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Dissertations / Theses on the topic 'Sport event marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Nufer, Gerd. "Ambush-Marketing im Sport Grundlagen - Strategien - Wirkungen." Berlin Erich Schmidt, 2010. http://d-nb.info/1001661648/04.

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2

Price-Rhea, Kelly. "Sport Environment/Atmospherics: Impact on the Physical and Online Spectator Event Experience." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/474.

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This chapter discusses atmospherics as a sport marketing strategy. Even though it has traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric variables, online atmospheric variables, and applications to sport are discussed. In addition, the spectator experience cycle is introduced with atmospheric correlations. The purpose of the chapter is to explain why atmospherics are important to the sport industry and to demonstrate how sport marketers

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3

Alionis, Laimonas. "Sporto renginių organizaciniai aspektai Kaišiadorių rajone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_132010-19389.

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Bakalauro darbo autorius IV kurso turizmo ir sporto vadybos programos Lietuvos sporto universiteto studentas Laimonas Alionis. Darbo tema - sporto renginių organizaciniai aspektai Kaišiadorių rajone. Šiuo darbu buvo norima išanalizuoti ir ištirti sporto renginių Kaišiadorių rajone organizavimo aspektus. Tikslinė auditorija - 46 - 55 metų, aukštąjį išsilavinimą turintys tarnautojai, kurių mėnesinės pajamos 1501 - 2500 litų. Pagrindiniai sporto renginių Kaišiadorių rajone organizavimo aspektai yra šie: renginio planavimo procesas, renginio tikslas, tikslų nustatymo mechanizmas, pajamų šaltinių n

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Jensen, Jonathan A. "The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1426070279.

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5

Shonk, David J. "Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148617265.

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Jones, Charles W., and Kevin K. Byon. "The Influence of Repeat Attendance and Stakeholder Type on Value Co-creation in Recurring Sport Event Setting." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/3966.

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Building on Service-Dominant Logic, the Sport Value Framework, and the Psychological Continuum Model, this study is a micro-level perspective of value co-creation in spectator sport. By examining sport through the VCC lens, the dual role of the customer as both a contributor to and a beneficiary of value is acknowledged and the importance of stakeholder interactions is emphasized. The objective of this study was to develop a conceptual model of sport consumption value co-creation, to analyze the extent to which two theoretically and managerially important factors—attendance frequency (i.e., fi

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7

Mikužis, Mantas. "Dviračių sporto renginių saugumo užtikrinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131021-97421.

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Darbo objektas – dviračių sporto renginių saugumas. Darbo tikslas – nustatyti dviračių sporto renginių organizavimo ir saugumo užtikrinimo specifiką Darbo uždaviniai: 1. Apibrėžti sporto renginių sampratą ir organizavimo planavimo ypatumus, 2. Apibūdinti dviračių sporto renginių specifiką saugumo užtikrinimo požiūriu, 3. Nustatyti dviračių sporto renginių saugumo užtikrinimo lygmenį organizatorių ir dalyvių požiūriu. Rezultatai: • Atlikus mokslinės literatūros apžvalgą bei analizę atskleista sporto renginių samprata, jų klasifikacija pagal Daniel S. Mason, D. Getz, McDonell. • Išanalizuota

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Karlgren, Maria, and Fabian Wingfors. "Destinationsutveckling i samband med folkliga motionslopp." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12650.

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The purpose of this study, written in Swedish, is to study two of the most popular sportsevents in Sweden; Vasaloppet and Göteborgsvarvet (Gothenburg Half Marathon) and theaffect the events has on the host destinations and also how the organizers use the destinationsfor their development.The study also shows how municipalities and public authorities connected to destinationdevelopment handles these events for their own purpose in their destination marketing todevelop their destination and improve the destination image.To achieve the purpose of the study, the following research questions has be

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Albers, Aline. "Sport als Imageträger im Tourismus : Auswirkungen und Chancen von Sportevents für Destinationen - untersucht am Beispiel der Deutschland-Tour /." Paderborn : Fach Geographie, Univ, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013018967&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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10

Schlesinger, Torsten, and Tom Prager. "Zur Bedeutung von Affinität beim Imagetransfer in der Praxis sportbezogener Marketing-Events." Universitätsbibliothek Chemnitz, 2011. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-67576.

