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Books on the topic 'Sport event marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Graham, Stedman. The ultimate guide to sport event management and marketing. Chicago: Irwin Professional Pub., 1995.

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2

The sports event management and marketing playbook. Hoboken, N.J: J. Wiley & Sons, 2005.

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3

Bergin, Ron. Sponsorship: Principles & practice : a practical guide to entertainment, sport, music and event marketing. Evanston, IL: Amusement Business, 1987.

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4

Bergin, Ron. Sponsorship, principles & practices: A practical guide to entertainment, sport, music and event marketing. Edited by Zhito Lisa. [Nashville, TN]: Amusement Business, 1989.

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5

Schaaf, Phil. Sports, Inc.: 100 years of sports business : event evolution ... Amherst, N.Y: Prometheus Books, 2004.

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6

A, Grossman David, and Nicholson Gordon, eds. Sports & entertainment marketing. Woodland Hills, CA: Glencoe/McGraw-Hill, 2005.

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7

The sports marketing guide. Cleveland, Ohio: Points Ahead Inc., 1993.

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8

Wilkinson, David G. The Event Management and Marketing Institute. Edited by Event Management and Marketing Institute (Willowdale, Ont.). Willowdale, Ont: Event Management and Marketing Institute, 1988.

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9

Kaser, Ken. Sports and entertainment marketing. Cincinnati, OH: South-Western Educational Pub., 2001.

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10

Wissenschaftliche Konferenz Eventforschung (4th 2012 Technische Universität Chemnitz). Events und Sport: Stand und Perspektiven der Eventforschung. Wiesbaden: Springer Gabler, 2013.

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11

Consumer behavior knowledge for effective sports and event marketing. New York: Psychology Press, 2011.

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12

Ukman, Lesa. IEG's guide to sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. Chicago: IEG, 2008.

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13

Ukman, Lesa. IEG's guide to sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. Chicago: IEG, 2008.

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14

McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. Ann Arbor, MI: UMI Dissertation Services, 2000.

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15

Gupta, Seema. Event-sponsor personality fit and sponsor identification. Bangalore: Indian Institute of Management Bangalore, 2007.

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16

Drury, Jennifer E. The athlete's guide to sponsorship: How to find an individual, team, or event sponsor. 2nd ed. Boulder, Colo: Velo Press, 1998.

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17

Kennzeichenschutz für Veranstaltungen. Köln: C. Heymanns, 2010.

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18

John, Walters. Sportswriting and sports photography. Broomall, PA: Mason Crest, 2016.

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19

Sport and Event Marketing. McGraw-Hill Education, 2001.

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20

Goldblatt, Joe, and Frank Supovitz. The Sports Event Playbook: Managing and Marketing Winning Events. Wiley, 2004.

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21

Supovitz, Frank. The Sports Event Management and Marketing Playbook. Wiley, 2013.

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22

Strategic Sports Event Management. Routledge, 2009.

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23

Kaser, Ken, and Dotty B. Oelkers. Sports and Entertainment Marketing. Cengage Learning, 2015.

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24

Kaser, Ken, and Dotty B. Oelkers. Sports and Entertainment Marketing. 3rd ed. South-Western Educational Pub, 2007.

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25

Sports and Entertainment Marketing. 4th ed. Southwestern Cengage Learning, 2019.

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26

Consumer Behaviour In Sport And Events Marketing Action. Butterworth-Heinemann, 2008.

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27

Funk, Daniel, Kostas Alexandris, and Heath McDonald. Consumer Behaviour in Sport and Events. Taylor & Francis Group, 2016.

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28

Kahle, Lynn R. Consumer Behavior Knowledge for Effective Sports and Event Marketing. Routledge, 2011. http://dx.doi.org/10.4324/9780203844113.

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29

Drury, Jennifer, and Cheri Elliot. The Athlete's Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor. VeloPress, 2000.

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30

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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31

Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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32

Sponsorship in marketing: Effective communication through sports, arts and events. Routledge, 2014.

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33

Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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34

Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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35

Sports and Entertainment Management. South-Western Educational Pub, 2004.

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36

Ambush Marketing And The Megaevent Monopoly How Laws Are Abused To Protect Commercial Rights To Major Sporting Events. T.M.C. Asser Press, 2012.

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37

Sponsorship in Marketing. Taylor & Francis Group, 2020.

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38

Cornwell, T. Bettina. Sponsorship in Marketing. Taylor & Francis Group, 2020.

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39

Ieg's Guide to Sponsorship: Everything You Need To Know About Sports, Arts, Event, Entertainment and Cause Marketing. Ieg Inc, 2003.

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40

Llewellyn, Matthew P., and John Gleaves. Selling Out the Amateur Ideal. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040351.003.0008.

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This chapter discusses the continued decline of amateurism during the late 1960s and 1970s. Soaked in the countercultural spirit of the era, movements around the world challenged social norms and social order, often through radical and subversive efforts. The sustained push for civil rights along racial, gender, and social lines powerfully exposed the system of inequality in capitalist societies. Amateur sport was not immune to emerging cultural movements that challenged exploitation and threatened the status quo. Hair gradually lengthened as athletes questioned the authority of coaches and administrators. The sociologist Harry Edwards founded the Olympic Project for Human Rights in 1967, which also protested racial discrimination in both sport and society at large. Even sportswomen mobilized in their push for greater inclusion and pay equity, particularly as television and commercial marketing transformed elite sport into lucrative commodities. The International Olympic Committee suddenly found itself caught between the pillars of tradition and modernity. Under the leadership of its aging president, Avery Brundage, it struggled to keep pace with the shifting sporting landscape.

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41

(Firm), IEG, ed. IEG's complete guide to sponsorship: Everything you need to know about sports, arts, event, entertainment, and cause marketing. Chicago, Ill: IEG, 1996.

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42

(Firm), IEG, ed. IEG's complete guide to sponsorship: Everything you need to know about sports, arts, event, entertainment, and cause marketing. Chicago, Ill: IEG, 1996.

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43

Vogan, Travis. Creating and Sustaining America’s Game. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038389.003.0002.

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This chapter charts the National Football League's (NFL) meteoric rise, thanks to NFL Films' unwavering designation of pro football as a unique and unifying reflection of America. Fueled by a combination of sport and media's increasingly profitable symbiosis and Commissioner Pete Rozelle's image-consciousness, the NFL enhanced its marketing efforts during the 1960s and began to diversify aggressively, creating branded products that reached out to audiences beyond the white, middle-class men who composed its typical fan base. The Rozelle-era NFL solidified its prominence in American culture through its merger with the American Football League and subsequent development of the Super Bowl. This chapter examines how the NFL made connections to as many potential fans as possible by establishing national television exposure, branding various items, organizing athletic events for kids, donating to charitable causes, and creating a tourist attraction. It looks at one production that codified NFL Films' signature aesthetic practices, They Call It Pro Football, and how it situates professional football as “the sport of our time.”

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