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Journal articles on the topic 'Source credibility theory'
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Kalafatis, Stavros P., Debra Riley, Markos H. Tsogas, and Jimmy Clodine-Florent. "The Effects of Source Credibility and Message Variation on Mail Survey Response Behaviour." International Journal of Market Research 54, no. 3 (May 2012): 391–406. http://dx.doi.org/10.2501/ijmr-54-3-391-406.
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Grounded on persuasive communications theory, the impact of source credibility and message variation on response behaviour towards a mail survey on a sample of the general public are examined. An experimental design comprising three levels (high, medium and low) of these variables is employed. Source credibility and the interaction of message variation (i.e. usefulness of the study) and source credibility have a significant impact on response rate. Overemphasising the usefulness of a study is found to be counterproductive. For sources that are arguably average or lower in credibility, a strongly worded message (in terms of usefulness) was less effective than more modest objectives.
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Agitashera, Dwi, Nuke Farida, and Rika Wulandari. "The Effect of Endorsers’ Source Credibility on Emotion Towards Youtube’s Advertisement ’ Source Credibility on Emotion." Ultimacomm: Jurnal Ilmu Komunikasi 12, no. 2 (December 30, 2020): 226–39. http://dx.doi.org/10.31937/ultimacomm.v12i2.1459.
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This study examines the effect of endorsers' source credibility on emotion towards youtube's advertisement. We analyze the impact of social media influencer and celebrity's credibility on emotional responses of respondents, namely pleasure and arousal. The data were collected by a survey through google form related to source credibility and S-O-R theory. Three hundred and eighty-five people joined the survey distributed via Google Form. The amount of respondent is 385 people using Lemeshow formula with a Margin of Error 5% and purposive sampling technique. The study used Multivariate Regression Analysis and Independent Sample T-Test. Findings showed that there is a significant effect of social media influencer and celebrity's credibility to emotional pleasure and arousal towards the advertisement. It is also found that social media influencer's expertise influenced stronger on pleasure and arousal than attractiveness and trustworthiness. In the other hand, celebrity's trustworthiness has a stronger impact on emotion pleasure and arousal than attractiveness and expertise. We suggested that future research can also analyze purchase intention because some previous studies stated that emotional response could predict purchase intention.
Key Word: source credibility, celebrity, social media influencer, emotional responses
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Rui, Jian Raymond. "Source–Target Relationship and Information Specificity." Social Science Computer Review 36, no. 3 (June 30, 2017): 331–48. http://dx.doi.org/10.1177/0894439317717196.
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Other-generated information about specific targets available online reduces third parties’ uncertainty of strangers. Yet only information perceived as credible can shape their impressions. This study examines how impressions form after exposure to online recommendations, a type of other-generated information via LinkedIn, through credibility assessment of these recommendations. The source–target relationship and recommendation specificity were manipulated in a 2 × 2 between-subjects experiment ( N = 213). Main effects for both independent variables were found. Perceived manipulation likelihood and perceived credibility of recommendation mediated the impact of the source–target relationship on impressions. Additionally, perceived familiarity with the target and perceived credibility of recommendation mediated the impact of recommendation specificity on impressions. This study extends warranting theory and highlights the impact of new communication technology on credibility assessment of online information and impression formation.
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Zhang, Beile, Brent Ritchie, Judith Mair, and Sally Driml. "Is the Airline Trustworthy? The Impact of Source Credibility on Voluntary Carbon Offsetting." Journal of Travel Research 58, no. 5 (May 21, 2018): 715–31. http://dx.doi.org/10.1177/0047287518775781.
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Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates the impact of source credibility (expertise and trustworthiness) on air travelers’ purchase intention for aviation VCO products. This is the first study to conceptualize and test the influence of source credibility on air travelers’ carbon offsetting behavior using communication theory. Source credibility of a message directly influences air travelers’ purchase intention of aviation VCO products in a positive way. Examining source credibility components shows that trustworthiness has a significant positive impact on purchase intention, while the impact of expertise is not significant. Theoretical and practical implications of the findings are discussed, which highlight the importance of improving source credibility, and trustworthiness in particular, to encourage consumers to mitigate air travel emissions.
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Cho, Jinhyung, Kwiseok Kwon, and Yongtae Park. "Q-rater: A collaborative reputation system based on source credibility theory." Expert Systems with Applications 36, no. 2 (March 2009): 3751–60. http://dx.doi.org/10.1016/j.eswa.2008.02.034.
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Muda, Mazzini, and Muhammad Iskandar Hamzah. "Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention." Journal of Research in Interactive Marketing 15, no. 3 (June 15, 2021): 441–59. http://dx.doi.org/10.1108/jrim-04-2020-0072.
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PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.
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Balaban, Delia, and Maria Mustățea. "Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany." Romanian Journal of Communication and Public Relations 21, no. 1 (April 1, 2019): 31. http://dx.doi.org/10.21018/rjcpr.2019.1.269.
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The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.
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Orazi, Davide Christian, and Fiona Joy Newton. "Collaborative authenticity." European Journal of Marketing 52, no. 11 (November 12, 2018): 2215–31. http://dx.doi.org/10.1108/ejm-10-2016-0610.
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PurposeEffective communication of information is central to integrated care systems (ICS), particularly between providers and care-consumers. Drawing on communication theory, this paper aims to investigate whether and why source effects increase positive evaluations of health-related messages among care-consumers.Design/methodology/approachA preliminary online survey (N = 525) establishes the discriminant validity of the measures used in the main experimental study. The main study (N = 116) examines whether identical messages disclosed to be created by different sources (i.e. institutional, care-consumer, collaborative) lead to different message evaluations, and whether source credibility and similarity, and message authenticity, explain this process.FindingsIn comparison to any other source, messages disclosed to be co-created are evaluated more positively by care-consumers. This effect occurs through a parallel serial mediation carried over by perceptions of source credibility and source similarity (parallel, first serial-level mediators) and message authenticity (second serial-level mediator).Practical implicationsThe findings offer guidelines for leveraging source effects in ICS communication strategies, signaling how collaborative message sources increase the favorableness of health message evaluations.Originality/valueThis research demonstrates the efficacy of drawing on marketing communication theory to build ICS communication capacity by showing how re-configuring the declared source of informational content can increase positive evaluations of health-related messages. In so doing, this research extends existing literature on message authenticity by demonstrating its key underlying role in affecting message evaluations.
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Ma, Liang, Xin Zhang, and Peng Yu. "Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness." Mobile Information Systems 2021 (February 24, 2021): 1–12. http://dx.doi.org/10.1155/2021/6633477.
