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Relevant bibliographies by topics / Sport event marketing

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Academic literature on the topic 'Sport event marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Sport event marketing"

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McKechnie, Donelda S. "PromoSeven Sports Marketing." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–5. http://dx.doi.org/10.1108/20450621111110348.

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Subject area Sport marketing, sponsorship, marketing strategy, event management. Study level/applicability Undergraduate and Postgraduate Business and Management. Case overview This case discusses sport marketing within an emerging market business environment. PromoSeven Sports Marketing is the focus company. PromoSeven name is synonymous with major events particularly Emirates Airline Rugby 7s and the Olympic Council of Asia. The case highlights the challenges facing sponsorship, event management, sport marketing and PromoSeven's own business strategy after the 2009 economic downturn drew att

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Taks, Marijke, B. Chris Green, Laura Misener, and Laurence Chalip. "Sport participation from sport events: why it doesn’t happen?" Marketing Intelligence & Planning 36, no. 2 (2018): 185–98. http://dx.doi.org/10.1108/mip-05-2017-0091.

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Purpose The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation. Design/methodology/approach The study used an action research approach for which the researchers served as consultants and facilitators for local sports in the context of the International Children’s Games. Initially three sports were selected, and two sports were guided through the full leveraging process. Prior to the event, actions were planned and refined, while researchers kept field notes. Chal

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Caminero-Granja, José Antonio, Javier Pajares-Gutierrez, and Natalia Martin-Cruz. "Sports events and project managent. A PM2 proposal." Journal of Industrial Engineering and Management 15, no. 2 (2022): 323. http://dx.doi.org/10.3926/jiem.3722.

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Purpose: To use the project management approach for the management of the events and, particularly, to adapt the PM2 methodology to sports events.Design/methodology/approach: Theoretical analysis about whether a sport event is a project, and what must be fulfilled for it to be so. Theoretical analysis approach into the roles of the event manager and project manager. Theoretical adaptation of the PM2 to sport management.Findings: Event management could benefit from PM2 with several adaptations. The main ones imply separating the execution phase in two separate ones due to simultaneous and mass

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Raggiotto, Francesco. "Risk is my business. Determinants of revisit intentions among participants in extreme sporting events." MERCATI & COMPETITIVITÀ, no. 2 (June 2019): 105–26. http://dx.doi.org/10.3280/mc2-2019oa8134.

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Multi-billion-dollar revenues and thousands of people involved, qualify extreme sports as a growing marketing phenomenon. This study addresses the determinants of consumer-athletes intention to revisit extreme sport events. We propose a model investigating the role sensation-seeking tendency, event satisfaction, and event image fit in determining revisit intention of active participants, basing on sensationseeking theory. The model is empirically tested with the SPSS PROCESS macro on 240 active participants in extreme sport events. The findings suggest that sensationseeking leads to revisit in

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Perić, Marko, and Ana Tanković. "Investigating the satisfaction of active event sport tourists." European Journal of Tourism Research 28 (March 15, 2021): 2806. http://dx.doi.org/10.54055/ejtr.v28i.2251.

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Active event sport tourists (AESTs) are those tourists who are taking part in organised events as competitors. Each event is held in a particular destination and, as a part of a highly competitive industry, both events and destinations offer an ever-widening range of services, striving to make their visitors satisfied. In order to better understand, conceptualize and manage the AESTs’ satisfaction, the primary research based on a questionnaire survey was conducted on 16 small-scale sports events, collecting 502 responses. Results indicate that six satisfaction categories emerged: four event-re

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Getu, Zemikael. "International sport marketing: practical and future implication." Journal Research of Social Science, Economics, and Management 3, no. 02 (2023): 333–51. http://dx.doi.org/10.59141/jrssem.v3i02.537.

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The principles and tools of sport marketing represent the essential knowledge sport managers require in order to position their sport, association, club, team, player, code or event in the highly competitive sport market. This article explains the principles and tools of marketing sport organisations, marketing mix, tourist orientation, segemetation strategy, communication mix and framework for targeted sport event packaging. The purpose of this article is to introduce the core philosophy and process of sport marketing. It will introduce some basic marketing concepts, and will outline the Spor

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Piątkowska, Monika, and Jolanta Żyśko. "Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™." Physical Culture and Sport. Studies and Research 50, no. 1 (2010): 118–32. http://dx.doi.org/10.2478/v10141-010-0029-6.

