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Journal articles on the topic 'SOSTAC analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

Arifianti, Arifianti. "Pendekatan Model Public Relation PR Smith’s SOSTAC Untuk Menganalisis Sistem Perencanaan Digital Marketing PT Valbury Asia Futures." Jurnal Komunikasi 10, no. 2 (2019): 132–38. http://dx.doi.org/10.31294/jkom.v10i2.6020.

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Abstract - Tujuan dari penelitian ini adalah untuk melakukan analisa kegiatan pemasaran menggunakan metode SOSTAC yang terdiri dari Situation analysis, Objective, Strategy, Tactics, Action, dan Control. Penelitian dilakukan pada salah satu perusahaan di industri Pasar Berjangka dengan melakukan analisa SOSTAC pada divisi pemasaran. Hasil penelitian menunjukan bahwa pemasaran digital pada PT Valbury Asia Futures memiliki 2 tujuan utama yaitu untuk meningkatkan penjualan yang dapat diukur melalui jumlah transaksi lot dan peningkatan jumlah nasabah, sedangkan tujuan kedua adalah untuk mendapatkan engagement konsumen pada media sosial. Keywords: Pemasaran digital, SOSTAC, Pasar berjangka

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2

Andrariladchi, Herdi, and Bugi Satrio Adiwibowo. "Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata." Inter Komunika : Jurnal Komunikasi 3, no. 2 (2018): 219. http://dx.doi.org/10.33376/ik.v3i2.236.

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Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tourism development in Belitung not involve public relations inside. Low of tourism identification object to fulfil the tourist needs, low of control and evaluation from every process, result in the Belitung tourism was not on the track. Low of price transparency commitment also result in negative perception from the tourist. Next, low of communication between all stakeholders bring about inconsistency of local regulation interpretation regarding tourism concept of Belitung. From that analysis above, the public strategy development offered was develop and maintain the stakeholder relationship (management public relations), do identification and mapping the potential problem will happen and give the solutions to solve the problem (crisis public relations), carry out monitoring and control activity to the tourist to get feedback and carry out communication to all stakeholder (external public relations management), and carry out socialization and publication (public relations campaign).Keywords: Public Relations Strategy, SOSTAC, SWOT, Belitung Tourism.Abstrak. Tujuan dari penelitian ini untuk mengembangkan strategi hubungan masyarakat dengan bauran pemasaran dan pendekatan SOSTAC di pariwisata Belitung. Metode penelitian ini adalah penelitian kualitatif dengan jenis studi kasus pada pariwisata Belitung. Data bersumber dari informan kunci yang diwawancarai, observasi lapangan, dan analisis jurnal yang memiliki hubungan terkait dengan penelitian ini. Semua data dikumpulkan, dan dianalisis dengan bauran pemasaran dan pendekatan SOSTAC dari perspektif hubungan masyarakat, kemudian dilanjutkan dengan analisis metode SWOT untuk memetakan kekuatan, kelemahan, peluang dan ancaman. Hasilnya adalah pengembangan pariwisata di Belitung tidak melibatkan hubungan masyarakat di dalamnya. Rendahnya objek identifikasi pariwisata untuk memenuhi kebutuhan wisatawan, rendahnya kontrol dan evaluasi dari setiap proses, mengakibatkan pariwisata Belitung tidak berada di jalurnya. Rendahnya komitmen transparansi harga juga menghasilkan persepsi negatif dari wisatawan. Selanjutnya, rendahnya komunikasi antara semua pemangku kepentingan menyebabkan inkonsistensi interpretasi peraturan daerah tentang konsep pariwisata Belitung. Dari analisis di atas, pengembangan strategi publik yang ditawarkan adalah mengembangkan dan menjaga hubungan pemangku kepentingan (manajemen hubungan masyarakat), melakukan identifikasi dan memetakan potensi masalah yang akan terjadi dan memberikan solusi untuk menyelesaikan masalah (krisis hubungan masyarakat), melakukan pemantauan dan mengontrol kegiatan kepada wisatawan untuk mendapatkan umpan balik dan melakukan komunikasi dengan semua pemangku kepentingan (manajemen hubungan masyarakat eksternal), dan melakukan sosialisasi dan publikasi (kampanye hubungan masyarakat).Kata Kunci: Strategi Humas, SOSTAC, SWOT, Pariwisata Belitung

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Wijaya, Philip Kristy, and Aditiya Hermawan. "E-Marketing Applications Based On Virtual Reality Using Sostac Planning Method On Sales Property." Tech-E 1, no. 2 (2018): 16. http://dx.doi.org/10.31253/te.v1i2.29.

