Relevant bibliographies by topics / Sponsorship

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sponsorship'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 May 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Sponsorship.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Sponsorship"

1

Vance, Lenny, Maria M. Raciti, and Meredith Lawley. "Beyond brand exposure: measuring the sponsorship halo effect." Measuring Business Excellence 20, no. 3 (August 15, 2016): 1–14. http://dx.doi.org/10.1108/mbe-07-2015-0037.

Full text
Abstract:
Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities. Yet a lack of practical methodologies for the measurement and comparison of sponsorship performance within a portfolio context remains a challenge. Sponsors often rely solely on proxy measures for brand exposure drawn from advertising. These do not capture the higher-level outcomes of sponsorship awareness and goodwill transfer, often attributed to sponsorship as a ‘halo effect’. This paper aims to present a matrix tool that combines consumer awareness of and goodwill for a sponsorship so the halo effects of sponsorships within a portfolio can be quantified and compared. Design/methodology/approach This archival analysis study is based on six years of brand tracking data (comprising some 15,500 consumer surveys) supplied by a large Australian company. A sponsorship portfolio matrix is developed to measure the halo effect. Findings This study demonstrates that a sponsorship’s halo effect can be measured and comparisons can be drawn across sponsorship types within a portfolio. The study shows that despite the significantly higher levels of brand awareness achieved by commercially oriented professional sports sponsorship types, community relations oriented sponsorship types achieve a greater halo effect because of their more positive impact on the sponsor’s brand attributes. Originality/value The matrix provides a valuable tool by which sponsorships can be compared, evaluated and managed to meet the longer-term brand and marketing objectives of a company.
APA, Harvard, Vancouver, ISO, and other styles
2

Radicchi, Elena. "Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases." Physical Culture and Sport. Studies and Research 61, no. 1 (June 1, 2014): 51–64. http://dx.doi.org/10.2478/pcssr-2014-0005.

Full text
Abstract:
Abstract Sport sponsorship has developed into a major global industry. Even though it is still a significant communication tool for companies, in recent years, sponsorship is no more just a matter of exposing a logo on a jersey or purchasing an in-stadium sign. Rather sponsors and sport entities should engage in an activity that enables them to exchange value. Sponsorships are moving toward complex patterns of interactions in which each “player” is engaged in a meaningful activity that can deliver mutual benefits. The aim of the paper is to analyze the sport sponsorship’s evolution in the latest economic recession. To understand the patterns of relations among different actors involved within a sport sponsorship arrangement, we take as “interpretive lenses” the strategic partnerships’ theoretical framework and make an application to a wide range of empirical sponsorship cases. Our main focus are national and international sponsorships related to professional teams and major sports events in which we are able to underline roles and strategic behaviors of sponsors and sport entities. The empirical analysis has been supported by a qualitative methodology. Data and information has been gathered using online secondary sources. Moreover, interviews with key executives and professionals involved within several sport sponsorships deals have been carried out. Findings suggest that sport sponsorships are assuming the role of a huge variety of agreements-exchange transactions, collaborations, strategic alliances, cooperation, consortia, etc.-that involve multiple complementary assets (technology, distribution channels, financial resources, etc.) and functions (R & D, marketing, organization, etc.). Furthermore, by implementing sports partnerships corporate and/or institutional actors are able to emerge among various stakeholders and to gain a global exposure.
APA, Harvard, Vancouver, ISO, and other styles
3

Edeling, Alexander, Stefan Hattula, and Torsten Bornemann. "Over, out, but present: recalling former sponsorships." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1286–307. http://dx.doi.org/10.1108/ejm-05-2015-0263.

Full text
Abstract:
Purpose This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship. Design/methodology/approach Primary (n = 1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel logistic regression is used for data analysis. Findings The results show that retroactive interferences in the form of replacement sponsors for the same object reduce the recall of a former sponsorship, while the mere passage of time does not have a significant main effect. To counteract such forgetting, the empirical analysis shows that sponsor managers can influence recall of a former sponsorship positively after sponsorship termination by switching to a lower-level sponsorship for the same object or by engaging in subsequent sponsorships with other congruent objects in the same context. Research limitations/implications The focus on one type of sponsorship (sport sponsorship) in one country (Germany) is the main limitation of this research. Practical implications The findings of this paper should encourage managers to consider the long-term consequences of sponsorship engagements beyond the duration of the sponsorship contract. Managers can influence the recall of a sponsorship not only prior to and during an engagement, but also after the loss of sponsorship rights. Originality/value Previous research on former sponsorships has mainly focused on the phenomenon of former sponsor recall per se, without considering the determinants of the construct. This paper contributes to sponsorship literature by showing that the number of replacement sponsorships, a construct unique to the former sponsorship context, dominates the time since sponsorship ending as the main driver of forgetting. Moreover, it provides managers with new post-sponsorship strategies that help maintaining the recall of a former sponsorship at a high level.
APA, Harvard, Vancouver, ISO, and other styles
4

Cobbs, Joe, B. David Tyler, Jonathan A. Jensen, and Kwong Chan. "Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis." Journal of Sport Management 31, no. 1 (January 2017): 96–110. http://dx.doi.org/10.1123/jsm.2016-0115.

