Feb. 11, 2010. Includes bibliographical references (p. 75-80).

APA, Harvard, Vancouver, ISO, and other styles

12

Fachada, Joaquina Mimoso. "When a local competitor (slightly) shakes up the global giant: a case on the soft drink market." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8486.

Full text

Abstract:

Submitted by Joaquina Mimoso Fachada (joaquina.mimosofachada@gmail.com) on 2011-07-27T19:38:13Z No. of bitstreams: 1 Thesis_MPGI_Mimoso Fachada.pdf: 2706743 bytes, checksum: ee088196879ad1e4cc5537cba0bb0b9d (MD5)<br>Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-07-28T12:49:51Z (GMT) No. of bitstreams: 1 Thesis_MPGI_Mimoso Fachada.pdf: 2706743 bytes, checksum: ee088196879ad1e4cc5537cba0bb0b9d (MD5)<br>Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-07-28T12:51:15Z (GMT) No. of bitstreams: 1 Thesis_MP

APA, Harvard, Vancouver, ISO, and other styles

13

Cacciolatti, Luca Angelo. "The use of formalised marketing information on the growth of small and medium sized enterprises in the Scottish food and drink industry." Thesis, University of Kent, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590018.

Full text

Abstract:

This research investigates the impact of formalised marketing information on SME growth. It is recognised that SM Es present peculiar characteristics that make their marketing distinctive from larger companies. The lack of resources in SMEs is a barrier to effective marketing. Furthermore, marketing plays an important role in fostering a sustainable relationship with consumers, enabling SME growth. However, SMEs marketing decision-making is affected by whether the SME manages to acquire, analyse and utilise formalised marketing information. For the purpose of this research, marketing informati

APA, Harvard, Vancouver, ISO, and other styles

14

Brink, Andries Petrus. "Strategies engaged by a South African beverage organisation entering African markets." Thesis, Nelson Mandela Metropolitan University, 2005. http://hdl.handle.net/10948/410.

Full text

Abstract:

Africa is acknowledged as a vast, untapped market for consumer goods as trade barriers are coming down and economies are starting to develop. The need for consumer goods arises with economic activity. This poses the following question, which will be addressed by this research: How can potential African consumer markets be successfully unlocked by a South African beverage organisation, thereby reducing risk of failure and eliminating the cost of a hit-and-miss approach? The secondary study focused on evaluating the aspects involved with risks and the modes of entry into foreign markets. The mac

APA, Harvard, Vancouver, ISO, and other styles

15

Gardner, Kevin. "Employees' perception of engagement and its influence on critical success factors." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020826.

Full text

Abstract:

Increasing competition within the non-alcoholic, ready to drink market (NARTD) in South Africa has intensified the need for soft drink producers to identify ways in which to enhance their competitiveness. One of the most important challenges for organisations operating in this industry is to produce quality products while meeting the needs of customers, at the lowest possible cost. While a number of competitors may rely on various competitive strategies such as lower priced products, it could become increasingly challenging for others to adopt similar approaches without comprising on the quali

APA, Harvard, Vancouver, ISO, and other styles

16

Santos, Rodrigo dos. "Lean seis sigma para otimização das atividades de logística reversa em uma indústria de refrigerantes." Universidade de Taubaté, 2015. http://www.bdtd.unitau.br/tedesimplificado/tde_busca/arquivo.php?codArquivo=770.

Full text

Abstract:

The concern of society about the environmental impact mainly post-consumer waste is increasing every day. The degradation that the environment suffers from the dump this waste and the lack of sustainability that the current economic model predicts, are factors that influence the search for alternatives to solve or minimize these effects. The objective of this paper is to present the application of Lean Six Sigma in packaging reverse logistics activities in a soft drink industry. The Reverse Logistics has become important in organizations because it deals with the reverse flow of resources amon

APA, Harvard, Vancouver, ISO, and other styles

17

Gutierrez, Yllú Adriana Georgette. "Relación entre el consumo de bebidas azucaradas e índice de masa corporal (IMC) en estudiantes universitarios, Lima, 2018-2019." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654715.

