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Dissertations / Theses on the topic 'Sports communications'

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1

Allen, Megan. "Twitter usage by professional sports teams: A content analysis." Scholarly Commons, 2015. https://scholarlycommons.pacific.edu/uop_etds/199.

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Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The stu
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Meier, Anthony Alexander. "The ever-evolving landscape in sports communication: gaining insights from collegiate athletics." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/20572.

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Master of Science<br>Department of Journalism and Mass Communications<br>Angela M. Powers<br>Communication in sports continues to rapidly evolve, redefining roles of not only the fan, but the traditional media and the organization’s sports public relations professionals as well. The latter in particular has seen their role grow tremendously as new media continues to break down barriers between fan and organizations, giving them considerable influence on the slew of new content available to fans as well as how traditional media will cover sports in general. Utilizing Bey-Ling Sha’s Dimensions o
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Johansson, Lisa. ""Vi finns några rader bort" : En kvantitativ och netnografisk studie av Viasat Sport och C More Sports twitterkonversationer." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144369.

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The purpose of this essay was to examine conversations between two Swedish organizations and their customers to explore how online meetings and dialogs can affect organisations image and relationships between customers and organisations. Viasat and C More are both live sport broadcasters with online play services. The study was motivated by three research questions: (1) How high response rates do the company's Twitter accounts have on positive or negative feedback and questions? (2) What strategies do the companies twitter accounts apply to customers who experience problems with with their liv
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Altvater, Martin. "Nationalism in online sports journalism : A comparison between Germany and the UK." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-23672.

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The focus of the study is an analysis, to what extend nationalist positionings are used in the online mediation of sports. The empirical study focuses on how nationality is represented and constructed in textual output. In addition, the study compares the findings of a content analysis conducted in Germany and the UK. As critical case the coverage of the 2012 UEFA EURO Championship qualification in 2011 has been selected.Previous research shows that nationalism in mediated sports within the traditional media is represented through various approaches. The usage of national identities and the co
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Centra, Jennifer Ann. "An Analysis of the Co-Evolution of Sports and Media." Thesis, Boston College, 2003. http://hdl.handle.net/2345/bc-ir:102483.

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Thesis advisor: Marilyn J. Matelski<br>Sports and broadcasting have enjoyed a profitable and advantageous co-existence since television's inception. Television manufacturers depended upon the popularity of baseball, boxing, and roller derby, for instance to initially boost their products' popularity. Today, sports and media are major players in some of the most profitable unions in entertainment economics. These profitable deals have become a mainstay in our society, but what is to be said about the criticism levied at the institutions that profit off of what was once simple and pleasurable sp
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Humphries, Zachary J. "Racial Bias in Professional Sports: From a Media and Fan Perspective." Youngstown State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1421234904.

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Schreindl, David R. "Fantasy Sports: Establishing the Connection between the Media, Social Identity, and Media Dependency." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1329420677.

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Wong, Yee-man Bonny. "Adolescents' physical activity competition between perceived neighborhood sport facilities and home media resources /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43085696.

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9

Bosco, Kayla. "Sport fan satisfaction with the Kansas State Athletic Department’s social media content." Kansas State University, 2012. http://hdl.handle.net/2097/13728.

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Master of Science<br>Department of Journalism and Mass Communications<br>Steven Smethers<br>The college sports industry is seeing a change in its marketing strategies with the rise of the popularity of social media. Facebook and Twitter are the two most common social networking sites used by intercollegiate athletic departments. Not only are these outlets used to foster two-way communication with fans, but they are also used as advertising and public relations tools. The purpose of this study is to compare the Kansas State University of Intercollegiate Athletics’ social media objectives a
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Яременко, Вадим Павлович, Вадим Павлович Яременко та Vadym Pavlovych Yaremenko. "Сторітелінг у сучасних спортивних PR-комунікаціях". Thesis, Сумський державний університет, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77051.

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Актуальність дослідження полягає у тому, що в сучасних комунікаційних технологіях чільне місце посів сторітелінг як технологія реалізації іміджевих комунікацій. Сьогодні багато науковців вивчають це унікальне явище та дають його визначення й характеристики. Воно потрапило у поле зору таких сучасників як М. Вікмана, А. Градюшка, А. Досенка, І. Парфенюк, П. Родіна, О. Тодорової, Я. Яненка та багато інших по усьому світу. Метою розвідки було вивчення особливостей сторітелінгу як комунікаційної технології у спортивному PR.
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Nehm, Eric. "WHIP, BABIP, and FIP: the role of radio broadcasters in the diffusion of advanced statistics in Major League Baseball broadcasts." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/20545.

