Dissertations / Theses on the topic 'Special events Planning'

The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.

Recent times have seen the increased proliferation of the concept of applying events in promoting destinations. This can be attributed to the effectiveness of events in solidifying the image and attractiveness of destinations. Currently, South Africa ranks as the twenty second most popular location for hosting events and has a foothold of 2.5% of the global event market share. The global pervasion of events has changed the dynamics that surround how destinations are promoted and has also significantly impacted the tourism industry and the respective tourist patterns of consumption. Literature suggests that events are gradually moving from previously being viewed as a complementary leisure activity towards becoming a primary source of attraction for destinations. Literature also confirms the extensive inclination of cities in the use of events for branding destinations. The primary problem that this study investigates is the lack of substantial knowhow with respect to how events can be presented in order to augment and enhance the attractiveness of Nelson Mandela Bay. There is no substantial blueprint that is capable of informing from the perspective of event marketers, how best they can drive a successful event marketing imperative that the local and external consumers can appreciate. Additionally, Nelson Mandela Bay has over the recent years encountered a significant amount of losses stemming from the events realm of its tourist offering. The most recent and calamitous of its losses to date has been estimated at R200 million, which escaped the coffers of the local economy as a result of the internationally applauded IRB World Sevens event moving from the metropolis to Cape Town. This has caused disconcerted and agitated sentiments across business and tourism leadership locally. Since 2011, the IRB World Sevens Series cultivated over R1 Billion towards the local economy. Losses in terms of showcasing the city to a global audience on highly established and followed media platforms are also expected. In addition, given the lack of knowledge with respect to event marketing dynamics, the “Twelve Events in Twelve Months”, an initiative that will see different event themes being launched within the twelve calendar months of the year in Nelson Mandela Bay, runs a high risk of failing to take off upon its launch because local residents and potential tourists, both national and international will lack the knowledge sufficient to stimulate their acceptance and attraction to this concept. This study aims to investigate the concepts, notions and critical success factors that event marketers can apply in order to increase the success of the event marketing imperative in Nelson Mandela Bay. The success of event marketing is expected to increase the attractiveness of Nelson Mandela Bay and brand it as a viable destination to prospective stakeholders. To evaluate the conceptual framework that was suggested by this study based on the literature review, an empirical evaluation was performed amongst the residents of Nelson Mandela Bay through the application of a questionnaire that was electronically and physically distributed. This questionnaire received 3 659 responses and measured respondents’ access and usage of media facilities. It also measured the perceptions of the current state of events in Nelson Mandela Bay. Furthermore, the questionnaire evaluated the destination image of Nelson Mandela Bay. Moreover, hypotheses were tested to evaluate the assumptions that the manner in which events are packaged, placed, positioned and promoted will enhance the attractiveness of Nelson Mandela Bay as a destination. The findings of this study suggest that the strategic bundling, placing, promoting and positioning of events is critical towards advancing an event marketing imperative and sustaining it in the long term. Additionally, the study also indicates that the successful development of a comprehensive event marketing initiative will enhance the attractiveness of Nelson Mandela Bay as a destination. The study thus concludes that event marketers can apply the proposed event marketing framework as a blueprint for informing their strategic development of event concepts in order to enhance their potential for success. The successful establishment of event offerings will consequently amplify the destination attractiveness of Nelson Mandela Bay. This research’s deliverables are expected to positively influence and reinforce the productivity of the social interactions that encompass Nelson Mandela Bay. Essentially, a framework that credibly guides the event marketer’s thinking in developing event concepts for the city is expected to enhance the attractiveness, sustaining and success of events therein. The success of events is expected to widen business prospects within the city. Moreover, eminent events are also expected to position Nelson Mandela Bay as a formidable player, and an attractive destination to aspiring investors, decision makers and visitors. This is expected to widen the resource base of the local players within the city, and motivate for more collaboration amongst them in a quest of deriving mutual gain from the city’s progression. In view of these notions, this study can be grounded in the social capital theory.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2008.
Event Management is a new medium, which has generated much enthusiasm from the events industry, as well as from the South African tourism industry, and is globally accepted as a developmental and marketing strategy from which destinations can benefit (Tassiopoulos, 2005: xiv). Event tourism has demonstrated significant growth and continues to expand as South Africa closes on hosting the 2010 Soccer World Cup. Events are different from permanent tourism attractions as they attract people to a shortlived, organised activity where visitors may participate, watch, view, learn and enjoy (Tassiopoulos, 2005: xiv). Event organisers have a number of goals and objectives that they need to achieve within stressful environments. Events offer unique opportunities to spread the tourism season for a particular destination and to promote destinations or attractions. They can also be used to stimulate demand by attracting extra, new or repeat visitors, while events can also be intended to generate additional revenue for a destination (Light, 1996:183). In order to ensure that events are successful, and to generate income for destinations, event practitioners are constantly under extreme pressure to perform. A combination of knowledge and skills is required to empower event practitioners to contribute to the industry and the community, at large. Therefore, tertiary institutions, such as the Cape Peninsula University of Technology (CPUT), should encourage active learning, facilitation, research, practical experience and engagement with its surrounding communities. This thesis focuses on a theoretical analysis of the events environment, as well as key factors that make this industry unique and justified as a separate discipline. The industry is hugely diverse and there are challenges, but prospective and current event practitioners who have established qualifications from registered institutions, can contribute to sustainable development and employment creation in South Africa. Carlos (2005: xi) states that for those who seek an exciting career, where their organisation skills and attention to detail along, with their creativity can be fully utilised, this would be their kind of industry; this is an industry that attracts several of the country's most vibrant students. Events Management is an industry, which is justified as a separate industry in South Africa.

