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Relevant bibliographies by topics / Sponsorship relationships

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Journal articles

Academic literature on the topic 'Sponsorship relationships'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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Journal articles on the topic "Sponsorship relationships"

1

Ghazali, Norfazlina. "Sport Sponsorships: Employee attitudes, Organizational Identification and Inter - Organizational Citizenship." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 3, no. 2 (2017): 1. http://dx.doi.org/10.24191/abrij.v3i2.10091.

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The objective of this research is to explore the nature and prevalence of inter-organisationalcitizenship behaviours within a sponsorship-rights holder relationship. This research willconceptualise sponsorship as an inter-organisational relationship and investigate how thisinter-organisational relationship impacts the employees of sponsors’ organisation. Recentstudies emphasize that understanding the mechanics of sports sponsorship is critical to itssuccess. However, there is a lack of research investigating sponsorships as an interorganisationalrelationship. This is a gap that would be valuab

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2

Jensen, Jonathan A., and T. Bettina Cornwell. "Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making." Journal of Sport Management 31, no. 4 (2017): 401–18. http://dx.doi.org/10.1123/jsm.2016-0232.

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With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may jeopardize what can be a long-term relationship for both sides are underresearched. Utilizing survival analysis modeling to examine a longitudinal dataset of 69 global sponsorships, the purpose of this research is to isolate factors that predict the dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the p

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3

Chadwick, Simon, and Des Thwaites. "Commitment in Sponsorship Relationships." Journal of General Management 34, no. 1 (2008): 71–90. http://dx.doi.org/10.1177/030630700803400105.

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4

Chavanat, Nicolas, Guillaume Martinent, and Alain Ferrand. "Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention." Journal of Sport Management 23, no. 5 (2009): 644–70. http://dx.doi.org/10.1123/jsm.23.5.644.

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Notwithstanding the substantial development of sponsorship investigations, relationships between the sponsor and cosponsees and fan’s responses (i.e., cognitive, affective and conative) have not been investigated yet in a multiple sponsorship sport event context. Hence, the purpose of this study was to analyze the impact of commercial sponsorships on the intention to purchase sponsor products in relation to brand image and brand attachment. Furthermore, this researcher analyzed the relationships between a sponsor (adidas), an event (2006 FIFA Soccer World Cup Germany), a team (French National

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5

Roy, Donald P., and Timothy R. Graeff. "Influences on Consumer Responses to Winter Olympics Sponsorship." International Journal of Sports Marketing and Sponsorship 4, no. 4 (2003): 67–87. http://dx.doi.org/10.1108/ijsms-04-04-2003-b006.

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Perceived fit between a sponsoring brand and an event is considered to be a key sponsorship requirement, but little is known about the variables that are related to perceived fit. Coca - Cola's sponsorship of the 2002 Salt Lake City Winter Olympics is examined to assess relationships between attitude toward the brand, attitude toward the event, and attitude toward sponsorships and brand/event fit. A telephone survey was used to contact 448 consumers. Results indicate that attitude toward the brand is moderately related to brand/event fit and attitude toward sponsorships is significantly relate

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6

Chanavat, Nicolas, Michel Desbordes, and Geoff Dickson. "Sponsorship networks: toward an innovative model." Sport, Business and Management: An International Journal 6, no. 4 (2016): 424–39. http://dx.doi.org/10.1108/sbm-12-2015-0041.

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Purpose Sponsorship rarely occurs in a one sponsor-one sponsee dyad (single sponsorship), yet a large portion of sponsorship research takes this perspective. The purpose of this paper is to propose a model that reflects the complexity and rich diversity inherent in the field. The sponsorship network model considers the plurality of stakeholders to a sponsorship and their potential relationships to each other. Design/methodology/approach This conceptual paper develops a theoretical and conceptual framework to better identify the effect of sponsorship networks on consumer behavior. Findings Base

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7

Hessling, Victoria, Malin Åsberg, and Tommy Roxenhall. "Relationship commitment and value creation in sponsorship relationships." Journal of Business-to-Business Marketing 25, no. 2 (2018): 137–60. http://dx.doi.org/10.1080/1051712x.2018.1454646.

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8

Farrelly, Francis. "Not Playing the Game: Why Sport Sponsorship Relationships Break Down." Journal of Sport Management 24, no. 3 (2010): 319–37. http://dx.doi.org/10.1123/jsm.24.3.319.

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This paper provides a critical assessment of the sponsorship relationship by examining relationship-related causes of termination. Based on a comprehensive investigation of major sport organizations and their sponsors spanning four years, the findings reveal partners at cross-purposes due to changing perceptions of value, opportunity, and responsibility. Related problems involving strategic versus tactical intent, commitment asymmetry, and sponsorship capability gap are identified. The research develops our understanding of the interfirm dynamics of sport sponsorship relationships including ho

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9

Daellenbach, Kate, John Davies, and Nicholas J. Ashill. "Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives." International Journal of Nonprofit and Voluntary Sector Marketing 11, no. 1 (2006): 73–87. http://dx.doi.org/10.1002/nvsm.39.

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10

Blake, Julian, Sonja Fourie, and Michael Goldman. "The relationship between sports sponsorships and corporate financial returns in South Africa." International Journal of Sports Marketing and Sponsorship 20, no. 1 (2019): 2–25. http://dx.doi.org/10.1108/ijsms-12-2016-0088.

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Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 20

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