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Master of Science<br>Department of Journalism and Mass Communications<br>Barbara DeSanto<br>The purpose of this study was to take a closer look at the use of advanced statistics in Major League Baseball (MLB) radio broadcasts and the possible effects usage could have on the roles of MLB broadcasters. This study used a theoretical framework supported by role theory and diffusion of innovations theory. The study employed in-depth interviews of eight MLB radio broadcasters to get a better understanding of the broadcasters’ thoughts on the value of advanced statistics, how using advanced statist
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SAAR, JEFFERSON FERREIRA. "COMUNICAÇÃO ESTRATÉGICA DE IES ATRAVÉS DO HANDEBOL DE ALTO RENDIMENTO." Universidade Metodista de Sao Paulo, 2016. http://tede.metodista.br/jspui/handle/tede/1517.

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Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-08-19T19:32:59Z No. of bitstreams: 1 Jefferson Ferreira Saar4.pdf: 2606103 bytes, checksum: ec75d1c1af2b8c18261c80c76d5bb4ba (MD5)<br>Made available in DSpace on 2016-08-19T19:32:59Z (GMT). No. of bitstreams: 1 Jefferson Ferreira Saar4.pdf: 2606103 bytes, checksum: ec75d1c1af2b8c18261c80c76d5bb4ba (MD5) Previous issue date: 2016-04-26<br>The doctoral thesis discusses how the Methodist University of São Paulo (UMESP) and the University of Taubaté (UNITAU) using the high performance sport as a means of strategic divulgation. The study
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Pettersson, Felix. "”Det handlar om mentala faktorer” : En studie i hur vinnarmentalitet gestaltas i svensk sportpress." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-133841.

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Title: ”It’s about mental factors” – Examining how a “winner’s mentality” is portrayed in Swedish sports mediaThis essay aims to explore what the Swedish sports media means when it discusses the term of a “winner’s mentality”, through a discourse analysis. More specifically this essay studies how the language in nine different sports papers in Sweden construes the meaning of the word by combining it with different signs and through the use of metaphors, a commonly used linguistic trick in Sportugese. The articles selected for analysis were all published in a one month span between the 8th of D
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Goodman, Linnea. "For the Love of the Game : The role of social media and strategic communication in developing women’s softball in Europe." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355881.

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This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. The methods used to gather the data involved a qualitative content analysis process that consisted of conducting in-depth interviews and analyzing the organization’s Facebook posts. The findings concluded that in thi
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Hirshon, Nicholas H. ""We Want Fish Sticks!": The Failed Rebranding of the New York Islanders." Ohio University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1467907905.

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Pettersson, Felix. "Fallet Lilja : En studie om diskurs och medierepresentation av våld inom ishockey." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160700.

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Title: The Lilja case – a study about discourse and media representations of violence within ice hockey The purpose of this study is to examine the discourses that influenced the debate in Swedish sport media around the professional ice hockey player Jakob Liljas 10-game suspension and subsequent assault conviction by the Swedish legal system. The aim is to see how Lilja’s violence was defined and what voices were the most prominent in the debate. The study is based on a theoretical framework consisting of Laclau and Mouffe’s discourse theory and Agamben’s ideas of the Homo Sacer and the State
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Яременко, Вадим Павлович, Вадим Павлович Яременко та Vadym Pavlovych Yaremenko. "Застосування сучасних спортивних PR-комунікацій у формуванні позитивного іміджу університету". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/84655.

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На сьогодні значну роль у формуванні та підтримці позитивного іміджу організацій або окремо особистості відводять спортивним PR-комунікаціям. Вони здатні якісно та ефективно реалізовувати таку мету, адже включають інноваційні інструменти та технології впливу, які формують в аудиторії позитивне ставлення до PR-об’єкта. Але розробка та впровадження спортивних PR-комунікацій зачасту залежить від конкретних іміджевих задач об’єкта діяльності. Що притаманно і університету, який генерує та реалізує ці комунікації з метою представлення свого іміджу – відмінних від інших унікальних рис та хара
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18

Swalls, Gil R. "Determining the college sports information director's management role and potential to be promoted to the position of director of intercollegiate athletics." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000282.

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Björklin, Maja. "Vad gör vi om två veckor? : En kvalitativ studie om sportjournalistik under coronapandemin." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-174963.

