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Steyn, Ettiene. "Brand distinctiveness of a new trade name for MC Design & Contracting." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97361.
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Thesis (MBA)--Stellenbosch University, 2015.ENGLISH ABSTRACT: This study aimed to answer the question whether a change of trade name would affect the brand distinctiveness of MC Design & Contracting. MC Design & Contracting is a small to medium-sized enterprise based in Port Elizabeth, South Africa. The business falls within a segment of the manufacturing sector known as the engineering sector. The business manufactures and installs engineered production facilities and components to industrial markets. As MC Design & Contracting is based in the Eastern Cape where the majority of South African automotive manufacturers are situated, it has a strong reliance on the automotive industry. In an attempt to break this single industry reliance, MC Design & Contracting management has deployed customer diversification strategies. The brand MC Design & Contracting is unique and the business therefore has achieved brand distinctiveness within its industry sector. The customer differentiation strategy requires marketing and sales personnel to target new customers that are not familiar with the business. As a promotional aspect of business-to-business marketing, the element of personal selling plays an important role. The salesforce and marketing personnel felt that the trade name of the business, MC Design & Contracting, was no longer aligned with its customer value proposition. They considered the trade name to be a distraction to the selling and promotions process. In order to assess the impact of a trade name change, MC Design & Contracting’s board requested an independent study dealing with the matter. This study set out to establish the various elements relating to the design of a trade name, including the procedural and legal requirements within a South African context. The ultimate goal of branding is for a business to achieve a degree of ‘uniqueness’ over its competitors. Referred to as ‘brand distinctiveness’, this study explored how trade names relate to brand distinctiveness. The study utilised a qualitative research methodology in the form of semi-structured interviews to gather data from internal and external stakeholders of MC Design & Contracting. The study found that MC Design & Contracting has a distinctive brand, but its trade name is no longer relevant. Furthermore, the study suggests that a change of trade name would affect both brand recognition and brand distinctiveness. The study concludes with recommendations to MC Design & Contracting’s board of directors. The recommendations revolve around the process of selecting an effective trade name that contains an element of distinctiveness. It also deals with the element of brand protection by suggesting the registration of a trademark.
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Nyachowe, Pasno N. "The regulation of domain name disputes in South Africa." Thesis, University of Port Elizabeth, 2003. http://hdl.handle.net/10948/351.
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This treatise provides an overview of the procedures for the registration, regulation and protection of Internet domain names. An analysis of legal rules applicable to domain names and problems related to the protection of domain names in South Africa, United State, United Kingdom and internationally is undertaken. The problems includes cybersquatting, misuse of personal names, reverse domain hijacking, misuse of meta tags and keywords. The treatise established possible solutions applicable to South Africa by investigating how other countries have dealt with such problems, and further investigated the extent to which South African legislation is suited to deal with such problems. An investigation of the regulation in terms of the Electronic Communications and Transactions Act 25 of 2002 is briefly attempted, and proposals for the future on the South African domain name system suggested.
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Mohlabe, Makobate Victor. "Ten years of democracy and place naming in the Limpopo Province." Thesis, University of Limpopo (Turfloop Campus), 2009. http://hdl.handle.net/10386/560.
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Han, Ying. "Impact of brand identity on perceived brand image of the Nelson Mandela Metropolitan University." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/464.
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Since 1994, South Africa has witnessed the fundamental transformation and restructuring of its Higher Education Sector. The restructuring of Higher Education Institutions in the Eastern Cape Province is manifested by inter alia the incorporation of the Port Elizabeth branch of the Vista University into the University of Port Elizabeth as a first phase and, as the final phase, the merger between the University of Port Elizabeth and the Port Elizabeth Technikon. A new, comprehensive university, the Nelson Mandela Metropolitan University (NMMU), emerged from this merger on 1 January 2005. The previous institutions each had its own unique brand identity, brand image and brand name. With reference to the newly established NMMU, the question can be raised whether the brand identity of this newly established institution impacts on its perceived brand image among all stakeholders who have an interest in the institution. Given the merger background, the purpose of this research project is twofold: firstly, to analyse the impact of independent variables (‘reputation’, ‘relevance’, ‘personality’, ‘performance’ and ‘relationship’) on brand identity (moderating variable) and the impact of brand identity on brand image (dependent variable); and secondly, to gauge the perceptions of NMMU stakeholders of the brand image of the University in terms of both expectations and actual experiences. In order to give effect to the above, a conceptual model on brand identity and brand image based on secondary sources on branding, was empirically tested. Given the purpose and nature of the research in question, a positivistic research paradigm was adopted. By means of a Likert seven-point scale, primary data was sourced from 1 092 respondents, who shared their perceptions on the expectations and actual experiences of using the NMMU brand. The statistical analysis of the data comprised six phases. Initially, the data was subjected to an exploratory factor analysis to assess the discriminant validity of (xvi) the research instrument. This was followed by an assessment of the reliability of the research instrument through an internal consistency measure (Cronbach alpha reliability coefficients). The items that remained were included in the multiple regression model to assess the impact of brand identity variables on brand identity. The next phase comprised a regression analysis of the impact of brand identity on brand image. Fifthly, to assess any differences between stakeholders’ expectations and actual experiences when using the NMMU brand, pair-wise t-tests were performed. Finally, to gauge the level of satisfaction of NMMU stakeholders when using the brand, a “gap” analysis was conducted by converting the mean scores into relative percentage ratings. The empirical findings did not fully support the conceptual model. The testing of the conceptual model revealed that the independent variable ‘relevance’ did not demonstrate sufficient discriminant validity and, as a result, no evidence of construct validity. This variable therefore had to be removed from the conceptual model before it was subjected to further empirical assessment by means of the multiple linear regression analysis. Based on this finding on ‘relevance’, NMMU marketing communication strategists could perform an in-depth investigation on the positioning of the brand. Further, it was found that the dependent variable ‘brand image’ was not a uni-dimensional construct as suggested in the conceptual model. Ideally, images (in this case, brand images of the NMMU) should feed into strategic vision, serving as a mirror in which a university can reflect on its true standing. This implies that instead of using stakeholder images as exact assessments of brand performance compared with strategic vision, images held by stakeholders of who the university is and what it stands for (e.g. personality and relevance comparisons) should become part of the strategic envisioning process. The linkage between strategic intent and brand image should be evident. The results of the pair-wise t-tests revealed that significant statistical differences (xvii) existed between stakeholders’ perceptions of the expected and actual experiences when using the NMMU brand. To assess the magnitude of a possible ‘gap’ between stakeholders’ expectations and actual experiences of the NMMU brand, mean score differences were converted into relative percentage ratings. The most significant findings on actual experiences (on which the level of satisfaction is based) of the NMMU brand are as follows: All relative rating scores were below 92.05%. These relative satisfaction percentages imply that respondents were not satisfied with the NMMU brand, because their expectations were not fully met. The highest rating percentage (92.05%) was obtained in respect of the statement regarding “The NMMU slogan (‘for tomorrow’) reflects the NMMU brand identity”. The lowest rating percentage (78.33%) was given to the statement “The NMMU brand exceeds expectations in terms of promises”. The second lowest rating percentage (79.67%) was found for the statement “The NMMU brand delivers on promises”. The principal recommendations emanating from this study are summarised in three groups of recommendations, namely: Recommendations pertaining to the strategic implications of the findings for the NMMU marketing communication strategists. Recommendations pertaining to the interpretation of secondary sources on brand literature, and Recommendations for future research.
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Mphela, Kgabo Lawrance. "An analysis of personal naming in the Moletji area of the Limpopo area : an onomastic approach." Thesis, University of Limpopo (Turfloop Campus), 2010. http://hdl.handle.net/10386/636.
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Thesis (M.A.) --University of Limpopo, 2010The aim of this research is to analyse personal naming pertaining to the Bapedi of Moletjie, Limpopo Province. The study has indicated that personal naming is regarded as a very serious matter among the Bapedi of Moletjie; and is in most instances influenced by the context that prevails during the birth of children. Thus, names are given to children taking into account issues such as status, marital wealth, health, biological and social relationships, nature, and the environment. The study concludes by indicating that naming is part and parcel of human existence and is thus going to be with us forever.
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Malungani, M. M. "Nxopaxopo wa swivangelo swa mavito yo duvulela lama thyiweke van'wamapursi lava kumekaka eka nambu wa ritavinkulu." University of Limpopo, 2014. http://hdl.handle.net/10386/1796.
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Thesis (M. A. (African Languages)) --University of Limpopo, 2014This study analyse Nicknames Given to farm owners along the Great Letaba River .The study indicates that names are some of the most important things in people’s lives. It has been indicated that naming cannot be taken for granted as a name serves as an important identity feature.
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Burger, Christiaan Rudolf. "'n Ondersoek na die oorsprong en betekenis van plek- en plaasname in die landdrosdistrik Namakwaland." Thesis, Stellenbosch : Stellenbosch University, 1986. http://hdl.handle.net/10019.1/65270.
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Maunganidze, Tendai. "An evaluation of the regulation and enforcement of trade mark and domain name rights in South Africa." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1007571.
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The conflict between trade marks and domain names has been a major subject of legal debate over the past few years. The issues arising from the relationship between trade marks and domain names reveal the difficulties associated with attempts to establish mechanisms to address the problems existing between them. Trade mark laws have been adopted to resolve the trade mark and domain name conflict, resulting in more conflict. Domain name registers have to date been constructed on the basis of first come first served. Given that the generic indicators are very general, it has been inevitable that problems would arise, particularly once the commercial potential of the Internet began to be realised. Unlike domain names, trade marks are protected in ways which are more precise. Trade marks may not be imitated either exactly or in a manner so similar that it is likely to confuse a significant portion of the public. It is possible for more than one enterprise to use the same trade mark in respect of different goods, although this is not possible with domain names. This disparity in objectives leads to two core problems. The first problem relates to cybersquatters who deliberately secure Top Level Domains (TLDs) containing the names or marks of well known enterprises in order to sell them later. The second problem relates to the rival claims between parties who have genuine reasons for wanting particular TLDs, and problems associated with the resolution of such claims. The disputes between parties with legitimate conflicting interests in domain names are often not equitably and effectively resolved, thus compromising the rights of domain name holders. There is great activity in the United States of America (USA) and the United Kingdom (UK) to provide a more substantial system of governing and regulating the Internet. There is a strong movement to provide methods of arbitrating conflicts between honest claims to TLDs which conflict either in Internet terms or in trade mark law. However, these difficult policies remain to be settled. South Africa's progress towards the establishment of an effective mechanism to govern and regulate the Internet has been hindered by the absence of a policy to resolve domain related trade mark disputes. South Africa only recently drafted the South African Regulations for Alternative Domain Name Dispute Resolution (zaADRR), although the regulations have not yet been adopted. Therefore South African parties to domain name disputes continue to find solutions to their problems through the court system or foreign dispute resolution policies. The purpose of this study is firstly to examine and to comment on the basic issues of trade mark law and domain names in this area, with particular reference to South Africa, and secondly to examine the mechanisms in place for the resolution of trade mark and domain name disputes and to highlight the issues that flow from that. An additional purpose of this study is to discuss the policies of the dispute resolution mechanisms and to suggest how these policies can be improved.
