Academic literature on the topic 'Sponsorship decision-making'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Sponsorship decision-making.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Sponsorship decision-making"

1

Van Heerden, CH, and PJ Du Plessis. "Identifying associations between sport sponsorship decision-making variables." South African Journal of Economic and Management Sciences 7, no. 3 (2004): 427–39. http://dx.doi.org/10.4102/sajems.v7i3.1352.

Full text
Abstract:
Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication variables into sponsorship to create a leverage effect, and the measurement of sponsorship success. It is argued that for a sponsorship to be successful certain associations should exist between these key decision-making areas and also among elements internal to each of these areas. The main findings are that the respondents indicated a bias towar
APA, Harvard, Vancouver, ISO, and other styles
2

Jensen, Jonathan A., and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making." Journal of Sport Management 31, no. 4 (2017): 401–18. http://dx.doi.org/10.1123/jsm.2016-0232.

Full text
Abstract:
With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may jeopardize what can be a long-term relationship for both sides are underresearched. Utilizing survival analysis modeling to examine a longitudinal dataset of 69 global sponsorships, the purpose of this research is to isolate factors that predict the dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the p
APA, Harvard, Vancouver, ISO, and other styles
3

Thjømøe, Hans Mathias, Erik L. Olson, and Peggy Simcic Brønn. "Decision-making Processes Surrounding Sponsorship Activities." Journal of Advertising Research 42, no. 6 (2002): 6–15. http://dx.doi.org/10.2501/jar.42.6.6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Lee, Seungbum, and Stephen D. Ross. "Sport sponsorship decision making in a global market." Sport, Business and Management: An International Journal 2, no. 2 (2012): 156–68. http://dx.doi.org/10.1108/20426781211243999.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Daellenbach, Kate. "Understanding the decision-making processes for arts sponsorship." International Journal of Nonprofit and Voluntary Sector Marketing 17, no. 4 (2012): 363–74. http://dx.doi.org/10.1002/nvsm.1432.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Arthur, David, Don Scott, and Terry Woods. "A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition." Journal of Sport Management 11, no. 3 (1997): 223–33. http://dx.doi.org/10.1123/jsm.11.3.223.

Full text
Abstract:
The general acceptance of sport sponsorship by corporate and sporting worlds alike has led to a situation whereby corporations receive from hundreds to thousands of unsolicited proposals annually. Despite this, there is a general lack of systematic research into sport sponsorship with little information in existence as to how corporations decide between alternative properties. In an attempt to address this situation, this paper develops a conceptual model of the sport sponsorship acquisition process based on the basic tenets of organizational purchasing behavior, contemporary literature on spo
APA, Harvard, Vancouver, ISO, and other styles
7

Sharipudin, Mohamad-Noor Salehhuddin, Nurzihan Hassim, Suffian Hadi Ayub, Kim-Shyan Fam, and Rosli Mohammed. "The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective." Jurnal Komunikasi: Malaysian Journal of Communication 38, no. 2 (2022): 182–97. http://dx.doi.org/10.17576/jkmjc-2022-3802-11.

Full text
Abstract:
COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financial struggles and the capacity of a sponsor to provide it. It is imperative for business-to-business (B2B) communities to evaluate criteria and risks of sponsorship to instil public trust and consequently result in value creation for firms. At the same time, the role of the media is pivotal to create
APA, Harvard, Vancouver, ISO, and other styles
8

Daellenbach, Kate, Lena Zander, and Peter Thirkell. "A sensemaking perspective on arts sponsorship decisions." Arts and the Market 6, no. 1 (2016): 68–87. http://dx.doi.org/10.1108/aam-05-2013-0006.

Full text
Abstract:
Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Within and between case analyses were conducted and examined iteratively, along with literature to generate themes to guide future research. Findings – This study finds art sponsorships may be seen as ambiguous, cueing sensemaking; the sensemaking strategies of senior managers involve response to pro-s
APA, Harvard, Vancouver, ISO, and other styles
9

Athanasopoulou, Pinelopi, and Elena Sarli. "The development of new sponsorship deals as new business-to-business services." Journal of Business & Industrial Marketing 30, no. 5 (2015): 552–61. http://dx.doi.org/10.1108/jbim-08-2012-0127.

Full text
Abstract:
Purpose – The purpose of this paper is to analyse the process followed by sponsors and sport properties in developing their sponsorship deals as seen from a new service development (NSD) perspective. Sponsorships are expensive and can be a source of sustainable competitive advantage if managed appropriately. Therefore, the authors need to approach sponsorship strategically and formalise sponsorship decision-making. Sponsorships are considered to be complex, relationship-based, business-to-business services, and the development of such services has been analysed in the NSD literature. As past r
APA, Harvard, Vancouver, ISO, and other styles
10

Delaney, Deborah, Chris Guidling, and Lisa McManus. "The Use of Intuition in the Sponsorship Decision-Making Process." Contemporary Management Research 10, no. 1 (2014): 33–58. http://dx.doi.org/10.7903/cmr.10174.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Sponsorship decision-making"

1

Delaney, Deborah. "Sponsorship Decision-Making and Management: An Accounting Perspective." Thesis, Griffith University, 2010. http://hdl.handle.net/10072/368075.