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Increased demand for property in Indonesian society, opening up a great opportunity for entrepreneurs to start a business in the property sector. The large number of new entrepreneurs, opening up many different ways of offering attractive products and promos that bring the impact of significant sales decline for those who can not compete. One such problem-solving proposal is to analyze current conditions and create new, powerful goals and strategies to implement. The methods that can serve as guidelines in the analysis and planning of the marketing strategy are SOSTAC (Situation Analysis, Objectives Setting, Strategy, Tactics, Action and Control). Based on the results of SOSTAC analysis and suggestions the way that can be done is to build E-Marketing with media websites that can be easily reached by the public and a marketing tool for marketing executive. On the website created a Virtual Reality feature that can display the form of building to consumers to increase consumer confidence in purchasing units. Based on testing and evaluation by consumers a new marketing strategy plan is worth trying and applied in marketing strategy.

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4

Rakhmadhona, Nur Sella. "Upaya Meningkatkan Brand Awareness NSR Skirt Melalui Strategi Komunikasi Pemasaran Media Sosial." COMMENTATE: Journal of Communication Management 1, no. 1 (2020): 47. http://dx.doi.org/10.37535/103001120204.

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Fenomena pemasaran on-line berkembang seiring pertumbuhan penetrasi internet di Indonesia. Penerapan pemasaran media sosial (social media marketing) menambah dimensi baru untuk menyebarluaskan pesan, bertukar informasi tentang produk atau jasa, serta berbagi pengalaman mengenai suatu brand. Melihat peluang ini NSR, produsen pakaian jadi (garment) yang khusus memasarkan rok (skirt) secara daring (on-line) menggunakan konsep pemasaran media sosial (social media marketing) untuk membangun kesadaran merek (brand awareness) sekaligus meningkatkan penjualan produknya.   Untuk membangun kesadaran merek NSR ini, membuat program pemasaran daring dengan menggunakan media sosial. Metode pengembangan program dilakukan dengan menerapkan model perencanaan pemasaran SOSTAC yang terdiri atas Situation Analysis, Objective, Strategy, Tactics, Action, dan Control (Smith, 2011). Perencanaan strategi pemasaran dalam membangun awareness dirancang pelaksanaannya selama kurun waktu enam bulan. Beberapa elemen yang menjadi kriteria untuk mencapai tujuan awareness menggunakan media sosial adalah jumlah likes, followers, hashtag dan viewer yang diikuti peningkatan pembelian.

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Sukendro, Gregorius Genep, and Nigar Pandrianto. "Diagnosa Komunikas Brand Activation Dan Media Digital Atas Eksistensi Brand Studio Rekaman Lokananta." Jurnal Komunikasi 11, no. 1 (2019): 92. http://dx.doi.org/10.24912/jk.v11i1.4287.

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The use of digital-based communication media and brand activation by the industry can attract the attention of potential consumers or customers. Even from these two activities, consumer trust and loyalty to the brand can be achieved. This research will look at how digital-based brand activation and communication can successfully attract consumers' attention. Therefore a number of marketing communication and marketing theories will be used in this study to dissect and photograph the research object. To analyze data, this research will use SOSTAC analysis. In addition to conducting observations and literature studies, researchers also conducted interviews with industry parties. Therefore this research is expected to be a reference in industrial development by utilizing digital-based communication and brand activation. The results of the study showed Lokananta still had to maximize the use of digital media as a form of brand activation to maintain brand existence. Pemanfaatan media komunikasi berbasis digital dan brand activation oleh industri dapat menarik perhatian calon konsumen atau pelanggan. Bahkan dari kedua kegiatan ini kepercayaan dan loyalitas konsumen kepada brand dapat dicapai. Penelitian ini akan melihat bagaimana brand activation dan komunikasi berbasis digital berhasil dapat menarik perhatian konsumen. Oleh karena itu sejumlah teori komunikasi pemasaran dan pemasaran akan digunakan dalam penelitian ini untuk membedah dan memotret obyek penelitian. Untuk menganalisa data, penelitian ini akan akan menggunakan analisis SOSTAC. Selain melakukan observasi dan studi pustaka, peneliti juga melakukan wawancara dengan pihak industri. Oleh karenanya penelitian ini diharapkan bisa menjadi acuan dalam pengembangan industri dengan memanfaatkan komunikasi berbasis digital dan brand activation. Hasil dari penelitian menunjukkan Lokananta masih harus memaksimalkan penggunaan media digital sebagai bentuk brand activation untuk mempertahankan eksistensi brand.

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Kangean, Sharen, and Farid Rusdi. "Analisis Strategi Komunikasi Pemasaran dalam Persaingan E-Commrece di Indonesia." Prologia 4, no. 2 (2020): 280. http://dx.doi.org/10.24912/pr.v4i2.6504.

