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Journal articles on the topic 'Soft drink industry Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Thusyanthy, Vadivelu. "Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka." International Journal of Business and Management 13, no. 7 (2018): 93. http://dx.doi.org/10.5539/ijbm.v13n7p93.

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This study aims to assess the degree of celebrity endorsement and brand credibility in the carbonated soft drink industry in Sri Lanka. Questionnaires were used to collect the data from youth educated consumers of Sri Lankan Universities. Unidimensionality, reliability and validity assessments were performed to confirm scale reliability and validity, whereas one sample t-test was conducted to test hypotheses using 338 responses. The results revealed that the degree of celebrity endorsement and brand credibility were at low levels in the carbonated soft drink industry in Sri Lanka, especially a

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Alamsyah, Zeffry, Ujang Sumarwan, Hartoyo Hartoyo, and Eva Z. Yusuf. "Analisis Faktor-Faktor yang Mempengaruhi Pilihan Jenis Minuman pada Situasi Konsumsi Hang-Out dan Celebration." Jurnal Manajemen dan Organisasi 1, no. 1 (2016): 40. http://dx.doi.org/10.29244/jmo.v1i1.14149.

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<p><em>Soft-drink market in Indonesia continuously grows in the last ten years; however the growth is varied among soft-drink categories in different years. This encourages practitioners in soft-drink industry to understand what factors influencing the consumer when they buy soft-drink to consume, as this will be beneficial to formulate an effective marketing strategy. This research elaborates factors that are predicted as influencer for consumer in choosing soft-drink to buy and consume during hang-out and celebration situation. From 2</em><em>6</em><em> fa

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Ali Yab, Muhammad, Muhammad Ilyas, and Chaudhry Abdul Rehman. "Customer Based Brand Equity: Evidence from the Soft Drink Industry in Pakistan." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 9, no. 2 (2014): 1637–47. http://dx.doi.org/10.24297/ijmit.v9i2.2888.

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This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (CBBE) Model regarding link between brand equity and customer response. The study was designed to test the hypotheses through measuring the dimensions of brand equity of soft drink industry. Data was collected through a structured questionnaire. Brand equity predictors help to create and build customer based brand equity (CBBE) through an inter

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Shahzad, Faisal, Jamshed Khan Khattak, Mobeen Jamshed Khattak, and Fahad Shahzad. "Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior." British Food Journal 117, no. 3 (2015): 1205–22. http://dx.doi.org/10.1108/bfj-08-2013-0219.

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Purpose – The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered but it is important to understand whether the extent of consumer socialization in terms of soft drink consumption influences consumer behavior by taking into consideration consumer cohorts. Design/methodology/approach – The quantitative research is based on consumer survey method by using Likert scale questionnaire. Convenience sampling technique with a sample size of 637 is used. Data are analyzed by using

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Egede, Ehikwe Andrew, and Felix O. Egboro. "Challenges of Channel Conflicts Management in Soft Drink." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 9, no. 1 (2014): 1520–29. http://dx.doi.org/10.24297/ijmit.v9i1.673.

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Producing products that customers want, pricing them correctly and developing well designed promotional plans are necessary but not sufficient conditions for customer satisfaction. The final part of the Jigsaw is distribution, the place element of the Marketing Mix. Products need to be available in adequate quantities, in convenient locations and at the time when customers want to buy them. Producers need to consider not only the needs of their ultimate customers but also the requirements of channel intermediaries, those organizations responsible for facilitating the distribution of products t

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Thusyanthy, Vadivelu. "Health Consciousness and Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka." International Journal of Business and Management 13, no. 3 (2018): 188. http://dx.doi.org/10.5539/ijbm.v13n3p188.