Sustainably managed music festivals have significant value and can provide a multitude of benefits to a healthy, sustainable and desirable society if their negative impacts are mitigated and positive impacts cultivated. To reach this great potential, sustainable event management of music festivals must become widely adopted and expanded as common practice. To drive this improvement of sustainable event management, there is a need to first understand the barriers and success factors event organizers face moving their music festivals toward sustainability. This study uses a research design of mixed quantitative-qualitative methods: a survey of thirty diverse music festival organizers across the United States and interviews with five selected survey participants. Research draws on pertinent literature from sustainability theory and practice, previous research on sustainable event management, existing strategies of sustainable events, and lessons from organizational change studies. Findings revealed seven key barriers and four success factors associated with sustainable event management of music festivals as well as three specific needs of event organizers to improve sustainable event management. With these findings, seven strategies are presented to help event organizers adopt and improve sustainable event management of music festivals. This study is significant because it fills an important gap in the academic literature on events and sustainability. Additionally, this study is immediately applicable to Untied States music festivals. The findings were drawn directly from the perspectives and experiences of event organizers, and the strategies are designed to be specifically applied to their sustainable event management work.

Thesis (MPhil)--University of Stellenbosch, 2007.
"This thesis uses a proposed rating system to measure the sustainability factor of event greening projects and in so doing remove the "green wash" syndrome associated with the concept"--T.p. Bibliography. Also available via the Internet.

Объектом исследования является анализ накопленного российскими event-агентствами опыта составления программ и сценариев специальных мероприятий и раскрытие стратегии и технологии их планирования. Методологической основой исследования выступают теории event-менеджмента. Они позволяют раскрыть его специфику относительно процесса формирования механизмов нематериального стимулирования персонала и поддержания имиджа компаний посредством организации различных event'ов и, в частности, совершенствования их сценарной составляющей.
The objectives of the study are to analyze the experience gained by Russian event agencies in compiling programs and scenarios for special events and to reveal strategies and technologies for their planning. The methodological basis of the study is the theory of event management. They allow revealing its specifics regarding the process of formation of mechanisms of non-material incentives for personnel and maintaining the image of companies by organizing various events and, in particular, improving their scenario component. The research methods include document analysis, observation included, methods of comparison, analysis and synthesis.

