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Jedličková, Lenka. "Možnosti aplikace asijských léčebných metod na trhu lázeňství a wellness v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261827.
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This thesis deals with the possible application Asian curative methods on the market of spa tourism and wellness in the Czech Republic. The thesis is divided into five chapters, theoretical and practical. The aim of this work is to define Indian culture in the area of treatment and relaxation in the context of historical development and measure of use in the domestic tourism. Partial aims of this thesis are analysis of utilization Indian therapeutical technique and facilities dedicate these procedures in the Czech Republic. The introductory chapter is devoted to definitions tourism and health tourism. The second chapter is focused on spa tourism and the third chapter is devoted to wellness and quality of life. The fourth chapter is oriented on India, ayurveda and typical methods of usage ayurvedic massage. In the last chapter is description of situation in the Czech Republic, centres concentrated on ayurveda are mentioned and there is also questionnaire construction and in conclusion there are some proposed attractive products.
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Spacilova, Katerina. "Destination Spa Darkov : A study reviewing options for a full spa experience." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25423.
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Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.
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Smrčka, Pavel. "The economic impact of wellness tourism with a focus on the spa industry in the Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264290.
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This master thesis aims to provide a complex up-to-date overview of the spa industry in the Czech Republic and to analyze the position of Spa Luhačovice. Having shown the growing global importance of wellness tourism, the focus moves onto the spa industry which plays a major role in wellness. Nevertheless,the medical significance of spas can't be overlooked, especially in the Czech Republic where spas are known for the quality of medical care. While statistical reports from the Health Information and Statistics of the Czech Republic and from the Czech Statistical Office are being examined and analyzed in the country's perspective, Global Wellness Institute provides the majority of the global wellness and spa data. The thesis shows the current state of the industry in the country with its strengths and weaknesses. Moreover, the practical part is focused on Spa Luhačovice, the biggest spa in Moravia region. Various information and data are compared to overall development of the spa industry in the country. Finally, an interview with the spa representative is conducted to further clarify the findings of this thesis.
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Azakli, Hatice Seda. "Institutional And Spatial Aspects Of Thermal Tourism In Turkey: Nevsehir Kozakli Thermal Tourism Center." Thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614842/index.pdf.
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The main purpose of this study is to determine the problems of thermal tourism as a kind of alternative tourism in Turkey investigating within the context of legislative-organizational aspects and planning dimensions. The study is also submitting some suggestions about solutions. After the announcement of the conceptual framework related with thermal tourism, the research provides general information about the countries important for thermal tourism sector in the global world. The study examines the planning process and the organizational structure related to thermal tourism sector showing two different tendencies in Heviz in Hungary and Peninsula Hot Springs in Australia in order to investigate different aspects of the development of thermal tourism in detail. Thenthe thesis handles the development of thermal tourism in Turkey and it also describes the reasons of the underdevelopment of thermal tourism in respect of legislative-organizational aspects and planning dimensions in Turkey. Finally, in the last chapter
assessments carried out by examining the current situation in Nevsehir Kozakli Thermal Tourism Center and suggestions for solving the problems in practice are offered. In conclusion, this study offers some suggestions about the improvement of thermal tourism in Turkey in legislative-organizational and spatial aspects.
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Pinheiro, Madalena Ferreira Ramos. "Turismo de saúde e bem-estar : caso do Altis Belém Hotel & Spa." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11184.
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Mestrado em Ciências EmpresariaisA indústria do turismo em Portugal não só resistiu à crise dos últimos anos, como se tem sofisticado, criando valor e propondo novas ofertas ao mercado global. No plano do Turismo da Saúde e do Bem Estar verifica-se uma profunda evolução. Com efeito, regista-se um crescimento notável de conceitos e propostas turísticas e hoteleiras, oferecendo serviços e equipamentos de alta qualidade e proporcionando, além do lazer, terapias e tratamentos variados. A qualidade deste tipo de serviços, cada vez mais procurados pelos turistas do mundo inteiro, pode completar com sucesso a oferta turística tradicional portuguesa, somando-lhe produtos de excelência na linha de uma vida saudável e retemperadora. Tal oferta pode revelar-se essencial não só para segmentos adultos, mas também para um público sénior, porventura já reformado que procura cuidar da sua boa forma física e psíquica. Pretendeu fazer-se um estudo de caso com o Altis Belém Hotel & Spa, em Lisboa. Situado numa zona privilegiada da procurada cidade de Lisboa, o Altis Belém Hotel & Spa oferece - para um público exigente e conhecedor - condições requintadas (serviços e equipamentos) neste domínio, razão pela qual se pretendeu conhecer as motivações e o perfil dos respectivos utilizadores.
The Tourism industry in Portugal has not only resisted to the crisis of recent years, but has also created new and sophisticated proposals, adding value and new offers to global market. At the level of Health and Wellness Tourism there is a profound evolution. Indeed, there has been a remarkable growth of tourist and hotel concepts and proposals, offering high quality services and providing equipment, leisure, various therapies and treatments. The quality of these services increasingly demanded by tourists worldwide, can complete, with great success, the traditional Portuguese tourist offer, adding excellent products for a healthy and enhanced lifestyle. Such an offer can be essential not only for adult segments, but also to a senior audience, perhaps already retired, who seeks care for their good, physical and mental shape. It was intended to make a case study of the Altis Belém Hotel & Spa in Lisbon. Located in a privileged area of Lisbon, the Altis Belém Hotel & Spa offers - for a demanding and aware customer - fine conditions (services and equipment) targeted to meet motivations and profile of their users.
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Laestander, Elin. "Hälsodestinationer i norr som terapeutiska landskap : En fallstudie av Källans spa i Västerbotten." Thesis, Umeå universitet, Kulturgeografi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-148804.
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The search for better quality of life is in our human nature. Health and wellness tourism is therefore not a new phenomenon, but the business is growing in modern day society. Our stressful lives and the need to get away from it is one reason for this change. Traveling to a health destination is one way to increase our wellness state. The purpose of this study is to explore what aspects that effects the well-being of visitors of health destinations in the north. Using the theory of therapeutic landscapes as the theoretical framework, this was done by a case study of Källans spa, which is a spa facility in Västerbotten northern Sweden. People come here to get away from everyday life, relax and recharge in a natural environment. Data collection was collected through interviews with overnight guests at Källans spa. The material has later been analysed using thematic analysis to find connections with therapeutic landscapes. Results show important aspects for well-being in the physical and social environment while well-being aspects from the spiritual environment appear weak.
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Vasconcelos, Catarina Antelo Paes de. "Plano de negócios para um SPA flutuante : "Tagus Welness"." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12989.
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Mestrado em Ciências EmpresariaisO projeto desenvolvido neste trabalho final de mestrado assenta numa ideia inovadora e não existente no mercado português, dinamizando os setores de Turismo Náutico e de Bem-Estar e Saúde. O plano de negócio consiste em estudar a viabilidade de criar a empresa denominada "Tagus Wellness" oferecendo aos seus clientes serviços como massagens, jacuzzi, zona de relaxamento, entre outros num barco transformado para o efeito, podendo o cliente obter os melhores benefícios da localização no Rio Tejo. A análise financeira ao projeto permitiu demonstrar que existe viabilidade para a execução do mesmo.
The project developed in this master final dissertation is based on an innovative idea that is still absent in Portuguese market, which explores a new tendency in Nautical Tourism and Health Tourism and Wellness. The business plan studies the viability of building a new company "Tagus Wellness", that will offer to customers services such as massages, jacuzzi, relaxation zone among others. These services will be performed on a boat transformed to this function, where customers will get the best benefits of its location in the Tejo River. The financial analysis allowed to conclude that the implementation of the project is viable.