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The purpose of this study is to assess the degree of health consciousness and customer based brand equity, and this study aims to consider further the impact of health consciousness on customer based brand equity by using the health belief model theory and brand value concept in the carbonated soft drink industry in Sri Lanka. A total of 338 usable data were collected from undergraduate students at universities in Sri Lanka. In analyzing the empirical data one sample t-test and simple linear regression analysis were used. The results show that the degree of health consciousness and customer ba

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Reshidi, Dr Sc Nail, MSc Vjosa Fejza, and MSc Albnore Durmishi - Devetaku. "Comparative Analysis of Promotion Strategies in the Industry of Energy Drinks in Kosovo." ILIRIA International Review 6, no. 1 (2016): 9. http://dx.doi.org/10.21113/iir.v6i1.228.

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Energy drinks remain one of the most dynamic segments of soft drinks. Recent developments indicate that companies are extending their activities. The fact that the category of energy drinks is so successful is leading to a highly competitive environment. Therefore, to increase profit and to create a firm position in such a competitive market, promotion policies and its strategies and forms by companies should be properly understood and implemented. To this end, this part of the paper will review literature from various authors for purposes of understanding the role of drafting and implementing

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Adefulu, Adesoga, and Louise Van Scheers. "Re-examination of sales promotion effectiveness: A descriptive approach." Corporate Ownership and Control 12, no. 4 (2015): 337–43. http://dx.doi.org/10.22495/cocv12i4c3p1.

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The research focuses on sales promotion effectiveness in Coca- Cola and 7UP Soft Drink Companies in Lagos, Nigeria. The study is important because of the observable huge budget on sales promotion in the industry. The study adopted survey research design using structured questionnaire. The mean and percentage value of the respondents were used to analyze data. Findings showed sales promotion enhanced sales growth, differentiates products from competitors and advertising efficiency decline did not increase sales promotion useage. The study concluded that sales promotion is a veritable tool to ac

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Sanchez, Joaquin, Carmen Abril, and Michael Haenlein. "Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry." Journal of the Academy of Marketing Science 48, no. 2 (2019): 270–87. http://dx.doi.org/10.1007/s11747-019-00683-5.

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Meyers, Cynthia B. "Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign." Media International Australia 86, no. 1 (1998): 27–37. http://dx.doi.org/10.1177/1329878x9808600105.

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In 1992, the globally distributed soft drink maker Coca-Cola jettisoned its long-time advertising strategy of ‘one sight, one sound, one sell’. Looking to tap into the American youth culture Zeitgeist and shore up its market among youth worldwide, Coca-Cola hired a Hollywood talent agency, Creative Artists Agency, because it would provide an ‘enormous resource to popular culture’. CAA shaped the initial ‘Always Coca-Cola’ campaign as a diverse array of images ‘style-sorted’ in order to attract and retain remote control-wielding audiences. Despite advertising industry concerns that a talent age

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Hawkes, Corinna, and Jennifer L. Harris. "An analysis of the content of food industry pledges on marketing to children." Public Health Nutrition 14, no. 8 (2011): 1403–14. http://dx.doi.org/10.1017/s1368980011000607.

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AbstractObjectiveTo identify pledges made by the food industry to change food marketing to children worldwide, examine their content and discuss their potential to reduce the harmful effects of food marketing to children.DesignA search for pledges and specific commitments made by participating companies and a content analysis of their scope and criteria used to define the marketing covered or excluded.SettingGlobal.SubjectsFood industry pledges.ResultsBetween 2005 and 2009, the food industry developed thirteen pledges on food marketing to children, involving fifty-two food companies. Two of th

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Ryding, Daniella. "The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry." Journal of Retailing and Consumer Services 17, no. 3 (2010): 224–28. http://dx.doi.org/10.1016/j.jretconser.2010.03.008.

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Faraz, Khuram, Dr Abdul Aziz Khan Niazi, and Usman Zafar. "Point of Time and Effectiveness of Cause-Related Marketing: Strike While the Iron is Hot." International Journal of Engineering and Management Research 10, no. 5 (2020): 119–31. http://dx.doi.org/10.31033/ijemr.10.5.20.