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Barnard, Marieka Helen. "An investigation of the use of social media news releases to create dialogue around brands." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1264.
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This study aimed to provide South African public relations professionals with insights into the use of the Social Media News Release (SMNR) as a PR 2.0 tool that has the potential to elicit consumer-driven dialogue in social media channels about information, a brand, product or service advocated by the particular social media news release. Drawing on literature from fields such as public relations, new media studies, marketing, and consumer studies, an analysis of two South African SMNR case studies was conducted including the Samsung Omnia i900 SMNR and the Standard Bank Pro20 2008 and 2009 SMNRs. An in-depth content analysis applying limited designations analysis and detailed assertions analysis techniques was performed on selected content from the dedicated social media platforms linked to in the SMNRs to determine the origins, tone and thematic nature of communications on the platforms. A total of 2071 messages was analysed by means of content analysis across six social media platforms in the two case studies. In order to triangulate and support data, an online survey was conducted with 43 social media users as respondents in order to determine social media users’ interactions with the social media platforms and SMNRs. The study found that the social media platforms linked to the SMNRs in the two case studies largely successfully elicited and hosted social media user-generated conversations about the themes advocated by the SMNR. The Blog, Facebook and YouTube platforms proved to be most successful in generating social media conversation, while the Flickr, Twitter and Delicious platforms were less effective among South African consumers. It was found that social media news releases are likely to elicit consumer-driven dialogue on the dedicated social media platforms linked to by the SMNRs if the platforms are managed correctly. Factors that were identified as important management considerations include ensuring the relevancy and timeliness of content on the social media platforms, the involvement by the platform creator in stimulating and encouraging participation from social media users where necessary, as well as the swift response to user comments, deleting of spam comments and pro-active management of negative perceptions that may arise from user comments on the platforms.
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Van, Gensen Garth Allister. "A model for branding practices in a new South African Higher Education landscape." Thesis, Bloemfontein : Central University of Technology, Free State, 2005. http://hdl.handle.net/11462/58.
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Thesis (D. Tech.) - Central University of Technology, Free State, 2005Distinctive challenges are currently facing South African higher education institutions. Among others they are funding; quality assurance; globalisation; the emergence of private higher education; the idea of an entrepreneurial university as an alternative; enrolment capping; as well as merged and incorporated institutions. It is critical that these challenges be addressed urgently. However, the lack of proper marketing and branding strategies at institutions of higher learning in view of the new unfolding national and international landscape, leaves much to be desired. In the past, branding of higher education in South Africa was not an area of priority, because higher education operated in a protected, regulated market with a steady income. The current higher education scenario necessitates higher education institutions to revisit their branding strategies as a means to grapple with the distinctive challenges facing them with the purpose of enhancing quality; delivering graduates to the world of work; as well as being relevant by being responsive to society and the economic needs of the country in order to adhere to the outcomes of the National Plan for Higher Education (NPHE) (RSA DoE 2001). A thorough literature study involving current and relevant literature on branding and branding practices was undertaken, after which a mainly qualitative research approach was followed. Focus group interviews at two entrepreneurial universities abroad; informal conversation interviews at seven South African higher education institutions; as well as a case study were conducted. Participant observation in the workplace relating to branding and branding practices also took place. The constant comparative method of data analysis was used to capture recurring patterns and themes during the research process. What became evident from the literature was that branding strategies of higher education institutions are generally restricted to informing and visual identity. The results of a survey done in 2004 by UNITECH, a body representing marketing and communication units of universities and former technikons (currently Universities of Technology) in South Africa, was also quite significant for this study. The following deductions regarding marketing and communication practices at South African higher education institutions could be made from this survey: There is a lack of an integrated marketing approach; executive management lacks understanding of branding practices; there is a lack of strategy with regard to marketing and branding; as well as a lack of internal communication. These deductions were consistent with the researcher’s own observations and are also confirmed by the informal conversation interviews held at the seven South African higher education institutions as part of the empirical investigation. The case study to highlight the branding practices of a higher education institution in the central region revealed that the implementation phase focused strongly on external/outward exercises, and that the internalisation aspects of their branding were narrowed to information only. The new visual identity of the institution was emphasised, whilst the internal processes remained the same as always. The aforementioned aspects are an indication that South African higher education institutions need to re-visit their internal practices. A market orientation mindset is of crucial importance for higher education institutions in South Africa to move towards an entrepreneurial mindset. The Universities of Warwick (England) and Twente (the Netherlands) were selected for this study as a result of the astounding successes they have achieved with their entrepreneurial activities. According to the respondents from both universities, the following aspects – among others - are extremely important for their successes: visionary leadership; an integrated entrepreneurial culture; a focus on external as well as internal communication; and relevance. The primary purpose of this study was to develop a model for South African higher education institutions which would ultimately result in brand enhancement of institutions that would be perceived as relevant and society-minded to live up to the challenges of the new and changing landscape in South Africa. The proposed model in this study is based on two overarching fundamentals, namely the experience economy and its relatedness to brand, as well as relevance and branding, which should be an integrated approach that could ultimately lead to successful external branding.
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Todd, Lindi Renier. "What's in a name? : the politics of the past within Afrikaner identifications in post-apartheid South Africa." Thesis, SOAS, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500026.
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Samkange, Tichaona. "An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa : a case study /." Thesis, Rhodes University, 2009. http://eprints.ru.ac.za/1576/.
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Thesis (M.B.A. (Rhodes Investec Business School)) - Rhodes University, 2009.A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)
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Saal, Alvin. "Investigating the determinants of brand equity: a verification approach in the detergents industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/80641.
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Thesis (MBA)--Stellenbosch University, 2018.ENGLISH ABSTRACT: Creating brand equity, that is, building a strong brand is a successful strategy for differentiating a product from competing brands (Aaker, 1991: 256). Brand equity provides sustainable competitive advantages, because it creates meaningful competitive barriers. Brand equity is developed through perceived quality, brand loyalty, brand awareness and brand associations, which cannot be either built or destroyed in the short run; but can be created only in the long run through carefully designed marketing investment. This study aims to examine the practicality and application of a customer-based brand equity model, based on Aaker’s (1991: 256) well-known conceptual framework of brand equity. The study investigates the causal relationships between the 4 dimensions of brand equity and brand equity itself. It specifically measured the way in which consumers’ perceptions of the dimensions of brand equity affected the overall brand equity evaluations. Data were collected from a sample of house-wives in South Africa. The study concludes that brand loyalty and perceived quality is the most influential dimension of brand equity. Support was also found for the brand awareness and brand association dimensions. Implications for marketing managers and marketing planners are discussed.
AFRIKAANSE OPSOMMING: Die skep van handelsmerkekwiteit “brand equity”, wat die bou van sterk handelsmerke impliseer, is 'n suksesvolle strategie om 'n produk van mededingende produkte te onderskei (Aaker, 1991: 256). Handelsmerkekwiteit voorsien volgehoue mededingende voordele omrede dit betekenisvolle mededingende hindernisse skep. Dit is ontwikkel op grond van kwaliteitsherkenning, handlesmerklojaliteit, kwaliteitsbewustheid en kwaliteitsassosiasies. Handelsmerkekwiteit kan geskep word deur omsigtige bemarkingsinvestering. Die doelwit van hierdie studie was om die toepaslikheid en praktiese toepassing van 'n kliëntgebasseerde ekwiteitsmodel te ondersoek en is gebaseer op Aaker (1991: 256) se bekende konseptuele handelsmerk-ekwiteitsraamwerk. Die studie ondersoek die kousale verwantskap tussen die vier handelsmerkekwiteitsdimensies en die algehele ekwiteitsevaluasie. Dit meet die wyse waarop die verbruiker se persepsie van die dimensies ekwiteit beïnvloed en die algehele ekwiteitsevaluasie. Data-insameling is gedoen onder huisvrouens in Suid-Afrika. Die resultate bevestig dat handelsmerklojaliteitlojaliteit en kwaliteitherkenning die mees invloedryke dimensies van handelsmerekwiteit is. Ondersteuning is ook gevind vir die kwaliteitsbewustheid en assosiasie dimensies. Hiervolgens is implikasies vir bemarkingbestuurders en -beplanners geformuleer.
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Jäckel, Michelle. "The importance of branding in the low cost retail industry." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52538.
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Assignment (MEcon)--University of Stellenbosch, 2001.ENGLISH ABSTRACT: The field study reported here examined the importance of branding in the low cost retail industry. Two low cost retailers were identified, who sell boys grey school trousers. The one retailer sells the trousers with a brand name, while the other doesn't sell the grey school trousers with a brand name. Sales volumes of both retailers were drawn for a certain period and questionnaires were developed and sent to the different shops to be completed by the customers to determine how important brands were to them. The results of the research indicated that the retailer selling grey school trousers with a brand name sold more units than the retailer selling the grey school trousers without a brand name. Furthermore, the customers indicated that they would buy grey school trousers with a brand name rather than buying grey school trousers without a brand name,
AFRIKAANSE OPSOMMING: Die navorsing wat hier gerapporteer word, ondersoek die belangrikheid van handelsmerke in die lae-koste kleinhandel industrie. Twee lae-koste kleinhandelaars is geidentifiseer wat grys skool langbroeke vir seuns verkoop. Die een kleinhandelaar verkoop die grys skoollangbroek met 'n handelsnaam, terwyl die ander kleinhandelaar nie die broek met 'n handelsnaam verkoop nie. Verkoopsvolume data vir 'n sekere periode is van beide kleinhandelaars getrek en vraelyste is ontwikkel en na die winkels gestuur. Die klient moes die vraelys voltooi om te bepaal hoe belangrik handelsmerke vir die klient is. Die resultate van die studie het daarop gedui dat die kleinhandelaar wat die grys skool langbroek met die handelsmerk verkoop, meer eenhede verkoop het as die kleinhandelaar wat die grys skool langbroek sonder handelsmerk verkoop. Verder het die klient aangedui dat die grys skool langbroek met 'n handelsnaam eerder gekoop sal word as 'n grys skoollangbroek sonder handelsmerk.
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Schwartz, Johan. "A critical analysis of the appropriate co-branding factors in the South African retail industry : a management perspective." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/49205.
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Thesis (MBA)--Stellenbosch University, 2007.ENGLISH ABSTRACT: In the past decade, through the study of business acquisitions and through empirical research it has become evident that brands are amongst the most important assets of a company. Brands are the core of the consumer-driven economy and companies' sustainable business future is dependent on the success of their brands. Brands enable companies to establish and differentiate their company and its products. Additionally, brands provide the base or launching pad for new products and new business ventures. Brand leverage strategies are described as strategies that use established brands to influence the perceptions of new products. These brand leverage strategies include line extensions, vertical extensions, brand extensions and co-branding. Co-branding as a brand leverage strategy is investigated in this study. This study investigates the perceptions of brand practitioners towards co-branding within the retail industry of South Africa and identifies key aspects of co-branding strategies. The key factors in co-branding strategies are: the perceived fit (compatibility) between the brands; the different fOiTIls of co-branding; the considerations when choosing a partner and the general reasons for pursuing a co-branding strategy. This empirical study examines these key factors and conclusions are drawn from the data obtained. Data for this study was gathered by means of a questionnaire which was sent to retail branding practitioners. Subsequent to analysing the data conclusions were drawn with regards to the appropriate co-branding factors. The research results indicate that branding practitioners believe that the fit between two brands is an important consideration when evaluating co-branding strategies. Results also indicated that the fit between brand images is deemed to be a more important consideration than the fit of operational aspects when brand managers consider a co-branding strategy. Sales improvement and reaching out to new segments of the market are deemed to be appropriate reasons why retail brand practitioners pursue co-branding strategies. In comparison with improvement of sales, the improvement of brand image is deemed to be a less important reason for pursuing a co-branding strategy. Results further conclude that joint marketing is the preferred co-branding Conn and that retail managers prefer co-branding with companies in the FMCG sector. Results also suggest that retail brand practitioners place the biggest emphasis on the possibility of sales improvement when evaluating potential co-branding partners. Co-branding is deemed to be a viable alternative brand leverage strategy for retail brand managers. This study highlights the different aspects and considerations that brand mangers take into account when evaluating a possible co-branding strategy.