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Bei einer wissenschaftlichen Betrachtung des Eventmarketing wird deutlich, dass es sich um eine recht junge Form der Marktkommunikation handelt, die sich inhaltlich noch nicht voll und ganz etabliert hat. Im Gegensatz dazu ist das große Interesse der Marketingpraxis unverkennbar. Vor diesem Hintergrund wird deutlich, dass ein umfassender wissenschaftlicher Handlungsbedarf besteht. Denn ein erfolgsversprechender Einsatz dieses Instrumentes wird langfristig nur durch wissenschaftlich fundierte Kenntnisse möglich sein. Zu vertiefen sind die Bemühungen der Wissenschaft, Wirkungspotenziale und die

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11

Maček, Otta. "Analýza mistrovství světa v ledním hokeji v Praze a Ostravě." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206253.

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The aim of this thesis is the impact analysis of hosting the IIHF Ice Hockey World Championship in Prague and Ostrava in 2015.The first part of thesis is about sport events, event marketing and event tourism. The second part of thesis is the analysis of impacts of hosting IIHF Ice Hockey World Championship on tourism in Prague and Ostrava.

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12

Granlund, Cajsa, and Ramona Gruber. "Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49020.

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Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. The study was based on the theory of reasoned action as well as the constructs of service quality, hedonic value, and utilitarian value, which were added as antecedents. A quantitative research approach with a face-to-face survey at the event and an online questionnaire was pu

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Hallros, Jessica. "Marketingplan for Vätternrundan." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-783.

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<p>Aim: Vätternrundan is one of three cycling rides organised yearly in Motala,Sweden. It is one of the world’s largest cycling events in number of participants, but staying at the top requires constant reinvention and reconfiguration. The purpose of this study is to formulate a strategic marketing plan for the business unit Vätternrunda answering the following questions for effectiv marketing management.</p><p>- How can competitive advantage be achieved?</p><p>- What is the holistic current situation of the business?</p><p>- What marketing strategy can and should be used?</p><p>Method: The wo

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Silveira, Marcelo Paciello da. "O comportamento do consumidor esportivo: um estudo sobre os fatores que influenciam o comparecimento do público aos estádios e arenas no Brasil." Universidade Nove de Julho, 2015. http://bibliotecadigital.uninove.br/handle/tede/1292.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-17T17:30:08Z No. of bitstreams: 1 MARCELO PACIELLO DA SILVEIRA.pdf: 1134273 bytes, checksum: c787b36fb19985386b8624d1d96f2ba3 (MD5)<br>Made available in DSpace on 2016-05-17T17:30:08Z (GMT). No. of bitstreams: 1 MARCELO PACIELLO DA SILVEIRA.pdf: 1134273 bytes, checksum: c787b36fb19985386b8624d1d96f2ba3 (MD5) Previous issue date: 2015-11-19<br>This study aimed to evaluate what factors influence the attendance of the public at stadiums and arenas in Brazil. The study sought to understand the different factors (identification with the t

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Ishac, Wadih. "Furthering national development through sport, the case of Qatar." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCH037/document.

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Lorsque nous parlons de relations internationales, nous parlons généralement de diplomatie et d'investissement, Le sport peut être utilisé comme outil pour améliorer la diplomatie entre les pays, ainsi que pour développer les intérêts économiques et sociaux. De plus, le sport occupe une place importante dans le repositionnement de l'image d'une nation, tout en améliorant le processus d'intégration des jeunes générations dans le monde. L'un des principaux intérêts, du point de vue du gouvernement, est de créer un lien affectif positif avec la nation hôte de l’évènement sportif. Ce qu'on appelle

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16

Fall, Ibrahima. "Analyse comparative des facteurs de fréquentation d'événements sportifs au Sénégal. Cas de la lutte avec frappe, du football navétane et du football professionnel." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLS223.

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L’étude prend sa source dans une préoccupation qui anime la plupart des dirigeants de fédérations et de clubs sportifs au Sénégal : leur difficulté à mobiliser un public nombreux lors des évènements sportifs qu’ils organisent. Cette situation renvoie à un questionnement sur leur capacité actuelle à répondre aux besoins et attentes des spectateurs, les fidéliser et en conquérir de nouveaux. Dans ce contexte, notre question de recherche principale est de savoir quels sont les facteurs qui influencent la décision des spectateurs d’assister à des évènements sportifs au Sénégal ; en d’autres termes

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Mickus, Donatas. "Renginių marketingo komplekso valdymo barjerai: ištvermės sporto atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130213_150534-62245.