Full text

Abstract:

Introducción: El consumo de bebidas azucaradas (SSB) se ha relacionado con un incremento en el Índice de Masa Corporal (IMC), lo cual sería especialmente preocupante en poblaciones con un potencial de exposición prolongada, tales como estudiantes. Objetivo: Evaluar la relación entre el consumo calórico proveniente de SSB medido mediante el cuestionario Bevq-15 e IMC en estudiantes de carreras de ciencias de la salud de una universidad peruana. Materiales y métodos: Estudio transversal analítico en base a la medición del consumo calórico de 15 bebidas mediante la administración del cuestiona

APA, Harvard, Vancouver, ISO, and other styles

18

Moudrá, Erika. "Založení Marketingového fondu v ČR k podpoře zemědělského a potravinářského sektoru." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261781.

Full text

Abstract:

The thesis deals in its theoretical part of the Czech food market - their promotions and opportunities for improvement in the context of establishing the Marketing fund with the insipration taken from the Austrian and German models. It shows some of the proven mechanisms of applied Wine Fund of the Czech Republic. A separate chapter is devoted to the Federation of the Food and Drink Industries of the Czech Republic, which its 20 years of history inseparable part of the food market and one of the main promoters of establishing a Marketing fund in the Czech Republic. Other chapters are devoted t

APA, Harvard, Vancouver, ISO, and other styles

19

Barberis, Ashley Paul. "Bromor Foods marketing strategy: a perspective." Thesis, 2009. http://hdl.handle.net/10210/2619.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Phiri, Elsie Morwesi. "The influencers of consumption frequency intention in the sparkling soft drinks category amongst South African youth." Thesis, 2016. http://hdl.handle.net/10539/22150.

Full text

Abstract:

A research report submitted to Wits Business School, Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg, in partial fulfilment of the Degree of Master of Management in Strategic Marketing November 2015<br>Building, maintaining and measuring consumption frequency over a specific period of time has become the primary driver of success for nonalcoholic beverage organisations; however, there is limited research on youth consumption frequency within South Africa. Using the Theory of Planned Behaviour, the study aimed to investigate the impact of brand associati

APA, Harvard, Vancouver, ISO, and other styles

21

Guérin, Aude Louise. "Study of the competitive dynamics between national brands and private labels within the soft drinks industry." Master's thesis, 2018. http://hdl.handle.net/10071/17277.

Full text

Abstract:

Purpose: Our dissertation aims at understanding how competitive dynamics influence the performance of Private Labels (PL) and National Brands (NB) within the French soft drinks industry. We seek to understand how PL brands and NB build their competitive advantage in the market and how they compete against one another. Lastly, our objective is to make managerial recommendations designed to guide the future development of NB and PL in the soft drinks industry. Methodology: Our dissertation is a qualitative study. We gathered the inputs of 10 experts working for both retailers and manufact

APA, Harvard, Vancouver, ISO, and other styles

22

"Service work and the commercialized relationship: a case study of a multinational soft drink company in China." 2003. http://library.cuhk.edu.hk/record=b5891698.

Full text

Abstract:

Fang Fang.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2003.<br>Includes bibliographical references (leaves 158-168).<br>Abstracts in English and Chinese.<br>ABSTRACT --- p.i<br>ACKNOLEDGEMENTS --- p.iii<br>CONTENTS --- p.v<br>Chapter CHAPTER 1 --- Introduction --- p.1<br>Chapter 1.1 --- Empirical Puzzles and Theoretical Questions<br>Chapter 1.2 --- Casing a Case: A Multinational Soft Drink Company as a Theoretical Case to Study the Interactive Service Work and Emotional Labor<br>Chapter 1.3 --- The Research<br>Chapter 1.4 --- Overview of the Thesis<br>Chapter CHAPTER 2 --- Liter

APA, Harvard, Vancouver, ISO, and other styles

23

"Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao." 1998. http://library.cuhk.edu.hk/record=b5889407.

Full text

Abstract:

by Cheung Kin, Ken, Ko Chi-Chung.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.<br>Includes bibliographical references (leaves 86-90).<br>ABSTRACT --- p.i<br>ACKNOWLEDGMENT --- p.iii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.v<br>LIST OF CHARTS --- p.vii<br>Chapter CHAPTER I - --- INTRODUCTION --- p.1<br>Market Definition --- p.1<br>Market Size --- p.3<br>Chapter CHAPTER II - --- METHODOLOGY --- p.5<br>Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7<br>Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11<br>Industry Structure --- p

APA, Harvard, Vancouver, ISO, and other styles

24

Wessels, Maria Magdalena. "Carbon and water footprint for a soft drink manufacturer in South Africa." Diss., 2015. http://hdl.handle.net/10500/20158.