AFRIKAANSE OPSOMMING: In die afgelope dekade het die bestudering van besigheidswerwings (business acquisitions) en empiriese navorsing daarop gedui dat handelsmerke een van die belangrikste bates van ondememings is. Handelsmerke is die kern van die verbruiker gedrewe ekonomie en die volhoubare besigheids toekoms van maatskappye is afhanklik van die sukses van hierdie handelsmerke. Handelsmerke stel ondememings in staat om huI besigheid en hul produkte te vestig en te differensieer. Handelmerke dien ook as 'n basis vir die ontwikkeling van nuwe produkte en nuwe besigheidsgeleenthede. Handelsmerk hefboom (brand leverage) strategiee word beskryf as strategiee wat gevestigde handelmerke gebruik om die persepsies oor nuwe produkte te beinvloed. Hierdie handelsmerk hefboom (brand leverage) strategiee sluit lyn-uitbreiding, vertikale uitbreiding, handelsmerk uitbreiding en medehandelsmerking (co-branding) in. Hierdie studie ondersoek mede-handelsmerking as 'n handelsmerk hefboom strategie. Hierdie studie ondersoek die persepsies van handelsmerkingpraktisyns binne die Suid Afrikaanse kleinhandel industrie. Die persepsies van handelsmerkingpraktisyns teenoor mede-handelsmerking word ondersoek om die kern aspekte van medehandelsmerking strategiee te identifiseer. Die kern aspekte van mede-handelsmerking strategiee (co-branding strategies) is die waarneembare passing (fit) tussen handelsmerke, die verskillende medehandelsmerkingvorms, die oorwegende faktore tydens die keuse van 'n medehandelsmerksvennoot en die algemene redes vir die nastrewing van 'n medehandelsmerking strategie. Data vir hierdie navorsing is ingesamel deur middel van 'n vraelys wat aan kleinhandel handelsmerkpraktisyns (brand practitioners) gestuur is. Na die analise van die data is bepaalde gevolgtrekkings oor die toepaslike mede-handelsmerkfaktore gemaak. Die navorsings-resultate dui aan dat handelsmerkpraktisyns glo dat die passing (fit) tussen twee handeIsmerke 'n belangrike oorweging is wanneer mede-handelsmerking strategiee oorweeg word. Resultate dui ook aan dat die passing (fit) van die handelmerk beelde 'n belangriker oorweging is as die passing van operasionele aspekte. Verbetering in verkope en die uitreik na nuwe segmente in die mark word beskou as die geskikte redes waarom handelsmerkpraktisyns mede-handelsmerking strategiee volg. Wanneer mede-handelsmerking strategiee gevolg word, word die verbetering in verkope as 'n belangriker rede as die verbetering van die handelmerk beeld beskou. Resultate wys ook dat gesamentIike bemarking (joint marketing) die voorkeur medehandeismerkingvorm is. Die studie kom ook tot die gevolgtrekking dat maatskappye in die VBVG (Vinnig bewegende verbruikers goedere) sektor die voorkeur sektor is waarmee kleinhandelaars wil saamwerk. Resultate dui ook aan dat kleinhandel handelsmerkpraktisyns (brand practitioners) die grootste klem plaas op die moontlikheid van verkope toename wanneer potensieIe medehandelsmerkingsvennote oorweeg word. Mede-handelsmerking word beskou as 'n lewensvatbare altematiewe handelsmerk hefboom strategie (brand leverage strategy) vir kleinhandel handelsmerk bestuurders Hiedie studie bring na vore die verskillende aspekte en oorwegings wat handelsmerk bestuurders in ag neem wanneer moontlike mede-handelsmerking strategiee ontleed word.
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Laubser, Leonore. "The motivations behind brand choice in the older segment in the Western Cape, South Africa." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96194.
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Thesis (MBA)--Stellenbosch University, 2014.ENGLISH ABSTRACT: The mature market is increasing, and has been identified as the fastest growing demographic segment globally. Throughout the world, and even more so in the developing countries, the decline in fertility rates and in the increasing life expectancy rates, means that the proportion of people aged 60 years or older will reach two billion by 2050. In South Africa, one in ten people will be over 65 years old by 2025.The result of the growing ageing population has both social and economic implications and effects businesses, communities, families and individuals: everyone is affected. This market has, however, been neglected by marketers for years, and their needs are therefore increasingly unmet. They are stereotyped as isolated and grumpy, and are generally under-researched, yet they have increasing wealth and are willing to pay premiums. Some research into this market has been conducted in Japan, Europe and the United Kingdom, but no study of this nature in South Africa currently exists. This study seeks to identify the relevance of this market in the Western Cape, South Africa by studying their motivations behind brand choice. The six fast moving consumer goods categories, which were studied are: dishwashing liquid; laundry powder; bar soap; toothpaste; instant coffee and tea. These items were chosen specifically to be gender-neutral and relevant to the South African market. The study was conducted through face-to-face, shopper intercept, survey questionnaires, which consisted of a five-point Likert Scale and categorical questions. The total sample size was 184 respondents, and represents the ethnic composition of the Western Cape. The results of this study reveal that the ageing population purchase household items, such as dishwashing liquid and laundry powder according to quality and product performance. Furthermore, they purchase personal care items such as soap and toothpaste according to brand loyalty or preference, and not price. Lastly, beverages are bought on brand loyalty and quality. Therefore, price is not the main motivation criteria for the ageing consumer for these specific items. Furthermore, the mature market seldom displays interest in promotion, packaging or availability of items. The secondary results delve into the findings per age group and demographic group. A secondary finding of importance is that the older mature consumer, 80-plus, purchase primarily on price, and seldom on brand loyalty, thus the younger mature market tend to display higher brand loyalty purchasing behaviour. Finally, the African ageing consumer cite price more often as a motivational factor, than other ethnic groups, with the exception of coffee purchasing in which the White demographic is more price conscious. This study concludes with recommendations for organisations going forward to capture the mature markets as well as possible future research into the ageing demographic group.
AFRIKAANSE OPSOMMING: Die volwasse mark is voortdurend aan die toeneem en word geidentifiseer as die vinnigste groeiende demografiese segment globaal. Wêreldwyd, veral in ontwikkelende lande is daar 'n afname in aanwas en 'n toename in lewensvewagting. Dit het tot die gevolg dat die aantal mense 60 jaar en ouer, teen die jaar 2050 'n getal van twee biljoen sal bereik. In Suid Afrika sal een uit elke tien mense teen die jaar 2025 ouer as 65 jaar wees. Hierdie groeiende ouer populasie het beide sosiale en ekonomiese implikasies en affekteer besighede, gemeenskappe, gesinne en individue; dus word almal daardeur geraak. Ten spyte van die feite word hierdie mark egter al jare deur bemarkers afgeskeep en hulle markbehoeftes bly toenemend onvervuld. Hierdie groep word gestereotipeer as afgesonderd en nors en ten spyte van die feit dat die groep 'n toenemende aanwas toon en gewillig is om premies te betaal, word daar oor die algemeen min navorsing oor hulle gedoen. Daar is wel studies oor die ouderdomsgroep in Japan, Europa en die Verenigde Koninkryk beskikbaar, maar daar is huidiglik geen navorsing van die aard beskikbaar in Suid-Afrika nie. Hierdie studie het ten doel om die relevansie van hierdie mark in die Weskaap te identifiseer deur vas te stel wat die groep motiveer in terme van handelsnaam keuse. Die studie fokus op die volgende ses vinnig bewegende verbruikersgoedere: skottegoedwaspeep, stafie seep, tandepaste en kitskoffie-en tee. Hierdie items is spesifiek gekies omrede hulle nie geslagsspesifiek is nie en omrede die produkte relevant is tot die Suid-Afrikaanse mark. Die studie is geloods deur klante in die winkel te nader en dan persoonlike onderhoude te voer waartydens 'n vraelys, wat uit 'n vyf-punt Likert-skaal en kategoriese vrae bestaan, te voltooi. Die proefstukgrootte bestaan uit 184 respondente en het die totale etniese samestelling van die Weskaap ingesluit. Die resultaat van die studie het onthul dat die ouer bevolking huishoudelike items soos opwasmiddel en waspoeier aankoop vir kwaliteit en doeltreffendheid van die produk. Produkte vir persoonlike versorging, soos seep en tandepasta word aangekoop na gelang van handelsnaam en nie prys nie. By die aankope van tee en kitskoffie, blyk handelsnaam-lojaliteit en kwaliteit die belangrikste oorwegings te wees. Prys blyk dus nie die hoof motiveringskriteria vir die ouer verbruiker van hierdie spesifieke items te wees nie. Verder demonstreer die ouer mark selde 'n belangstelling in promosies, verpakking of die beskikbaarheid van items. Die sekondêre resultate fokus op bevindinge per ouderdom en demografiese groepering. 'n Sekondêre bevinding van belang is dat die ouer volwasse verbuiker, 80 plus, primêr aankope doen gebasseer op prys en selde op handelsnaam lojalitiet. Die jonger volwasse mark neig egter om 'n hoër handelsnaam lojaliteit te toon in hul aankope. Laastens dui die studie daarop dat vir die ouer Swart verbruiker, prys meer dikwels 'n motiverende factor is, as vir enige ander etniese groep. Die uitsondering is koffie-aankope, waar Blanke verbruikers meer prysbewus is. Die studie sluit af met aanbevelings vir organisasies om die ouer mark so goed as moontlik in die toekoms te begryp asook moontlike toekomstige studies in terme van die ouer volwasse demografiese groep.
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Romaney, Rafik. "An investigation into perceptions of South Africa's brand personality : a qualitative study." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/80739.