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Bakanová, Markéta. "Analýza současného stavu lázeňství v Karlových Varech." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162483.
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The subject of this diploma thesis is Analysis of the current state of spas in Carlsbad. The aim of this thesis is to evaluate the status of Carlsbad and its specifics on the market of spa services in Czech Republic. The analysis is focused on entities that currently operate in the field of spa services in Carlsbad. The outcome of this work is to assess the current state of spas in Karlovy Vary, analysis of the different types of entities that deal with spa services and evaluation of their common and diferent features. This thesis also deals with evaluation of the impact of changes in the Indication list on the spa services in Karlovy Vary.
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Hrubcová, Petra. "Význam lázeňství na Slovensku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75118.
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Diploma thesis describes importance of balneology in Slovakia. Thesis contains importance and role of balneology in tourism, czechoslovakia history of balneology in the period 1918 - 1993, contemporary situation and trends of balneology in Slovakia and comparison of Czech and Slovak balneology. There is a hypothesis of similar balneology history of the Czech Republic and Slovakia as a result of their similar political history and there is a hypothesis of different nature curative resources.
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Oplová, Kateřina. "Spotřební chování klientů v oblasti relaxačních lázeňských služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75912.
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The thesis is divided into two main parts - theoretical and practical. The theoretical part distinguishes between classic spa and wellness industry, the importance and history of the spa. Furthermore, the theoretical part deals with marketing investigation as part of marketing research. The main part of thesis is practical part, which describes marketing research of consumer behavior in wellness services provided by spa facilities. Research includes the evaluation of customer survey, which was created for the purpose of this thesis, corresponding to the basic questions regarding consumer behavior. The conclusion summarizes the main findings and defines practical usage of trends.
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Šnircová, Lucie. "Lázeňství ve Spojených státech amerických." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192500.
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The aim of the thesis is to describe and analyze comparatively spa tourism in the United States in relation to European countries. The thesis is divided into two parts, theoretical and practical. The theoretical part presents definitions and characteristics of general terms concerning spa tourism. After that there is approached importance of the spas in the tourism sector and health care. Particular attention is paid to the field of wellness, which is one of the most important components of spa tourism in the US. The practical part presents the characteristics of the United States from the perspective of basic and economic data and subsequently within the particular forms of tourism. The main part of this thesis presents a chapter devoted to the characteristics of spa tourism in the US, where is a briefly presented historical development of the spas, as well as the organizational framework and significant Spa Associations. Subsequent analysis of spa tourism, as well as the wellness area defines on the basis of statistical data the current state of spa tourism and its position in the United States to other countries. The final part presents selected spas in terms of significance of the occurrence of natural healing resources, and also in terms of tourist importance.
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Esteves, Ana Mafalda Tavares. "Motivação dos turistas de saúde e bem-estar : o caso dos visitantes de Termas e SPAS." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14634.
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Mestrado em MarketingO turismo é um setor que tem tido um crescimento notável em todo o mundo. Portugal apresenta uma oferta turística diversificada e, entre os seus produtos, destaca-se o turismo de saúde e bem-estar. O principal objetivo deste estudo foi compreender as motivações dos turistas de saúde e bem-estar, inferindo sobre os motivos que os levam a visitar termas e spas. Além do mais, são identificados critérios de seleção das instalações de saúde e bem-estar. Foi feito um estudo qualitativo com uma amostra não probabilística por conveniência, com aplicação de onze entrevistas em profundidade a indivíduos que tenham realizado pelo menos uma vez turismo de saúde e bem-estar. Os resultados revelaram que os principais motivos para a prática de turismo de saúde e bem-estar são saúde, relaxamento e descanso. Constatou-se que os principais critérios de seleção das instalações de saúde e bem-estar são a qualidade e variedade de tratamentos, a localização e o atendimento. A multiplicidade de atividades oferecidas no destino e a interação com a natureza também são critérios bastante valorizados pelos turistas de saúde e bem-estar.
Tourism is a sector which has seen a remarkable growth all over the world. Portugal presents a diversified tourism supply and among its products health and wellness tourism stands out. The main objective of this study was to understand the motivations of health and wellness tourists, inferring about the reasons that lead them to visit hot springs and spas. In addition, criteria for selecting health and wellness facilities was identified. A qualitative study was conducted with a non-probabilistic sample, applying eleven in-depth interviews to individuals who have experienced at least once health and wellness tourism. The results reveal that the main reasons for the practice of health and wellness tourism are health, relaxation and rest. It was also found that the main criteria for the selection of health and wellness facilities are the quality and variety of treatments, location and service. The multiplicity of activities offered at the destination and contact with nature are also highly valued criteria by health and wellness tourists.
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Najman, Jakub. "Horský rekreační komplex, Wellness & Spa." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392300.
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The topic of this thesis is project and documentation for montane recreative komplex, which is situated in Loučná nad Desnou. The object is located in land-registered area Kouty nad Desnou. In this region is famous ski slope and from the hotel is nice view on this ski slope. The montane hotel respects criteria of protected landscape area Jeseníky. Architectonic plan is designed with respect to mountain scenery. In the hotel are 18 rooms with possibility 9 extra beds for 51 guests. There is a option to visit restaurant all-day. This restaurant is part of the hotel. Recreative zone is situated in north part of the hotel and this zone is devided into two parts. First part, is public and serves for all guests. This zone includes pool with whirpool bath, sauna and steam bath. Second zone is private. This zone provides privacy in massage rooms or in rooms for aromatic bath. The object is devided into four floors. Three floors are overground and one floor is underground. In the second and thirds floors are hotels rooms and rooms for clean-up and employees. First overground floor containes restauration with kitchen, coffee-bar, main hall with reception and all recreation zone, which passes to the second floor. Basement is consists of air handling units, technical rooms and housed mass garages with 21 places. Main entrance to the hotel is from south-eastern side and it is open space which passes to gallery. Type of constructional system is reinforcement framework. It is made of monolithic pillars placed on reinforcement column base with beam PEIKKO DELTABEAM. On this beam are located reinforcement ceilings elements SPIROLL. Fulfil brickwork is SILKA covered by combination of heating EPS with MW, ISOVER TWINNER with 200 millimetre thikness. Roof is combination of double cover flatbed roofs and single cover flatbed roofs. In the second floor is roof with posibility to walk to a terrace. Project was process in program ArchiCAD like BIM. In process of making was important to
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Pinto, Sara Elisabete Silva. "Relatório de estágio curricular realizado no Hotel Solverde Spa & Wellness Center." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22104.
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Mestrado em Línguas e Relações EmpresariaisO presente Relatório foi elaborado no âmbito do Estágio Curricular realizado no Hotel Solverde Spa & Wellness Center, no contexto do Mestrado de Línguas e Relações Empresariais. O documento inicia-se com uma descrição da Entidade Acolhedora do Estágio, seguindo-se de uma análise detalhada de atividades efetuadas no Estágio. O objetivo principal deste documento passa por conseguir explicar a importância que o Marketing representa para uma Unidade Hoteleira de sucesso, como é o caso do Hotel Solverde, através de uma proposta de campanha a ser realizada pela Unidade Hoteleira.
The former report was elaborated during an internship in Hotel Solverde Spa & Wellness Center, regarding a Master’s Degree in Languages and Business Relations. In the document, it’s made a description and presentation of the Entity that held the Internship, followed by the activities performed during this period. The purpose of this document is to be able to explain the importance and the role of Marketing to such Luxury Hotel, just like Hotel Solverde, through a proposal of campaign to be realized by the Hotel.
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Navrátilová, Eva. "Marketingová strategie wellness zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206795.
