Relevant bibliographies by topics / Sport consumer behavior

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Sport consumer behavior'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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Journal articles on the topic "Sport consumer behavior"

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Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (July 1, 2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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Yoshida, Masayuki. "Sport Consumer Behavior." Japanese Journal of Sport Management 3, no. 1 (2011): 5–21. http://dx.doi.org/10.5225/jjsm.2011-002.

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Darvin, Lindsey, and Michael Sagas. "Objectification in Sport Media: Influences on a Future Women’s Sporting Event." International Journal of Sport Communication 10, no. 2 (June 2017): 178–95. http://dx.doi.org/10.1123/ijsc.2017-0022.

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Gendered processes in the sport industry often perpetuate male dominance and female inferiority. While these gendered occurrences have been well documented, the outcomes of such processes are underexplored. Under the guidance of objectification theory and the production–reception relationship, the authors investigated the influence of objectification in sports-media outlets’ coverage of a female sporting event for a national sample of U.S. consumers (N = 225). In addition, given the lack of coverage directed toward female sporting events, the current study investigated the influence of previous viewership on consumer behaviors for a future women’s sporting event. Findings suggest that processes of objectification influence both men’s and women’s consumer behaviors and that previous viewership influences future consumer-behavior motives. Furthermore, objectified images and language did not adversely affect future consumer behaviors for those who had previously viewed a similar women’s sporting event. Sport-media and communications professionals alike can leverage these relationships.
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Funk, Daniel, Daniel Lock, Adam Karg, and Mark Pritchard. "Sport Consumer Behavior Research: Improving Our Game." Journal of Sport Management 30, no. 2 (March 2016): 113–16. http://dx.doi.org/10.1123/jsm.2016-0028.

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Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research has focused on the nature of sport-related experiences and the benefits sport consumers derive from these experiences. This emphasis has generated new knowledge and insights into the needs and wants of sport consumers. Although these efforts have contributed to the field’s understanding of SCB, the vast majority of this research has centered on psychological phenomena and the evaluative and affective components of these sport experiences. Approaches to this work have also narrowed, with SCB research predominately relying on cross-sectional studies and attitudinal surveys to collect information. This has resulted in limited findings that seldom account for how various situational or environmental factors might influence attitudinal data patterns at the individual and group level. This special issues seeks to deepen our understanding of SCB by providing seven papers that demonstrate or validate findings using multiple studies or data collections.
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Ko, Yong Jae, and Joon Sung Lee. "Experimental Research in Sport Consumer Behavior." Sport Marketing Quarterly 27, no. 4 (December 2018): 218–20. http://dx.doi.org/10.32731/smq.274.122018.01.

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Angosto, Salvador, Jerónimo García-Fernández, Irena Valantine, and Moisés Grimaldi-Puyana. "The Intention to Use Fitness and Physical Activity Apps: A Systematic Review." Sustainability 12, no. 16 (August 17, 2020): 6641. http://dx.doi.org/10.3390/su12166641.

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Recently the development of new technologies has produced an increase in the number of studies that try to evaluate consumer behavior towards the use of sports applications. The aim of this study is to perform a systematic review of the literature on the intention to use mobile applications (Apps) related to fitness and physical activity by consumers. This systematic review is a critical evaluation of the evidence from quantitative studies in the field of assessment of consumer behavior towards sport applications. A total of 13 studies are analyzed that propose models for evaluating the intentions to use fitness applications by sport consumers. The results revealed several key conclusions: (a) Technology Acceptance Model is the most widely used model; (b) the relationship between perceived utility and future intentions is the most analyzed; and (c) the most evaluated applications are diet/fitness. These findings could help technology managers to know the most important key elements to take into account in the development of future applications in sport organizations.
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Kim, Jong Rae, and Austin S. Na. "The Influence of Mentoring on Sport Commitment and Consumer Behavior Among Sports Center Consumers." Journal of Sport and Leisure Studies 45 (August 31, 2011): 295–304. http://dx.doi.org/10.51979/kssls.2011.08.45.295.