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“Cause” is the word of positive-valence stimuli and increasing the like-hood intend to be a pair with it. Linking of consumer purchase with social cause is common and in rising trend. It’s a favorable tool of an organization to engage consumer and make his emotional attachment in charitable cause and increase sales volume. Previous Cause Related Marketing (CrM) literature has examined the CrM in term of consumer or in term of brand or purchase, we could not find any study which is investigating the mediating role of specific time between CrM and attitudes of consumers towards brand, ad, offer

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Forde, Hannah, Tarra Penney, Martin White, Louis Levy, Felix Greaves, and Jean Adams. "Understanding changes in soft drinks marketing after introduction of the UK Soft Drinks Industry Levy: developing a theory of change by use of concept mapping and stakeholder interviews." Lancet 394 (November 2019): S40. http://dx.doi.org/10.1016/s0140-6736(19)32837-5.

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Jensen, Jørgen Dejgård, and Karsten Ronit. "Food Industry Firms' Economic Incentives to Provide Nutritional Information to the Market: European Breakfast Cereals, Snacks, and Soft Drinks Industries." Journal of International Food & Agribusiness Marketing 25, no. 3 (2013): 209–24. http://dx.doi.org/10.1080/08974438.2013.724005.

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Sangabriel-Guillen, Omar, Maria del Carmen Temblador-Perez, and Romina Marisol de la Rosa-Hernández. "Use of Value Driver Maps for Six Sigma Project Selection: A Case Study on Sales and Marketing for Soft Drinks Bottling Industry." Ingeniería, investigación y tecnología 18, no. 1 (2017): 55–65. http://dx.doi.org/10.22201/fi.25940732e.2017.18n1.005.

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Sheth, Jagdish, and Anthony Koschmann. "Do brands compete or coexist? How persistence of brand loyalty segments the market." European Journal of Marketing 53, no. 1 (2019): 2–19. http://dx.doi.org/10.1108/ejm-07-2018-0489.

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Purpose This study aims to question the conventional wisdom that brands compete for customers, especially in mature industries such as soft drinks. Rather than engaging in price wars or promotion wars, brands coexist in the markets by focusing on their own brand loyal customers. Design/methodology/approach Consumer panel data of carbonated beverages are examined using Markov chains to measure switching between two brands: Coke and Pepsi. Switching rates are conducted for all Coke households (n = 10,474) and Pepsi households (n = 7,227). This is further examined with respect to heavy half (uppe

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Faulds,, David J., W. Glynn Mangold, and P. S. Raju. "Big Red, Ltd." Journal of Business Case Studies (JBCS) 5, no. 5 (2011): 29. http://dx.doi.org/10.19030/jbcs.v5i5.4720.

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This case addresses two frequently heard questions in real-world business settings: Why are sales going down? and What decisions must we make to reverse the sales decline? These questions were directed to Dr. Felix Wilder, a professor of Marketing, by the senior management of Big Red, Ltd., headquartered in Waco, Texas, after sales reports indicated a significant decline in year-over-year sales in the Louisville, Kentucky, market region. This region represented one of Big Reds most important market areas for soft drinks outside of its home base in Texas. Members of Big Reds senior management t

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Singh, Jagdip, Rama K. Jayanti, Jean E. Kilgore, Kokil Agarwal, and Ramadesikan R. Gandarvakottai. "What Goes around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships." Journal of Public Policy & Marketing 24, no. 1 (2005): 38–62. http://dx.doi.org/10.1509/jppm.24.1.38.63882.

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The emerging cultural, societal, and environmental milieu of the twenty-first-century marketplace presents coping challenges for even strong and well-established companies. Few, if any, attempts have been made to examine systematically a firm's symbiotic link with society by focusing on the complexity and interconnectedness of its disparate market relationships. To facilitate a grounded approach to such modeling, the authors use a trust–value framework to analyze market relationships, the interconnections among them, and the trust–value dilemmas that arise in the context of two case studies: (

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Godin, Katelyn M., Violeta Chacón, Joaquin Barnoya, and Scott T. Leatherdale. "The school environment and sugar-sweetened beverage consumption among Guatemalan adolescents." Public Health Nutrition 20, no. 16 (2017): 2980–87. http://dx.doi.org/10.1017/s1368980017001926.