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The development of internet technology is increasing. With fast internet technology, Indonesian people's spending patterns are shifting. Shopping activities that used to only be through stores directly, but by using internet technology known as online shopping. Online Shopping can be accessed through digital applications known as e-commerce applications. One of the well-known e-commerce sites in Indonesia is Shopee. In this case, the formulation of the problem in this research is to study the marketing communication strategy undertaken by Shopee and the implementation of Shopee marketing communication. The theoretical foundation used in this research is marketing communication, and SOSTAC analysis. The consideration method used in this study is a qualitative approach. The resource persons in this study are Yoga Pratama, who are Shopee Business Development and Shopee users with different needs. The results of this study indicate that the optimal use of the marketing communication mix consists of advertising (advertising) and sales promotion (sales promotion).Perkembangan teknologi internet semakin hari semakin berkembang pesat. Adanya teknologi internet yang pesat, pola belanja masyarakat Indonesia bergeser. Kegiatan belanja yang dulu hanya bisa melalui toko secara langsung, tetapi dengan menggunakan teknologi internet dikenal dengan istilah online shopping. Belanja secara daring (online) dapat diakses melalui aplikasi digital yang dikenal dengan istilah aplikasi e-commerce. Salah satu e-commerce yang ternama di Indonesia adalah Shopee. Dalam hal ini, terdapat perumusan masalah dalam penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh Shopee serta pelaksanaan komunikasi pemasaran Shopee. Landasan teori yang digunakan dalam penelitian ini adalah komunikasi pemasaran, dan analisis SOSTAC. Metode pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Narasumber dalam penelitian ini adalah Yoga Pratama yang merupakan Business Development Shopee dan pengguna Shopee dengan kebutuhan yang berbeda. Hasil penelitian ini menunjukkan bahwa penggunaan bauran komunikasi pemasaran yang optimal yaitu berupa iklan (advertising) dan promosi penjualan (sales promotion).

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Juwita, Oktalia, Fajrin Nurman Arifin, and Fitriyana Dewi. "The Online Marketing Strategic Planning for Jember Coffee SMEs." IJISTECH (International Journal Of Information System & Technology) 2, no. 1 (2018): 14. http://dx.doi.org/10.30645/ijistech.v2i1.15.

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Coffee is a kind of beverage that is widespread and much-loved in the world. Today coffee has become a lifestyle. Various kinds of coffee are offering in many shops. This is a great opportunity for entrepreneurs, especially SMEs providers of coffee products, in introducing and marketing variants of coffee products that are owned at the national and international level. One of the problems often arises in the marketing of SMEs products is the lack of information and marketing access to potential markets. An effective and appropriate marketing strategy is needed, especially for SMEs producing coffee products. The research method is done by observation and interview to get primary and secondary data. After the data obtained, analyzed the current condition using SWOT analysis and then followed by strategy mapping using SOSTAC method. From the analysis that has been done, needed a website for the directory to introduce SMEs engaged in the production and sale of coffee in Besuki Raya area.

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Rusdi, Farid, and Gregorius Genep Sukendro. "Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru." Jurnal Komunikasi 10, no. 1 (2018): 95. http://dx.doi.org/10.24912/jk.v10i1.1221.

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Creative industry in Indonesia is growing rapidly cannot be separated from new media support. Utilization of new media by the creative industry attracts potential customers not only from domestic but also from abroad. They can get information about the creative industry through new media. The place where the creative industry is there is also a consideration for potential consumers in determining the choice. In this study aims to find out how the creative industry strategy communicates the attractiveness of the place where they are so that the interest of potential customers. This research will use marketing communication theory and new media. And in analyzing data obtained by researcher will use SOSTAC analysis. In addition to observation and literature study, researchers also conducted interviews with industry parties from two cities that are identical with the creative industries of Bandung and Yogyakarta, which has gained a reputation in overseas markets. From this research found that creative industry players have the potential to attract tourists, especially from abroad. Industri kreatif di Indonesia berkembang pesat tidak bisa lepas dari dukungan media baru. Pemanfaatan media baru oleh industri kreatif menarik minat calon konsumen tidak hanya dari dalam negeri tapi juga dari luar negeri. Mereka bisa mendapatkan informasi tentang industri kreatif melalui media baru. Tempat di mana industri kreatif itu ada juga menjadi pertimbangan bagi calon konsumen dalam menentukan pilihannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi industri kreatif mengkomunikasikan daya tarik tempat di mana mereka berada sehingga menjadi daya tarik minat calon konsumen. Penelitian ini menggunakan teori komunikasi pemasaran dan media baru. Dan dalam menganalisis data yang diperoleh peneliti menggunakan analisis SOSTAC. Selain melakukan observasi dan studi pustaka, peneliti juga melakukan wawancara dengan pihak industri dari dua kota yang identik dengan industri kreatif yakni Bandung dan Yogyakarta yang sudah mendapat reputasi di pasar mancanegara. Dari penelitian ini ditemukan bahwa pelaku industri kreatif memiliki potensi untuk menarik minat wisatawan terutama dari luar negeri.