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Magistro baigiamajame darbe nagrinėjamos marketingo komplekso valdymo priemonės, taikomos organizuojant ištvermės sporto renginius. Teorinėje dalyje nagrinėjami marketingo komplekso valdymo barjerai. Darbas rengiamas argumentuojant, kad Lietuvos ištvermės sporto šakų federacijos, klubai, asociacijos vangiai ir sunkiai persiorientuoja prie šiuolaikinių sporto verslo vystymosi tendencijų, neturi reikiamos kompetencijos marketingo srityje, dėl to susiduria su esamais barjerais, kurie daro poveikį dalyvių masiškumui. Pagrindinis darbo tikslas įdentifikuoti ištvermės sporto šakų marketingo kompleks

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18

Sköld, Carl, and Julia Johansson. "Sponsring av idrottsevenemang som ett internt verktyg : En kvalitativ studie om hur Vasaloppets huvudsponsorer använder sponsring internt för att påverka de anställdas arbetsmotivation." Thesis, Högskolan Dalarna, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34201.

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Sponsring av idrottsevenemang innefattar ett ömsesidigt utbyte mellan sponsorn och idrottsevenemanget vilket gör att sponsring blir aktuellt både i idrottsvärlden och företagsvärlden. Företag som sponsrar idrottsevenemang kan arbeta med sponsringen både externt och internt. Det externa arbetet har länge varit det primära syftet med sponsring vilket har lett till att det interna arbetet inte uppmärksammats i samma utsträckning. En central faktor vid internt arbete är att påverka de anställdas arbetsmotivation. Syftet med denna studie är att skapa en förståelse för samt beskriva hur sponsring

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19

Baker, Bradley James. "Pricing Participant Sport: The Pricing Development Process in Long-Distance Running Events." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/423748.

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Tourism and Sport<br>D.B.A.<br>The current research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers develop, adopt, and implement particular pricing policies. Study One involves a descriptive census of policies currently in use for a comprehensive list of running events in the United States that include races at the full or half marathon distance. Study Two adop

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Antonsson, Camilla. "Sponsring eller event marketing – vilken metod stärker bäst ett företags varumärke inom sportbranschen? : En studie baserad på marknadschefers medvetenhet kring kommunikationsmetoderna sponsring och event marketing i samband med ett idrottsevent." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-62916.

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Idag finns det ett omfattande reklam- och mediebrus i samhället där marknadschefer försöker hitta den mest unika vägen för att få allmänheten att bli intresserade av just deras varumärke. Teorier visar att företag som medverkar i ett event genom kommunikationsmetoderna sponsring eller event marketing erhåller en ökad trovärdighet och stärker sitt varumärke. Hur medvetna är då företagets marknadschefer om skillnaden mellan sponsring och event marketing för att stärka sitt varumärke? Syftet med den här studien är att kartlägga nio marknadschefers medvetenhet mellan sponsring och event marketing

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Liikamaa, Johanna. "Intersport and their sponsored events - A case study of sponsorship relations." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8481.

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The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. A qualitative study has been conducted by doing interviews with representatives from three different events that Intersport are sponsoring, two interviews with Intersport and also observations during two of the events. Furthermore, a theoretical framework wi

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Kuzmickienė, Dalia. "Sporto varžybų organizavimo ir valdymo aspektai jojimo sporto šakos varžybų pavyzdžiu." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120620_120419-39184.

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Sporto varžybų organizavimo ir valdymo aspektai jojimo sporto šakos varžybų pavyzdžiu Organization and managing aspects of sport competition: The sample of the horse jumping competition Raktiniai žodžiai: varžybų organizavimas, varžybų valdymas Darbo objektas: jojimo sporto šakos (kliūtinio jojimo) Lietuvos Taurės IV etapo varžybų organizavimo ir valdymo aspektai Darbo tikslas - Nustatyti sporto varžybų organizavimo ir valdymo aspektus jojimo sporto šakos varžybų pavyzdžiu. Darbo uždaviniai: 1. Apibrėžti sporto renginių ir varžybų sampratą 2. Išanalizuoti organizacinius renginių ir sporto v

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23

Sinkevičius, Mantas Kazimieras. "Sporto renginio socialinės įtakos visuomenei vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_111528-97997.