Full text
Abstract:
This thesis reports on a study that has examined the sponsorship decision-making process in Australian organisations. The broad objectives of the thesis are to develop an understanding of the process of sponsorship decision-making, the factors affecting this process and the role management accounting plays in the investment decision-making process. Three empirical phases have been undertaken in the study. The first phase comprised a case study in a large public sector institution (an Australian university). The second phase involved the conduct of exploratory interviews with managers respon
APA, Harvard, Vancouver, ISO, and other styles
2

Van, Heerden Cornelius Hendrik. "Factors affecting decision-making in South African sport sponsorships." Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-11072001-165433.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Celczynska, Dorota. "Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392.

Full text
Abstract:
Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build brand awareness, image, customers’ and employees’ loyalty, and generate higher revenues. However, previous research has shown that the potential of sports sponsorship is still not sufficiently used in Poland. Companies in this country lack knowledge and awareness about the sponsorship of sporting events.T
APA, Harvard, Vancouver, ISO, and other styles
4

Van, Heerden Cornelius Hendrik 1957. "Factors affecting decision-making in South African sport sponsorships." Diss., University of Pretoria, 2001. http://hdl.handle.net/2263/29282.

Full text
Abstract:
This study explores the theoretical construct of sport sponsorship and where it fits into general marketing and sport marketing theory. The direct expenditure in the local sport sponsorship industry is estimated at close to R2 billion compared to a world-wide figure of $20 billion, however existing marketing literature is inconclusive about the role of sport sponsorship in the marketing mix. After debating the contextualisation of sport sponsorship and sport marketing as theoretical constructs it was concluded that sport sponsorship is an element of the marketing communication mix as well as t
APA, Harvard, Vancouver, ISO, and other styles
5

Rogers, Audrey, and Evangelia Banti. "Sponsorship Portfolio : Empirical study of the decision process." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-18936.

Full text
Abstract:
Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. Purpose: To offer an overview of the whole sponsorship process, from the sponsoring side. Theory: In the theory part is a literature review about sponsorship. First a definition of sponsorship is presented. Then the different motivations to start a sponsorship activity are discussed, followed by the selection
APA, Harvard, Vancouver, ISO, and other styles
6

Mattar, Michel Fauze. "Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/.

Full text
Abstract:
É notório o crescimento da utilização do patrocínio esportivo como ferramenta de comunicação de marketing pelas empresas. Este crescimento tem despertado o interesse por uma maior e melhor compreensão acerca dos atributos desta ferramenta, especialmente no que se refere à sua eficácia e aos processos pelos quais ela é adotada e desenvolvida pelas organizações. Esta pesquisa se propôs a estudar o processo decisório e os critérios de seleção que caracterizam a tomada de decisão para ações desta natureza nas empresas. As principais contribuições deste estudo residem na tentativa de promover uma r
APA, Harvard, Vancouver, ISO, and other styles
7

Coetzee, Alida Johanna. "Describing the business decision-making process for evaluating cricket sponsorship proposals / Alida Johanna Coetzee." Thesis, 2011. http://hdl.handle.net/10394/11070.

Full text
Abstract:
One of the major challenges facing cricket unions today is getting adequate funding; on the other hand, one of the challenges facing businesses are the hundreds of unsolicited sponsorship proposals they receive annually. This study investigated the business decision-making process for selecting sponsorship proposals, specifically to contribute to the cricket unions’ understanding of the formal selection process that the sponsorship proposal goes through. The primary objective of the study was to determine the degree to which businesses follow the decision-making process when selecting a sponso
APA, Harvard, Vancouver, ISO, and other styles
8

Yeh, Chia-Yo, and 葉嘉佑. "A Study on the Motivation, Key Factors and Decision Making Processes of the Corporate Sponsorship of Hallmark Events." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49017224104637826856.

Full text
Abstract:
碩士<br>美和科技大學<br>經營管理研究所<br>100<br>This study aims to understand the motivation, key factors, and processes of corporate sponsorship of hallmark events. The objects of this study focuses on the two major event sponsers that participated in the World Games in Kaohsiung and Taipei Expo. Finally, the company Secom and B (requested anonymity) also helps in this research. Interviews will be used as the tool for this research method. The results obtained are as follows: First, the benefits of the corporate sponsors participating in the hallmark events include (1) easier access to the target market (2
APA, Harvard, Vancouver, ISO, and other styles
9

Sephapo, Catherine Mpolokeng. "An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane." Diss., 2016. http://hdl.handle.net/10500/21972.