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Thesis (MBA)--Stellenbosch University, 2011.Since the first democratic election in South Africa in 1994, considerable investment has gone into South Africa’s brand. However, this researcher could find no literature on the description of South Africa’s brand personality as perceived by visitors. The purpose of this study is to provide insight into South Africa’s brand personality and encourage researchers to undertake a more in depth study of South Africa’s brand personality. It ultimately aims to assist marketers in differentiating South Africa’s brand and making it more competitive on the world stage. This report also seeks to encourage research in the field of customer service personality frameworks for destinations, based on destination brand personality. The design of this report is qualitative and exploratory. Participants of this study included a group of 15 arbitrarily selected visitors at the International Departure Terminal of Cape Town International Airport. A semi-structured interview was the method used to collect the data. A qualitative analysis included categorising the data according to similar adjectives and descriptions and then determining where best it fits (if at all) with Aaker’s (1997:354) brand personality dimensions. The findings of the research reveal that South Africa’s brand personality can be described in terms of Aaker’s (1997:354) brand personality scale. However, a relatively large number of participants described the personality as immature, contradictory and damaged. The researcher also discovered that there is a weak relationship between the brand personality and the core values of South Africa’s brand as identified by Brand South Africa (Shepherd, 2010a).This led the researcher to conclude that there are deficiencies in South Africa’s brand personality and it is not robust enough to be a sustainable competitive advantage in its current state. This researcher concluded that South Africa’s brand personality has a perceived weakness of inconsistency, is in a developing phase and the perceived personality is not an effective medium through which the country’s core values are being communicated. This research was limited by the relatively low number of participants, the collection of data in one location only and the absence of triangulation. This impacts negatively on the robustness of this research. The data collection also lacked representation across nationalities that would have provided an opportunity to make comparisons of the same. This report is not generalisable and the isolated nature of the research implies that the personality identified cannot be compared with other destination brand personalities to determine its relative strength or weakness. The practical implication of this research is that in identifying visitors’ perceptions of South Africa’s brand personality, marketers can use this information to mitigate the negative perceptions that manifest in the personality and emphasise the positive. The identification of the ‘developing’ nature of South Africa’s brand personality points to an opportunity to shape the brand according to Brand South Africa’s strategic objectives. The finding that traits associated with some of the core values like Ubuntu, Competitiveness and Determination are absent from the personality provides valuable insight into the gap between how the brand is positioned and the perceptions of visitors. The finding of the stereotypical perceptions of African and Western manifesting in the brand personality can be used as valuable insight in a nation branding initiative that aims to change these perceptions. Finally, the brand personality can form the basis of a customer service personality that is unique to South Africa.
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Van, der Walt Elizabeth Margaretha. "A comparative legal study of the dilution of registered trade marks in selected jurisdictions to further the development of the remedy in South African law." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50239.
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Thesis (LLD)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: Trade marks are among the most valuable commodities of the modern business world. Adequate protection for trade marks to prevent the misappropriation of their incredible marketing power is therefore important. The aim of this dissertation is to make recommendations regarding the further development of existing South African law regarding the protection of registered trade marks against dilution, particularly by the courts. Current statutory protection is examined and compared with trade-mark law in the United States and the European Union. Although the concept of dilution originated in Germany, most of its development took place in the United States, starting in 1927 with an article by Frank Schechter. Dilution occurs when the awareness that a specific mark signifies a single product from a single source changes to an unmistakable awareness that the same mark signifies various things from various sources. The primary theories as to how dilution occurs are blurring and tarnishment. Although the dilution concept is widely recognised, there is still a debate amongst legal scholars on whether trade marks deserve protection against dilution. The extent of protection that the law gives to trade marks largely depends on the socioeconomic functions that a trade mark is perceived to fulfil. The original source or origin function is protected by the traditional infringement provisions. The identification or distinguishing function, quality function and advertising function subsequently gained recognition. The advertising function is statutorily recognised in various jurisdictions, which prevents trade-mark dilution. Statutory recognition of dilution in the United States first occurred in State law from 1947 onwards. Protection is generally given to distinctive or strong trade marks where a similar mark is used on dissimilar goods in the absence of confusion in such a way that there is a likelihood that the reputation of the senior mark will be injured. The parameters of the concept were developed and refined mainly through case law. Federal protection against dilution was only introduced in 1995. The new Act, although widely welcomed, also brought some unpredictability and interpretation problems. The first statutory dilution protection for trade marks in Europe is found in the Uniform Benelux Trade Marks Act. In 1989 the European Union adopted the Trademark Directive, with the aim of harmonising the legal protection afforded to trade marks. Its "dilution" provisions were incorporated into the United Kingdom's Trade Marks Act of 1994. The sometimes conflicting interpretations of these provisions by the English courts and the Court of Justice of the European Communities are discussed. The South African Act shows a substantial degree of harmony with legislation in the United Kingdom and other European countries. Aspects of the wording of the dilution provisions are however open to interpretation by the courts. Until the end of 2003 there was only one major trade-mark dilution case decided by a South African court, namely SAR v Laugh It OjJPromotions, which is discussed in detail. The dissertation concludes with recommendations to aid South African courts in the future interpretation and application of the dilution provisions. Amendments to the legislation are also proposed to promote greater clarity.
AFRIKAANSE OPSOMMING: Handelsmerke is van die waardevolste kommoditeite van die moderne besigheidswêreld. Voldoende beskerming om die uitbuiting van handelsmerke se ongelooflike bemarkingskrag te verhoed, is daarom belangrik. Die oogmerk van die proefskrif is om aanbevelings te maak vir die verdure ontwikkeling van bestaande Suid-Afrikaanse reg oor die beskerming van geregistreerde handelsmerke teen verwatering, veral deur die howe. Die bestaande statutêre beskerming word ondersoek en vergelyk met die reg op handelsmerke in the Verenigde State en die Europese Unie. Alhoewel die verwateringskonsep sy oorsprong in Duitsland het, is die konsep hoofsaaklik in die Verenigde State ontwikkel, beginnende in 1927 met 'n artikel deur Frank Schechter. Verwatering vind plaas wanneer die bewustheid dat 'n spesifieke merk 'n enkele produk vanuit 'n enkele bron aandui verander na 'n onmiskenbare bewustheid dat dieselfde merk verskillende dinge vanuit verskillende bronne aandui. Die primêre verskyningsvorme van verwatering is vertroebeling en besoedeling. Alhoewel die verwateringskonsep wye erkenning geniet, is daar steeds 'n debat onder regsgeleerdes oor die verdienstelikheid van die beskerming teen verwatering. Die mate van beskerming wat die reg aan handelsmerke verleen, hang grootliks af van wat gesien word as die sosio-ekonomiese funksies van 'n handelsmerk. Die aanvanklike oorsprongsfunksie word beskerm deur die tradisionele bepalings rakende inbreukmaking. Die identifiserings- of onderskeidingsfunksie, die kwaliteitsfunksie en die reklamefunksie het later erkenning gekry. Die reklamefunksie word in verskillende jursidiksies statutêr erken, wat die verwatering van handelsmerke verhoed. In die Verenigde State het die eerste statutêre erkenning vir verwatering sedert 1947 in die wetgewing van State plaasgevind. Beskerming is normaalweg gegee aan sterk handelsmerke of handelsmerke wat kan onderskei in gevalle waar 'n soortgelyke merk gebruik is op ongelyksoortige goedere in die afwesigheid van verwarring op so 'n wyse dat die waarskynlikheid bestaan dat die reputasie van die senior merk aangetas kan word. Die maatstawwe van die konsep is hoofsaaklik ontwikkel en verfyn in hofsake. Federale beskerming teen verwatering is eers in 1995 ingestel. Alhoewel dié nuwe wetgewing wyd verwelkom is, het dit ook onvoorspelbaarheid en interpretasieproblerne voortgebring. Die "Uniform Benelux Trade Marks Act" het die eerste statutêre beskerming teen die verwatering van handelsmerke in Europa gebied. Die "Trademark Directive" is in 1989 deur die Europese Unie aanvaar met die doelom die wetlike beskerming van handelsmerke the harmonieer. Die "verwaterings"bepalings is geïnkorporeer in die Verenigde Koninkryk se "Trade Marks Act" van 1994. Soms botsende interpretasies hiervan is deur die Engelse howe en die Geregshofvan die Europese Unie gegee. Die Suid-Afrikaanse wetgewing toon 'n groot mate van ooreenstemming met wetgewing in the Verenigde Koninkryk en ander Europese lande. Aspekte van die bewoording van die verwateringsbepalings is oop vir interpretasie deur die howe. Tot en met die einde van 2003 was daar slegs een belangrike saak oor handelsmerkverwatering wat deur 'n Suid-Afrikaanse hof beslis is, naamlik SAB v Laugh It Off Promotions. Dit word in detail bespreek. Aanbevelings om die Suid-Afrikaanse howe in die toekoms te help met die interpretasie en aanwending van die verwateringsbepalings, word in die finale hoofstuk gemaak. Veranderinge aan die wetgewing word ook voorgestel, om groter duidelikheid te bereik.
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Waddington, Andrew John. "Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.
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The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help managers, marketers and brand owners make informative decisions regarding the brand architecture of a company. A quantitative content analysis methodology was used along with a webpage keyword counting application (WebWords). The application was used based on the principles outlined by Corporate Brand and Reputation Analysis (COBRA), which uses a four step progressive filtering process in filtering traditional and consumer generated media. The results from WebWords were then aligned to the brand architecture strategies from the brand relationship spectrum (BRS) to gain insight as to which of the strategies from the BRS were most vulnerable to reputational damage. The study found that the branded house and sub-brand strategies were most vulnerable to reputational damage based on the number reputational hits received. The connection between the master brand and the sub-brands could cause both brands to be affected should any reputational issues arise.
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Brits, Corné. "The influence of designer paper shopping bags on consumer interest and their shopping experience." Thesis, [Bloemfontein?] : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/178.
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Thesis (M. Tech. (Graphic Design)) -- Central University of Technology, free State, 2010Good package design entails employing appropriate yet attractive graphic attributes such as colour, typography and images with which the consumer can engage. Even the name of a colour plays a considerable part in the success of a new product or brand. Consumers use graphic attributes to associate different products with different income groups, to infer the weight of products and even use it as an indicator of the perceived change in temperature resulting from the use of certain products. Consumers develop colour preferences based on associations they have formed through experience which are influenced by factors such as age, gender, culture and demographics. Colour may also affect consumers’ respond to a product and may even have an effect on their emotional state. In order for consumers to involve themselves with store brands more readily, packaging has to be updated constantly to keep packaging fresh and exciting. A shopping bag, transformed with graphic attributes into a designer shopping bag, can, just as good packaging often does, contribute to the art and science of selling a product or promoting a brand. Consumers prefer designer paper shopping bags with attractive appearances and showed a willingness to even pay for the paper bags. This study determined if consumers will actually purchase a designer paper shopping bag as opposed to just indicate a willingness to do so. Semistructured interviews with 100 subjects provived insight into consumers’ perception of the designer paper shopping bag sold at a store selling higher priced items. Designer paper shopping bags were offered to consumers for sale. Two retail stores in Bloemfontein, South Africa, participated in the study. Consumers could choose whether to buy a designer paper shopping bag or to make use of the plastic bags provided by each of the stores. Consumers prefered to rather purchase a designer paper shopping bag sold at a well-known store, selling branded, higher priced items than purchase one from a store that sells lower priced items of which the brand names are unknown to them. Consumers are more likely to pay for a designer paper shopping bag when the amount spent by them in store is relatively high. It is recommended to introduce new packaging items via marketing strategies such as “buy one get one free” and to not test a new packaging item during a recession as consumers then tend to spend less than usual. Interviewees agree that the colour scheme of the designer paper shopping bag used in the study associate well with the clothes and accessories sold in the store. Subjects suggested a few general ideas, but agree that the illustrations used on the paper shopping bag are appropriate. The majority of the interviewees state that they can read all the typography easily and that they will feel confident when carrying the designer paper shopping bag.
