Relevant bibliographies by topics / Sporto marketingas

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Sporto marketingas'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Sporto marketingas"

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Верітов, О. І. "ФОРМУВАННЯ МАРКЕТИНГОВИХ КОМПЕТЕНЦІЙ БАКАЛАВРІВ ІЗ ФІЗИЧНОЇ КУЛЬТУРИ І СПОРТУ". Теорія та методика навчання та виховання, № 49 (2020): 29–42. http://dx.doi.org/10.34142/23128046.2020.49.03.

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Blank, S. (2009). Building a Company with Customer Data – Why Metrics Are Not Enough. Retrieved from: https://steveblank.com/category/marketing/ page/2/. Blank, S. (2017). Don‟t let process distract you from finding the strategy. Retrieved from: https://steveblank.com/category/customer-development/ page/3/. Blank, S. (2020). Rising out of the Crisis: Where to Find New Markets and Customers. Retrieved from: https://steveblank.com/category/customer-development/. Kilkist zareiestrovanykh bezrobitnykh ta kilkist vakansii u 2019 rotsi (za danymy derzhavnoi sluzhby zainiatosti). (2019). [The number
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Ratten, Vanessa. "The dynamics of sport marketing." Marketing Intelligence & Planning 34, no. 2 (2016): 162–68. http://dx.doi.org/10.1108/mip-07-2015-0131.

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Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The purpose of this paper is to discuss these issues by highlighting the growing area of sports marketing, sport entrepreneurship and sport management. Design/methodology/approach – Sports marketing contributes to the future of the global economy because of its linkage to other industries including manufacturing,
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Gašović, Milan, Djurdjica Vukajlovic, Nikola Ćurčić, and Miroslav Zivkovic. "SPORT OFFER– CORE PART OF THE SPORT ORGANIZATION’S MARKETING PROGRAM." Facta Universitatis, Series: Physical Education and Sport 16, no. 1 (2018): 167. http://dx.doi.org/10.22190/fupes161203015g.

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The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer
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McKechnie, Donelda S. "PromoSeven Sports Marketing." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–5. http://dx.doi.org/10.1108/20450621111110348.

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Subject area Sport marketing, sponsorship, marketing strategy, event management. Study level/applicability Undergraduate and Postgraduate Business and Management. Case overview This case discusses sport marketing within an emerging market business environment. PromoSeven Sports Marketing is the focus company. PromoSeven name is synonymous with major events particularly Emirates Airline Rugby 7s and the Olympic Council of Asia. The case highlights the challenges facing sponsorship, event management, sport marketing and PromoSeven's own business strategy after the 2009 economic downturn drew att
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Peručić, Doris, and Maro Joković. "Marketing menadžment u sportu - primjer dubrovačkih sportskih klubova." Oeconomica Jadertina 8, no. 1 (2018): 18–29. http://dx.doi.org/10.15291/oec.2729.

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Marketing plays a key role in society as a whole. Sports marketing encompasses all processes for creating and delivering value and transmitting its message, starting from the specific conditions in which relationships between market players are formed and how it affected the success of sport clubs and sporting events. In a large number of sports clubs, there is still no systematic application of marketing. The paper deals with the application of marketing in Dubrovnik sport clubs s been developed. The survey was conducted by a deep interview with leading people of the most successful Dubrovnik
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Kerzaitė, Margarita, and Borisas Melnikas. "INTERNATIONAL SPORT EVENTS: IMPROVING MARKETING / TARPTAUTINIAI SPORTO RENGINIAI: RINKODAROS TOBULINIMAS." Mokslas – Lietuvos ateitis 6, no. 1 (2014): 83–92. http://dx.doi.org/10.3846/mla.2014.11.