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Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without

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Ferrand, Alain, and David K. Stotlar. "Introduction: New perspectives in sport event marketing." International Journal of Sport Management and Marketing 7, no. 3/4 (2010): 145. http://dx.doi.org/10.1504/ijsmm.2010.032576.

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Elfman, Lois. "Teaching business of sport preps students for careers." College Athletics and the Law 22, no. 3 (2025): 12. https://doi.org/10.1002/catl.31468.

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As people in academia wonder what to expect from name, image, and likeness or how colleges and universities will handle the landmark House settlement, they’ll often consult Lisa Delpy Neirotti, Ph.D., Director of the M.S. in Sport Management Program at the George Washington University School of Business, where she's Associate Professor of Sport Management. Her accomplishments are many, including the Sports Tourism Innovator Award and the Outstanding Leadership and Service Award for the International Special Events Society, and co‐author of The Ultimate Guide to Sport Event Management and Marke

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Jin-Long Chen, Jin-Long Chen, and Sheng-Wen Wang Jin-Long Chen. "The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport." 企業管理學報 46, no. 4 (2021): 047–66. http://dx.doi.org/10.53106/102596272021120464003.

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<p>This study investigates event marketing and brand positioning that influence brand attitudinal loyalty and brand behavioral loyalty through brand identification and brand personality in the field of spectator sport. The current study is one of the first to demonstrate the relationship between brand positioning and attitudinal/behavioral loyalty in the spectator sport context. This work conducted the survey method and collected 240 effective customer samples in professional sport events in Taipei City. The findings showed that brand positioning substantially influences both brand attit

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Dissertations / Theses on the topic "Sport event marketing"

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Nufer, Gerd. "Ambush-Marketing im Sport Grundlagen - Strategien - Wirkungen." Berlin Erich Schmidt, 2010. http://d-nb.info/1001661648/04.

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Price-Rhea, Kelly. "Sport Environment/Atmospherics: Impact on the Physical and Online Spectator Event Experience." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/474.

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This chapter discusses atmospherics as a sport marketing strategy. Even though it has traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric variables, online atmospheric variables, and applications to sport are discussed. In addition, the spectator experience cycle is introduced with atmospheric correlations. The purpose of the chapter is to explain why atmospherics are important to the sport industry and to demonstrate how sport marketers

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Alionis, Laimonas. "Sporto renginių organizaciniai aspektai Kaišiadorių rajone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_132010-19389.

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Bakalauro darbo autorius IV kurso turizmo ir sporto vadybos programos Lietuvos sporto universiteto studentas Laimonas Alionis. Darbo tema - sporto renginių organizaciniai aspektai Kaišiadorių rajone. Šiuo darbu buvo norima išanalizuoti ir ištirti sporto renginių Kaišiadorių rajone organizavimo aspektus. Tikslinė auditorija - 46 - 55 metų, aukštąjį išsilavinimą turintys tarnautojai, kurių mėnesinės pajamos 1501 - 2500 litų. Pagrindiniai sporto renginių Kaišiadorių rajone organizavimo aspektai yra šie: renginio planavimo procesas, renginio tikslas, tikslų nustatymo mechanizmas, pajamų šaltinių n

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Jensen, Jonathan A. "The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1426070279.

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Shonk, David J. "Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148617265.

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Jones, Charles W., and Kevin K. Byon. "The Influence of Repeat Attendance and Stakeholder Type on Value Co-creation in Recurring Sport Event Setting." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/3966.

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Building on Service-Dominant Logic, the Sport Value Framework, and the Psychological Continuum Model, this study is a micro-level perspective of value co-creation in spectator sport. By examining sport through the VCC lens, the dual role of the customer as both a contributor to and a beneficiary of value is acknowledged and the importance of stakeholder interactions is emphasized. The objective of this study was to develop a conceptual model of sport consumption value co-creation, to analyze the extent to which two theoretically and managerially important factors—attendance frequency (i.e., fi

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Mikužis, Mantas. "Dviračių sporto renginių saugumo užtikrinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131021-97421.

