Dissertations / Theses on the topic 'Somers Town'
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Schutte, Corli. "The influence of control mechanisms on urban form : some urban design implications." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/53127.
Full textENGLISH ABSTRACT: The urban designer works within an environment characterized by constraints. Control mechanisms are part of these constraints. They were created out of necessity because the control of the urban environment became strained as cities grew in size. In the beginning control mechanisms regulated the urban environment to create better public safety. This objective evolved to include aesthetics and sustainability of the environment. Controls, however, tended to become standardized and were often blindly applied irrespective of changed circumstances and contexts. Control mechanisms include inter alia height, density, bulk, and aesthetic controls, which can be applied to regulate form, space and behavioural or activity patterns. These control mechanisms generally embrace a system of codes embodied in legislation enforceable in law. Urban designers should realize and take full advantage of the potential of the law as an urban design control element. This study examines the nature of control mechanisms as applied to town planning in general and urban design in particular and their efficacy in achieving and maintaining a range of human and social objectives. To this end, attention is paid to examining historical precedent, examples reflecting different cultures and approaches and resultant urban forms. On the basis of the aforementioned this study aims to identify a range of urban design principles and to propose suggestions as to how control mechanisms as part of a system of law can best be applied. A case study of central business district sites in Durbanville, Western Cape is researched.
AFRIKAANSE OPSOMMING: Die stadsontwerper funksioneer binne 'n omgewing wat gekenmerk word deur beperkings. Beheermeganismes maak deel uit van hierdie beperkings. Dit het ontwikkel uit noodsaak, want die beheer van die stedelike omgewing het onder druk gekom soos stede in grootte toegeneem het. Aanvanklik het die beheer-maatreëls die stedelike omgewing gereguleer om sodoende openbare veiligheid te verseker. Hierdie doel het egter ontwikkel om estetiese ontwerp en volhouding van die omgewing in te sluit. Maatreëls het egter geneig om gestandardiseer te raak en is dikwels blindelings toegepas ongeag die omstandighede en konteks. Beheermeganismes sluit inter alia hoogte, volume en estetiese kontrole in wat aangewend kan word om vorm, ruimte en gedrags- of aktiwiteitspatrone te reguleer. Hierdie beheermeganismes omsluit gewoonlik 'n stelsel van kodes wat vervat is in wetgewing, afdwingbaar deur die wet. Stadsontwerpers behoort die potensiaal van sodanige wetgewing te besef en tot hul voordeel te benut as 'n beheer element in stedelike ontwerp. Hierdie studie ondersoek die aard van beheermeganismes soos aangewend in stadsbeplanning oor die algemeen en stedelike ontwerp in die besonder en hul doeltreffendheid in die bereiking en handhawing van 'n reeks menslike en sosiale doelstellings. Aandag word in die studie gegee aan die ondersoek van historiese voorbeelde, voorbeelde wat verskillende kulture weerspieël en verskillende benaderingswyses en gevolglike stadsvorme. Gebaseer op die voorafgaande, wil hierdie studie 'n reeks van stedelike ontwerp beginsels identifiseer en voorstelle aan die hand doen hoe beheermeganismes as deel van die wetgewingstelsel, op die mees doeltreffende wyse aangewend kan word. Persele in die sakekern van Durbanville, Wes- Kaap word as gevallestudie nagevors.
Doumbia, Wassa. "Bilingual education and learning : the case of some Xhosa speaking learners in Cape Town, South Africa(Cape Town)." Master's thesis, University of Cape Town, 2003. http://hdl.handle.net/11427/8469.
Full textCette étude s'est inspirée de la nouvelle voie que l'éducation prend au Mali au premier cycle de l'enseignement fondamental (éducation bilingue). Cette nouvelle voie qui concerne l'introduction des langues nationales à I'école a donné des sueurs froides aux maîtres et aux parents d'élèves. En conduisant cette étude j'espère contribuer à clarifier les points sensibles du programme dont l'amélioration ou la négligence peut conduire à la réussite ou à l'echec de l'éducation bilingue. Ce mémoire a pour but d'explorer les conditions de réussite liées a I'introduction de l'éducation bilingue. A cet effet 5 écoles ont été visitées, dont 3 bilingues et 2 unilingues pour se rendre compte de la performance des élèves dont la langue matemelle est différente de celle de l'école. Cette recherche est faite en Afrique du Sud où l'expérience de l'éducation bilingue s'étend sur des années et où les enfants Noirs ont commencé a fréquenter les ecoles ‘pour Blancs’ don’t la langue d'enseignement est l'anglais après l'abolition de l' Apartheid.
