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Dissertations / Theses on the topic 'Sports media'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Wright, Justin. "Human Aggression and Sports Media Violence." TopSCHOLAR®, 2006. http://digitalcommons.wku.edu/theses/985.

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The present study was designed to gain more perspective on human aggression and how sports media violence affects aggression levels. Anderson (1997) defined aggression as behavior that is intended to harm others or one's self. Anderson (2001) defined media violence as a portrayal of intentional harmful behavior directed at another person or the self. To define sports aggression, the definition of aggression must be manipulated slightly. The definition should be changed to a form of behavior intended to injure, whether or not an actual injury occurs, directed at an opposing team or opposing pla

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2

Gibbs, Chris. "Twitter's impact on sports media relations." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/18588.

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The introduction of Social Media (SM) into sports communications in professional leagues is disrupting the traditional methods of sports media relations. In the past, teams used websites to post information for fans, but it was strictly a one-way format of communication whereby a story was posted for fans to read. To fully engage with this new communication channel, the sports communications departments in professional leagues have begun to use SM to communicate directly with fans through platforms like Twitter and Facebook. Currently, SM like Twitter allows the team communication departments

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3

Sell, Jesse (Jesse Colin). "E-sports broadcasting." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/97996.

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Thesis: S.M., Massachusetts Institute of Technology, Department of Comparative Media Studies, 2015.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 94-100).<br>In this work, I situate e-sports broadcasting within the larger sports media industrial complex, discuss e-sportscasters, and investigate the economics behind the growing e-sports industry. E-sports, often referred to as competitive or professional gaming, stands as a prime example of the merger of work and play. A growing body of literature has started focusing on this pastime turned profession. A

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4

Stein, Abraham D. (Abraham Daniel). "Televisual sports videogames." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81081.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2013.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 109-115).<br>Over the three decade long history of sports videogame development, design conventions have lead to the emergence of a new sports game genre: the televisual sports videogames. These games, which usually simulate major professional or college sports, look and sound like television, and they use televised sports as a reference point for players. This thesis takes a critical look at how these televisual spo

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Maitland, Nicholas James. "Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media." Thesis, University of Canterbury. Media and Communications, 2015. http://hdl.handle.net/10092/11053.

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Snowboard media producers attempt to create subculturally relevant videos that connect with the audience. Videos provide the opportunity to report and document snowboarding activity, highlight new developments and provide visibility to prominent participants and associated businesses. Being a well-known and esteemed snowboarding participant is advantageous to being a producer, as it provides an identifiable cultural capital and implies a trustworthy ‘by-riders-for-riders’ philosophy. Connecting with the viewers is vital, as the audience plays a role in the distribution of videos by sharing and

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6

Nicely, Stacey. "Media framing of female athletes and women's sports in selected sports magazines." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11152007-112759/.

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Thesis (M.A.)--Georgia State University, 2007.<br>Title from file title page. Merrill Morris, committee chair; Arla Bernstein, Jaynette Atkinson, committee members. Electronic text (95 p.) : digital, PDF file. Description based on contents viewed Feb. 5, 2008. Includes bibliographical references (p. 84-90).

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7

Baerg, Andrew Paul. "The Role Of The Digital Sports Game In The Sports Media Complex." Diss., University of Iowa, 2006. https://ir.uiowa.edu/etd/46.

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This dissertation builds on Wenner's (Wenner, L.A. (1989). Media, Sports and Society: The Research Agenda. In L. A. Wenner (Ed.), Media, Sports and Society (pp. 13-48). Newbury Park, CA: SAGE Publications Inc.) claims about how the culture of sport is changed as it is mediated by examining the mediation of sport through four digital sports games produced by Electronic Arts--Fight Night Round 2, Tiger Woods PGA Tour 2004, MVP Baseball 2005, and John Madden Football 2005. Following the example of digital game scholars, I employ a multi-level method of textual

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8

Jones, Christopher. "How sports franchises communicate via social media." Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/854.

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The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.<br>B.A.<br>Bachelors<br>Sciences<br>Nicholson School of Communication

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Kim, Hyungmin. "Uses and Gratification of Sports Media Audiences." Master's thesis, Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216550.

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Mass Media and Communication<br>M.A.<br>With the exposure of mass media, sports fans are able to enjoy games in real time in their homes (Beck & Bosshart, 2003; Phua, 2010). While just watching sports broadcasts, fans are likely to share the game experience with family, friends, and other fans who are following the same team (Gantz & Wenner, 1995). Besides, a significant number of people use social media when they are watching live sports broadcasts (Horn, 2012; Phua, 2012; Tang & Cooper, 2011). In particular, sports is one of the most common topics for Twitter users (Kwak, Lee, Park & Moon, 2

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Nieminen, Pentti. "Does social media play sports? : A Case Study on Finnish Sport Team Social Media Usage: Motivations, Expectations and Measurements." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18291.