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The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing.Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization,comparing opinions of various authors about aspects of classificationand the benefits for host country. The article and the reportreveals the main existing problem encountered in organizinginternational sport events, estimated perspectives for solutionof this problem. Summarizes the international sport eventsopportunities, basically modernize marke
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Tanklevska, Nataliya, and Vitaliy Vybranskyy. "Basics of sports marketing." Socio-Economic Problems of the Modern Period of Ukraine, no. 6(140) (2019): 20–25. http://dx.doi.org/10.36818/2071-4653-2019-6-4.

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Today, the sports sphere is an important element of the state's market system and plays a significant role in shaping a healthy lifestyle. It requires innovative approaches to train highly qualified sports marketing personnel to promote the industry and develop it. Sports marketing is a kind of symbiosis of classic marketing and specific principles of entrepreneurial activity in the field of physical culture and sports. One of the main factors that have led to the possibility of developing marketing in the field of sports was the vector of changes in the priorities and methods of influence of
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Kim, Young-Kab, and Jong-ha Kim. "New Paradigm in Sport Industry: Neuro Sports Marketing." Journal of Sport and Leisure Studies 61 (August 31, 2015): 193–202. http://dx.doi.org/10.51979/kssls.2015.08.61.193.

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Gardan, Daniel, Gheorghe Epuran, and Iuliana Petronela Gardan. "The Use of Direct Marketing Techniques in Sport Marketing." Annals of "Spiru Haret". Economic Series 15, no. 4 (2016): 49. http://dx.doi.org/10.26458/1543.

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Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself.In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last
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Ivshin, V. G., and A. V. Litvin. "FEATURES OF LEGAL TRAINING OF MASTERS IN ECONOMICS AND SPORTS MARKETING." Bulletin of Udmurt University. Series Economics and Law 30, no. 2 (2020): 312–15. http://dx.doi.org/10.35634/2412-9593-2020-30-2-312-315.

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The article deals with the issues of legal training of masters in sports economics. Sport is an important component of the economy, which involves significant financial resources and a large number of workers. For a long time, sports, economics, and law were considered as three separate areas of activity. At the present stage, everything has changed dramatically: it has become possible to earn good money in sport, and as a result, sport needs well-trained, professional economists and lawyers. It is noted that the current Federal state educational standard of higher education (FSES) in the dire
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Dissertations / Theses on the topic "Sporto marketingas"

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Šlapkauskas, Kęstutis. "Šakių jaunimo kūrybos ir sporto centro sporto komplekso paslaugų kokybės vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131645-27892.

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Problema: kaip tobulinti Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybę. Tikslai: įvertinus Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybę pateikti pasiūlymų, kaip būtų galima ją patobulinti. Darbo objektas: Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybė Uždaviniai: 1. Atskleisti paslaugų, kokybės ir paslaugų kokybės sampratas. 2. Įvertinti teikiamų paslaugų kokybę Šakių JKSC sporto komplekse. 3. Pateikti pasiūlymų Šakių rajono jaunimo kūrybos ir sporto centro sporto kompl
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Mickus, Donatas. "Renginių marketingo komplekso valdymo barjerai: ištvermės sporto atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130213_150534-62245.

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Magistro baigiamajame darbe nagrinėjamos marketingo komplekso valdymo priemonės, taikomos organizuojant ištvermės sporto renginius. Teorinėje dalyje nagrinėjami marketingo komplekso valdymo barjerai. Darbas rengiamas argumentuojant, kad Lietuvos ištvermės sporto šakų federacijos, klubai, asociacijos vangiai ir sunkiai persiorientuoja prie šiuolaikinių sporto verslo vystymosi tendencijų, neturi reikiamos kompetencijos marketingo srityje, dėl to susiduria su esamais barjerais, kurie daro poveikį dalyvių masiškumui. Pagrindinis darbo tikslas įdentifikuoti ištvermės sporto šakų marketingo kompleks
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Zaveckas, Karolis. "Paramos sportui įtaka rėmėjo prekės ženklo įvaizdžiui." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_182442-43547.