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Lombaard, Christoffel Johannes Stephanus. "Isaac in the Old Testament a new interpretation from Genesis 22, based on hermeneutical-methodological and exegetical investigations /." Thesis, Pretoria ; [s.n.], 2009. http://upetd.up.ac.za/thesis/available/etd-09252009-001725/.
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Mkize, N., Martin Herrer Villet, and M. P. Robertson. "IsiXhosa insect names from the Eastern Cape, South Africa." 2003. http://hdl.handle.net/10962/d1011148.
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We present a list of isiXhosa names for a wide diversity of South African insects, and their English translations and scientific names, to contribute to bridging the knowledge gap between rural development workers and isiXhosa speakers. We interviewed 51 people in their homes at eight sites across the Eastern Cape and also included words from a published dictionary. We found 151 insect names, and categorized them into personal, dialectal and standard categories. Response-frequency distributions of the categories of names showed that the dialectal and standard lists were essentially complete. Sample accumulation curves showed levelling-off within sites and across the whole study, demonstrating that samples were adequate. The literal translations of some names show that isiXhosa speakers relate insects either to people, to their habitat and/or to their behaviour. The list can contribute to the standardization of knowledge of insects' indigenous names in South Africa for a variety of practical applications such as agricultural training and health services.
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Cockburn, Jessica Jane, B. Khumalo-Seegelken, and Martin Herrer Villet. "IziNambuzane: isiZulu names for insects." 2014. http://hdl.handle.net/10962/d1014581.
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We provide a tool for communicating about insects in isiZulu to facilitate research and knowledge sharing in the fields of indigenous knowledge, cultural entomology, environmental education and community extensioninvolving isiZulu speakers. A total of 213 different names for 64 insect specimens were encountered among a sample of 67 respondents in 11 communities distributed across the province of KwaZulu-Natal, South Africa. This list includes 93 names that can be considered core isiZulu vocabulary and which are widely used to identify insects that are agriculturally, medically, domestically, culturally or ecologically common or significant. Substantial variation was found regarding the names for particular insects, especially between regions, suggesting dialectal differences between isiZulu speakers. Grammatical and social variation in names was also recorded. This study highlights interdisciplinary teamwork in the field of indigenous knowledge research and the influences affecting the standardisation of South African languages for technical and scientific work.
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Davis, Joanne Ruth. "Tiyo Soga : man of four names." Thesis, 2012. http://hdl.handle.net/10500/9845.
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This study finds its place in a global resurgence of interest in the Reverend Tiyo 'Zisani' Soga's and nineteenth century black political activism. It attempts to deepen our inderstanding od Soga's global milieu and identity, providing an assessment of scholarship on Soga's life and commenting on the major critical works on Soga provided by Williams, de Kock and Attwell and addressing the question of his multiple identities. The thesis explores Soga's relationship with textuality to reveal the struggles he encountered during his career as an author, most especially as the translator of the Bible.English Studies
D. Litt. et Phil.
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Donald, Katherine Faye. "Names, pseudonyms and anonymity in online interactions: a study of name policy on news24, the daily Maverick, and 4chan." Thesis, 2017. https://hdl.handle.net/10539/24442.
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A research report submitted to the Faculty of Arts, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Arts, Johannesburg, 2017This research investigates real names, pseudonyms, and anonymity online. From its small beginning as a research tool, the internet has grown radically and been increasingly incorporated into people’s daily lives. Simultaneously, as the internet has grown and changed, so have its uses, and perceptions of the naming practices used on it. Attitudes towards acceptable name use online have changed over time. Social networking sites have had a strong influence on name usage policies. This research examines how these attitudes have changed, and the implications of real names, pseudonyms and anonymity for behaviour on the internet and privacy. The radically disembodied nature of online communication lends itself to disinhibition, which in turn has resulted in online communications’ reputation for trolls and abusers. Contrary to the common assumption that the use of real names offline indicates the legitimacy of using real names online, online and offline communications are radically different. Online communications have very different considerations regarding privacy, identity theft, the digital footprint, and collapsed context, many of which are not present in offline communications. This paper examines naming policies and site structure through two case studies. The first case focuses on News24 and the Daily Maverick, both of which are South African news sites. Due to the need for rational and polite discourse, these implemented real name policies in order to enforce good behaviour amongst their users. In both cases, the real name policies failed. The second case study is that of 4chan, the American image board site. 4chan does not require any login process, and its users are typically anonymous. Despite being notorious for trolls, illegal content, and its image board /b/, the site’s architecture, along with the way that posts are created and then kept alive, mean that the site can be effective at moderating the kinds of content that it deems appropriate for each of its boards. Despite the contrasting nature and purposes of the news sites and 4chan, there are lessons to be learnt from the failure of real name policies, and the architecture and set up of sites which can be used to enforce particular behaviours. Furthermore, despite the ephemeral and shifting nature of 4chan, identity and a sense of belonging remain important to its users, hinting at the importance of a sense of identity to site members and the role of this identity in ensuring that users adhere to the norms.
XL2018
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Mahlatji, L. M. "The basics of corporate brand management in South Africa." Thesis, 2008. http://hdl.handle.net/10210/904.
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The study views a corporate brand as more than just an outward manifestation of an organisation (its name, logo and visual presentation), or as an organising proposition that helps to shape an organisation’s value and culture and guide the organisation’s processes that generate and support value creation (Bickerton, 2001:43). Corporate brands are adored by stakeholders and organisations alike the world over because they provide enormous value to their organisations by differentiating their organisations from competitors, bestowing added value on products and services and contributing to a firm’s margins. According to Balmer (1995:30) the Catholic Church and ancient universities are regarded as representing “the apotheosis of corporate brand management, because, the two institutions have been astute in knowing what, how and when to change whilst preserving their core identity”. The study focused on these “apotheoses” to use as benchmarks for interrogating the approaches to corporate brand management in South Africa. In so doing, the study examines the nature, characteristics, importance and management practices of corporate brands in the South African market by confirming the meaning of corporate brands, the meaning of corporate brand management and the benefits provided by the adoption of a corporate brand strategy. The study also focused on the relationship between corporate brands and product brands; it identified stakeholder saliency and the process of corporate brand management. There were two reasons for undertaking this study. The first was to add to the body of empirical research in the area of corporate brand management, as empirical studies are few and far in between in thi s area, and the second to examine how organisations in South Africa manage their corporate brands. The study therefore involved a twostage process; the first phase was a detailed review of the literature on corporate brands to establish the current body of knowledge on corporate brand management. The second phase consisted of primary research, used to test the output of the literature review. A total of 41 online questionnaires dealing with the subject matter were completed by individuals responsible for the management of corporate brands in various organisations. The study’s findings cannot be generalised to the population of interest, owing to the size of the sample. Nevertheless, the findings confirmed that corporate brand management consists of a parallel process that requires management of a corporate brand internally while ensuring that it is relevant and meets stakeholders’ expectations, thus creating a positive reputation. Some of the findings contradicted the existing literature, for instance: • Although more respondents confirmed that a corporate brand must consist of a name and logo, the related mean score was relatively low (see Chapter 5 section C). • Secondly, contrary to what the literature suggests, based on the responses a corporate brand is not seen as an explicit formal written agreement between an organisation and its key stakeholders (see Chapter 5 section B). • Furthermore, corporate brands were not seen to offer reduced advertising and marketing costs (see Chapter 5 section B). • There was also a definite response to the responsibi l i t y of a chief executive officer (CEO) in terms of managing a corporate brand. The respondents made it clear that the responsibility of managing a corporate brand does not lie with CEO only (Chapter 5 section C).Mr. H.B. Kruger
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Jacob, Rakgogo Tebogo. "Investigating the onomastic principles of naming an official lamguage: the case of the Sepedi and Sesotho sa leboa (Northern Sotho} language names." Thesis, 2019. https://hdl.handle.net/10539/29307.
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A thesis submitted in fulfilment of the requirements for the degree of
Doctor of Philosophy:African languages and linguistics in theSchool of Literature, Language and Media Faculty of Humanities,
University of the Witwaterrand , JohannesburgThe main focus of the study embraced the investigation the onomastic principles and also the socio-cultural factors to be taken into consideration when naming an official language. The fundamental objective of the study was to consider the two names Sepedi and Sesotho sa Leboa, to decide which one should be used and to determine which name is supported by the investigated onomastic principles of naming a language (official). Research was conducted involving a group of Higher Education students and lecturers; employees at the Sesotho sa Leboa National Lexicography Unit; employees at the Sesotho sa Leboa National Language Body; employees at the Pan South African Language Board; employees at the National Department of Arts and Culture and its sub-departments in Limpopo and Gauteng Provinces; and Traditional Leaders in almost all the District Municipalities that are inhabited by the first language speakers of the language under investigation. The Department of Justice and Constitutional Development and the Office of the Public Protector of South Africa were also involved in the study as to obtain a legal and constitutional implementation point of view on the current use of Sepedi and Sesotho sa Leboa as language names in official and policy documentation as one and the same language name while they are not.A mixed-methods research approach, including both quantitative and qualitative methodologies was employed in the study. In this quest, survey questionnaires, interviews, observations and text analysis were mainly considered as methods of data collection. The findings of the study revealed that neither the language names Sepedi nor Sesotho sa Leboa is supported by the onomastic principles of naming a language. An overwhelming majority of the participants in this study opined that the language under onomastic scrutiny should be reconsidered and replaced with a neutral and inclusive name that cannot in any way be associated with the influence of power and politics as well as with ethnic and dialectal status of a particular speech community. In summary, it was found in this study that the language under scrutiny was not properly named in the first place, since both Sepedi and Sesotho sa Leboa were found to have strong ties with colonialism as concomitant part of the Apartheid regime.
NG (2020)
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"Standaardisasie van Suid-Afrikaanse name in bibliografiese databasisse." Thesis, 2012. http://hdl.handle.net/10210/7010.
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D.Litt. et Phil.The need for an authority list for South African names has been expressed on various occasions. The general aim with this study was to determine the reasons for this need and propose an effective solution to the problem. At the hand of a comprehensive literature study an overview was given of what authority control is, why name authority control is necessary and the problems experienced during name authority control. This literature study was done for two reasons, namely to: Use the information obtained in this way, as a basis to analyse the South African situation in regard to the standardisation of South African names. To clear up the existing, ignorance in South Africa about the nature, aim and necessity for standardisation of names. In the light of the poor quality of records imported by participating libraries into the South African cooperative databases, it was concluded that the participating libraries are not really aware of the impact the standard of their work has on resource sharing and shared cataloguing. By providing this background information an attempt is made to make libraries and information services aware of the importance of. the standardisation of names on national and international levels. With the basic information on name authority control as starting point, the South African situation was investigated with regard to standardisation of South African names. Important roleplayers were interviewed in order to determine how they go about standardising South African names and to identify the problems experienced with the standardisation of names. In order to get a better understanding of the problems the roleplayers experience, a sample of names was taken from the name authority file of the South African National Bibliography (SANB). The sample of names was identified by random sampling. The minimum size of the sample was determined by using, s statistical formula. The sample of names was analysed regarding_ variations in names, the same name for different people as well as changes in corporate names. A critical analysis of the South African situation regarding the standardisation of South African names was done, using all the information gathered. In order to find a solution to all the problems experienced, two models were proposed, namely a traditional model and a model consisting of an alphanumeric code. The two models were compared to each other in order to determine which one of the two models would be the most effective for the standardisation of South African names. In the presentation of the one model a programme was developed in order to practically demonstrate the model and to test its viability. During the comparison of the two models the ordinal and interval scales of _ measurement were used. At the hand of the results of the measurements, the most effective model for the standardisation of South African names was proposed. Thus, an answer was provided to the original problem statement namely: How can a standardised list of South African names be compiled cost-effectively in order to make names available timeously for use by libraries and information services nationally and internationally?