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Introduction The use of social media has been increasing enormously during the past years. Busi- nesses have realized the importance of being present in social media, like Facebook, but purposes for utilizing it vary widely among academics as well as among the prac- titioners. Also, quantifying and measuring success in social media activities can be challenging without proper definitions of success factors and relevant metrics to measure them. Sports organizations are understudied in social media since the previ- ous research and academic literature have focused only on businesses in ge

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Andersson, Sara. "Women’s sports : A discourse analytic investigation into the representation of women in sports media." Thesis, Mälardalens högskola, Akademin för utbildning, kultur och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-47891.

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Language is affected by the society in which it is used. Men and women have not had the same status in society, which means that the language used about them may potentially be different. A domain in society that was created for men is sports, yet, nowadays women also feature in sports. The aim of this study is to explore how women and their performances in sports are represented in newspapers. Previous research in the field of language, gender and sports has found that women are not depicted in the same way as men (Lundquist Wanneberg, 2011; Bissel, 2006; Segrave, McDowell and King III, 2006)

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Schreindl, David R. "Fantasy Sports: Establishing the Connection between the Media, Social Identity, and Media Dependency." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1329420677.

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Comeau, Troy O. "Fantasy football participation and media usage." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4726.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 31, 2008) Vita. Includes bibliographical references.

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Johansson, Lisa. ""Vi finns några rader bort" : En kvantitativ och netnografisk studie av Viasat Sport och C More Sports twitterkonversationer." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144369.

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The purpose of this essay was to examine conversations between two Swedish organizations and their customers to explore how online meetings and dialogs can affect organisations image and relationships between customers and organisations. Viasat and C More are both live sport broadcasters with online play services. The study was motivated by three research questions: (1) How high response rates do the company's Twitter accounts have on positive or negative feedback and questions? (2) What strategies do the companies twitter accounts apply to customers who experience problems with with their liv

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Puchan, Heike. "Adventure sport, media and social/cultural change." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19359.

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The turn of the millennium has heralded an explosion in the popularity of adventure sports often also referred to as alternative lifestyle sports or extreme sports. These are offering both new avenues and potential challenges to the traditional ways of conceptualising and practicing sport. This thesis analyses the development of adventure sports, in particular climbing and kayaking, as a subculture. It delivers a socio-economic history of climbing, analyses the role of the media in its development, its participation and its lived experience. Further it investigates the impact of globalisation,

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Robins, Scott James. "The relationship between team identity and sports media consumption." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22825.

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With the emergence of new media platforms one wonders about the impact new media is having on sports fans’ media consumption patterns. Are traditional media platforms still having the same impact on the sports fan relationship, or has there been a shift across to new platforms? Looking through the lens of the Psychological Continuum Model (PCM) framework, we analyse the impact of team identification and sports fans’ media consumption patterns.Trying to gain an understanding across various sports and to reach as many fans as possible, the snowballing technique was deployed. Using quantitative d

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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.

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Master of Science<br>Department of Journalism and Mass Communications<br>Barbara DeSanto<br>Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social

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Altvater, Martin. "Nationalism in online sports journalism : A comparison between Germany and the UK." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-23672.

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The focus of the study is an analysis, to what extend nationalist positionings are used in the online mediation of sports. The empirical study focuses on how nationality is represented and constructed in textual output. In addition, the study compares the findings of a content analysis conducted in Germany and the UK. As critical case the coverage of the 2012 UEFA EURO Championship qualification in 2011 has been selected.Previous research shows that nationalism in mediated sports within the traditional media is represented through various approaches. The usage of national identities and the co

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Tolbert, Tiffany Monique. "A content analysis of photographic images and gender in The source sports, Sports illustrated for women, Sports illustrated, and ESPN magazine." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1217392.

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This study examined sports photographs in fifty-two issues (thirteen issues each) of The Source Sports, Sports Illustrated for Women. Sports Illustrated and ESPN Magazine for gender differences in the way athletes are visually portrayed. Duncan and Sayaovong's 1990 study was used as the foundation for this new study.The content analysis revealed quantitative differences in photographic depictions of female and male athletes. Like the previous study, gender differences were found in the overall number of photographs of female and male athletes. These photographs were then broken down into one-h

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Forsyth, Rosin Nina, and Emma Öhling. "Jens är het och Anja kämpar : En jämförelse av genusrepresentationen i SVT:s Sportspegeln och Lilla sportspegeln." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16885.

