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Journal articles on the topic 'Sport Media'
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1
Danilova, Maria. "Sport as a Media Communication Phenomenon." Theoretical and Practical Issues of Journalism 7, no. 3 (July 10, 2018): 519–38. http://dx.doi.org/10.17150/2308-6203.2018.7(3).519-538.
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The article deals with the notion of sport as a phenomenon of media communication, identifies categories of media communication, mass communication, sports communication. The article is based on the fact that at the beginning of the 20th century there was a rapid institutionalization of journalism, including sports. Sport has become a full-fledged part of mass culture and media communication discourse. The number of sports disciplines, organizations, competitions has increased, the need for sport as a form of entertainment, recreation, self-realization has grown. This was based on fundamental changes in the society itself, when the completed industrial revolution, the introduction of mass production gave the man extra free time and an opportunity to be in charge of it. At the same time, the means of communication were developing and the amount of sports information was increasing: the radio, then television, appeared and became actively present in everyday life. Thus, the interest in sports encouraged the development of information channels, and they, developing, drew the attention of an increasing number of people to sports. Eventually, sport became a phenomenon of a planetary scale, and media channels themselves began to influence the rules of sporting events. The article defines the place of sport in the media communication field. The author singles out the motives of the audience's appeal to the materials of sports journalism. This allows us to outline the main functions of sports media communication, which it performs in the society.
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Rowe, David, and Callum Gilmour. "Contemporary Media Sport: De- or Re-Westernization?" International Journal of Sport Communication 1, no. 2 (June 2008): 177–94. http://dx.doi.org/10.1123/ijsc.1.2.177.
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Contemporary media sports culture is dominated by the West, and media sport studies has tended to focus on Western contexts. The Asia Pacific region is now a more significant feature of the global media sports cultural complex, however, through the increasingly lucrative export of Western sport television rights and merchandising, the staging of megamedia sports events in the region, the conspicuous role of sport stars from the Asia Pacific in Western sport competitions, and, in some cases, even a shift in the balance of institutional and economic power from West to East. Drawing mainly on the cases of association football (soccer), cricket, and basketball, this article identifies the complex and multidirectional flows of labor, capital, images, identities, and audiences into, from, and within the Asian media sports environment. It considers whether such developments might constitute de-, re-, or even post-Westernization and proposes the necessity of closer attention to these issues in critical media sport studies.
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Ditizio, Amber A. "Fantasy Sports and Gambling in Sport." Journal of Electronic Commerce in Organizations 14, no. 4 (October 2016): 52–65. http://dx.doi.org/10.4018/jeco.2016100104.
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Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television and radio, to the self-engaging aspects of Internet sport coverage and gaming, the spectator is rapidly becoming an integral part of the branding process. Media, especially fantasy sports, has transcended the traditional roles of television's function as agents of exposure to engagement and personal involvement in athletic contest and its merchandising. Although the media aspect may been neglected in sports research, media research traditionally has considered sports too popular for traditional research. This paper explores some of the major topics for research that combines sports and newer forms of media exploitation for marketing purposes.
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Smith, William Roth. "A Post-COVID-19 Lifestyle Sport Research Agenda: Communication, Risk, and Organizational Challenges." International Journal of Sport Communication 13, no. 3 (September 1, 2020): 352–60. http://dx.doi.org/10.1123/ijsc.2020-0215.
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The cancellations and postponements of large-scale organized sport competitions provided the first indicators of the impact that COVID-19 would have on society. During the pandemic, sport media reporting has focused on cancellations. Although not receiving as much media attention, “lifestyle sports,” such as rock climbing, parkour, BMX, kayaking, or skateboarding, were also impacted by COVID-19 in ways that differ from organized team sports. In this commentary, the author draws upon select media reports and subcultural social media posts to highlight two primary impacts of COVID-19: (a) the civic organizational challenges of limiting lifestyle sport participation and (b) the influence on the social and risk-laden experience of these sports. The article concludes by detailing lifestyle sport stakeholder communication, digital sporting communities, the use of social media for organizing lifestyle sport communities, and sport risk communication as fruitful avenues for future research in a postpandemic lifestyle sports.
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A.M. Ahmadova. "THE COMPARISON OF TRADITIONAL MEDIA AND SOCIAL MEDIA IN SPORT NEWS." Scientific News of Academy of Physical Education and Sport 4, no. 1 (June 6, 2022): 175–79. http://dx.doi.org/10.28942/ssj.v4i1.498.
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The purpose of this article is both to create a very contemporary understanding of traditional media and social media regarding sport news and to provide readers with a broader context. All over the world for years people used traditional media which represents a form of communication employing vocal, verbal, musical and visual folk art forms, transmitted to a society or group of societies from one generation to another. Nowadays we can find thousands of resources about social media that are spread live news all over the world. Especially the sport news in social media make easier to get the results immediately after the game or to watch from home all the results. With this article, we will touch on the role of both, traditional media and social media and comparing them in sports news. For the best presentation of the credible news each sport journalist needs to get the exact facts, videos and photos. Some sports needed to promotion and presentation depending on the media outlets which is interested in it. The sport fans, especially the huge games audience are the customers of both media which also try to save its ranking all over the world.
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Vejnović, Duško. "MEDIA, MANIPULATION AND SPORT." Anthropological aspects of sports, physical education and recreation 4, no. 1 (November 1, 2013): 247–55. http://dx.doi.org/10.5550/sp.4.2012.30.
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Boyle, Raymond, and Richard Haynes. "New Media Sport." Culture, Sport, Society 5, no. 3 (September 2002): 96–114. http://dx.doi.org/10.1080/911094209.
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Santomier, James P., and Joshua A. Shuart. "Sport new media." International Journal of Sport Management and Marketing 4, no. 1 (2008): 85. http://dx.doi.org/10.1504/ijsmm.2008.017660.
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Hou, Jue, Xiaoxu Yang, and Elliot Panek. "How About Playing Games as a Career? The Evolution of E-Sports in the Eyes of Mainstream Media and Public Relations." International Journal of Sport Communication 13, no. 1 (March 1, 2020): 1–21. http://dx.doi.org/10.1123/ijsc.2019-0060.
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This paper examined the media and public relations coverage of e-sport in China over a 17-yr period, focusing on how the representations of e-sport as a fast-growing industry have changed in China during that time. With the theoretical underpinning of media framing, the study used content analysis and examined 400 e-sport-related reports. Specifically, it investigated the tone of coverage, the topic emphasis of e-sport-related stories, and the use of jargon and statistics in the reports. In general, findings indicated that both mainstream media and public relations gradually covered e-sport issues in a more positive way as time went by. Similar to reporting on traditional sports, the topic emphasis changed from nongame issues to player and team performance in the contemporary climate. The findings highlight the importance of live-streaming platforms in e-sport development and suggest that more traditional-sport-styled media coverage of e-sport might benefit the industry. Finally, the study calls for an evaluation of media e-sport coverage in different cultural contexts and comparisons between e-sport’s and traditional sports’ representation in the contemporary media climate.
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Yağiz, Kadir. "The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19." Baltic Journal of Sport and Health Sciences 3, no. 122 (November 10, 2021): 25–32. http://dx.doi.org/10.33607/bjshs.v3i122.1108.
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Background. During the COVID-19 pandemic, it is paramount to investigate how to influence professional sport team consumers’ behaviours towards media consumption, which is an indirect consumption of sports products with importance raised by the lockdown. The effect of brand superiority, one of the essential consumer judgments about the brands, on some behavioural intentions of sport team consumers was examined before; however, the role of brand superiority and overall brand equity on media consumption behaviours in pandemic conditions lacked empirical investigation. Therefore, this study aims to examine the relationship between brand superiority, overall brand equity and media consumption behaviours among professional sports teams’ consumers during the COVID-19 pandemic.
Methods. The participants of this quantitative study were 232 volunteer football (soccer) consumers who support a team in the Turkish Super Football League. The data was collected in 3 weeks using the online convenience sampling method. Confirmatory factor analysis (CFA) and structural equation modelling (SEM) were used in data analyses, and direct and indirect paths tested by the bootstrapping method.
Results. The results of the study showed that brand superiority did not have a direct effect on media consumption behaviours of sport team consumers. Besides, overall brand equity had a direct effect on media consumption behaviours and mediated the relationship between brand superiority and media consumption behaviours.
Conclusions. The evidence in this study indicates sport managers that the cognitive judgement of sport consumers, generally related to the more functional aspect of a sports product alone not an efficient way to directly influence sport team consumers toward media consumption behaviours even in COVID-19 pandemic. Brand equity, however, found to be an effective tool to address for directing sport team consumers’ behaviours toward media consumption in the extraordinary circumstance currently exist.
Keywords: branding, sports industry, spectator sports, professional sports teams, sports consumers.
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Lebel, Katie, and Karen Danylchuk. "Generation Y’s Perceptions of Women’s Sport in the Media." International Journal of Sport Communication 2, no. 2 (June 2009): 146–63. http://dx.doi.org/10.1123/ijsc.2.2.146.
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The purpose of this study was to gain insight into Generation Y’s perceptions of women’s sport in the media. Twenty-four participants were recruited and organized into 4 gender-specific focus groups. Participants identified televised sport as a primary and preferred method of sport consumption. Women’s sports were linked with inaccessibility and perceived as inferior to men’s sport in terms of athletic skill and general atmosphere. An underrepresentation of women’s sport in the media was held responsible for the limited awareness surrounding women’s sport. Societal expectations instilled during early socialization processes and limited female opportunity in sport also emerged as critical barriers. Most participants regarded the inequality in women’s sport with indifference and were satisfied as sport enthusiasts with the opportunities for consumption available in men’s sport. This conservative approach to women’s sport suggests that Generation Y’s perceptions wield noteworthy influence on their sport consumption behaviors.
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H.E. Aliyev and E.E. Mammadov. "THE IMPACT OF MASS MEDIA ON SPORT." Scientific News of Academy of Physical Education and Sport 4, no. 2 (July 18, 2022): 34–37. http://dx.doi.org/10.28942/ssj.v4i2.507.
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The purpose of this research is to look at the media and its influence on sports. In recent years, there has been a lot of talk about sports and the media. The sport seemed to be all over the place. Billions of people across the world tune in to watch television broadcasts of big events such as the Olympic Games and football world cups. In the academic ties between sport and the mass media in society, reports, and research on media sports institutions, media sports audiences, media sports texts, and sports journalism abound. This study looked at the good and negative effects of the media on sports.
The need to understand the "Internet" and its function in disseminating sports news, as well as the need to study to obtain findings in line with attaining this vital goal, has created a research topic in this respect. In addition, the study looked at the interplay between traditional media and new media in general, as well as sports media in particular.
This research will also provide insight into how effective the media is at boosting sports awareness, directing sports, and distributing sports culture, as well as how much benefit it provides to society.
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Sherwood, Merryn. "Citizen journalists, sports fans or advocates? The motivations of female independent sports media producers in Australia." Australian Journalism Review 41, no. 2 (November 1, 2019): 183–96. http://dx.doi.org/10.1386/ajr_00005_1.
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Australia’s major sporting codes proudly promote the fact that almost 40 per cent of their fans are women, however, this gender balance is not reflected in the composition of the media workforce covering sport. Further, there is very little mainstream media coverage of women’s sport and female athletes in Australia. However, the advent of digital media and lower barriers of access into the media market have led to a proliferation of women creating independent sports media; that is, media produced outside newsrooms by individuals who are not professional journalists. These products, which mostly comprise websites and podcasts, focus on sport generally and women’s sport and female athletes more specifically. These products have regularly secured accreditation to cover events and interview talent, an indication they have been accepted into the sports media landscape, and have started to develop significant audiences. This study conducted in-depth qualitative interviews to explore who these women are, why they create digital sports media products and whether they believe they are practising journalism.
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Potts, Jason, and Stuart Thomas. "The Curious Case for Media Monopoly in Technology-Driven Sports." Media International Australia 155, no. 1 (May 2015): 140–48. http://dx.doi.org/10.1177/1329878x1515500116.
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This article examines the effect of technological change (innovation) on sports. We argue that innovation affects a sport through two pathways: sports equipment and sports media. We propose a simple economic model with positive feedback, which predicts that technology-enhanced sports will dominate the sports ecology. There is also the opposite phenomenon of technological overshooting that causes the elite end of a sport to develop much faster than the beginner's end, damaging entry into the sport. We present this model through a case study on windsurfing, illustrating the role of sports media. A surprising result is that the case study suggests a welfare-maximising case for monopoly licensing of sports media in newly emerging sports, or sports with rapidly changing equipment technologies.
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Staurowsky, Ellen J., and Jessica DiManno. "Young Women Talking Sports and Careers: A Glimpse at the Next Generation of Women in Sport Media." Women in Sport and Physical Activity Journal 11, no. 1 (April 2002): 127–61. http://dx.doi.org/10.1123/wspaj.11.1.127.
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As the American public is confronted with a more established female sport presence at all levels, the potential for girls to consider a career in sport media has expanded exponentially. Girls growing up in the age of ‘GRRL Power’ envision themselves as professional basketball players, world champion soccer stars, women who run like the wind, and as sports broadcasters. However, the dawn of a new age has also brought with it increasing complexity with regard to the issues aspiring young women seeking careers in sport media encounter. The overall purpose of this study was to extend the frame of our understanding about gender, sport, and the media by documenting the experiences, concerns, and attitudes of undergraduate females who hope to pursue careers as sports journalists, sports broadcasters, and sport media professionals. Based on interviews with ten undergraduate women, the next generation of women in sport media are more than prepared to take on with confidence, assertiveness, and a great deal of solid professional training the challenges that await them. However, even as undergraduates, these women have had to deal with, and make sense, of sexual objectification and sexism in the workplace. The article concludes with recommendations for how to support young women in their quest to pursue careers in sport media.
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Hahn, Dustin A., and R. Glenn Cummins. "Differentiating Objective Sport Knowledge Versus Subjective Sport Fanship via a Test of Exemplification in Sport Media." Communication & Sport 6, no. 3 (March 3, 2017): 331–48. http://dx.doi.org/10.1177/2167479517695090.
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Recognizing the need for a more nuanced measure of sport fanship, this study utilizes an experiment to better understand the construct of sport fanship, comparing a common sport fanship measure and an adapted, objective measure of sport knowledge. This experiment also extends exemplification theory into the novel context of sports media by examining how one individual difference—domain-specific knowledge and interest in the subject—influences perceptions formed through a common message type, a sports highlight reel. Exemplification effects in the form of exaggerated football plays did indeed alter perceptions of the athlete despite concrete sport statistics depicting the athlete modestly. Interestingly, while the two concepts were positively correlated, they did not act uniformly. High knowledge sports fans were less swayed by exaggerated sports highlight exemplars when compared to their low knowledge counterparts while high and low fans categorized by self-identified interest did not affect the perceptions of the on-screen athlete. Thus, this study contributes to current research by expanding exemplification theory and furthering the multidimensional operational understanding of sport fanship. Additional findings and future research directions are discussed.
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Gee, Bridget L., and Sarah I. Leberman. "Sports Media Decision Making in France: How They Choose What We Get to See and Read." International Journal of Sport Communication 4, no. 3 (September 2011): 321–43. http://dx.doi.org/10.1123/ijsc.4.3.321.
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This qualitative exploratory case study redresses the deficit of sports media research in France by undertaking a study of those responsible for the production of sports media content. The central question was, What role do sports media producers play in perpetuating dominant ideologies in sport? Participants were experienced male and female sports content decision makers from major French national television and print media. Data were collected through 9 individual semistructured interviews. The findings highlight how sports are selected for coverage, why women’s sport receives less coverage, and who is responsible. There is an indication that women’s sport is subject to much harsher editorial selection criteria than men’s. The similarities and differences between France and other countries are also discussed. Conclusions were drawn on what role the makers of sports media content have in reproducing this hegemonic masculinity so inherent in sports coverage.
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Forde, Shawn, and Brian Wilson. "Radical Sports Journalism?: Reflections on ‘Alternative’ Approaches to Covering Sport-Related Social Issues." Sociology of Sport Journal 35, no. 1 (March 1, 2018): 66–76. http://dx.doi.org/10.1123/ssj.2017-0162.
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In this paper we report findings from a study of what we are calling ‘sports media activism’ (or ‘SMA’). We were interested in how, why, and for what purposes a range of sport media activists are engaging with sport-related social issues through different media. This research contributes to a limited body of literature on sport-related activism, and especially to thinking about the role of media in sport-related activism. By ‘taking sport seriously’ in this paper, we consider what might be learned by focusing on the experiences of those creating and contributing to sport-related activism and alternative media. Also, by assessing a range of projects that we include under the sport media activism umbrella—each with their own goals and intentions for change—we think there is room to inform thinking about ‘alternative’ media more broadly.
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Dominteanu, Teodora, Neluța Smîdu, and Andreea Voinea. "Media communication in sport." Proceedings of the International Conference on Business Excellence 16, no. 1 (August 1, 2022): 260–65. http://dx.doi.org/10.2478/picbe-2022-0025.
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Abstract We live in a world where the media is ubiquitous, through the multiple and diverse ways of expression, a world in which the press has become an “industry”, with a coverage and influence that is difficult to anticipate not too long ago, having the ability to capture the imagination and exert its influence on all walks of life. Conquering and then broadening the area of the public are really the raison of a media. This conquest and expansion are, however, based on three guiding principles: to do the job seriously (credibility), to produce pleasure (the show) and to be empathetic (empathy). Throughout this “industrial platform”, the sports press finds itself as a very important segment, with a major influence in society. Sport can also be regarded as a large global industry, with fans and spectators acting as consumers who demand. The research question is about the influence of media communication in the sports industry.
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Lowes, Mark, and Christopher Robillard. "Social Media and Digital Breakage on the Sports Beat." International Journal of Sport Communication 11, no. 3 (September 1, 2018): 308–18. http://dx.doi.org/10.1123/ijsc.2018-0088.
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This scholarly commentary draws on existing sport communication literature in an exploration of social media’s role in, and impact on, sport journalism practices and the production of sport news. Of particular concern is the emergence of a form of citizen sport journalism that usurps the traditional role of sport journalists as gatekeepers of the relationship between the sports world and its multitude of audiences. It is argued that social media are providing audiences with more opportunities to create the type of mediated discourses they want to experience by eliminating the scarcity of time and space that once privileged the gatekeeping status of sport journalists. Consequently, sport reporters are becoming social-media content creators and curators while competing against spectator sport-news content creators. Whereas these changes might have a negative connotation, the authors conclude that sport coverage in digital culture offers more opportunities for journalists to step outside the confines of traditional sport journalism work routines and news-production practices.
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Schmidt, Hans C. "Sport Reporting in an Era of Activism: Examining the Intersection of Sport Media and Social Activism." International Journal of Sport Communication 11, no. 1 (March 1, 2018): 2–17. http://dx.doi.org/10.1123/ijsc.2017-0121.
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While there is a longstanding connection between sports and politics, this past year has seen a surge of social activism in the world of sport, and numerous high-profile athletes have used their positions of prominence to raise awareness of social or political issues. Sport media, in turn, have faced questions regarding how best to cover such activism. Given the popularity of sport media, such decisions can have real implications on the views held by the public. This scholarly commentary discusses how sport media cover the social activism of athletes and presents the results of a content analysis of popular news and sports television programs, newspapers, and magazines. Overall, results indicate that sport media are giving significant and respectful coverage to athletes who advocate for social or political issues.
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Sherwood, Merryn, Matthew Nicholson, and Timothy Marjoribanks. "Access, agenda building and information subsidies: Media relations in professional sport." International Review for the Sociology of Sport 52, no. 8 (March 21, 2016): 992–1007. http://dx.doi.org/10.1177/1012690216637631.
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While much research has examined the composition of sport media and those charged with constructing it, namely sport journalists and editors, far less has explored an essential set of actors in the construction of news: sources. This study aimed to explore the construction of the sport media agenda from arguably the most important sport news sources: sport media relations managers. In particular, this paper asked: how do media staff in sports organisations influence the production of news? To answer this question, this paper is based on a qualitative, observational study of a professional Australian Rules football club in Australia, involving interviews, observations and document analysis. Research within a professional Australian Rules football club found that the club delivered high-quality information subsidies that met sports journalists’ newswork requirements. However, media access was almost solely limited to these information subsidies, which are highly subjective and negotiated, which in turn allowed the professional football club to significantly control the subsequent media agenda.
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Lukowicz, Krzystof, and Artur Strzelecki. "User Satisfaction on Social Media Profile of E-sports Organization." Marketing and Management of Innovations, no. 4 (2020): 61–75. http://dx.doi.org/10.21272/mmi.2020.4-05.
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E-sport is one of the most rapidly growing branches of modern entertainment. Many factors influence this rapid progress such as easy access to the broadcast of matches, free e-sport games, or enjoying the favorite match are just a few of them. Moreover, the regularly growing number of tournaments organized (both online and hosted in the largest sports halls in the world) makes more and more older people interested in this phenomenon. Apart from the pure entertainment aspect, electronic sports offer great business opportunities. Proper use of social media allows generating high financial results for investors. The paper is dedicated to the user’s satisfaction from using social media profiles of e-sport organizations, teams, and players. The research covers the basic information about e-sport, social media, and e-marketing forms on social media for e-sport organizations. This work aims to assess the factors influencing the feeling of satisfaction with the use of the social media profile. The purpose of this study is to investigate the influence of Perceived Profile Usefulness, Perceived Entertainment, Identification with Organization and Players, and satisfaction on users’ Intention to Follow and Recommend social media profile of e-sport organization. The study tested and used the model in the context of social media profiles. The partial least square method of structural equation modeling is employed to test the proposed research model. The study utilizes an online survey to obtain data from 209 Polish e-sport enthusiasts (both players and spectators). The data set was analyzed using SmartPLS 3 software. The obtained results showed that the best predictor of users’ Satisfaction is Integration with Organization and Players, followed by Perceived Entertainment. Satisfaction predicts users’ Intention to Follow and Recommend the social media profile of the e-sport organization. The findings improve understanding regarding the marketing actions in e-sport’s social media profiles, and this work is therefore of particular interest to e-sport organizations, e-sport teams, and e-sport players. Keywords: E-sport, social media profile, satisfaction, computer games, social media marketing.
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Hutchins, Brett, David Rowe, and Andy Ruddock. "“It’s Fantasy Football Made Real”: Networked Media Sport, the Internet, and the Hybrid Reality of Myfootballclub." Sociology of Sport Journal 26, no. 1 (March 2009): 89–106. http://dx.doi.org/10.1123/ssj.26.1.89.
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MyFootballClub (MFC) is a popular computer game, Web site, online networking experiment, business model, and an actual soccer club. This article uses MFC to address the question of how networked media sport is reshaping the media sports cultural complex (Rowe, 2004). Our aim is to show how the professionalization and mediatization of sport has created a longing to reconstruct a kind of communitas around supporter participation in the ownership and running of their team. We conclude by suggesting that it is now time to think less in terms of the longstanding relationship between sport and media, and more about sport as media given the increasing interpenetration of digital media content, sport, and networked information and communications technologies.
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Hardin, Brent, and Marie Hardin. "Conformity and Conflict: Wheelchair Athletes Discuss Sport Media." Adapted Physical Activity Quarterly 20, no. 3 (July 2003): 246–59. http://dx.doi.org/10.1123/apaq.20.3.246.
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This study explores the media-related attitudes and values of 10 male wheelchair athletes by soliciting their opinions and suggestions concerning disability sport print media. Using the “auto drive” technique for qualitative data collection, the analysis reveals four themes: (a) athletes are avid consumers of mainstream sport media; b) they use both mainstream and niche publications; (c) they do not want “courtesy coverage,” but instead, coverage focusing on elite elements of their sports; (d) they are unsure of media obligation in the coverage of sports involving athletes with disabilities. While the scope of this investigation is limited to male wheelchair athletes, the themes can provide a basis for further analysis and study in the emerging area of sport media research as it relates to disability.
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Meese, James, and Aneta Podkalicka. "Practices of Media Sport: Everyday Experience and Audience Innovation." Media International Australia 155, no. 1 (May 2015): 89–98. http://dx.doi.org/10.1177/1329878x1515500111.
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Media sport has a long history as a significant site of media innovation, and existing work in media and cultural studies has explored how media sport, technological innovation and regulatory frameworks interact. However, this work often focuses on how major actors such as broadcasting organisations, sporting bodies and telecommunications companies mediate sport. As a complementary strategy to this ‘top-down’ analysis, we approach media sport through the lens of practice, which allows us to understand everyday forms of engagement with, and consumption of, media sport in a clearer fashion. The article analyses existing policy discourses and social commentaries centred on the targeted ‘high-quality’ or ‘high-tech technological’ innovation, and argues that users of sports media are also motivated by series of cultural rewards and varied tradeoffs that do not map neatly onto industrial categories of quality or media consumption trends.
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Kumar, Mr Shubham. "Development of Sports through Media and Social Media." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (June 14, 2021): 857–59. http://dx.doi.org/10.22214/ijraset.2021.35089.
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Today’s sport is expounded on broadly. Papers last pages are covered with brandishing highlights. Sports are accounted for, examined and remarked on. The scope of games covered fluctuates from one paper to another with some covering football and hustling in the colder time of year and cricket and dashing in the late spring. Nearby and territorial papers frequently report matches with a neighbourhood inclination. There are likewise numerous books distributed on short covering a wide scope of subjects from instructive writings to self-portrayals of pro athletics individuals. And in the development of Sports significant role is played by our Media which helped in the promotion and broadcasting of sports.
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Solves, Josep. "Sociology of sport, media and disability in Spain." Cadernos de Educação Tecnologia e Sociedade 11, no. 1 (March 31, 2018): 69. http://dx.doi.org/10.14571/brajets.v11.n1.69-77.
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Today, Spain is an advanced country in the field of sport for people with disabilities. Thanks to social movement led by National Blind Organization (ONCE) since the mid-80s, the Paralympic Games in Barcelona in 1992, the birth of the Spanish Paralympic Committee in 1995 and the Paralympic Sport Support Plan (ADOP) by the Government, Spain is a Paralympic power and many athletes with disabilities are socially known and admired people. However, there are yet situations of social and economic discrimination. Surely the media have powerfully influenced for improve the image of these athletes with disabilities, but still they use to give the sport for people with disabilities much less coverage than they give to other sports. From a sociological point of view, the study of sport is consolidating as a scientific area and in recent decades it has highlighted the connections between sport and society in various fields. In particular, sport for people with disabilities has become one of the areas that has evolved, especially in relation to their physical, psychological and social benefits. However, the study area relating adapted sports and mass communication is poorly developed in Spain and the references are still sporadic. The aim of this article is to show the current state of studies on sport for people with disabilities from the point of view of sociology and communication sciences in Spain, as well as the relevance of deepening these studies to achieve understanding and, as far as possible, improve the situation of these people.
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Wheaton, Belinda, and Holly Thorpe. "Action Sport Media Consumption Trends Across Generations: Exploring the Olympic Audience and the Impact of Action Sports Inclusion." Communication & Sport 7, no. 4 (July 5, 2018): 415–45. http://dx.doi.org/10.1177/2167479518780410.
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The ageing demographics of Olympic viewers is a key concern for the International Olympic Committee. The inclusion of action sports into the Olympic programmes has been a key strategy to try and connect with youth consumers, most recently through the inclusion of skateboarding, surfing, and sport climbing into the Tokyo 2020 summer games. Drawing on a questionnaire distributed online in nine languages, and contextualized with analysis of the action sport media, our research explores international and multigenerational action sport consumers’ sport viewing preferences and attitudes to the Olympic inclusion of action sports. Our findings suggest that action sport participants across different countries, ages, and genders are avid consumers of action sport media but also keen consumers of the Olympics. The majority of survey participants were enthusiastic about the inclusion of action sports (and particularly skateboarding) into the Olympic Games, although there were important trends across nationalities and ages. Nonetheless, reflecting debates in the subcultural media, participants also have concerns about the processes and politics of action sports inclusion. Action sports may well provide the International Olympic Committee with new lucrative markets, but to maximise the engagement of complex intergenerational audiences, their viewing preferences will need continued attention and understanding.
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Grochala, Beata. "Język sportu w perspektywie mediolingwistycznej – zarys problematyki." Poradnik Językowy, no. 4/2021(783) (April 28, 2021): 7–18. http://dx.doi.org/10.33896/porj.2021.4.1.
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The language of sport has not been a widely researched area in Polish studies. The communication-related change, the development of social media, the commercialisation of sports are the most important factors contributing to transformations noticeable in the discussed language variety. This paper adopts the medialinguistic perspective and attempts to describe the primary directions of changes in the language of sport, with a particular focus on the fading boundaries between the individual subtypes which have been discussed in taxonomies to date. Keywords: language of sport – media linguistics – media – sports commentary.
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Gašović, Milan, Djurdjica Vukajlovic, Nikola Ćurčić, and Miroslav Zivkovic. "SPORT OFFER– CORE PART OF THE SPORT ORGANIZATION’S MARKETING PROGRAM." Facta Universitatis, Series: Physical Education and Sport 16, no. 1 (July 24, 2018): 167. http://dx.doi.org/10.22190/fupes161203015g.
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The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer is done through numerous marketing activities.
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Nölleke, Daniel, and Thomas Birkner. "Bypassing traditional sports media? Why and how professional volleyball players use social networking sites." Studies in Communication and Media 8, no. 3 (2019): 287–310. http://dx.doi.org/10.5771/2192-4007-2019-3-287.
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In recent years, social media platforms such as Facebook, Twitter, and Instagram have become major players in sports communication. In this study, we focus on the motives for athletes’ use of social media. Applying a mediatization approach, we conceptualize social media as a possible means to bypass traditional (sports) journalism. For sport disciplines that receive minor media coverage, social media provides the opportunity to increase public visibility. Consequently, our study focuses on indoor volleyball as such a marginalized sport. The online survey results from all players of the 24 either all-male or all-female teams of the German first volleyball leagues are combined with a quantitative content analysis of the players’ social media activities. Results indicate that athletes evaluate traditional media coverage of their sport as negative and social media as extremely influential. Still, their postings on social media seem neither to aim at bypassing sports journalism nor to address sports fans directly. Instead, they use social media primarily to connect with friends and family. In conclusion, volleyball players have so far not embraced social media as a tool to promote themselves as sportspersons. At the moment, they do not exploit social media’s potential as channels for professional sports communication.
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López-Carril, Samuel, Paloma Escamilla-Fajardo, Maria Huertas González-Serrano, Vanessa Ratten, and Rómulo Jacobo González-García. "The Rise of Social Media in Sport: A Bibliometric Analysis." International Journal of Innovation and Technology Management 17, no. 06 (October 2020): 2050041. http://dx.doi.org/10.1142/s0219877020500418.
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Social media has revolutionized the sports industry by changing the way athletes, coaches, clubs, federations, sport companies and other industry actors interact. Although academic interest in the emergence of social media in the context of sports has increased in recent years, these platforms have not been studied from a bibliometric viewpoint. Therefore, this study examined the scientific production of social media in sports using descriptive bibliometric software. The most prolific authors, journals, institutions, number of citations and networks of authorship are identified. From the bibliometric analysis, implications for sport managers and future research directions for social media in sports are stated.
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Hutchins, Brett, James Meese, and Aneta Podkalicka. "Media Sport: Practice, Culture and Innovation." Media International Australia 155, no. 1 (May 2015): 66–69. http://dx.doi.org/10.1177/1329878x1515500108.
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This article introduces the special issue on Media Sport: Practice, Culture and Innovation, and outlines the overall objectives and focus of the eight collected essays. The tripartite of ‘practice, culture and innovation’ encapsulates emerging themes in the study of media sport that connect with core (inter-)disciplinary concerns in and around communications and media studies: (1) media practice and what people do in relation to media; (2) the role of television, digital platforms, social networking, mobile media, apps and wearable media devices in the constitution of media cultures; and; (3) how both these issues relate to broadly articulated conceptions and processes of innovation. These articles add to a rich tradition of media sport research that stretches back four decades, as well as two previous special issues of Media International Australia published on sports media (in 1995 and 2011). They also continue the important process of renewing this tradition by the inclusion of new and established researchers based in Australia, New Zealand, Belgium and Spain, and analytical perspectives that draw selectively upon media studies, television studies, cultural studies, media anthropology, social psychology and economics.
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SUDO, Haruo. "Sport and the Media." JAPAN JOURNAL OF SPORT SOCIOLOGY 13 (2005): 23–37. http://dx.doi.org/10.5987/jjsss.13.23.
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Dart, Jon. "Sport, Media and Society." Managing Leisure 16, no. 1 (January 2011): 83–85. http://dx.doi.org/10.1080/13606719.2010.486922.
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Pedersen, Paul M. "Media relations in sport." Journal of Policy Research in Tourism, Leisure and Events 4, no. 3 (November 2012): 383–85. http://dx.doi.org/10.1080/19407963.2011.613232.
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Jennings, Karen. "Women, media and sport." Media, Culture & Society 18, no. 4 (October 1996): 683–86. http://dx.doi.org/10.1177/016344396018004012.
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Wang, Xinghua. "Promoting Traditional Chinese Winter Sport Participation: Cultural Capital and Demands of Bingxi." Technium Social Sciences Journal 27 (January 8, 2022): 517–26. http://dx.doi.org/10.47577/tssj.v27i1.5514.
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As the 2022 Beijing Winter Olympic Games approach, promoting the winter sport participation in China is essential and important. However, most of winter sports participants are one-time player, and it could be due to the lack of winter sports culture in the Chinese public. So, developing and promoting the traditional Chinese winter sports may help managers to build a endogenous winter sport culture. Bingxi is a series of ice sport event in ancient China, which is the one of the most representative traditional Chinese sports, which is unique in Chinese history. The present study applied a historical method to explore the three forms of cultural capital in Bingxi. And developed a Demands Scale for Cultural Capital in Bingxi (DSCCB) to measure the participation demands in Bingxi of different group people. Residents (n=621) of Shenyang (capital city in Qing Dynasty) participated in this study. Discussions are centered on the target group of the three forms of cultural capital in Bingxi, and offer a proposal for promoting Bingxi in the future.
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Liu, Pengyuan, Sonja Koivisto, Tuomo Hiippala, Charlotte Van der Lijn, Tuomas Vaisanen, Marisofia Nurmi, Tuuli Toivonen, et al. "Extracting locations from sport and exercise-related social media messages using a neural network-based bilingual toponym recognition model." Journal of Spatial Information Science, no. 24 (June 20, 2022): 31–61. http://dx.doi.org/10.5311/josis.2022.24.167.
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Sport and exercise contribute to health and well-being in cities. While previous research has mainly focused on activities at specific locations such as sport facilities, "informal sport" that occur at arbitrary locations across the city have been largely neglected. Such activities are more challenging to observe, but this challenge may be addressed using data collected from social media platforms, because social media users regularly generate content related to sports and exercise at given locations. This allows studying all sport, including those "informal sport" which are at arbitrary locations, to better understand sports and exercise-related activities in cities. However, user-generated geographical information available on social media platforms is becoming scarcer and coarser. This places increased emphasis on extracting location information from free-form text content on social media, which is complicated by multilingualism and informal language. To support this effort, this article presents an end-to-end deep learning-based bilingual toponym recognition model for extracting location information from social media content related to sports and exercise. We show that our approach outperforms five state-of-the-art deep learning and machine learning models. We further demonstrate how our model can be deployed in a geoparsing framework to support city planners in promoting healthy and active lifestyles.
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Birkner, Thomas, and Daniel Nölleke. "Soccer Players and Their Media-Related Behavior." Communication & Sport 4, no. 4 (July 24, 2016): 367–84. http://dx.doi.org/10.1177/2167479515588719.
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Using the concept of mediatization, in this article, we analyze the relationship between sport and media from a sport-centered perspective. Examining the autobiographies of 14 German and English soccer players, we investigate how athletes use media outlets, what they perceive as the media’s influence and its logic, and—crucially—how this usage and these perceptions affect their own media-related behavior. Our findings demonstrate the important role of the media for the sports systems from the athlete’s point of view and demonstrate the research potential of mediatization as a fruitful concept in studies on sport communication. On the one hand, the sport stars reflect in their autobiographies that their status and income depend on media coverage; and on the other hand, they complain about the omnipresence of the media, especially offside the pitch and feel unfairly treated by the tabloid press, both in England and in Germany.
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Stříteský, Václav. "Vybrané pohledy na vztah české populace ke sportu." Studia sportiva 9, no. 1 (July 13, 2015): 73–82. http://dx.doi.org/10.5817/sts2015-1-9.
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The paper explores attitudes of the Czech population towards sport. It deals with three main areas of people’s interest expression in sport. They are active sport participation, attending sport matches and watching sports on television. The purpose of the research is to determine the attitudes of the Czech population towards sport, including the assessment of differences by gender and age. The second objective is to identify the most popular kinds of sport in the Czech Republic in all three areas of interest, i. e., the active participation, attending sport matches and watching sport broadcasts. The paper also deals with the comparison of the various kinds of sport in terms of the relative dominance of active or passive interest in sport. Different groups of related sports are identified. Analyses are based on the data of the research project Market & Media & Lifestyle – TGI, which was provided for the purpose of this research by Median agency. Research is carried out on a representative random sample of the Czech population aged 12–79 years. The sample size is over 15 thousand respondents.
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Pedersen, Paul M., Choong Hoon Lim, Barbara Osborne, and Warren Whisenant. "An Examination of the Perceptions of Sexual Harassment by Sport Print Media Professionals." Journal of Sport Management 23, no. 3 (May 2009): 335–60. http://dx.doi.org/10.1123/jsm.23.3.335.
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While the impact of sexual harassment in the workplace has been well documented, little sexual harassment research has been conducted focusing on the women who work in the sport industry. This study explored the extent to which female sport print media professionals (i.e., sports editors, sportswriters, sports columnists) were subjected to sexually harassing behaviors in the workplace. Of the women who participated in the study (N= 112), over half of the participants indicated that they had encountered some form of sexual harassment over the 12 months before participating in the study. The perpetrators included their immediate supervisors, coworkers, members of the sport media, athletes, and employees of sport organizations. The study also identified the forms of sexual harassment encountered and attitudes toward harassment in the workplace. Suggestions on how to prevent harassment toward women in the sport industry are discussed.
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Chan-Olmsted, Sylvia, and Dae Hee Kwak. "Fantasy Sport Usage and Multiplatform Sport Media Consumption." Sport Marketing Quarterly 29, no. 3 (2020): 204–14. http://dx.doi.org/10.32731/smq.293.092020.04.
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Deeb, Alexander, and Adam Love. "Media Representations of Multiracial Athletes." Journal of Sport and Social Issues 42, no. 2 (December 29, 2017): 95–114. http://dx.doi.org/10.1177/0193723517749598.
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There is a substantial body of research examining racialized narratives about Black and White athletes. However, there is an absence of literature that has specifically explored multiracial identities in the sport context. The purpose of the current study was to examine narratives constructed in the media when discussing the race(s) of multiracial athletes. Investigators conducted a qualitative media analysis using 68 online and print news articles that clearly identified athletes as multiracial. Findings indicated that sports journalists are susceptible to perpetuating certain racialized sport stereotypes when covering multiracial athletes. Media members should make an effort to be aware of an athlete’s racial identity and be mindful of not relying on racial stereotypes when writing about multiracial athletes.
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Sazonova, Yuliia. "Conceptualization of sport as a business in the Ukrainian sports press of the XX—XXI centuries." Вісник Книжкової палати, no. 8 (August 26, 2021): 24–29. http://dx.doi.org/10.36273/2076-9555.2021.8(301).24-29.
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The article considers the paradigm of sport as a socio-cultural phenomenon through the mode of business in the Ukrainian sports media during the XX—XXI centuries, outlines and substantiates the transformation of the image of sport as a business in Ukrainian journalism in the Soviet period and the independence era, describes the causes of sports and business. The Ukrainian sports media of the period of independence are determined, where the concept of sport as a business is most often presented, the most representative materials of conceptualization of sport as a business are analyzed and tokens related to the economic layer of Ukrainian vocabulary are determined. The characteristic dominants of publications representing the relationship between business and sports are outlined, and three information vectors of the paradigm of sports as a business are singled out: 1) information on the budget of clubs, sports organizations, companies, amounts of transfers and contracts of athletes and coaches; 2) information on the payment of fees, bonuses for successful performances; 3) advertising and information about sponsors, partners, investors, which are related to information that reveals the economic component of sports. Analyzed on specific materials and substantiated the symbiosis of media, public relations and advertising communication effect in the coverage of the image of sport as a business, argued the use of athletes' names in publications as an invariant of productive advertising and image technologies to create and position brand advertising for sports product, lobbying the image of certain organizations. The invariants of the symbiosis of the paradigm of sport as a business with other modes of sport (crime, entertainment, art) as a factor of expanding the variable range of sports and identified its sanogenic effect to enhance the effectiveness and efficiency of sports publications are identified and characterized.
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Slahanti, Masine, Maria Augustine Graciafernandy, and Helmi Yuhdana Haryanto. "Pelatihan Penggunaan Media Sosial Sebagai Sarana Promosi Dojo Karate Kenbu Semarang." Prima Abdika : Jurnal Pengabdian Masyarakat 2, no. 1 (March 2, 2022): 117–22. http://dx.doi.org/10.37478/abdika.v2i1.1700.
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Sport has become a lifestyle for Indonesian people, with various kinds of sports that people choose as a sport of choice and achieve achievements, one of which is the sport of karate. Analysis of the current situation of sports can also be used as a business and one of the efforts to advance it is the need for a marketing strategy, one of which is promotion. Social media is one part that can easily be used as a means of promotion in the form of advertisements, content and even videos that can be shared making it easier for the public to receive information directly from business actors, including business actors, as well as fostering athletes who can later make achievements through sports. The sophistication of social media has not been fully utilized by the Semarang Kenbu Karate Dojo.
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Burroughs, Benjamin, and Travis Vogan. "Media Industries and Sport Scandals: Deadspin, Sports Illustrated, ESPN, and the Manti Te’o Hoax." International Journal of Sport Communication 8, no. 1 (March 2015): 87–102. http://dx.doi.org/10.1123/ijsc.2014-0060.
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The growing body of scholarship on sport scandals focuses on how media cover these incidents, how scandalized parties disrupt expectations and repair their images, and the circumstances under which punishment and forgiveness are issued. This article uses Deadspin, Sports Illustrated, and ESPN’s coverage of the 2013 Manti Te’o hoax to suggest that sport scandals also compose instruments through which media outlets fashion their brands, critique competitors, and compete for market share. It demonstrates how these outlets used the Te’o incident to negotiate their positions in the sport-media industry and, more broadly, how sport scandals and coverage of them can reshape that increasingly digital industry’s established hierarchies.
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van Sterkenburg, Jacco, Matthias de Heer, and Palesa Mashigo. "Sports media professionals reflect on racial stereotypes and ethnic diversity in the organization." Corporate Communications: An International Journal 26, no. 5 (August 30, 2021): 31–46. http://dx.doi.org/10.1108/ccij-06-2021-0063.
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PurposeThe aim of this article is to examine how professionals within Dutch sports media give meaning to racial/ethnic diversity in the organization and reflect on the use of racial stereotypes in sports reporting.Design/methodology/approachTen in-depth interviews with Dutch sports media professionals have been conducted to obtain the data. Respondents had a variety of responsibilities within different media organizations in the Netherlands. The authors used thematic analysis supplemented with insights from critical discourse analysis to examine how sports media professionals give meaning to racial/ethnic diversity and the use of racial/ethnic stereotypes.FindingsThe following main themes emerged from the analysis of the interviews: (1) routines within the production process, (2) reflections on lack of diversity on the work floor and (3) racial/ethnic stereotyping not seen as an issue. Generally, journalists showed paradoxical views on the issue of racial/ethnic diversity within sport media production dismissing it as a non-issue on the one hand while also acknowledging there is a lack of racial diversity within sport media organizations. Results will be placed and discussed in a wider societal and theoretical perspective.Originality/valueBy focussing on the under-researched social group of sport media professionals in relation to meanings given to race and ethnicity in the production process, this research provides new insights into the role of sports media organizations in (re)producing discourses surrounding race/ethnicity in multi-ethnic society and the operation of whiteness in sports media.
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Wanneberg, Pia Lundquist. "Sport, Disability, and Women: A Study of Organised Swedish Disability Sport in 1969-2012." Polish Journal of Sport and Tourism 24, no. 4 (December 1, 2017): 213–20. http://dx.doi.org/10.1515/pjst-2017-0020.
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Abstract Introduction. The purpose of this article is first to provide a picture of disability sport in general and second to increase knowledge of sport for women with disabilities. Material and methods. The study method is a qualitative text analysis of organised Swedish disability sport and of media reporting of the Paralympics. The study begins in 1969, the year when the Swedish Sports Organization for the Disabled (SHIF) was formed, and continues until the Summer Paralympics in 2012. The theory is based on three conceptual pairs: integration and inclusion, the medical and social models, and the traditional and progressive models of media coverage. Results. The results show that SHIF strove principally not for inclusion but for integration. Further, women in SHIF led a hidden existence, except for the period between the end of the 1970s and the beginning of the 1980s, when initiatives were taken to improve their position. In other respects, this was a non-issue. Moreover, the medical model was dominant, and sport was viewed above all as rehabilitating. Finally, mainstream media reporting was traditional, namely Paralympic participants were portrayed first and foremost as people with disabilities and secondarily as sports practitioners. Conclusion. Swedish disability sport during this period was not included in the sports movement in general and integration work was, for the SHIF board, superordinate to the gender aspect.