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This paper aims to investigate how the content of sports editorial newspapers has changed during the Covid-19 pandemic and the government’s decision to cancel all events concerning more people than 500 in Sweden on the 11th of March. The theory used in this paper is agenda setting and new values of written articles. This paper will also investigate how sports editorial newspapers experiences working under new conditions. The procedure of this investigation involved analysing the local newspaper “Upsala Nya Tidning” (UNT) and the public service format “Sveriges Television” (SVT) covering nation
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Larsson, Olle, and Rasmus Kågström. "CROSSCHECKING ELLER MISSHANDEL? : En kritisk diskursanalys av kvällstidningars framställande av brott på ishockeyplanen." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-157995.

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Ice hockey is seen as a rough sport. Sometimes situations tend to become too violent and players now and then get suspended for their acts on the ice. In very unusual cases the legal system has been forced to step in and prosecute players for situations on the ice. This is the case with Jakob Lilja. The purpose of this essay is therefore to seek answers on how two Swedish tabloids have framed Lilja and how the news coverage has changed during this time. The theory used in the study makes it possible to highlight how Lilja has been framed in the tabloids and it also gives the study the opportun
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Wong, Yee-man Bonny, and 黃綺文. "Adolescents' physical activity: competition between perceived neighborhood sport facilities and home media resources." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B43085696.

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Sandell, Alicia. "The strong men and the good looking women : Quantitative content analysis of the visual representation of athletes in Swedish digital sports journalism." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84324.

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Purpose: The purpose of the thesis is to examine if the quantity of female athletes is lesser than male athletes and if there are any gender differences in this visual representation of athletes in Swedish digital sports journalism. The thesis also aims to investigate if the visual representation of female athletes has changed over time in connection to the #MeToo movement.   Research questions: RQ1: Are there any differences in the quantity of visual coverage given to female athletes and male athletes in Swedish sports media?  RQ2: Is there any difference in the visual portrayal of female ath
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Humphries, Zach J. "Investigating the Impact of Daily Fantasy Sports Participation on Sports Fandom: A Performative Sport Fandom Perspective." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1596618008798408.

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Pynnönen, Teemu. ""We cannot shy away from a defeat" - Examining How Sports Organizations and Fans Communicate After a Defeat on Social Media in the Swedish Hockey League." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355369.

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This dissertation explored how sports organizations approach the communication of a defeat on social media from the perspective of organizational image management. Furthermore, this study sought to identify how sports fans react to a defeat on social media and what kind of implications fan reactions have on the organizational image management process. The sports industry has some unique characteristics compared to other commercial industries. The overall success of sports organizations is to a great extent dependent on the on-field performances of the team and the coherence of the fan communit
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Lundin, Patrik, and Sara Adolfson. "Sportjournalistik och genus : en kvantitativ och kvalitativ analys av gestaltningen av kvinnor och män i Sportbladet." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70083.

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This study aimed to examine how a Swedish sports tabloid represented male and female athletes in headlines and preambles from a gender perspective. Furthermore, the study also analyzed how much coverage each gender got in Sportbladet, which was the chosen tabloid on which we conducted our study. We used a method triangulation and performed both a critical discourse analysis and a quantitative content analysis. The quantitative content analysis was made on strategically selected pictures inside the paper and the critical discourse analysis was made on the most significant article. The intention
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Vramsjö, Robin. "Bevakas Sveriges herr- och damlandslag på samma sätt? : En kvantitativ innehållsanalys av Sportbladets rapportering under världsmästerskapen i fotboll i Ryssland 2018 och Frankrike 2019." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-102092.

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The aim of this study was to compare how the Swedish men’s national football team and the Swedish women’s national football team are reported on in Sportbladet during their respective world cups. I also wanted to find out the differences in how they are framed respectively from a gender stereotypical point of view. The study were made by analysing all the articles written online at Sportbladets website during the periods of the men’s world cup in Russia 2018 (June 14th – July 15th) and women’s world cup in France 2019 (June 7th – July 7th). The gender of the reporters who wrote the articles we
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Johannesson, Jacob. "Arbetsplatsen där männen fortsatt dominerar : En kvalitativ intervjustudie om hur journalister uppfattar jämställdhet på sportredaktioner." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98168.