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Attracting more consumers through mobile online platforms has become the most important thing for luxury brands. However, few studies have explored how cultural context, as exemplified by face consciousness and source credibility, influences the online luxury consumption and promotion of mobile users. To fill that research gap, this study constructed a research model of Chinese consumers to examine the effect of source credibility on the online luxury purchase and recommendation intentions of mobile consumers, and the moderating effects of face consciousness were examined. A structural equation model was also employed in our study. Furthermore, a field survey with 168 mobile online shopping customers was conducted to test the research model and hypotheses. The empirical results confirm the following: (1) the source credibility of online reviews had a positive effect on the online luxury purchase intentions of mobile customers but increased their intention to recommend the shopping site even more in a luxury environment; (2) face consciousness had a negative moderating effect between source credibility and the online luxury purchase intention of mobile consumers; and (3) face consciousness had a negative moderating effect between source credibility and the luxury recommendation intention of mobile consumers. The implications for theory and practice and suggestions for future research were also discussed.
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Chua, Alton Y. K., Cheng-Ying Tee, Augustine Pang, and Ee-Peng Lim. "The Retransmission of Rumor and Rumor Correction Messages on Twitter." American Behavioral Scientist 61, no. 7 (June 2017): 707–23. http://dx.doi.org/10.1177/0002764217717561.
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This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that between message plausibility and retransmission. By highlighting some implications for theory and practice, this article concludes with some limitations and suggestions for further research.
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Li, Yong Jie, Jing Zhe Xu, Zhi Zhan Li, and Wen Ge Liu. "Study on Hazard Evaluation of Smart Grid Based on Credibility Entropy Evaluation Model." Applied Mechanics and Materials 532 (February 2014): 590–94. http://dx.doi.org/10.4028/www.scientific.net/amm.532.590.
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With the development of smart grid construction enter the substantive stage, the security problems in operation has been paid to more and more great attention .To the possible sources of danger in the operation of smart grid, the paper has proposed the evaluation index system of hazard source, raised the concept of risk degree and its measurement methods. Based on the credibility theory, the paper also proposed the credibility entropy weight coefficient evaluation model, then made the analysis of hazard smart grid from both the frequency of occurrence and the degree of influence with the actual situation. thus under the corresponding confidence interval , estimated the risk level of smart grid which basing on the credibility entropy weight coefficient evaluation model. Finally, through the analysis of cases, verified the science and feasibility of the credibility entropy weight coefficient evaluation model.
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Mahapatra, Sabita, and Abhishek Mishra. "Acceptance and forwarding of electronic word of mouth." Marketing Intelligence & Planning 35, no. 5 (August 7, 2017): 594–610. http://dx.doi.org/10.1108/mip-01-2017-0007.
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Purpose The purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus. Design/methodology/approach Hypotheses are developed using social exchange theory and the elaboration likelihood model and tested using structural equation modelling. Data were collected online, using a random sample of 324 respondents in India. Findings Findings indicate that source credibility and tie strength are instrumental in influencing acceptance of EWOM. A strong mediation role of acceptance of EWOM, confirms that people tend to forward information online only if they accept it. Research limitations/implications This study represents a unique effort to focus on the combined effects of message credibility, source credibility and tie strength on acceptance and subsequent forwarding of EWOM. Originality/value This study provides original insights about antecedents of FEWOM as well as the role of individual regulatory focus as a moderator in the process.
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Coleman, Daniel F., and P. Gregory Irving. "The influence of source credibility attributions on expectancy theory predictions of organizational choice." Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement 29, no. 2 (1997): 122–31. http://dx.doi.org/10.1037/0008-400x.29.2.122.
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DeZoort, F. Todd, Richard W. Houston, and Dana R. Hermanson. "Audit Committee Member Support for Proposed Audit Adjustments: A Source Credibility Perspective." AUDITING: A Journal of Practice & Theory 22, no. 2 (September 1, 2003): 189–205. http://dx.doi.org/10.2308/aud.2003.22.2.189.
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This study reports the results of an experiment that investigates the effects of financial-report timing, EPS proximity to analyst forecast, and external auditor argument consistency on audit committee members' support for a proposed audit adjustment. We use source credibility theory to predict greater support for the audit adjustment when the financial report is at year-end rather than at interim, when unadjusted EPS is above rather than below forecast, and when the auditor consistently argues for adjustment rather than agrees with management's preference to avoid adjustment. One hundred thirty-one audit committee members participated in a between-subjects experiment. Consistent with theory, the participants were more likely to recommend adjustment for annual statements and for adjustments that the auditor consistently supported. Two significant interactions indicate that the effect of report timing holds only in the under forecast and inconsistent auditor conditions. Finally, audit committee members who were CPAs were less likely to recommend adjustment. We discuss implications and future research directions.
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Huo, Chaoguang, Min Zhang, and Feicheng Ma. "Factors influencing people’s health knowledge adoption in social media." Library Hi Tech 36, no. 1 (March 19, 2018): 129–51. http://dx.doi.org/10.1108/lht-04-2017-0074.
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Purpose The purpose of this paper is to explore the factors influencing people’s health knowledge adoption in social media, with an eye toward promoting health information literacy and healthy behavior. Design/methodology/approach Based on the integration of sense-making theory, social influence theory, information richness theory, fear appeal theory, and ELM (elaboration likelihood method), a health knowledge adoption model is constructed. Taking spondylopathy as an example, high health threat and low health threat experiments and questionnaires are designed to complete the empirical study. In all, 355 effective survey samples are collected and analyzed, leveraging a partial least squares method. Findings Research results indicate that perceived knowledge quality, perceived knowledge consensus, and perceived source credibility have positive effects on health knowledge adoption via the mediator – trust; knowledge richness contributes to the perception of knowledge quality, source credibility, and knowledge consensus, especially under high health threat; health threat has significant positive moderating effects on the relationship between trust and health knowledge adoption, and the relationship between perceived knowledge quality and trust, with negative moderating effects on the relationships between perceived knowledge consensus, perceived source credibility, and trust. Originality/value This paper examines the mediating effecting of trust in the process of health knowledge adoption. Based on the integration of fear appeal theory, social influence theory, sense-making theory, information richness theory and elaboration likelihood model, this study investigates the factors influencing health knowledge adoption in social media from the perspective of a user, and explores the moderating effect of health threat on health knowledge adoption.
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Sun, Jiaxi. "Research on the Credibility of Social Media Information Based on User Perception." Security and Communication Networks 2021 (March 8, 2021): 1–10. http://dx.doi.org/10.1155/2021/5567610.