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Handini, Virgia Aida, and Amri Dunan. "Buzzer as the Driving Force for Buzz Marketing on Twitter in the 2019 Indonesian Presidential Election." International Journal of Science, Technology & Management 2, no. 2 (2021): 479–91. http://dx.doi.org/10.46729/ijstm.v2i2.172.

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This study aims to determine Buzzers' existence and the Buzz Marketing strategy carried out by Buzzers during the 2019 Presidential Election on Twitter. The method in this study used qualitative research with Sostac P.R Smith's analysis. As a result, 1) the Buzzer's existence in the 2019 Indonesian Presidential Election contest was formed at the end of 2018. The formation of a Professional Buzzer was carried out through a recruitment process held by several legal companies with a predetermined payment system; 2) In carrying out Buzz marketing, Buzzer has arranged plans to distribute political content. Buzzers use a variety of political strategies to amplify political messages. Then, the political messages are spread using a minimum of three or more accounts to engage in a conversation. Through systematic Buzz marketing planning, political messages that are informative, persuasive, and instructive systematically and intensely to Twitter netizens make the results more optimal. However, Buzzer still needs to formulate political content that is more attractive to Twitter netizens, such as avoiding old content that uses political narratives containing SARA elements, hoaxes, hate speech, and other propaganda.

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YEŞİLTAŞ, Erkan, and Gülşah ŞEKER. "A BIBLIOMETRIC ANALYSIS OF EDUCATIONAL RESEARCHES ABOUT SOCIAL MEDIA." Zeitschrift für die Welt der Türken / Journal of World of Turks 13, no. 2 (2021): 169–89. http://dx.doi.org/10.46291/zfwt/130209.

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The purpose of this study is to examine the educational researches published about social media from a bibliometric perspective. The study used the case study design, which is a qualitative research design. The keyword “Social Media” was searched in research topics in the Web of Science (WoS) database. “Document title”, “abstract” and “keyword” were chosen as search criteria. Studies published between 2007 and 2021 were included in the analysis. The bibliometric data of 3861 academic studies contained in WoS educational researchs category constitute the data set of the study. The study found that educational researches on social media especially as of 2008 and this trend continued in the following years. The most frequent languages of publication in the field of social media in education are English, Spanish and Portuguese, respectively, and the most frequent types of academic research are articles, papers, and book chapters. Michigan State University, Florida State University System and University of North Carolina are the affiliations with the highest number of publishing researchers. In Turkey, Anadolu University is the affiliation with the biggest number of authors publishing research about social media in education. The USA, England and Australia are the three countries where studies about social media in education are published the most, respectively. The number of citations of academic studies published after 2010 is increasing every passing year. The most frequently used keywords in academic studies on media literacy in education are the concepts of “social media”, “higher education”, “Facebook”, “Twitter”, “e-learning”, “social networks” and "Web 2.0". Keywords: Social media, education, bibliometric analysis, Web of Science

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Hartono, Yuli. "Analisis Program Bantuan Sosial (Survey Pemetaan Tingkat Kepuasan Bantuan Sosial Pada Dinas Sosial Kota Surakarta)." JEMPER (Jurnal Ekonomi Manajemen Perbankan) 2, no. 2 (2020): 96. http://dx.doi.org/10.32897/jemper.v2i2.379.

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The purpose of this research is to find out the satisfaction of the people of Surakarta in the service program of the Family Hope Program (PKH), Non-Cash Food Assistance (BPNT), Poor Families (GAKIN) and Pilgrimage in the Surakarta Social Service and as material in setting service policies the public in carrying out continuous improvement in order to improve the quality of the next service quality.The method used in this research is descriptive analysis and verification analysis. Understanding the analysis of descriptive analysis according to Sugiyono (2005: 1) is: Research conducted to determine the value of the independent variable, either one variable or more (independent) without making comparisons or connecting between variables one with other variables. The data collection technique is using observation, interviews, and documentation and literature studies.Based on the results of research through observation, interviews and questionnaires concluded that the Family Hope Program (PKH) service program, Non-Cash Food Assistance (BPNT) is Very Good, the GAKIN service program is Good and the Pilgrimage Program is Poor.