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Mabotja, Molepo Lucas. "The origin, meaning and impact of names in the post apartheid South Africa : rethinking naming strategies (a case of Limpopo)." Thesis, 2005. http://hdl.handle.net/10386/2297.
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Mabunda, Philadelphia Nomayanga. "An appraisal of naming patterns for school with reference to Dzumeri Community in Mopani District, Limpopo Province, South Africa." Thesis, 2012. http://hdl.handle.net/10386/975.
Full textAbstract:
Thesis (M.A. (African Languages)) -- University of Limpopo, 2012The purpose of this study is to investigate and examine the naming patterns of schools among the people of Dzumeri community, in Mopani District, Limpopo Province. The study demonstrates the importance of naming and the patterns when naming a school. The study also reveals that there are schools named after the royal family, nick-names, and natural features and after an occurrence of events. In the end, the recommendations were suggested for the naming of schools. This will help in coming up with school names that will be accepted by all.
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Khuboni, Fikile. "The social and linguistic implications of Zulu nicknames in the industrial workplace : a case study of the Westmead industrial area in Kwazulu-Natal." Thesis, 2003. http://hdl.handle.net/10413/4056.
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Koma, H. M. "An analysis of given and inherited names among the Northern Sotho speaking people in Moletjie and Sekhukhune, Limpopo Province : an onomastic perspective." Thesis, 2012. http://hdl.handle.net/10386/968.
Full textAbstract:
Thesis (M.A. (Translation Studies and Linguistics)) --University of Limpopo, 2012This study analyse given and inherited names among the Northern Sotho speaking people in Moletjie and Sekhukhune. The study indicates that names are some of the most important things in people’s lives. It has been indicated that naming cannot be taken for granted as a name serves as an important identity feature. A person without a name is an incomplete person. The study has revealed that the people in Moletjie and Sekhukhune bestow names to people based on ancestors, totems, marriage and initiation schools.
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Nezar, Willem. "Amptelike Noord-Sotho plekname." Thesis, 2014. http://hdl.handle.net/10210/9965.
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Xaba, Sibusiso. "An examination of the extent of, and public participation in, public policy decision-making : the case of the name changing of St. Lucia Wetland Park to Isimangaliso Wetland Park." Thesis, 2009. http://hdl.handle.net/10413/1486.
Full textAbstract:
This is a study of public participation which is located within context of the current policy processes that are occurring across South Africa whereby local municipalities are re-naming streets and buildings to more broadly reflect the heritage of South Africa and its people. The process has suffered drawbacks across the country and commentators point to poor public participation, consultation and public engagement. The process of name-changing proves a need to pose some critical questions about the nature of policy implementation in a democratic South Africa. I look at this through the theoretical framework of public policy implementation. In this study I examine the process of public participation in the changing of the name St. Lucia Wetland Park to Isimangaliso Wetland Park. I adopt a qualitative research approach comprising of semi-structured interviews and surveys. I explore four key questions. First, what was the public policy decision-making process that was followed in the renaming of St. Lucia Wetland Park as Isimangaliso Wetland Park? Second, did the re-naming of St. Lucia Wetland Park as Isimangaliso Wetland Park include participation and consultation in the decision-making processes by the public who reside and work in the area? If so, what type of consultation did this include and what was the extent of the participation? Third, to what extent is this new name accepted or rejected by the public who live and work in the area? Is the acceptance or rejection of the name dependent upon levels of consultation, dependent upon the historical significance of the new name, or on something else altogether? Fourth, what implications does the acceptance or rejection of the new name have for processes of public participation in public policy decision-making in the future and for theories of implementation? I find that, despite no proper process of consultation, the community who live and work in the area accept the new name of the park. They do so for three reasons. First, the community do not treat the park as theirs. Second, they have never been participants in previous decision-making processes. Third, the new name represents a history and heritage that they claim as their own. These findings indicate that theories of public policy implementation should be revised.Thesis (M.A.)-Univerisity of KwaZulu-Natal, Durban, 2009.
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Njomane, Akhona. "A sociological study of public involvement in decision making, with special reference to the re-naming of the city of Pretoria." Thesis, 2010. http://hdl.handle.net/10210/3297.
Full textAbstract:
M.A.It is true that public participation processes in local government do not produce the outcomes that reveal a fully optimised process. The aim of the study was to bring about a better understanding of the perceptions and experiences of Pretoria Central residents, in particular, with regard to the possible extent to which they feel they participated in discussions pertaining to the re-naming of Pretoria. This was achieved by way of a literature review and an analysis of the data collected during the focus groups. The methodological approach that was used by the researcher was a qualitative one, and purposive and snowball techniques were instrumental for the identification of participants. In chapter 1, the topic of the study is introduced and the background to the study, the research problem, the design and methodology as well as the outline of the chapters is explained. In chapter 2, the concept of public participation is discussed within the context of the local government. The role and involvement of the public in decision making is discussed, as well as public participation in other countries and how these relate to South Africa. The discussion is positioned within the broader context of Dahrendorf’s theory of conflict. Chapter 3 deals with the research design and methodology used to research the topic of this study. In chapter 4, the presentation of research findings is given, according to the themes that were used during data collection and analysis. The study shows that the respondents were unhappy about the manner in which the renaming of Pretoria was conducted. They were of the opinion that the municipality could have done better in terms of advertising and informing them about the process so that they could participate. The last chapter focuses on the conclusion and recommendations based on the findings discussed in the previous chapter. The researcher makes some recommendations based on the gaps that he identified on the findings. The study has some limitations which are also discussed.
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Mapindani, Aleck. "Nxopaxopo wa mavito yo duvulela ya Vatsonga va le Zimbabwe." Diss., 2013. http://hdl.handle.net/11602/1044.
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Mkhombo, Nomsa. "Nxopaxopo wa mathyelo ma mavito ma swikolo swa le migangeni ya ka Hosi Muhlava Etzaneen." Diss., 2018. http://hdl.handle.net/11602/1480.
Full textAbstract:
MA (Xitsonga)Ehansi kaSenthara ya M. E. R. Mathivha ya Tindzimi ta Afrika, Vutshila na Ndhavuko
Xikongomelokulu xa ndzavisiso lowu i ku kambisisa mathyelo ya mavito ya swikolo leswi kumekaka emigangeni ya hosi Muhlava, eka Masipala wa Tzaneen, eka xifundzatsongo xa Mopani, exifundzenikulu xa Limpopo. Xikongomelokulu lexi xi aviwa hi swiphemu swimbirhi leswikulu. Xosungula ku nga ku xopaxopa xivumbeko na nhlamuselo ya mavito ya swikolo swa ka Muhlava leswi thyiweke mavito ya vanhu, hi ku kongomisa eka mavito ya mani na mani na mavito ya vachaviseki. Xavumbirhi i ku lavisisa xivumbeko na nhlamuselo ya mavito ya swikolo swa ka Muhlava leswi thyiweke mavito ya swilo leswi nga riki vanhu swo tanihi milambu, tintshava, magova, tindhawu ni swin’wana ni swin’wana. Ndzavisiso lowu wu tirhisa thiyori yo hlamusela (Descriptivist Theory) leyi tumbuluxeke hi Kripke (1980). Hi ku landza Thiyori leyi vito rin’wana na rin’wana leri nga kona laha emisaveni ri na nhlamuselo yo karhi naswona ri na swivangelo leswi nga endla leswaku ri thyiwa. Ndzavisiso lowu wu endliwa hi ku landzelela xivumbeko xa nkoka. Mahungu lama nga xopaxopiwa eka ndzavisiso lowu ma hlengeletiwile hi ku tirhisa maendlo ya phurayimari, ku nga maendlelo lama kongomisaka eka ku kuma mahungu eka swihlovo swo sungula. Xitirho lexi tirhisiweke ehansi ka endlelo leri hi lexi vuriwaka inthavhiyu kumbe nhlokohliso wa swivutiso lexi endliwaka hi ndlela yo vulavurisana exikarhi ka vanhu vambirhi kumbe exikarhi ka munhu un’we na vanhu vo tala laha ku vutisiwaka swivutiso na ku nyika tinhlamulo hi ku vulavula. Swihlovo swa mina swa ndzavisiso i vavasati na vavanuna va ku huma eka miganga yo hambana ya le ka Hosi Muhlava, eka Masipala wa Tzaneen, ku nga eka Muhlava, eMariveni, eKhujwana na le Petanenge. Ku hlawuriwile vanhu lava nga vutisiwa swivutiso ku suka eka mitlawa ya vanhu leyi landzelaka: vaaki va miganga va nhungu, vaxinuna va mune na vavasati va mune, vadyondzisi va nhungu; vaxinuna va mune na vaxisati va mune, vafundhisi va nhungu; vaxinuna va mune na vaxisati va mune, na tindhuna ta nhungu. Mahungu man’wana lama nga tirhisiwa eka ndzavisiso lowu ma kumeka kusuka eka switsariwa swo tanihi tibuku, tijenali, maphephahungu na swin’wana. Eka ndzavisiso lowu ku tirhisiwile tindlela timbirhi ta ku xopaxopa mahungu, ku nga nxopaxopo wa vundzeni bya tsalwa na nxopaxopo wa nkoka hi ku landza vi mikongomelo. Endlelo ro sungula ri tirhisiwa ku longoloxa timhaka ta ndzavisiso lowu hi ku landza mikongomelo yo karhi. Endlelo ra vumbirhi ri vuriwa nxopaxopo wa vundzeni. Eka ndzavisiso lowu, endlelo leri ri tirhisiwile hi ndlela yo va ku xopaxopiwa mathyelo ya vito rin’wana na rin’wana ra lama nga hlengeletiwa hi xikongomelo xo kuma tinhlamuselo ta wona na ndlela leyi ma vumbiweke ha yona. Mbuyelo wa ndzavisiso lowu wu kumile leswaku mavito ya swikolo swa ka hosi Muhlava ma thyiwile hi xikongomelo xa ku xixima vachaviseki na ku tsundzuka mitirho leyinene leyi nga endliwa hi vanhu vo hambanahambana hi xikongomelo xa leswaku rixaka leri ra ha taka ri ta kuma matimu lama.
NRF
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Mathebula, Onasiss. "Nkucetelo wa mavito ya xilungu eka mathyelo ya mavito ya vanhu eka Vatsonga va le ka Muhlava." Diss., 2018. http://hdl.handle.net/11602/1358.
