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Nicely, Stacey. "Media framing of female athletes and women's sports in selected sports magazines." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11152007-112759/.
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Thesis (M.A.)--Georgia State University, 2007.Title from file title page. Merrill Morris, committee chair; Arla Bernstein, Jaynette Atkinson, committee members. Electronic text (95 p.) : digital, PDF file. Description based on contents viewed Feb. 5, 2008. Includes bibliographical references (p. 84-90).
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Wade, Amanda N. "A content analysis of black female athletes and white female athletes in sports magazines /." Online version of thesis, 2008. http://hdl.handle.net/1850/6974.
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Fraysse, Mélie. "La fabrication des modèles de genre dans les magazines sportifs : pratiques journalistiques et logiques de positionnement des titres, l'exemple du vélo tout terrain." Toulouse 3, 2013. http://www.theses.fr/2013TOU30161.
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La plupart des analyses portant sur les modèles de genre présents dans la presse sportive concluent à une forte conformité sexuée. Bien étudiées dans la littérature anglo-saxonne, les figures médiatiques du masculin et du féminin dans les magazines sportifs spécialisés sont particulièrement représentatives de ce que CONNELL (1987) appelle la masculinité hégémonique et l'emphasized feminity. Partant de ce constat, cette thèse confronte les résultats obtenus dans ces recherches en analysant finement les modèles de genre proposés par les revues spécialisées de Vélo Tout Terrain, activité instrumentée de pleine nature, à priori associée à des modèles féminins et masculins relativement distants des définitions les plus traditionnelles des catégories sexuées. L'analyse du corpus, basée sur les trois magazines majoritaires dans le sous-champ : Vélo Vert, VTTMag et Vélo Tout Terrain, confirme dans un premier temps la forte présence des aspects les plus extrêmes de la masculinité hégémonique et de l'emphasized feminity. Mais, certains contextes de pratique ou des statuts particuliers au sein du milieu VTT offrent aux lecteurs des modèles de genre beaucoup plus novateurs et relativement distants des représentations médiatiques traditionnelles. Etudier le milieu du VTT en se centrant sur la construction des modèles de genre dans les revues spécialisées permet de questionner le rôle des médias dans la production d'une définition légitime de l'activité, mais également de mettre en évidence la doxa (BOURDIEU, 1997) qui structure cet espace de pratique en termes de rapports sociaux de sexe. L'analyse des parcours professionnels et des pratiques journalistiques met en évidence deux " groupes " de journalistes bien distincts. Fondés sur des processus d'identification professionnelle opposés, ces deux profils entraînent des rapports plus ou moins critiques avec le milieu du VTT et avec les modèles de genre qui y sont valorisés. Par ailleurs, ces rapports sociaux de sexe s'exerçant au sein des rédactions ne permettent pas aux journalistes féminines de s'imposer. En faible nombre, dominées par leur statut de pigiste et de compagne de journaliste, elles se heurtent à la forte sociabilité masculine en vigueur dans les rédactions, véritables lieux de construction d'une " masculinité VTT ". Au-delà de l'importance du pôle de la production, le pôle éditorial, et plus particulièrement les différentes maisons d'édition, leur histoire, leur structuration influencent fortement le positionnement de chaque titre, orientant de manière importante les modes de mise en scène des modèles de genreMost of the analyses dealing with gender models in sport medias lead to the same conclusion: a strong conformity to sexual order. Widely studied in Anglo-Saxon literature, male and female media representations in specialized sport magazines are particularly representative of what CONNELL (1987) calls the hegemonic masculinity and the emphasized feminity. On this basis, this thesis compares the results of these studies by meticulously analysing the gender models presented in specialised mountain bike publications. As mountain biking is an equipped outdoor activity, it is at first sight be associated to male and female models which are quite remote from the most traditional definitions of the sex categories. The analysis of the corpus, based on three main magazines in the field: Vélo Vert, Vélo Tout Terrain and VTTMag confirms at first the strong presence of the most extreme aspects of both hegemonic masculinity and emphasized feminity. But some riding contexts or specific statuses among the Mountain Bike circle provide the readers with much more innovative gender models, quite remote from the traditional media representations. Studying the Mountain Bike circle by focusing on the gender model construction in specialised publications permits to question the role of media in the production of a legitimate definition of the activity, but also to underscore the doxa (BOURDIEU, 1997) that structures this field of practice in terms of sex social relations. The analysis of career paths and journalistic practices shows that two distinct kinds of journalists exist. Based on opposite professional identification processes, these two profiles lead to more or less critical relationships with the Mountain Bike circle and the gender models enhanced in them. Moreover, these sex social relations which prevail among the editorial staffs prevent women from being heard. Insufficient in number, weakened by their status of freelance journalist and male journalist's wife, they come up against the strong male sociability which is in force in editorial offices, genuine places of construction of a "Mountain Bike masculinity". Beyond the importance of the production unit, the publishing unit, and more precisely the different publishing houses, their history, their organization, highly influence the position of each title, strongly orientating the modes of mise en scene of gender models
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Furrow, Ashley D. "Race and Gender Bias in Editorial and Advertising Photographs and in Sources in Sports Illustrated Kids, 2000-2009." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1288385066.