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Sinav, Ahmet. "Genç-Yaşlı, Orta-Yaşlı ve İleri-Yaşlı Bireylerin Sosyal Medya Kullanım Davranışlarının Karşılaştırmalı Analizi: Eskişehir İli Örneği." Etkileşim 3, no. 5 (2020): 116–45. http://dx.doi.org/10.32739/etkilesim.2020.5.87.

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Bu çalışma, sosyal gerontologlarca belirlenen yaşlılığa ilişkin yaş sınıflamasını referans alarak, Eskişehir il merkezinde yaşayan 65 yaş ve üzeri bireylerin sosyal medya kullanım davranışları arasında karşılaştırmalı bir analiz sunmaktadır. Yaşlı bireylerin sosyal medya kullanım motivasyonları ve kullanım davranışları sonucunda elde edilen doyum türleri arasında karşılaştırma yapabilmek amacıyla yaş gruplarına bağlı alt tabakalar oluşturulmuştur. Bu doğrultuda 65-74 yaş grubu ‘genç yaşlılar’, 75-84 yaş grubu ‘orta yaşlılar’, 85 yaş ve üzeri ise ‘ileri yaşlılar’ olarak tanımlanmıştır. Araştırma kapsamında belirlenen amaçlara ulaşabilmek adına tabakalı örnekleme yöntemiyle belirlenen 387 kişi ile anket uygulaması gerçekleştirilmiştir. Araştırma kapsamında elde edilen sonuçlara göre teknolojik cihaz seçimi, bu cihazlara sahip olma ve kullanmayı öğrenme yolları, teknolojik cihaz kullanımı konusunda yaşanan sorunlar, bu sorunlara ilişkin çözüm yolları, sosyal medya kullanım tercihleri, takip edilen hesap içerikleri, kullanım davranışları ve elde edilen doyum türleri açısından yaş grupları arasında anlamlı farklılıklar saptanmıştır. Yeni teknolojileri takip etme yönündeki heyecan ve ilginin yaş aralığı yükseldikçe düştüğü yönünde sonuca ulaşılmıştır.

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Herlina, Lina. "DISINTEGRASI SOSIAL DALAM KONTEN MEDIA SOSIAL FACEBOOK." TEMALI : Jurnal Pembangunan Sosial 1, no. 2 (2018): 232–58. http://dx.doi.org/10.15575/jt.v1i2.3046.

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At first, social media came as a solution for the community to facilitate communication and interaction virtually. However, due to the absence of strict regulation, it later changed into a means to spread the utterances of hate in the form of certain terms. The term cannot be understood by everyone. Therefore, researchers tried to dismantle the terms used, namely in terms of meaning and also the ideology of the use of the term. As for the term utterance of hatred which is used as material for analysis, among them are the short axis people, the people of the flat earth, the people of napkins, the children of the tablecloths, the children of the lewd, the children of camels / camel urine, the people of the micin, the children of cebong, the children of the camps, and the children of the negligee. The analysis was carried out using Fairclough's theory namely the dimensions of the text, discourse practice and social practice. Meanwhile, to dismantle its ideology is by using the theory of Jagger and F. Maier which consists of context, output of text, means of rhetoric, content and ideological statements, peculiarities and positions of discourse.

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Amin, Samir Muhazzab, and Muhd Dhamir Audi Azizul. "EMPOWERING SOCIAL WORK EDUCATION IN MALAYSIA: A CONTEMPORARY ANALYSIS." International Journal of Modern Trends in Social Sciences 2, no. 9 (2019): 39–55. http://dx.doi.org/10.35631/ijmtss.29005.

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Contemporary issues in social work should be concentrating as a check and balance process from the establishment of social work education programs in Malaysia. Therefore, this article discussing several contemporary issues in social work education as well as suggestions on empowering social work education in Malaysia. A total of 5 informants from the Management and Professional Group (Grades 41 - 48) from Jabatan Kebajikan Masyarakat and Institut Sosial Malaysia were involved in this study. This study used a qualitative approach through a phenomenological approach. Among the major issues that the author has touched upon are the issues of social work education standards, the issue of social works act, an issue in social work job position, and the issue of social work education in public universities. Hence, some resolutions were added by the informant to overcome the contemporary issues such as the enforcement of social work education standards, overcoming the conflict of power as the enforcement of social work laws, setting clearer criteria for Civil Service Commission, re-organize social work education curriculum, and responsive administration at university and ministry levels. Various parties such as educators, administrators, policymakers, and social workers need to create strong collaborations and play an essential role in empowering social work education in Malaysia.

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ÖZDEM, Önder M. "ACTION CAMERAS AS SOCIAL FACILITATORS: AN ANALYSIS OF AMATEUR EXTREME MOTORCYCLE VIDEOS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 8, no. 4 (2018): 660–72. http://dx.doi.org/10.7456/10804100/006.