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The master's thesis is focused on analysing a marketing strategy of a specific wellness facility. The analysis itself and recommendations based on it are both aims of the thesis. The theoretical part consists of three main segments - health and wellness tourism, marketing and the location description. The practical part is introduced by characterizing the facility and its business environment, by using PEST analysis, among others. Marketing mix is then used for the description of the product. Above gained findings are summarized in SWOT analysis. The innovation of the product which took place during writing the thesis is mentioned in one subchapter as well. In the conclusion recommendation for the upcoming period and overall summary are presented. Comparative and analytic methods are used in the master's thesis.
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Holtzhausen, Beatrix. "The development of turnaround strategies for the Calitzdorp Spa Tourism resort." Thesis, Nelson Mandela Metropolitan University, 2004. http://hdl.handle.net/10948/225.
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The objective of this study was to develop turnaround strategies for the Calitzdorp Spa Tourism Resort (herein after referred to as Calitzdorp Spa) to stop the performance decline and put it back on the road of recovery again. The development of turnaround strategies are dependent on establishing the cause of the performance decline and to enable management to plan effective and optimal strategies for the tourism resort focused on the recovery response. An analysis of various sources on strategic management models were undertaken to find a theoretical framework for the development of a strategic management model that could be applied to a tourism resort. The following model for the strategic management of a tourism resort was consequently developed and consists of the following main components: • Mission, objectives and stakeholders; • Strategic position; • Strategic choice; and • Strategic implementation. A second model for the Turnaround Process of a tourism resort was proposed to assist management in guiding the resort to recovery, consisting of two main phases, namely: • Turnaround situation; and the • Turnaround response. The research methodology followed included: • a literature survey to define the important concepts of tourism, resorts, strategic management and turnaround strategies; • a questionnaire survey to determine customer satisfaction at the Calitzdorp Spa; • telephone interviews to determine the marketing and positioning strategies of the Calitzdorp Spa; and • a focus group discussion session to determine the current situation at the resort and to plan future management strategies of the Calitzdorp Spa. Specific conclusions were made and specific actions recommended based on the results obtained.
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Lloyd-Wright, Sara. "Health/spa tourism and social and economic regeneration in Mid Wales." Thesis, Cardiff Metropolitan University, 2009. http://hdl.handle.net/10369/6348.
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This interpretivist study investigates the case for health/spa tourism as a driver for economic regeneration in Powys, Wales as a sustainable and competitive health/spa tourism destination to answer the following questions. What are the essential ingredients for a sustainable and competitive health/spa tourism destination? What is best practice in implementing major public-private partnership projects? Has Powys got the basic ingredients for a competitive health/spa tourism destination? What would a blueprint for health/spa tourism in Powys look like? What actions would be required of key stakeholders to achieve it? The thesis presents a critical review of literature on destination development, biomedical and bio-psychological models of illness and their relationship to traditional and modern spa practices and stakeholder theory to develop a theoretical framework for a sustainable and competitive health/spa tourism destination. The research adopts a case study methodology involving data collection through semi-structured and unstructured interviews, document and archival analysis, and direct observation. Data collection comprised three key phases. The first phase involved four French case studies - three - Vichy, La Bourboule, Châtel-Guyon - in the Auvergne and the fourth - Saint Malo in Brittany - to determine the applicability of the theoretical framework. The second phase of data collection involved a case study of Bath Spa to explore best practice in implementing major public-private partnerships for economic regeneration. The third phase provided an audit of selected resources in Powys against the framework to determine the feasibility of health/spa tourism as a focus for economic development. The thesis concludes that health/spa tourism would provide an appropriate development path for economic development in Powys and develops a set of recommendations from the best practice case studies into a blueprint for health/spa tourism in Powys and action plan identifying responsibilities for key public and private sector stakeholders in implementation of the blueprint.
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Taylor, Mallory Blythe. "A Market Segmentation Study Based on Wellness Attributes." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/48169.
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Health and wellness are two buzzwords making their presence known in a variety of industries including hospitality, tourism, food and beverage and, leisure among others. As the obesity epidemic continues to be at the forefront of people's minds, health and wellness are topics that cannot be overlooked by the tourism and leisure industries. Due to the popularity of American's wanting to live more healthy and active lifestyles the average tourism consumer has changed considerably. The values of American tourists have altered from those of the past and now the tourism industry finds itself attempting to meet the needs and wants of this large and emerging health and wellness market.
The purpose of this study is to determine whether there are different groups (market segments) of travelers based on their self proclaimed travel behavior. Using a factor-cluster market segmentation approach, this study attempted to delineate the segments of the U.S. traveling public. Based on four healthy living attitudes factors, cluster analysis was employed to identify similar respondents based on their attitudes towards healthy living. The findings show that there are two distinct groups: High Health Conscious and Low Health Conscious. Gender was shown to be statistically significant between the two groups. The study concludes with marketing implications of the study results, limitations, and suggestions for future research.Master of Science
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Deesilatham. "Wellness tourism: determinants of incremental enhancement in tourists? quality of life." Thesis, Royal Holloway, University of London, 2018. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.736256.
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Poço, Ana Raquel André. "Quinta da Galharda Hotel & SPA business plan." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9572.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsIn this work project will be developed a business plan to a 4 star hotel establishment, located in Miranda do Douro, classified as a Nature Tourism Enterprise. It will offer a full package of services, mainly related with nature, regional culture and social events, for example weddings. Initially, it will be analyzed the competitive environment of the region and the market attractiveness. Then, it will be developed a marketing strategy, with focus on the marketing mix. At the end, it will be developed an implementation plan and an economic viability analysis, so that based on all information it can be assessed the potential of the project.
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Agrodimou, Anamela. "Wellness tourism: through the lens of millennials' attitude : An exploratory qualitative study." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45428.
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Abstract Background: In recent years a rising concern towards health enhancement activities has been prominent across populations, leading to the emergence of a multi-dollar industry, namely the wellness industry, which spans across a wide spectrum of sectors, ranging from organic food to tourism. In fact, wellness tourism has been growing at an exponential rate, generating high revenues, forecast to rise. Given that millennials have been gradually replacing former generations, in volume size, it becomes evident why this age cohort has garnered massive media attention worldwide. Purpose: Nevertheless, although wellness tourism industry has sparked the attention of academic scholars and industry professionals, scant academic research has been conducted on the wellness travel attitude of this age cohort. Hence, the purpose of this study is to examine the attitude of millennials’ towards wellness travelling. Method: For the purpose of this study, a qualitative research comprised of 11 in-depth semi-structured interviews was conducted within a sample of individual’s aged 23-35. Conclusion: The results of this research indicated that this generational segment displayed a particular travel attitude towards wellness tourism, which can be understood from a cognitive, affective, and conative angle. Overall, the main cognitive associations and thoughts with wellness tourism entailed the notion of relaxation, and health-enhancement, whilst the core emotions experienced ranged from inner fulfillment, and happiness to nostalgia and serenity. The main benefits sought involved, escape from daily life and stress relief, which are consistent with prior studies. It was clear from this study that millennials are price-sensitive, and they cherish the variety of activities along with the novelty of experiences when travelling for wellness. This research also sheds light on the most frequently employed travel platforms and channels of communication, which can provide tourism marketing specialists and industry professionals with constructive recommendations in terms of advertising and communication of wellness travel offerings. However, due to time constraints, this study was subject to certain limitations, which hinder the generalizability of results across broader populations and diverse wellness travelers. Future research is thus much anticipated and needed to dig deeper into this lucrative market.
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Kropáčková, Pavlína. "Výzkum klientů Lázní Poděbrady, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16205.