Full text
Abstract:
Accessing and exploiting organizational resources are essential capabilities for competitive sport organizations, particularly those engaged in motorsports, where teams lacking resources frequently dissolve. Corporate sponsorship represents a common method for resource acquisition, yet not all sponsorships equally benefit the sponsored organization. Sponsorship utility can be dependent on institutional dynamics such as league governance that produces competitive disparities. Through this study we extend the resource-based view to assert that sponsorships vary in their propensity to contribute to team survival, warranting prioritization in sponsorship strategy based on access to different sponsor resources. To empirically investigate the influence of a variety of sponsorships, survival analysis modeling was used to examine 40 years of corporate sponsorship of Formula One racing teams. One finding from the longitudinal analysis was that sponsorships offering financial or performance-based resources enhance team survival to a greater degree than operational sponsorships. However, such prioritization is subject to team experience, changes in institutional monetary allocation, and diminishing returns.
APA, Harvard, Vancouver, ISO, and other styles
5

Donlan, Leah. "An empirical assessment of factors affecting the brand-building effectiveness of sponsorship." Sport, Business and Management: An International Journal 4, no. 1 (March 4, 2014): 6–25. http://dx.doi.org/10.1108/sbm-09-2011-0075.

Full text
Abstract:
Purpose – The purpose of this study is to assess, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach – The study adopts a quantitative survey methodology, employing self-administered questionnaires at two UK sporting events (athletics and cricket). To isolate the impact of sponsorship, questionnaires were also distributed to comparison sample groups not exposed to the sponsorship activities. The elements of consumer-based brand equity are operationalized in line with Aaker's (1996) brand equity measurement tool. Findings – Sponsorship can be an appropriate vehicle through which to build consumer-based brand equity; however brand-building success is not guaranteed and is subject to a range of factors impacting upon particular sponsorships, including strength of the sponsor-event link, leverage activities and clutter. The most successful sponsorship displayed marked contributions to building brand associations, perceived quality and brand loyalty. However, the presence of sponsorship clutter in particular was found to impact negatively upon the perception of quality transferred to a brand through sponsorship. Research limitations/implications – The use of live event settings limits the ability to tightly control all variables; therefore replication of this study using experimental methodologies is recommended. Nonetheless, findings indicate managers should consider the above mentioned contextual factors when selecting sponsorships in order to maximize sponsorship success. Originality/value – This study explores the contribution of sports sponsorship to consumer-based brand equity in live sponsorship settings, addressing concerns over the generalizability of previous experimental studies. Equally, this study compares the brand equity-building effectiveness of sponsorship for two sponsors, which differ on a range of contextual factors that impact upon sponsorship success.
APA, Harvard, Vancouver, ISO, and other styles
6

J. Donovan, Robert, Geoffrey Jalleh, Johanna Clarkson, and Billie Giles-Corti. "Evidence for the effectiveness of sponsorship as a health promotion tool." Australian Journal of Primary Health 5, no. 4 (1999): 81. http://dx.doi.org/10.1071/py99054.

Full text
Abstract:
Health sponsorships are undertaken to achieve both structural and individual objectives. Structural objectives refer to the sponsored organisation being required to undertake activities such as the imposition of smoke free areas, or the provision of low alcohol beverages and healthy food choices at the sponsored event. Individual objectives refer to creating or reinforcing people's awareness of a health issue or message, and their beliefs, attitudes and behaviours with respect to the issue or message. This paper focuses on sponsorship's capacity to achieve individual level objectives, describing several studies undertaken by the Health Promotion Evaluation Unit (HPEU) at the University of Western Australia to evaluate the health promotion sponsorship activities of Healthway, the Western Australian Health Promotion Foundation. Given the results of evaluations of Healthway's (and other organisations') sponsorship activities, using a variety of methodologies and across a broad range of events and health issues, it is concluded that health sponsorships can be effective at increasing people's salience of a health issue, and can result in attitudinal and behavioural change.
APA, Harvard, Vancouver, ISO, and other styles
7

Jalleh, Geoffrey, Robert J. Donovan, Billie Giles-Corti, and C. D'Arcy J. Holman. "Sponsorship: Impact on Brand Awareness and Brand Attitudes." Social Marketing Quarterly 8, no. 1 (March 2002): 35–45. http://dx.doi.org/10.1080/15245000212545.