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AbstractObjectiveThe current study sought to examine Guatemalan adolescents’ consumption of sugar-sweetened beverages (SSB), identify which individual-level characteristics are associated with SSB consumption and describe school characteristics that may influence students’ SSB consumption.DesignWithin this observational pilot study, a questionnaire was used to assess students’ consumption of three varieties of SSB (soft drinks, energy drinks, sweetened coffees/teas), as well as a variety of sociodemographic and behavioural characteristics. We collected built environment data to examine aspects

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Šperková, Radka, and Jiří Duda. "Preliminary situation analysis of wine production industry in the Czech Republic since 1989." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 6 (2009): 287–96. http://dx.doi.org/10.11118/actaun200957060287.

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External environment factors influencing Czech wine production industry went have been significantly changing in the past 20 years. Objective of this paper is to identify and describe selected external environment factors influencing this industry.Changes in the Czech Republic in 1989 significantly influenced all industries in the Czech economy, including wine production. The most significant include the transition from planned socialistic economy to the market economy, establishment of the Czech Republic (January 1, 1993), entrance European Union (May 1, 2004). For the wine production indus

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Nestle, M. "Soft drink 'pouring rights': marketing empty calories to children." Public Health Reports 115, no. 4 (2000): 308–17. http://dx.doi.org/10.1093/phr/115.4.308.

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Higgins, Richard S., David P. Kaplan, Michael J. Mcdonald, and Robert D. Tollison. "Residual demand analysis of the carbonated soft drink industry." Empirica 22, no. 2 (1995): 115–26. http://dx.doi.org/10.1007/bf01384649.

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Arslan, Yusuf. "EXPLORING THE EFFECTS OF CONSUMERS’ NUTRITIONAL KNOWLEDGE AND INFORMATION INTEREST ON THE ACCEPTANCE OF ARTIFICIAL SWEETENER USAGE IN SOFT DRINKS." Marketing and Management of Innovations, no. 3 (2019): 33–44. http://dx.doi.org/10.21272/mmi.2019.3-03.

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Together with the increasing health awareness levels of consumers’, artificial food additives have been highly criticized by the public. However, these kinds of sweeteners are still being used widely all over the world. One of the sectors that prefer mostly these kinds of sweeteners is the soft drink industry. High fructose corn syrup, which has been associated with serious health problems recently, is one of these additives which is highly preferred in the soft drink industry. Upon examining the situation, it is understood that there is a conflict between the implementations of the soft drink

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Shahzad, Muhammad Faisal, Yuhang Tian, and Jin Xiao. "“Drink It or Not”: Soft Drink Anticonsumption Behavior and the Mediating Effect of Behavioral Intentions." Sustainability 11, no. 12 (2019): 3279. http://dx.doi.org/10.3390/su11123279.

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Increased health risks and obesity resulting from soft drink consumption have received considerable attention worldwide. The purpose of this empirical study was to explore the antecedents of soft drink anticonsumption behavior in China using structural equation modeling techniques by analysis of moment structures (AMOS). Soft drink anticonsumers think that these drinks are unhealthy, and consumer attitude and behavioral intention towards anticonsumption behavior were found to be significant. Individual and sociocultural factors were also positively associated with anticonsumption of soft drink

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Schmidtke, Kelly Ann, Derrick G. Watson, Pendaran Roberts, and Ivo Vlaev. "Menu positions influence soft drink selection at touchscreen kiosks." Psychology & Marketing 36, no. 10 (2019): 964–70. http://dx.doi.org/10.1002/mar.21248.

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Dube, Jean-Pierre. "Product Differentiation and Mergers in the Carbonated Soft Drink Industry." Journal of Economics Management Strategy 14, no. 4 (2005): 879–904. http://dx.doi.org/10.1111/j.1530-9134.2005.00086.x.