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Kim, Jun Woo, Marshall Magnusen, and Yu Kyoum Kim. "A Critical Review of Theoretical and Methodological Issues in Consumer Satisfaction Research and Recommendations for Future Sport Marketing Scholarship." Journal of Sport Management 28, no. 3 (May 2014): 338–55. http://dx.doi.org/10.1123/jsm.2013-0084.

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The purpose of this study is to provide a critical review of how consumer satisfaction research in the sport management and the nonsport literatures has developed over the past several decades, and, with that information, to propose a new comparison standard in the formation of sport consumer satisfaction. Though several alternative explanations of consumer satisfaction have been developed, expectancy-disconfirmation framework is the theoretical foundation most used in consumer satisfaction research. However, expectancy-disconfirmation theory does not allow researchers to fully assess the potential complexity of sport consumer satisfaction. Therefore, in addition to recommendations for improving the application of expectancy-disconfirmation, we also propose counterfactual thinking as an alternative comparison standard in determining sport consumer satisfaction. The proposed framework contributes to the literature on sport consumer behavior by illustrating how sport consumers use a “what might have been” rather than “what was” heuristic to explain satisfaction judgments with their sport consumption experiences.
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Zhou, Xiaochen, Daniel C. Funk, Lu Lu, and Thilo Kunkel. "Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption." Journal of Sport Management 35, no. 1 (January 1, 2021): 81–93. http://dx.doi.org/10.1123/jsm.2019-0358.

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The athleisure phenomenon has initiated a fast-paced evolution in the activewear industry and challenged brands to design and market activewear that fulfills consumer needs. Existing sport consumer behavior research has neglected to understand the structural relationships that connect attributes of sport products with values of sport consumers to inform values-based product design and marketing strategies. The current research utilizes the means-end chain theory and its corresponding soft laddering method to investigate the activewear consumption experience of female consumers. Findings revealed means-end chain structural relationships connecting five product attributes to three end-state values through four consequences associated with activewear consumption. Findings extend the sport management literature by understanding how sport product attributes fit into abstract consumer values and drive practical implications to enlighten activewear design and marketing.
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Kunkel, Thilo, and Rui Biscaia. "Sport Brands: Brand Relationships and Consumer Behavior." Sport Marketing Quarterly 29, no. 1 (March 1, 2020): 3–17. http://dx.doi.org/10.32731/smq.291.032020.01.

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Dissertations / Theses on the topic "Sport consumer behavior"

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Mahan, Joseph Edward. "Investigating the role of personality in (sport) consumer behavior." College Park, Md.: University of Maryland, 2008. http://hdl.handle.net/1903/8824.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2008.
Thesis research directed by: Dept. of Kinesiology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Park, Hye-Jung. "A study of Korean consumers' behavioral intentions toward purchasing imported casual clothing and the impact of consumer ethnocentrism as an external variable : an application of the theory of reasoned action /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9962551.

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Thesis (Ph. D.)--University of Missouri-Columbia, 1999.
Consumer questionnaire (Appendice 4) is in Korean. Typescript. Vita. Includes bibliographical references (leaves 240-244). Also available on the Internet.
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Olguin, Jidebom Isabel, and Elizabeth Zhang. "Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12737.

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Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. A company that uses sport games in order to market itself is usually a sponsor for a sport association or team. A sponsoring company is provided with the opportunity to associate itself with a team and/or a game. Sponsoring and non-sponsoring companies utilize the amount of audience to reach as many customers as possible. The sponsoring companies need to pay a sponsorship fee. The non-sponsoring companies free ride at the expense of the sponsors, by not paying any fees. The ambushing companies aim, is to draw the consumers’ attention away from the sponsors and onto themselves. The purpose of this research is to study the consumers’ acceptance regarding marketing from non-sponsoring companies in sport games. It is interesting to study a consumer perspective of ambush marketing since the research field is not very explored. A qualitative study with quantitative elements has been used in order to capture the consumers’ opinions. The method used resulted in comprehensive findings. The results show distinct differences within the quantitative and the qualitative findings. The conclusion of this research is that consumers somehow accept the free riding strategy. Consumers believe that they do not lack knowledge regarding sponsoring companies. However, the consumers may lack knowledge concerning the harm ambush marketing causes the sponsoring companies.
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Greene, Amanda E. "Waging the War for Fan Attendance: An Analysis of Fan Consumer Behavior at “the Battle at Bristol”." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/4953.