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In order to accurately obtain the credibility of social media information, improve the efficiency of credibility evaluation, and enhance the security of social media, this paper proposes a method for evaluating the credibility of social media information based on user perception. Starting from the three dimensions of subject credibility, source credibility, and content credibility, the information credibility evaluation dimensions are analyzed. According to the information credibility evaluation dimension, establish a social media information database and deal with spam in the database. Perform credit evaluation based on the results of various data analyses in the database, and extract meaningful keywords from social media information through feature selection algorithms to form keyword clusters. Finally, based on user perception theory, the credibility evaluation of social media information is realized. The experimental results show that the quantitative results of the method for evaluating the credibility of social media information are close to the actual situation, the evaluation results obtained are more accurate, and the evaluation time is short, which can provide a theoretical basis for supervision and management.
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Lin, Chinho, and Meichun Lin. "The determinants of using cloud supply chain adoption." Industrial Management & Data Systems 119, no. 2 (March 11, 2019): 351–66. http://dx.doi.org/10.1108/imds-12-2017-0589.
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Purpose It is necessary to determine the processes affecting cloud computing service applications in supply chain management (SCM) systems in order to facilitate cloud computing service exchanges and transmission of data among supply chain members. The paper aims to discuss these issues. Design/methodology/approach Drawing on the elaboration likelihood model (ELM) and integrating the commitment trust theory, this paper develops a theoretical model using argument advantage and source credibility constructs to examine the relationships among perceived usefulness, attitude, trust and usage intention. Findings The results indicate that both the central route and the peripheral route of the ELM have a positive influence on perceived usefulness. The argument advantage has a strong influence on perceived usefulness as compared to source credibility while source credibility has a strong impact on trust. Furthermore, the perceived usefulness of cloud computing services plays a pivotal role in attitude and intention, whereas trust has a weak effect on usage intention. Originality/value The proposed model not only explores the argument that potential user evaluations of both the advantages of cloud computing services and source credibility influence their affective states, which in turn affect their usage intention, but it also examines the mediating factors that influence processes related to cloud SCM acceptance.
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Bickham, Shaniece B., and Diane B. Francis. "The Public’s Perceptions of Government Officials’ Communication in the Wake of the COVID-19 Pandemic." Journal of Creative Communications 16, no. 2 (April 25, 2021): 190–202. http://dx.doi.org/10.1177/09732586211003856.
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Early news coverage in the US about the COVID-19 pandemic focused on information released from local, state and federal government officials. With an emphasis on US government at these levels, this study examined whether the public’s credibility perceptions and trust in government, along with message exposure, influenced their adherence to information from the government about (a) stay-at-home orders, (b) social distancing and (c) COVID-19 testing. Source credibility theory and situational crisis communication theory provided the theoretical framework for this study. Through the survey data analysis, we investigated communication preferences in the wake of the pandemic and whether credibility perceptions differed according to the level of government. Survey findings revealed that message exposure influenced respondents’ perceived credibility of and trust in government officials during and after the stay-at-home order. Finally, practical implications regarding recommended communication strategies based on the findings were discussed.
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Morimoto, Mariko. "Congruence and celebrity endorser credibility in Japanese OTC drug advertising." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 3 (September 3, 2018): 234–50. http://dx.doi.org/10.1108/ijphm-09-2017-0049.
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Purpose Based on congruency theory, this study aims to examine the effects of celebrity endorsement on endorser credibility in Japanese over-the-counter (OTC) drug advertising using multiple celebrity categories. In particular, this research explored brand–endorser congruence and endorser–consumer congruence and their roles in attitude formation. Design/methodology/approach A 3 (endorser categories: actor/actress, athlete and talent/TV personality) × 2 (endorser’s gender) factorial experimental design with 480 Japanese consumers was used in the study. Findings In Japanese OTC drug advertising, actors/actresses and athletes were regarded as more credible than talents (TV personalities) by Japanese consumers. Endorser categories also had a significant influence on identification with the endorser through ideal self-congruency. Additionally, endorser credibility mediated the relationship between identification and advertising evaluations. However, it did not mediate the relationship between perceived similarity with the endorser and advertising responses. Originality/value Little is known about the effectiveness of celebrity endorsers in OTC drug advertising from a source credibility perspective. This study attempted to shed light on the role of endorser fit in the framework of source credibility in drug advertising that usually places an emphasis on informational cues rather than peripheral cues such as source effects.
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Lowry, Paul Benjamin, David W. Wilson, and William L. Haig. "A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust." International Journal of Human-Computer Interaction 30, no. 1 (November 27, 2013): 63–93. http://dx.doi.org/10.1080/10447318.2013.839899.
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Jungherr, Andreas, Alexander Wuttke, Matthias Mader, and Harald Schoen. "A Source Like Any Other? Field and Survey Experiment Evidence on How Interest Groups Shape Public Opinion." Journal of Communication 71, no. 2 (April 1, 2021): 276–304. http://dx.doi.org/10.1093/joc/jqab005.
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Abstract Interest groups increasingly communicate with the public, yet we know little about how effective they are in shaping opinions. Since interest groups differ from other public communicators, we propose a theory of interest group persuasion. Interest groups typically have a low public profile, and so most people are unlikely to have strong attitudes regarding them. Source-related predispositions, such as credibility assessments, are therefore less relevant in moderating effects of persuasive appeals by interest groups than those of high-profile communicators. We test this argument in multiple large-scale studies. A parallel survey and field experiment (N = 4,659) establishes the persuasive potential of low-profile interest groups in both controlled and realistic settings. An observational study (N = 700) shows that substantial portions of the public are unable to assess interest group credibility. A survey experiment (N = 8,245) demonstrates that credibility assessments moderate the impact of party but not interest group communication.
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Alexander, Raquel Meyer. "The Effects of Source Credibility on Tax Professional Judgment in Consulting Engagements." Journal of the American Taxation Association 25, s-1 (January 1, 2003): 33–49. http://dx.doi.org/10.2308/jata.2003.25.s-1.33.
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Tax consulting services are an important growth area for professional accounting firms. However, regulatory and governmental bodies are concerned that consulting service sales may impair professional accountants' judgment. Using source credibility theory, this study examines whether research and review processes in taxconsulting engagements differ when two key factors are varied: source of the planning idea and engagement type. Big 4 seniors and managers reviewed a tax memorandum in which information source (prepared by National Tax Office or local staff member) and engagement type (initiated by a client or by the firm) are manipulated in a 2×2 design. Engagement managers performed the most thorough reviews when involved in a firm-initiated consulting engagement relying upon a National Tax Office memorandum. Thus, the results of this study are inconsistent with the presumption that objectivity is impaired in highly incentivized consulting engagements.