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Esen, M. Fevzi. "The Content Analysis of Social Media Shares in Turkish Related to COVID-19." Journal of Humanity and Society (insan & toplum) 11, no. 3 (2021): 113–37. http://dx.doi.org/10.12658/m0629.

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A remarkable increase has currently been happening in social media platform content related to COVID-19. Users have created large volumes of content on various topics over a short time, interacting with people in real-time. This also has transformed social media into an indispensable information source for any crisis. This study aims to explore the information content on COVID-19 disseminated through social media and to discover prominent topics in shares on COVID-19. In this regard, we have retrieved 17,542 tweets shared in Turkish. A content analysis of social media shares has been carried out, with latent semantic indexing and network analyses being performed to detect the relationships and interactions among shares. As a result, the most shared topics have been concluded to be on yasak [lockdown], tedbir [precaution], karantina [quarantine], and vaka [case], with communication being frequently passed using this semantic string and information exchanges being faster within the network. In addition, shares related to hygiene, masks, and distancing were determined to have occurred less than shares related to precautions, rules, cases, and lockdowns. The number of likes and retweets for content with social propaganda such as #evdekal [stayathome], #evdehayatvar [lifeathome], and #birliktebaşaracağız [togetherwesucceed] were low and not found in a semantic string. This suggests social propaganda through social media to have had a limited impact on epidemic management. In conclusion, identifying the prominent issues in social media posts and the characteristics of social media networks will help decision-makers determine appropriate policies for controlling and preventing the pandemic’s spread.

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Monalisa, Monalisa. "KONTRIBUSI PERSEPSI SOSIAL TERHADAP INTERAKSI SOSIAL MAHASISWA." JURNAL EDUKASI: Jurnal Bimbingan Konseling 3, no. 2 (2017): 174. http://dx.doi.org/10.22373/je.v3i2.3094.

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The background of this research was the importance of a college studentsâ€™ guidance and counseling program in STKIP PGRI West Sumatera to have a good social interaction. Social perceptions became factors that can predictaffect social interaction. The purpose of this research was obviously to describe: (1) social perception, (2) social interaction, (3) the contribution of social perception towards social interaction. This research was using quantitative method with correlation type. The population was college studentsâ€™ guidance and counseling program in STKIP PGRI West Sumatera in academic year 2012, 2013, 2014, and 2015. A number of college students were 818 students. The sample was 272 students selected by proportional stratified random sampling technique. The instrument was a Likert scale models. The research findings shown that: (1) social perceptions of the college students were in the positive category, (2) college studentsâ€™ social interaction were in the good category,and (3) there was a significant contribution of social perception toward social interaction. Implications of these results can be used as an analysis of the college studentsâ€™ needs in the preparation of guidance and counseling program services at universities, especially in STKIP PGRI West Sumatera.

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ÖZTÜRK, Pınar, and Canan KOCA. "The Women in the Football: Analysis of a Women's Football Team as a Social Field." Turkiye Klinikleri Journal of Sports Sciences 10, no. 3 (2018): 150–63. http://dx.doi.org/10.5336/sportsci.2018-61162.

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Gilbert, Claude. "Les consommateurs et la « vache folle » : vers de nouvelles analyses (Commentaire)." Sciences sociales et santé 19, no. 1 (2001): 39–43. http://dx.doi.org/10.3406/sosan.2001.1511.

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Sary, Kezia Arum, Sarwo Eddy Wibowo, Amar Makruf Jauhari, and Arfian Rony Ashadi. "Media Booklet Company Profile CV. Sary Cards Samarinda Penunjang Aktivitas Komunikasi Pemasaran." Jurnal Analisis Sosial Politik 4, no. 2 (2020). http://dx.doi.org/10.23960/jasp.v4i2.58.

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 Sary Cards, located in Samarinda, East Kalimantan, is an industry engaged in the printing and procurement of goods and services. Specific products that are the uniqueness or focus of this printing are in the form of invitations, be it wedding invitations, birthdays, building inaugurations, tasmiyah and so on. However, in today's all-digital era, the printing industry has to undergo many changes with many new competitions through the digital market. Not only changes in the way of selling, but the increasingly diverse products that have begun to shift with technological developments, as well as the way of production. The company profile booklet media is used as a marketing communication activity to be able to survive the competition in this digital era. The compilation of this profile booklet takes a practice-based approach with the communication planning model used is SOSTAC analysis and uses two types of data, primary and secondary.

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"Formation and implementation of the media company marketing strategy in the digital environment: stages and evaluation indicators." Journal of Economics and International Relations, no. 13 (2021). http://dx.doi.org/10.26565/2310-9513-2021-13-05.