Full text
Abstract:
Organisations both locally and internationally spend large portions of their marketing budgets on sponsorship opportunities in order to achieve organisational and marketing objectives. The Springboks are in partnership with an assortment of sponsors, from main sponsors to associate sponsors to official suppliers, all with their own objectives to achieve through their affiliation with the Springboks. Although sponsorship is a rapidly growing marketing communication medium, there seems to be uncertainty about aspects related to its impact and effectiveness. The primary objective of the study was
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Sponsorship decision-making"

1

Kim, Jang Hyun, George A. Barnett, and Kyunghee “Hazel” Kwon. "Comparing the Influence of Social Networks Online and Offline on Decision Making." In E-Politics and Organizational Implications of the Internet. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0966-2.ch012.

Full text
Abstract:
Along with individuals’ ideological factors, various network properties play a crucial role in the process of legislators’ political decision-making. Social networks among legislators provide relational resources through which communication occurs, exerting social influence among the members in a network. This chapter examines six social relationships among the members of the 109th United States Senate as predictors of senatorial voting (roll call votes), (1) shared committees, (2) co-sponsorships, (3) party membership, (4) PAC donation, (5) geographical contiguity, and (6) internet hyperlinks, which may be considered as direct or indirect representations of communication networks. The six networks are modeled using MRQAP. Results suggest that roll call voting was predicted by party membership, co-sponsorship, geographical proximity, and PAC donation networks, while shared committee membership did not contribute significantly. As for hyperlinks, the result was mixed, showing a small variance of contribution in a simpler model but not significant with more complex models. Suggestions for future research are addressed.
APA, Harvard, Vancouver, ISO, and other styles
2

Phillips, Jane, and Annmarie Hosie. "Palliative care in the nursing home." In Oxford Textbook of Palliative Medicine, edited by Nathan I. Cherny, Marie T. Fallon, Stein Kaasa, Russell K. Portenoy, and David C. Currow. Oxford University Press, 2021. http://dx.doi.org/10.1093/med/9780198821328.003.0015.

Full text
Abstract:
Nursing homes are increasingly the place where many older, frail adults with multiple comorbidities and varying levels of disability and cognitive impairment live out the final stages of their lives Adopting a palliative approach optimizes these older people’s functional capacity, maintains dignity, minimizes discomfort and suffering, and attends to the family’s supportive care needs. A palliative approach helps to optimize the quality of life for older people with any life-limiting condition, and their families, by reducing suffering through early identification, impeccable assessment, and treatment of pain and physical, psychological, social, cultural, and spiritual needs. Initiating a palliative approach on a person’s admission into a nursing home ensures that the symptoms they experience don’t go undetected or undertreated, and any progressive illness needs, disability, impaired communication, or dementia is acknowledged and addressed. Embedding a palliative approach into nursing homes requires changes at the consumer, provider, and systems levels. The Innovative Care for Chronic Conditions Framework assists nursing homes to systematically address these challenges by focusing on (1) policies that promote the delivery of a palliative approach and the executive support and sponsorship required to embed the changes; (2) building the workforce’s geriatric and palliative care capabilities; (3) fostering collaborative partnerships across care settings to better meet the needs of residents; (4) promoting access to decision support tools; (5) increasing access to clinical information systems, including point-of-care evidence, electronic health records, and electronic prescribing systems; and (6) actively engaging residents with capacity and their families in care planning and decision-making.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Sponsorship decision-making"

1

Al-Zoubi, Munif Mohammed. "The growth of influencer marketing." In The European Union’s Contention in the Reshaping Global Economy. Szegedi Tudományegyetem Gazdaságtudományi Kar, 2022. http://dx.doi.org/10.14232/eucrge.2022.21.

Full text
Abstract:
Social media has changed our day to day life in so many aspects, and especially with COVID19 forcing people to stay at home, the use of the internet and platforms has increased dramatically. We now use social media for communication, learning, entertainment, and even for work purposes. There has been a significant increase in the number of people on all social media platforms, and this increase in the number of users viewing all sorts of content gave rise to influencers or “leaders of opinion”, i.e. experts in certain fields with many followers viewing their content. Influencers in many cases
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Sponsorship decision-making"

1

Böhm, Franziska, Ingrid Jerve Ramsøy, and Brigitte Suter. Norms and Values in Refugee Resettlement: A Literature Review of Resettlement to the EU. Malmö University, 2021. http://dx.doi.org/10.24834/isbn.9789178771776.

Full text
Abstract:
As a result of the refugee reception crisis in 2015 the advocacy for increasing resettlement numbers in the overall refugee protection framework has gained momentum, as has research on resettlement to the EU. While the UNHCR purports resettlement as a durable solution for the international protection of refugees, resettlement programmes to the European Union are seen as a pillar of the external dimension of the EU’s asylum and migration policies and management. This paper presents and discusses the literature regarding the value transmissions taking place within these programmes. It reviews li
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!