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Books on the topic 'Sponsorship strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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1

Routledge handbook of sports sponsorship: Successful strategies. Routledge, 2006.

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2

Klonoff, Robert H. Winning jury trials: Trial tactics and sponsorship strategies. 3rd ed. National Institute for Trial Advocacy, 2007.

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3

Strategies in sports marketing: Technologies and emerging trends. Business Science Reference, 2014.

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4

Stevens, Emma. Sponsorship and character licensing in children's food and drink: Dynamic marketing strategies. FT Retailing & Consumer Publishing, 1996.

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5

Surina, Sandra Louise. 1996 Atlanta Olympic Games: Sponsors' and non-sponsors' marketing strategies. Dept. of Human Performance, San Jose State University, 1999.

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6

Kohlenberg, Markus. Musiksponsoring: Grundlagen, Strategien, Beispiele. Deutscher Universitäts-Verlag, 1994.

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7

Overton, Rodney. Sponsorships: Finding and selling marketing partnerships. Martin Books, 2008.

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8

Cherubini, Sergio. Media e co-marketing sportivo: Strategie di convergenza nel mercato globale e locale. FrancoAngeli, 2000.

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9

Haltern, Nina Johanna. Jenseits des konventionellen Kultursponsorings: Chancen alternativer Kooperationen zwischen Unternehmen und Kulturorganisationen. Transcript, 2014.

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10

Partnerships for prosperity: Museums and economic development. American Association of Museums, 1997.

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11

Strategies for Project Sponsorship. Berrett-Koehler Publishers, Incorporated, 2018.

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12

Colby, Paul L., and Robert H. Klonoff. Winning Jury Trials: Trial Tactics and Sponsorship Strategies. Wolters Kluwer Law & Business, 2007.

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13

Fontham, Michael R. Trial Technique and Evidence: Trial Tactics and Sponsorship Strategies. Wolters Kluwer Law & Business, 2013.

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14

Drope, Jeffrey, Clifford E. Douglas, and Brian D. Carter. Tobacco Control. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190238667.003.0064.

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Until the mid-twentieth century, opposition to tobacco use was based primarily on moral and social issues rather than specific health effects or strategies to control the problem. Since then, a comprehensive approach has been developed to counter the activities of the tobacco industry. National and international agencies work to protect non-smokers from tobacco smoke, decrease consumption by increasing the price of tobacco products through excise taxes, promote cessation, educate the public about the dangers of tobacco use, prohibit sales to minors, enforce bans on advertising, promotion, and

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15

Ukman, Lesa. Ieg Sr Briefing: Telecommunications Industry Sponsorship: Strategres by Cellular, Wireless and Digital Providers. 2nd ed. Ieg Inc, 1998.

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16

Project Sponsorship: An Essential Guide for Those Sponsoring Projects Within Their Organizations. Taylor & Francis Group, 2010.

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17

Guitton, Clement. Introduction. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190699994.003.0001.

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The introduction sets to explain why it is important to look at the question of attribution: in short, it is central to defense and deterrence strategies. Furthermore, the introduction presents the different nuances of sponsorships to distinguish: from writing code without being aware of its intended malicious use, to states refusing to cooperate in investigations. The chapter goes on with exposing three common misconceptions that have permeated the debate on attribution: that it is a technical problem; that it is unsolvable; and that it is unique. These misconceptions will be debunked in turn

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18

Host, Jim, and Eric A. Moyen. Changing the Game. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813179551.001.0001.

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Changing the Game is the memoir of Jim Host, a pioneer in college sports marketing. After attending the University of Kentucky, Host spent a few years in business before accepting a position as commissioner of public information in Governor Louie Nunn’s cabinet in 1967. After an unsuccessful bid for lieutenant governor in 1971, Host founded what would eventually become Host Communications Incorporated (HCI). HCI engaged in association management before entering the far more high-profile field of college sports marketing when it gained the radio rights to University of Kentucky athletics. Host

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19

Gutierrez, Roberto, Social Enterprise Knowledge Network Research Team, Ezequiel Reficco, et al. Social Partnering in Latin America: Lessons Drawn from Collaborations of Businesses and Civil Society Organizations (David Rockefeller Center Series on Latin American Studies). Harvard University David Rockefeller Center for Latin American Studies, 2004.

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20

E, Austin James, and SEKN, eds. Social partnering in Latin America: Lessons drawn from collaborations of businesses and civil society organizations. Harvard University David Rockefeller Center for Latin American Studies, 2004.

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