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1. Sporto renginiai skatina socialinį aktyvumą, o vienas iš tokių renginių uždavinių – socialinių įgūdžių lavinimas. Socialinio aktyvumo trūkumas yra rimta moderniosios technologijos amžiaus problema. Sporto renginiai turi galios ir įtakos kovojant su šia neigiama aktualija, jie skatina neužsidaryti namuose prie kompiuterių ar televizorių, o integruotis į visuomenę. 2. Sporto renginiai – motyvuoja visuomenės narius socializuotis, susipažinti bei bendrauti ne tik su savo aplinkos žmonėmis. Skatina savirealizaciją ir mokymosi procesą bei šeimos, kaip pamatinės vertybės išsaugojimą. Ugdo vienybės

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Valinhas, Bruno Alexandre Miguel. "Marketing de eventos desportivos no âmbito das modalidades menos mediáticas. Estudo de caso do voleibol do Sport Lisboa e Benfica." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4451.

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O desporto constitui uma alavanca em vários setores da vida pública, nos quais os eventos desportivos assumem um lugar de destaque, pelas suas diversas implicações económicas, sociais e organizacionais. Para corresponder a todas as expectativas de que são alvos, os eventos desportivos necessitam de estar integrados num modelo de gestão que lhes proporcione a garantia de uma ótima atuação em todas as suas áreas de intervenção, com destaque para a promoção da modalidade. A gestão de marketing de eventos desportivos constitui uma inesgotável fonte onde os gestores de eventos desportivos podem ide

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Solomon, Steffen Brett. "Sports events for the citizens of the Nelson Mandela Bay." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/12897.

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The concept of city branding has sprung to prominence in recent years. This can be attributed to globalisation and the ease of access to all corners of the globe with the improvements in technology and modes of transport. This increased competition for resources, skills, talent and revenue has made cities not only compete with other cities in close proximity to one another, but also with cities across the world. The answer to this conundrum was found to be a comprehensive marketing strategy composed of clever and catchy slogans, beautiful logos, media campaigns and public relations drives. Thi

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Kvedaravičius, Paulius. "Sporto renginių žiūrovų elgsenos ypatumai: Lietuvos futbolo aspektas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080618_123647-06648.

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Magistro darbe pateikiami sporto renginių žiūrovų elgsenos teoriniai aspektai, tyrimo metodikos ir jos organizavimo analizė bei Lietuvos futbolo žiūrovų elgsenos tyrimas. Darbą sudaro: literatūros apžvalga, tyrimo metodika ir organizavimas, tyrimo rezultatai ir jų aptarimas bei išvados ir rekomendacijos. Pirmojoje dalyje aiškinama renginių ir sporto renginių sampratų esmė ir skirtumai, analizuojama sporto renginių žiūrovų tipologija ir jų elgseną įtakojantys veiksniai, nagrinėjama vartotojų-žiūrovų lojalumas, jų išlaikymas ir pakartotinio pirkimo priežastys bei aprašomas futbolo varžybų ž

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Mėlynienė, Šarūnė. "Sporto renginių ekonominio poveikio vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060515_181940-46179.

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SUMMARY Key words: sporting event, economic impact and evaluation methods. The object of the work: sporting event’s economic impact’s evaluation methods analysis. Problem (research) question: Is cost – benefit analysis more effective than economic impact analysis evaluating event’s economic impact? Research hypothesis: cost – benefit analysis is more effective than economic impact analysis evaluating event’s economic impact. The purpose of the work: To evaluate sporting event’s economic impact by accomplishing sporting event’s economic impact’s evaluation methods analysis. Tasks of the work:

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Sealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006." Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.

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Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the to

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Vann, Portia L. ""Gateway to the sideline": Brand communication on social media at large-scale sporting events." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/123653/1/Portia_Vann_Thesis.pdf.

