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Relevant bibliographies by topics / South african target market

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Academic literature on the topic 'South african target market'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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Journal articles on the topic "South african target market"

1

C. Cant, Michael, Johannes A. Wiid, and Adri Meyer. "SMEs: do they follow a shotgun or rifle approach when it comes to target marketing?" Problems and Perspectives in Management 14, no. 3 (2016): 504–11. http://dx.doi.org/10.21511/ppm.14(3-2).2016.06.

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As SMEs are the drivers of employment and GDP in many cases, SMEs are also critical to the development of any economy and their survival and success are, thus, important. With the high levels of failure of SMEs, it has become imperative that there is a drive to ensure the survival of SMEs. A way in which SMEs, can enhance their potential success rate and business performance is by means of proper target market selection in order for the business to focus their marketing efforts. This will allow the business to timeously identify opportunities and threats in the market and to react to these sit

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2

Ijabadeniyi, Abosede, Jeevarathnam Parthasarathy Govender, and Dayaneethie Veerasamy. "The Influence Of Cultural Diversity On Marketing Communication: A Case Of Africans And Indians In Durban, South Africa." International Business & Economics Research Journal (IBER) 14, no. 6 (2015): 869. http://dx.doi.org/10.19030/iber.v14i6.9570.

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This paper investigates the cultural diversity between Africans and Indians in Durban, South Africa, based on marketing communication. While cross-cultural marketing research has been concentrated on Western and Eastern societies, there is a lack of such research in Africa. The study examines the cultural values of Africans and Indians based on the individualism-collectivism cultural dimension, adapted to account for marketing communication-specific cultural values (MCSCV). The study was a quantitative study which used judgmental sampling technique to recruit subjects and analysed data using t

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3

Jooma, Mohammed Yaaseen Hajee, and Tendai Gwatidzo. "Partial adjustment toward target capital structure: Evidence from selected African countries." Corporate Ownership and Control 10, no. 3 (2013): 474–89. http://dx.doi.org/10.22495/cocv10i3c4art6.

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This paper investigates the firm-specific determinants of target capital structure and the speed of adjustment towards this target for industrial firms in four African countries. In addition to using a two-stage, dynamic partial adjustment model which sheds light on the dynamic nature of the adjustment process, various definitions of leverage are also used to check for robustness. The findings of the paper indicate that African firms adjust faster to short-term debt targets than they do to longterm debt targets. Furthermore, firms in Nigeria and South Africa adjust relatively faster to their t

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Affleck-Graves, J. F., G. H. Burt, and S. J. M. Cleasby. "The premium on acquisition in South African mergers: An empirical evaluation." South African Journal of Business Management 19, no. 4 (1988): 155–60. http://dx.doi.org/10.4102/sajbm.v19i4.986.

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In this paper both the premium paid on acquisition during a merger as well as the method by which the target companies stockholders are paid for their holding are examined. The results indicate that in the South African (S.A.) context the average premium paid on acquisition is of the order of 30-40% which is approximately the same as that paid on other major exchanges. Efforts to determine those accounting and market-related variables which were highly correlated with the premium on acquisition were relatively unsuccessful with only the price/ earnings ratio (and, to a lesser extent relative s

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Correia, C., and P. Cramer. "An analysis of cost of capital, capital structure and capital budgeting practices: a survey of South African listed companies." Meditari Accountancy Research 16, no. 2 (2008): 31–52. http://dx.doi.org/10.1108/10222529200800011.

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This study employs a sample survey to determine and analyse the corporate finance practices of South African listed companies in relation to cost of capital, capital structure and capital budgeting decisions.The results of the survey are mostly in line with financial theory and are generally consistent with a number of other studies. This study finds that companies always or almost always employ DCF methods such as NPV and IRR to evaluate projects. Companies almost always use CAPM to determine the cost of equity and most companies employ either a strict or flexible target debt‐equity ratio. Fu

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6

Kruger, M., and M. Saayman. "The dining and tipping behaviour of Black South Africans: a segmentation approach." Southern African Business Review 20, no. 1 (2019): 336–64. http://dx.doi.org/10.25159/1998-8125/6055.