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The work deals with possibilities of application of marketing techniques in the spa tourism and use of these methods in practice for a particular company. The theoretical part summarizes the application of marketing techniques in the field of tourism, especially the spa tourism. Practical work includes the evaluation of the questionnaire survey, which was designed to determine satisfaction with services provided by spa company. At the end of the work, there are recommendations for changes in services and marketing of the company Spa Podebrady a.s.
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Bučková, Lenka. "Podnikatelský plán pro wellness hotel." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205309.
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The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.
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Silva, Sofia de Sá Barbosa e. "Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24797.
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A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the literature and there is a clear growing demand, however, it is not yet totally clear the players’ strategy, who are still searching how to refine their offerings. The purpose of the present study is to investigate how significant is wellness tourism to today’s consumer needs and how hotels can improve their strategies to better respond to those needs. The study was done with a qualitative case study approach using the Six Senses Hotels Resorts & Spas case and the primary data was collected through a survey and interviews, which were triangulated with secondary data from TripAdvisor. From the results obtained it is evident that, while the categories qualification during a traditional tourism experience and, concretely, a wellness experience can be similar, the prioritization and, itself, the categories value scale that emerge are distinct from each other. Therefore, it is not possible yet to outline the existence of a well-defined gap between wellness tourism concept and the traditional tourism notion. However, with the growing concern for health and the increasing stress levels, the demand for this type of tourism offerings has the tendency to increase. The contribution of this work to Six Senses and other related organizations will be a presentation of possible improvements for the strategy to be implemented, so that they can respond more effectively to consumer needs.
Atualmente estamos perante um contexto de crescente demanda por turismo de bem-estar e atraindo cada vez mais players nesta indústria. Este conceito já emergiu, mas ainda não eclodiu: está estabelecido na literatura e existe efetivamente demanda, mas os hotéis ainda não têm a sua estratégia e oferta claramente definida. O objetivo deste estudo é investigar a importância do turismo de bem-estar para as necessidades do consumidor atual e, consequentemente, analisar como os hotéis podem melhorar as suas estratégias para responder melhor a esses consumidores. O estudo foi realizado através de um caso de estudo qualitativo do Six Senses Hotels Resorts & Spas e os dados primários foram recolhidos através de um questionário e entrevistas, os quais foram triangulados com dados secundários recolhidos do TripAdvisor. Através dos resultados obtidos pode-se, por um lado, ressalvar a similitude do turismo de bem-estar com o conceito de turismo convencional na qualificação, isto é, nas categorias apontadas como importantes pelos consumidores, mas, por outro lado, são bem evidentes as diferenças existentes na priorização e hierarquia da respetiva escala de valores dessas categorias. Desta forma, ainda não é possível a definição de uma diferença bem demarcada entre o conceito tradicional de turismo e o turismo de bem-estar. No entanto, com a crescente preocupação pela saúde e com o aumento dos níveis de stress na sociedade atual, a procura por este tipo de ofertas tem a tendência para aumentar. A contribuição deste estudo, para o Six Senses e para outros estabelecimentos relacionados, é a apresentação de possíveis melhorias nas estratégias implementadas.
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Vošvrdová, Martina. "Význam lázeňství v Itálii." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75189.
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This thesis discusses the importance of spas in Italy and its comparison with the spa in the Czech Republic. It contains a concise definition of spas in the spa treatment and medical tourism. It includes the fundamental information about the destination of Italy and tourism in this country. It also deals with the characteristics of the spa of Italy from its inception to the present. In short, there is also will learn about 137 Italian spa areas. The last part is focused on comparison of several spas by selected characteristics .
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Barata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.
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Mestrado em MarketingEste projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caracteriza este estabelecimento, bem como uma recolha de dados primários e secundários. De modo a obter a perceção dos clientes, foi aplicado um inquérito baseado no modelo SERVQUAL, adaptado à Indústria do Turismo e Hotelaria, de Salazar, Costa e Rita (2010). Foram, também, desenvolvidas entrevistas semi-estruturadas, de carácter informal, a alguns funcionários do hotel. Neste seguimento, foi possível identificar os principais pontos fortes e fracos desta empresa, bem como as áreas com maior necessidade de incidência. Um target elitista e uma aposta nos mercados emergentes estão subjacentes às ações de marketing-mix a desenvolver. A criação de novas ofertas traduz-se em packages com ligeiros aumentos no preço dos quartos, aliados à inclusão de serviços inovadores. A nível da comunicação interna salienta-se a implementação de práticas motivacionais e recreativas, assim como a criação de uma plataforma de intranet. Assim, o Plano de Marketing desenvolvido apresenta diversas ações e estratégias, que focam o contínuo crescimento e reforço da imagem de marca deste hotel, bem como uma melhoria dos resultados alcançados.
This project has as main objective to develop a marketing plan, directed to the Hotel Palácio Estoril Golf & Spa, seeking a reformulation and innovation of the offered product and strategies presently used, once the two main problems stand out are the difficulty in following the average prices established and shortcomings in the Internal Communication. Action research was the methodology used, which aims to prepare a research work related to factors with direct connection to the business that characterizes this establishment, as well as the collection of primary and secondary data. In order to obtain the perception of the clients, a survey based on the SERVQUAL model adapted to the Tourism and Hospitality Industry from Salazar, Costa and Rita (2010), was applied. Furthermore, semi-structured interviews were developed and conducted, with an informal character, to selected hotel staff. This way, it was possible to identify the main strengths and weaknesses of this company as well as the areas with greatest need of focus. An elitist target and a focus in emerging markets underlie the marketing-mix tactics to implement. The creation of new offers translates into "packages" with slight increases in room rates, combined with the inclusion of innovative services. Regarding the reformulation of the internal communication, the implementation of motivational and recreational practices and the creation of an intranet platform are highlighted. Thus, the marketing plan presents actions and strategies that focus on continued growth and strengthening of the brand image of this hotel as well as improvement of achieved results.
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Oosthuizen, Deirdre Vanessa. "A case study to explore the best marketing practices of the fast growing health and wellness industry." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/64.
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Advancement of eco tourism with the building of a wellness centre. Consideration to indicators in strategies to build the new brand in order to maximise ROIThe purpose of this paper is to discuss how the health spas embark on marketing strategies and how they will deal with the increased consumer demand. On the one hand, a case study of two recognised health spas will illustrate how the spas integrate marketing strategies to build credible relationships with their customers and will demonstrate successes and failures of each health spa. On the other hand, an exploration of the market dynamics will present a consciousness of the customers’ expectations and suggest whether the level of service quality in the health spa is adequate to meet these needs. The practical implication of the study will assist in the design of a proposed model with best marketing practices for the sustainability of this competitive industry.
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Kokanskytė, Monika. "Sveikatinamojo turizmo plėtros galimybės Lietuvoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_101918-47064.