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Brock, Kelcey. "Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017534.

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Since its inception, consumption behaviour theory has developed to account for the important social aspect that underpins or at least to some extent can be used to explain consumption behaviour. Modern consumption behaviour theory is anthropocentric in nature, with people and societal influence at the forefront of the theory. To date, empirical studies on consumption behaviour of cultural activities (for example, music and arts), entertainment and sport have used Bourdieu’s (1984) omnivore/univore theory to suggest that consumption of leisure activities is bound up in social ties. To date, no such investigation has been conducted in the context of sport in South Africa. The aim of the study therefore is to investigate whether South African cricket spectators are sporting omnivores or univores, thus, essentially investigating whether sports consumption behaviour in South Africa is bound up in social ties. A number of positive economic and social ramifications could result from gaining a holistic understanding of sports consumption behaviour in South Africa. Given these ramifications, the secondary goal of the research is to identify motives for consumers making specific sport consumption decisions, and determining whether certain characteristics can be attributed to these consumption decisions. Recommendations based on the findings of the research could help various stakeholders understand sports consumption patterns in South Africa, which could in turn lead to the realization of positive economic and social benefits. The study made use of a questionnaire, administered at four different limited overs cricket matches in the 2012/13 cricket season, to obtain a range of responses reflecting specific types of consumption behaviour as well as motives for consumption decisions of cricket spectators in the Eastern Cape. Using individual binary probit models and post estimation F-tests, the results indicate that consumption behaviour of sport within South Africa predominantly differs on the grounds of education and race. This suggests that there are aspects of social connotations underpinning sports consumption behaviour within South Africa
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Costa, Junior Dirceu. "O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP." Universidade Nove de Julho, 2015. http://bibliotecadigital.uninove.br/handle/tede/1265.

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The sports fans are a group of consumers that grows along with the sports industry in Brazil and worldwide. These fans can be classified in several ways based on several factors. Some of these classifications bring this consumer relationship with the involvement of the product. Soccer fans can consume his team’s matches mainly in three environments: in the stadium, at home or in pubs. Therefore, the aim of this study is to understand the relationship between the level of involvement of soccer fans when consumed in different environments. For this research, we conducted semi-structured interviews with Ponte Preta and Guarani fans. The interviews were analyzed by content analysis technique and did not suggest a difference between the degree of involvement and the consumption environment, with fans more or less independent involvement of local consumption, but between the type of involvement and local football consumption. All respondents fans had high cognitive engagement with their teams, but only the fans who attend stadiums exhibited emotional involvement.
Os torcedores esportivos formam um grupo de consumidores que cresce juntamente com a Indústria esportiva no Brasil e no mundo. Esses torcedores podem ser classificados de diversas formas baseadas em vários fatores. Algumas dessas classificações trazem essa relação de consumo com o envolvimento do produto. Os torcedores de futebol podem consumir a partida de seu time principalmente em três ambientes: no estádio, em casa ou em bares. Portanto, o objetivo desse trabalho é conhecer a relação existente entre o nível de envolvimento do torcedor de futebol e os diferentes ambientes onde ele é consumido. Para isso foram realizadas entrevistas semiestruturadas com torcedores dos clubes Ponte Preta e Guarani. As entrevistas foram analisadas através da técnica de análise de contéudo e não apontaram para uma diferença entre o grau de envolvimento e o ambiente consumido, tendo torcedores com maior ou menor envolvimento independente do local de consumo, mas sim entre o tipo de envolvimento e o local de consumo do futebol. Todos torcedores entrevistados apresentaram alto envolvimento cognitivo com suas equipes, mas apenas os torcedores que frequentam estádios exibiram o envolvimento afetivo.
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Chen, Yen-Tin. "THE EXTERNAL FACTORS THAT INFLUENCE TAIWANESE COLLEGE STUDENTS' ATHLETIC SHOE PURCHASE INTENTION." OpenSIUC, 2012. https://opensiuc.lib.siu.edu/theses/823.