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One of the most important for companies today are the problems of growing competitive pressure from foreign manufacturers, increasing consumer competencies; increasing the role of positioning and, as a consequence, product branding; acceleration of implementation processes, intensification of promotion of new goods and services; exacerbation of the need to build partnerships with key customers in a narrowing of demand in mature markets; intensifying the search for new regional markets and consumer niches. Due to the high complexity and multifaceted economic processes of modern enterprises, research in the field of Internet marketing requires constant improvement through the continuous development of electronic technologies. The subject of the article is the processes of forming and implementation a marketing strategy in the digital environment. The purpose of the article is to improve business processes and the system of indicators for evaluating the marketing strategy of a media company in the digital environment. General scientific methods are used, such as systems analysis, synthesis and abstract-logical - to clarify the features of marketing strategy in the digital environment; graphic and algorithmic - to improve the business processes of the marketing strategy of the media company in the digital environment. The following results were obtained: the stages of forming a marketing strategy on the Internet were studied, the cyclical SOSTAC model was analyzed, the characteristics of the Internet strategy were provided, models of marketing activity were described, business processes for strategy implementation were developed and the system of its efficiency indicators was improved. Conclusions: improved business processes of marketing strategy implementation in the digital environment of the media company and the system of indicators of its effectiveness.

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ELCİL, ŞİFA. "SOSYAL MEDYA VE SOSYAL YALNIZLAŞMA: İLİŞKİSEL İLETİŞİM DOYUMUNA YÖNELİK BİR ANALİZ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2019. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.19.09.1200.

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TÜRECİ AKOVA, NURDAN, and ŞULE TUZLUKAYA. "SOSYAL AĞDÜZENEĞİ DEĞİŞİMİ YAZINININ SİSTEMATİK ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.09.1637.

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TUNALI, HATİCE NEHRİN, and KEMAL PEKÇOŞKUN. "GELENEKSEL BANKALAR VE KATILIM BANKALARI İÇİN PANEL VERİ ANALİZİ: TÜRKİYE ÖRNEĞİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2019. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.19.10.1185.

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DİNÇ CAVLAK, ÖZGE. "SÜRDÜRÜLEBİLİR TOPLUM GÖSTERGELERİNİN HİYERARŞİK KÜMELEME ANALİZİ YÖNTEMİYLE İNCELENMESİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2019. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.19.12.1125.

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KOCAKAYA, MUSTAFA, and METİN DİNÇER. "SAĞLIK KONULU YAZI DİZİLERİNİN İÇERİK ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.08.1612.

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MEMİOĞLU, YASEMİN. "TÜRK KOOPERATİFÇİLİĞİNİN DÖNEMSEL ANALİZİ (1950-1960 DÖNEMİ)." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2017. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.17.12.846.

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ŞENBABAOĞLU DANACI, EMİNE, and NURETTİN PARILTI. "TÜKETİCİ YENİLİKÇİLİĞİNİN GÖRSEL HARİTALAMA TEKNİĞİYLE BİBLİYOMETRİK ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2019. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.19.05.1119.

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UĞURLUOĞLU ALDOĞAN, ECE, and GÖKÇEN ÖZLER. "HASTANE WEBSİTELERİN İÇERİK ANALİZİ İLE İNCELENMESİ: ANKARA ÖRNEĞİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.08.1638.

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ERYILMAZ, FİLİZ, and AHMET EMRAH TAYYAR. "EKONOMİK KRİZLER VE ÖĞRENEN EKONOMİ: TÜRKİYE’YE İLİŞKİN AMPİRİK BİR ANALİZ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.03.1305.

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GÖKMEN, ŞAHİKA. "TÜRKİYE’DEKİ BANKA BAŞARISIZLIKLARININ PANEL-YAŞAM ANALİZİYLE İNCELENMESİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.08.1593.

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TOPALHAN, TÜRKER, and FATMA YEŞİLKAYA. "KADIN İSTİHDAMI VE İŞ KAZASI İLİŞKİSİ ÜZERİNE BİR PANEL VERİ ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.10.1405.

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TAŞ, AYŞEGÜL, LEVENT YILMAZ, and ZEYNEP BİRCE ERGÖR. "GÖÇ YÖNETİMİNDE LOJISTIK KONUM SEÇİMİ: EGE BÖLGESİ ÜZERİNE BİR İNCELEME." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.04.1549.

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ERŞİN META, FEYZA, and CELAL TAŞDOĞAN. "TÜRK BANKACILIK SEKTÖRÜNDE ÖLÇEK ETKİNLİĞİ: WİNDOW ANALİZİ İLE DEĞERLENDİRME." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.09.1659.