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Šiame darbe nagrinėjamos sveikatinamojo turizmo plėtros galimybės Lietuvoje. Analizuojama kas yra sveikatinamasis turizmas, kokios sudedamosios jo dalys. Nagrinėjama plėtra, kaip nuolatinis procesas ir siekiama išsiaiškinti, kaip tai pritaikyti Lietuvos sveikatinamajame turizmo sektoriuje. Darbo tema– sveikatinamojo turizmo plėtros galimybės Lietuvoje Darbo objektas – sveikatinamasis turizmas Tikslas – nustatyti sveikatinamojo turizmo plėtros galimybes Lietuvoje Uždaviniai: 1. Aptartisveikatinamojoturizmosampratą, sudedamasiasdalis, teoriniuaspektu 2. Aptarti turizmo plėtros sampratą teoriniu aspektu 3. Išanalizuotisveikatinamojoturizmoplėtrosgalimybes Lietuvoje Problema: Sveikatinamojo turizmo plėtros galimybės Lietuvoje,nėra plačiai išanalizuotos. Metodai: Mokslinės literatūros analizė; Dokumentų analizė; Interviu; Kokybinė turinio duomenų analizė; Išvada: sveikatinamojo turizmo plėtros galimybės Lietuvoje, nuolatos kinta. Plėtra yra nuolatinis procesas, kurį veikia labai daug veiksnių. Siekiant tolydţios plėtros svarbu analizuoti plėtrą lemiančius veiksnius.This work examines health care tourism development in Lithuania. Analyzing what is health through tourism, and what are those parts. The present development as a continuous process, and aims to find out how to adaptt heall-Lithuanian tourism sector. Work object – health tourism. Research aim–establisha healthcaretourism development inLithuania. Research targets are: 1. To discussthe concept ofa healthcaretourism, components, theoretical terms 2. To discussthe concept oftourism development intheoretical terms 3. To analyzea healthcaretourism development Methods: The scientific literature analysis Document analysis Interview Qualitative content analysis of the data Conclusion: a healthcaretourismdevelopment in Lithuaniais constantlychanging.Developmentis a continuous process switch is influenced byso many factors. In order toanalyze thesustainable developmentis important tothe development ofthe factors influencing.
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Kotorová, Daniela. "Analýza nabídky cestovních kanceláří ve vztahu k vybranému teritoriu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9336.
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Theoretical part of the thesis clarifies basic expressions from the area of tourism, spa tourism and of the activities of tour operators and travel agencies. There is a further characteristics of a chosen territory - Czech Republic, Slovakia and Hungary with the emphasis on spa tourism and wellness in this region. Practical part of the thesis analyses and judges spa and wellness stays according to chosen criteria presently offered by travel agencies and tour operators in those countries. Comparison and analysis of separate offers is stated by means of marketing mix.
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Pinheiro, Gonçalo Olivença. "Plano de marketing do well-being do Grupo Accor." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19595.
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Mestrado em MarketingO wellness tornou-se um valor global dominante para o consumidor. Esta indústria que, em termos mundiais, representou em 2017, 4,2 mil milhões de euros em termos de mercado, tem crescido a um nível bastante superior ao da economia mundial. Face a este bom crescimento, a indústria hoteleira vê nela uma oportunidade imperdível para tocar verdadeiramente os corações e os espíritos dos seus hóspedes de uma maneira personalizada e única. Face a esta relevância, este trabalho de projeto propõe um plano de marketing para o departamento well-being (bem-estar) do grupo Accor, com o propósito de tornar este grupo, que é líder mundial na indústria hoteleira, também líder do well-being no seu negócio, aumentando assim a notoriedade da marca Accor e das suas marcas nos segmentos de luxo e premium. Portanto, o grupo Accor propõe-se implementar um plano de desenvolvimento do wellness, apoiando-se em 5 pilares - Nutrição Saudável; Design Holístico; Corpos em Movimento; Viver o SPA e Momentos de Paz, com estes pilares formarão a base a partir da qual ajudamos a desenvolver protocolos de produtos e serviços, por marca, para garantir que as ofertas do wellness e através do investimento essencialmente em novos produtos e comunicação, que nas mais de duas dezenas de marcas de hotéis destes segmentos, irão fazer chegar, duma forma personalizada e única, aos seus hóspedes.
Wellness industry has become a dominant global value for the consumer. Global Hospitality industry in 2017 represented 4.2 billion euros and has been growing at a much higher level than the world economy, of this good growth, the hotel industry sees it as an unmissable opportunity to truly touch the hearts and spirits of its guests in a personalized and unique way. This paper proposes a marketing plan for the well-being department of the Accor Group. Accor Group is a world leader in the hotel industry, also a leader of Wellness. Increase the awareness of the Accor brand and its brands in the luxury and premium segments. Therefore, the Accor group proposes to implement a wellness development plan, based on 5 pillars - Healthy Nutrition; Holistic design; Moving bodies; Living the SPA and Moments of Peace, by investing essentially in new products and communication, which in more than a twenty hotel brands in these segments, will reach their guests in a personalized and unique way.
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Korpar, Malmström Sofia. "En god natts sömn och återvunnen energi : Modellering av avloppsvärmeväxling på ett stockholmshotell och spa." Thesis, KTH, Installations- och energisystem, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-173904.
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As buildings have become more energy efficient, the energy demand for preparation of domestic hot water stands out as an increasing part of the operational cost and carbon footprint of a building. Most of the heat in the water is used for a short time and then discharged to the main sewer line. Clarion Hotel Stockholm is an example of such a building, with many showers, bathtubs and a spa. The hotel business is growing around the world and its customers demand comfortable stays. A parallel trend is a more environmentally aware tourism and business travel. Hotels show a great potential for energy savings, while still offering comfortable accommodation. In this master's thesis a case study evaluates the possibilities for heat recovery from the wastewater of Clarion Hotel Stockholm. Three types of heat exchangers were modelled in the system dynamic modelling environment STELLA: a horizontal, a vertical and a shower heat exchanger. Recovered heat was used for pre-heating of the incoming water for domestic hot water preparation. The flows of heat through the hotel's tap water and wastewater systems were schematically modelled using system dynamic modelling, which provides a foundation for the development of mathematical models and further research into the area. The first results point to possible reductions of the heating demand for domestic hot water preparation at Clarion Hotel Stockholm.
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Fiačanová, Jana. "Lázeňství v Řecku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74496.
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This thesis describes the importance of spa tourism in Greece reflecting on its history as well as its current status in Greek tourism and the health industry. Its content features basic terminology of the spa industry, specifications and development of the European balneology. This thesis also offers a view on Greek spa market and its performance including legislative and legal framework of the spa sector as well as a SWOT analysis of the Greek spa market. Last but not least it focuses on prospects and possibilities of cooperation between Greece and The Czech Republic in this field. It does so by introducing a new product to the travel industry for Czech clients. This new product takes into consideration current state of demand and health service in the Czech Republic as well as the offerings available from the Greek side.
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Goran, Bojović. "Комплементарност планинског и бањског туризма на Копаонику." Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2011. https://www.cris.uns.ac.rs/record.jsf?recordId=81953&source=NDLTD&language=en.
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Међу планинама Србије, низом посебних одлика, посебно димензијама итуристичком привлачношћу, истиче се Копаоник. Копаоник (површина 2.758 km²) јепланина на југо западном делу Србије позната по низу појава које су ову планинуопределиле за развој више врста туризма. Да би се као такво природно благосачувао, Копаоник је 1981. године проглашен националним парком, који захватаповршину од 11.810 ha и састављен је од 16 резервата. То га чини туристички иеколошки веома интересантним. На бази постојећих података, из више научнихдисциплина, временских периода, као и самосталних истраживања на терену, удокторској дисертацији су истражени сви природни и створени услови за развојтуризма на Копаонику, Јошаничкој, Луковској, Куршумлијској и Пролом бањи, каобањама његове подгорине. Наглашавајући потребу комплементарног развојапланинског и бањског туризма на Копаонику и у његовој подгорини, потенцирани суелементи и фактори формирања ове хомогене туристичке регије. Комплементарност планинског и бањског туризма сагледана је кроз swot анализу.Među planinama Srbije, nizom posebnih odlika, posebno dimenzijama iturističkom privlačnošću, ističe se Kopaonik. Kopaonik (površina 2.758 km²) jeplanina na jugo zapadnom delu Srbije poznata po nizu pojava koje su ovu planinuopredelile za razvoj više vrsta turizma. Da bi se kao takvo prirodno blagosačuvao, Kopaonik je 1981. godine proglašen nacionalnim parkom, koji zahvatapovršinu od 11.810 ha i sastavljen je od 16 rezervata. To ga čini turistički iekološki veoma interesantnim. Na bazi postojećih podataka, iz više naučnihdisciplina, vremenskih perioda, kao i samostalnih istraživanja na terenu, udoktorskoj disertaciji su istraženi svi prirodni i stvoreni uslovi za razvojturizma na Kopaoniku, Jošaničkoj, Lukovskoj, Kuršumlijskoj i Prolom banji, kaobanjama njegove podgorine. Naglašavajući potrebu komplementarnog razvojaplaninskog i banjskog turizma na Kopaoniku i u njegovoj podgorini, potencirani suelementi i faktori formiranja ove homogene turističke regije. Komplementarnost planinskog i banjskog turizma sagledana je kroz swot analizu.