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Understanding consumer behavior is one of the pivotal elements for success in any business. Among the various concepts in consumer behavior, the consumer decision-making process has gained much attention from both academics and practitioners. In Taiwan, scholars and practitioners have paid significant attention to external factors that influence consumer decision-making in various industries. However, few such studies have focused on external factors regarding purchases of products and services in the Taiwanese sport industry. The purpose of this study was to investigate the external factors that influence Taiwanese college students' shoe purchase intention. Data were collected to examine do external factors differed between genders and grade levels. Six external factors were identified from the literature review. The external factors were brand, price, style, durability, comfort, and athletic ndorsement/ promotion. This study utilized a 5-point Likert scale survey to examine the external factors influence Taiwanese college students' shoe purchase intention. A total of 416 Taiwanese college students from Southern Taiwan University were surveyed. Descriptive analysis, multiple regressions analysis, and one-way ANOVA were employed in this study. First of all, descriptive statistic analysis is used to categorize the participants based on their gender, age, grade, favorite athletic shoe brand, and how often did they purchase athletic shoes. Second, multiple regression analysis was used to predict which external factors had the most influence in Taiwanese college students' athletic shoe purchase intention. The results of multiple regression analysis demonstrated that comfort and style were the most influential factors in Taiwanese college students. Third, one-way ANOVA were used to measure the difference between gender and grade level for Taiwanese college students shoe purchase.
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Karli, Unal. "The Determination Of Motivational Factors Of Sport Gambling University Students And Their Personality And Psychological Differences From Non-gamblers." Phd thesis, METU, 1995. http://etd.lib.metu.edu.tr/upload/3/12610087/index.pdf.

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The purpose of this study was three-fold
to determine the personality and financial risk-taking attitude differences between sports gambling students and non-gambling students, to specify gambling motivations of the sport gambling students and to identify the relationship among personality traits, financial risk-taking attitude and gambling motivations of the students who gamble on sport events. The subject group of this research was composed of 1109 Middle East Technical University students who were participating in sport gambling activities (n=435) and who had never participated in sport gambling activities (n=674). While males were composing the 63.1% (n=700), females composed 36.9% (n=409) of the total research group. The mean age of the subject group was 21.77 ±
2.12. Big Five Personality Inventory (John, Donahue, &
Kentle, 1991), Investment Risk Attitude Scale (Nyhus, 1995) and Gambling Motivation Scales (Chantal, Vallerand and Vallieres, 1994) were used in the data collection process of the research. Results indicated that sport gambling students and non-gambling students showed significant differences in personality (p<
.01). There was significant differences between sport gambling students and non-gamblers in extraversion , conscientiousness and in openness trait (p<
.002). Also, results demonstrated that sport gambling students and non-gambling students showed significant differences in financial risk-taking attitudes (p<
.01). Personality and gender variables accounted for a significant amount on the financial risk-taking attitude of the non-gambling subjects. Personality, gambling motivations and gender accounted for a significant amount on the financial risk-taking attitude of sport gambling subjects. Sport gambling students showed no significant difference in their gambling motivations according to their gender (p>
.01). Sport gambling students were primarily motivated with intrinsic motivating factors of gambling. Personality, financial risk-taking attitude and gambling experience accounted for a significant amount on the gambling motivations of sport gambling students. Finally, this study pointed that university students who were more extraverted and more open were more prone to gambling on sport events and were more permissive towards financial risk-taking. Additionally, results revealed that enjoyment, amusement and learning were the primary motivating factors that lead university students towards sport gambling.
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Silveira, Marcelo Paciello da. "O comportamento do consumidor esportivo: um estudo sobre os fatores que influenciam o comparecimento do público aos estádios e arenas no Brasil." Universidade Nove de Julho, 2015. http://bibliotecadigital.uninove.br/handle/tede/1292.