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Darbo objektas – dviračių sporto renginių saugumas. Darbo tikslas – nustatyti dviračių sporto renginių organizavimo ir saugumo užtikrinimo specifiką Darbo uždaviniai: 1. Apibrėžti sporto renginių sampratą ir organizavimo planavimo ypatumus, 2. Apibūdinti dviračių sporto renginių specifiką saugumo užtikrinimo požiūriu, 3. Nustatyti dviračių sporto renginių saugumo užtikrinimo lygmenį organizatorių ir dalyvių požiūriu. Rezultatai: • Atlikus mokslinės literatūros apžvalgą bei analizę atskleista sporto renginių samprata, jų klasifikacija pagal Daniel S. Mason, D. Getz, McDonell. • Išanalizuota

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Karlgren, Maria, and Fabian Wingfors. "Destinationsutveckling i samband med folkliga motionslopp." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12650.

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The purpose of this study, written in Swedish, is to study two of the most popular sportsevents in Sweden; Vasaloppet and Göteborgsvarvet (Gothenburg Half Marathon) and theaffect the events has on the host destinations and also how the organizers use the destinationsfor their development.The study also shows how municipalities and public authorities connected to destinationdevelopment handles these events for their own purpose in their destination marketing todevelop their destination and improve the destination image.To achieve the purpose of the study, the following research questions has be

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Albers, Aline. "Sport als Imageträger im Tourismus : Auswirkungen und Chancen von Sportevents für Destinationen - untersucht am Beispiel der Deutschland-Tour /." Paderborn : Fach Geographie, Univ, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013018967&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Schlesinger, Torsten, and Tom Prager. "Zur Bedeutung von Affinität beim Imagetransfer in der Praxis sportbezogener Marketing-Events." Universitätsbibliothek Chemnitz, 2011. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-67576.

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Bei einer wissenschaftlichen Betrachtung des Eventmarketing wird deutlich, dass es sich um eine recht junge Form der Marktkommunikation handelt, die sich inhaltlich noch nicht voll und ganz etabliert hat. Im Gegensatz dazu ist das große Interesse der Marketingpraxis unverkennbar. Vor diesem Hintergrund wird deutlich, dass ein umfassender wissenschaftlicher Handlungsbedarf besteht. Denn ein erfolgsversprechender Einsatz dieses Instrumentes wird langfristig nur durch wissenschaftlich fundierte Kenntnisse möglich sein. Zu vertiefen sind die Bemühungen der Wissenschaft, Wirkungspotenziale und die

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Books on the topic "Sport event marketing"

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Graham, Stedman. The ultimate guide to sport event management and marketing. Irwin Professional Pub., 1995.

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Bergin, Ron. Sponsorship: Principles & practice : a practical guide to entertainment, sport, music and event marketing. Amusement Business, 1987.

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Bergin, Ron. Sponsorship, principles & practices: A practical guide to entertainment, sport, music and event marketing. Edited by Zhito Lisa. Amusement Business, 1989.

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Schaaf, Phil. Sports, Inc.: 100 years of sports business : event evolution ... Prometheus Books, 2004.

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Wilkinson, David G. The Event Management and Marketing Institute. Edited by Event Management and Marketing Institute (Willowdale, Ont.). Event Management and Marketing Institute, 1988.

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Wissenschaftliche Konferenz Eventforschung (4th 2012 Technische Universität Chemnitz). Events und Sport: Stand und Perspektiven der Eventforschung. Springer Gabler, 2013.

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Kaser, Ken. Sports and entertainment marketing. South-Western Educational Pub., 2001.

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McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. UMI Dissertation Services, 2000.

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Ukman, Lesa. IEG's guide to sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. IEG, 2008.

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Ukman, Lesa. IEG's guide to sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. IEG, 2008.

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Book chapters on the topic "Sport event marketing"

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Zagnoli, Patrizia, and Elena Radicchi. "Disruptive Technologies on Sport Event Marketing." In Marketing Analysis in Sport Business. Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-3.