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This thesis investigated how sport organisations use social media to communicate at international sporting events. Combining participant observation, interviews and Twitter data analysis, it examines two cases – the AFC Asian Cup and Netball World Cup – to document, analyse and compare the creation and implementation of social media strategy. This research uncovered that the development of social media strategy comprises six key pillars: volunteer selection and training, setting objectives, audience segmentation and targeting, platform-based approaches, content creation strategy and moderation

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Maioral, Rafael Franzoni. "Identificação e avaliação dos atributos que influenciam a decisão de participação em eventos de corrida pedestre no Brasil." Universidade do Estado de Santa Catarina, 2014. http://tede.udesc.br/handle/handle/54.

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Made available in DSpace on 2016-12-01T19:11:33Z (GMT). No. of bitstreams: 1 120337.pdf: 2530428 bytes, checksum: 1257bde6d7e3a80b40b7a94f981eaa7a (MD5) Previous issue date: 2014-09-24<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The scant bibliography of sports marketing; the practical obstacles encountered in the field of sports management in Brazil; the sport s role in the development of society and its special moment in the country; and the specific case of running races as social&cultural phenomenon they all motivate the conducting of a study that can contribute w

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Batty, Rachel Joanne. "Managing Stakeholder Relationships in Conjunction with a Public Health Agenda: A Case Study of Community Sport Events in New Zealand." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/367029.

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Existing research suggests that the stereotypical realm of taboo sport sponsorship, which has traditionally included tobacco and alcohol products, is evolving to incorporate soft drink, confectionary and fast food. Such products are viewed (by some event stakeholders and community members) as detrimental to public health initiatives and are seen as contributing to health issues including obesity, diabetes and heart disease. As a result, some organisations who associate themselves (via sponsorship) with community sport events are receiving criticism over the types of products they are promoting

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Seurkamp, Meredith. "NASCAR Sponsorship: Who is the Real Winner? An Event Study Proposal." Miami University Honors Theses / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1146069495.

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Hansson, Anneli, and Babak Houshmand. "Snowboard - en idrott för alla : En studie av Svenska skidförbundets satsning på ungdomar med invandrarbakgrund." Thesis, Swedish School of Sport and Health Sciences, GIH, Department of Sport and Health Sciences, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-262.

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<p>Sammanfattning</p><p>Syfte och frågeställningar</p><p>Syftet med denna uppsats har varit att kartlägga bakgrunden hos den urvalsgrupp som deltagit under Dream action day samt att undersöka vilka som lockades av sporten och vill vara med att bredda den. Vår avsikt är även att undersöka om Dream action day var ett bra sätt att nå ut till en ny målgrupp. Vår ambition är även att stödja Svenska skidförbundets i sin rekryteringsprocess samt utvärdera om satsningen varit lyckad. Frågeställningen har varit följande: Vilken etnisk, demografisk och ekonomiska bakgrund har de som deltar under Dream a

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Hanyšová, Jana. "Možnosti marketingové orientace Prague International Marathon, spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1561.

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První kapitoly práce (teoretické) vysvětlují pojmy jako sportovní marketing, event marketing a partnerství ve sportu. Dále analyzují postoj lidí ke sportu a jejich životní styl. Diplomová práce samotná následně hodnotí dosavadní marketingové počínání společnosti Prague International Marathon, spol. s r.o. (PIM) a veškerou marketingovou orientaci zaměřenou na zákazníky ? běžce, diváky a partnery. Poukazuje, jaké nástroje společnost používá směrem k široké veřejnosti na území hlavního města, na celém území České republiky a za hranicemi státu. Dále charakterizuje komunikaci se stávajícími partne

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Skorobogatov, Andrej. "Sporto renginio kaip paslaugos kokybės vertinimas: „Gyvybės ir mirties keliu“ atvejis." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131118-82710.

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Bakalauro baigiamajame darbe nagrinėjama paslaugų kokybė Lietuvos kariuomenės atstovų, dalyvavusių renginyje „Gyvybės ir mirties keliu“, požiūriu. Teorinėje dalyje analizuojami sporto reikšmė, sporto renginio samprata, paslaugos ir paslaugos kokybės samprata. Buvo atlikta kokybės vertinimo modelių lyginamoji analizė ir pasirinktas tinkamiausias modelis šiam tyrimui – SERVQUAL. Remiantis šiuo modeliu parengta anketinė apklausa. Atlikus apklausa buvo surinkti ir išanalizuoti duomenis, bei pateiktos išvados. Raktiniai žodžiai: sporto renginys, paslauga, paslaugos kokybės vertinimas. Tyrimo objekt

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Mira, Ana Margarida Lopes. "A influência do marketing nos eventos de Taekwondo." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19427.

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Mestrado em Marketing<br>Este estudo tem como principal objetivo perceber como aumentar a notoriedade do Taekwondo através dos seus eventos desenvolvendo, para tal, um planeamento de marketing. Revendo a literatura de marketing desportivo e de eventos, tal como alguma da literatura de planeamento de marketing, optou-se por realizar um método misto, na recolha de dados com recurso a quatro entrevistas e inquéritos online por questionário a 217 respostas válidas de respondentes com ligação a artes marciais, incidindo no marketing mix dos eventos de Taekwondo. Após recolha e análise dos dados, c

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Urbaitytė, Melita. "Komercinių sporto renginių pasiūla ir paklausa Kauno mieste universitetų studentų požiūriu." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_105951-68224.

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Darbo pavadinimas - „Komercinių sporto renginių pasiūla ir paklausa Kauno mieste universitetų studentų požiūriu“. Darbo objektas – komercinių sporto renginių pasiūla ir paklausa Kaune. Darbo tikslas – nustatyti komercinių sporto renginių pasiūlą ir paklausą Kaune universitetų studentų požiūriu. Darbo uždaviniai: 1. Apibrėši komercinių sporto renginių terminą, bruožus bei tipus; 2. Išanalizuoti esamą komercinių sporto renginių pasiūlą Kaune; 3. Išanalizuoti komercinių sporto renginių pasiūlos įvairumą Kaune; 4. Nustatyti kaip studentai vertina egzistuojančią komercinių sporto renginių pasi

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Peoples, Patty Sue. "Bike racing sponsorships as a means to meet a corporation's marketing and promotional objectives." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1087.

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Silva, Alfredo José Henriques Carvalho da. "Efeitos da identificação com a equipa no patrocínio ao futebol : análise das respostas dos espectadores." Doctoral thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10589.

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Doutoramento em Gestão<br>O patrocínio é considerado uma técnica de comunicação empresarial que visa, entre outros fins, influenciar os consumidores a respeito da empresa patrocinadora e dos seus produtos. Tradicionalmente, o nível de identificação dos espectadores de desporto tem sido utilizado como um dos determinantes das respostas ao patrocínio, no entanto a avaliação dos efeitos dos motivos atribuídos em relação ao envolvimento do patrocinador e a lealdade comportamental do adepto relativamente aos assuntos da equipa desportiva não têm sido integrados nos modelos teóricos. O objetivo dest

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Karlsson, Anna. "Att skapa ett framgångsrikt idrottsevenemang : En kvalitativ studie om hur svenska idrottsevenemang skapar samt bibehåller en framgångsrik marknadsposition." Thesis, Umeå universitet, Pedagogiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67562.

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What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge of the org

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Almeida, Erick Bastos de. "O consumo público de eventos esportivos: um olhar para além dos estádios de futebol." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11470.

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Submitted by Erick Almeida (almeida.erick@globo.com) on 2014-02-10T20:00:14Z No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf: 1368924 bytes, checksum: 2ae4f1e0a42899b04ad1d05e712db0b2 (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2014-02-12T16:39:59Z (GMT) No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf: 1368924 bytes, checksum: 2ae4f1e0a42899b04ad1d05e712db0b2 (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2014-02-12T16:40:14Z (GMT) No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf:

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Moyo, Louis Grandgrind. "Brand image legacy of the 2010 FIFA World Cupтм : a long-term assessment". Thesis, Cape Peninsula University of Technology, 2018. http://hdl.handle.net/20.500.11838/2717.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.<br>Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding chall

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Steinebach, Mario, Christine Häckel-Riffler, Antje Brabandt, et al. "TU-Spektrum 3/2006, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2006. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200602090.

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Marx, Andrew Morne. "Increasing soft power - a case study of South Africa's bid to host the FIFA 2010 World Cup." Thesis, Stellenbosch : University of Stellenbosch, 2004. http://hdl.handle.net/10019.1/16386.