Among Serbia’s lush mountains, with particular qualities, particular dimensions and many tourist-attractive sights, Mount Kopaonik rises above the rest. Kopaonik, with a 2,758 m peak, is located in southwestern Serbia, known for its cascading appearance, which has bestowed upon this mountain the potential to develop several forms of niche tourism. In order to preserve this immense natural beauty, in 1981 Mount Kopaonik was officially proclaimed a national park comprised of 16 preserves. This ensures that it will remain an extremely interesting location, in both touristic and ecological aspects. On the basis of existing data extrapolated from multiple disciplines, covering the varying seasonal periods, and including institutional as well as independent field research, this Doctoral Dissertation explores all the existing natural and man-made conditions within which tourism can be developed on Mount Kopaonik and its natural spas of Josanic, Lukovo, Kursumlija, and Prolom. It highlights the need to develop complementary forms of mountain and spa tourism on Mount Kopaonik and within its forests, and emphasizes the elements and factors required for forming homogenous tourist regions compatible with the ecological surroundings. Compementary forms of mountain and spa tourism is wiewed through a swot analisis.
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Boekstein, Mark Simon. "Revitalising the healing tradition - health tourism potential of thermal springs in the Western Cape." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1623.
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Thesis submitted in fulfilment of the requirements for the degree
Doctor of Technology: Tourism Management
Faculty of Business at the Cape Peninsula University of Technology, 2012There are 11 thermal springs in the Western Cape, seven of which have been developed into eight resorts. Only one of these resorts has a focus on health and wellness, with appropriate facilities, with the others functioning primarily as family leisure resorts. Internationally there has been a move by traditional thermal spring resorts to begin offering a combination of health (medical and wellness) services in combination with leisure activities. In light of current international trends, as well as perceived domestic needs, it appears that the Western Cape‟s thermal spring resources are not being optimally utilized as tourist attractions, neither for domestic nor for international tourist markets. This research sets out to evaluate the potential for health tourism development of thermal springs in the Western Cape. It analyses relevant aspects of both the supply and demand sides of thermal spring tourism in the Western Cape. A database is compiled of thermal spring resorts and undeveloped thermal springs in the Western Cape, which includes facilities and services, and relative locations with respect to tourist attractions and tourism routes. The mineral and radon gas contents of the respective thermal waters are measured and discussed in relation to known medicinal properties. A questionnaire-based survey was undertaken, involving 383 respondents at six resorts, and activity-based market segmentation was carried out using k-means cluster analysis. A four-segment user profile (typology) of current visitors, based on activity preferences, was compiled. It was found that there is considerable potential for the development of thermal spring health (medical and wellness) tourism products in the Western Cape, based on available resources. A framework for thermal spring health tourism product development in the Western Cape is proposed, and recommendations are made for future development and marketing. Key recommendations include the development of balneological treatments, and radon therapies, at certain resorts, and investigating of the availability of local resources that could be incorporated into medical or wellness tourism products.
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Švarcová, Kristýna. "Analýza konkurenčního prostředí lázeňských služeb v Luhačovicích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-164001.
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The subject of this diploma thesis is "Analysis of the competitive enviroment of the spa services in Luhačovice". The main aim of the thesis is comparison of spa services of different spa facilities operating in Luhačovice and choose the best provider of the services. The PEST analysis was used for reaching the main aim which included political, economic, social and technological indicators that influenced most of businesses in spa tourism. The another step was to analyse internal competitive environment of Luhačovice. It means that chosen spa subjects are analysed and then the strongest and best current provider of spa services is determined. The final part of the thesis is focused on recommendations for maintaining position and increase the competitiveness of the best provider.
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Nuhlíčková, Dita. "Dopady změn Indikačního seznamu na vybrané lázeňské zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193660.
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The aim of the diploma thesis is to examine how the amendment to the Indication list out of 2012 influenced the particular spa facility, namely Lázně Velké Losiny, s. r. o. The thesis describes changes and impacts that have occurred as a result of this amendment, and it compares the current situation in the spa with the state prior to the amendment. It also compares the development in Lázně Velké Losiny with the development, which was recorded in the Czech spa industry as a whole. The thesis defines the basic terminology of spa industry, the description of the current state of spas in the Czech Republic as well as the Indication list including its changes. The next part focuses on the introduction of Velké Losiny followed by the actual impact analysis of changes of the Indication list on Lázně Velké Losiny.
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Kolajová, Daniela. "Projekt na podporu cestovního ruchu financovaný z evropských fondů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223089.
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The master´s thesis proposes a project financed from the EU funds. The proposal is focused on building an indoor swimming pool with wellness center in Kyjov. It analyses the current regional situation in Kyjovsko region and characterizes project´s usefulness and availability. This proposal follows the structure of formal project application. It emphasizes market, financial, economic and environmental views and assessments of the project.
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Banyini, Patricia Theresa. "Workplace bullying : the employee health and wellness response of a provincial department in the Limpopo Province / Patricia Theresa Banyini." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8241.
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Workplace bullying has become the most serious contemporary issue that negatively affects
organisations socially and economically. Today organisations are faced with the financial
burden associated with high staff turnover, absenteeism, low morale, high medical costs and
poor performance resulting from bullying in the workplace. Therefore, organisations are
focusing on ways and means to address this particular problem.
The aim of the study was to explore the subjective experiences of employees regarding
workplace bullying and the response of the employee health and wellness section of the
Limpopo provincial Department of Economic Development, Environment and Tourism. This
research was also prompted by the challenges the researcher faced as social worker in the
Employee Health and Wellness office of said department. The lack of South African
research and literature studies on bullying and the response by the public sector also
motivated the researcher to conduct the study.
The exploratory paradigm was utilised in this study, since limited information was available
on the nature and extent of bullying as well as on the response of Employee Health and
Wellness office at a provincial department in the Limpopo province. The qualitative research
approach was utilised in this study, and questionnaires were used to collect data needed for
the project. A purposive sampling method was used to select suitable respondents for the
study. Utilising questionnaires, the researcher interviewed 19 employees who had
experienced bullying in the department.
The research revealed that all of the respondents in the sample had experienced bullying and
received support from the departmental Employee Health and Wellness section. Most
respondents had a high regard for employee health and wellness services as means of support
to cope during difficult times in their careers. The research findings, however, also indicated
that some respondents sought help from outside. The study also revealed that more effort
should be focused on implementing employee health and wellness programmes as
preventative approach. It is further recommended that employee health and wellness
programmes should be pro-actively applied to include educational workshops and awareness programmes on the impact of workplace bullying and its associated economical and
psychological implications on both the organisation and the individual in order to prevent it.Thesis (MSW)--North-West University, Potchefstroom Campus, 2012
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Matejová, Kateřina. "Analýza lázeňství v Jihočeském kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197872.