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Rice, Jason A., Marion E. Hambrick, and T. Christopher Greenwell. "Congruity Perceptions in Endurance Event Participant Consumers." In Marketing Analysis in Sport Business. Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-11.

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Shi, Ruiying, and Tao Yang. "Sustainable development of sport event tourism destinations." In Sport Marketing in a Global Environment. Routledge, 2022. http://dx.doi.org/10.4324/9781003270041-6.

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Medina Rodríguez, Rosa, Oswaldo Ceballos Gurrola, Mireya Medina Villanueva, Marina Reyes Robles, María Grethel Ramírez Siqueiros, and Rosa López de D'Amico. "Analyzing Athletes' Satisfaction toward the Organization of a Sport Event." In Marketing Analysis in Sport Business. Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-15.

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Groza, Mya Pronschinske, Mark D. Groza, Luis Miguel Barral, and Jose Antonio Rodero. "The Role of Pride in Retaining Sport Event Volunteers—An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_193.

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Sofia, Gkarane, and Vassiliadis Chris. "Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_3.

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Patel, Samira, and Abdullah Aljafari. "Qatar’s Journey from World Cup Host to a Premier Tourist Destination." In Gulf Studies. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-97-8414-1_11.

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Abstract This case study explores the transformative impact of the FIFA World Cup 2022 on Qatar’s tourism landscape. The case emphasizes the challenges faced by managers when attempting to market a destination and the use of communication tools to achieve that goal. Qatar’s tourism industry has recently experienced significant growth; this case study provides insights on the factors leading to such success. The narrative highlights the influence of international mega sport events paired with a country’s rich cultural heritage and modern architecture on tourist perceptions and preferences. Insi

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Grohs, Reinhard, and Heribert Reisinger. "Sponsorship of Televised Sport Events." In Quantitative Marketing and Marketing Management. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_22.

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Masterman, Guy. "Marketing planning and implementation." In Strategic Sports Event Management, 4th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003046257-10.

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Drengner, Jan, and Julia Köhler. "Stand und Perspektiven der Eventforschung aus Sicht des Marketing." In Events und Sport. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-03681-2_5.

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Conference papers on the topic "Sport event marketing"

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Cho, Woojeong, and Kyongimn Le. "The Relationship between Sport Event Sustainability and City Marketing Effectiveness." In 10th International Workshop on Business 2016. Global Vision School Publication, 2016. http://dx.doi.org/10.21742/asehl.2016.3.21.

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Sherovska, Gjorgjina. "Sports-Related Nutrition Marketing and Its Performance Impact on Athletes in the Republic of North Macedonia." In 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.171.

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Nutrition is increasingly recognized as a key component of optimal sporting performance, with both the science and practice of sports nutrition developing rapidly. The sports nutrition market has witnessed robust growth in the past few years; it is gaining pace due to the increase in health awareness among the population, new product development, the rapid increase in urbanization, and growth in a number of sales outlets, health clubs, fitness centers and gyms. Athletes use a range of nutritional and diet strategies to improve sports performance. Nutrition plans need to be personalized to

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Ardiyanti, Riska, Billy Castyana, Mugiyo Hartono, Dwi Gansar Wijayanti, and Wahyu Kurniawan. "How Social Media Used to Attract Participants in Sport Event? A Case Study of Kudus Futsal Championship’s Marketing Strategy." In Proceedings of the 6th International Seminar on Public Health and Education, ISPHE 2022, 29 June 2022, Semarang, Central Java, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.29-6-2022.2326116.

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Budevici-Puiu, Liliana, and Ruslan Berzoi. "Dimensiunea normativă a violenței manifestată în competițiile sportive." In Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.02.

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The article addresses the issue of regulating the manifestations of violence in sports at the international level, being proved the need to adopt the specialized legislation in the Republic of Moldova for the successful resolution of the contravention / criminal cases committed on this occasion. At present, sport fulfills a variety of functions, extremely useful from a social point of view, being largely focused on the competition between the participants. It should also be noted that each type of competition is based on aggression to some extent, which is especially noticeable in those sporti

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Bulanova, Ekaterina, Marina Platonova, and Olga Rokunova. "Features of Marketing Activities of the Football Club “Nizhny Novgorod”." In 79th International Scientific Conference of University of Latvia. University of Latvia, 2021. http://dx.doi.org/10.22364/htqe.2021.88.