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Rahim, Roslin Abdul, Zuraidah Sulaiman, Thoo Ai Chin, Norzaidahwati Zaidin, and Norhayati Zakuan. "E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)." Advanced Science Letters 21, no. 6 (June 1, 2015): 2150–54. http://dx.doi.org/10.1166/asl.2015.6238.
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Rahim, Roslin Abdul, Zuraidah Sulaiman, Thoo Ai Chin, Rohaizat Baharun, and Farrah Merlinda Muharam. "Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory." Advanced Science Letters 22, no. 12 (December 1, 2016): 4283–87. http://dx.doi.org/10.1166/asl.2016.8129.
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Fadel, Kelly J., Alexandra Durcikova, and Hoon S. Cha. "Information Influence in Mediated Knowledge Transfer." International Journal of Knowledge Management 5, no. 4 (October 2009): 26–42. http://dx.doi.org/10.4018/jkm.2009062902.
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Understanding knowledge transfer in computer mediated contexts is becoming essential given that organizations are spread more and more globally. In this article, the authors adopt elaboration likelihood theory to investigate knowledge transfer processes in a Knowledge Management System (KMS). They report the results of an exploratory experiment conducted to examine the impact of argument quality, source credibility and validation on knowledge usefulness of a document in a KMS. Their findings indicate that while validation of knowledge in KMS positively affects perceptions of knowledge usefulness, higher argument quality was associated with lower usefulness ratings. Surprisingly, source credibility has no effect on perceptions of knowledge usefulness. The implications of these results for both researchers and practitioners are discussed.
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Pratkanis, Anthony R., and Melissa D. Gliner. "And when shall a little child lead them? evidence for an altercasting theory of source credibility." Current Psychology 23, no. 4 (December 2004): 279–304. http://dx.doi.org/10.1007/s12144-004-1002-5.
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Ramos, Nilo C., and Bryan A. McCullick. "Elementary Students’ Construct of Physical Education Teacher Credibility." Journal of Teaching in Physical Education 34, no. 4 (October 2015): 560–75. http://dx.doi.org/10.1123/jtpe.2014-0052.
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The purpose of this study was to investigate elementary students’ perceptions of PE teacher credibility. Eight high- and low-skilled students from grades 3 and 5 were selected from a school employing a PE teacher holding a National Board Certification. Data were collected in the school setting utilizing observations, field notes, an open-ended questionnaire, student drawings, a photo elicitation activity, and group and individual interviews. Data were analyzed inductively and deductively using Miles and Huberman’s (1994) four-stage analysis in relation to source credibility theory (Hovland, Janis, & Kelley, 1953). Data trustworthiness was ensured through a peer debriefer, reflexivity journal/audit trail and triangulation. In the eyes of the students, a credible PE teacher “Looks Like One,” “Practices What She Preaches,” and “Is an ‘Awesome’ Pedagogue.” Implications for both current PE teachers and PETE programs concerned with teacher effectiveness and, consequently, student learning are discussed.
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Chin, Jia Yi. "The Effect of Social Media Influencers Featured in Beauty Care Products Advertisements on Purchase Intention among UCSI University Students." Jurnal Pengajian Media Malaysia 21, no. 2 (December 1, 2019): 103–16. http://dx.doi.org/10.22452/jpmm.vol21no2.6.
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This research studies the influence of social media influencers featured in beauty care products advertisements on the purchase intention among UCSI University’s students. By applying Ohanian’s (1990) Source Credibility Theory, it studies the credibility of social media influencers on their expertise, trustworthiness, and attractiveness, and how these factors can influence students’ perception towards social media influencers’ credibility and their purchase intention for beauty care products. Besides, the study also aims to find out whether there is a significant difference between different ethnicities and their perception of the credibility of social media influencers. Questionnaires for the quantitative survey was distributed to 234 students from the Faculty of Social Science and Liberal Arts. Findings show that there is a significant relationship between the credibility of social media influencers, including expertise, trustworthiness, and attractiveness, and the purchase intention for beauty care products among UCSI University students. However, it proves that there is no significant difference between different ethnicities and their perception of the credibility of social media influencers. This research could contribute significantly to the beauty care brand fields where marketers can leverage on the right social media influencers with the traits of expertise, trustworthiness and attractiveness to help them to promote the brand to their audience, and improve the sales.
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Ford, John B. "Cost vs credibility: the student sample trap in business research." European Business Review 28, no. 6 (October 10, 2016): 652–56. http://dx.doi.org/10.1108/ebr-08-2016-0100.
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Purpose This paper focuses on the problems inherent in the use of student samples in business research. Design/methodology/approach The subject is examined through the opinions of prior researchers, and the pros and cons are presented. The issues of internal and external validity are discussed, and the dangers of theory development without proper application are highlighted. Findings Business researchers are cautioned, especially in the case of scale development and cross-cultural research, to avoid the use of student samples. Originality/value While this subject has been the source of debate for many years, business researchers are still regularly using student samples for their research. The dangers are too great to simply be ignored because the price is right.
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Kiili, Carita, Donald J. Leu, Jukka Utriainen, Julie Coiro, Laura Kanniainen, Asko Tolvanen, Kaisa Lohvansuu, and Paavo H. T. Leppänen. "Reading to Learn From Online Information: Modeling the Factor Structure." Journal of Literacy Research 50, no. 3 (July 2, 2018): 304–34. http://dx.doi.org/10.1177/1086296x18784640.
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Identifying the factor structure of online reading to learn is important for the development of theory, assessment, and instruction. Traditional comprehension models have been developed from, and for, offline reading. This study used online reading to determine an optimal factor structure for modeling online research and comprehension among 426 sixth graders (ages 12 and 13). Confirmatory factor analysis was employed to evaluate an assessment of online research and comprehension based on a widely referenced theoretical model. Student performance reflected the theoretical constructs of the model, but several additional constructs appeared, resulting in a six-factor model: (a) locating information with a search engine, (b) questioning credibility of information, (c) confirming credibility of information, (d) identifying main ideas from a single online resource, (e) synthesizing information across multiple online resources, and (f) communicating a justified, source-based position. The findings are discussed in terms of theory, assessment, and instruction.
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Naqqiyah, Maulidatus Syahrotin, and Ali Nurdin. "Credibility of Islamic Preachers in the Post-Truth Era: A Study of Da'i in Surabaya." Ilmu Dakwah: Academic Journal for Homiletic Studies 13, no. 2 (December 30, 2019): 271–90. http://dx.doi.org/10.15575/idajhs.v13i2.6725.