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The aim of this diploma thesis is to analyse spas in the South Bohemian Region and according to obtained data to compare spa facilities. The analysis is focused on the spa facilities, which are registered at the Institute of Health Information and Statistics of the Czech Republic. Its content defines basic terminology of spa industry, then follows the characteristic of a current state of spas in the Czech Republic and the introduction of the South Bohemian Region and particular spa places. The next part focuses on the very analysis of spa facilities, provided services and economic and operating indicators. The outcome of this work is a comparison of the spa facilities and an assessment of a current state of spas in the South Bohemian Region.
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Langová, Monika. "Městské lázně." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2010. http://www.nusl.cz/ntk/nusl-215720.
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Designed construction of a spa with the wellness center programs (relaxation type), for 200-250 people (at one moment) at Brno city, near Voronez Hotel and Exhibition Centre. The five-floor spa building is designed as a puzzle in the shape originating from a dice. Cycles of water in its various forms and states of matter or properties fade into one another here. Each floor is designed to have its own theme (water world, the Asian world, aroma floor, salt floor, sunny and airy bath) and offers various types of premises and procedures: swimming, relaxing in the water, baths, showers, steam rooms, saunas, infrared saunas, wraps and massages etc. The spa program is accompanied by various types of refreshments: cafe, bar, tearoom, fruit bar. Rooftop pool and bar offers a unique view on the city. The spa and hotel Voronež parking is carried out within the ground floor.
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Bělkovský, Martin. "Termální lázně Yverdon, pět smyslů v architektuře." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216198.
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Milica, Rančić. "Kvalitet proizvoda i usluga u velnes centrima kao faktor konkurentnosti hotela u Sloveniji." Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2019. https://www.cris.uns.ac.rs/record.jsf?recordId=110642&source=NDLTD&language=en.
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U doktorskoj disertaciji predstavljena je problematika poslovanja velnes centara, koji predstavljaju važan deo ugostiteljskih objekata, prilagođavanje obima i kvalitetavelnes ponude potrebama velnes turista, kao i uticaj kvaliteta usluge u velnes centrima na konkurentnost hotela.U teorijskom delu doktorske disertacije predstavljena su glavna teorijska ishodišta koja se bave problematikomdefinisanja pojmova velnes i subjektivno blagostanje, velnes turista i velnes turizma, kvaliteta usluga u hotelijerstvu, konkurentnosti. U empirijskom delu doktorske disertacije predstavljeni su rezultati istraživanja, dobijenih pomoću sledećih istraživačkih metoda: analiza podataka na vebsajtovima hotela, odnosno analiza velnes ponude hotela u loveniji i anketno istraživanje usmereno na posetiocevelnes centara izdvojenih hotela u Sloveniji. U zaključnom delu doktorske disertacije, pored zaključne diskusije o rezultatima istraživanja, istaknut je naučni i praktičnidoprinos rada, kao i limitirajući faktori i preporuke za buduća istraživanja.The doctoral dissertation presents wellness center, as an important part of the hotel, then adapting the diversity and quality of wellness offer to the needs of the wellness tourists, as well as the influence of service quality in wellness centers on the competitiveness of hotels. The theoretical part of the doctoral dissertation presents the main theoretical sources that deal with the problem of defining the concepts of wellness and subjective well-being, wellness tourism and wellness tourists, the quality of services in hotel industry, competitiveness. In the empirical part of the doctoral dissertation, the results of the research, obtained through the following research methods, were presented: analysis of data of hotel web sites, analysis of the hotel's wellness offer in Slovenia and survey research directed at visitors of the wellness centers of selected hotels in Slovenia. In the final part of the doctoral dissertation, in addition to the final discussion on the results of the research, the scientific and practical contribution of the work was emphasized, as well as the limiting factors and recommendations for future research.
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Van, Wyk Dane. "The social history of three Western Cape thermal mineral springs resorts and their influence on the development of the health and wellness tourism industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/80385.
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Thesis (MA)--Stellenbosch University, 2013.ENGLISH ABSTRACT: This study explores the role of thermal mineral springs in South Africa in the development of the early tourism sector. Their healing qualities enhanced the country’s reputation as a health resort, and therefore they became a national asset and tourist attraction. The ancient history of thermal mineral springs and the belief in their curative abilities are discussed in order to familiarise one with the rich history of thermal springs and to help determine their role in the tourism sector. By looking at the role of thermal mineral springs in the European and especially British contexts provides a foundation for understanding how the thermal water culture was passed on to South Africa through colonialism. With the colonisation of South Africa, thermal mineral springs became host to British invalids who visited the country since they suffered from consumption, and was hoping to be cured by the country’s health giving natural assets. The influx of invalids and tourists ultimately spawned wide tourism and the modernisation of the springs. The three thermal mineral spring resorts near present day Caledon, Montagu and Citrusdal are used as case studies of how thermal springs in the Cape Colony and later the Western Cape developed from primitive sites to splendid resorts and world famous sanatoriums. Their history is traced from their formation to their modernisation, a time period ranging from the 1700s to 2011. This clearly illustrates the phases of development of each of the thermal mineral water establishments. The curative aspects of the thermal mineral spring water are emphasised, concentrating on how the South African thermal water cure culture was used and developed. This study concludes with discussing how the three thermal mineral spring resorts had to navigate the changing tourism sector in South Africa, as well as looking at their development from the 1980s to 2011.
AFRIKAANSE OPSOMMING: Hierdie studie verken die rol wat warmwaterbronne in die ontwikkeling van die vroëe toerisme sektor in Suid-Afrika gespeel het. Die genesende kragte van hierdie warm water bronne het die land se reputasie as ‘n gesondheidsoord versterk en van hul ‘n nasionale bate asook ‘n toeriste aantreklikheid gemaak. Die antieke geskiedenis van warmwaterbronne en die geloof in hul genesende kragte word bespreek om bekend te raak met hul ryk geskiedenis en om hul rol in die toerisme sektor te bepaal. Deur te kyk na die rol wat warm water bronne in die Europeuse sowel as die Britse konteks gehad het, dien as ‘n platform om te verstaan hoe die gebruik van die warm water kultuur na Suid-Afrika deur middel van kolonialisme oorgedra is. Met die kolonialisasie van Suid-Afrika het die warmwaterbronne gasheer gespeel vir Britse invalides wat aan tuberkulose gelei het en daarom die land besoek het om deur die land se helende natuurlike bates geneesing te word. Die instroming van invalides en toeriste het wyd verspreide toersime tot gevolg gehad asook die vermoderniseering van die warmwaterbronne. Die drie warm waterbronoorde naby die hedendaagse Caledon, Montagu en Citrusdal is gebruik as gevallestudies om die ontwikkeling van warmwaterbronne in die destydse Kaap Kolonie asook die hedendaagse Wes-Kaap, vanaf primatiewe bronne na pragtige oorde en wêreld bekende sanatoriums te illustreer. Die geskiedenis van die warmwaterbron oorde word bespreek in die tydperk van die 1700’s tot 2011 om so hul ontstaan tot hul vermoderniseering te illustreer. As gevolg van hierdie verlengde tydperk kan die verskillende ontwikkelings fases van die warmwaterbron oorde waargeneem word. Daar word ook gefokus op die genesende aspekte van die warmwaterbron water en hoe die Suid-Afrikaanse warmwaterbron kultuur ontwikkel en gebruik is. Die studie sluit af met ‘n bespreking van hoe die driewarm waterwaterbron oorde by die veranderende toerisme sektor in Suid-Afrika moes aanpas en dek ook hul ontwikkeling vanaf die 1980’s tot 2011.
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Kupcová, Tereza. "Termální lázně Yverdon, pět smyslů v architektuře." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2015. http://www.nusl.cz/ntk/nusl-216167.