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Sheaffer, Lisa. "Identity crisis why do general women's sport magazines fail? /." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0011831.
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Tolbert, Tiffany Monique. "A content analysis of photographic images and gender in The source sports, Sports illustrated for women, Sports illustrated, and ESPN magazine." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1217392.
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This study examined sports photographs in fifty-two issues (thirteen issues each) of The Source Sports, Sports Illustrated for Women. Sports Illustrated and ESPN Magazine for gender differences in the way athletes are visually portrayed. Duncan and Sayaovong's 1990 study was used as the foundation for this new study.The content analysis revealed quantitative differences in photographic depictions of female and male athletes. Like the previous study, gender differences were found in the overall number of photographs of female and male athletes. These photographs were then broken down into one-half page, full-page and pull-out photographs. Gender differences were also found in the number of male and female athletes on the cover of the magazines, and the level of activity or inactivity associated with athletes. Unlike the previous study, the researcher found no gender differences in prominent and supporting positions when both men and women were featured in a photograph and no difference in camera angles.Department of Journalism
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Furrow, Ashley D. "Instilling a Rugged Manhood: The Popular Press Coverage of College Athletics and the National Collegiate Athletic Association, 1896-1916." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1367418276.
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Johnson, Jimmy. "What is the process for producing a weekly magazine-format video Webcast intended to promote a Division II athletic program?" Instructions for remote access, 2009. http://www.kutztown.edu/library/services/remote_access.asp.
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Rutecki, Jared W. "Enhancing the Agenda: A Content Analysis of Weekly Magazine Coverage of Performance-Enhancing Drug Use in Competitive Athletics, 1986-2006." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1241446015.
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Eagleman, Andrea N. "Investigating agenda-setting and framing in sport magazines an analysis of the coverage of Major League Baseball players from 2000 through 2007 /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3319879.
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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education and Recreation, 2008.Title from PDF t.p. (viewed on May 8, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 2922. Adviser: Paul M. Pedersen.
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McNary, Erin L. "Using the social cognitive theory of mass communication an examination of article and photographic content of a youth sport magazine from 1989-2008 /." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3380111.
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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education, and Recreation, 2009.Title from PDF t.p. (viewed on Jul 14, 2010). Source: Dissertation Abstracts International, Volume: 70-12, Section: A, page: 4508. Adviser: Paul M. Pedersen.
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Pereira, Marcela Caroline. "Às margens de uma revista esportiva: a seleção brasileira de futebol feminina nas páginas da Placar (1991 – 2015)." Universidade Estadual de Ponta Grossa, 2018. http://tede2.uepg.br/jspui/handle/prefix/2499.