Full text
Abstract:
Sponsorship is a rapidly growing tool in both commercial and social marketing areas, in Australia and overseas. Australian health promotion foundations distribute substantial funds to arts, sports, and racing organizations for the opportunity to have these organizations' events sponsored by health promoting organizations. However, in spite of substantial commercial and health expenditures, there has been little published systematic evaluation of sponsorship. Recent years have seen far more attention to this area. This article presents the results of a study designed to evaluate sponsorship effectiveness in terms of its two main communication objectives: brand awareness and brand attitude. Two health and four commercial sponsorships were evaluated at two major sporting events. Overall, the data suggest that sponsorship can influence both brand awareness and brand attitude, and that the health sponsorships had more impact than the commercial sponsors studied. These and other data confirm the potential usefulness for greater use of sponsorship in social marketing campaigns.
APA, Harvard, Vancouver, ISO, and other styles
8

Kelly, Sarah Jane, Michael Ireland, Frank Alpert, and John Mangan. "The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople." Journal of Sport Management 28, no. 4 (July 2014): 418–32. http://dx.doi.org/10.1123/jsm.2013-0078.

Full text
Abstract:
An online survey was conducted to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople (i.e., university students representing their university in competitive sports;N= 501; 51% female). A third (33%) of participants reported receipt of alcohol industry sponsorship. Multiple regression analysis revealed an association between disordered consumption (i.e., alcohol abuse) and sportspeople’s receiving direct-to-user sponsorship in the form of product samples, volume club rebates, vouchers, or prizes. Positive attitudes toward alcohol sponsorship in sport correlated with dangerously excessive (i.e., acute) drinking. The evidence suggests that policy makers, sporting organizations, and universities should target specific sponsorships and consumption outcomes rather than considering an overall ban on alcohol industry sponsorship in sport. Results suggest that student-targeted policy and governance alternatives directed at team culture, attitudes toward alcohol, and more subtle forms of sponsorships (i.e., discounted product and vouchers) may be appropriate.
APA, Harvard, Vancouver, ISO, and other styles
9

Bouchet, Adrien, Thomas W. Doellman, Mike Troilo, and Brian R. Walkup. "Pre-Empting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?" Journal of Sport Management 31, no. 3 (May 2017): 275–87. http://dx.doi.org/10.1123/jsm.2016-0151.

Full text
Abstract:
Gaining exclusive sponsorship rights to international football club apparel has become increasingly competitive, resulting in larger deal values. The first objective of this study was to analyze the effect of kit sponsorship announcements on the underlying value of sponsoring firms. Utilizing event study analysis, we found that firms announcing kit sponsorships experience negative abnormal returns. This finding may not be surprising given the fierce competition for obtaining valuable, scarce marketing space and the well-known winner’s curse. The second objective was to shed further light on the value of kit sponsorship deals by conducting a novel test in which we analyzed a subset of sample observations where the kit sponsorship changed to a new sponsor. We found that firms may be willing to overpay for sponsorships to pre-empt their direct competitors from obtaining valuable, scarce marketing space. Firms losing a pre-existing sponsorship to a direct competitor experience large negative abnormal returns.
APA, Harvard, Vancouver, ISO, and other styles
10

Kruger, Thomas S., Michael Goldman, and Mike Ward. "The impact of new, renewal and termination sponsorship announcements on share price returns." International Journal of Sports Marketing and Sponsorship 15, no. 4 (April 1, 2014): 10–25. http://dx.doi.org/10.1108/ijsms-15-04-2014-b003.

Full text
Abstract:
What impact do sports sponsorship announcements have on the share price returns of sponsoring firms? This research examines the impact of new, renewal and termination sponsorship announcements on returns, employing event study methodology to analyse 118 announcements made by 19 firms over more than 11 years. The mixed findings across all three announcement types indicate the lack of consideration given to sponsorship investment by investors. The findings suggest that, although firms may position their sponsorships so that they contribute towards a competitive advantage, announcements of sports sponsorships are not always taken into account by the market.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Sponsorship"

1

Jansson, Wiktor, Ilja Johansson, and Ali Mehrnoosh. "Sponsorship - Attitudinal Effects of Sponsorship." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13462.