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The aim of this study was to examine whether male and female sport journalists in Sweden differ in their view of gender equality in sport editorials and how it could be achieved. Qualitative interwievs were conducted with seven men and women working as sport journalists in Sweden. The theoretical framework used are Kanter’s theory of tokenism, a theory about Suppression techniques and a Gender theory. The result shows that men and women have different perceptions of how to achieve gender equality in sport editorials. The majority of the female respondents experience the masculine culture as th
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Myers, Vaughn L. III. "Tim Tebow and "TebowMania": Construction of the Identity of Tim Tebow in Three Major U.S. Newspapers." University of Akron / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=akron1376252410.

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Nyman, Andreas, and Liiban Aadan. "Förening i kris : En kvalitativ textanalys av ÖFK:s kriskommunikation efter ekobrottshärvan." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-169812.

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The purpose of this case study is to examine the crisis response strategies and rhetorical tools Östersunds FK (ÖFK) used in their crisis communication during an economic-crime-crisis. To examine which response strategies ÖFK used to protect their image, Benoit's ​image repair theory (1997)​ supplemented with Bruce &amp; Tahlia’s (2008) ​diversion ​and Coombs ​SCCT​ (2007), are crucial throughout this case study. In addition to that, we have done a rhetorical analysis to examine the use of ethos, pathos and logos in ÖFK:s crisis communication. The analysis indicates that ÖFK mostly used ​
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Berglund, Mathias. "BOOOM! JAAA! MÅÅÅL! : En kvalitativ studie om hur retoriska strategier används av herrishockeyföreningar på Twitter under matcher och hur det påverkar kommunikationen med fansen och andra." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33154.

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”BOOOM!”, ”JAAA”, ”Han gräver in pucken”, ”Hugger på en retur”. Ja, så kan det se ut när du besöker en ishockeyförenings twitterkonto under en match. Denna uppsats syfte är att se vilka retoriska strategier som herrishockeyföreningar i SHL, Svenska Hockeyligan, använder i tweets under matcher samt hur detta påverkar kommunikation med deras fans och annan publik. De retoriska begrepp som används för att uppnå syftet är den retoriska situationen, de tre övertygelsemedlen ethos, pathos och logos, troperna metafor, metonymi, synekdoke och ironi samt decorum. Det teoretiska begreppet framing använd
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Eriksson, Johanna, and Jenny Lirfeldt. "Dags att bryta manligt revir -En kvalitativ intervjustudie om jämställdhet på Sveriges lokala sportredaktioner." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-80975.

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The aim of this study is to contribute to a deeper understanding of the underrepresentation of women working as sports journalists at local newspapers in Sweden. This study also aims to investigate how the Swedish Union of Journalists works to improve gender equality for female sports journalists. A qualitative semi-structured interview method is used to fulfill the aims of the study. The theoretical framework used are Kanter's theory of tokenism and Altheide and Snow's theory of media logic. The results shows that sports journalism faces a number of challenges in the work for gender equality,
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Engström, Joel, and Jesper Åström. "Nyhetsvärdering på första uppslaget : – En kvantitativ innehållsanalys av Sportbladets mest prioriterade nyheter –." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64755.

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The purpose of this study is to illustrate how the Swedish newspaper Sportbladet constructs their two leading pages in order to determine which are the most prioritized news and thereby reach an understanding regarding what is neglected. Framing studies, gender studies as well as studies of news values provides the theoretical underpinnings. The study is based on a quantitative content analysis and the empirical material is comprised of 728 articles. The aim is also to present a bigger picture of how the newspaper values its content and what kind of material is placed on the leading pages. The
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Johansson, Simon. "“Every Body Has A Story” : A Multimodal Analysis on the Discursive Construction of the Athletic Form." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40512.

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This study sought to examine how the prototypical male athletic form and the prototypical female athletic form are discursively constructed when a sports magazine has full control of what material to produce and publish. What makes up the ‘athletic form’ involves all the various traits and characteristics that are attached to the notion of what it means to be an athlete and what it means to have an athletic figure. The theoretical foundation was built on theories about gender in the media with a strong focus on objectification and (hyper)sexualisation, and previous research on gender in sports
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Melander, Hannah, and Landquist Ebba Tengroth. ""Kommer vi nå längre?" : En kvalitativ studie om hur genusnormer reproduceras och utmanas i svensk reality-TV." Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447053.

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This thesis investigates how gender norms are reproduced and/or challenged in Swedish reality-TV. Using Mästarnas Mästare, a reality game show featuring Swedish athletes, as a case study, we critically examine the gender performances of participating athletes as well as the production of the show. The data material consisted of six transcribed episodes, alongside freeze frames from selected scenes, which were analyzed through a theoretical frame based on feminism, gender studies and semiotic image analysis. Our findings suggest that each participant, as well as the production, reproduce and ch
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Rydell, William, and Julian Kneubühler. "Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37054.

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The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. This research gap was addressed through four in-depth semi-structured interviews with professional soccer players from Sweden and Switzerland. Those interviews were analyzed using a theoretical framew
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Bjerkland, Albin, and Benjamin Edman. "Laget före jaget? : En kvalitativ studie om hur svenska sportorganisationer kommunicerar under en spelares individuella kris." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66449.

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Idrottsskandaler blir ofta uppmärksammade i nyhetsmedier och aktörerna i krisen behöver därför uttala sig offentligt. Denna studie undersöker hur svenska sportorganisationer, Malmö FF, IF Björklöven, Gefle IF och Pixbo Wallenstam, hanterar en kris som uppstått från ett individuellt övertramp. Mer specifikt försöker studien att ta reda på hur och till vilken grad laget skyddar sin organisation, respektive den anklagade spelaren i den externa kommunikationen. För att kunna svara på de frågeställningar som studien utgår från har en retorisk textanalys genomförts, där användandet av ethos, pathos,
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Buzzelli, Nick. "The Booster Beat: College Football Framing of Wins and Losses by Sportswriters and SB Nation Bloggers." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1500905835693446.

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Karlsson, Bror-Emil, and Caroline Reijs. "Guldkvinnorna visar vägen mot framtiden? : En kvantitativ innehållsanalys av Aftonbladets och Expressens sportbilagor under OS i Pyeongchang 2018." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76204.

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The aim of this study was to examine how the two largest sports tabloids, Aftonbladet and Expressen, in Sweden represented the male and female Swedish athletes during the Olympic games in Pyeongchang 2018. Furthermore, the study examined how many male and female journalists covered the sport sections during the event and whether or not there were any differences between the tabloids. With agenda setting theory and hegemonic masculinity as our theoretical framework we conducted a quantitative content analysis on every news article revolving Swedish Olympic athletes during the Olympic period. Th
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Abrahamsson, Joel. ""Vi vinner rättvist" : En studie i lokala sportjournalisters hantering av de journalistiska yrkesidealen." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136918.

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In Sweden sports journalism has been critisised among many for lacking professionalism and sports journalists have been accused of being both restricted and biased. Especially in local sports journalism the issue is said to be evenmore prominent.Through a qualitative discourse analysis the main purpose of this essay is to study the standard of objectivity in swedish local sports journalism.Thirty two randomly selected articles written in ten local newspapers after ten games in swedish footballs top divison Allsvenskan were read and analyzed during the study. In relation to the profesional idea
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Carlén, Fredrik, and Mikael Dillenz. "Var är brudarna? : En innehållsanalytisk studie om kvinnliga idrottsutövare i Sportbladet." Thesis, University of Kalmar, School of Communication and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1268.

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<p>The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden’s biggest evening newspaper Aftonbladet. The material we’ve used are the newspapers that we collected during two weeks in 2008, the 3<sup>rd</sup> of November to the 9<sup>th</sup> of November and the 11<sup>th</sup> of November to the 17<sup>th</sup> of November. We’ve conduced two qualitative researches – a text analysis and an image analysis – and one quantitative analysis on our material. We’ve based our analysis on, among others, theories on the sport
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Baerg, Andrew Paul. "The Role Of The Digital Sports Game In The Sports Media Complex." Diss., University of Iowa, 2006. https://ir.uiowa.edu/etd/46.

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This dissertation builds on Wenner's (Wenner, L.A. (1989). Media, Sports and Society: The Research Agenda. In L. A. Wenner (Ed.), Media, Sports and Society (pp. 13-48). Newbury Park, CA: SAGE Publications Inc.) claims about how the culture of sport is changed as it is mediated by examining the mediation of sport through four digital sports games produced by Electronic Arts--Fight Night Round 2, Tiger Woods PGA Tour 2004, MVP Baseball 2005, and John Madden Football 2005. Following the example of digital game scholars, I employ a multi-level method of textual
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Hillman, Cory Anthony. "The Sports Mall of America: Sports and the Rhetorical Construction of the Citizen-Consumer." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1342466174.

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Hägerfelth, Lo. "“Ibrahimović vs Svensson” : En komparativ diskursanalys av de svenska rikstidningarnas framställning av svenska fotbollsspelare med utländska respektive inhemska namn." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146614.