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Spa is located on the outskirts of the Swiss city of Yverdon. Area is surrounded by disparate buildings especially residential character. There are historical buildings on the land and buildings of the spa and hotel. The current spa and the outbuilding of hotel don´t meet requirements, that´s why the buildings will be replaced by a new complex. Neighbourhood doesn´t have any relationship with the spa, that´s why the whole land is surrounded by a wall. Water surface with three “floating” pavilions is inserted into this closed spa park. There are the public spa, the therapeutic spa and the part of the hotel on the water surface. Each of them works largely independently; they are connected by the water surface. The complex is separated by a part of shallow water from the park. It´s solitaire in the park, but it has close connection with it. The spa complex is located near the forest on the south part of the land, because the whole system is quite open.
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Rejas, Galvez Anny Valentina, and Lopez Gemma Fabiana Valdivieso. "Elementos y acciones necesarios para impulsar la oferta del turismo de salud en el Perú." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654056.
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La investigación tiene como finalidad conocer los elementos y acciones necesarios para impulsar una oferta de turismo de salud en el Perú, tomando de referencia los avances en otros países. Para el desarrollo de este estudio, se aplicó la metodología de investigación la revisión bibliográfica descriptiva y evaluativa partiendo de fuentes académicas nacionales e internacionales del sector turismo. Esta investigación será de uso importante para fines académicos al conocer a mayor detalle las definiciones y subdivisiones del turismo de salud que son el turismo médico y el turismo de bienestar. Se analizó que, los principales beneficios de este segmento son el ingreso de divisas y aumento de llegada de turistas extranjeros al destino, las características de las subdivisiones y los elementos son la infraestructura hospitalaria de alta calidad y la afinidad cultural, entre otros aspectos para su desarrollo. Asimismo, por el lado del turismo de bienestar se obtienen beneficios psicológicos y el turismo médico obtienen beneficios laborales. Finalmente, en el caso de Perú, se tomará en cuenta el estado actual de los elementos y se analizará qué acciones se deben realizar o mejorar para impulsar una mayor oferta del turismo de salud y sus subdivisiones, asimismo existe potencial para desarrollar este segmento, sin embargo, requiere de ciertos elementos necesarios como la infraestructura médica y los servicios complementarios, certificaciones de los trabajadores en el ámbito de salud, entre otros para una adecuada y completa oferta turística de salud.The purpose of the research is to know the elements and actions necessary to promote an offer of health tourism in Peru, taking as a reference the advances in other countries. For the development of this study, the research methodology was applied to the descriptive and evaluative bibliographic review based on national and international academic sources of the tourism sector. This research will be of important use for academic purposes when knowing in greater detail the definitions and subdivisions of health tourism that are medical tourism and wellness tourism. It was analyzed that the main benefits of this segment are the income of foreign currency and the increase in the arrival of foreign tourists to the destination, the characteristics of the subdivisions and the elements are the high-quality hospital infrastructure and cultural affinity, among other aspects for its development. Also, on the side of wellness tourism, psychological benefits are obtained and medical tourism obtain employment benefits. Finally, in the case of Peru, the current state of the elements will be taken into account and what actions should be carried out or improved to promote a greater supply of health tourism and its subdivisions will be analyzed, there is also potential to develop this segment, without However, it requires certain necessary elements such as medical infrastructure and complementary services, certifications of workers in the health field, among others for an adequate and complete health tourism offer.
Trabajo de investigación
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Semela, Ladislav. "Městské lázně." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2010. http://www.nusl.cz/ntk/nusl-215706.
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What does a "spa" mean in the city of today? City full of movement and noise, the world controlled by an active life, employers and companys? It is not like lazy English seaside resorts, it´s not Austrian headwaters, not pleasing glossy aqua at all. "Urban Spa" is daily part of life of every active person. It´s offering regeneration of body and soul, habituating people to doing regular exercises and live a healthy life, creating intimate atmosphere for informal business meetings and for natural development of personal relationships.
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Kolísková, Klára. "Marketingová komunikace lázeňského zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358826.
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The Master´s Thesis analyses marketing communication of a selected health resort. The theoretical part maps different marketing forms and tools in a general way and describes their usage and application in the field of spa services. The practical part includes detailed analysis of marketing communication in the particular health resort Spa Mšené, Inc. Based on questionnaire research the thesis assesses effectiveness and efficiency of the communication tools and techniques applied by the mentioned spa. The conclusion summarises some proposals and recommendations for the purpose of possible improvement of the currently used communication strategy.
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Kočárek, Tomáš. "Uplatnění statistických metod při zpracování dat." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224968.
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Main goal of this diploma thesis is to design a strategy to increase the competitiveness of the spa resort Lázně Hodonín. Secondary goal is to predict the future attendance of said spa resort. A theoretical part apprizes the readers with basic terms of tourism, spa procedures, time series and spa resorts from South Moravian area. In the practical part, we will use time series to process an attendance of spa resort and predict its future developement according to a chosen model. In the end we will use SWOT and PESTE analysis to summarize results, which will be used to suggest a recommendation leading to an increase of competitiveness of chosen spa resort.
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Mühlhans, Petr. "Podnikatelský záměr v oblasti cyklistiky pro všechny." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-127025.
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Picturing an interesting combination of extreme sport and spa services in purpose of supporting travel trade in Czech city of Marianske Lazne. Taking advantage of unique layout of Czech's youngest significant spa town and its easy accessibility of diverse services on a relatively small area. Researching problems of public goods and active participation in developing potencial of local ski resort.
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Palomino, Flores Olenka. "Turismo de bienestar: factores de motivación, satisfacción y customer engagement." Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655865.
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El turismo de bienestar es una rama del turismo de salud que va más allá del turismo tradicional al buscar hacer un recorrido holístico por la mente, el cuerpo y espíritu. La finalidad del presente estudio es conocer la interacción existente entre la motivación (MOT) para escoger esta clase de servicio, la satisfacción (SAT) al hacerlo y de ésta con el Customer Engagement (CE). Para la recolección de datos se creó un cuestionario dividido en 4 secciones, que fue aplicado a 308 personas que cumplían con el requisito de ser turistas actuales y potenciales que buscan el bienestar en el turismo. Se aplicó el coeficiente de correlación de Pearson para analizar los resultados; y, se identificó que la motivación se relaciona con la satisfacción, siendo la última en mención relacionada también con el Customer Engagement. Cabe resaltar que el desarrollo de sentimientos positivos es considerado el principal indicador de satisfacción, mientras que el caso del Customer Engagement en el turista de bienestar, se observa principalmente en las recomendaciones a otras personas, la generación de reseñas positivas y una valoración costo –beneficio, finalmente este estudio proporciona a los profesionales de la industria conocimientos para promover el turismo de bienestar y diseñar estrategias de marketing efectivas.Wellness tourism is a branch of health tourism that goes beyond traditional tourism by seeking to make a holistic journey through the mind, body and spirit. The objective of this study is to know the relationship between the motivation (MOT) to choose this type of service, the satisfaction (SAT) when performing it and its relationship with Customer Engagement (CE). For data collection, a questionnaire divided into four sections was designed and applied online to 308 people who met the requirement of being current and potential tourists seeking well-being in tourism. Pearson's correlation coefficient was applied to analyze the results, and it was identified that motivation is related to satisfaction, being the last mentioned also related to Customer Engagement. It should be noted that the development of positive feelings is considered the main indicator of satisfaction, while the case of Customer Engagement in the wellness tourist is mainly observed in the recommendations to other people, the generation of positive reviews and a cost-benefit assessment Finally, this study provides industry professionals with the knowledge to promote wellness tourism and design effective marketing strategies.
Tesis
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