Full text
Abstract:
Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. Previous studies within the subject of sponsorship show that generally sponsorship is a good affair for companies that engage in it. When it comes to sports sponsorship, hockey is the most developed sport in Sweden. Sports sponsorship is also an area where negative effects could occur due to sponsoring and the fact that many people are very passionate when it comes to sports and their favorite teams. Considering the massive amounts that companies invest in sponsoring it is of great interest to further investigate the effects of such activities. There is quite little research conducted within sports sponsoring in Sweden and therefore it is of interest both from businesses as well as the academic world to investigate the effects of sponsorship in a Swedish context. The main focus of this study is to investigate possible positive and negative attitudes towards sponsoring companies that sponsor different teams as well as effects on brand recall based on fan commitment. Method: In order to answer the purpose of this thesis a deductive approach was applied by collecting quantitative data from an experiment, control group and a follow-up study. Theories and previous research in the subject area was used in order to establish hypothesis that later has been tested.  The data retrieved through the research was processed and analyzed using SPSS. Conclusion: The results show that attitudes towards the sponsor are positive when associated with the supported team and negative when associated with the rival team. Fans viewer frequency did not have a significant impact on positive attitudes towards the supported team while fan commitment had a strong impact on negative attitudes towards the sponsor of the rival team. Brand recall was higher with highly committed fans and is correlated with fan commitment. It is concluded that negative attitudes are easily invoked by fan commitment while it is not as easy to build positive attitude with repeated viewings.
APA, Harvard, Vancouver, ISO, and other styles
2

Svensson, Samuel, Mattias Meakin, and Emil Wennerlund. "Strategic Sponsorship : Managers attitudes towards Sport Sponsorship." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27646.

Full text
Abstract:
Sponsorship investments have increased during the last decades and the largest part of sponsorship is in sports sponsorship. Nowadays sports sponsorship is a large business where organizations can make great investments. Due to the fact that it now is a large business it is of great importance to understand this phenomenon in order to learn how to achieve success with it.  There are some issues a company may consider before making the decision on sponsoring a sports team. Firstly, it could be a costly activity which can lead to a financial disadvantage if the sponsorship does not succeed, since it can involve high expense. Secondly, it could also be a time consuming activity which involves the risk of having the people within the company working in vain if failing to achieve success with the sponsorship. The literature describes many attributes that are important for managers working with sponsorships to apply in order to be successful. The purpose of this paper was to examine the relationship between managers’ attitudes towards sports sponsorship and their fulfillment of sponsorship attributes. To be able to answer the purpose three research questions were constructed that concerned the purpose of the study. To obtain the empirical data a case study was carried out with semi-structured interviews. The ones being interviewed were all managers working with sponsorship in their organization. With the help of their experience and answers to the questions an analysis was carried out.   The finding was that managers that worked with more of the important attributes presented in the literature were more positive towards sports sponsorship than the organization that did not work with as many.
APA, Harvard, Vancouver, ISO, and other styles
3

Yazge, Anthony George. "Sponsorship in the sacraments a study of baptismal sponsorship /." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Law, Claudine. "Sponsorship concepts and practice : a view into Australian sponsorship management /." Title page, contents and introduction only, 1996. http://web4.library.adelaide.edu.au/theses/09C/09cl415.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Kylander, Emma, and Moa Edenhammar. "Sponsring : En studie om sponsorskap inom ridsport." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10430.