The electric utilities seek alternatives to permanently improve the contents of continuity of electricity, employing efforts for increasingly sophisticated alternatives and applying new methodologies in this area. The need for improved delivery systems reflects an increase in the reliability of these systems, allowing greater comfort for the consumers and also enabling the expansion of commercial and industrial activity since interruptions compromise their production. In this sense the electric utilities have sought to invest increasingly in electrical studies planning of the operation, seeking to meet a seasonally market clients that need for a certain period, a high quality score and reliability of the utility systems. At this market demand call special events, ie, are situations that require the full attention of the concessionaire, because in the event of interruption of electricity supply may reflect in huge losses to customers and the company's image. However, this study aims to identify which events will be treated as special and estimate levels of priority, thus enabling through treatment and classification methodology, plan the operation during these events, adopting operational actions that can come from meeting the expectations of customers ensuring the quality and reliability of electricity supply.
As concessionárias de energia elétrica buscam permanentemente alternativas para melhorar os índices de continuidade de energia elétrica, empregando esforços em alternativas cada vez mais sofisticadas e aplicando novas metodologias nesta área. A necessidade de melhoria dos sistemas de distribuição reflete um aumento da confiabilidade destes sistemas, permitindo um maior conforto para os consumidores e também possibilitando a expansão das atividades comerciais e industriais, uma vez que as interrupções comprometem sua produção. Nesse sentido, as concessionárias de energia elétrica têm buscado investir cada vez mais nos estudos elétricos de planejamento da operação, buscando atender um mercado sazonal de clientes que necessitam por um determinado período, um elevado índice de qualidade e confiabilidade dos sistemas da concessionária. A esta demanda de mercado chamamos de eventos especiais, ou seja, são situações que necessitam da máxima atenção da concessionária, pois na ocorrência da interrupção do fornecimento de energia elétrica, pode refletir em prejuízos enormes a seus clientes e na imagem da empresa. Contudo este trabalho tem por objetivo identificar quais os eventos serão tratados como especiais e estimar níveis de prioridades, possibilitando-se assim, através da metodologia de tratamento e classificação, planejar a operação durante estes eventos, adotando ações operativas que possam vir de encontro as expectativa dos clientes, garantindo a qualidade e a confiabilidade do fornecimento de energia elétrica.

Tourism and its related products have received increasing attention within many communities as a viable addition or replacement to some traditional industries which might have downsized, or ceased to exist. Much of the acceptance is based on the professed ability to produce economic, social and image related benefits for a community/region. Within the tourism industry, special events have emerged as a distinct product, gaining recognition and funding from a variety of stakeholders. The current problem for strategic planners and organisers involves the lack of a comprehensive supply side database. Such a database would enable stakeholders to evaluate the industry at a macro scale, but simultaneously allow region specific information to be analysed. This thesis seeks to redress the current lack of baseline information available.

碩士
國立交通大學
運輸科技與管理學系
99
Special events could boost city economy and enrich resident’s life, but how to resolve the extra traffic caused by the event is a stern test to transportation system. Traffic planning is one of the key points in the events planning process. Some studies had mentioned that a success event must obtain the support of local residents, but less of researches had analysis residents’ perceptions in traffic impact. Therefore, this study aimed to investigate the impact of resident’s perceptions and assessed the performance of traffic planning during “Macau Grand Prix 2009”. Macau Grand Prix is a motorsport which will take place in city road, and the road will be restricted to use during competition. This research designed the questionnaire based on the management framework of traffic planning under special events. There are three dimensions as traffic control and management, travel demand management and travel information which mentioned by Carson and Blysma(2003). The types of traveler were classified according to the mode and route was chosen in there commuting trips. The survey was conducted in two steps in order to investigate the pre- and post-events perceptions of local residents in Macau Peninsula, and 417 and 476 valid samples had been collected respectively. The result indicated that the overall perceptions of post-events was improved, implies the traffic planning is this year performed better. But there are still have some problem such as the travelers of in/out traffic and through traffic had felt the impact seriously. Macau Grand Prix is an annual event. The perceptions of post-events in this year will be the new reference-point in next year. Finally, the improved perceptions will increase the support of residents in further.