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Prekės ženklo įvaizdžio kūrimas ir valdymas yra labai svarbūs veiksniai įmonėms veikiant tokioje konkurencingoje ir nuolat augančioje rinkoje, kur pasiūla dažnai viršija paklausą. Tokiomis sąlygomis prekės ženklas yra pagrindinis įmonės tiek materialus, tiek nematerialus turtas, tad tinkamų ir efektyvių jo vertės didinimo būdų nustatymas yra vienas pagrindinių uždavinių, siekiant pritraukti naujus bei išlaikyti esamus vartotojus. Vienas iš būdų tai pasiekti yra gamintojo sugebėjimas užmegzti ryšį su savo tiksline rinka naudojant komunikaciją. Ankščiau aktyviai naudotas komunikacijos priemones
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Plūkaitė, Aistė. "Sporto klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumas, skatinant moksleivių fizinį aktyvumą." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120620_120557-86454.

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Darbo tikslas: Išanalizuoti „Žalgirio“ krepšinio klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumą, skatinantį Kauno regiono moksleivių fizinį aktyvumą. Darbo objektas: Socialinių projektų veiksmingumas Kauno regiono mokyklose. Darbo uždaviniai: 1. Atskleisti komunikacijų reikšmę organizacijos įvaizdžio formavimui. 2. Pristatyti projektų tikslus, valdymo proceso turinį ir rezultatų vertinimą organizacijos komunikacinėje politikoje. 3. Ištirti „Žalgirio“ krepšinio klubo vykdomus socialinius projektus, skatinančius Kauno regiono moksleivių fizinį aktyvumą. Rezultatai
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Rutytė, Sigita. "Kauno miesto rytų kovos menų klubų pozicionavimo veiklos vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_110531-17747.

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Šiame darbe pateikiami pozicionavimo teoriniai aspektai, tyrimo metodikos ir jo organizavimo analizė bei rytų kovos menų klubų Kauno mieste pozicionavimo veiklos tyrimas. Darbą sudaro: literatūros apžvalga, tyrimo metodika ir organizavimas, tyrimo rezultatai ir aptarimas bei išvados. Pirmoje dalyje aiškinama pozicionavimo raiška sporto marketinge, pozicionavimas STP modelyje, segmentavimo ir tikslinės rinkos įtaga pozicionavimo kokybei, pozicionavimo procesai, pozicionavimo būdai ir klaidos. Antroje darbo dalyje aprašomas tyrimo metodikos pagrindimas bei kokybinis tyrimas ir jo organizavimas.
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Dieninis, Karolis. "Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo prielaidos." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_125519-01769.

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Darbo objektas. Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo galimybės ir kliūtys. Darbo tikslas. Ištirti Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo prielaidas. Darbo uždaviniai: 1. Apibrėžti masinio sporto ir masinio sporto klubo vystymo teorines koncepcijas; 2. Išanalizuoti masinio sporto klubų finansavimo ypatybes; 3. Išanalizuoti Lietuvos masinį sportą reglamentuojančius teisės aktus ir veiklos dokumentus; 4. Atlikti Lietuvos masinio sporto klubų tvaraus finansavimo užtikrinimo galimybių ir kliūčių analizę, apklausiant sporto šakų federacijų atstovus bei
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Damalakaitė, Eglė. "Lietuvos sporto paveldo poveikis populiarinant sportą jaunimo tarpe Kauno mieste." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100605_002323-56632.

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Darbo objektas - Lietuvos sporto paveldo poveikis populiarinant sportą jaunimo tarpe. Tyrimo problema - kokį poveikį turi sporto paveldas populiarinant sportą jaunimo tarpe? Darbo tikslas - įvertinti sporto paveldo poveikį populiarinant sportą jaunimo tarpe. Darbo uždaviniai: 1. Išnagrinėti sporto paveldo raidos ir raiškos ypatumus. 2. Išsiaiškinti Lietuvos sporto muziejaus (LSM) veiklos situaciją kūno kultūros ir sporto sistemos kontekste. 3. Atskleisti jaunimo laisvalaikio pasirinkimų situaciją Lietuvoje. 4. Nustatyti sporto muziejaus lankytojų ir sporto mokymo įstaigų moksleivių LSM veik
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Kandratavičius, Lukas. "Teikiamos sporto paslaugos ir jų perspektyvos Kaišiadorių rajone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_114349-75505.