Full textAbstract:
MA (Xitsonga)Ehansi ka Senthara ya M.E.R. Mathivha ya Tindzimi ta Afrika, Vutshila na Mfuwo
Ndzavisiso lowu wu lava ku kombisa nkucetelo lowu Xilungu xi nga na wona eka mathyelo ya mavito ya vanhu eka Xitsonga. Ku thyiwa ka mavito ya munhu ku na ntikelo lowukulu eka vanhu hikuva ku komba ndhavuko, matitwelo, mitolovelo, maendlelo, ku navela na ripfumelo ra vanhu va rixaka ro karhi. Hi xitalo mavito ya tisa hungu ro karhi endyangwini, emugangeni kumbe etikweni; hileswaku hungu leri ri nga eka vito ri nga kongomisiwa eka n’wini wa vito kumbe eka vanhu van’wana erixakeni. EAfrika mavito a ya thyiwi ntsenantsena kambe ya thyiwa hikuva ya ri na nhlamuselo yo karhi. Ndzavisiso lowu wu kombisile switandzhaku swo biha leswi va ka kona loko Vatsonga va nga tirhisi mavito ya Xitsonga ku thya vana va vona. Ndzavisiso wu ta tlherile wu languta swivangelo leswi endlaka leswaku Vatsonga va thya vana mavito ya Xilungu. Xo hetelela, ndzavisiso wu langutile tindlela leti nga tirhisiwa ku endla leswaku Vatsonga va tirhisa mavito ya Xitsonga ematshan’wini ya Xilungu.
NRF
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Sebashe, Setimela Samson. "Place naming in the Limpopo." Thesis, 2003. http://hdl.handle.net/10386/2086.
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Moller, Lucie Alida. "'n Toponimies-linguistiese ondersoek na Duitse plekname in Suidwes-Afrika." Thesis, 1986. http://hdl.handle.net/10413/8680.
Full textAbstract:
The German place nomenclature in South west Africa, under the influence
of various toponymic and linguistic factors, spontaneously developed
into a unique toponymicon.
The specific nature of this toponymicon is marked by a large number of
inherited name transfers from Europe on the one hand and a partially or
fully germanized local toponymicon with numerous examples of translations,
adopted loan names and substitutions on the other hand. This
unique toponymicon mainly originated from the inter linguistic interaction
between German, Afrikaans and the indigenous languages of the
territory.
The supposition on which the theoretical concept and research method
was formulated and executed, is the dichotomous nature of the place
names as onomastic and linguistic signs. The German place names have
certain general, but also intrinsic toponymic and linguistic features
in common. This prompted the diachronic and synchronic analysis of the
place names on both linguistic and onomastic levels.
The onomastic approach entailed the analysis of the structural composition
of the place names; the toponymic motives; the interlinguistic contact situation;
the origins, etymologies and semantic aspects of the names. On the linguistic level the names were analyzed according to syntagmatic and paradigmatic criteria and categorized according to linguistic principles pertaining to proper nouns, specifically toponyms or place
names. The conclusion was reached that the German South West African toponymicon,
despite the large number of name transfers that occurred and
the close resemblance with its European origins which is still clearly
discernible, appears on the formal and functional level as a unique,
yet true Southern African toponymicon .Thesis (Ph.D.)-University of Natal, Durban, 1986.
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Hurter, Eddie. "Aspects of the nature and online resolution of domain-name disputes." Thesis, 2011. http://hdl.handle.net/10500/5589.
Full textAbstract:
The thesis analyses selected aspects of domain-name law, mainly from the perspective
of trade-mark law. It discusses the evolution of the domain-name system and how it
operates as background to a more detailed discussion of the theoretical classification
of domain names. The thesis then examines the interplay between trade marks and
domain names, and the resolution of domain-name disputes resulting from the inherent
tension between these two systems. The main principles of domain-name dispute
resolution are identified by way of an analysis of the panel decisions handed down in
terms of the international Uniform Dispute Resolution Policy (UDRP) and the South
African domain name dispute resolution regulations. This analysis always addresses,
too, the extent to which national trade-mark law principles (with reference to the laws
of South Africa, the United Kingdom, and the United States of America) apply, and the
extent to which this is appropriate.Private Law
LL.D.
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Gumede, Mzuyabonga Amon. "Compliments and caveats : an 'implicated' view of Zulu personal naming as a retaliatory function in the Emaqwabeni and Kwaluthuli areas of Kwazulu-Natal." Thesis, 2000. http://hdl.handle.net/10413/5719.
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Lesia, Lelokoana E. "Public participation in local government in South Africa : a case study on decision making in street naming in KwaMashu township of the eThekwini Municipality." Thesis, 2011. http://hdl.handle.net/10413/7785.
Full textAbstract:
This research is aimed at investigating public participation in street naming in the KwaMashu Township of the eThekwini municipality in South Africa. Public participation in policy decision-making in post-apartheid South Africa has been characterised by conflict and contestation. Authentic public participation in local governance has been the subject of considerable research and the concept is often regarded as an ideal because of the numerous challenges associated with the practical implementation of authentic public participation in post-apartheid South Africa. Decision making in local governance is meant to be grounded on public participation. However, the realisation of authentic public participation in decision-making in local governance remains a challenge for local government in South Africa.
In this study, I examine the process of public participation in street naming in the KwaMashu Township. I employed public participation as my theoretical framework. I adopted a qualitative research methodology which comprises of semi-structured interviews and documents analysis. Four key questions are explored in the study are as follows: firstly, what is the contextualization and understanding of public participation in the eThekwini municipality? Secondly, what is the extent of public participation in street naming, in the KwaMashu Township of the eThekwini municipality? Thirdly, how does public participation in street naming in the KwaMashu Township, influence decision making within the eThekwini municipality? Fourthly, how does political party affiliation impact on public participation in KwaMashu Township?
Results of the research study indicate that community members in the KwaMashu Township do not share common perceptions of the extent of their participation in the street naming process. The study further reveals that community participation in issues of local governance in KwaMashu, are influenced by political affiliation of community members. These findings indicate that public participation should be detached from party politics for the development of communities in South Africa.Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.
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Naidoo, Kerisha. "Where the streets have no names : factors predicting the provision of counselling and social work services for child rape survivors in KwaZulu-Natal, South Africa." Thesis, 2009. http://hdl.handle.net/10413/89.
Full textAbstract:
Despite high prevalence rates for rape in South Africa, little focus has been placed on the rape of children, and even less on the secondary victimization of child rape survivors. Such secondary victimization may manifest in two forms, namely, negative attitudes and behaviours and the non-provision of essential services. This study aimed to explore secondary victimization in child rape as a result of the non-provision of counselling and social work services, to a sample of 200 child rape survivors, who presented for medico-legal assessment at a state hospital in the North Durban area (KwaZulu Natal, South Africa). Data analysis revealed that only 48.5% of the sample did in fact receive such services. In the majority of cases (20%), services were only provided between 2-7 days after the child had presented for medical evaluation. In addition, the study found that in most cases, service provision was limited to a single intake interview. Service provision was found to be less likely in cases where respondents resided in homesteads (informal or ‘traditional’ housing) that had no street address, or where the child presented at the study hospital outside of normal working hours. These findings are discussed in terms of their implications for secondary victimization and secondary prevention programming.Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2009.
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Marx, Isabella Elizabeth. "Onomastiese studie van skoolname by Afrikaansmediumskole." Diss., 1994. http://hdl.handle.net/10500/18138.
Full textAbstract:
Text in AfrikaansIn hierdie verhandeling word skoolname as onderafdeling van die Onomastiek behandel. Die gee van skoolname is 'n amptelike aangeleentheid en daarom is die beleid onderliggend aan die handeling onder die loep geneem. Beleid bepaal die ortografiese aard van skoolname en die manifestasie daarvan is sosiolinguisties van belang. Skoolname, wat onder eiename ressorteer, is hoofsaaklik oor 'n semantiese en sosiolinguistiese boeg gegooi, daarom word terme soos verwysing, konvensie en agtergrondbeskrywing aan die hand van veral die teoriee van Devitt, Strawson en Kripke beskryf. Van Langendonck le veral klem op die pragmatiese aard van die eienaam en daarom vorm sy teorie, die hetekenisparadoks van die eienaam, 'n belangrike uitgangspunt by die konsepsuele en pragmatiese aard van skoolname. Die gee van name is In suiwer menslike handeling wat selde ooit ongemotiveer geskied. Die ontstaansmotiewe wat skoolnaamgewing ten grondslag le, word bespreek aan die hand van die verskillende kategoriee. Botsende sosiale faktore soos veral teweeggebring deur kulturele diversiteit beinvloed naamgewing en daarom verander name. Die faktore onderliggend aan naamsverandering word uitgelig en bespreek. Die moontlikheid om ten spyte van 'n multikulturele en multilinguistiese samelewing tog 'n nasionale identiteit te vertoon, word ten slotte ondersoek en bespreek.
In this dissertation, names of schools as a subdivision of Onomastics are dealt with. School names are researched mainly under the cloak of Semantics and Socio-linguistics. Therefore, terms like reference, convention and a backing of descriptions are referred to according to the theories of Devitt, Strawson and Kripke. Van Langendonck specifically emphasises the pragmatic nature of proper nouns in his theory the paradox of the meaning of proper nouns which is an important point of departure in the conceptual and pragmatic nature of the names of schools. The underlying motives in respect of school naming are categorized and discussed according to the motives of origin. Conflicting social factors play an important role in the naming of schools and therefore names also change. These changes are accentuated and discussed. The possibility for a country to reflect a national identity in spite of a multicultural and multilingual society, is explored and discussed.
Afrikaans & Theory of Literature
M.A. (Afrikaans)
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Bammann, Heinrich. "Inkulturation des Evangeliums unter den Batswana in Transvaal/SudAfrika am Beispiel der Arbeit von Vatern und Sohnen der Hermansaburger Mission von 1857-1940." Thesis, 2002. http://hdl.handle.net/10500/18057.
Full textAbstract:
Text in German, summaries in English and GermanThis dissertation is a missiological research on reports of first and second generation missionaries from the Hermannsburg mission society in Germany. The missionaries worked for their lifetime among the Batswana. An important point in the first chapter is the attempt to clarify the theological foundation for the understandung of inculturation, from which my conception later arose. The second chapter deals with the founders of the Hermannsburg missionary society and describes the spiritual background of the missionaries. The following three chapters cover the work of the missionaries, in each case father and son at Dinokana, Bethanie and Phokeng chronologically from 1857 - 1940. Special attention is given to their socio-cultural expierences and traditional-religious knowledge. The last chapter evaluates the work of the missionaries and takes into account the present missiological debate on mission. Here again it becomes clear what I mean by Inculturation.
Die vorliegende Arbeit ist eine missionsgeschichtliche und -theologische Untersuchung uber die ersten beiden Generationen Hermannsburger Missionare unter den Batswana in Transvaal. Im ersten Kapitel stelle ich verschiedene Konzepte zum Verstandnis von lnkulturation vor, aus denen ich Anstosse fur meine eigene Konzeption gewonnen habe. Das zweite Kapitel beschreibt die spirituelle Herkunft der Missionare und ihre theologische Pragung. In den folgenden drei Kapiteln untersuche ich die Arbeit der Missionare, jeweils Vater und Sohn, auf ihren Stationen Dinokana, Bethanie und Phokeng von 1857 - 1940 in chronologischer Reihenfolge. Ein besonderer Schwerpunkt liegt dabei auf den sozio-kulturellen Erfahrungen und traditionell-religiosen Erkenntnissen dieser Missionare. Das letzte Kapitel enthalt eine Bewertung der Missionsarbeit und beleuchtet sie auf den Hintergrund der gegenwartigen missionstheologischen Diskussion. Besonder in diesem Kapitel wird noch einmal deutlich wie ich Inkulturation verstanden habe.