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This study aimed to evaluate what factors influence the attendance of the public at stadiums and arenas in Brazil. The study sought to understand the different factors (identification with the team, satisfaction, loyalty, risk perception, involvement, motivation) that affect the attendance in stadiums and arenas in Brazil, measured through the ticket purchase intent for soccer match. The descriptive quantitative method structural was adopted as a methodological procedure and the research was carried out by sending electronic questionnaires. The structural equation modeling (SEM) was the option to characterize the factors and the analysis of partial least squares (PLS) to validate the hypotheses. The results showed that the higher the identification of the sports consumer to his team, the greater the impact on the satisfaction of going to the stadium, increasing their loyalty to the team, making this inter-relationship between these three constructs increase the purchase intention of tickets to a soccer match. In addition, it was found that the higher the perceived risk, the lower the intention to purchase tickets. It was also detected that the greater the involvement of consumer sports with soccer, the greater the intention to purchase tickets. The only construct that had no impact on purchase intent was the motivation. One of the main academic implications was the proof that the identification with the team can be a predictor of satisfaction, and the inter-relationship between the constructs identification with the team, satisfaction to go to the stadium and loyalty to the team has high impact at the ticket purchasing decision by the sports consumer. Another academic implication was detected that the perception of risk negatively impacts the purchasing decision, even among fans who attend stadiums and arenas as well as the realization that the more involved with soccer fan is, the greater the impact on your decision to purchase tickets. Regarding to the managerial contributions, the main suggestion is to create a supporter's intelligence department in the structure of football clubs. This department would be responsible to measure, understand, create relationship with the fans and define strategies according to the level of identification, loyalty, satisfaction and involvement, always aiming to increase based revenues in the behavioral levels of each consumer group.
O presente estudo teve por objetivo avaliar quais os fatores que influenciam o comparecimento do público aos estádios e arenas no Brasil. O estudo buscou entender os diferentes fatores (identificação com o time, satisfação, lealdade, percepção de risco, envolvimento, motivação) que influenciam o comparecimento de público aos estádios e arenas do Brasil, mensurado aqui por meio da intenção de compra de ingressos para um jogo de futebol. Foi adotado o método quantitativo descritivo estrutural como procedimento metodológico e a pesquisa foi efetuada através do envio de questionários eletrônicos. Optou-se pelo método de modelagem de equações estruturais (MEE) para caracterização dos fatores e pela análise dos mínimos quadrados parciais (PLS) para validar as hipóteses. Os resultados encontrados demonstram que quanto maior a identificação do consumidor esportivo com seu time, maior é o impacto na satisfação em ir ao estádio, aumentando a sua lealdade com o time, fazendo com que essa inter-relação entre os três construtos aumentem a intenção de compra de ingressos para um jogo de futebol. Além disso, foi detectado que quanto maior a percepção de risco, menor a intenção de compra de ingressos. Também foi detectado que quanto maior o envolvimento do consumidor esportivo com o futebol, maior a intenção de compra de ingressos. O único construto que não teve impacto na intenção de compra foi a motivação. Uma das principais implicações acadêmicas foi a comprovação de que a identificação com o time pode ser um preditor da satisfação, e que a inter-relação entre os construtos identificação com o time, satisfação em ir ao estádio e a lealdade com o time possui alto impacto na decisão de compra de ingressos por parte do consumidor esportivo. Outra implicação acadêmica foi detectar que a percepção de risco impacta negativamente na decisão de compra, mesmo entre os torcedores que frequentam estádios e arenas, bem como a constatação de que quanto mais envolvido com o futebol o torcedor for, maior o impacto em sua decisão de compra de ingressos. Em relação às contribuições gerenciais, a principal sugestão é criar um departamento de inteligência do torcedor dentro da estrutura dos clubes de futebol. Esse departamento seria o responsável em medir, entender, relacionar-se com o torcedor e definir estratégias de acordo com o nível de identificação, lealdade, satisfação e envolvimento, sempre com o objetivo de aumentar as receitas baseado nos níveis comportamentais de cada grupo de consumidor.
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Greene, Amanda, Kason O’Neil, Kylie Russell, and Brian Johnston. "Buying in: Analyzing the First Fan Adopters of a New National Collegiate Athletic Association (NCAA) Division I Football Program." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/4044.

