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Relevant bibliographies by topics / Sports communications

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Dissertations / Theses

Academic literature on the topic 'Sports communications'

Author: Grafiati

Published: 28 May 2022

Last updated: 29 May 2022

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Dissertations / Theses on the topic "Sports communications"

1

Allen, Megan. "Twitter usage by professional sports teams: A content analysis." Scholarly Commons, 2015. https://scholarlycommons.pacific.edu/uop_etds/199.

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Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The stu

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2

Meier, Anthony Alexander. "The ever-evolving landscape in sports communication: gaining insights from collegiate athletics." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/20572.

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Master of Science<br>Department of Journalism and Mass Communications<br>Angela M. Powers<br>Communication in sports continues to rapidly evolve, redefining roles of not only the fan, but the traditional media and the organization’s sports public relations professionals as well. The latter in particular has seen their role grow tremendously as new media continues to break down barriers between fan and organizations, giving them considerable influence on the slew of new content available to fans as well as how traditional media will cover sports in general. Utilizing Bey-Ling Sha’s Dimensions o

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3

Johansson, Lisa. ""Vi finns några rader bort" : En kvantitativ och netnografisk studie av Viasat Sport och C More Sports twitterkonversationer." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144369.

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The purpose of this essay was to examine conversations between two Swedish organizations and their customers to explore how online meetings and dialogs can affect organisations image and relationships between customers and organisations. Viasat and C More are both live sport broadcasters with online play services. The study was motivated by three research questions: (1) How high response rates do the company's Twitter accounts have on positive or negative feedback and questions? (2) What strategies do the companies twitter accounts apply to customers who experience problems with with their liv

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4

Altvater, Martin. "Nationalism in online sports journalism : A comparison between Germany and the UK." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-23672.

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The focus of the study is an analysis, to what extend nationalist positionings are used in the online mediation of sports. The empirical study focuses on how nationality is represented and constructed in textual output. In addition, the study compares the findings of a content analysis conducted in Germany and the UK. As critical case the coverage of the 2012 UEFA EURO Championship qualification in 2011 has been selected.Previous research shows that nationalism in mediated sports within the traditional media is represented through various approaches. The usage of national identities and the co

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5

Centra, Jennifer Ann. "An Analysis of the Co-Evolution of Sports and Media." Thesis, Boston College, 2003. http://hdl.handle.net/2345/bc-ir:102483.

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Thesis advisor: Marilyn J. Matelski<br>Sports and broadcasting have enjoyed a profitable and advantageous co-existence since television's inception. Television manufacturers depended upon the popularity of baseball, boxing, and roller derby, for instance to initially boost their products' popularity. Today, sports and media are major players in some of the most profitable unions in entertainment economics. These profitable deals have become a mainstay in our society, but what is to be said about the criticism levied at the institutions that profit off of what was once simple and pleasurable sp

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6

Humphries, Zachary J. "Racial Bias in Professional Sports: From a Media and Fan Perspective." Youngstown State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1421234904.

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7

Schreindl, David R. "Fantasy Sports: Establishing the Connection between the Media, Social Identity, and Media Dependency." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1329420677.

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8

Wong, Yee-man Bonny. "Adolescents' physical activity competition between perceived neighborhood sport facilities and home media resources /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43085696.

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9

Bosco, Kayla. "Sport fan satisfaction with the Kansas State Athletic Department’s social media content." Kansas State University, 2012. http://hdl.handle.net/2097/13728.

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Master of Science<br>Department of Journalism and Mass Communications<br>Steven Smethers<br>The college sports industry is seeing a change in its marketing strategies with the rise of the popularity of social media. Facebook and Twitter are the two most common social networking sites used by intercollegiate athletic departments. Not only are these outlets used to foster two-way communication with fans, but they are also used as advertising and public relations tools. The purpose of this study is to compare the Kansas State University of Intercollegiate Athletics’ social media objectives a

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10

Яременко, Вадим Павлович, Вадим Павлович Яременко та Vadym Pavlovych Yaremenko. "Сторітелінг у сучасних спортивних PR-комунікаціях". Thesis, Сумський державний університет, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77051.

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Актуальність дослідження полягає у тому, що в сучасних комунікаційних технологіях чільне місце посів сторітелінг як технологія реалізації іміджевих комунікацій. Сьогодні багато науковців вивчають це унікальне явище та дають його визначення й характеристики. Воно потрапило у поле зору таких сучасників як М. Вікмана, А. Градюшка, А. Досенка, І. Парфенюк, П. Родіна, О. Тодорової, Я. Яненка та багато інших по усьому світу. Метою розвідки було вивчення особливостей сторітелінгу як комунікаційної технології у спортивному PR.

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