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O objetivo deste estudo é analisar o conteúdo dos textos publicados na revista Placar, sobre a seleção brasileira de futebol feminino, nos anos de Mundial (1991, 1995, 1999, 2003, 2007, 2011, 2015) e Jogos Olímpicos (1996, 2000, 2004, 2008, 2012), duas das principais competições desta modalidade. Para atingir os resultados, utilizaram-se os aportes teórico-metodológicos da Análise de Conteúdo, que direcionou a análise dos textos jornalísticos. Encontrou-se 58 publicações mencionando a seleção brasileira feminina, dispostas em 34 das 130 edições a que se obteve acesso. Tendo em vista o número de edições e de textos publicados ao longo dos 12 anos analisados, constatou-se a baixa frequência de publicações sobre a seleção feminina de futebol na revista Placar, comparado a outras modalidades, sobretudo, o futebol masculino. Além disso, na análise do conteúdo dos textos verificou-se que a revista fez alusões acerca de categorias como gênero, classe, raça e etnia quando tratam das jogadoras da seleção. A partir de 2004, os conteúdos passaram a enfatizar a representação da seleção brasileira de futebol feminino pelas jogadoras Marta e Cristiane, as quais são exaltadas pela revista Placar, devido à atuação das atletas na seleção e às conquistas no universo futebolístico. Por meio deste estudo, pode-se concluir que a Placar reflete em seu conteúdo as lutas das jogadoras de futebol, ao relatar as trajetórias e as dificuldades das atletas que efetivamente representaram a seleção brasileira de futebol feminino nas competições. No entanto, reforçam o preconceito em relação a elas, na medida em que comparam a outras jogadoras (modelos), as quais possuem os padrões de gênero, classe e raça normativos hegemônicos. Os termos utilizados pela revista, para referir-se as jogadoras da seleção, são essencialistas e demonstram implicitamente as estratégias de espetacularização dos corpos, as quais foram ofertadas pelo campo jornalístico e esportivo, bem como utilizadas pelas atletas na tentativa de ganhar legitimidade. Compreende-se que a baixa frequência de aparição da seleção feminina na revista resultou na invisibilidade do futebol feminino frente ao público leitor.
The objective of this study is to analyze the content of the texts, published in the magazine Placar about the Brazilian women's soccer team in World Cup years (1991, 1995, 1999, 2003, 2007, 2011, 2015) and Olympic Games (1996, 2000, 2004, 2008, 2012), two of the main competitions of this modality. To reach the results, the theoretical-methodological contributions of the Content Analysis were used, which directed the examination of journalistic texts. There were 58 publications mentioning the Brazilian female soccer team, arranged in 34 of the 130 editions that were accessed. Considering the number of editions and texts published during the 12 years analyzed, the low frequency of publications about the female soccer team in the magazine Placar was verified, when compared to other modalities, specially, the masculine soccer. Moreover, in the analysis of the content of the texts it was also verified that the magazine alluded about categories such as gender, class, race and ethnicity when dealing with the players of the women‟s team. From 2004, the contents emphasize the representation of the Brazilian women's soccer team by exposing Marta and Cristiane, who are exalted by the magazine, because of the performance of these athletes in the team and their individual achievements. Through this study, it is possible to conclude that Placar reflects the fight of the female players soccer when reporting trajectories and difficulties of athletes that effectively represented the Brazilian female team on competitions. However, the magazine reinforces the prejudice, in order to compare those athletes to others female players soccer (models), which represent the normative hegemonic standards of gender, class and race. The terms used by the magazine to refer to the players of the team are essentialist and demonstrate the strategies of spectacularization of the bodies which were offered by the field of journalism and sports, as well as used by the athletes in attempt to gain legitimacy. It is understood that the low frequency of appearance of women's team in the magazine resulted in the invisibility of women's football among the public.
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Steinebach, Mario, Hubert J. Gieß, Christine Häckel-Riffler, and Daniela Lopez. "TU-Spektrum 1/2002, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2002. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200200569.
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Steinebach, Mario, Christine Häckel-Riffler, Caroline Pollmer, Antje Brabandt, Janine Mahler, Michael Chlebusch, Thomas Doriath, et al. "TU-Spektrum 2/2006, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2006. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200601045.