Broeksma, Cornelis Reitz. "The residential potential of Somerset West." Master's thesis, Faculty of Engineering and the Built Environment, 2021. http://hdl.handle.net/11427/33405.
Full textWalker, Peter. "Decline and change in some west Devon market town parishes 1841-1891." Thesis, University of Exeter, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367958.
Full textCoppenhall, Gavin. "The effects of urbanization on the seance music, seance techniques and professional practices of some diviners residing and working in "black" townships on the periphery of Cape Town." Master's thesis, University of Cape Town, 1991. http://hdl.handle.net/11427/26267.
Full textSobamowo, Theophilus Oluwadayo. "A clinical audit on the quality of care and the outcome of patients with pregnancy induced hypertension within a primary-secondary care pathway: the Wesfleur-New Somerset Hospital Axis, Cape Town, South Africa." Master's thesis, Faculty of Health Sciences, 2020. http://hdl.handle.net/11427/32989.
Full textCooke, P. "Young people and the problems of rural living : some stories from a mid-Wales market town." Thesis, University of Wales Trinity Saint David, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.683127.
Full textOjemaye, Cecilia Yejide. "Identification and quantification of chemicals of emerging concern (persistent organic and inorganic pollutants) in some selected marine environments of cape town, South Africa." University of the Western Cape, 2020. http://hdl.handle.net/11394/7877.
Full textThe increasing evidence of chemicals of emerging concern (CECs) in water bodies is causing major concern around the world because of their toxicological effects upon humans and aquatic organisms. The release of wastewater to the aquatic environment is most likely to introduce some trace levels of organic contaminants, some of which may be toxic, carcinogenic, or endocrine disruptors, as well as, persistent in the environment. These compounds are often persistent but not regularly monitored because they are mostly still excluded from environmental legislation. Their fate and persistence in the environment are not well understood.
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Alexander, Cavell Winston. "In-service training in Local Government: The Role of the National Qualifications Framework - some preliminary evidence from Greater Cape Town." University of Western Cape, 2000. http://hdl.handle.net/11394/7373.
Full textThe purpose of this study is to investigate what the municipalities within the greater Cape Town area are doing regarding Education, Training and Development within their different departments in relation to the National Qualifications Framework and the manner in which it affects career plans and prospects of employees and how the latter impacts on overall institutional transformation as a prerequisite for effective service delivery.
Doreen, Nchang. "Language, migration and identity: Exploring the trajectories and linguistic identities of some African migrants in Cape Town, South Africa." University of the Western Cape, 2018. http://hdl.handle.net/11394/6235.
Full textThis study is an exploration of the different trajectories of a selected number of African migrants into and around South Africa, focusing on the effects of these different trajectories on their language use patterns and linguistic identities. Informed by the interpretive paradigm, the study was done in order to show the effects of space, migration, trauma and ethno-linguistic tensions such as xenophobia on people's language use. Ultimately, the study is an analysis of a number of migrants' language biographies. South Africa is a multilingual and multicultural country with eleven official languages and many migrant languages, resulting from the flow of people from other countries, especially from highly multilingual and multicultural African countries, to this major economic hub on the continent. New trends in globalization witnessed across the globe and socio-political and economic instabilities witnessed in some countries, have prompted some of these migrants to move to South Africa, they see as more economically and politically stable than their home countries. Among those who have migrated to Cape Town South Africa are Cameroonian migrants whose living conditions will never be the same again. The study was conducted because there is a need for a better understanding of the strategies multilingual people employ to negotiate language and cultural differences in a globalized world, often under very trying conditions (as is the case in South Africa). The study critically explores the language biographies, the full repertoire of communicative resources of selected Cameroonian migrants in Cape Town as well as making visible their polylingual repertoires and associated attitudes and beliefs in the research domain. The theoretical framework for this study is shaped by theories of late modernity with reference to traditional sociolinguistics, globalization and migration. A multi-dimensional analytical approach is employed in this study, incorporating Discourse Analysis (DA), Narrative Analysis (NA), Critical Discourse Analysis (CDA), Thematic Analysis (TA) and Multimodal Discourse Analysis (MDA) that incorporates the Multimodal Biographic Approach.