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The development of media technology and the level of one's ability to use social media to be one of the triggers for the birth of the post-truth era, an era in which too much truth will become a lie. Da'wah in the post-truth era requires the credibility of a competent preacher to bring people back so that they are not lulled by the flow of technological development. This study aims to describe the methods of preachers in building and increasing their credibility in the post-truth era in Surabaya. The study was conducted with a descriptive-qualitative type and data collection techniques with interviews and observations. Data were analyzed with the perspective of the source credibility theory. The results of the study describe that in building and increasing its credibility, a preacher uses several methods applied in preaching in the post-truth era by including his scientific ‘sanad’ clearly, use the main literature as reference material, such as classic books that are synergized with contemporary literature (internet), has written works that have been published, and the choice of diction messages in accordance with the communicant situation.Perkembangan teknologi media dan tingkat kemampuan seseorang dalam menggunakan media sosial menjadi salah satu pemicu lahirnya era post-truth, yaitu era di mana sebuah kebenaran yang terlampau berlebihan akan menjadi sebuah kebohongan. Dakwah di era post-truth memerlukan kredibilitas seorang da’i yang kompeten untuk membawa kembali masyarakat agar tidak terlena oleh arus perkembangan teknologi. Penelitian ini bertujuan untuk mendeskripsikan cara da’i dalam membangun dan meningkatkan kredibilitasnya di era post-truth di Surabaya. Penelitian dilakukan dengan jenis deskriptif-kualitatif dan teknik pengumpulan data dengan wawancara dan pengamatan. Data dianalisis dengan perspektif teori kredibilitas sumber (Source Credibility Theory). Hasil penelitian mendeskripsikan bahwa dalam membangun dan meningkatkan kredibilitasnya, seorang da’i menggunakan beberapa cara yang diterapkan dalam berdakwah di era post-truth yaitu dengan menyertakan sanad keilmuan yang dimilikinya dengan jelas, menggunakan literatur utama sebagai referensi materi, seperti kitab-kitab klasik yang disinergikan dengan literatur kekinian (internet), memiliki hasil karya tulis yang telah dipublikasikan, dan pemilihan diksi pesan yang sesuai dengan keadaan dan mad’unya.
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Nurdiansyah, Rahmad, Effiati Juliana Hasibuan, and Novri Novri. "Strategi Komunikasi Guru Dalam Menerapkan Pendidikan Karakter Terhadap Kelas IX Fullday di SMP Muhammadiyah 7 Medan." Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) 1, no. 2 (April 26, 2019): 81–93. http://dx.doi.org/10.31289/jipikom.v1i2.143.
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This study aims to determine the teacher's communication strategy in implementing character education, monotheism, courtesy and courtesy as well as discipline toward students of class fullday in SMP Muhammadiyah 7 Medan. The research method used by researchers in this research is descriptive method with qualitative analysis. The results obtained by the study that the first informant is the teacher uses a communication strategy approaching the Middleton communication strategy theory: (1) Tawheed character, communication strategies in implementing tawheed character education, communicators by taking into account the credibility of the source and then managing the class by attracting the attention of students by saying greetings and ask the students 'situation, the message conveyed is the material of monotheism rububiyah, uluhiyah and al asma' was shifat explained verbally and non-verbally using standard Indonesian and the latest language terms; (2) polite and polite characters, communication strategies in implementing polite and polite character education by paying attention to the credibility of the source, managing the class get the attention of students by calling two or more students to the front of the class to demonstrate the form of interaction of polite and polite characters that have an element of cuteness, a message that be delivered; (3) Discipline character, communication strategies in implementing disciplinary character education that is communicators pay attention to the credibility of the source, then get the attention of students by conducting questions and answers there are elements of jokes about the form of discipline of daily activities that are both useful or not.
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Wang, Zhe, and Fuyuan Xiao. "An Improved Multi-Source Data Fusion Method Based on the Belief Entropy and Divergence Measure." Entropy 21, no. 6 (June 20, 2019): 611. http://dx.doi.org/10.3390/e21060611.
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Dempster–Shafer (DS) evidence theory is widely applied in multi-source data fusion technology. However, classical DS combination rule fails to deal with the situation when evidence is highly in conflict. To address this problem, a novel multi-source data fusion method is proposed in this paper. The main steps of the proposed method are presented as follows. Firstly, the credibility weight of each piece of evidence is obtained after transforming the belief Jenson–Shannon divergence into belief similarities. Next, the belief entropy of each piece of evidence is calculated and the information volume weights of evidence are generated. Then, both credibility weights and information volume weights of evidence are unified to generate the final weight of each piece of evidence before the weighted average evidence is calculated. Then, the classical DS combination rule is used multiple times on the modified evidence to generate the fusing results. A numerical example compares the fusing result of the proposed method with that of other existing combination rules. Further, a practical application of fault diagnosis is presented to illustrate the plausibility and efficiency of the proposed method. The experimental result shows that the targeted type of fault is recognized most accurately by the proposed method in comparing with other combination rules.
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Beste, Jennifer. "Limits of the Appeal to Women's Experiences Reconsidered." Horizons 33, no. 01 (2006): 54–77. http://dx.doi.org/10.1017/s0360966900002954.
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ABSTRACTIn the light of what appears to be a growing consensus that historicist and postmodern thought undermines the credibility of appeals to women's experience as a source of theological and moral knowledge, I assess whether these criticisms do indeed discredit appeals to experience as a legitimate source of knowledge and norm for feminist theology. While such critiques pose insightful challenges to assumptions underlying the appeal to experience, I argue that they do not definitively discredit the appeal to experience itself. Drawing on trauma theory and the work of Margaret Farley and Martha Nussbaum, I seek to show how women's experiences can be defended as a credible source of knowledge and a norm for feminist theology.
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Xu, Haiqin, Kem Z. K. Zhang, and Sesia J. Zhao. "A dual systems model of online impulse buying." Industrial Management & Data Systems 120, no. 5 (April 11, 2020): 845–61. http://dx.doi.org/10.1108/imds-04-2019-0214.
