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Relevant bibliographies by topics / SOSTAC analysis

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Journal articles

Academic literature on the topic 'SOSTAC analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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Journal articles on the topic "SOSTAC analysis"

1

Arifianti, Arifianti. "Pendekatan Model Public Relation PR Smith’s SOSTAC Untuk Menganalisis Sistem Perencanaan Digital Marketing PT Valbury Asia Futures." Jurnal Komunikasi 10, no. 2 (2019): 132–38. http://dx.doi.org/10.31294/jkom.v10i2.6020.

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Abstract - Tujuan dari penelitian ini adalah untuk melakukan analisa kegiatan pemasaran menggunakan metode SOSTAC yang terdiri dari Situation analysis, Objective, Strategy, Tactics, Action, dan Control. Penelitian dilakukan pada salah satu perusahaan di industri Pasar Berjangka dengan melakukan analisa SOSTAC pada divisi pemasaran. Hasil penelitian menunjukan bahwa pemasaran digital pada PT Valbury Asia Futures memiliki 2 tujuan utama yaitu untuk meningkatkan penjualan yang dapat diukur melalui jumlah transaksi lot dan peningkatan jumlah nasabah, sedangkan tujuan kedua adalah untuk mendapatkan

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2

Andrariladchi, Herdi, and Bugi Satrio Adiwibowo. "Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata." Inter Komunika : Jurnal Komunikasi 3, no. 2 (2018): 219. http://dx.doi.org/10.33376/ik.v3i2.236.

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Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tour

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3

Wijaya, Philip Kristy, and Aditiya Hermawan. "E-Marketing Applications Based On Virtual Reality Using Sostac Planning Method On Sales Property." Tech-E 1, no. 2 (2018): 16. http://dx.doi.org/10.31253/te.v1i2.29.

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Increased demand for property in Indonesian society, opening up a great opportunity for entrepreneurs to start a business in the property sector. The large number of new entrepreneurs, opening up many different ways of offering attractive products and promos that bring the impact of significant sales decline for those who can not compete. One such problem-solving proposal is to analyze current conditions and create new, powerful goals and strategies to implement. The methods that can serve as guidelines in the analysis and planning of the marketing strategy are SOSTAC (Situation Analysis, Obje

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4

Rakhmadhona, Nur Sella. "Upaya Meningkatkan Brand Awareness NSR Skirt Melalui Strategi Komunikasi Pemasaran Media Sosial." COMMENTATE: Journal of Communication Management 1, no. 1 (2020): 47. http://dx.doi.org/10.37535/103001120204.

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Fenomena pemasaran on-line berkembang seiring pertumbuhan penetrasi internet di Indonesia. Penerapan pemasaran media sosial (social media marketing) menambah dimensi baru untuk menyebarluaskan pesan, bertukar informasi tentang produk atau jasa, serta berbagi pengalaman mengenai suatu brand. Melihat peluang ini NSR, produsen pakaian jadi (garment) yang khusus memasarkan rok (skirt) secara daring (on-line) menggunakan konsep pemasaran media sosial (social media marketing) untuk membangun kesadaran merek (brand awareness) sekaligus meningkatkan penjualan produknya.   Untuk membangun k

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5

Sukendro, Gregorius Genep, and Nigar Pandrianto. "Diagnosa Komunikas Brand Activation Dan Media Digital Atas Eksistensi Brand Studio Rekaman Lokananta." Jurnal Komunikasi 11, no. 1 (2019): 92. http://dx.doi.org/10.24912/jk.v11i1.4287.

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The use of digital-based communication media and brand activation by the industry can attract the attention of potential consumers or customers. Even from these two activities, consumer trust and loyalty to the brand can be achieved. This research will look at how digital-based brand activation and communication can successfully attract consumers' attention. Therefore a number of marketing communication and marketing theories will be used in this study to dissect and photograph the research object. To analyze data, this research will use SOSTAC analysis. In addition to conducting observations

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6

Kangean, Sharen, and Farid Rusdi. "Analisis Strategi Komunikasi Pemasaran dalam Persaingan E-Commrece di Indonesia." Prologia 4, no. 2 (2020): 280. http://dx.doi.org/10.24912/pr.v4i2.6504.

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The development of internet technology is increasing. With fast internet technology, Indonesian people's spending patterns are shifting. Shopping activities that used to only be through stores directly, but by using internet technology known as online shopping. Online Shopping can be accessed through digital applications known as e-commerce applications. One of the well-known e-commerce sites in Indonesia is Shopee. In this case, the formulation of the problem in this research is to study the marketing communication strategy undertaken by Shopee and the implementation of Shopee marketing commu

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7

Juwita, Oktalia, Fajrin Nurman Arifin, and Fitriyana Dewi. "The Online Marketing Strategic Planning for Jember Coffee SMEs." IJISTECH (International Journal Of Information System & Technology) 2, no. 1 (2018): 14. http://dx.doi.org/10.30645/ijistech.v2i1.15.

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Coffee is a kind of beverage that is widespread and much-loved in the world. Today coffee has become a lifestyle. Various kinds of coffee are offering in many shops. This is a great opportunity for entrepreneurs, especially SMEs providers of coffee products, in introducing and marketing variants of coffee products that are owned at the national and international level. One of the problems often arises in the marketing of SMEs products is the lack of information and marketing access to potential markets. An effective and appropriate marketing strategy is needed, especially for SMEs producing co

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8

Rusdi, Farid, and Gregorius Genep Sukendro. "Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru." Jurnal Komunikasi 10, no. 1 (2018): 95. http://dx.doi.org/10.24912/jk.v10i1.1221.

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Creative industry in Indonesia is growing rapidly cannot be separated from new media support. Utilization of new media by the creative industry attracts potential customers not only from domestic but also from abroad. They can get information about the creative industry through new media. The place where the creative industry is there is also a consideration for potential consumers in determining the choice. In this study aims to find out how the creative industry strategy communicates the attractiveness of the place where they are so that the interest of potential customers. This research wil

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9

Handini, Virgia Aida, and Amri Dunan. "Buzzer as the Driving Force for Buzz Marketing on Twitter in the 2019 Indonesian Presidential Election." International Journal of Science, Technology & Management 2, no. 2 (2021): 479–91. http://dx.doi.org/10.46729/ijstm.v2i2.172.

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This study aims to determine Buzzers' existence and the Buzz Marketing strategy carried out by Buzzers during the 2019 Presidential Election on Twitter. The method in this study used qualitative research with Sostac P.R Smith's analysis. As a result, 1) the Buzzer's existence in the 2019 Indonesian Presidential Election contest was formed at the end of 2018. The formation of a Professional Buzzer was carried out through a recruitment process held by several legal companies with a predetermined payment system; 2) In carrying out Buzz marketing, Buzzer has arranged plans to distribute political

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10

YEŞİLTAŞ, Erkan, and Gülşah ŞEKER. "A BIBLIOMETRIC ANALYSIS OF EDUCATIONAL RESEARCHES ABOUT SOCIAL MEDIA." Zeitschrift für die Welt der Türken / Journal of World of Turks 13, no. 2 (2021): 169–89. http://dx.doi.org/10.46291/zfwt/130209.

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The purpose of this study is to examine the educational researches published about social media from a bibliometric perspective. The study used the case study design, which is a qualitative research design. The keyword “Social Media” was searched in research topics in the Web of Science (WoS) database. “Document title”, “abstract” and “keyword” were chosen as search criteria. Studies published between 2007 and 2021 were included in the analysis. The bibliometric data of 3861 academic studies contained in WoS educational researchs category constitute the data set of the study. The study found t

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