Hanley, Robin. "Village and small town in the Roman West Counry : a study of the larger Romano-British rural settlements of Avon, Somerset and Gloucestershire." Thesis, University of Nottingham, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.281360.
Full textOjemaye, Cecilia Yejide. "Identification and quantification of chemicals of emerging concern (persistence organic and inorganic pollutants) in some selected marine environments of Cape Town, South Africa." University of Western Cape, 2020. http://hdl.handle.net/11394/7697.
Full textThe increasing evidence of chemicals of emerging concern (CECs) in water bodies is causing major concern around the world because of their toxicological effects upon humans and aquatic organisms. The release of wastewater to the aquatic environment is most likely to introduce some trace levels of organic contaminants, some of which may be toxic, carcinogenic, or endocrine disruptors, as well as, persistent in the environment. These compounds are often persistent but not regularly monitored because they are mostly still excluded from environmental legislation. Their fate and persistence in the environment are not well understood
Bull, A. P. A. "Advance directives or living wills- some reflections from general practitioners and frail care coordinators in a small town in KwaZulu Natal." Thesis, Stellenbosch : University of Stellenbosch, 2015. http://hdl.handle.net/10019.1/97224.
Full textVowles, Michael. "The middle class define their world : some features of the sociology of an early twentieth century Staffordshire town; Tamworth 1900-1914." Thesis, Keele University, 1988. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.277137.
Full textHarding, William R. "The ecology of some urban-impacted coastal vleis on the Cape Flats near Cape Town, with special reference to phytoplankton periodicity." Master's thesis, University of Cape Town, 1991. http://hdl.handle.net/11427/8492.
Full textThis thesis stemmed initially from the author's desire to investigate the phytoplankton assemblages of the freshwater vleis of the Cape Peninsula. This aspect of the limnology of the Cape Flats vleis has received only scant attention by other researchers (over 40 years ago), and no comprehensive studies of their seasonal phytoplankton periodicities had been attempted. The paucity of information regarding the phytoplankton of the winter-rainfall, Mediterranean-climatic systems of the Cape Peninsula was found to not only be limited to South Africa. The literature survey undertaken for this study (Chapter 1) revealed•a general lack of information for shallow, nutrient-enriched, coastal systems, with virtually no data available for coastal systems in winter-rainfall regions. The thesis includes a description not only of the phytoplankton, but also of the limnology of each vlei as they are currently understood; this information is synthesized in Chapters 2 and 3 and collates all the available information accumulated by the Cape Town City Council (CCC) since it commenced monitoring of both vleis almost a decade ago. These chapters also contain details of the available bibliography for each system and form the first compilation of the available data for these waters. The inclusion of these chapters enabled comparisons to be made between the water chemistry regimes during the current study with those prevailing during earlier years. During the course of the study the author came across other pertinent aspects of each vlei which necessitated sub-investigations. The details of these are also included in the limnological chapters.
Mushishi, Clifford. "A case study of some of the factors which affect learning for black students in residence at the University of Cape Town." Master's thesis, University of Cape Town, 1997. http://hdl.handle.net/11427/3650.
Full textHaskins, Craig Ian. "Impacts of climate change : some economic considerations for decision-makers in the City of Cape Town, using Langebaan Lagoon as a case study." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50366.