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PurposeConsumers often communicate with other consumers and perform impulse buying behavior on social commerce websites. Based on stimulus-organism-response framework and dual systems theory, the present study examines the effects of social interactions and self-control on consumers' impulse purchase.Design/methodology/approachAn online survey consisting of 315 participants on social commerce websites was recruited to empirically examine the proposed research model. Partial Least Squares (PLS) was employed to analyze the research model.FindingsOur main findings indicate that (1) source credibility, observational learning and review quality are important antecedents of perceived usefulness of online reviews, (2) source credibility, observational learning and perceived usefulness positively affect positive affect, which further results in urge to buy and impulse buying, (3) self-control weakens the effect of positive affect on urge to buy impulsively and also weakens the effect of urge to buy impulsively on impulse buying behavior.Originality/valueThe present study will bring more attention to social interactions in social networks in practice and encourage scholars to pay more attention to the reflective system in online impulse buying.
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Chakraborty, Uttam. "The impact of source credible online reviews on purchase intention." Journal of Research in Interactive Marketing 13, no. 2 (June 10, 2019): 142–61. http://dx.doi.org/10.1108/jrim-06-2018-0080.
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Purpose This study aims to highlight the importance of brand equity dimensions which act as a mediator between online reviews and consumer’s purchase intention. In particular, the present study tries to determine which the Aaker’s (1991) brand equity dimensions have the mediating roles between source credible online reviews and purchase intention. Design/methodology/approach Data were collected from select e-commerce site’s brand community on Facebook social media platform through Google form application. The present study first determines the reliability of the variables. To check the unidimensionality of the variables, exploratory factor analysis has been performed. This study makes use of structural equation modeling bootstrapping method to examine the mediating effects of brand equity dimensions between source credible online reviews and purchase intention. Findings Data analysis reveals that marketers should concentrate more on brand awareness and perceived value, which ultimately influence the purchase intention of the consumers. Originality/value This paper is one of the first that examines the mediating effects of consumer-based brand equity dimensions between source credible online reviews and consumer’s purchase intention. Further, the present study integrates source credibility theory and attribution theory to develop the research model.
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Ngamvichaikit, Anothai, and Rian Beise-Zee. "Customer preference for decision authority in credence services." Managing Service Quality 24, no. 3 (May 6, 2014): 274–99. http://dx.doi.org/10.1108/msq-03-2013-0033.
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Purpose – The purpose of this paper is to examine the effects of offering customer decision authority on customer satisfaction in credence services, and the moderating effects of customer persuasion knowledge and service provider credibility. Design/methodology/approach – A video-based experiment is conducted to achieve high similarity to real service encounters. The video comprises three levels of customer authority while service provider credibility is manipulated. In a subsequent questionnaire, customer response and customer persuasion knowledge are measured. Findings – Results suggest that greater decision authority increases customer satisfaction. However, customer persuasion knowledge and provider credibility together were found to moderate these effects. Offering decision autonomy is most important when source credibility is low and persuasion knowledge is high. Research limitations/implications – The study setting is an initial healthcare encounter. Other service settings and service provider communication behaviors, such as empathy, responding to customer queries, and length of encounter are not considered in this study but should be further studied. Practical implications – The study confirms that offering decision authority to customers increases satisfaction only under certain circumstances. Customers are willing to relinquish authority to credible service providers who then direct customer decisions in order to maintain service quality. Offering decision autonomy to customers is suggested when provider credibility is low and customer persuasion knowledge is high. Originality/value – Analysis of credence service encounters is based on agency theory. Specifically, this study highlights the role of customer (principal) persuasion knowledge, which acts as a qualifier for the principal-agent problem because it alerts the customer to possible persuasion attempts by the service provider, whereas agent credibility eases customer suspicion.
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Johnston, Allen C., and Merrill Warkentin. "The Influence of Perceived Source Credibility on End User Attitudes and Intentions to Comply with Recommended IT Actions." Journal of Organizational and End User Computing 22, no. 3 (July 2010): 1–21. http://dx.doi.org/10.4018/joeuc.2010070101.
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Through persuasive communications, information technology (IT) executives hope to align the actions of end users with the expectations of senior management and of the firm regarding technology usage. One highly influential factor of persuasive effectiveness is the source of the persuasive message. This study presents a conceptual model for explaining the influence of source credibility on end user attitudes and behavioral intentions to comply with organizationally motivated, recommended IT actions within a decentralized, autonomous environment. The results of this study suggest that the elements of source competency, trustworthiness, and dynamism are significant determinants of attitudes and behavioral intentions to engage in recommended IT actions. These findings reveal the importance of these elements of effective communication in persuading end users to follow recommended IT activities and advance IT acceptance and adoption research through the application of persuasive communication theory to the domain.
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Jia, Rui Sheng, Hong Mei Sun, Chong Qing Zhang, and Xue Ting Lv. "Modeling for Safety Evaluation of Coal Mine Roof Based on Information Fusion." Advanced Materials Research 143-144 (October 2010): 439–43. http://dx.doi.org/10.4028/www.scientific.net/amr.143-144.439.
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Factors that affect the safety of coal mine roof is a multi-faceted, information fusion technology can take full advantage of multi-source information complementary, comprehensive, and improving information quality and credibility of coal mine roof safety. In analyzing the current monitoring means, a coal mine roof safety evaluation model is presented based on information fusion, and given information processing steps of multi-sensor data analysis, processing, distribution and integration based on Dempster-Shafer evidence theory; For the elimination of multi-source data fusion of uncertain factors, proposed coal mine roof safety decision-making rules; The simulation analysis shows that the validity of the model and practicality.
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Paul Prendergast, Gerard, Sze Sze Li, and Connie Li. "Consumer perceptions of salesperson gender and credibility: an evolutionary explanation." Journal of Consumer Marketing 31, no. 3 (May 6, 2014): 200–211. http://dx.doi.org/10.1108/jcm-09-2013-0695.
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Purpose – The purpose of this study was to assess the utility of the homophily theory and the related concept of source similarity which predict that a male salesperson is more effective in serving male customers, and a female is more effective with females. For products designed to enhance female attractiveness, however, Darwinian theories of reproduction suggest that a male may be more effective than a female in dealing with female customers. This study of Hong Kong consumers examined the possibility and, in doing so, challenged the assumed utility of homophily in selling cosmetics. Design/methodology/approach – Two studies were conducted. The first was an experiment where female subjects were asked to report their responses to female and male salespersons selling cosmetics. The second study was a phenomenological study exploring the responses of female customers who had encountered male salespeople in cosmetics shops. Findings – The experiment found that a male salesperson tended to induce significantly stronger purchase intention than a female, and that salesperson credibility (specifically, trustworthiness and attractiveness) plays a significant role in mediating the impact of salesperson gender on purchase intention. The follow-up phenomenological study of female customers who had encountered male salespeople in cosmetics shops supported the experimental findings and offered additional support for their evolutionary basis. Research limitations/implications – Darwinian theories of reproduction and source credibility together offer a more complete explanation for the effectiveness of salespeople in the gender-sensitive cosmetics market. However, the experiment involved creating fictitious salespeople matched for trust, expertise and attractiveness. The artificiality of the treatments was necessary to construct a controlled scenario to uphold internal validity, but it may limit the generalizability of the results. Practical implications – To encourage a positive consumer response, retailers need to consider salesperson gender and training. In some specific contexts (such as the selling of products designed to enhance female attractiveness), male salespeople ought to be used ahead of female salespeople, and those male salespeople need to have high credibility to be effective. However, as such, salesmen may not be seen as more expert than saleswomen; expertise needs to be an area of focus in terms of salesperson training. Originality/value – The results of previous research testing homophily theory suggest that a salesperson of the same gender as the customer ought to induce stronger purchase intentions. This study has shown that for the selling of appearance-related products, gender heterophily may be more effective than homophily. Darwinian interpretations of intrasexual rivalry and courtship might help explain why males sell cosmetics more effectively.