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Steinebach, Mario, Christine Häckel-Riffler, Caroline Pollmer, Antje Brabandt, Janine Mahler, Michael Chlebusch, Thomas Doriath, Rico Hinkel, and Anett Kretzer. "TU-Spektrum 1/2006, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2006. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200600234.
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Steinebach, Mario, Alexander Friebel, Christine Häckel-Riffler, Caroline Pollmer, Antje Brabandt, Janine Mahler, Daniela Müller, and Volker Tzschucke. "TU-Spektrum 1/2005, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2005. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200500470.
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Steinebach, Mario, Christine Häckel-Riffler, Antje Brabandt, Janine Mahler, Michael Chlebusch, Thomas Doriath, Nicole Leithold, Jana Klein, and Sara Rodefeld. "TU-Spektrum 3/2006, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2006. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200602090.
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Steinebach, Mario, Katharina Thehos, Christine Häckel-Riffler, Antje Brabandt, Michael Chlebusch, Nicole Leithold, Carina Linne, and Arne Werner. "TU-Spektrum 3/2007, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2007. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-200702091.
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Steinebach, Mario, Katharina Thehos, Christine Häckel-Riffler, Antje Brabandt, Janine Mahler, Michael Chlebusch, Thomas Doriath, Nicole Leithold, and Carina Linne. "TU-Spektrum 2/2007, Magazin der Technischen Universität Chemnitz." Universitätsbibliothek Chemnitz, 2007. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200701511.
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Aigner, Joachim Felix. "Environmental Implications of Media Consumption embedded in Digital Ecosystems : A bottom-up systems approach to the perennial case of paperless reading in Germany." Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-235724.
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Digitalization has been reshaping the media landscape in recent years, often conveying an implicit promise of becoming less dependent on physical resources. At the same time, the current understanding of digital reading goes beyond dedicated e-readers or definable digital media products such as magazines or newspapers. In fact, it must be perceived as a function or service obtained from existing and ever-expanding “digital ecosystems”. There is furthermore a clear and unambiguous trend that relatively small and mobile devices are on the rise for consuming all kinds of media. Next to potentially enabling environmental gains compared to traditional paper-based media consumption, there are agreeing indications of a shift from overall electricity consumption dominated by end-user devices towards an increasing importance of less tangible data transmission networks and data centers. Therefore, a bottom-up analysis is deemed to compliment more general top-down observations and assessments. To this end, an elaborated reference scenario is proposed as to bridge the mere analytical method of Life Cycle Assessment (LCA) with behavioral aspects based on German market observations and surveys. The prevailing aim of this study is to detect environmental hot-spots and absolute impacts linked to the service of accessing text-based content via connected electronic devices. In doing so, this study takes the position that both types of media consumption – digital and paper-based - are incommensurable due to the very evident differences in provided functions, markets, and industries. Therefore, an attributional and stand-alone LCA is considered appropriate. The perceived current situation (reference scenario) evolves around substantiated estimates and assumptions concerning production of devices, use of devices as well as operation of essential data transmission network components. Looking at potential hot-spots, electricity consumption linked to data transmission could be a decisive factor for the environmental performance of digital reading. However, the actual importance of data transmission infrastructures depends on both methodological choices and a range of parameters or trends. For instance, the relative importance is shifted when more recent estimates of electricity intensities are incorporated. Depending on actual and localized electricity intensity of data transmission, the amount of data required to provide an expected function may inhibit environmental potentials of digital media consumption. Postulating average annual consumption of digital contents and assuming actual substitution of equivalent printed media products, about 50 kg CO2-equivalents. could potentially be avoided. This theoretical potential is based on the calculated global warming potential (GWP) associated with digital reading according to the reference scenario which amounts to about 29 kg CO2-equivalents. Therefore, this study supports findings from previous studies that indicated environmental benefits of digital reading. Compared to other functions or services (e.g. video/music streaming, podcasts, audio books) embedded in the same “digital ecosystems”, reading requires little amount of data. If allocation of upstream effects is based on time, the relative importance of data transmission networks could be gauged and compared by adopting a “data-to-service time” ratio. Taking the reference scenario as a starting point, a perceivable ratio for digital reading is 0.015 GB/h, including systemic inefficiencies. In contrast, streaming of high-definition video contents can easily consume 3 GB/h, a 200-fold increase. The audience of this study comprises providers of digital reading services and/or other media services as well as end-users as integral element in “digital ecosystems”. Besides, the report proposes a conceptual assessment framework which can be applied to other contemporary digital services or functions.De senaste åren har digitalisering omformat medielandskapet, med ett implicit löfte om att minska beroendet av fysiska resurser. Dessutom finns det tydliga trender som pekar mot en ökad användning av små, mobila enheter för att konsumera alla sorters media. En uppdaterad bottom-up analys bedöms komplettera mer generella observationer och bedömningar. Om man antar årliga genomsnittliga konsumtionsmönster i Tyskland, så är tillverkningen av elektroniska slutanvändarenheter – oavsett om de är till för enskilda ändamål (e-läsare) eller om de är multifunktionella (smartphone, surfplatta) – onekligen en miljömässigt kritisk punkt för digitalt läsande. Elförbrukningen, som sker i samband med dataöverföringen, kan också vara en avgörande faktor för den övergripande miljöpåverkan av digital läsning. Dock beror den faktiska påverkan av dataöverförningsinfrastrukturer dels på metodologiska val men även på ett antal andra parametrar och trender. Genom att undersöka indikatorn för global uppvärmning kan denna studie konstatera att resultaten stödjer tidigare forskning, som redan pekar på de miljömässiga vinsterna av digitalt läsande. Målgruppen för denna studie innefattar både distributörer av digitala läs-tjänster och/eller andra media tjänster såväl som slutanvändare som ett integrerat element i ”digitala ekosystem”.
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Chen, Chu-Ann, and 陳楚安. "Analysis of Sports Language in Financial Magazines." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/26980238568815496878.
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碩士國立體育大學
體育推廣學系碩士班
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This research uses text analysis and variance analysis to study the appearance and meaning of sports language that appeared in all the main Taiwanese finance magazines during the 2008 Beijing Olympics. The results of the study are as follows: Firstly, sports language is already commonly used in three financial magazines. Secondly, Among the categories in the magazines advertisements and cover stories had the most sports language. Book excerpts and technology articles had the least sports language. Thirdly, Sports terms which appeared in over five categories in three magazines included: “competition,” “challenge,” “opponent,” “record,” “win,” “Olympics,” and “flexibility.” Fourthly, In finance magazines, common technical subject terms appeared most frequently, and military tactics terms least frequently. Fifthly, Sports terms involved baseball, basketball, dance, swimming, and track and field. Sixthly, In sports language, the largest word group category consisted of noun + nouns, and the next-largest category consisted of verb + nouns. Seventhly, In terms of parts of speech, the largest category was nouns, next was verbs, and the smallest category was adjectives and adverbs. Lastly, every issue of the main Taiwanese financial magazines has sports metaphors. among which the largest is 29 metaphors for track and field, second is 25 metaphors for ball games. The following conclusions were made through the results of the analysis: 1.The contemporary characteristic of sports language. 2. The diversity and cross-over of sports language. 3. The cooperation and conflict of sports vocabulary.
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Fu, Hsing Shiang, and 傅星翔. "Social Background and the Development of Sport Industry in Taiwan which were Revealed from Sport Advertisements in Sport Magazines(1980-2007)." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/g8kkwj.
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碩士國立臺灣師範大學
運動與休閒管理研究所
96
The purpose of this study is to analyze sport advertisements in sport magazines and to observe the process of social change and the development of sport industry in Taiwan. This study applied literature review to collect and analyze the sport advertisements in sport magazines from 1980-2007 which were ever published in Taiwan. The result of this study showed that sport advertisements in 1980’s were influenced by the political atmosphere so the ads implied strong patriotism and pan-China principle, but from 1990’s the strong adoption of foreign culture advertisement indicated that people are open to anything new in this new era. Concluded from the change of portion of “reason appeal advertisement” and “emotional appeal advertisement”, the sport advertisements showed that after people become rich and well-being, they tend to seek for something unique and stylish. Concluded from the portion of the subject of sport in sport ads, jogging, basketball and tennis were the most popular sports in 1980’s, after 1990’s basketball and baseball became the most popular sports in Taiwan. And from the portion of brands of sport advertisement we can see that domestic brand were able to maintain balance with foreign brands in 1980’s,but in 1990’s foreign sport brands successfully took the advantage of Media sport so domestic sport brands finally lost their stance to survive in Taiwan market.
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Lee-Yun, Lin, and 林李芸. "A Study on the Sport Marketing Field of Journals and Magazines in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/64911393194459256577.
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碩士國立臺灣體育學院
休閒運動管理研究所
96
This study used content analysis to explore the development and topic trend of the sport marketing field of journals and magazines in Taiwan. 100 articles were collected from academic journals and normal magazines in Taiwan. Researcher categorized data to four parts, which are product, place, price and promotion. Results can be divided into the following four parts : 1.In journals, articles related to product is the majority, which are 37 articles. In magazine, articles related to promotion is the majority, which are 24 articles. 2.In research topic area, there are 14 articles related to promotion from 2003 to 2008. Promotion area, however, has been being the main topic in magazine field. 3.In article content, there are 16 articles related to sponsor, which are the main topics, in journals. 30 Articles related to sponsor in magazine are the main parts as well. 4.In research trend, the amount of articles of application, sponsor and sport marketing in journals are increasing. Also, the amount of articles related to sponsor and brand are increasing during 2002 to 2004.
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Smurthwaite, James. "Imagining the South African 'self': post-apartheid constructions of 'nationhood' in South African Sports Illustrated magazine." Thesis, 2013. http://hdl.handle.net/10539/12458.
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Thesis (M.A.)--University of the Witwatersrand, Faculty of Humanities, Media Studies, 2012The emergence of South Africa from a minority ruled, racially discriminatory regime to a representative constitutional democracy, necessitated the re-configuration of South African citizenship and ‘identity’. Not only was it seen as important for the purposes of negotiating the complex political transition, but also for the purposes of redefining the perception of the South African state within the international community and for South African’s themselves. Sport and its’ representation in post-apartheid South Africa became and remains a site of ‘identity’ re-definition and contestation. Sport was promoted as a cultural, socio-political and economic commodity underpinned by distinct articulations of ‘nationhood’. The focus of this study occurs at this critical juncture of commoditisation. It is the analysis of how the central tenets of ‘new’ South African ‘nationhood’ and ‘identity’ have been infused into prominent popular discourse in the form of South African Sports Illustrated magazine (SASI) read against and compared to institutionally mediated discourses presented by sport governing organisations. This study elucidates on the nuances within discursive structures, semiotic modalities and sites of divergent and contested meaning construction. Consideration is given to the manner in which discursive dominance and authority is established within the discourses with further attention being given to prevalent thematic elements within prominent discourses. In the case of SASI this centres on the normalisation of ‘whiteness’ and masculinity as well as the maintenance of economic and cultural privilege for a rigidly defined ‘community. The sport organisation documents highlight transformation, equity, redress, culture and development as critical aspects of post-apartheid South Africa ‘identity’ while concurrently underpinning this ‘identity’ construction based on apartheid race categories. The aim is to illustrate how the embryonic, somewhat essentialist, proposition of the ‘rainbow nation’ pluralism and multiculturalism thesis has been interpreted, developed, re-configured, ignored, challenged and articulated in variable discursive contexts, particularly in the public/popular domain. In conclusion the study examines the possible implications and motivations behind the divergent representation of ‘identity’ and ‘nationhood’ in post-apartheid South Africa.
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Molitoris, Andreas. "Vývoj periodika Sport Magazín v letech 1997-2012." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-351241.
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This diploma thesis examines the journal Sport Magazine-a Friday supplement of Daily Sport-from 1997 to 2012. The introductory part of the thesis deals with the history of the journal and its publishing company, using MML research and other surveys to determine which sports were popular among readers and which themes readers prefer in the magazine. The thesis follows the development of the magazine at five-year intervals. It analyses the content of all magazine editions in each of the years 1997, 2002, 2007 and 2012, and attempts to define the range of the magazine - to which sports themes was the magazine devoted, regular sections, and what was the proportion of advertising. In the end, all years are compared and the thesis observes the development of the magazine over the entire fifteen-year period.
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Lukšů, David. "Počátky sportovní žurnalistiky na stránkách periodického tisku na přelomu 19. a 20.století. Sport jako součást českého masového tisku." Doctoral thesis, 2011. http://www.nusl.cz/ntk/nusl-311601.
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This dissertation is the very first scholarly text to bring a wider perspective on the genesis of Czech sport journalism, starting with its beginnings in the latter half of the 1800's and extending to the year of 1918, when this profession became an independent branch of the newspaper business. Given the paucity of original literature, the present work is based primarily on the study of period newspapers and archival materials, employing mainly the direct and the indirect methods of historiography. The main purpose of it was to describe the formation of the discipline of sport journalism in the broader context of the Czech society, sports and media, rather than regarding it as an independent, isolated process. The constituent parts of this dissertation, which renders the dawn of Czech sport journalism, include the most important titles of the day as well as the key personalities in the publishing and journalism of the period, the issue of sport reportage within the established political press, and also the genesis of the professions of sport journalist and sport photographer. The chapters that place the main theme within a wider historical context compare the brief description of the evolution of sport journalism in the Czech lands to the origins of sport journalism in other countries (Great Britain, USA,...
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Chia-Jung, Hsu, and 許嘉榮. "The research of the consumer’s word-of-mouth effect influenced by sport magazine experiential marketing： from sense and act view." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/57369868968628035631.
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碩士中國文化大學
國際企業管理學系碩士在職專班
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The Research of the Consumer’s word-of-mouth effect influenced by sport magazine experiential marketing： From Sense and Act view Student: Hsu, ChiaｰJung Advisor: Prof . Wu，Ching-Chang Chinese Culture University ABSTRACT In the era of knowledge explosion, and E-book coming generation, the publishers need to figure out the efficient marketing strategy which can let the customer willing to read or spend money from thousands of books and magazines. Therefore, the purpose of this research is to understand and discuss the relation of the experiential marketing and word of mouth marketing in sport magazine. The research direction is the sense marketing of experiential marketing and action marketing. And other factors which may influence the word of mouth marketing effect. The purchasing tendency, purchasing path, and socioeconomic status are the situational factors. It hopes to help market development and the sales rate increasing in the sport magazine by combining the practices and theory. Keywords：experiential marketing、word of mouth effect
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Hoffmann, Martin. "Sport na stránkách českých specializovaných časopisů v období první republiky - rozvoj sportovní žurnalistiky v letech 1918-1938." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-415436.
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This diploma thesis deals with development of sports journalism during the First Czechoslovak Republic, which applies to the period from October 1918 unBl Munich agreement in September 1938. Research is focused parBcularly on specialized sports magazines and it is based on analysis of the six most significant ones - Slavista, Sportovni revue, Sportovni vestnik, Sport, Star and Rekord. The aim of this thesis is to describe the progress of sport journalism between world wars in the broader context and get to know whether or not had sport journalism developed into a full-Bme occupaBon. In addiBon this text portrays the most influenBal sport journalists of that period - Karel Petru, Josef Fanta, Miloslav Josef Horacek and Ondrej Sekora and also brings a chapter about sports photography, which was inseparable part of popular sport magazines. This thesis is a first scholarly text to bring a wider perspecBve on specialized sports magazines in Czechoslovak Republic between years 1918 and 1938 and follows the cooperaBon and rivality among journalists and their influence on sport in Czechoslovakia in general. One chapter was devoted to sports photography, because it played important role in successful sports magazines.
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Kunzlová, Zuzana. "Časopisy věnované golfové problematice." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311246.