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Establishing a strong fan base within the inaugural year of a National Collegiate Athletic Association (NCAA) Division I Football Program presents many challenges. Tracking consumers and their behavior becomes imperative as sport marketers seek to better understand the first fan adopters of a new program. With new NCAA football programs being established every year, sport marketers of a new program are challenged to not only find a loyal fan-base who will continue to support the program despite win or lose, but find new and innovative ways to grow their fan base. The purpose of this study was to examine attendance demographics and consumer behavior for the inaugural football season at a NCAA Division 1 program. Data were collected (n = 914) from a relatively equal distribution of fan groups (students- 34.8%, alumni- 32.9%, and other- 32.3%) via an in-person survey completed on a tablet interface. Results demonstrate that the level of fandom (temporary, devoted, or fanatic) impacts certain consumer behaviors, including; overall support of the program, media consumption, and game day behaviors.
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Books on the topic "Sport consumer behavior"

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Consumer behavior knowledge for effective sports and event marketing. New York: Psychology Press, 2011.

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Thorsten, Wehber, Dreisch Frank, Wissenschaftsförderung der Sparkassen-Finanzgruppe, and Sparkasse Bremen, eds. Wer spart wie?: Sparverhalten und kulturelle Vielfalt. Stuttgart: Dt. Sparkassen-Verl., 2011.

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Sparkassenhistorisches Symposium (2009 Bremen, Germany). Wer spart wie?: Sparverhalten und kulturelle Vielfalt. Stuttgart: Dt. Sparkassen-Verl., 2011.

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Under the influence: Tracing the hip-hop generation's impact on brands, sports, and pop culture. Ithaca, NY: Paramount Market Pub., 2009.

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Lycra. New York: University College, 2011.

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Sport Consumer Behaviour: Marketing Strategies. Taylor & Francis Group, 2016.

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Sport Consumer Behaviour: Marketing Strategies. Taylor & Francis Group, 2016.

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Funk, Daniel, Kostas Alexandris, and Heath McDonald. Consumer Behaviour in Sport and Events. Taylor & Francis Group, 2016.

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Consumer Behaviour In Sport And Events Marketing Action. Butterworth-Heinemann, 2008.

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Funk, Daniel. Sport Consumer Behaviour. Routledge, 2016. http://dx.doi.org/10.4324/9781315691909.

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Book chapters on the topic "Sport consumer behavior"

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Schwarz, Eric C., and Jason D. Hunter. "Sport consumer behavior." In Advanced Theory and Practice in Sport Marketing, 117–48. Third Edition. | New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781351667630-5.

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Uhrich, Sebastian. "Consumer Behaviour in Team Sports." In Management for Professionals, 125–40. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56495-7_7.

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Havard, Cody T., Brendan Dwyer, and Jennifer L. Gellock. "They Said What? Investigating Fan Online Commentary in Politics and Sport." In Rivalry and Group Behavior Among Consumers and Brands, 33–56. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85245-0_3.

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Havard, Cody T., Brady White, Richard L. Irwin, and Timothy D. Ryan. "The Games We Play: Investigating Rivalry in Sport and Gaming Console Brands." In Rivalry and Group Behavior Among Consumers and Brands, 11–31. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85245-0_2.

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Havard, Cody T. "Rivalry In and Out of Sport: The Need for Research and Comparision." In Rivalry and Group Behavior Among Consumers and Brands, 1–10. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85245-0_1.

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Havard, Cody T., Daniel L. Wann, Rhema D. Fuller, and Kimberley Bouchard. "Rebels or Star Fleet? Investigating Rivalry in Sport and Star Wars/Star Trek Fandom." In Rivalry and Group Behavior Among Consumers and Brands, 81–103. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85245-0_5.

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Havard, Cody T., Michael Hutchinson, and Timothy D. Ryan. "Are You Team Apple or Team Samsung? Investigating Rivalry in Sport and Mobile Phone Brands." In Rivalry and Group Behavior Among Consumers and Brands, 57–79. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-85245-0_4.