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Ramadhan, Reza, and Sri Herianingrum. "Persepsi Kemudahan Penggunaan, Persepsi Kredibilitas, dan Persepsi Harga Terhadap Niat Nasabah Menggunakan Layanan Mobile Banking (Studi Kasus Pada Bank Syariah Mandiri Surabaya)." Jurnal Ekonomi Syariah Teori dan Terapan 4, no. 6 (December 15, 2017): 478. http://dx.doi.org/10.20473/vol4iss20176pp478-492.
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This study aims to discover the impact of Perceived Ease of Use, Perceived Credibility, and Perceived Price in Accordance Intention to Use Mobile Banking. This study uses the Theory Acceptance Model with quantitative approach using the Regression Linear Multivariate. The data source of this study uses primary data from questionnaire. The population characteristic in this study is the Client of Sharia Mandiri Bank that are not using Mobile Banking feature. The sample collecting technique used is Nonprobability Sampling with purposive sampling and accidental sampling. The result of the study shows that Perceived Ease of Use, Perceived Credibility, and Perceived Price in accordance significantly impacting towards the Interest in using the mobile banking feature of Bank Syariah Mandiri Surabaya. Suggestion towards Bank Syariah Mandiri to upgrade the security system to prevent the occurrence of crime trough the mobile banking feature so that the clients will feel safe in using transactions.
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Jin, Xiao-Ling, Zhongyun Zhou, and Xiaoyu Yu. "Predicting Users’ willingness to diffuse healthcare knowledge in social media." Information Technology & People 32, no. 4 (August 5, 2019): 1044–64. http://dx.doi.org/10.1108/itp-03-2018-0143.
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Purpose The purpose of this paper is to investigate why users are willing to diffuse healthcare knowledge in social media by drawing on the communicative ecology theory (CET) and prior research on interpersonal communication. Design/methodology/approach This paper conducts a large-scale scenario-based online survey in WeChat (the most popular social media platform in China) to test the proposed research model and hypotheses. The final data set consists of 1,039 useful responses from WeChat users. Findings The results indicate that interestingness, emotionality and institution-based trust are the strongest antecedents in predicting healthcare knowledge-diffusing likelihood, followed by usefulness, source credibility and positivity. Further, the relationship between institution-based trust and healthcare knowledge-diffusing likelihood is partially mediated by source credibility. Practical implications Healthcare practitioners who seek to motivate individuals to disseminate healthcare knowledge need to phrase or frame healthcare knowledge in a way that draws greater interest, evokes stronger emotion, increases perceived usefulness or reflects positively on themselves. Healthcare organizations should also pay attention to strengthening users’ trust in the platform and source-related information that can indicate source authority. Originality/value This study is one of the first to investigate the dissemination of healthcare knowledge in the context of social media (WeChat in particular). Compared with other types of information, healthcare knowledge is more scientific and professional to the extent that most laypersons do not have relevant expertise to directly evaluate whether the content is credible and of high quality. Rather, their sharing likelihood is dependent more on other factors than perceived information quality and credibility; those factors include platform-related factors that may play an important role but has been overlooked in prior literature on interpersonal communication. By combining CET with interpersonal communication-related research and including institution-based trust as an important determinant of healthcare knowledge dissemination, this study provides a comprehensive analysis of healthcare knowledge diffusion process.
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Purnama, Pandu Dwita, Iriana Bakti, and Yustikasari Yustikasari. "HUBUNGAN ANTARA KREDIBILITAS PEMBICARA KEGIATAN SOSIALISASI KEPEMILUAN OLEH KPU KOTA BANDUNG DENGAN SIKAP PEMILIH DISABILITAS TERHADAP PILKADA SERENTAK 2018." Mediakom : Jurnal Ilmu Komunikasi 3, no. 2 (2019): 122–34. http://dx.doi.org/10.35760/mkm.2019.v3i2.2335.
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Penelitian ini bertujuan untuk mengetahui sejauhmana hubungan antara kredibilitas pembicara kegiatan sosialisasi kepemiluan dengan sikap pemilih disabilitas terhadap pilkada serentak 2018. Penelitian ini menggunakan metode kuantitatif. Teori yang digunakan adalah Source Credibility Theory yang dikemukakan oleh Hovland. Penelitian ini menggunakan metode korelasional. Teknik analisis yang digunakan adalah analisis deskriptif dan inferensial. Sementara itu, untuk mengumpulkan data, penulis melakukan penyebaran angket, wawancara, dan studi kepustakaan. Hasil dari penelitian ini menunjukan bahwa terdapat hubungan yang cukup berarti antara kredibilitas pembicara kegiatan sosialisasi kepemiluan dengan sikap pemilih disabilitas terhadap pilkada serentak 2018.
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Calvo-Porral, Cristina, Sergio Rivaroli, and Javier Orosa-González. "The Influence of Celebrity Endorsement on Food Consumption Behavior." Foods 10, no. 9 (September 19, 2021): 2224. http://dx.doi.org/10.3390/foods10092224.
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“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the characteristics of celebrities influencing consumers’ behavior, but there is scarce research about how celebrity endorsements about food and food products influence consumers’ behavior. In this context and based on the source credibility and source attractiveness models, as well as on the match-up theory, this study aims to examine whether consumers’ food purchase intention and consumers’ willingness to pay a premium price is influenced by celebrity endorsement. For this purpose, an empirical study is developed through Structural Equation Modeling (PLS-SEM) based on data gathered from 316 consumers who read celebrity recommendations. Findings report that consumers are most influenced in their food consumption behavior by the congruence between the celebrity endorsement and the product being recommended, and by the celebrity credibility. Interestingly, celebrity recommendations show a similar influencing pattern both for consumers’ food purchase intention and consumers’ willingness to pay a premium price for food. The major contribution of this research is to show that congruence is the main route by which celebrity endorsement influences food consumption behavior.