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SAYĞAN TUNÇAY, SAHRA, and PINAR SÜRAL ÖZER. "KÜLTÜRÜ ÇÖZÜMLEMEYE İLİŞKİN SINIFLAMALAR." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.01.1263.

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DOĞAN, NURİ ÖZGÜR, and YUSUF ERSOY. "TARIMSAL KALKINMA KOOPERATİFLERİNDE SWOT ANALİZİ: UŞAK İLİ ÖRNEĞİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2017. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.17.12.834.

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AYHAN, NİYAZİ, and ERDOĞAN AKMAN. "2017 KIRGIZİSTAN CUMHURBAŞKANLIĞI SEÇİMLERİNDE ADAYLARIN KULLANDIĞI BİLLBOARD REKLAMLARININ GÖSTERGEBİLİMSEL ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2018. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.18.11.964.

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YALÇINKAYA, ÖMER, and ŞEKİP YAZGAN. "TÜRKİYE’NİN TURİZM PİYASALARININ YAKINSAMA ANALİZİ:FOURİER BİRİM KÖK TESTLERİNDEN KANITLAR." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.01.1276.

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YILMAZ, DERYA, and FİLİZ ERYILMAZ. "DÜNYA TİCARET KORUMACILIĞININ FİNANSAL PİYASALARA ETKİSİ: TÜRKİYE İÇİN BİR ANALİZ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.03.1301.

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ARSLANDERE, MURAT. "İHRACAT BAĞLILIĞI, İHRACAT PAZAR ORYANTASYONU VE PERFORMANS : TÜRK İHRACATÇILARININ ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.05.1354.

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TUNÇ, TARKAN. "YEŞİL STRATEJİLER VE UYGULAMA ALANLARINA YÖNELİK NİTEL BİR ARAŞTIRMA: TÜRKİYE ÖRNEĞİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.10.1439.

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YILMAZ, HÜLYA. "SERMAYE YAPISINA ETKİ EDEN FAKTÖRLER: BİST ‘TE AMPİRİK BİR ÇALIŞMA." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2017. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.17.12.753.

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ŞENEL, CEMİL, and SİNAN ŞEKEROĞLU. "YATIRIM VE KALKINMA BANKALARININ ETKİNLİKLERİNİN VZA YÖNTEMİYLE ANALİZİ VE TÜRK BANKACILIK SEKTÖRÜNDE BİR UYGULAMA." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2019. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.19.03.1101.

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TÜLEYKAN, HAYRETTİN, and YELİZ DEMİRCİ. "SİGORTACILIK SEKTÖRÜ İLE İNSANİ KALKINMA ENDEKSİ ARASINDAKİ İLİŞKİNİN ANALİZİ: 1985-2017." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.01.1211.

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ACAR, Ö. EMRAH, and A. SELÇUK KÖYLÜOĞLU. "SÜRDÜRÜLEBİLİR TEDARİKÇİ SEÇİMİNİN ANALİTİK HİYERARŞİ PROSESİ (AHP) YÖNTEMİYLE ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.03.1286.

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UYSAL, PEYMAN, and ORKUN BAYRAM. "ULUSLARARASI TİCARETİN KOLAYLAŞTIRILMASI BAĞLAMINDA YAPILAN VERİMLİLİK ÇALIŞMALARI: TÜRKİYE ÖRNEĞİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.08.1414.

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KÜLTER DEMİRGÜNEŞ, BANU, MUTLU YÜKSEL AVCILAR, and GÜLİN TUĞÇE SÖYLEYİCİ. "SOSYAL TİCARET UYGULAMALARINDAN BEKLENEN FAYDALARIN TESPİTİ: PERAKENDE MAĞAZALAR ÜZERİNE BİR ARAŞTIRMA." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2020. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.20.11.1469.

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YARDIM KILIÇKAN, ZİŞAN. "TÜRKİYE-RUSYA İLİŞKİLERİNİN UÇAK KRİZİ ÖNCESİ VE SONRASINDA EKONOMİK ETKİLERİNİN ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.06.1402.

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ÇİTİL, MÜCAHİT, and MEHMET RAGIP GÖRGÜN. "LOJİSTİK HİZMET TALEBİNİN BELİRLEYİCİLERİ: TÜRKİYE LOJİSTİK SEKTÖRÜ İÇİN BİR ZAMAN SERİSİ ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.06.1552.

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SARITAŞ, TUFAN, and GÖKHAN AKAR. "POLİTİK İSTİKRARSIZLIK VE TERÖRİZMİN TURİZME ETKİSİ: PANEL VERİ ANALİZİ." 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ, 2021. http://dx.doi.org/10.15659/3.sektor-sosyal-ekonomi.21.02.1485.

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