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This report is an analysis of the gender representation in Swedish sports media, a comparison between sport in public service television for adults and children. The study explores the differences between the number of male and female sports in the matter of air time and also the number of male and female appearances in the TV shows. The programs studied in this report are the Swedish SVT’s Sportspegeln and Lilla sportspegeln. When we began this analysis we were under the impression that men would be over-represented, but that representation in sports television for children would be more gen

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Hammargård, Mathias. "Sports and Comeptition Law: Anti-competitive Implications of Vertical Integration between the Media and Sports Industry." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-900.

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<p>The world of sports has gone through some remarkable changes over the past couple of decades; many sports teams have developed into full-fledged businesses and can today be traded on the stock exchange and have annual turnovers of several million dollars. The teams themselves have together with the media industry lead the development from sports as merely entertainment into an entertainment industry; with this development, the question of whether competition laws should apply also to sports has become inevitable. The increased interdependence between media and sport, which in an increasing

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Greene, Amanda E. "Perceived Effectiveness of Social Media at NASCAR Tracks." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/4957.

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Kupec, Kimberly A. "The effect of the Internet and 24-hour sports channels on local sports broadcasting." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2003. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 2003.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2713. Typescript. Abstract precedes thesis as preliminary leaves iii-iv. Includes bibliographical references (leaves 31-32).

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Blankenship, Sara K. "Still on the Sidelines: the Female Experience in Sports Media." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699891/.

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This qualitative study aims to analyze the lived reality of women working in sports media today. Through systematic analysis of 12 in-depth interviews, the findings of this study suggest that the adoption of technological advancements in news media and all associated outlets have created a leveling effect for women due to the demand for highly skilled individuals who can handle the digital demand of modern news production. This study suggests that longtime gender disparities in sports media are experiencing a bit of a reprieve due to the massive digital audience and the need for professionals

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Wright, Cassie Anne. "Networking Sports Feminism: Rhetoric, Transnational Feminisms, and Sport Policy in a Digital Era." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/293613.

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This dissertation brings an interdisciplinary methodology to bear on the rhetorical analysis of women's sport and health social movements in the twenty-first century. Specifically, I read "sports feminism" as a rhetorical discourse that engages ongoing feminist struggles for women's rights to both their bodies and public space. Drawing on transnational feminist rhetorics, I network sports feminist arguments to international policy documents, like the Brighton and Beijing Declarations, to illustrate how the topoi of sport, health, and fitness function as commonplaces in global gender mainstream

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Wittenbach, Amy. "Online sports culture finding the sacred in new media environments /." CONNECT TO ELECTRONIC THESIS, 2007. http://dspace.wrlc.org/handle/1961/4278.

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Centra, Jennifer Ann. "An Analysis of the Co-Evolution of Sports and Media." Thesis, Boston College, 2003. http://hdl.handle.net/2345/bc-ir:102483.

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Thesis advisor: Marilyn J. Matelski<br>Sports and broadcasting have enjoyed a profitable and advantageous co-existence since television's inception. Television manufacturers depended upon the popularity of baseball, boxing, and roller derby, for instance to initially boost their products' popularity. Today, sports and media are major players in some of the most profitable unions in entertainment economics. These profitable deals have become a mainstay in our society, but what is to be said about the criticism levied at the institutions that profit off of what was once simple and pleasurable sp

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Plugh, Michael. "Team Japan: Themes of ‘Japaneseness’ in Mass Media Sports Narratives." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/343328.

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Media & Communication<br>Ph.D.<br>This dissertation concerns the reproduction and negotiation of Japanese national identity at the intersection between sports, media, and globalization. The research includes the analysis of newspaper coverage of the most significant sporting events in recent Japanese history, including the 2014 Koshien National High School Baseball Championships, the awarding of the People’s Honor Award, the 2011 FIFA Women’s World Cup, wrestler Hakuho’s record breaking victories in the sumo ring, and the bidding process for the 2020 Olympic Games. 2054 Japanese language artic

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Greene, Amanda E. "Creating Surveys for Motorsport Research: Utilizing Social Media." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/4956.

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Greene, Amy E., Andy R. Dotterweich, and Mauro Palmero. "Social Media: Perceived Effectiveness as a Marketing Tool for NASCAR Speedways." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/3764.