Full textENGLISH ABSTRACT: Strong scientific evidence suggests that global warming is altering the world's climate and that this phenomenon is being accelerated as a result of human activities. Climate change is affecting weather patterns and, in addition to demonstrated sea-level rise, these in turn have and are likely to continue having significant, mostly negative, impacts - both economic and loss of life - on governments, industries and people. Ocean levels rose between 15 and 20 centimeters in the 20th century, mostly as a result of melting glaciers and thermal expansion of the oceans. The International Panel on Climate Change (IPCC, 2001a: 16) in its 2001 estimate suggests a potential rise in average sea level from nine to 88 centimeters from 1990 to 2100. Areas of risk in the City of Cape Town are residential property, infrastructure and beaches in low-lying areas. These areas are likely to be impacted as a result of increasing sea-level rise and increasing severity and frequency of storms. This study seeks to • demonstrate that sufficient evidence exists to compel decision-makers in the City of Cape Town that climate change and the impacts of sea-level rise and increasing frequency and severity of storms need to be considered in development planning; and • test cost-benefit analysis (through climate change impact analysis) as a tool for decision-makers to consider adaptation measures, using Langebaan as a case study. The research comprises a comprehensive literature study of the impacts of climate change, particularly with respect to coastal areas. A case study based on the eroding beaches at Langebaan is used to test cost-benefit analysis as a tool for decision-makers in dealing with the impacts. Despite the uncertainties associated with the impacts of climate change (time, place and extent) the issues of sea-level rise and severe storms seem to warrant further investigation, especially at a local level. This study provides local context to a global problem and makes recommendations for decision-makers in the City of Cape Town. Climate impact analysis (incorporating cost-benefit analysis) is suggested as a tool to quantify avoided damages at vulnerable coastal sites in the City of Cape Town. In conclusion, the impacts of climate change are a complex and multivariate problem. However, there are a number of identified vulnerable areas along the coastline of the City of Cape Town and using tools like climate impact analysis and cost-benefit analysis may assist in identifying, costing and managing these economic risks before the problem becomes unmanageable - a case for quantifying avoided damage.
AFRIKAANSE OPSOMMING: Sterk wetenskaplike bewyse bestaan dat globale verwarming besig is om die wêreld se klimaat te verander en hierdie verskynsel word versnel deur die mens se handelinge. Klimaatsverandering affekteer weerpatrone en bykomend tot gedemonstreerde stygende seevlakke, sal dit waarskynlik 'n langdurige en meestal negatiewe impak - beide ekonomies en lewensverlies - op regerings, industrieë en mense hê. Seevlakke het in die twintigste eeu met tussen 15 en 20 sentimeter gestyg, meestal as gevolg van smeltende ysberge en hitte uitsetting van die oseane. Die 'International Panel on Climate Change' (IPCC, 2001a: 16) het in hul skatting 'n waarskynlike seevlak styging van tussen 9 en 88 sentimeters voorspel vir die tydperk 1990 - 2100. Risikogebiede in die Stad Kaapstad is residensiële gebiede, infrastruktuur en strande in laagliggende gebiede. Hierdie gebiede sal ge-affekteer word deur stygende seevlakke en groter en meer gereelde storms. Hierdie studie poog om • te demonstreer dat voldoende bewyse bestaan om besluitnemers van die Stad Kaapstad te oortuig dat weerveranderinge en die impak van seevlakstygings en toenemende storms in aanmerking geneem moet word in ontwikkelings beplanning; en • koste-voordeel analises (deur klimaatsverandering impak analises) te beproef as 'n hulpmiddel vir besluitnemers om aanpasbare maatreëls te oorweeg, deur Langebaan as 'n voorbeeld te gebruik. Ten spyte van onsekerhede wat saamgaan met die impak van klimaatverandering (tyd, plek en omvang) regverdig die problem van stygende seevlakke en erge storms verdere ondersoek, meer spesifiek op plaaslike vlak. Hierdie studie gee plaaslike konteks aan 'n globale probleem en maak aanbevelings aan beplanners van die Stad Kaapstad. Klimaat impak analises word as hulpmiddel voorgestel om vermybare skades by kwesbare kusgebiede in die Stad Kaapstad te kwantifiseer. Ten slotte: die impak van klimaatsverandering is 'n komplekse probleem met baie fasette. Nietemin is daar verskere sensitiewe areas langs die kus van Stad Kaapstad, en klimaat impak analises en koste-voordeel analises kan help met die identifisering, kosteberekening en bestuur van hierdie ekonomiese risiko areas, voordat dit onhanteerbaar raak.
Mabuza, Peggy Dumisile. "Filling the gap? A study of some South African teenage reader's responses to the Siyagruva series books at the Eersterivier public library in Cape Town." Thesis, University of the Western Cape, 2005. http://hdl.handle.net/11394/1959.