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Darbo objektas – teikiamos sporto paslaugos ir jų perspektyvos Darbo tikslas – ištirti teikiamas sporto paslaugas ir jų perspektyvas Kaišiadorių rajone Uždaviniai: • Aptarti paslaugų teorinę sampratą ir ištirti pačias paslaugas • Nustatyti teikiamas sporto paslaugas • Įvertinti teikiamų sporto paslaugų perspektyvas Darbo išvados: 1. Aptariant paslaugos teorinę sampratą galima teigti, kad paslauga – tai tam tikrų veiksmų derinys skirtas palengvinti įvairius procesus, jų dalis. Kitaip tariant, paslaugos tai vartotojui ir personalui arba renginiams sąveikaujant vykstanti veikla, kuri yra skir
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Narkun, Marius. "A.Ratkevičiaus sporto mokyklos valdymo efektyvumo analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_130044-71215.

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Darbo objektas: A.Ratkevičiaus sporto mokyklos valdymas Darbo tikslas: Nustatyti ar efektyviai valdoma A.Ratkevičiaus sporto mokykla Darbo uždaviniai: 1. Atskleisti teorinius sporto statinių valdymo ypatumus; 2. Išanalizuoti sporto statinių efektyvaus valdymo kriterijus; 3. Išanalizuoti A.Ratkevičiaus sporto mokyklos valdymo efektyvumą. Rezultatai ir išvados: 1. Darbo metu buvo atskleisti teoriniai sporto statinių efektyvaus valdymo aspektai. Išanalizavus mokslinę literatūrą paaiškėjo, kad sporto statinių valdymas – tai sudėtingas procesas. Sporto statinių valdymas apima tokias valdymo sriti
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Pachlová, Monika. "Ekonomická analýza sportovního areálu Špičák." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198487.

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This master's thesis analyzes the sports and ski resort Špičák. It examines not only the economic factors of the resort, but also describes its history, marketing activities and evaluates the SWOT and financial analysis. At the end there is a comparison with selected competitive resorts using a variety of tools such as Ski Cost Index or special categorization of ski resorts. The aim was primarily to evaluate the complex as a stand-alone unit and to make a comparison with its closest competitors.
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Books on the topic "Sporto marketingas"

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Schlossberg, Howard. Sports marketing. Blackwell Business, 1996.

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P, Roy Donald, and Clow Kenneth E, eds. Sports marketing. Pearson, 2013.

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Ennis, Sean. Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1.

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Sports marketing. 2nd ed. McGraw-Hill, 2010.

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Stotlar, David Kent. Successful sport marketing. WCB Brown & Benchmark, 1993.

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Sport Marketing. Learning Matters, 2011.

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1948-, Hardy Stephen, and Sutton William Anthony 1951-, eds. Sport marketing. Human Kinetics Publishers, 1993.

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1948-, Hardy Stephen, and Sutton William Anthony 1951-, eds. Sport marketing. 2nd ed. Human Kinetics, 2000.

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Pitts, Brenda G. Fundamentals of sport marketing. Fitness Information Technology, 1996.

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1952-, Stotlar David Kent, ed. Fundamentals of sport marketing. 2nd ed. Fitness Information Technology, 2002.

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Book chapters on the topic "Sporto marketingas"

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Schlepper, Felicitas. "Sport-Marketing." In Vermarktung von Sportveranstaltungen. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-04517-3_2.

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Foster, George, Norm O’Reilly, and Antonio Dávila. "Sport Marketing." In Sports Business Management. Routledge, 2020. http://dx.doi.org/10.4324/9780429340536-15.

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Hoye, Russell, Aaron C. T. Smith, Matthew Nicholson, and Bob Stewart. "Sport marketing." In Sport Management. Routledge, 2018. http://dx.doi.org/10.4324/9781351202190-11.

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Horning, Denyse Lafrance. "Sports Marketing Special Session: Enlightened Learning in Sport Marketing: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_26.

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Ennis, Sean. "Sports Governance." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_3.

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Ennis, Sean. "Introduction: The Sports Sector in a Global Context." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_1.

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Ennis, Sean. "Managing the Sports Sponsorship Process." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_10.

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Ennis, Sean. "Sports Marketing in an Era of Radical Uncertainty." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_11.

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Ennis, Sean. "Sport and Its Role and Contribution to Society and Economic Development." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_2.

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Ennis, Sean. "Understanding Fans and Their Consumption of Sport." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_4.

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Conference papers on the topic "Sporto marketingas"

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Rizvandi, Aye, and Farshad Tojari. "Entrepreneurial marketing effects on sport club manager performance (Conceptual Model)." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.47.

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Somjai, Sudawan, Sumalee Srisuponvanit, and Kittisak Jermsittiparsert. "Does the e-marketing determine the sustainable performance of firm’s Sportswear industry in Thailand." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.46.

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Elden, Muge, Sinem Yeygel Cakir, and Ugur Bakir. "Website Persuasiveness in Sports Marketing." In the 2018 International Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3232174.3232186.

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Moekahar, Fatmawati, and Yudi Daherman. "Marketing Communication of Parkour Sport." In Annual International Conference on Social Sciences and Humanities (AICOSH 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200728.028.

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Mohsen, Ghazwan Aziz, Amer Rashid Shayyal, and Mustafa Mohammed Ali Farhan. "The effect of sponsorships and product marketing on the management activities of football clubs: A contextual and dimensional study." In Journal of Human Sport and Exercise - 2021 - Winter Conferences of Sports Science. Universidad de Alicante, 2021. http://dx.doi.org/10.14198/jhse.2021.16.proc3.62.

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Luo, ZHe, and Lei Li. "Sports Marketing Strategy Research of China Enterprise." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.60.

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Cockayne, David C. "RE-ENCHANTING THE CHINESE SPORT SPECTATOR – A POSTMODERN PERSPECTIVE ON SPORT MARKETING IN CHINA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.07.03.

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Петрова, Элиза Александровна, and Ольга Александровна Артемьева. "SPORTS BRAND AMBASSADORS AS A MARKETING PROMOTION TOOL." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Сентябрь 2020). Crossref, 2020. http://dx.doi.org/10.37539/pb187.2020.41.15.002.

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Abstract:
В статье автор рассматривает использование бренд-амбассадора как инструмента маркетинга; особое внимание уделяется изучению его сущности, сильных и слабых сторон, в том числе на практических примерах; рассмотрен международный опыт использования лидеров мнений как представителей спортивных брендов или коллекций; приведена классификация амбассадоров спортивных. In the article, the author considers the use of a brand ambassador as a marketing tool; special attention is paid to the study of its essence, strengths and weaknesses, including practical examples; also the international experience of us
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Draganov, Georgi, and Desislava Ilieva. "RELATIONSHIP MARKETING APPLIED IN THE SPORT FOR ALL SYSTEM." In INTERNATIONAL SCIENTIFIC CONGRESS “APPLIED SPORTS SCIENCES” AND THE BALKAN SCIENTIFIC CONGRESS “PHYSICAL EDUCATION, SPORTS, HEALTH”. National Sports Academy "Vassil Levski" (NSA Press), 2019. http://dx.doi.org/10.37393/icass2019/91.

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Zhu, Zhian, and Gongqian Liang. "The Integration and Development of Online New Media Marketing and Traditional Marketing." In 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/saeme-18.2018.86.

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