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Larsson, Olle, and Rasmus Kågström. "CROSSCHECKING ELLER MISSHANDEL? : En kritisk diskursanalys av kvällstidningars framställande av brott på ishockeyplanen." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-157995.

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Ice hockey is seen as a rough sport. Sometimes situations tend to become too violent and players now and then get suspended for their acts on the ice. In very unusual cases the legal system has been forced to step in and prosecute players for situations on the ice. This is the case with Jakob Lilja. The purpose of this essay is therefore to seek answers on how two Swedish tabloids have framed Lilja and how the news coverage has changed during this time. The theory used in the study makes it possible to highlight how Lilja has been framed in the tabloids and it also gives the study the opportun

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Taylor, Todd M. "Internet influence on sports information gathering." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1347737.

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The Internet is changing the way people obtain their information, growing at a faster rate than any previous media outlet. Experts fully expect this growth to continue. The power of the Internet as a new media source has led to research concerning its effect on traditional media (newspaper, television, radio, and magazines) for certain tasks. However, research has yet to focus solely on sports information gathering, which has been identified as the number one reason men between eighteen and thirty-four years of age access the Internet. The purpose of this study was to examine where students ge

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Reifsnyder, Laura Kathryn. "Jocks for Justice: How Sports Media Reflects and Propagates Societal Narratives." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1810.

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Sports presents one of the most popular forms of entertainment in society, and sports media continues to expand its billion-dollar influence through new television deal and broadcasting rights. But with a population of journalists who are overwhelmingly white, straight, and male, sports media is promoting the hegemony of said image by reproducing stereotypes in its broadcasts to audiences around the country. Mainstream media regurgitates these stereotypes in their coverage of minority athlete by portraying black players as unintelligent or “thug”-ish, women as “butch”, and gay athletes as effe

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Huebert, Robert J. "Sports fans' media usage at a Kansas City Chiefs' fan club." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/1661.

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The media play a major role in every part of American society by distributing content that has value to individuals, and a National Football League (NFL) sports fan club is no different. This study examines how members of a Kansas City Chiefs' fan club use media to stay connected to their team and socialize with fellow members. Social identification theory explains that when an individual comes together with one or more individuals with like-minded interests, they form social bonds. Their shared interests allow them to disseminate Chiefs' information through content gathered from media usage.

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Humphries, Zachary J. "Racial Bias in Professional Sports: From a Media and Fan Perspective." Youngstown State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1421234904.

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Cuccoli, Rosarita. "The place for social analysis in the press coverage of sports : a comparison of sports newspapers and general press in Italy's media ecosystem." Thesis, Rennes 1, 2020. http://www.theses.fr/2020REN1G001.

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La thèse traite de la couverture médiatique des sports dans les journaux et notamment, de la dimension sociale du phénomène sportif dans ces médias. Le sport bénéficie d'une couverture médiatique massive. Cependant, et bien que l'étendue du sport médiatique permette de présenter, en principe, une multiplicité de sujets et d'angles d'analyse, la couverture des sports a tendance, en réalité, à se concentrer sur un éventail relativement limité de sujets (les athlètes les mieux payés, les tournois les plus lucratifs, etc.). A partir de cette préoccupation centrale, à savoir si la couverture médiat

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Stålnacke, Larsson Richard. "Motivations in Sports and Fitness Gamification : A study to understand what motivates the users of sports and fitness gamification services." Thesis, Umeå universitet, Institutionen för informatik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-81368.

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Sports and fitness is a trending theme in the field of gamification, which in turn is a trending theme in cross media. Underlying the concept of gamification is motivation. Sports and fitness seems to be an area where people have a hard time of motivating themselves in. Even though sports and fitness is popular, most research has been made in other settings. The research that has been made so far on motivation in gamification stands on two different sides on how gamification should be used to motivate users. One advocates the work on the user’s external motivation while the other focuses on in

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Vannier, Borges Fernando. "Les médias de club. Nouveaux espaces de production de l’information sportive (Benfica, Botafogo et Paris Saint-Germain)." Thesis, Paris 2, 2017. http://www.theses.fr/2017PA020044.

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Pendant le 20e siècle, la relation entre médias et organisations sportives ont été symbiotiques. Les ressources obtenues grâce à la vente des droits de diffusion télévisée, la communication et les médias exercent une grande influence sur le succès global du football. C’est une relation de tensions et de coopération entre média et organisations sportives, et aussi les frontières sont floues entre les deux champs. Dans ce travail, nous souhaitons comprendre de quelle sorte les médias influencent les organisations sportives, plus précisément comment les clubs de football deviennent des espaces de

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Farrell, Annemarie O. "Why women don't watch women's sport a qualitative analysis /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1147982213.