Full text
Abstract:
Inom de flesta idrottsföreningar kommer ofta en stor del av intäkterna från sponsring och det är lika viktigt vid en större tävling eller evenemang som det kan vara avgörande för mindre klubbars överlevnad. Under de senaste trettio åren har sponsring utvecklats från en småskalig verksamhet i ett begränsat antal industriländer till en större global industri. Syftet med denna studie är att erhålla en djupare förståelse för sponsorskap inom ridsporten. Fokus kommer vara på de sponsrande företagens motiv såsom effekter, exponering och mål. För att kunna bidra med kunskap om sponsring inom en sport som utmärks av stort hobbyinslag, d.v.s. stora tävlingar men ofta med icke-professionella deltagare. Det är en kvalitativ studie som bygger på ett flertal semi-strukturerade intervjuer. Datainsamlingen består av intervjuer genomförda med sponsoransvariga på olika företag samt med rättighetsinnehavare på olika eventbolag som sysslar främst med ridsports evenemang. Att kunna mäta ett sponsorskap har konstaterats relativt sällsynt många gånger. Det kan vara extremt kostsamt och tidskrävande. Ofta prioriteras det inte att lägga extra ekonomiska resurser på externa tjänster och därav utvärderar man inte. Under studien har detta tagits upp endast hos ett intervjuobjekt. Där läggs hellre resurser och tid på att arbeta fram goda relationer och samarbeten. Däremot kan mätningen av ett sponsorskap vara väl värt pengarna och tiden om man vill se utfallet av sin investering och dessutom för att kunna analysera och förändra tills nästa satsning. Det krävs definitivt mer medvetenhet kring vikten av mätning.
It is not unusual that a large part of the incomes in a sports club comes from sponsor fees. It is equally important at a major competition or event and for smaller clubs it can be crucial for its survival. Over the past thirty years, sponsorships have evolved from small-scale operations in a limited number of countries to a major global industry. The purpose of this study is to obtain a deeper knowledge about how sponsorship in equestrian sport. The focus will be on the sponsoring companies motives such as effects, exposure and goals. To be able to contribute knowledge about sponsorship in a sport characterized by large hobby element, that is, big competitions but often non - professional attendance. It is a qualitative study based on a number of semi-structured interviews. Data collection consists of interviews conducted with the sponsorship managers in different companies and with rights holders in various events company engaged primarily in the equestrian events. Being able to measure a the effects and outcome of a sponsorship has been found relatively rare many times. It can be expensive and very time consuming. Often the priority is not to put additional financial resources on external services and therefore the evaluation will not be a priority. There is added more resources and time to develop good relations and cooperation. However, the measurement of a sponsorship can be well worth the money and time if you want to see the outcome of their investment and moreover to analyze and change until the next time a sponsorship comes up. It definitely requires more awareness of the importance of measurement.
APA, Harvard, Vancouver, ISO, and other styles
6

Celczynska, Dorota. "Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392.

Full text
Abstract:
Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build brand awareness, image, customers’ and employees’ loyalty, and generate higher revenues. However, previous research has shown that the potential of sports sponsorship is still not sufficiently used in Poland. Companies in this country lack knowledge and awareness about the sponsorship of sporting events.The purpose of this study is to analyze differences and similarities between companies' sponsorship processes that sponsor local, national, and international sporting events in Poland. It includes exploring sponsorship promotional activities, objectives, selection criteria, as well as decision-making procedures followed by businesses in the sponsorship exchange process.A qualitative comparative study consisting of 19 interviews with representatives sponsoring sporting events in Poland was used.The results revealed that sponsorship processes vary depending on the level of the sponsored sports event. As the level increases from local to national or international, companies adopt more profit-oriented goals and decisions. Whereas companies sponsoring local sporting events often based their choices on emotions and sympathy to sports disciplines or event organizers. Furthermore, the results also suggested that there is a significant difference between the decision-making procedures of companies involved in sponsoring different levels of sporting events. As the event level rises, it becomes more complex, considered, and longer.In summary, the study shows that companies in Poland recognize event sponsorship as an efficient way to create brand and product image. Although the study also discovers that the role of event sponsorship as a communication tool to achieve commercial goals is not seen by some corporations as a key aspect of strategy.
APA, Harvard, Vancouver, ISO, and other styles
7

Rodgers, Shelly. "Predicting sponsorship effects in E-newspapers using the sponsorship knowledge inventory /." free to MU campus, to others for purchase, 2000. http://wwwlib.umi.com/cr/mo/fullcit?p9988697.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Johansson, Niklas, and Niklas Hansson. "The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28591.

Full text
Abstract:
Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. This will be done in order to make a contribution to the research field of sponsorship in the context of sports teams. Research Problem: How does the sponsorship process form and how do sponsors/ sponseeswork with their sponsorship relationships? Method: The main methodological choice has been the abductive research method, where theories have been added and removed from the framework, in order to analyse data properly. A qualitative approach has been chosen and empirical data from eight organisations form two cases with three sponsors and one sponsee has been gathered. Primary data were collected from personal interviews and complemented with secondary data from websites and other material provided by the respondents. Theoretical Framework: The theoretical framework consists of classic sponsorship theories,in order to form a solid theoretical base for the concept of sponsorship. These classics are presented together with more modern theories regarding sponsorship in connection to certain aspects of the process and relationships and thus making the theoretical framework current and up to date. Conclusion: The process has been seen to take one out of two options, whereas a structured sponsorship process is one option and the other option is a rather unstructured sponsorship process. Sponsors and sponsees reported that they work increasingly with their networks and thus suggested that the network approach connected to sponsorship will grow more important in the upcoming years. Generally, it appears as if the main focus within sponsorship, in terms of fit, is how it works internally or within the agreement between sponsor and sponsee. Whether it signals something good or bad to the audience is therefore of no real interest or matter.
APA, Harvard, Vancouver, ISO, and other styles
9

Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

Full text
Abstract:
Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of supporters that actually engage with and eventually purchase from the sponsoring companies. Furthermore, the engagement approach that companies choose besides classical offline sponsorship is limited to occasional news updates or - at the most - highlights of matches. Therefore, the distance between sponsors and supporters is perceived as very wide by the latter. Digital communication channels and especially social media generally poses a good way to engage with supporters, but many companies fail to implement a strategic approach to social media communication.This study is aimed at analysing sports sponsorship in the light of digitalisation and wants to contribute to the scarce literature in the field. Sponsorship is a generally widely investigated and researched topic, and so is digital marketing. In current literature, these topics rarely appear closely linked to each other. Although many companies recognise the importance of digital communication tools for their sponsorship agreements, many fail to integrate it properly. Also, sports clubs often neglect the strategic implementation of digital communication. To fill this research gap, the study at hand wants to answer the following research question.“How is sports sponsorship effectiveness enhanced by the use of digital communication channels and by restructuring the relationships among all three stakeholders within the respective agreement?”An exploratory mixed methods study, which includes 115 questionnaire respondents as well as six expert interviews, was conducted to address this research question as well as the novelty of the research topic. The research was undertaken with a focus on Swedish football and ice hockey teams in professional divisions as well as their sponsors. The study yielded several results which contribute to the literature and show relevance for practice. Firstly, the study showed that all the stakeholders lack the knowledge of the aspiration of each other as well as structured communication strategies in digital channels. Secondly, the communication between clubs and sponsors is insufficient, and wishes, ideas and assumptions concerning a sponsorship agreement remain hidden to the other parties. Thirdly, the clubs, as well as the sponsors, fail to integrate the supporters' wishes and needs into the sponsorship approach, which impedes the effectiveness and the success of this agreement. Fourthly, clubs and sponsors fail to implement precise indicators for the success of a sponsorship deal.
APA, Harvard, Vancouver, ISO, and other styles
10

Hong, Sungjai. "Determining Effectiveness of NBA Jersey Sponsorship." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Sponsorship"

1

Centre, Sports Council Information. Sponsorship. London: Sports Council, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Scotland, Historic. Sponsorship. Edinburgh: Historic Scotland, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

2000, Projection, ed. Sponsorship. London: Projection 2000, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

1936, Gilmore Janine R., ed. Sponsorship. Nashville, Tenn: Upper Room Books, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Centre, Sports Council Information. Sponsorship. London: Sports Council, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Group, Mintel International, ed. Sponsorship. London: Mintel International Group, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Group, Mintel International, ed. Sponsorship. London: Mintel, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Group, Mintel International, ed. Sponsorship. London: Mintel International Group, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Centre, Sports Council Information. Sponsorship. London: Sports Council, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Canada. Citizenship and Immigration Canada., ed. Sponsorship. [Ottawa]: Citizenship and Immigration Canada, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Sponsorship"

1

Becker-Olsen, Karen, and Sean Potucek. "Sponsorship." In Encyclopedia of Corporate Social Responsibility, 2280–86. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_100.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Wragg, David. "Sponsorship." In Strategic Public Relations, 160–74. London: Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1007/978-1-349-13481-6_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Russell, Patrick, and James Piers Taylor. "Sponsorship." In Shadows of Progress: Documentary Film in Post-War Britain, 60–107. London: British Film Institute, 2010. http://dx.doi.org/10.1007/978-1-349-92441-7_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Watson, Brad, and Matthew Clarke. "Introduction to Key Issues in Child Sponsorship." In Child Sponsorship, 1–17. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Sell, Anthony, and Felicity Wever. "Baptist World Aid: Transition to a Child Centred Community Development Approach." In Child Sponsorship, 214–35. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Watson, Brad, and Anthony Ware. "Through the Eyes of the Sponsored." In Child Sponsorship, 236–59. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

King, David. "World Vision, Organizational Identity and the Evolution of Child Sponsorship." In Child Sponsorship, 260–79. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Rabbitts, Frances. "Give and Take? Child Sponsors and the Ethics of Giving." In Child Sponsorship, 280–96. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Tallon, Rachel, and Brad Watson. "Child Sponsorship as Development Education in the Northern Classroom." In Child Sponsorship, 297–316. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Clarke, Matthew, and Brad Watson. "Child Sponsorship: A Path to its Future." In Child Sponsorship, 317–36. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137309600_15.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Sponsorship"