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In January 2018 the france tv-channel Canal Plus broadcasted a documentary where the swedish football player Zlatan Ibrahimović contributed in an interview, claiming that there is "under-cover"-racism in the swedish sports media. My purpose with this studie was to examine if that's true, if swedish media treat swedish football players with foreign names different then swedish football players with swedish names. Using a combination of a qualitative content analysis, critical discourse analysis and comparative method I analysed 100 articles based on ten different players - five with swedish na
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Fyrvald, Niklas. "Usage patterns of a sports relatedsecond screen application : A qualitative case study during live sport games." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169645.

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De senaste åren har trenden att använda en second screen i samband med tv-tittande ökat till följd av den ökade användningen av smartphones och surfplattor. Det ökade second screen-användandet medför att innehållet som visas på tv får mindre uppmärksamhet av tittarna. En möjlig lösning för att motverka detta är så kallade programspecifika second screen-applikationer som syftar till att komplettera innehållet som visas på tv och ge tittaren ett mervärde. Denna rapport syftar till att identifiera användningsmönster för en programspecifik second screen-applikation som används under livesända isho
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Hallin, Ekesand Samuel. "Hur långt är jag beredd att gå för att min text ska få läsning? : En kvalitativ intervjustudie om svensk sportjournalistik." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184891.

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The title of the study is: How long am I prepared to go for my text to get some readers? A qualitative interview-based study about Swedish sports journalism. The aim of this study is to figure out what underlying factors which affects the journalisms news values and selection on news based on which sports that get editorial space. The paper approaches the subject with a specific viewpoint from the sport floorball, which is the largest indoor-sport in Sweden. Though it’s relative size, the sport seems to have an issue: it does not reach out. It gets a lot less coverage and media attention compa
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Zeller, Kristi. "The Academic and Athletic Challenges of College Women's Basketball." University of Toledo / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1302107016.

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Carlsson, Teodor, Linnea Gunnarsson, Sebastian Lindgren, and Maria Lindqvist. "Mobile Application for Informative Communication During Sports Events." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353735.

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The student sports event Studentiaden is a yearly occurring event arranged by Swedish University Sports Federation (Sveriges Akademiska Idrottsförbund) in collaboration with local student sports associations. During Studentiaden approximately 500 to 1000 students participate every year from all across Sweden. The size of the sports event makes it difficult to reach out to all competitors and visitors. In this project, a mobile application was developed to allow faster communication from the organizers to the competitors and visitors with the use of push notifications. The application consists
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Liikamaa, Johanna. "Intersport and their sponsored events - A case study of sponsorship relations." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8481.

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The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. A qualitative study has been conducted by doing interviews with representatives from three different events that Intersport are sponsoring, two interviews with Intersport and also observations during two of the events. Furthermore, a theoretical framework wi
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Alvin, Ella, and Linnéa Jarefjäll. "Är det tillräckligt att vinna för att inte försvinna? : En kvalitativ uppsats om elitidrottare som yrke, samhällsengagemang och varumärkesbyggande." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-82551.

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Vinna eller försvinna. Så lyder talesättet och så lyder den stora grundmentaliteten när det kommer till sport. När du kliver ut på planen eller åker ut på isen gäller det att prestera. Men den prestation som dagens elitidrottare står för består av långt mycket mer än vad man vid första anblick kan tro. Sportens värld har vuxit till att bli en av världens största industrier och det tillsammans med ett förändrat samhällsklimat och medielandskap ställer allt större krav på elitidrottarna att prestera även inom utomsportsliga områden. Det gäller allt från att hantera p
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Asp, Marcus, and Måns Karlsson Karlsson. ""Kom igen nu, Rebecca!" : En innehållsanalys om genus inom idrott med fokus på Discoverys bevakning av Olympiska spelens ishockey 2018." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27195.

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I World Economic Forums årliga världsranking återfanns Sverige på plats nummer fem i jämställdhetsfrågan. Detta tydliggör samt legitimerar att Sverige är ett land som onekligen prioriterar frågan väldigt högt. Men trots det faktum, kvarstår det fortfarande tydligt att arbetet fortskrider långsamt samt att politiska visioner inte har full makt över huruvida arbetets utveckling går. Den här uppsatsen handlar sedermera om att granska jämställdheten som rådde mellan män och kvinnor under olympiska spelen i Pyeongchang 2018 med ett fokus på idrotten ishockey. Ishockey som i allra högsta grad är en
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