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Lapinski, Michael Tomasz. "A wearable, wireless sensor system for sports medicine." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46581.

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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2008.<br>Includes bibliographical references (p. 135-139).<br>This thesis describes a compact, wireless, wearable system that measures, for purposes of biomechanical analysis, signals indicative of forces, torques and other descriptive and evaluative features that the human body undergoes during bursts of extreme physical activity (such as during athletic performance). Standard approaches leverage high speed camera systems, which need significant infrastructure and pro

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Bostic, Jordan Land Floyd Mitchell. "No Title IX in journalism an analysis of subject gender in newspaper sports column /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12086.

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Reffue, John D. "A rhetoric of sports talk radio." [Tampa, Fla] : University of South Florida, 2005. http://purl.fcla.edu/usf/dc/et/SFE0001462.

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Hagenah, Jörg. "Sportrezeption und Medienwirkung : eine dynamisch-transaktionale Analyse der Beziehungen zwischen Sportkommunikatoren und -rezipienten im Feld des Mediensports /." München : Fischer, 2004. http://www.gbv.de/dms/bs/toc/371293480.pdf.

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Bosco, Kayla. "Sport fan satisfaction with the Kansas State Athletic Department’s social media content." Kansas State University, 2012. http://hdl.handle.net/2097/13728.

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Master of Science<br>Department of Journalism and Mass Communications<br>Steven Smethers<br>The college sports industry is seeing a change in its marketing strategies with the rise of the popularity of social media. Facebook and Twitter are the two most common social networking sites used by intercollegiate athletic departments. Not only are these outlets used to foster two-way communication with fans, but they are also used as advertising and public relations tools. The purpose of this study is to compare the Kansas State University of Intercollegiate Athletics’ social media objectives a

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Stahler, Ariel R. "Parasocial Relationships Between Sports Fans and Professional Athletes." Kent State University Honors College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1575907648474977.

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Fyrvald, Niklas. "Usage patterns of a sports relatedsecond screen application : A qualitative case study during live sport games." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169645.

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De senaste åren har trenden att använda en second screen i samband med tv-tittande ökat till följd av den ökade användningen av smartphones och surfplattor. Det ökade second screen-användandet medför att innehållet som visas på tv får mindre uppmärksamhet av tittarna. En möjlig lösning för att motverka detta är så kallade programspecifika second screen-applikationer som syftar till att komplettera innehållet som visas på tv och ge tittaren ett mervärde. Denna rapport syftar till att identifiera användningsmönster för en programspecifik second screen-applikation som används under livesända isho

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Greene, Amanda E., Andy Dotterweich, Mauro Palmero, and Don Good. "A Survey of Social Media: Perceived Effectiveness in Marketing among Individual NASCAR Tracks." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etsu-works/3796.

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The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fa

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Allansson, Rasmus. "Arena Sports in Stereo Versus Binaural - Rating and Important Attributes." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84250.

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Although a majority of the listening is done on headphones today, most, if not all, televised arena sports is still mixed for loudspeakers. By providing binaural audio for headphones listening, the qualities of surround sound could potentially be experienced on headphones. To find out if this holds true, 13 subjects with experience of critical listening agreed to perform a listening test where they were asked to rate four attributes of which preference is one. To the rating of preference, they also had to argue for their thinking. Lastly, further attributes and qualities was collected to find

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Sprague, Dean R. "A multi-media (slide show) publicity package in support of Run, Jane, Run." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/491459.

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The video-tape Run, Jane, Run uses strong audio and visual elements creating a multi-media slide show for the Fort Wayne Women's Bureau's multi-sports program Run, Jane, Run to enhance program publicity.A rapidly moving and quickly changing audio-visual presentation, this program projects athletes in action, supporting women in sports through a mixture of slides and audio.<br>Title from p. 2.

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Daley, Sandra, and n/a. "The sports manager, the print media and the representation of elite female athletes - a learning approach." University of Canberra, 2004. http://erl.canberra.edu.au./public/adt-AUC20100430.105404.

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In a post feminist era the dilemma facing sports managers today is how to promote their female athletes physical ability while at the same time presenting appropriate images of their feminity and sexuality. There is no easy answer to this problem. "Damned if they do, damned if they don't," describes the dilemma facing female elite athletes, and their sports manager in determining how best to present themselves publicly. Professional sport requires professional management. Sport managers work in a highly competitive industry and part of that involves winning sponsorship dollars from major corpo

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