Full textThe purpose of this study is to investigate responses to New Africa Book’s Siyagruva Series among six enthusiastic teenage readers (ages 10 -16), at Eersterivier Public Library in Cape Town. The series aims to provide a series of popular books accessible to second language English readers. The question that underlies the research project is whether they fill a gap in the South African teenage reading market. There are several motives behind this study besides the fact that South African learners read very little: • The need to investigate reading preferences and choices among South African teenagers • To find out factors which affect reading choices of South African teenagers • The need to encourage reading culture in South Africa. The qualitative case study of reading response tries to answer the research question through face to face interviews with selected readers. The nature of the small-scale case study means that it can make no generalised statements about all South African teenagers. It explores the views of only six teenagers. The study finds that the books do fulfil a need in the readers to read about “real” issues and situations that reflect their own lives. The participants like the idea of a series of books with the same characters whom they like and identify with. They find the appearance and style of the books appealing. They now wish to read all the books in the series. This investigation will be of interest to various role players like: • publishers, who wish to be in touch with their teenage market • booksellers, who wish to stock saleable books • librarians and school educators who wish to provide young people with appealing books • the Centre for the Book and NGOs who wish to promote a reading culture.
South Africa
Smith, Karen Elizabeth. "The community and the believer : a study of Calvinistic Baptist spirituality in some towns and villages of Hampshire and the borders of Wiltshire, c. 1730-1830." Thesis, University of Oxford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385746.
Full textBellingham, Roger Alan. "Demographic, economic and social change in the later eighteenth and early nineteenth centuries : some conclusions from a study of four towns in Yorkshire from circa 1750 to circa 1830." Thesis, University of Leicester, 2000. http://hdl.handle.net/2381/31041.
Full textMcFarlane, Elizabeth Anne. "French travellers to Scotland, 1780-1830 : an analysis of some travel journals." Thesis, University of Stirling, 2015. http://hdl.handle.net/1893/21711.
Full textWu, Chia-Lung, and 吳嘉龍. "A Study on the Physical Fitness , Smoking Behavior and Academic Achievement of Elementary School Senior Graders in Some Town of Taipei County." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/92733684989168473409.
Full text國立臺北教育大學
生命教育與健康促進研究所
97
On account of the significance and initiative of Physical Fitness on the physical and psychological well-being of individuals, and based on the Principles and Labs for Fitness and Wellness, this study discussed the Smoking Behavior, Academic Achievement and Physical Fitness of elementary school senior graders in some town of Taipei City, as well as the differences and related factors. The samples of this study were 520 elementary school sixth graders employed by stratified random sampling method from 3 elementary schools.The self-developed Survey on the sports participation and smoking behavior of elementary school senior graders in some town of Taipei City was used for data collection. The data were analyzed with t-test of Independent Samples, One-Way ANOVA, Pearson Product-Moment Correlation, Multiple Regression Analysis, in order to understand the smoking behavior,.academic achievement and physical fitness of elementary school senior graders in some town of Taipei City, as well as the differences and related factors. The results are as below: 1.19.6% senior graders had smoke experiences. 7.1%, 5.9%, 4.1%, 2.4% senior graders stated having their first cigarette at age of 12-13, 10-11,8-9 and before 8,.respectively. The smoking reasons were curiosity (10%), elder’s abet (4.3%), friends’ invite (3.3%), and bad mood (2.0%). 2. There are only 48% senior graders doing exercise(excluding Physical Education) at least three times per week , at least 30 minutes each time. The highest ratio of exercise duration is「40～80 minutes」. 3. Differences in smoking behavior include: (1) Those with worse midterm achievement smoke more frequently. (2) Those with lower amount of exercises smoke more frequently. 4. Differences in physical fitness include: (1) As a whole, the health-related physical fitness ,male are superior to female. (2) Those with better midterm achievement have better physical fitness (3) Those with higher amount of exercises have better physical fitness . (4) Those whose parents have higher social-economic statuses have better physical fitness . 5. Differences in academic achievement include: (1) Those with better midterm achievement have better academic achievement . (2) Those with higher amount of exercises have better academic achievement. (3).Those whose parents have higher social-economic statuses have better academic achievement . 6..Senior graders’ physical fitness and academic achievement have shown an inverse proportional effect on smoking behavior. 7. Senior graders’ physical fitness and academic achievement have shown a positive correlation. 8..The research show the significant predicted variables of academic achievement are smoking behavior, physical fitness and gender. According these results, some suggestions were given.
Mabuza, Peggy Dumisile. "Filling the gap? A study of some South African teenage readersâ responses to the Siyagruva series books at the Eersterivier public library in Cape Town." Thesis, 2005. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_3378_1182746035.