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Golden, Bruce L., and Edward A. Wasil. "OR Practice—Computerized Vehicle Routing in the Soft Drink Industry." Operations Research 35, no. 1 (1987): 6–17. http://dx.doi.org/10.1287/opre.35.1.6.

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Sheldon, Marshall Sheerene, and Innocentia Gugulethu Erdogan. "Multi-stage EGSB/MBR treatment of soft drink industry wastewater." Chemical Engineering Journal 285 (February 2016): 368–77. http://dx.doi.org/10.1016/j.cej.2015.10.021.

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PhD, Okwuchukwu Marcus, Anyasor,. "Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria." International Journal of Trend in Scientific Research and Development Volume-2, Issue-1 (2017): 1053–65. http://dx.doi.org/10.31142/ijtsrd7195.

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Wilcox, Gary B., Sara Kamal, and Harsha Gangadharbatla. "Soft drink advertising and consumption in the United States 1984–2007." International Journal of Advertising 28, no. 2 (2009): 351–67. http://dx.doi.org/10.2501/s026504870920059x.

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Dondeti, V. Reddy, Carl B. McGowan, and Susan E. Moeller. "Computing Bottom-Up Betas For Companies In The Soft Drink Industry." Journal of Business Case Studies (JBCS) 10, no. 4 (2014): 357–62. http://dx.doi.org/10.19030/jbcs.v10i4.8824.

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Munawaroh, Sayyidatul, and Dumilah Ayuningtyas. "Implementation of Food Safety for the Soft Drink Industry in Indonesia." Indian Journal of Public Health Research & Development 10, no. 10 (2019): 1955. http://dx.doi.org/10.5958/0976-5506.2019.03133.4.

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Sembiring, A. C., A. Sanjaya, and W. Willyanto. "Optimal distribution route to minimize transportation costs in soft drink industry." Journal of Physics: Conference Series 1402 (December 2019): 022048. http://dx.doi.org/10.1088/1742-6596/1402/2/022048.

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Sim, Samphors, Vong Pisey, and Rebecca S. Dewey. "Association between socioeconomic factors and soft drink consumption among adults in Cambodia: a cross-sectional study." F1000Research 9 (July 15, 2020): 708. http://dx.doi.org/10.12688/f1000research.24890.1.

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Background: Soft drinks are an attractive and popular drink, consumed by many people to fulfill their energy. However, soft drink consumption is an important risk factor for non-communicable diseases. This study aimed to investigate the association between socioeconomic factors and soft drink consumption among adults in Cambodia. Methods: A cross-sectional analytical study with multi-stage random sampling was used to select 749 respondents from 12 communes across 5 districts in Phnom Penh, the capital city of Cambodia. A structured questionnaire was used to assess socioeconomic factors and sof

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Laohasiriwong, Wonga, Sim Samphors, Pall Chamroen, Vong Pisey, and Rebecca S. Dewey. "Association between socioeconomic factors and soft drink consumption among adults in Cambodia: a cross-sectional study." F1000Research 9 (September 28, 2020): 708. http://dx.doi.org/10.12688/f1000research.24890.2.

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Background: Soft drinks are an attractive and popular drink, consumed by many people to fulfill their energy. However, soft drink consumption is an important risk factor for non-communicable diseases. This study aimed to investigate the association between socioeconomic factors and soft drink consumption among adults in Cambodia. Methods: A cross-sectional analytical study with multi-stage random sampling was used to select 749 respondents from 12 communes across 5 districts in Phnom Penh, the capital city of Cambodia. A structured questionnaire was used to assess socioeconomic factors and sof

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Laohasiriwong, Wonga, Sim Samphors, Pall Chamroen, Vong Pisey, and Rebecca S. Dewey. "Association between socioeconomic factors and soft drink consumption among adults in Cambodia: a cross-sectional study." F1000Research 9 (August 9, 2021): 708. http://dx.doi.org/10.12688/f1000research.24890.3.

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Background: Soft drinks are an attractive and popular drink, consumed by many people to fulfill their energy. However, soft drink consumption is an important risk factor for non-communicable diseases. This study aimed to investigate the association between socioeconomic factors and soft drink consumption among adults in Cambodia. Methods: A cross-sectional analytical study with multi-stage random sampling was used to select 749 respondents from 12 communes across 5 districts in Phnom Penh, the capital city of Cambodia. A structured questionnaire was used to assess socioeconomic factors and sof

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Lacy-Nichols, Jennifer, Gyorgy Scrinis, and Rachel Carey. "The politics of voluntary self-regulation: insights from the development and promotion of the Australian Beverages Council’s Commitment." Public Health Nutrition 23, no. 3 (2019): 564–75. http://dx.doi.org/10.1017/s1368980019002003.

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AbstractObjective:To analyse the evolution of the soft drink industry’s use of self-regulation as a response to obesity and examine the motivations driving its development and the strategies used to promote it to policy makers.Design:We used a data set of industry documents published by the Australian Beverages Council (ABC) between 1998 and 2016. We analysed how the ABC voiced its political motivations about self-regulation and what internal nutrition policies it developed prior to its public launch of self-regulation. We also analysed two promotional strategies: funding research and writing

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Olorunleke, Kola. "Assessment of Artificial Swtching Barriers in Carbonated Soft Drink Industry in Nigeria." IOSR Journal of Business and Management 16, no. 9 (2014): 50–57. http://dx.doi.org/10.9790/487x-16925057.

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Ait Hsine, E., A. Benhammou, and M.-N. Pons. "Water Resources Management in Soft Drink Industry-Water Use and Wastewater Generation." Environmental Technology 26, no. 12 (2005): 1309–16. http://dx.doi.org/10.1080/09593332608618605.

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Gardner, John C., and Carl B. McGowan. "A Note on the Regional Triad Model and The Soft Drink Industry." Multinational Business Review 18, no. 1 (2010): 89–94. http://dx.doi.org/10.1108/1525383x201000005.

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Mantim, Thitirat, Phoonthawee Saetear, Saowapak Teerasong, et al. "Reagent-free analytical flow methods for the soft drink industry: Efforts for environmentally friendly chemical analysis." Pure and Applied Chemistry 84, no. 10 (2012): 2015–25. http://dx.doi.org/10.1351/pac-con-12-02-06.

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The evolution of an entirely green analytical system for industrial quality control of carbonated drinks is described. The developed flow system is capable of providing analytical data of the dissolved CO2, sucrose, and color of a sample consecutively in real-time. The system has been carefully designed on the basis of “reagent-free”, meaning that no added chemicals are required for the analysis. The system first vaporizes CO2 from the soft drink in a gas–liquid separation chamber, with a channel for a flow of pure water as the CO2 acceptor. The dissolved CO2 alters the conductivity of the wat

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Windiana, Livia, M. Zul Mazwan, and Gigin Mahdalena. "Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia." E3S Web of Conferences 232 (2021): 02010. http://dx.doi.org/10.1051/e3sconf/202123202010.

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There are many universities in Malang. This has an impact on increasing the number of newcomers to stay and invest in Malang, one of which is a coffee shop. This has the potential to cause a lot of waste due to the production of coffee drinks. Green Marketing is an effort by the government and coffee drink producers to minimize waste caused by the coffee industry. This study aims to 1) analyzing differences in consumer attitudes towards coffee shops that implement green marketing and non- green marketing strategies; 2) Determine whether there is a relationship between attitudes and consumer pu

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Kasmi, Mariam, Amjad Kallel, Lobna Elleuch, Moktar Hamdi, and Ismail Trabelsi. "Valorization of residual soft drinks by baker's yeast production and insight for dairy wastewater whey incorporation." Water Science and Technology 79, no. 4 (2019): 635–44. http://dx.doi.org/10.2166/wst.2019.083.