Missiology
D.Th. (Missiology)
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Mokoena, Matthews. "Naming and praises of Amasokana among the Southern amaNdebele during the initiation process." Diss., 2020. http://hdl.handle.net/10500/26770.
Full textAbstract:
Text has abstracts in English and isiNdebele languagesThis study focused on the naming and praises of amasokana (initiates) among the South African amaNdebele during and after the initiation process. An explanation is offered as to why amasokana of amaNdebele use Sepedi names instead of isiNdebele names during their transition from boyhood to manhood. Using critical language awareness, this study examined names and praises based on the cultural and traditional poetic forms recited by the amasokana during their homecoming ceremonies when they are introduced to their community by their post-initiation names. This is a case study that made use of interviews and observations as instruments to acquire data about the naming practices and praises of the amasokana of the amaNdebele. The research aims to make a meaningful contribution to the recording and preservation of the indigenous names of amasokana and their praises for posterity and to sustain cultural identity and the quintessential elements of humanity.
Irhubhululo leli linqophe ekuthiyweni kwamabizo kanye neembongweni zamasokana wamaNdebele eSewula Afrika ngesikhathi nangemva kwengoma. Isendlalelo siqale khulu ekutheni kubayini amasokana wamaNdebele asebenzisa amabizo weSepedi esikhundleni samabizo wesiNdebele ngesikhathi lokha nakasuka ebusaneni aya ebudodeni. Kilelirhubhululo, kuhlolwe amabizo kanye neembongo ngokuqalisa eendleleni ezibukondlo zangokwesiko kanye nomkhuba wokubonga kwamasokana nakagodukako lokha nakazazisa ngamabizo wabo wobusokana. Ngalokho- ke amabizo wendabuko wamasokana kanye neembongo kufanele kurekhodwe, kubulungwe ukuze kubulungwe ubunjalo besiko kanye neengcenye eziqakathekileko zobuntu.
African Languages
M.A. (African Languages)
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Morris, Cornelia. "Born without a name." Thesis, 2007. http://hdl.handle.net/10539/2043.
Full textAbstract:
Student Number : 0418258G -
MA dissertation -
School of Literature and Language Studies -
Faculty of HumanitiesI chose Bessie Head’s work not only because her life is poignantly expressed in her writing, but also to endeavour as far as possible to fill the lacunae in her novella The Cardinals. Much of my inspiration is derived from the semi-autobiographical elements in her narrative and the way it culminates in the characters Johnny, Ruby and Mouse. Exploration of this unusual triumvirate provides many challenges and I will strive to do it justice. Writing a sequel to The Cardinals is also my personal contribution towards a process of postcolonial healing and a tribute to the literary legacy so generously left to us by a woman who rose from her adverse origins to become a legend in her own time. In my view Bessie Head invents the protagonist Johnny in The Cardinals in representation of the father she never knew. In writing the sequel I give this mythical man a pedigree and political recognition. By recreating the male protagonist in the sequel, I pay special tribute to Bessie Head as a fiction writer and as a courageous woman who battled with demons throughout her life. Adversity did not sway her from her determination to write. She was alienated by her mother’s family who failed to offer her moral support, let alone anything else. The sequel explores the inner and outer dimensions of the lives of the protagonists and recollects the injustices from South Africa’s political past. It is impossible for any story based in that time not to be political, or as political as I am able to make it within the limitations of my personal observations and experience. I give Johnny a family name. I chose the name of De Meillon to provide him with an authentic history. In researching family names of early Cape settlers I came across a Henry De Meillon, who lived in the Cape from 1823 where he farmed, and where, in his leisure time he produced memorable works of art, which are on display in a Cape gallery. I thought he would be an ideal ancestor for the fictional character, Johnny. The original Henry De Meillon married a Dutch woman called Johanna and in the text I suggest that Johnny’s given name is derived from this source. To limit the sequel to eight chapters I do not make mention of the slave families who toiled in the De Meillon vineyards to cultivate selected vines and perhaps interbred with the De Meillons and took the name as their own, some of them possibly entitled to it as direct De Meillon descendents, and some not. Although they are excluded from the text, I submit a family tree to help assemble a family history that is entirely fictional except for the original De Meillon couple. Any events thereafter are invented and bear no truth to any De Meillon descendants that may be alive at this time. The sequel’s main focus is on a child secretly born of mixed parentage in a colour conscious South Africa of the late 1930s, coinciding with Bessie Head’s own birth. The sequel expands on the communist phobia that gripped an apartheid society of the 1960s, borrowing from the communist family in The Cardinals who befriended Charlotte Smith and accepted her into their home. It provided her with opportunities to expand her knowledge and develop a social conscience (Head 1993: p 11). The story is about Coloured people, but I prefer to write about them as people and not as members of a specific race group. The notion that Ruby was white is subverted by the following sentence that appears in The Cardinals: “He looked at the two dark wings of her eyebrows and the smooth stillness of her dark brown face, ‘Where did you grow up?’ he asked” (Head 1993: p 52). She said she grew up on a farm and Johnny tells her that he grew up in a slum. Ruby’s frantic plea when she encounters Johnny on the lonely stretch of beach is: “Love me! Love me! Love me!” (Head 1993: p 52). I interpret this as Bessie Head’s plea for love and acceptance and the desire for family. I see it as a feverish search for a true identity. I also see it as her intense wish for the insecurities of her life to be swept away by a black knight on a white horse, the black knight being ‘Johnny’ who represents not only the father, but the white/black in juxtaposition with Bessie Head’s own hybrid heritage. In writing a sequel to the novella, I give the characters the recognition and the social status that Bessie Head herself deserved. She died too soon and in her short lifetime she was deprived of the benefits her writing started generating towards the end of her life. I hope to give insight into that era of the novella from the perspective of someone born of mixed parentage and the poverty and hardships suffered in the ‘African’ context. I also want the characters to transcend Africa and move abroad into an environment other than South Africa to escape the persecution of the apartheid conditioning. I would like to ensure that they enjoy the sense of freedom that was their birthright in the country of their forebears. I regard the writing of the sequel as bringing finality to a story that seems incomplete. There is scope for setting the protagonists on the path to fulfilling what I see as Bessie Head’s secret dreams of a life she perhaps wanted for herself and her son. Eilersen and MacKenzie’s biographies of her hint that she preferred a simple uncomplicated rural life. It could be that she wanted everything and settled for nothing, the primitive conditions of her home in Botswana being evidence of this. She lived simply without modern conveniences, placing herself on an equal footing with the living conditions of thousands of families who live in Africa. In writing a sequel to her novella, I hope to peel away the surface layers of a woman whose written words went beyond the ordinary and to reveal within the unfathomable depths of her psyche the clever, loving, seething, beautiful, frightened, but angered human being whose hatred could be fierce and whose love overwhelming. In the sequel these aspects emerge in certain characteristics present in Johnny and Mouse. It culminates in their incestuously-spawned daughter, the Ruby doppelganger: Jewel. Margaret Daymond in her introduction to The Cardinals argues that the novella “is not only expressive of complex fears and angers” but that there is a haunting beauty in its many love stories; in addition there is treachery and deception in Mouse’s orders to find a wheel chair for an old lady in desperate need of one (1993: p xiv). It projects newspaper reporting of noble deeds as deception that promotes the newspaper’s image through a fabricated tale. In her role as a reporter Bessie Head may have come face to face with contrived acts of compassion that were falsely represented. In view of the semiautobiographical nature of The Cardinals it is quite possible that Bessie Head herself experienced this kind of false reporting. The subject of incest in the novella could be a representation of Bessie Head’s disregard for the laws of a rigid Calvinist government. The possibility of forbidden love may have haunted her throughout her life, but especially so at the age of twenty-five when she wrote The Cardinals. Daymond maintains that Bessie Head gives the impression that her protagonists, although they were unwittingly blood-related, had a right to pursue their love. The boundaries of a blood-tie relationship was so deeply embedded in Bessie Head’s instincts that they emerged in her writing of The Cardinals in the intimacies of an older man and a young girl in representation of Bessie Head herself. She could have become entangled in a relationship with someone who was actually her father, and she would not have known. There is much speculation in literary circles as to who her father may have been. The assumption that he was a race-horse stable hand has not been proven. I am convinced that Bessie Head researchers will eventually uncover all the hidden facts of her life.
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Swart, Tania. "'In the name of honour' : an exploration of the masculine culture of violence in the South African context." Thesis, 2006. http://hdl.handle.net/10413/2137.
Full textAbstract:
Research on masculinity has become an area of increasing interest internationally and in South
Africa. Research in South Africa focussing on masculinity and its impact on violence, sexuality
and HIV/Aids has begun to escalate. Researchers and social scientists have come to the
realisation of the need to investigate how men feel about being men in a society in which they
have been dubbed sexist, violent and rapists.
This thesis is an attempt to study the linkages between a culture-of-honour and violence. It does
so by conceptualising culture as 'a set of affordances and constraints that channel the expression
of
coercive means of social control by self and others' (Bond, 2004, p. 62). By examining the
subjective experiences of South African men in relation to concepts of masculinity and pride, it
is hoped to determine whether honour norms generate hypersensitivity to insults and threats to
the reputation of men which encourage men to respond with violence in order to reclaim or save
'face'. This aggression may be directed at other males as well as result in heightened tensions in
heterosexual relationships that lead to violence (Cohen & Nisbett, 1994; Cohen & Vandello,
2003).
A qualitative methodology was adopted for this investigation and semi-structured interviews
were conducted with eight young men from comparable educational backgrounds and differing
cultures. These interviews were audiotaped and transcribed. The notion of honour in men's
construction of masculinity was evident and reveals commonalities as well as difference in the
salience of honour constructs. Future studies are proposed to explore in more detail the
relationship between honour and masculinities as well as the role of women in perpetuating
honour norms in society.Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.
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Sebona, Hope Veronica. "The role of brands in South African black middle class society." Diss., 2008. http://hdl.handle.net/2263/23489.
Full textAbstract:
This paper presents a study conducted on the role of brands in Black middle class society in South Africa. The study was inspired by the phenomenal growth of Black household consumption observed in recent years in South Africa. Popular media have publicised views that Black middle class consumption of brands is fuelled by a desire to acquire and affirm status, often sparking debate amongst politicians, businessmen and the general public. This research investigated the factors fuelling consumption of branded goods in this social group and the factors considered in choosing a brand. The study was exploratory in nature and interviewed ten South African Black individuals broadly classified as middle class. The finding of the study largely confirmed reviewed theory, suggesting that the consumption patterns of South African Black middle class society is neither unique nor strange, but an age-old phenomenon supported by the theories of consumer behaviour, sociology and economics. Due to the qualitative nature of the study, no generalisable conclusions could be reached. It is recommended that further research into South African consumption behaviour be conducted, in particular the price elasticity of demand for brands.Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted