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Dissertations / Theses on the topic 'Sport Sales'
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Ferreira, Arnaldino Manuel Campelo. "Qualidade, satisfação e fidelização de clientes em centros de fitness : Adaptação, validação e aplicação de instrumentos para a sua avaliação." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29465.
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Ferreira, Arnaldino Manuel Campelo. "Qualidade, satisfação e fidelização de clientes em centros de fitness : Adaptação, validação e aplicação de instrumentos para a sua avaliação." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9828.
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Jee, Wonsok Frank. "Dealing with Uncertainty in the Advance Ticket Sales Environment: An Empirical Examination on the Adaptive Nature of Consumer’s Intertemporal Choice Decisions." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/561591.
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Tourism and SportPh.D.
Timing is everything. There are ideal times for essentially in everything we do. Every day we face questions of timing, but we have limited guiding principles to answer those questions. There is a science behind ‘when we buy’ and the advance ticket sales market provides a ripe laboratory for research. Consumer’s deal with myriads of uncertainty finding the ideal time to book that vacation they have been long time waiting for. Prices change daily based on real time demand and the information asymmetry between buyers and sellers further complicates this problem for consumers as decisional agents. Given this emerging research opportunity, this dissertation conducts a series of experimental studies to examine the underlying process consumers undergo when booking and purchasing sporting event tickets. Study 1 begins exploring two key decisional factors (sellout risk and opportunity cost) consumers use to guide their temporal choice under uncertainty. A selective attention bias was elicited where sport fans and casual consumers placed subjective weighted values on these uncertainty cues. Study 2 further examines distinct biases in temporal choice due to emotion and motivation of consumers. The study found that consumers with higher involvement led to the belief to find better priced deal in the future which was mediated by their overconfidence. Lastly, Study 3 examines the boundary conditions and tests how the information frame and structure of the environment can further influence consumer’s booking and purchase decision. The empirical findings from the dissertation highlight the importance of consumer’s decisional biases in inter-temporal choice and provides theoretical and practical implications for both marketing and pricing research. Unlike normative assumptions of rationality, the studies find that there is no one size fit all optimal decision model on whether to wait or purchase. The optimization strategy of temporal choice ultimately lies within the interaction between the individual and how they cope with uncertainty cues in their surrounding purchase environment.
Temple University--Theses
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Philip, Aude. "Étude des aspects juridiques et vétérinaires de la conformité : l'exemple des ventes de chevaux de sport." Thesis, Lyon, 2017. http://www.theses.fr/2017LYSE3041/document.
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Parce qu'elle en constitue le point le plus important, la conformité est la notion la plus fondamentale à étudier lorsqu'il est question du régime juridique des ventes de chevaux de sport. En effet, la perception de ses contours et de son contenu diffère selon les catégories de professionnels impliqués dans de telles opérations. Les juristes interprètent très largement la conformité telle qu'issue de la théorie du droit de la consommation, ou plus exactement du droit à la consommation. Les vétérinaires la voit plutôt comme un frein à l'exercice serein de leur pratique au cours de l'expertise vétérinaire de transaction. Comment se prononcer sur la conformité d'un animal, être vivant avant tout autre chose ? Comment attester que le cheval sera durablement conforme à ce qu'en attend son nouveau propriétaire ? Les vendeurs de chevaux s'inquiètent de plus en plus des conséquences d'un retour aux écuries d'un cheval devenu difficile à vendre et des effets de la résolution de la vente sur la trésorerie de l'élevage. La question essentielle est surtout de savoir ce que recouvre la conformité ? Est-il possible d'en avoir une définition commune à l'ensemble des protagonistes des ventes de chevaux de sport ? L'usage est-il le seul critère déterminant la conformité du cheval ? Enfin et surtout, est-il souhaitable que perdure l'application du droit de la consommation aux transactions d'animaux, et donc de chevaux ? En effet, l'intérêt des professionnels de la vente d'animaux ne réside-t-il pas dans l'exclusion de l'animal du régime des biens de consommation ?Conformity is the most fundamental element to be studied when it's reffered to the legal regim of horse trade. Indeed, its contour lines and its matter are different by socio-professionnal categorie involved in these kind of operations. Lawyers have a broad interpretation of conformity derived from consumer law, or more exactly the right to consume. Veterinarians see conformity as a break to their own professional practice of purchase exams. How to certify an animal, a living being before anything else ? How certify a sports horse will be complied with its new owner's expectations ? Horse salers are more and more worried about the consequence of a back to the stables of an unsaleable horse and about effects of sale agreement's resolution on the stud-farm cash position. The essential question is what constitutes conformity. Is it possible to have a common definition of conformity between the protagonists of sports horse sales ? Is the use the only determining criterion of conformity in sports horse sales ? Finally and espacially, is it good to continue to apply consumer law to sports horse sales ? Indeed, the interests of veterinarians and breeders is it not to exclude animals from consumer goods ?
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Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29473.
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Dissertação de Mestrado em Ciência do Desporto, área de especialização em Gestão Desportiva, apresentada à Faculdade de Ciências do Desporto e de Educação Física da Universidade do PortoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
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Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9663.
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Dissertação de Mestrado em Ciência do Desporto, área de especialização em Gestão Desportiva, apresentada à Faculdade de Ciências do Desporto e de Educação Física da Universidade do PortoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
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Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29539.
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Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/10068.
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Bártová, Jana. "Podnikatelský plán." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224500.
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The theme of the thesis is the proposal of a comprehensive business plan to establish a fitness center with gym and fitness training. The theoretical part focuses on the basic information about the business plan. The concept part is then applied to a specific business plan for the establishment of fitness centers
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Pásler, Tomáš. "Podnikatelský záměr pro založení firmy TOP BAITS." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224605.
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This Master´s thesis deals with the business plan for establishment of a corporation TOP Baits. It is in the business of manufacturing and selling baits for carp fishing. The thesis is divided into several chapters are devoted to theoretical knowledge ofbusiness analysis, general and business environment and its own proposals for solutions.
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Ileri, Fırat. "Optimal dynamic pricing for clearance sales on the spot market." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53127.
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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2009.Includes bibliographical references (p. 79).
In this thesis, we develop an optimal dynamic pricing strategy for clearance sales of a textile manufacturing company which allows last-minute cancellations of orders without penalty. This company faces the difficult task of determining the optimal prices to clear the unsold products which result from last-minute order cancellations of its customers. The presented results in this thesis provide the company with a mathematical tool which can be used to optimally and dynamically set prices to maximize the profits in the clearance sales. We assume that buyers are myopic, demand multiple units of products and have independent demand. We also assume that the company has limited information on the valuation of buyers. Using these assumptions, an analytical model and estimations from the historical data are developed and dynamic programming is used to devise an optimal dynamic pricing strategy for the clearance sales of the company.
by Fırat Ileri.
M.Eng.
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Nikhalat-Jahromi, Hamed. "An operational model for liquefied natural gas spot and arbitrage sales." Thesis, Imperial College London, 2013. http://hdl.handle.net/10044/1/14634.
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As more buyers become interested in the spot purchase of liquefied natural gas (LNG), the share of spot trade in LNG business increases. This means that the cash flowing into the upstream of LNG projects is a combination of that generated by deliveries to long-term contract (LTC) customers and uncommitted product and arbitrage spot sales. LTC cash flows are more predictable while uncommitted product and arbitrage cash flows, affected by the dynamics of supply and demand, are more volatile and therefore less predictable. In this research, we formulate an inventory routing problem (IRP) which maximizes the profit of an LNG producer with respect to uncommitted product and arbitrage spot sales, and also LTC deliveries at an operational level. Using the model, the importance of arbitrage, interest rates and compounding frequency in profit maximization, and also the significance of interest rates and fluctuation in spot prices in decision-making for spot sales of uncommitted product are studied. It is proven that writing traditional LTCs with relaxed destination clauses which assist in arbitrage is beneficial to the LNG producer. However, in contrast to what was predicted neither the interest rate nor the compounding frequency has any importance in profit maximization when no change of selling strategy is observed. Apart from these, it is shown that there is a trade-off between the expectation of higher spot prices and the inventory and shipping costs in decision-making for spot sales of uncommitted product in the LNG industry. Finally, it is observed that the interest rate can affect the set of decisions on spot sales of uncommitted product, although the importance of such changes in profit remains to be further explored.
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Louchet, Cindy. "Défense d'entrer : accès réservé aux femmes : Sociologie des salles de remise en forme "non mixtes"." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSE2051.
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Si les salles de remise de forme ont déjà livré nombre de leurs secrets à la communauté scientifique, il en est autrement de celles imposant une ségrégation au regard du sexe. Pourtant depuis 2004, elles ne cessent de se développer et de se multiplier sur le territoire français, en revendiquant l’interdiction faite aux hommes - un affichage loin d’être anodin à l’heure où la coexistence des deux sexes dans l’ensemble de l’espace social est prônée - ; en vantant des propositions de services spécifiquement adaptées à leur clientèle : les femmes, toutes les femmes quels que soient leur âge, leur morphologie, leur condition physique, leur rapport au corps et au sport ; en se présentant comme des lieux préservés des regards, des jugements évaluatifs, des situations stigmatisantes. C’est en nous appuyant sur une enquête mêlant observations (non) participantes (350 heures), entretiens semi-directifs avec les gérant.e.s, encadrant.e.s (43) ainsi que leurs clientes (27) et analyse de supports communicationnels (3 235), que nous avons produit quelques savoirs sociologiques. Volontairement inclusifs dans des espaces qui se veulent exclusifs au regard de l’appartenance de sexe, tel est le paradoxe des salles de fitness d’un nouveau genre. Mais cette apparente inclusion ne doit pas masquer les pratiques mises en place par ces institutions qui consistent à évaluer les corps de leurs clientes à l’aune des normes dominantes pour mieux les faire maigrir, pour mieux les raffermir, pour mieux les dégraisser afin qu’ils se rapprochent des canons de beauté faisant la féminitéIf fitness centres have already given up many of their secrets, it is not the same for those who impose discrimination regarding gender. Yet, since 2004, they keep expanding on French territory, putting forward the fact that access is denied to men – a quite peculiar positioning in times of promotion of sexes coexistence in social spaces – ; selling their services offer allegedly specifically designed for their clientele, that is to say women, all women whatever their age, their morphology, their physical shape, their relation to their own body or with sport ; presenting themselves as places free from any stares, evaluative judgements, stigmatising situations. Basing us on an investigation combining (non) participating observations (350 hours), semi-structured interviews with the managers and coaches (43) of these establishments as well as the clients (27), and an analysis of their communication media (3235), we eventually managed to produce some new sociological knowledge. Willingly inclusive in spaces designed to be exclusive on sexes criteria, here is the paradox of these fitness centres of a new kind. However, this outward inclusion must not hide the practices that have been set in these institutions, aiming at evaluating their clients bodies in regards of the dominant norms, in order to make them lose weight, to reduce their fat, to tone up their muscles so that these bodies get closer and closer of the beauty standards that make femininity
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Barthélémy, Marianne. "Le marathon de sables : Etude ethnologique et sociologique d'une épreuve multiple." Aix-Marseille 2, 1999. http://www.theses.fr/1999AIX22084.
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Duteil, Margaux. "Les contrats de vente d'équidés de sport et de courses." Thesis, Aix-Marseille, 2016. http://www.theses.fr/2016AIXM1045.
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À l’heure actuelle, les équidés font l’objet d’intérêts nombreux en tant que richesse patrimoniale. Ces attributs conférés par le droit de propriété permettent l’établissement de conventions de natures variées, comme la vente. L’intérêt est donc de révéler pourquoi l’établissement d’une vente (à l’essai, à l’amiable, aux enchères publiques ou privées, sur internet, judiciaires volontaires ou forcées, après saisie ou à réclamer) sur un équidé soulève tant de difficultés depuis quelques années. La vente de chevaux est soumise à l’interaction de plusieurs codes (Code civil, Code rural, Code de la consommation). Ces textes prévoient de nombreuses divergences avec un meuble inanimé. Parallèlement, la pratique a mis en place des techniques (comme la visite vétérinaire qui précède l’achat) permettant aux contractants de s’engager en connaissance de cause. Par ailleurs, l’application d’une garantie de deux ans (véritable frein à la vente de chevaux) prévue par le code de la consommation dans les ventes conclues entre un professionnel vendeur et un acquéreur amateur. Par conséquent, la multiplicité des qualifications juridiques, en général, et la soumission à des garanties inadaptées, en particulier, incitent le vendeur professionnel à s’évincer des conventions. Désormais, le meilleur gage de protection consisterait à rédiger très précisément le contratAt present, horses are the subject of many interests as heritage wealth. These attributes conferred by the right of ownership allow the establishment of conventions of various natures, such as sale. The interest is therefore to reveal why the establishment of a sale (trial, amicable, public or private auctions, on the internet, voluntary or forced judicial, after seizure or to claim) on an equine raises so many difficulties in recent years. The sale of horses is subject to the interaction of several codes (civil code, rural code, consumer code). These texts foresee many divergences with an inanimate piece of furniture. At the same time, the practice has put in place techniques (such as the veterinary visit that precedes the purchase) enabling contractors to make an informed commitment. Moreover, the application of a two-year guarantee (a true brake on the sale of horses) provided for by the consumer code in sales between a sales professional and an amateur purchaser. Consequently, the multiplicity of legal qualifications, in general, and the submission to inadequate guarantees, in particular, incite the professional seller to vindicate conventions. From now on, the best guarantee of protection would be to write the contract very precisely
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Jones, Travis S. "Measuring the Impacts of Stadium Construction on Parcel Sales for Downtown Redevelopment in Toledo, Ohio." University of Toledo / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1588928725714156.
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Machefer, Guillaume. "Le Marathon des Sables altère le statut antioxydant : intérêt dune complémentation ?" Rennes 2, 2004. http://www.theses.fr/2004REN20015.
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L'exercice aérobie prolongé peut induire un stress oxydant (SO) pour l'organisme. Le système antioxydant protecteur envers le SO est constitué notamment des vitamines E, C, A et des caroténoi͏̈des dont l'utilisation est accrue à l'exercice. Chez les sportifs, l'efficacité du système antioxydant nécessite un apport en vitamines antioxydantes supplémentaire. Chez ces derniers, l'apport en vitamines antioxydantes n'est pas bien connu. Le premier objectif de ce travail est d'étudier l'apport en vitamines antioxydantes, à partir de questionnaire alimentaire, dans ces deux populations. Le second objectif est de comprendre l'impact d'une épreuve extrême de répétition d'exercices prolongés, le marathon des Sables (MDS), sur le statut antioxydant et sur un marqueur du SO. Enfin, le troisième objectif est d'étudier les effets d'une complémentation en vitamines antioxydantes, lors du MDS, sur le statut antioxydant mais aussi sur les marqueurs des dommages oxydatifs et musculaires. Ce travail montre que l'apport en certaines vitamines antioxydantes n'est pas suffisant par rapport aux ANC chez les sportifs. Pourtant, les athlètes très entraînés ne présentent pas de faibles concentrations plasmatiques en vitamines antioxydantes. Le MDS induit une modification du statut antioxydant notamment des vitamines antioxydantes même après 3 jours de récupération. Cette compétition induit, dans le même temps, une augmentation des TBARS (marqueur du SO). Un apport complémentaire en vitamines augmente leur concentrations plasmatiques pour la plupart. Cet apport augmente l'utilisation et la mobilisation de ces vitamines antioxydantes et limite les TBARS qui interviennent lors du MDS. Elle ne limite pas les dommages musculaires. Chez des sujets non complémentés, cette épreuve s'accompagne d'un phénomène d'adaptation qui limite l'augmentation des marqueurs des dommages oxydatifs lors de la succession de ces exercices prolongésAerobic and prolonged exercise induces an oxidative stress (OS). Antioxidant protection system against OS contained notably the vitamin E, C, A and the carotenoids, which were greater used during exercise. In athletes, the efficiency of antioxidant system requires more antioxidant vitamins intakes. In theses populations, antioxidant vitamin intake is not well known. Firstly, the aim of our work is to study the antioxidant vitamins intakes in moderate and well-trained athletes. Secondly, we study the effects of an extreme competition that consists in repetition of long exercise, the Marathon des Sables (MDS) on antioxidant status and on OS marker (TBARS). Finally, the effect of an antioxidant vitamins supplementation on antioxidant status, on OS markers and on markers of muscular damages during the MDS is study. This study indicates that antioxidant vitamins intakes are not sufficient compared with recommended dietary intakes in sportsmen. However, well-trained athletes have not low plasma antioxidant vitamins concentrations. The competition MDS induced an alteration of antioxidant status and an increase in TBARS after three days of recovery. Antioxidant vitamins supplementation increases many plasma vitamins. This supplementation increases mobilisation and use of antioxidant vitamins and inhibits the increase in TBARS during the MDS. This supplementation not inhibits muscular damages. In non-supplemented athletes, the MDS induce an adaptive response that limits the increase in oxidative marker during the repetition of exercises
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Sower, Derek Wayne. "The Willis White Era of Salem High School Football." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etd/2108.
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From 1978-1982 Salem High School suffered from a series of losing seasons from its football program. In wanting to regain its former tradition the Salem City Council hired Willis White to rebuild the program from the ground up. This thesis investigates the history of the Salem program prior to and through the Willis White years.
The research for this thesis came from personal interviews with present and former coaches as well as members of the community. Several different newspaper companies in the Roanoke Valley contributed to the history of Spartans' games. It also comes from a collection of secondary sources that contribute to background history of the city and program.
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Jaitha, Vedant V. "Short-Term Effects of Announcements and Performance of Athletes on their Respective Sponsoring Companies." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/909.
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Sponsorship is one of the main methods through which a number of companies perform marketing and advertising functions. Athletes can serve as brand ambassadors of various products which are believed to help increase sales and/or enhance the image of a firm. Although a lot of research has been done regarding the subject of how sponsorship announcements affect sponsoring companies, not much research is available regarding how non-economic events and individual performances affect sponsors in the short-run. This study hypothesized that ‘good news’ would cause positive abnormal returns while ‘bad news’ would cause negative abnormal returns for the sponsoring companies. A total of nine events relating to three athletes and ten sponsoring firms were analyzed. Although not many significant results were found, this study helped establish the idea that the temporary images of athletes and emotions related to athletes do not affect the financial markets in a large capacity. This study also lays out some further areas of research in the similar field.
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Theorin, August, and Fredrik Bornebusch. "Sambandet mellan sportslig framgång och ekonomisk ställning för fotbollsklubbar i Allsvenskan." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37307.
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Bakgrund-Fotboll har gått från att vara en hobby till en professionell kommersialiserad industri därekonomi spelar en allt viktigare roll. En fotbollsklubb arbetar med flera dimensioner avframgång. Först och främst den sportsliga framgången som kan vara fotbollsklubbars tabellplacering eller antal titlar. Sedan finns ekonomisk framgång, till exempel vilkenekonomisk ställning fotbollsklubbar har. Det är rimligt att dessa dimensioner av framgång bör hänga ihop eftersom ekonomin sätter ramen för vilka spelare/tränare som fotbollsklubbar kanrekrytera, medan den sportsliga framgången bör generera ett högre kommersiellt intresse. Syfte-Utforska om det finns ett samband mellan sportslig framgång, i form av tabellplacering, och utvalda nyckeltal. Teori-Teorikapitlet inleds med generell teori angående nettoomsättningen, eget kapital ochkassaflödet som mått på framgång. Detta följs upp med ett avsnitt om sports management. Sedan förklaras Allsvenskans regelverk med bolagsform och regleringen av röstmajoritet. Därefter beskrivs tidigare forskning med hjälp av tidigare studier som undersökt sambandet mellan sportslig och ekonomisk framgång. Teorikapitlet avslutas sedan med hypoteser. Metod-En kvantitativ studie genomfördes där data från Allsvenskans fotbollsklubbars årsredovisningar använts för att göra korrelations- och regressionsanalyser i SPSS Statistics. Annan sekundärdata har inhämtats från vetenskapliga artiklar, litteratur och webbsidor. Slutsats-Slutsatserna som studien kommer fram till är: Det finns ett samband mellan en allsvensk fotbollsklubbs tabellplacering och nettoomsättning. Det finns ett samband mellan en allsvensk fotbollsklubbs tabellplacering och eget kapital. Det finns inget samband mellan en allsvensk fotbollsklubbs tabellplacering och kassaflöde. Nyckelbegrepp: Sportslig framgång, Ekonomisk framgång, Nettoomsättning, Kassaflöde,Eget kapital, Sports management, Allsvenskan, Fotboll.Background-Football has gone from being a hobby to a professional commercialized industry where economics play an increasingly important role. A football club works with several dimensions of success. First and foremost the sporting success which could be football clubs table position or number of titles. Then there is financial success, such as the financial position of footballclubs. It is reasonable that these dimensions of success should interlink as the economy sets the framework for which players/coaches the football clubs can recruit, while sporting success should generate a higher commercial interest. Purpose-Explore whether there is a connection between sporting success, in the form of table position, and selected key performance indicators. Theory-The theory chapter begins with general theory regarding net sales, equity and cash flow as a measure of success. This is followed up with a section about sports management. Then the rules of Allsvenskan are explained by the corporate form and the voting majority regulation. Thereafter, the earlier research is described using previous studies that examined the link between sporting and economic success. The theory chapter is then concluded with hypotheses. Method-A quantitative study was conducted using data from the annual reports of football clubs participating in Allsvenskan to make correlation and regression analysis in SPSS Statistics. Other secondary data have been obtained from scientific articles, literature and web pages. Conclusions-The conclusions from this study are: There is a connection between the table position and the net sales for a football club participating in Allsvenskan. There is a connection between the table position and the equity for a football club participating in Allsvenskan. There is no connection between the table position and the cash flow for a football club participating in Allsvenskan. Key words: Sports success, Economic success, Net sales, Cash flow, Equity, Sports management, Allsvenskan, Football.
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Dudek, Miroslav. "Kalkulace nákladů ve firmě ABC, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241531.
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The intention of this thesis is to create a cost accounting system for the company ABC, s. r. o., which is mainly engaged in the reconstruction and construction of sports fields. The calculations will clearly show all costs associated with the implementation of projects and will help the company to better manage their business. A complete analysis will be performed of sales, costs and profits. A significant portion of the thesis will be proposals which can be used to improve the functioning of the company.
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Ibañez-Esteban, Renzo. "Branding: contribución comunicacional de la alianza estratégica entre Umbro y el Club Universitario de Deportes para mejorar la exposición de marca." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/4688.
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El principal objetivo dentro del trabajo de investigación fue comprobar que existen diversos beneficios comunicacionales dentro de la alianza estratégica, de más de 20 años, entre la marca Umbro y el Club Universitario de Deportes. En primer lugar, la investigación se realizó aplicando el método cualitativo, con dos entrevistas a profundidad a expertos y principales encargados de manejar las estrategias comunicacionales y de marketing: Mario Biggio, Brand Manager de Umbro; así como también a Leititia Chavez, Jefa de Marketing del Club Universitario de Deportes. En segundo lugar, se aplicó el método cuantitativo al realizar encuestas a dos públicos importantes dentro de la investigación: a los hinchas del Club Universitario de Deportes y a los hinchas del fútbol peruano en general. Finalmente, se acudió a dos eventos importantes de la marca para poder corroborar los resultados previos usando la técnica de la observación no participante.Trabajo de investigación
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Autrata, Tomáš. "Analýza vhodného využití sportovního objektu v Brně-Líšni." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-319155.
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The main objective of this diploma thesis is assessment of a sports centre according to a favourableness of adaptation to a different forms of utilization. The particular subject assessed is badminton sports centre located at Úlehlova street in Brno. First of all the current state of the sports centre is described and assessed by using valuation methods. Subsequently various possibilities of adaptation to different forms of utilization are determined according to a popularity of indoor sports, expensiveness, technical feasibility and analysis of a real estate market. Each variant is valued by cost, income and sales comparison approach. Eventually the favourableness of each variant is considered and the most favourable one is chosen
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Reese, Jason D. "Minor League Fan Satisfaction with the Season Ticket Selling Process." Thesis, 2010. http://hdl.handle.net/1969.1/ETD-TAMU-2010-05-7759.
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The purpose of this study was to assess satisfaction with the season ticket selling process administered by a minor league baseball franchise. Minor league sport organizations rely heavily on season ticket sales and retention, therefore, knowing the perceptions of consumers gives organizations an opportunity to fulfill consumer needs. Respondents (N=615) to a consumer satisfaction survey included season (N=365) and non-season (N=250) ticket holders of a southern Triple-A baseball team. Results indicate ineffective television and radio advertisements, favorable experience with the purchasing process, fair and appropriate price, consumer ticket use related to perceived team connection, and repurchase intention was not based on club’s win-loss. Future investigations should distinguish if perceptions change longitudinally when managers attempt to address consumer needs.
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Hsiao, Chiu-Ming, and 蕭秋銘. "A Study of Sport Product Display Attraction, collocation, and Concerning on Reebook Sport Merchandise Sales." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/34539598933890935564.
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碩士臺北巿立體育學院
運動科學研究所
91
The purpose of this study was to investigate the relationships between sport product display attraction, collocation, and concerning on Reebook Sport Merchandise Sales. The instruments of Individual Demographic Information, Sport Merchandise Display Attraction Questionnaire, Sport Merchandise Collocation Questionnaire, and Concerning of Sport Merchandise Scale were used to collect data. The date collection was located on 4 different stores of Reebook Sport Merchandise in Taipei City. The subjects entered and stop the stores of Reebook Sport Merchandise for 10 minutes that were considered target subjects. There were 390 subjects who were above 18 years old. The statistical methods for data analysis in this study included t-test, one-way ANOVA, Pearson Correlation Coefficient, and Regression. The results of this study were： 1.there was significantly positive relationship between display attraction, Sport Merchandise collocation, and Concerning of Sport Merchandises （r= .37；.23，p< .01）. Further, display attraction of Sport Merchandises was significantly positive correlated to Concerning of Sport Merchandises. 2.According to the results from the regression model, the factor of sport merchandise collocation was a major component of shopping for consumers（R2 = .28, F (11.07), t= 34.79, p < .01.）. 3.The results from the regression model, the factor of sport merchandise collocation was a major component of purchase for consumers（R2 = .28, F (11.07), t= 34.79, p < .01.） 4.For consumers’ purchasing, specialty shops was significantly higher scores than traditional shops on sport merchandise collocation （t= -2.11，p< .05）. There was no significant difference between Specialty shops and traditional shops on sport merchandise display attraction and concerning of sport merchandise （t= -0.87＆-0.71，p > .05）. 5.For consumers’ shopping, specialty shops was significantly higher scores than traditional shops on sport merchandise collocation （t= -3.33，p< .0001）. There was no significant difference between Specialty shops and traditional shops for consumers’ shopping on sport merchandise display attraction and concerning of sport merchandise （t= -0.58＆-0.58，p > .05）. 6.The results of this study indicated a significant difference between consumers of males and females on sport merchandise display attraction, sport merchandise collocation, and concerning of sport merchandise. Further, males had significantly higher scores than females on sport merchandise display attraction, sport merchandise collocation, and concerning of sport merchandise （t= 2.56；2.08；3.03，p< .05）. 7.The results indicated a significant difference between different levels of academic degree on sport merchandise display attraction （F=12.40 & 4.39, p＜.0５）. 8.The results pointed out a significant difference between different frequencies of exercise on sport merchandise display attraction （F=4.79 & 2.72, p＜.05）.
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LI-HsinChen and 陳立馨. "The Impact of Sport Sponsorship on Brand Equity and Sales." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/49397734861705326798.
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碩士國立成功大學
國際企業研究所
103
Sponsorship has been the most rapidly growing method of marketing in the past 30 years, and the previous literatures found that sponsorship is good for the brand and financial performance of sponsors. Therefore, this study is trying to investigate whether the expenditure of sport sponsorship will influence brand equity and sales. Moreover, we will evaluate the moderating effect of economic cycle, firms’ growth opportunities and ambush marketing. In order to understand above topics, we examined corresponding references, established research framework, and analyzed 67 secondary data. The conclusions are as follows: (1) The higher the expenditure of sport sponsorship, the more the brand equity increases. However, the expenditure of sport sponsorship does not have significant impact on sales. (2) The moderating effect of economic cycle is not significant on brand equity and sales. (3) Firms’ growth opportunities positively influence the relationship between sponsorship expenditure, brand equity, and sales. (4) Ambush marketing decreases the impact of sponsorship expenditure on brand equity, but does not have significant moderating effect on sales.
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HUANG, HSUEH-JU, and 黃雪如. "Applying Case-Based Reasoning to Forecast the Sales of Sport Shoes." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/84981331632479452547.
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碩士德明財經科技大學
流通管理系
104
Since the development of technology and that Taiwan's national income has reached a certain level, the consumer shopping behaviors have changed, to satisfy customers, merchants keep innovating to create new products to customers. Therefore, forecasting product sales becomes an indispensable business issue, effectively and correctly master the forecast of new product’s sales will promote business performance. In the history of business operations, there may be some similarities in certain stages in the sport shoes sales curve of new products from different generations. Applying the information of the past case to the forecast model will generate the results worthy to be referred. In this study, we conduct a Case-Based Reasoning model to depict the curve which is used to forecast in new sport shoes, constructing a new forecasting model suitable for new sport shoes. We compare the CBR model with Bass diffusion model and demonstrate that the CBR model gain the better performance than the Bass model using the two new sport shoes dataset. In our conclusion, we believe the forecast which are generated by the CBR forecasting model can assist person in charge of the shoes company to grasp key factors and make an efficient use of resources. Keywords: Sport Shoes, Case-Based Reasoning, Forecast
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Wu, Yung Hua, and 吳永華. "The Study on Sales Strategy of Super Sport Cars- Ferrari and Bentley in Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30860530555092250128.
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碩士國立中山大學
高階經營碩士班
99
Abstract Taiwan is a potential area for selling super sport cars. In 2008, the year of financial crisis, the volume of sales in Taiwan is not only didn’t descend but also rose 20~30%, even present multiple growth. It shows that the purchasing power of Taiwanese rich is astonishing, besides it can also be attributed to many brands which establish sole agent in Taiwan for the last few years, the sale and the after-sales service would be a guarantee to Taiwanese customers, so that it attract many potential consumers appear and purchase. This research focus on comparing the differences of sales strategy of the two super sport cars brands- Ferrari and Bentley in Taiwan. The product price of these two brands is over NT ten millions dollars, but their brand images are different, so their target market and sale strategies are different, either. The goal of this research is that comparing the target markets and sale combination to know these two brands how to operate and plan their sale strategy. The research analysis shows that their sales strategies are similar (especially pricing strategy, channel strategy), except for the promotion strategies, that is because of their different brand images. Key words: Ferrari, Bentley, sale strategy, target market, sale combination.
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Liao, Wen-Cheng, and 廖文正. "The effect of involvement and sales promotion in product attributes--A study on sport shoes." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/61479544069217619340.
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碩士淡江大學
管理科學學系
91
This research is mainly discussing the effect of various promotions on different consumers, the various involvement of consumers’ different emphasis on product element, and the different level of importance on different promotion of consumers with different level of involvement. And then, we would try to find appropriate promotions for different target groups in view of manufacturers. This research defines promotion as price promotion and non-price promotion, uses cash discounts and samples as physical promotional tools. We adopted simple random sampling and questionnaire survey to collect original data. For price promotion, different gender, marriage status, financial status, age and occupation will influence consumers’ view on product attributes. And for non-price promotion, different gender, marriage status, financial status, age and occupation will also change consumers’ view on product attributes. No matter what promotion, the level of involvements has significantly effect on product attributes. Consumers who have higher involvement will emphasize much more on product attributes. Therefore, consumers with high involvement will be unwilling to accept different information and will usually take product information into serious consideration. The product decision process of consumers with high involvement is much more complicated than ones with low involvement. They also have persisting attitude than those with low involvement.
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Fernandes, Ana. "Sport Zone – Running the extra mile. Marketing strategies to improve fitness business unit sales performance." Master's thesis, 2015. http://hdl.handle.net/10362/17516.
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CHEN, SHI-PENG, and 陳世朋. "A Study on Influence of Sales Promotion in Sport Goods Stores on Consumer’s Unplanned Purchase Behavior-Store Atmosphere as the Moderator Variable." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3em74t.
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碩士大葉大學
運動健康管理學系
104
ABSTRACT This study is designed to investigate how the sales promotion of sport goods stores affects consumer’s unplanned buying behavior. And when it joins the store atmosphere as the moderator variable, how it will affect the behavior. This study distributed network questionnaires, surveying the groups of people that have experiences of consuming sport goods. The effective surveys are 367 valid questionnaires in total. The study used hierarchical regression analysis to investigate the interaction among the various facets of the variables.The results found that promotions will positively affect the unplanned buying behavior of the consumers.It found that the influences on differentfacets in non-price promotionsmore influential than price promotions to stimulate the sport goods unplanned buying. In terms of moderator variables, the store atmosphere will affect the sport goods store promotions for unplannedbuying behavior. The ways of non-price promotions matching with environmental factors are most likely to stimulate unplanned buying behaviors.According to the different facets of the variables: Reminded Buying Type, Pure Buying Type, Planned BuyingType, SuggestedBuying Type, it affected the unplanned buying behavior with different interactions respectively. Finally, according to the results of the study, the unplanned buying behavioron different effects can be stimulated with a different way of marketing strategies and the store atmosphere. It also can be used as a reference management policy of sport good stores. Keywords: promotions, Impulse Buying, sport goods
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Morais, Sara Lopes Paulino Gomes. "SPORTS 4 LIFE: maximização da cobertura territorial baseada em key account management." Master's thesis, 2014. http://hdl.handle.net/10071/9301.
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Este Projecto foca os principais passos inerentes à maximização da cobertura Comercial de um Território. Após um enquadramento contextual da temática, é proposta uma metodologia de suporte à Direcção Comercial com ferramentas de definição de prioridades estratégicas, abordagens a Clientes, cobertura de territórios, análise do papel dos actores ao longo do processo e enumeração de vários indicadores de performance.
A tese constrói-se sobre a apresentação do caso imaginário da Sports 4 Life Portugal – a sucursal de uma importante multinacional a operar no mercado de Desporto – que, após uma fase de reestruturação, vive o desafio de uma Estrutura Comercial com menos Vendedores para o mesmo número de Clientes. A resposta irá estar assente na abordagem Key Account Management e na teoria sobre a maximização da cobertura territorial.This project focuses on the main steps involved in the Commercial coverage maximization of a territory. After a contextual framework of the theme, a methodology is proposed to support the Sales Manager with strategic priority setting tools, approaches to Customers, territory coverage, analysis of the role of stakeholders throughout the process and enumeration of various performance indicators. The thesis is built over the presentation of the imaginary case of Sports 4 Life Portugal – the branch of a major multinational operating in the Sporting Goods market – which, after a phase of restructuration, faces the challenge of a Commercial structure with less Sales Representatives for the same number of Customers. The answer will be based on the Key Account Management approach and on the territorial coverage maximization theory.
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Gavrilova, Iva. "Řešení sporů z mezinárodní kupní smlouvy." Doctoral thesis, 2018. http://www.nusl.cz/ntk/nusl-379502.
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INTERNATIONAL SALES DISPUTE RESOLUTION ABSTRACT This dissertation deals with judicial resolution of disputes arising from cross-border commercial relationships, more precisely from international sales contract as their common representative. The introduction defines the term of international sales contract (chapter one) and the process of its formation (chapter two) under the United Nations Convention on Contracts for the International Sale of Goods ("CISG"). It addresses inter alia the gap filling of the CISG, uniform interpretation or commercial usages. Some comparative notes are also provided. Further, it examines a phenomenon called "battle of forms" that often occurs in practice when dealing with standard terms and conditions. The focal point of the thesis is the rules of jurisdiction set out in the Brussels I Regulation Recast ("Regulation") which are analysed from the perspective of an international commercial relationship. The emphasis is on the prorogation of jurisdiction under the Regulation. The third chapter deals with the territorial, temporal and material scope of application of the Regulation, as well as with its autonomous interpretation. It also discusses the role of the Regulation in arbitration. Chapter four reviews the rules of jurisdiction applicable when there is no valid choice of...
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Liu, Yi-Hui, and 劉懿慧. "The Influence of Sales Promotion Types and Product Attributes to Consumers Pre-order or Purchase the Spot Decision." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/h3sh2w.
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碩士國立交通大學
管理科學系所
101
This paper conducts the Temporal Construal Theory (CLT) to explain the “pre-order” phenomenon, rarely present domestically. The purpose of this study was to explore whether consumers think differently when they make cell phone purchasing decision under different temporal distance, and whether the attractiveness of different types of sales promotion be affected by temporal distance. To avoid the interference effect of product categories, this study selected smartphone as the only one main product. Most of the samples are student of college and graduate school, and through the internet questionnaire. The participants were given two different purchasing situations: one is near temporal distance as “tomorrow (purchasing the spots),” another one is remote temporal distance as ”three months later (pre-order).” The subjects made an evaluation of the importance of various phone attributes and the attractiveness of all kinds of sales promotion. Then we adopts Oneway ANOVA(temporal distance) and Factorial ANOVA(temporal distance, financial wealth, market maven, gender) to our analysis. It was found that the subjects under spots situation will put more focus on utilitarian attributes. Second, the more remote the time, consumers will pay more attention to the hedonic attributes. Therefore, this study suggests that manufacturers in the spot mobile phone activities should strengthen the advertising appeals of the functional properties (operating system, battery life and smooth operating experience) to attract consumers to purchase mobile phones, and should strengthen the advertising appeals of the hedonic properties (color,design and screen size) to attract consumers to pre-order mobile phones.
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Su, Shu-Jen, and 蘇淑真. "The resistance of tobacco (Nicotiana tabacum L.) and the mechanism of phosphate and carbonate salts against brown spot pathogen Alternaria alternata (Fr.) Keissler." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/82770920879929069782.
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博士國立臺灣大學
植物病蟲害學系
81
(一) 本文首創甲苯胺藍O ─玫瑰紅雙重染色法, 便於赤星病菌侵入過程 之觀察。甲苯胺藍O顯示酚類化合物所在, 呈現寄主對赤星病菌侵入之防 禦反應。並配合其他組織化學技術比較病原菌侵入過程,及寄主所產生的 反應。不同菸草品種葉表孢子之發芽率及發芽管長度及寬度與抗病性無關 。在侵入初期,菸草抗病主要表現在減少病原菌附著器之形成, 及侵入時 增加植物表皮細胞之防禦反應。植物防禦反應有: 褐化、自發螢光反應 、形成乳狀突起物、細胞質顆粒化、使侵入菌絲不正常腫大、癒傷聚葡萄 糖及非癒傷聚葡萄糖之折光性物質沉積於細胞壁使其厚化,及含酚類化合 物之甲苯胺藍 O 正反應。乳狀突起物之大小與抗病性無關, 但與產生癒 傷葡萄糖之速度有關。菸草對赤星病之抗病性主要表現於侵入初期。抗病 性與葉表微生物無關。接種孢子體於癒傷組織之方式並不適於篩選抗赤星 病之無性繁殖細胞系。 (二) 本菌所產生AT毒質之特性及其對致病性之影 響於文中有所探討。 (三) 亞磷酸根、磷酸根、磷酸一氫根、碳酸根及碳 酸氫根等酸根離子抑制赤星病菌孢子發芽及侵入, 並使病原菌之AT毒質喪 失活性。pH 值影響五種酸根之解離型態及濃度,進而影響對孢子及AT毒質 產生的效應, 唯亞磷酸根之殺菌效果不受pH值影響。亞磷酸鹽直接殺死孢 子,而磷酸鹽和碳酸鹽則對孢子主要為靜菌作用。相同濃度之各鹽類中離 子型態具負價電荷較高者, 使 AT 力較強。五種鹽類在初步田間試驗皆有 良好效果, 與目前推廣藥劑依普同(Iprodione) 之防治效果相當。 1. A simple and quick double-staining technique was developed for observing the infection of tobacco leaf by Alternaria alternata and host response(s). Phenolic compounds were always observed in the tobacco defense response. No correlation existed between the length and width of pathogen germ-tube and host plant resistance. The resistance was expressed in reducing the appres- sorium formation but increasing the epidermal defense response. The defense responses included browning, autofluorescence, papil- la formation, cytoplasmic granulation, abnormal swollen infection hypha, cell wall deposition of callose and noncallose refractive material, and a toluidine blue O-positive reaction. The callose formation rate but not papilla size was related to resistance. It is suggested that tobacco resistance against A. alternata is ex- pressed mainly at the initial infection stage. Foliar mibrobe was unrelated to host resistance nor was callus suitable for in vitro resistance selection against A. alternata. 2. The properties and the effect on pathogenicity of AT-toxin produced by A. alternata were studied in the text. 3. Spore germination and infection of tobacco by A. alternata and AT-toxin toxicity were inhibited by phosphonate, phosphate, phos- phate dibasic, carbonate and bicarbonate salts. Phosphonate was fungicidal to spore of A. alternata whereas the others were fun- gistatic. The toxicity of these salts except phosphonate was pH- dependent. The type and concentration of dissociated free anions at different pHs affected spore viability and AT-toxin activity. Salt solution which dissociated to give free anion of higher neg- ative charge at the same concentration showed higher AT-toxin in- hibition. These five salts were effective in controlling brown spot of both spring- and autumn-season field-grown tobacco with efficiency comparable to the recommended fungicide Iprodione.