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de Aro, Edson Rodrigues, and Gilberto Perez. "Identification of dynamic capabilities in open innovation." Innovation & Management Review 18, no. 2 (May 31, 2021): 118–28. http://dx.doi.org/10.1108/inmr-10-2019-0120.
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Purpose This study aims to understand the interaction between capabilities inherent in open innovation and dynamic capabilities (sensing, seizing and transforming) as a source of competitive advantage. Design/methodology/approach Qualitative method and grounded theory were used as guidelines for data collection and analysis. Findings The study identifies a set of capabilities in the practice of open innovation related to dynamic capabilities, which indicates the importance of developing dynamic capability in the strategic management of internal and external knowledge in the company. Research limitations/implications The number of interviewees approached herein do not allow generalizations, but the use of grounded theory through various strategies of data collection in the interviews allowed the triangulation of the data, increasing the credibility, validity and quality of the research. Originality/value This study presents capabilities identified in open innovation and their relationship with dynamic capabilities, identifying the importance of the dynamic capability in the strategic management of internal and external knowledge in the company as a source of competitive advantage.
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Prihatiningsih, Witanti, and Fitria Ayuningtyas. "Analysis of Insurance Agent’s Credibility to Customer’s Attitude in Buying Policy." International Journal of Engineering & Technology 7, no. 2.29 (May 22, 2018): 564. http://dx.doi.org/10.14419/ijet.v7i2.29.13819.
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Companies must have their own criteria for their sales agents, start from how to speak in front of potential customers, personal appearance and knowledge about the products and the company itself. The credibility of sales agents will make their companies have a good reputation. Insurance agents also trained by company to introduce the products until someone willing to buy the products and become their loyal customer. This research aims to determine whether there is any significant impact of insurance agent’s credibility to customer’s attitude in buying a policy. The long-term results of the research can be used as communication competence for agents to persuade potential customers, who probably initially not interest to buy the products, became a loyal customer. This research used combination between quantitative and qualitative research. This research used regression analysis to determine the impact of insurance agent’s credibility to customer’s attitude in buying policy and combine with triangulation data from qualitative perspective. The data collection techniques used questionnaires that distributed to the respondent and in-depth interview for key informant and informant(s). The respondent of this research were people who have insurance in the city of Sukabumi, West Java. The theory that used in this research was source credibility and customer’s attitude. The results of this research indicate that trustworthiness, expertise, and attractiveness of insurance agents have a significant impact to customer’s attitude in buying a policy. From the three components, the most important thing is the expertise. The expertise of insurance agent has a highest score compare with trustworthiness and attractiveness of insurance agent and thru in-depth interview, the respondent agreed that expertise is the important things of insurance agent’s credibility. This proves that the agent's expertise is more influential compared to trustworthiness and attractiveness
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Chang, Hsin Hsin, Po Wen Fang, and Chien Hao Huang. "The Impact of On-Line Consumer Reviews on Value Perception." Journal of Organizational and End User Computing 27, no. 2 (April 2015): 32–57. http://dx.doi.org/10.4018/joeuc.2015040102.
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This study combines the dual-process theory (DPT) and the uncertainty reduction theory (URT) to examine how on-line consumer reviews affect consumer uncertainty reduction and value perceptions in order to understand whether consumer attitudes will be influenced by on-line consumer reviews and if relationships are built between consumers and companies as a result. The results indicated that argument quality, recommendation sidedness, source credibility, confirmation of prior beliefs, and recommendation ratings have a positive effect on the uncertainty reduction of consumers towards the businesses under consideration. Since uncertainty reduction has an effect on value perception, this study suggests that companies provide on-line consumer reviews on their websites to increase consumer uncertainty reduction and to improve consumer value perception of their companies.
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Mccullock, Seth P., and Evan K. Perrault. "Exploring the Effects of Source Credibility and Message Framing on STI Screening Intentions: An Application of Prospect and Protection Motivation Theory." Journal of Health Communication 25, no. 1 (November 14, 2019): 1–11. http://dx.doi.org/10.1080/10810730.2019.1692262.
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Chakraborty, Uttam, and Savita Bhat. "Credibility of online reviews and its impact on brand image." Management Research Review 41, no. 1 (January 15, 2018): 148–64. http://dx.doi.org/10.1108/mrr-06-2017-0173.
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Purpose Brand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers to pay higher prices, which in turn provides competitive advantage and market success to a company. Online reviews, blogs and texts on brand usage experiences are more effective than oral communication to build a strong brand image. Online reviews on products create distinct places for brands in the consumer’s mind, and thus ultimately affect images of the brands. Therefore, the purpose of this study is to investigate the effects of online reviews on functional and hedonic brand images in the context of consumer electronic products in India. Design/methodology/approach The present study adopts a novel approach to collect data. The data have been collected from select e-commerce sites’ brand pages on Facebook through Google form application. A number of respondents are 1,038. Structural equation modeling technique has been used to examine the effects of online reviews on functional and hedonic brand images. Findings The data analysis reveals that source and review quality have more significant effect on credibility evaluation of online reviews as compared to the effects of review consistency and receiver. Moreover, credible online reviews have more impact on hedonic brand image rather than functional brand image in the context of consumer electronics product in India. Originality/value The present study combines Yale attitude change model and attribution theory to examine the effects of online reviews on brand image.
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Sukin, Lauren. "Credible Nuclear Security Commitments Can Backfire: Explaining Domestic Support for Nuclear Weapons Acquisition in South Korea." Journal of Conflict Resolution 64, no. 6 (December 26, 2019): 1011–42. http://dx.doi.org/10.1177/0022002719888689.
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How does the alliance between a client state and its nuclear ally influence support for proliferation in the client? Conventional wisdom suggests that when nuclear security guarantees are not credible, support for proliferation will be high, since a domestic nuclear capability offers an alternative source of deterrence. I introduce a new theory, which posits that highly credible security guarantees can backfire by causing some individuals to fear their ally might miscalculate—either by using nuclear weapons in an unnecessary preventative attack or by precipitous escalation of a crisis or conflict. Survey experiments conducted among representative samples of South Korean citizens in 2018 and 2019 support this theory, showing that increases in the credibility of the US nuclear security guarantee lead to increased support for nuclear proliferation among South Korean respondents.