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SCHWARZ, E. "Sport Consumer Behavior." In Advanced Theory and Practice in Sport Marketing, 89–129. Elsevier, 2008. http://dx.doi.org/10.1016/b978-0-7506-8491-0.50012-4.

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"Sport Consumer Behavior." In Advanced Theory and Practice in Sport Marketing, 115–57. Routledge, 2010. http://dx.doi.org/10.4324/9780080556932-15.

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"Sport Consumer Behavior." In Advanced Theory and Practice in Sport Marketing, 121–56. Routledge, 2012. http://dx.doi.org/10.4324/9780203123386-16.

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Conference papers on the topic "Sport consumer behavior"

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Rizvandi, Aye, Farshad Tojari, and Zahea Sadegh Zadeh. "Sport consumer behaviour model: Motivators and constraints." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.48.

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Darázs, Tamás, and Ľuboš Jurečka. "CONSUMER BEHAVIOUR WHILE WATCHING AN ADVERTISING SPOT." In 16th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2020. http://dx.doi.org/10.7441/dokbat.2020.08.

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Luo, Zhe. "The Consumer Behavior Analysis under Large Data Environment." In Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ieesasm-17.2018.69.

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"Consumer Behavior on Purchasing Decision in Buying Sports Clothes in Saraburi Province, Thailand." In Higher Education and Innovation Group. Higher Education and Innovation Group in Education (HEAIG), 2017. http://dx.doi.org/10.15242/heaig.h0117507.

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Song, Youkai. "Sports Consumer Behavior Based on Integrated Data in the Context of Big Data." In ICIMTECH 21: The Sixth International Conference on Information Management and Technology. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3465631.3465642.

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Wang, Xuehong. "Optimal pricing and quality policy considering consumer learning behaviors in online marketplaces." In 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016). Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/metss-16.2016.55.

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Du, Juan, Mei-Yen Chen, and Yu-Feng Wu. "Consumers’ Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement." In 2019 International Conference on Industrial Engineering and Systems Management (IESM). IEEE, 2019. http://dx.doi.org/10.1109/iesm45758.2019.8948118.

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Wang, Fong-Jia, Chih-Fu Cheng, Yu-Cheng Lu, and Juan Du. "An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans." In 2019 International Conference on Industrial Engineering and Systems Management (IESM). IEEE, 2019. http://dx.doi.org/10.1109/iesm45758.2019.8948105.

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Lee, Su-Shiang, Hua-Yi Lin, Kok How Teo, Wei Peng Tan, and Chih-Wei Lin. "Discussion on The Consumers Motivation to Watch E-sports Game and The Follow-up Behaviors Intention." In ICEEL 2018: 2018 2nd International Conference on Education and E-Learning. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3291078.3291091.

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Azad, Saeed, and Ehsan Ghotbi. "Nash Equilibrium of a Retail Electricity Market With a High Penetration of Small Renewable Suppliers." In ASME 2016 Power Conference collocated with the ASME 2016 10th International Conference on Energy Sustainability and the ASME 2016 14th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/power2016-59388.

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Abstract:
Increasing the level of the competition, a worldwide trend in the evolution of electricity markets, has made game theory a notably popular approach to find the market equilibrium. This paper models a retail electricity market with a high penetration of renewable resources. Using game theory, the clearing electricity prices, as well as the optimum behavior of market participants are obtained. In this model, which is inspired by the “Energy Internet” concept, consumers play an active role in managing their load demands. This highly dynamic model allows us to analyze consumers’ reaction to price fluctuations. Spot pricing, which is employed here to model the electricity market, can make consumers react to the high electricity prices. This is particularly important in the demand side management, where consumers should modify their demand through financial incentives. Two types of active players are considered in this electricity market, small electricity suppliers and consumers. Electricity grid, while present in the market, only takes the responsibility to compensate for the deficiency of power from small and mid-size suppliers. The problem is formulated mathematically, subject to a number of local and global constraints to find the Nash equilibrium.
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