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Thesis (MA)--University of Stellenbosch, 2004.<br>ENGLISH ABSTRACT: This study attempts to determine if South Africa was actively attempting to boost its soft power or symbolic power during the country’s bid to host the Fifa 2010 World Cup. Preceding works dealing with mega-events identified a number of potential benefits to the hosting nation. Some of these benefits include opportunities for development (sport and socio-economic), nation building, urban regeneration, and marketing. Previous works have focused a great deal on economic and nation building aspects of mega-events. The marke

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Weszka, Pawel. "Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup." Thesis, 2014. http://hdl.handle.net/10210/8779.

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D.Comm. (Sport Management)<br>The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on the case study of the 2010 FIFA World Cup South Africa. The secondary objectives focused on discovering the dimensions of sport mega-event branding, investigating the areas of sport mega-event impacts and leverage, identifying sport mega-event brand leverage activation tools and understanding the role of mega-event brand leverage activation tools in the context of their potential influence on the development of small and med

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Kuo, Hui-Wen, and 郭惠雯. "The Effect Match-up between Endorser''s Physical Attractiveness/Types and Sports Event - Application to marketing of sport." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/32698140339289044707.

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碩士<br>雲林科技大學<br>企業管理系碩士班<br>98<br>There are some previous research about endorser’s physical attractiveness, and found that highly attractiveness models usually cause better advertising effectiveness than normally ones. In addition, some literature reviews discuss the impact of match-up hypothesis on advertising effectiveness, and found that match endorser with products would have positive impact on advertising effectiveness. Study1 focus on match endorser''s physical attractiveness with sport type attractiveness of sport marketing on advertising effectiveness. And take celebrity cre

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Wei-Li, Hung, and 洪瑋澧. "Relationship of Marketing and Public Relations and Sport Event Satisfaction: A Case Study of Summer Deaflympics Taipei 2009." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20222134043576099576.

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碩士<br>國立彰化師範大學<br>應用運動科學研究所<br>98<br>The purpose of this study was to determine the spectators’ marketing and public relations and sport event satisfaction with their participation in 2009 Summer Deaflympics in Taipei. Subjects for this study consisted of 1046 spectators. The instrument of this study was by using “Questionnaire of Marketing and Public Relations and Sport Event Satisfaction for Summer Deaflympics Taipei 2009” (return rate 83.68%). Data analysis was conducted by descriptive statistic, t-test, one-way analysis of variance and pearson’s product-moment correlation. The results of t

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Wu, Shang-ping, and 吳商平. "A Study of the Effectiveness of Brand Awareness, Types of Sponsorship, and Sponsor-Event Fit on Sport Marketing." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/23269208466912393889.

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碩士<br>東吳大學<br>企業管理學系<br>98<br>Sport business vividly grows recently which makes domestic enterprises conscious about the importance of sport marketing. Its goal undoubtedly is to transform consumers’ passion to the sponsor and hopefully it would promote sponsor’s image, reinforce consumers’ intention of purchase and most importantly, gain benefit. This article will start from the consumer’s viewpoint and discuss how brand awareness, sponsor- event fit and types of sponsorship have effects on the consumers’ preference about sport marketing. Through a choice-based conjoint analysis, the results

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Sun, Hong. "Destination and Event Marketing: a Case Study in the 2007 C&D Xiamen International Marathon, Xiamen, China." Thesis, 2007. http://hdl.handle.net/10012/3288.

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Events have been recognized as one of three contributors to destinations. Event tourism has become a new tourism alternative in recent years. This research examines the relationships between the marketing and organizing of a recurring hallmark sport event and the marketing of a tourism destination hosting the event in terms of how their marketing strategies can be coordinated for multiple benefits. The specific purposes of this paper are: (1) to look at the destination marketing and the event marketing strategies during and after a recurring hallmark sport event by the destination marketers

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Kopecká, Klára. "Prezentace partnerů na akci Fotbalová škola Petra Čecha 2010." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-312995.

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Title: Presentation of partners on Petr Čech's football school 2010 Objectives: The objective of this dissertation is to evaluate the partners' presentation at Petr Čech's football school 2010. The is work trying to come up with the recommendations for organizing company SPORT INVEST Group, how it is possible to strengthen the partners' presentation and how to get a tool to maintain old partners and acquire new partners. Methods: The main method is interrogation by questionnaire. Work uses also observation and interview. Data obtained from these methods result in the SWOT analysis. Results: Th

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