M. Comm.
The primary purpose of this study was to consider the components of each pillar of competitive advantage, how leadership influences each pillar and to determine whether this in turn influences customer satisfaction and/or sustainable competitive advantage leading to the survival of the organisation. The literature review was used to accomplish the secondary objectives of discussing strategy, strategic leadership, sustainable competitive advantage and its pillars. The literature review was also used to model the interconnected relationships present in the industry. An overview of the event management industry was provided by means of the research that was conducted.

碩士
國立高雄應用科技大學
觀光與餐旅管理研究所
106
Former Guantian Township of Tainan County has been holding "Guantian Water Chestnut Festival" since 1997, and it is intended to bring cultural connotation to the industry, drive the tourism boom, bring business opportunities, and promote the overall economic prosperity of the region. In the adjustment of administrative divisions on December 25, 2010, Tainan County and Tainan City were reorganized into Tainan City. After the restructuring of the district public office to hold a tourism festival, there are fewer studies on the issues facing. This study is based on the Guantian Water Chestnut Festival which has been held for more than 20 years. To study the course of participation in the Guantian District Office of Tainan City in the past two years, understand the role of the local government's public sector in the public-private partnerships for festivals, and local governance issues that promote festivals. An analysis of the literature regarding the Guantian Water Chestnut Festival, and a semi-structured in-depth interview with the director of Guantian District Office was conducted to understand the history of the Festival and promotion experience. The results of the study showed that the number of personnel and funds of the reformed district public office itself decreased. Although the municipal government has more administrative resources in the public sector, there is a continued need for the horizontal coordination function and is limited by the municipal government's decision-making framework. When the district office undertakes the implementation of the public tourism policy, it needs to cooperate with the nongovernmental organizations and apply for funds from the municipal government. In addition, their own financial resources cannot be used autonomously. The District Office can extend the experience of cooperation with relevant faculties and students of universities and colleges, establish a partnership platform mechanism, and assist in event planning and innovation. And strengthen the official Guantian Water Chestnut season series activities, or the promotion capabilities of Guantian District Office and the effectiveness of tourism experience design.

Submitted in fulfillment of the requirements of Master of Management Sciences: Public Management, Durban University of Technology, Durban, South Africa, 2017.
The costs of bidding to host mega sporting events such as the Olympics and FIFA World cups are huge. The demand for massive infrastructure to deliver such games is high irrespective of slow economic growth and constrained fiscal budgets. Very few governments are able to properly assess the actual economic value of the investments in infrastructure. The existing infrastructure appraisal and prioritisation methodologies usually take a very narrow view of value. There is scholarly evidence that there is little effort directed towards studies that investigate intangible benefits associated with infrastructural investment in stadia. Much research effort has been invested in the development of methods and models to measure the economic impacts of mega events. While the focus has been, on balance, on financial benefits of hosting mega events, the independent empirical research has found no evidence of economic benefits associated with mega sport events. This study then determined, first the conceptual definition, and the nature of novelty value derived from infrastructural investment. Secondly, an index was constructed to assess the novelty value of infrastructural investment on stadia. The index creation process commenced with the identification of items that define the concept from literature. This was followed by interviews of key informants who are experts and insightful on world cup stadia infrastructural investment. The themes from literature as well as insights from key informants shaped the survey instrument for the second phase of the study. A sample (n =399) was drawn from the study population which is made up of patrons of Moses Mabhida stadium. Factor analysis, a multivariate analytical tool was used to develop a reliable novelty value index (V-ndex). The constructed index has three valid and reliable constructs; spectator experience, novelty continuance and modernity. These three construct define the nonfinancial value, which this study describes as novelty value derived from infrastructural investment. It is therefore recommended that when policy makers seek to assess the value of infrastructural investment on sporting facilities, they incorporate non financial value to the financial value added by investment.
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