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The literature on dining and tipping behaviour has focused mostly on the United States of America (USA), while minimal research has been conducted in African countries. While there is a negative and grounded perception surrounding black diners being poor tippers in the USA, hardly any research has focused on the dining or tipping behaviour of this dining market from a developing country perspective. The intention of this exploratory research was to fill the current knowledge gap by segmenting black South Africans on the basis of their motives for dining out and to determine the differences in

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7

Moyo, Talent, Simeon E. H. Davies, and E. Joubert. "Corporate social responsibility and organisational performance of a professional football club in South Africa." Corporate Ownership and Control 13, no. 1 (2015): 605–13. http://dx.doi.org/10.22495/cocv13i1c5p8.

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This research investigated the relationship between Corporate Social Responsibility (CSR) and organisational performance at Ajax Cape Town FC a professional football club in the South African Premier Soccer League (PSL). The data collected suggested that Ajax Cape Town FC employed CSR initiatives and consequently enjoyed various benefits from these activities. The CSR activities facilitated access to the club’s target market, developed and improved mutually beneficial relations with the community and consequently Ajax Cape Town FC experienced increased trust, a positive brand image and stronge

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8

Mentz, Hennie, JW Strydom, and Sharon Rudansky-kloppers. "Vodacom and MTN’s brand positioning based on the perceptions of a group of LSM seven to ten respondents." South African Journal of Economic and Management Sciences 16, no. 1 (2013): 26–38. http://dx.doi.org/10.4102/sajems.v16i1.239.

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This article investigates Vodacom and MTN’s brand positioning based on the perceptions of a group of LSM seven to ten respondents who are principal estate agents in Gauteng. An empirical study was conducted. The profile of the sample in terms of access to telecommunication-related services confirmed that of individuals in the LSM seven to ten groups with a skew towards LSM ten. As a minimum requirement for the target market brands in the category should be strongly associated with the statements market leader, local brand, technologically sophisticated brand, trusted brand, South African brand

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9

Kulik, Yulia, and Svetlana Makarova. "Capital Structure Management by Share Repurchase for Companies in Emerging Markets." Journal of Corporate Finance Research / Корпоративные Финансы | ISSN: 2073-0438 12, no. 3 (2018): 39–59. http://dx.doi.org/10.17323/j.jcfr.2073-0438.12.3.2018.39-59.

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According to foreign research into developed markets, share repurchasing influences the speed of adjustment of companies’ capital structure to the target level. It is worth noting that the number of such research studies for emerging markets is rather small. On the basis of an empirical study of a selection of 275 companies from BRICS countries involved in share repurchase for the period of 2005 to 2015 we prove here that share repurchase is an efficient method of correcting an existing capital structure, aligning it to approximate a target level in all BRICS countries. It should be note

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10

Moyo, Vusani, Hendrik Wolmarans, and Leon Brummer. "Trade-Off Or Pecking Order: Evidence From South African Manufacturing, Mining, And Retail Firms." International Business & Economics Research Journal (IBER) 12, no. 8 (2013): 927. http://dx.doi.org/10.19030/iber.v12i8.7989.

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This study tests the trade-off and pecking order hypotheses of corporate financing decisions and estimates the speed of adjustment toward target leverage using a cross-section of 42 manufacturing, 24 mining and 21 retail firms listed on the Johannesburg Stock Exchange (JSE) for the period 2000-2010. It uses the generalised least squares (GLS) random effects, maximum likelihood (ML) random effects, fixed effects, time series regression, Arellano and Bond (1991), Blundell and Bond (1998) and random effects Tobit estimators to fit the two versions of the partial adjustment models. The study finds

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