Academic literature on the topic 'Sponsorship decision-making'
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Journal articles on the topic "Sponsorship decision-making"
Van Heerden, CH, and PJ Du Plessis. "Identifying associations between sport sponsorship decision-making variables." South African Journal of Economic and Management Sciences 7, no. 3 (2004): 427–39. http://dx.doi.org/10.4102/sajems.v7i3.1352.
Full textJensen, Jonathan A., and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making." Journal of Sport Management 31, no. 4 (2017): 401–18. http://dx.doi.org/10.1123/jsm.2016-0232.
Full textThjømøe, Hans Mathias, Erik L. Olson, and Peggy Simcic Brønn. "Decision-making Processes Surrounding Sponsorship Activities." Journal of Advertising Research 42, no. 6 (2002): 6–15. http://dx.doi.org/10.2501/jar.42.6.6.
Full textLee, Seungbum, and Stephen D. Ross. "Sport sponsorship decision making in a global market." Sport, Business and Management: An International Journal 2, no. 2 (2012): 156–68. http://dx.doi.org/10.1108/20426781211243999.
Full textDaellenbach, Kate. "Understanding the decision-making processes for arts sponsorship." International Journal of Nonprofit and Voluntary Sector Marketing 17, no. 4 (2012): 363–74. http://dx.doi.org/10.1002/nvsm.1432.
Full textArthur, David, Don Scott, and Terry Woods. "A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition." Journal of Sport Management 11, no. 3 (1997): 223–33. http://dx.doi.org/10.1123/jsm.11.3.223.
Full textSharipudin, Mohamad-Noor Salehhuddin, Nurzihan Hassim, Suffian Hadi Ayub, Kim-Shyan Fam, and Rosli Mohammed. "The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective." Jurnal Komunikasi: Malaysian Journal of Communication 38, no. 2 (2022): 182–97. http://dx.doi.org/10.17576/jkmjc-2022-3802-11.
Full textDaellenbach, Kate, Lena Zander, and Peter Thirkell. "A sensemaking perspective on arts sponsorship decisions." Arts and the Market 6, no. 1 (2016): 68–87. http://dx.doi.org/10.1108/aam-05-2013-0006.
Full textAthanasopoulou, Pinelopi, and Elena Sarli. "The development of new sponsorship deals as new business-to-business services." Journal of Business & Industrial Marketing 30, no. 5 (2015): 552–61. http://dx.doi.org/10.1108/jbim-08-2012-0127.
Full textDelaney, Deborah, Chris Guidling, and Lisa McManus. "The Use of Intuition in the Sponsorship Decision-Making Process." Contemporary Management Research 10, no. 1 (2014): 33–58. http://dx.doi.org/10.7903/cmr.10174.
Full textDissertations / Theses on the topic "Sponsorship decision-making"
Delaney, Deborah. "Sponsorship Decision-Making and Management: An Accounting Perspective." Thesis, Griffith University, 2010. http://hdl.handle.net/10072/368075.
Full textVan, Heerden Cornelius Hendrik. "Factors affecting decision-making in South African sport sponsorships." Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-11072001-165433.
Full textCelczynska, Dorota. "Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392.
Full textVan, Heerden Cornelius Hendrik 1957. "Factors affecting decision-making in South African sport sponsorships." Diss., University of Pretoria, 2001. http://hdl.handle.net/2263/29282.
Full textRogers, Audrey, and Evangelia Banti. "Sponsorship Portfolio : Empirical study of the decision process." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-18936.
Full textMattar, Michel Fauze. "Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/.
Full textCoetzee, Alida Johanna. "Describing the business decision-making process for evaluating cricket sponsorship proposals / Alida Johanna Coetzee." Thesis, 2011. http://hdl.handle.net/10394/11070.
Full textYeh, Chia-Yo, and 葉嘉佑. "A Study on the Motivation, Key Factors and Decision Making Processes of the Corporate Sponsorship of Hallmark Events." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49017224104637826856.
Full textSephapo, Catherine Mpolokeng. "An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane." Diss., 2016. http://hdl.handle.net/10500/21972.
Full textBook chapters on the topic "Sponsorship decision-making"
Kim, Jang Hyun, George A. Barnett, and Kyunghee “Hazel” Kwon. "Comparing the Influence of Social Networks Online and Offline on Decision Making." In E-Politics and Organizational Implications of the Internet. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0966-2.ch012.
Full textPhillips, Jane, and Annmarie Hosie. "Palliative care in the nursing home." In Oxford Textbook of Palliative Medicine, edited by Nathan I. Cherny, Marie T. Fallon, Stein Kaasa, Russell K. Portenoy, and David C. Currow. Oxford University Press, 2021. http://dx.doi.org/10.1093/med/9780198821328.003.0015.
Full textConference papers on the topic "Sponsorship decision-making"
Al-Zoubi, Munif Mohammed. "The growth of influencer marketing." In The European Union’s Contention in the Reshaping Global Economy. Szegedi Tudományegyetem Gazdaságtudományi Kar, 2022. http://dx.doi.org/10.14232/eucrge.2022.21.
Full textReports on the topic "Sponsorship decision-making"
Böhm, Franziska, Ingrid Jerve Ramsøy, and Brigitte Suter. Norms and Values in Refugee Resettlement: A Literature Review of Resettlement to the EU. Malmö University, 2021. http://dx.doi.org/10.24834/isbn.9789178771776.
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