Full text

Abstract:

The aim of this study was to determine a carbon and water footprint for a beverage manufacturing company. The carbon footprint determination was conducted on Scope 1 and Scope 2. The water footprint was determined on the blue water and grey water. The beverage production volumes of the beverage manufacturing company were used to determine both the carbon and the water footprint. The theoretical background to this study was based on both local and international beverage companies and the outcome for the carbon and water footprint was benchmarked against the local and international compani

APA, Harvard, Vancouver, ISO, and other styles

25

"A Study of linear programming method in planning the production expansion for a soft-drink manufacturer." Chinese University of Hong Kong, 1986. http://library.cuhk.edu.hk/record=b5887174.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Gasmi, Farid. "Econometrics of Duopolistic Games in Prices and Advertising: The Case of the U.S. Soft Drink Industry." Thesis, 1988. https://thesis.library.caltech.edu/5401/5/Gasmi_f_1988.pdf.

Full text

Abstract:

<p>This thesis pursues the double purpose of measuring, and improving the tools of measurement of, the economic impact of both advertising and pricing decisions by firms in duopolistic industries. In seeking to obtain efficient statistical estimates of the effect of these variables on market demands, we specify various structural economic models from which we derive estimable systems of simultaneous equations. The essential hypothesis is that, at any given period, observations on the variables of these simultaneous-equation econometric models have arisen as the equilibrium outcomes of some spe

APA, Harvard, Vancouver, ISO, and other styles

27

Ma, Sung-Chi, and 馬松淇. "The Study in Success Factors of New Product Development for Soft Drink Manufacturing Industry–Fuzzy AHP Approach." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69836794065847999738.

Full text

Abstract:

碩士<br>國立中正大學<br>企業管理所<br>96<br>The beverage market is a mature market in Taiwan .There are hundreds of new products to introduce every year , but just only several can be survived .It must have some important factors to facilitate , and stand in the market for the survival new product . In the tradition ,the literatures of new product development (NPD) always discuss with some specific factors which impact the success of new products.But it just provide some specific factors to be get attention for management , not entire informations . Concerning about market characteristics and scare rso

APA, Harvard, Vancouver, ISO, and other styles

28

Asaba, Shigeru. "Behavioral similarity among Japanese firms." 1999. http://catalog.hathitrust.org/api/volumes/oclc/49086970.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Dony, Alexander George Constant. "Market entry strategies for the consumer goods industry in the PR China : an empirical study on the beer and soft drink industry /." 1998. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008106471&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

"Strategic business planning for the ready-to-drink beverage market in the People's Republic of China." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889008.

Full text

Abstract:

by So Mei.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaf 59).<br>Abstract --- p.i<br>Chapter I. --- INTRODUCTION --- p.1<br>The Company Background --- p.1<br>Market Outlook --- p.3<br>Step Into the Largest Consumer Market --- p.4<br>Behind the Story - Protectionism Policies of Central Government --- p.5<br>Scope and Objective --- p.7<br>Chapter II. --- METHOD --- p.7<br>Chapter III. --- LITERATURE REVIEW --- p.8<br>Chapter IV. --- SITUATION ANALYSIS --- p.18<br>Business Potential --- p.19<br>Government Intervention --- p.20<

APA, Harvard, Vancouver, ISO, and other styles

31

"Pepsi-Cola's Challenge in China and its strategic moves into equity joint venture." Chinese University of Hong Kong, 1995. http://library.cuhk.edu.hk/record=b5895612.

Full text

Abstract:

by Anita Mei Che Ip.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1995.<br>Includes bibliographical references (leaves 36).<br>INTRODUCTION --- p.1<br>BACKGROUND OF PEPSI-COLA --- p.3<br>HISTORY OF PEPSI-COLA --- p.4<br>PEPSICO MANAGEMENT --- p.5<br>PEPSI'S GLOBAL PRESENCE & PEPSI´ةS PRESENCE IN THE ASIA-PACIFIC REGION 5 --- p.6<br>NEW MARKET STRATEGY --- p.9<br>SOFT DRINK INDUSTRY --- p.9<br>Concentrate producers<br>Bottlers<br>Distributors<br>CHALLENGES TO THE SOFT DRINK INDUSTRY --- p.12<br>THE CHINESE BEVERAGE INDUSTRY --- p.13<br>Size and Characteristics<br>Joint Ventures

APA, Harvard, Vancouver, ISO, and other styles

32

Mariz, Pedro Maria Gorjão Machado de Melo. "Port Wine : a fashionable cocktail drink? : a cluster's marketing and branding approach." Master's thesis, 2015. http://hdl.handle.net/10400.14/19969.

Full text

Abstract:

Founded in 1933, the Douro and Port Wines Institute (Instituto de Vinhos do Douro e Porto – IVDP), is the most relevant governmental institution on what concerns the Port wine industry regulation, control and promotion. Worldwide recognized and awarded by its quality, Port wine is a fortified wine that can only be produced in the Douro Demarcated Region, the oldest in the world. With such a distinguished competitive advantage, the Port wine cluster has underperformed in the recent past, by failing to change the people’s perception of Port as a “boring old-man’s drink”, only to be drank

APA, Harvard, Vancouver, ISO, and other styles

33

NAN, WANG CHENG, and 王政楠. "The study of distributor's relationship bond on manufacturer's involvement in new product development:An empirical study on Taiwan's soft drink industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/08660874278151463866.

Full text

Abstract:

碩士<br>實踐大學<br>企業管理研究所<br>93<br>Following up the changes of consumers’ buying habit, consumers tend to try new things, thus diminish the brand loyalty. As the product life cycle shortens, whether the new product development succeeds has been the key for the enterprise to win the market. The one who leads to offer new product is the winner in the market. To increase the speed and lower the cost of new product development, plus to learn the skills and ability from the manufacturer, the distributor is starting to build up a closer relationship with the manufacturer to accelerate the new product de

APA, Harvard, Vancouver, ISO, and other styles

34

"A case study: takeover of a joint venture in the People's Republic of China." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888682.

Full text

Abstract:

by Hui Hon Chiu, Jeffrey.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.<br>Includes bibliographical references (leaves 36-37).<br>ABSTRACT --- p.iii<br>TABLE OF CONTENTS --- p.v<br>LIST OF ILLUSTRATIONS --- p.vi<br>LIST OF TABLES --- p.vii<br>Chapter<br>Chapter 1. --- INTRODUCTION --- p.1<br>Chapter 2. --- INVESTMENT IN CHINA --- p.4<br>Chapter 3. --- THE CARBONATED SOFT DRINK INDUSTRY IN CHINA --- p.8<br>Chapter 4. --- PEPSI-COLA IN CHINA --- p.15<br>GZ Bottling Plant --- p.17<br>Chapter 5. --- CONFLICTS IN THE GZ BOTTLING PLANT --- p.25<br>Cultural Conflicts with PRC P

APA, Harvard, Vancouver, ISO, and other styles

35

Matanga, Alec. "An investigation into the impact of customer service quality on customer satisfaction with particular reference to the carbonated soft drink industry in South Africa." Diss., 2010. http://hdl.handle.net/10500/3143.

Full text

Abstract:

Final draft report presented to the Graduate School of Business Leadership, University of South Africa<br>The main purpose of this study is to ascertain the major service quality variables that determine customer satisfaction for the Carbonated Soft Drink market which is dynamic and is also part of the highly competitive impulse beverage industry in South Africa. Amalgamated Beverages Industry (aka Coca Cola) still holds the lion’s share of the market although its share has fallen in the last 5 years presumably due to the growth in the consumption of substitutes such as bottled water, 100% fr

APA, Harvard, Vancouver, ISO, and other styles

36

"Incentive compensation scheme: case studies of two PRC softdrink plants." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5885851.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Chen, Chun-Wei, and 陳俊維. "Integrating R&D and Marketing in Online Game Industry: A Case Study of Soft-World International Corporation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/79918579384033356892.

Full text

Abstract:

碩士<br>國立清華大學<br>科技管理研究所<br>95<br>2007 is another stage of online game industry in Taiwan. The survivals must compete with the newborns. The key to success is integrating R&D and Marketing. In early stage, we learned how important marketing is. In the last stage, it showed advantage of R&D. Now, the trend is integrating R&D and Marketing. This research takes the greatest and the most successful online game group in Taiwan— Soft-World group for example. I design my research construction according to the ways of case study by Yin (1994: 90-99). I interviewed the top manager of Soft-World group an

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!