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Diploma thesis "Magazines dedicated to golf issues" is devoted to questions of publishing golf magazines in former Czechoslovakia and in the Czech Republic. The key aim of this work is based on detailed mapping of all journals devoted to this issue in the period since the establishment of Czechoslovakia until year 2011. This work records the detailed historical development of golf in the Czech Republic, points out all problems that hit the golf during 20th century. Single chapters are devoted to all golf journals which had been published in former Czechoslovakia and ones which have been published in the Czech Republic. Significant space is devoted to magazines Slovanský golf and Sportovní Revue which were published during the First republic era. Further chapters mention post-war periodicals, and the last part of this work includes all golf magazines, which have been published after the Velvet revolution.
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Dias, Wladimir de Castro Rodrigues. "O jornalismo narrativo como alternativa ao periodismo esportivo de futebol em tempos de crise." Master's thesis, 2020. http://hdl.handle.net/1822/69262.
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Dissertação de mestrado em Ciências da ComunicaçãoSeria o jornalismo narrativo uma alternativa para as revistas de futebol em um cenário de crise? A presente investigação busca posicionar o jornalismo narrativo dentro do universo do jornalismo esportivo, sobretudo de revistas de futebol, em tempos de crise do Jornalismo. Esse contexto de crise pode ser descrito por seus sintomas: queda de vendas, redução das redações, aumento do número de competidores (sobretudo a partir do avanço enorme do acesso à internet), dependência de decrescentes rendas publicitárias, fortalecimento de modelos que se voltam ao provimento de informações de interesse do público — em detrimento do consagrado interesse público — e, até mesmo, de questionamento da própria prática jornalística, com indícios de uma ruína das ideias de verdade e objetividade. A partir de uma extensa revisão da literatura existente acerca da temática, perpassa-se as questões relativas à crise, analisando-se os pontos de vista das práticas e epistemológico do Jornalismo. Avança-se no sentido de se oferecer enquadramento ao jornalismo narrativo enquanto prática jornalística, passando-se, na sequência, à sua conceituação e à análise de sua interface com a literatura, diferenças em face de um jornalismo de hard news e, tendo em vista as características próprias do jornalismo esportivo, sua adequação à produção de jornalismo de futebol. A seguir, mediante a aplicação de entrevistas do tipo estruturado, com os representantes das revistas These Football Times e Líbero, ambas as publicações representando um jornalismo de futebol que vai além da dureza das notícias de última hora, da especulação ou da fofoca, construindo grandes e longas histórias, e fazendo uso de expedientes literários, buscou-se compreender como, em termos práticos, esse tipo de publicação tem sobrevivido, abordando a situação das cenas de Inglaterra e Espanha. Ao final, em que pese o surgimento de algumas advertências, conclui-se que seria o jornalismo narrativo uma alternativa ao jornalismo das revistas de futebol, em tempos de crise.
Would narrative journalism be considered an alternative to football magazines in a crisis scenario? This research intends to position narrative journalism inside the sports journalism universe, mainly that of football magazines, in times of journalistic crisis. This context of this crisis can be described by its symptoms: a drop of sales, reduction of newsrooms, an increase in the number of market competitors (above all due to the huge advance in internet access), dependence on decreasing advertising revenues, strengthening of models that focus on providing content about subjects of interest of the public — rather than the consecrated public interest — and even questioning the basis of the journalistic practices, showing signs of a ruin of the ideals of truth and objectivity. Based on an extensive literature review on the subject, questions related to the crisis are analyzed, pondering the practical and epistemological points of view of Journalism. Progress is made towards offering a framework for narrative journalism as a journalistic practice, moving on to its conceptualization and the analysis of its interface with literature, differences in regard to hard news journalism, and considering the essential characteristics of sports journalism, reaching an understanding on its adequacy to the production of football journalism. Then, through the application of structured interviews, with the representatives of the magazines These Football Times and Líbero, both publications representing football journalism that goes beyond the harshness of breaking news, speculation, and gossip, by building great and long stories, and using literary techniques, is made an effort to understand how, in practical terms, this kind of publication has been surviving, addressing the situation of England’s and Spain’s scenes. In the end, despite the arrival of some warnings, a conclusion is reached, in terms of considering narrative journalism to be an alternative to football magazine journalism, in times of crisis.