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The relevance of the research topic is due to the fact that marketing in sports is an effective component of sports management, just as it is in other areas of management. Sports marketing has its own specific features based on the characteristics of a particular sport, and this article deals with football marketing. The purpose of this article is to reflect the results of the study of a sports club’s marketing activities. The object of the study is the regional football club “Nizhny Novgorod”(Russia). The main objectives of the study are to identify the factors that attract the fans’ interest

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Ababei, Radu, and Alina Ababei. "Study on the role of Romanian olympic champions's models in achieving olympic education." In The International Scientific Congress "Sports. Olimpysm. Health". SOH 2023. 8th Edition. The State University of Physical Education and Sport, 2025. https://doi.org/10.52449/soh23.02.

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"Olympic education" is a term with a history of about 50 years, which was proposed by N. Moller. It first appeared in sports education and Olympic research in the 1970s. Does "Olympic education" signify the revival of the educational ideals of ancient Greece, or is its purpose merely to lend credibility to the marketing of Olympic symbols? This question must be answered in terms of principles, and the answer delves deep into the history and concept of the modern Olympic Movement. Its founder, the Frenchman Pierre de Coubertin, considered himself first and foremost an educator, and his primary

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Bulatović, Anka, Lidija Vučićević, and Elda Lolić. "Perspectives of the Development of Sports Tourism in Bosnia and Herzegovina." In 10th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eraz.2024.575.

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Sports tourism is considered one of the fastest-growing sectors in tourism. More and more tourists are interested in sports activities during their travels, regardless of whether sports are the main purpose of the trip or not. Major sporting events can be a catalyst for tourism development if they are successfully used in terms of destination branding, infrastructure development and other economic and social benefits. This research analyzed the importance, potentials and challenges, as well as the perspectives on the development of sports tourism in Bosnia and Herzegovina. Numerous destination

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Badin, Andrei, and Luiza Manea. "WAYS OF USING E-LEARNING FOR CULTURE CONSUMERS AND IMPLEMENTING IT IN THE MARKETING OF CULTURAL SERVICES." In eLSE 2018. ADL Romania, 2018. http://dx.doi.org/10.12753/2066-026x-18-047.

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This paper presents ways in which e-learning is used in some industries and how it can be used and implemented in the fine arts services with the help of digital marketing. Culture consumers can take part in the creative process with the help of e-learning. The services economy is booming. Most of business have an online profile and use it in order to get in touch with potential customers and loyal customers, even trying and succeeding in evangelizing some customers that promote their services to others. The highlights of the year 2017 are digital and online trends that encourage fast consumpt

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Ciğerci, Esra, and Alparslan Özmen. "A Conceptual Study on the Effect of Learning Tourism Regions on City Marketing." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01089.

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The development of technology and transportation facilities allow people for weekend getaways. Nowadays, instead of waiting for longer holidays, people can experience different cultures and history, attend sport events, visit friends or do shopping in a different city during a short time length. This is a rapidly increasing trend in both Europe and the rest of the world which mobilized local officials; thus, city marketing, urban tourism and finally the most recent concept of learning regions all have gained importance. The purpose of this study is to examine the relationship among learning re

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Kröckel, Pavlina, Alexander Piazza, and Pascal Wessel. "Sports marketing innovation: increasing fan engagement via innovative statistics from facial emotion recognition." In 4th International Conference. Business Meets Technology. Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/bmt2022.2022.15631.

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Technology in football is increasingly used for decision making. Adoption, especially in Germany, has been slow. However, the benefits of data analytics for pre-, and post-match analysis have motivated decision makers to pay attention to the data science trend. Nowadays, football clubs from the third leagues or even amateur clubs are using technology to help them gain a competitive edge. Fan experience, both online and offline (home infront of the TV or at the stadium) is driving the next innovation stage in football. The study presented here is focused on testing and evaluation a facial recog

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Reports on the topic "Sport event marketing"

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Xiang, Ling. The power of perception in sports marketing: How construal level theory scores big in sports events advertising. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1473.

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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones

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