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Abstract Residuals are responsible for the polluting load increase of soft drink industry wastewater due to their high sugar contents. The present work proposes an upstream segregation of residuals to be biologically treated by the bioconversion of their carbohydrates content into baker's yeast biomass. Carbonated soft drinks (CSD) and nectars and juices (NJ) ranges were considered. Different incorporation ratios of NJ in the CSD (0–75%) have been investigated for balanced growth medium. Despite the nitrogen deficiency of media, results showed that NJ incorporation promoted the microbial growt

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Menezes, V. S., N. C. S. Amorim, W. V. Macêdo, and E. L. C. Amorim. "Biohydrogen production from soft drink industry wastewater in an anaerobic fluidized bed reactor." Water Practice and Technology 14, no. 3 (2019): 579–86. http://dx.doi.org/10.2166/wpt.2019.041.

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Abstract The wastewater from carbonated soft drinks production was used as substrate in an anaerobic fluidized bed reactor (AFBR) to evaluate the production of biohydrogen as a renewable energy. The hydraulic retention time (HRT) ranged from 8 to 0.5 hours (7.92 to 137.09 kg COD m−3 day−1) throughout the experiment and expanded clay was used as support material for biomass adhesion. The average composition of hydrogen in the biogas under the conditions of this experiment was 34%. The maximum hydrogen yield (HY) and the maximum hydrogen production rate (HPR) was 5.87 mol H2/mol substrate and 2.

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Igboanugo, AC, and OR Edokpia. "A Markovian Study of Manpower Planning in the Soft-Drink Industry in Nigeria." Nigerian Journal of Technology 33, no. 4 (2014): 547. http://dx.doi.org/10.4314/njt.v33i4.15.

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Adinugroho, Indro, Didit Hersanto, Antonina Renata Putri, Steffi Hartanto, and Smitha Sjahputri. "Industry, Brand, and the Role of Digital Medium." CommIT (Communication and Information Technology) Journal 12, no. 1 (2018): 19. http://dx.doi.org/10.21512/commit.v12i1.3925.

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Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analy

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Smith, Emma, Peter Scarborough, Mike Rayner, and Adam D. M. Briggs. "Should we tax unhealthy food and drink?" Proceedings of the Nutrition Society 77, no. 3 (2018): 314–20. http://dx.doi.org/10.1017/s0029665117004165.

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The global burden of obesity leads to significant morbidity and has major economic implications. In April 2018, Britain will join a growing number of countries attempting to tackle this using fiscal measures when the UK Soft Drinks Industry Levy is introduced. We review recent evidence from natural experiments of the impact of health-related food and drink taxes on consumer behaviour, and discuss the possible consequences of these approaches on purchases and health. We highlight some of the potential indirect consequences and the importance of robust prospective evaluation.

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Davarnejad, Reza, Jamal Azizi, Amir Joodaki, and Sepideh Mansoori. "Optimization of electro-Fenton oxidation of carbonated soft drink industry wastewater using response surface methodology." Macedonian Journal of Chemistry and Chemical Engineering 39, no. 2 (2020): 129. http://dx.doi.org/10.20450/mjcce.2020.2101.

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The immense volume of highly polluted organic wastewater continuously generated in the beverage industry urges the design of new types of wastewater treatment plants. This study aimed to evaluate the applicability of the electro-Fenton (EF) technique to reduce organic pollution of real effluent from a carbonated soft drink factory. The impact of various process variables like pH, time, current density, H2O2/Fe2+ molar ratio, and the volume ratio of H2O2/soft drink wastewater (SDW) was analyzed using response surface methodology (RSM). The observed responses were in good agreement with predicte

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Marcella, Rita, and Sylvie Davies. "The use of customer language in international marketing communication in the Scottish food and drink industry." European Journal of Marketing 38, no. 11/12 (2004): 1382–95. http://dx.doi.org/10.1108/03090560410560155.

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