Full textThe purpose of this study is to investigate responses to New Africa Book&rsquo
s Siyagruva Series among six enthusiastic teenage readers (ages 10 -16), at Eersterivier Public Library in Cape Town. The series aims to provide a series of popular books accessible to second language English readers. The question that underlies the research project is whether they fill a gap in the South African teenage reading market. There are several motives behind this study besides the fact that South African learners read very little:
&bull
The need to investigate reading preferences and choices among South African teenagers
&bull
To find out factors which affect reading choices of South African teenagers
&bull
The need to encourage reading culture in South Africa.
The qualitative case study of reading response tries to answer the research question through face to face interviews with selected readers. The nature of the small-scale case study means that it can make no generalised statements about all South African teenagers. It explores the views of only six teenagers.
Li, Tsung-te, and 李宗德. "An Exploration for the pressure of the main caregiver of the hemodialysis patient- take the teaching hospital in some region of beigang town as an example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/46969259151869535137.
Full text國立雲林科技大學
工業工程與管理研究所碩士班
99
During the period of treatment for hemodialysis patients, main caregivers have to bear much pressure from care, economic and psychological. With the pressure, caregivers generate the need which is needed to be concerned. Therefore, the understanding of the pressure and need is worth investigating. The goal of this research was to study the relationship between the social support and load of pressure of the main caregivers. Structural questionnaire was adopted, and 30 hemodialysis patients were interviewed. After statistical analysis, several findings are obtained as follows: In the analysis, most caregivers were female, with their ages over 60, took all-day care, with under-13-months caring period, own Taiwan nationality, with low education background, and without official training. The first three resources to pressing load to patients’ families are: 1. the worry about the patients’ condition; 2. depressed mood during caring; 3. the change of normal life. Except to the feeling need, the first three important needing events are: 1. other people who providing help for taking patients to hospitals; 2. people who can advise how to care patients; 3. positive evaluation on what caregivers do. The first three resources to pressing load to patients’ hired caregivers are: 1. the ached bodies caused by giving care; 2. the tired bodies caused by giving care; 3. the decreased opportunity to know new friends. The main factors to affect pressing load include age, period of caring, education background, and nationality. Except to the feeling need, the first three important needing events are: 1. other people who providing help for taking patients to hospitals; 2. people who can advise how to care patients; 3. positive evaluation on what caregivers do.
Sprong, Jenette Louisa. "Faith, fear and feminist theology : the experiences of women, in a small Free State Town of South Africa, demonstrate some of the effects of patriarchal domination in church and society." Thesis, 2002. http://hdl.handle.net/10413/4890.
Full textLin, Zong-Da, and 林宗達. "The Fast Food Chain Store Image and the Consumer Purchase Research of the Behavior－ Take Some Villages and Towns MacDonaldand Mos as Examples." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/y3ctq5.
Full text大葉大學
管理學院碩士在職專班
99
In Taiwan，Outside food population increases gradually，fast food industry also along with it vigorous development，especially surpasses by MacDonald and Mos in the Taiwan development for 20 years. The market share is situated first two. This research based on this is carries on the discussion to these two fast food chain store consumer's store image appraisal and consumer behavior present situation. This research take Yuinlin area MacDonald and Mos to shop consumer as object of study，the grand total provides 360 questionnaire, recycles 341 effectively. All data we gathered is analyzed in Descriptive Statistics, Factor Analysis, Correlation Analysis and One-Way ANOVA. We conclude the data conducted: 1. In the store image heavy visual degree aspect, the MacDonald masculine consumer takes seriously obviously in the good， communications aspect compared to the female, Mos is the female takes seriously obviously in the advertisement promotion aspect compared to the male. 2.In the store image degree of satisfaction aspect, the Mos Shop in “the sex to the advertisement promotion”, “the education level to the advertisement promotion”, “each week controls the amount to have the remarkable difference to the store space”. 3. In the consumer behavior, two fast food chain store consumer's age and each week may control the amount to expend the amount to have the remarkable influence. 4. MacDonald's advertisement promotion to expends the frequency to have the forward relations, Mos’s store space to expends the frequency and the commodity appraises to expends the amount to have the forward relations. Therefore, to enhance the Yuinlin area consumer to two fast food shop consumer behaviors, suggested that two entrepreneurs improve its transportation convenient first question, then depends on the home court to design the suitable price take the student as the main body expense tribal grouping tribal group the commodity, promotes the home court consumer to the shop owner overall store impression appraisal, achieves the entrepreneur and consumer's win-win effect. Key words: store image,the consumer purchases the behavior