1

"Sponsorship." In 2015 IEEE 2nd International Future Energy Electronics Conference (IFEEC). IEEE, 2015. http://dx.doi.org/10.1109/ifeec.2015.7361378.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

"Sponsorship." In 2010 10th International Symposium on Communications and Information Technologies (ISCIT). IEEE, 2010. http://dx.doi.org/10.1109/iscit.2010.5665191.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

"Sponsorship." In Applications (ISSSTA). IEEE, 2010. http://dx.doi.org/10.1109/isssta.2010.5651611.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

"Sponsorship." In Its Applications (Isita2010). IEEE, 2010. http://dx.doi.org/10.1109/isita.2010.5650058.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

"Sponsorship." In 2018 18th European Conference on Radiation and Its Effects on Components and Systems (RADECS). IEEE, 2018. http://dx.doi.org/10.1109/radecs45761.2018.9328727.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

"Sponsorship." In 2017 Joint 17th World Congress of International Fuzzy Systems Association and 9th International Conference on Soft Computing and Intelligent Systems (IFSA-SCIS). IEEE, 2017. http://dx.doi.org/10.1109/ifsa-scis.2017.8023374.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

"Sponsorship." In 2010 International Workshop on Junction Technology (IWJT). IEEE, 2010. http://dx.doi.org/10.1109/iwjt.2010.5474894.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

"Sponsorship." In 2014 14th International Workshop on Junction Technology (IWJT). IEEE, 2014. http://dx.doi.org/10.1109/iwjt.2014.6842016.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

"Sponsorship." In 2016 16th International Workshop on Junction Technology (IWJT). IEEE, 2016. http://dx.doi.org/10.1109/iwjt.2016.7486659.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

"Sponsorship." In 2018 18th International Workshop on Junction Technology (IWJT). IEEE, 2018. http://dx.doi.org/10.1109/iwjt.2018.8330274.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Sponsorship"

1

DEPARTMENT OF THE ARMY WASHINGTON DC. Personnel-General: The Total Army Sponsorship Program. Fort Belvoir, VA: Defense Technical Information Center, April 2002. http://dx.doi.org/10.21236/ada402427.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Iyer, Ananth V., Olga Senicheva, Steven R. Dunlop, Dutt J. Thakkar, Andrew Colbert, and Hannah Pratt. Synthesis Study: Facilities (Enterprise Development, Sponsorship/Privatization). Purdue University, 2020. http://dx.doi.org/10.5703/1288284317109.

Full text
Abstract:
The Indiana Department of Transportation maintains 17 rest area locations with 28 separate rest area facilities located on interstates for driver safety and convenience. Although the rest areas provide many benefits to the traveling public, the rest areas do not earn direct profits. Moreover, the Indiana Department of Transportation is increasingly challenged by inadequate funding from taxes generated on the interstates. Constrained by Title 23, that prohibits the commercialization and the privatization of the rest areas, the state of Indiana has a high interest in sustainable sources of revenue at the rest areas that would be able to promote the states and facilities tourism and commerce. The benefits that can be recognized by taking up this project are (i) higher revenues for the INDOT (ii) cost savings wherever possible (iii) environmental benefits (iv) better services and safety measures for overnight travelers (v) partnerships with local businesses.
APA, Harvard, Vancouver, ISO, and other styles
3

Kiefner, Vieth, and Roytman. L51749 Continued Validation of RSTRENG. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), December 1996. http://dx.doi.org/10.55274/r0010118.

Full text
Abstract:
The original criterion for assessing the remaining strength of corroded pipe was an outgrowth of extensive work on the effects of longitudinal cracks in pressurized pipes. This work was carried out in the 1960s under sponsorship of PRCI, and it led to the development of the NG-18 surface flaw equation. Subsequently, an effort was begun under the sponsorship of Texas Eastern Transmission Corporation which continued under PRCI sponsorship which involved adapting the surface flaw equation to predicting the remaining strength of corroded pipe. The result of this work was the ASME B31G methodology for evaluating corrosion-caused metal loss in pipelines. Presents analysis of new information on the behavior of corroded pipe, that is 129 new tests involving corroded pipe or samples containing corrosion-simulation defects, to address the validity of RSTRENG. Eighty-two of the new results, when combined with the original 86 results in the database, yield ratios of predicted-to-actual failure pressures that enhance the credibility of RSTRENG.
APA, Harvard, Vancouver, ISO, and other styles
4

Davis, Robert F. Sponsorship of the international conference on silicon carbide and related materials 1999. Fort Belvoir, VA: Defense Technical Information Center, January 1999. http://dx.doi.org/10.21236/ada382980.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Canefe, Nergis. Syrian Refugee Resettlement in Canada. York University, 2018. http://dx.doi.org/10.25071/10315/41552.

Full text
Abstract:
This web archive strives to offer a documented commentary on the most recent addition to the Canadian resettlement scheme, the Blended Visa Office-Referred (BVOR) program. The program constitutes a modified version of private sponsorship of refugee and immigrant applicants; it has to be examined in relation to both private and government resettlement schemes, and in comparison to the historical use of private sponsorship for Indochinese refugees. The documents presented here allow an examination of the background debates that led to the institutionalization of the BVOR program, the challenges BVOR is intended to address, public and political debates concerning the proposed division of public and private responsibility, and the links made between this particular model and the public acceptance of the en masse resettlement of select Syrian refugees in Canada​. This refugee crisis raises important political and legal questions for both the Canadian public and Canadian policymakers. Who is deemed to be a deserving refugee, who is eligible for resettlement and based on what criteria, keeps changing. The current and future saliency of migration could be succinctly revealed by examining factors such as which categories of migration hold significance, how they are constructed and determined, and by whom. The debate continues and must do so above and beyond policy measures, legal requirements and formal immigration regimes. It is also of utmost importance to underline that private sponsorship programs are to be in place as a complementary element to government-assisted resettlement commitments. They cannot eradicate the necessity of the Canadian government to fulfill its international obligations and humanitarian commitments in the face of mass displacements. The Syrians are unlikely to be the last group to suffer such a fate.
APA, Harvard, Vancouver, ISO, and other styles
6

Mut-Camacho, Magdalena. Inversión y evaluación del patrocinio deportivo en España / Investment and evaluation of sports sponsorship in Spain. Revista Internacional de Relaciones Públicas, June 2019. http://dx.doi.org/10.5783/rirp-17-2019-08-139-164.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wells, Randall S. Sponsorship of the Society for Marine Mammalogy's 19th Biennial Conference on the Biology of Marine Mammals. Fort Belvoir, VA: Defense Technical Information Center, September 2011. http://dx.doi.org/10.21236/ada599707.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

de Vocht, Frank, James Nobles, Lauren Scott, Russell Jago, Jeremy Horwood, Carlos Sillero-Rejon, Steven Cummins, Rowan Brockman, Sarah Blake, and Zoi Toumpakari. Reducing population exposure to unhealthy commodity advertising: evaluation of the Bristol Advertising and Sponsorship Policy (pre-intervention Data Collection). National Institute for Health and Care Research, February 2023. http://dx.doi.org/10.3310/nihropenres.1115202.1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Valentini, James J. Co-Sponsorship of 1999 Conference on the Dynamics of Molecular Collision (17th) held in Lake Harmony, Pennslyvania on 18-23 July 1999. Fort Belvoir, VA: Defense Technical Information Center, February 2000. http://dx.doi.org/10.21236/ada374282.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Abdulrahim, Sawsan, Zeinab Cherri, May Adra, and Fahed Hassan. Beyond Kafala: Employer roles in growing vulnerabilities of women migrant domestic workers. Centre for Excellence and Development Impact and Learning (CEDIL), February 2023. http://dx.doi.org/10.51744/ceb7.

Full text
Abstract:
Women migrant domestic workers (WMDWs) constitute 7.7 percent of migrant workers worldwide, of whom more than a quarter live and work in the Arab region. In Lebanon, as in other Arab countries, WMDWs are recruited through the sponsorship system, Kafala. Under this system, a potential migrant worker can only obtain legal residency and a work permit in the country of destination if she is sponsored by a specific employer. Once in the destination country, the worker cannot transfer to a new employer unless granted permission by the original sponsor. The system heightens the social, economic, and legal vulnerability of WMDWs and has been described as unfree or bound labor and a system of racialized servitude. Yet, Kafala is not a written policy but rather a collection of administrative procedures, customary practices, and socially acceptable norms that are maintained by various players throughout the migration process. The question then arises as to whether advocacy efforts that focus on abolishing Kafala as a legal term would mitigate employers’ exploitative practices that violate the workers’ rights and freedoms, particularly in a country like Lebanon. This policy brief is based on a study carried out under the International Labour Organization’s (ILO) Work in Freedom project designed to mitigate the exploitation and forced labor of women migrating from South to West Asia to work in the domestic and garment sectors. This brief explores knowledge, awareness and attitudes to Kafala by employers in Lebanon.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Sponsorship' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography