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MIHAGUTI, FATIMA YUKARI FUKUSHIGUE. "PROCUREMENT STRATEGIES: CASE STUDY ON A SPORTS MEGA EVENT." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=26138@1.
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As estratégias de compra adotadas pelas organizações têm sido fundamentais para que elas se mantenham competitivas e atendam as demandas de produtos e serviços que seus clientes necessitam. Essa dissertação avalia a aplicação das metodologias de Kraljic, Porter e PESTEL na definição de estratégias para a área de compras e contratações, com o objetivo de atender às necessidades da organização responsável pela realização de um Megaevento Esportivo de forma eficaz e efetiva. Dentro deste tema, são abordadas as características que configuram a complexidade e a criticidade deste cenário particular, configurado por uma organização temporária para atendimento de necessidades do maior Megaevento Esportivo mundial com definições inflexíveis de prazo e custo. A dissertação em questão visa desenvolver por meio da metodologia de estudo de caso a apresentação de estratégias diferenciadas para cada tipo de item a partir da análise das diversas variáveis utilizadas na realização de uma contratação. O objetivo foi avaliar a aplicabilidade das teorias tradicionais da área de compras e suprimento ao caso específico, de um Megaevento Esportivo. Uma contribuição desta dissertação em relação a outros estudos voltados a megaeventos deste porte foi o foco nos processos relacionados à área de suprimentos. Além de tratar o tema em um contexto empresarial único e em um ambiente específico, onde as condições e restrições do mercado fornecedor e as legislações específicas do país e cidades sedes impactam nas estratégias. Em particular, esse estudo de caso compara o tipo de estratégia de contratação adotado no Megaevento Esportivo com as estratégias apresentadas nas teorias acadêmicas do tema, e ressalta as principais dificuldades vivenciadas e soluções mitigadoras aplicadas, em função das especificidades deste caso.The procurement strategies used by the organizations have been crucial so they can be kept competitive and meet demand of products and services that their clients need. This dissertation evaluates the applicability of the methodologies of Kraljic, Porter and PESTEL on the definition of strategies for the procurement and hiring department, with the objective of meeting the needs of the organization responsible for the execution of a Sports Mega event in an effective and efficient manner. In this theme, it is approached the characteristics that configure the complexity and criticality of this particular scenario are approached, configured by a temporary organization to meet the needs of the biggest Sports Mega event with inflexible definitions on timing and cost. The dissertation aims to develop through a methodology of a case study the presentation of differentiated strategies for each type of item through an analysis of diverse variables used on the making of a purchase. The objective was to evaluate the applicability of the traditional procurement field theories onto a specific case, of a Sports Mega event. An additional contribution of this dissertation regarding other studies focused on mega events of this size is the focus on the processes related to the procurement area. Besides treating the theme in a unique enterprise context and in a specific environment, where the conditions and supply market restrictions and specific legislation of the main country and city impact on the strategies. In particular, this case study compares the type of procurement strategy adopted in the Sports Mega event with the strategies presented on the academic theories on the theme, and points out the main difficulties experienced and mitigation solutions applied, due to the specificities of this case.
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Durand, Charl. "Information management and globalised sport : a South African mega-event model." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50369.
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Thesis (MPhil)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: Reflecting a general trend in modern society, the world of sport has become information driven, with effective information management becoming an essential part of all sports organisations and sporting activities. The sophistication oflarge, multi-sport events - mega-games - such as the Olympic Games and Commonwealth Games demand a high standard of information management to help ensure the smooth running of such events. This is also true of the managing of national teams participating in them. In this thesis a model of an information management system (IMS) is developed for managing certain types of information in such events and the national team participating in them. The model is based on two conceptual frameworks: Intellectual capital, and secondly the information management cycle. The model is then tested using a number of case studies where a specific information management system was used to manage the information of different sports teams and events. The degree to which the information management system was effectively implemented in each case is evaluated and the results used to measure the correctness and accuracy of the model. Lastly suggestions are given as to how the model can be improved in view of the case study findings, and what the future role of information management in sports events may look like in light of the results.
AFRIKAANSE OPSOMMING: Die feit dat inligtingsbestuur 'n noodsaaklike deel geword het in sport organisasies en aktiwiteite is 'n weerspieeling van 'n algemene tendens in die moderne, informasie-gedrewe samelewing. Die ingewikkeldheid van groot, multi-sport byeenkomste - "mega-games" - soos die Olimpiese Spele en die Gemeenskapspele vereis 'n hoe standaard van inligtingsbestuur om te verseker dat sulke byeenkomste glad verloop. Dieselfde geld in die geval van die bestuur van die nasionale spanne wat daaraan deelneem. In hierdie tesis word 'n inligtingbestuursmodel ontwikkelom sekere tipes inligting van verskillende sportbyeenkomste en nasionale sportspanne te bestuur. Die model is geskoei op twee konseptueie raamwerke: Intellekteuie kapitaal, en tweedens die inligtingsbestuursiklus. Die model word getoets deur middel van 'n aantal gevallestudies waartydens 'n besondere inligtingstelsel gebruik is on sportspanne en byeenkomste se inligting mee te bestuur. Die mate waartoe die inligtingbestuurstelsel effektief geimplementeer is word ge-evalueer en die resultate gebruik om die korrektheid en akkuraatheid van die model te meet. Ten slotte word voorstelle gemaak oor hoe die model verbeter kan word in die lig van die gevallestudiebevindinge, en wat die moontlike toekomstige rol van inligtingsbestuur by sportbyeenkomste kan wees in lig van die bevindinge.
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Myers, Scott J. "Designed for disassembly: the push for a new approach to sports architecture in the 21st century." Thesis, Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/53381.
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The architecture of the sports stadium has evolved dramatically throughout its history. From the ancient gladiatorial arenas to the domes and retractable-roof ballparks of the 20th Century, the stadium has become an iconic and integral part of life, in our modern society. Through the globalization of sports and sporting events, such as the Olympics and World Cup, new and more exciting opportunities are being extended to those who, historically, have been without the resources or infrastructural means to support such endeavors. However, for all the excitement and optimism that accompanies the initial design and planning, the actual development of the necessary structures and support systems rarely provides the expected return on what, ultimately, becomes a staggering investment of time, money, and labor. In fact, operators have found it nearly impossible to provide for the continued operation, maintenance, and regular occupation of these facilities, thus resulting in an overwhelming burden on the local community.
It is the purpose of this thesis to provide a survey of architectural precedents from selected mega-events of the last 100 years, as well as a number of other contemporary stadium projects, in an effort to fully convey the magnitude and relevancy of this issue, to identify industry trends and practical models, and more definitively present the need for an alternative approach to design. Additionally, a proposal will be put in place for more of a focus on modularity and prefabrication, in order to transform the Olympic or World Cup stadium into a less permanent element within the urban landscape. It is the hope that the systemic issues, currently associated with hosting international sporting events, may be remedied through the architecture, and ultimate disassembly, of the 21st Century stadium. Ultimately, the goal is to reduce the negative impact of such undertakings, and to aid in the realization of the inherent potential for positive change therein.
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Sealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006." Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.
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Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the tourism industry. Consequently the research methodology adopted for this study was eclectic in nature as it sought to obtain a holistic understanding of the issues associated with hosting mega events on a small island microstate. An approach to data collection and analysis was therefore utilised including semi-structured interviews, participant observation and the examination of documents and promotional materials in order to understand the expectations and perceptions that specific stakeholder groups (including local tourism officials, international tourists and local residents) have of the Golf World Cup. The 85 participants in this study highlighted a diversity of views. From the tourism authorities' perspective, the reasons for staging the Golf World Cup were rather cliched. These included using the Golf World Cup as a tool to promote the island as an upmarket golfing destination. The authorities also expected that the Golf World Cup would stimulate tourism demand during a traditionally slow period and provide the island with much needed publicity in overseas tourism markets. However, the fieldwork revealed that the event was unsuccessful due to the poor attendance by both international tourists and local residents. From an international perspective many participants felt that the event was poorly attended due to a lack of awareness in overseas markets and the 'lack of atmosphere' and auxiliary attractions at the golf course. From the local perspective many participants felt that the event lacked appeal and cultural relevance to the host society. Locally, a significant finding is that the event projected an image of catering to an elitist clientele. This image created the perception among local residents that the event was socially exclusive and only served to perpetuate social divisions in society rather than to ameliorate them. Furthermore, many felt that the failure of the event authorities to solicit local participation was because local residents were not part of the decision-making process. This finding further augments the argument that events cannot be successful without local support and participation. The findings in this study can make a worthwhile contribution to the marketing, management and design of future events and the direction of policy formulation for sport events on the island of Barbados. It has illuminated many issues that direct the perceptions, expectations and subsequent purchase behaviour of international tourists and local visitors regarding a mega event on the island of Barbados.
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Erten, Sertac. "Spatial Analysis Of Mega-event Hosting: Olympic Host And Olympic Bid Cities." Phd thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/12609390/index.pdf.
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The aim of this dissertation is to provide a new perspective to the analysis of megaevent / host city relationship. The significance of the research subject depends on the
interest in hosting mega-events such as the Olympic Games and the World Fairs, which generate a competition among cities. Turkish cities are recently being involved in this competition. In addition to that, mega-events have large-scale and long-term impacts on the built environment, which has not been thoroughly discussed in urban studies. The methodology which is based on a qualitative analysis comprises three steps: a historical analysis made on the Olympic host cities, and two case studies. The first case is Athens as the 2004 Olympic city, the second case is Istanbul as an Olympic bid city since 1990. This study recognizes but qualifies the concept of megaevent hosting. It is shown that mega-event hosting is a capacity-building process, whilst it has a potential to generate overdose investments problem in the built environment. The most significant conclusion of the study is that the ability of coping with this problem is correlated with the ability of absorbing the investments made.
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Cometti, Aurelie. "Mega sports event policy in Marseille 1991-2003 the football World Cup and the Americas Cup : a case study of urban governance." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/7989.
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The aim of this thesis is to provide a theoretically informed account of the decision-making process in mega sports events policy in Marseille. This is intended to allow an evaluation of the major theoretical frameworks developed in the Anglo-Saxon literature on urban governance and their applicability to the French local government context, and more specifically to the context of sports policy in Marseille. Following an analysis of the development of the local political culture of Marseille, the thesis undertakes a review of theoretical frameworks developed in the urban policy literature identifying three major approaches / concepts which have dominated Anglo-Saxon literature, namely the growth coalition (Logan and Molotch 1987), policy network (Rhodes 1981; 1988), and urban regime (Stone 1989) approaches. These theoretical frameworks have been little used in French urban policy literature (Le Gales 1995; 2003) and feature rarely, if at all, in French sports policy literature. In reviewing this literature the thesis identifies a set of indicators, which may be used in empirical contexts to differentiate growth coalitions from policy networks and urban regimes. A major question for the research is thus to what extent Anglo-Saxon theoretical frameworks / concepts can be usefully employed to understand French decision-making and that of Marseille in particular. Subscribing to critical realism, the thesis aims to give an account of the mega sport event phenomena in Marseille, and of the actors' understanding and interpretation (in effect their social construction) of the phenomena. The data collected were documents for the period 1991 - 2003 from official sources (minutes and proceedings of local government and event-related bodies, reports, political speeches, and local government publications), local press coverage, and interviewees conducted with the major decision-makers. An ethnographic content analysis was made, partly employing a deductive approach based on the set of common indicators developed from the review of urban policy, and partly inductively from themes, which emerged in the analysis (Altheide 1996). The thesis concludes that while there is some evidence of the development of policy networks the specificity of the French context, and that of Marseille, with its heavily state-led approach to policy, means that the use of urban regime, and still less of growth coalition approaches, is not warranted by the evidence.
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Ishac, Wadih. "Furthering national development through sport, the case of Qatar." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCH037/document.
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Lorsque nous parlons de relations internationales, nous parlons généralement de diplomatie et d'investissement, Le sport peut être utilisé comme outil pour améliorer la diplomatie entre les pays, ainsi que pour développer les intérêts économiques et sociaux. De plus, le sport occupe une place importante dans le repositionnement de l'image d'une nation, tout en améliorant le processus d'intégration des jeunes générations dans le monde. L'un des principaux intérêts, du point de vue du gouvernement, est de créer un lien affectif positif avec la nation hôte de l’évènement sportif. Ce qu'on appelle le soft power. Le but de ce travail est d'explorer certaines des façons dont le sport est utilisé pour générer ce pouvoir, et comment il peut contribuer à générer du contrôle ou à provoquer de l'influence, en se concentrant sur l'État du Qatar. Ce travail est séparé en trois parties principales. Je présente d'abord le développement du sport et la manière dont les événements sportifs ont été utilisés par différents pays et régimes politiques, ainsi que l'impact généré. Deuxièmement, j'essaie de comprendre l'impact généré par l'investissement du Qatar dans l'équipe de football française du Paris Saint-Germain. Et troisièmement, en mesurant l'impact socio-psychologique généré par la jeune génération en organisant des événements sportifs internationaux, le cas du championnat du monde de handball 2015. Ce travail vise à clarifier comment un tel investissement est perçu comme une opportunité de développement au sein de la société, et d'améliorer la diplomatie. En se concentrant sur l'évolution dont le sport est utilisé comme un outil important dans le processus de socialisation des jeunes dans la société mondiale. Sur la base de mes recherches, le résultat de l'investissement dans le Paris Saint-Germain était une situation «gagnant-gagnant» entre la France et le Qatar sur le plan social, économique et politique. De plus, l'utilisation des événements sportifs a eu un impact émotionnel positif, faisant admirer aux résidents la vision du gouvernement. La jeune génération, quelle que soit sa nationalité, a une vision positive des efforts du gouvernement pour s'améliorer et se développer. La vision du gouvernement du Qatar était saillante pour la jeune génération au QatarWhen we mention international relations, we generally talk about diplomacy and investment, but there are other ways of promoting the interests of a government on the international stage. Sport can be used as tool to improve diplomacy between countries, as well as developing economic and social interests. Additionally, sport takes an important place in shaping the image of a nation, while it improves the integration process of young generations into the world. One of the main interests, from a government perspective, in the use of sport, is to generate a positive emotional connection to a host nation - what is known as soft power. The aim of this work is to explore some of the ways in which sport is used to generate this power, and how it can provide a type of control or influence. Specifically, it will focus on the State of Qatar. This work is separated to three main parts. First I present the development of sport and the way sport events were used by different countries and political regimes, and the impact generated. Second, I try to understand the impact generated from Qatar investment in the French football team Paris Saint-Germain. And third, I measured the socio-psychological impact generated on the young generation from hosting international sport events, as in the case of the Handball World championship 2015.This work sets to clarify how allowing such investment is perceived as an opportunity for development within the society, and to improve diplomacy. Additionally, focussing on the young generation allows me to study the evolution of how sport is an important tool in the process of socialization of young people into global society. Based on my research, I argue that the result of the Paris Saint-Germain investment was a "win-win" situation between France and Qatar on the social, economic, and political level. Also, using sport events generated positive emotional impact, making the residents admire the vision of the government. The young generation, regardless nationality has a positive view of government efforts to improve and develop itself - the Qatari government's vision was salient to the young generation in Qatar
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Olofsson, Kristoffer, and Fernández Vítor Peiteado. "Accumulation by Dispossession through Sports Mega-Events: The case of Vila Autódromo and the creation of the Rio 2016 Olympic Park." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23226.
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The theoretical framework of accumulation by dispossession allows for a critical examination of urban development projects within neoliberalism (Harvey, 2009; Swyngedouw, Moulaert & Rodriguez, 2002). Within the same neoliberal paradigm, sports mega-events have come to play a significant role for urban regeneration and policy-making (Hall, 2006). Meanwhile attending to the well-documented cases of mass-evictions and reduction of standard housing rights as a recurrent consequence of cities hosting such events (Blunden, 2012), we believe that such a critical examination is arguably important in order to do justice to these kinds of urban regeneration projects. In this paper we analyse, by a case study approach, how mega-events amplify and accelerate the process of accumulation by dispossession. We attend to the development of the Olympic Park and Olympic Village, Barra da Tijuca, in preparation for the Rio 2016 Games, as well as the neighbouring community of Vila Autódromo. By analysing different types of source material, we discuss how the mechanisms of privatisation and entrepreneurialism are reflected in our case; understood as two important mechanisms that facilitate the process of accumulation by dispossession (Harvey, 2009).
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Jensen, Jonathan A. "The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1426070279.
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Abreu, Fabio Lanzillotta de. "Pontos críticos para o desempenho dos voluntários na operacionalização de megaeventos esportivos." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13794.
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The purpose of the presentation is to analyze the main issues in the operationalization of a sports mega-event when thousands of volunteers become the work force without receiving any kind of remuneration, as Brazil will host, during the decade, important mega-events of that kind and will be in need voluntary workforce. For that reason, an explorative qualitative research was conducted, by means of individual interviews with volunteers having previous experience in sports events and with managers of the Rio de Janeiro 2016 Olympic and Paralympic Organizing Committee, in order to take a closer look at the analysis on incentives, event planning, organization during the event and the legacy in the vision of these two groups.
O objetivo desta dissertação é analisar os pontos de atenção na operacionalização de um megaevento esportivo, em que milhares de voluntários participam como força de trabalho, sem qualquer tipo de remuneração, considerando que o Brasil, nesta década, sediará importantes megaeventos e precisará contar com o uso de mão de obra voluntária. Para tal, foi realizada pesquisa qualitativa exploratória, por meio de entrevistas individuais em profundidade com voluntários que apresentavam experiências anteriores em eventos esportivos e com gestores do Comitê Organizador dos Jogos Olímpicos e Paralímpicos do Rio de Janeiro em 2016. Assim, aprofundou-se as análises sobre motivação, planejamento do evento, organização durante o evento e legado, na visão destes dois grupos
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Dunkel, Carolin. "Ein Mega-Event für Japan und Korea." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät III, 2010. http://dx.doi.org/10.18452/16144.
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Die FIFA-Fußball-Weltmeisterschaft wurde 2002 erstmals von zwei Gastgebern gemeinsam ausgerichtet. Diese Kooperation entsprang jedoch nicht dem Wunsch der beiden Bewerber Südkorea und Japan, sondern es war eine Entscheidung der FIFA. Wie würden die beiden unfreiwilligen Partner mit dieser Situation umgehen? Würde die gemeinsame Gastgeberrolle vielleicht zu einer Chance werden, das gegenseitige Verhältnis zu verbessern? Betrachtet man die Fußballweltmeisterschaft aus der Perspektive der Mega-Event-Theorie, kann das Aufschluss in diesen Fragen geben. Die Ausrichtung eines Mega-Events ist eine einzigartige Gelegenheit sich der Welt darzustellen und gleichzeitig eine positive Selbstwahrnehmung zu erzeugen. Beides sind wichtige Faktoren bei dem Versuch, eine Nation auf der internationalen Bühne platzieren. Genau darum ging es auch den beiden Gastgebern Japan und Südkorea. Eine Analyse südkoreanischer und japanischer Monatszeitschriften zeigt, wie unterschiedlich dennoch die Erwartungen an und das Erleben der WM in den beiden Ländern waren. Während Japan sich durch die WM 2002 internationalisieren und das Lokale mit dem Globalen verbinden wollte, stand für Südkorea die Präsentation als dem Nachbarn Japan ebenbürtige Nation im Vordergrund. Der unterwartete Erfolg der südkoreanischen Mannschaft vermittelte den koreanischen Fans ein überwältigendes Gefühl der Einheit, das Stolz und ein neues Selbstbewusstsein hervorbrachte. Das frühe Ausscheiden der japanischen Mannschaft bewirkte unter ihren Fans ein sich Hinwenden zum koreanischen Team, wodurch eine unerwartet positive Koreaerfahrung und ein Gefühl der Gemeinschaft mit dem Nachbarland entstand. Auf diese Weise trug die unfreiwillige gemeinsame Gastgeberschaft dazu bei, dass beide Länder ihre ursprünglich mit der WM-Ausrichtung verbundenen Ziele besser umsetzen konnten, als es ihnen als alleiniger Ausrichter möglich gewesen wäre.The 2002 FIFA Football World Cup was co-hosted by Japan and South Korea but this co-operation was not a voluntary one. What would the two unequal partners make out of FIFA’s decision? Could the co-hosting become a chance to improve their relation? To interpret the World Cup in terms of Mega-Event theory helps to answer these questions. A Mega-Event is not only a unique chance to promote one’s image to the world but also to create a positive self-image and self-awareness. Both are important processes for the relocation of a nation in the international society and both are what the hosting of a Mega-Event is about. It is here where one finds the Korean and Japanese motivation to host the World Cup 2002. An analyses of the discours in both countries monthly magazines shows how different the expectations were and how Korean and Japanese fans experienced the Event. While South Korea’s first aim was to show to the world its equal standing next to its neighbor Japan, the topics discussed in the Japanese World Cup discours suggest that internationalization was what Japan expected from hosting the Mega-Event. But when the competition started and the Korean team rushed from victory to victory the only thing that mattered were the overwelming emotions of unity millions of Koreans shared. This experience provided an unexpected sence of national pride and self-confidence that changed the Korean self-awareness. This changed attitude might be the most important outcome of Korea’s World Cup hosting. The Japanese team was kicked out of the competition more quickly but this paved the way for many Japanese fans to get more and more interested in the Korean team and to discover an unknown and fascinating Korea. The Japanese who had cheered for the Korean team experienced an unity with Korea no other event could possibly have caused. In these ways the unplaned co-hosting and its unexpected outcomes served both countries’ initial aimes better than a single-hosted Mega-Event would have done.
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Koop, Matthew. "Mega Event Organizing Committees: Investment in Anti-Doping Personnel." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/34208.
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Peer reviewed literature currently provides little knowledge of how to recruit and train Doping Control Officers (DCOs) for Mega Sport Events. This study adds to the existing body of literature on creating knowledge transfer and legacy for future Mega Event Organizing Committees. A phenomenological designed study was conducted through the use of a qualitative on-line survey during the 2015 Toronto Pan American Games. A survey response rate of 58% was achieved. Survey responses by DCOs were analyzed using inductive coding to identify four main themes; i) DCO motivations, ii) training program design, iii) engagement and support, and iv) barriers to participation in the results. Recommendations include using mixed methods for future studies, provide DCOs with training and evaluation opportunities prior to the Mega Sport Event, and developing mentorship opportunities during games operations. Additional research is needed to create greater understanding of DCO motivations and perceptions beyond this study.
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Rosen, Paul. "Sport-Mega-Event : ein Garant für Wirtschaftswachstum? Eine Untersuchung der FIFA-WM 2006 /." München : GRIN-Verl, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017549161&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Ahmed, Naeem. "Nation Branding Through a Mega-Event: A Case Study of Qatar 2022." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/41405.
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The purpose of this study was to investigate the nation branding process deployed by a host country organizing committee. Three research questions helped guide this study: (1) How does the organizing committee see the opportunity of hosting a sport-mega event (SME) as a nation branding tool? (2) What aspects of the FIFA World Cup (FWC) do people working with the organizing committee believe, create such nation branding opportunities? (3) How do event organizers leverage a nation branding legacy from the FWC? A single case study was built using 1,669 document pages, and nine semi-structured interviews and data were thematically analyzed. The study investigated relevant organizational documents and the event organizers’ perspectives to determine the nation branding processes. Results revealed the organization's approach to nation branding involved assessing their external image, creating a country narrative based on the population's characteristics and values, and depicting a unique identity by showcasing their cultural heritage to increase the attraction of the nation brand. Findings highlight that nation branding through the FWC requires the LOC’s strategic coordination through nation brand stakeholders, nation brand ambassadors, important organizations as well as the leadership of the nation in order to build brand equity.
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Dunkel, Carolin [Verfasser], Klaus [Gutachter] Kracht, and Michael [Gutachter] Kinski. "Ein Mega-Event für Japan und Korea / Carolin Dunkel ; Gutachter: Klaus Kracht, Michael Kinski." Berlin : Humboldt-Universität zu Berlin, 2010. http://d-nb.info/1208076310/34.
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Symons, Helen M. L. "Olympic sport and the local community : a sociological study of Stratford, London." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/25309.
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London 2012 was the 30th Olympiad, and the third time that London had hosted an Olympic Games. The rationale for hosting the Games was to undertake a large-scale regeneration of Stratford and the East London region. The research explored the experiences of community representatives who live and/or work in East London. The research was inductive and focused on the empirical findings of the research via a sociological lens. Three overarching research themes (urban regeneration, socioculturalism, governance and economics). The original contribution to knowledge relates to the limited amount of research previously conducted which take into account all three of these overarching themes. 19 semi-structured interviews were conducted and analysed alongside official documents and newspapers using narrative thematic analysis and critical discourse analysis. Two main findings emerged from the analysis; Marginal Gains and the Ripple Effect. It is recognised that the positivity found throughout the presented narratives may have been present due to the time period in which the research was undertaken. Future research should focus on whether the time period has an influence on the experiences of community representatives and whether similar (economic and governance) is experienced by future host cities.
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Zima, Kamil. "Event Tourism Economical and tourstic impacts on regional economy : A study of Polish regions preparations for UEFA EURO 2012." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-11803.
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The aim of the study was to examine what the economic and touristic impacts of the sports event - UEFA EURO 2012 - will have on Polish regions. The essay was limited to some specific regions in Poland. Those regions were Gniewino, Malbork, Kalisz, Legionowo, Pommerian Province, Cracow, Olsztyn and Zamosc. The Football Championships that will be held in 2012 are dependent of the big amount of football fans that will came and spend their money in Polish regions. Thanks to the increased consumption this creates demand for local services and products. The generator of spending is the tourism multiplier that is the main link to the touristic expenditure.The multiplier is a catalyst of the region that creates jobs, growing yield, promotion of the region and improvement of its infrastructure and leisure facilities. This is considered as an advantage from an economical and touristic point of view. The economical and tourstic benefits are different for every mentioned region in the study because of their location and link to the UEFA EURO 2012. This study shows only how the different eight regions prepare for the UEFA EURO 2012 and what they think that the negative and positive economical and touristic impacts will gain them. The study gives only a short brief of the football event of what can happen.
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Van, Graan Marteleze. "South African host city volunteers' experiences of the 2010 FIFA World Cup South Africa™." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/27565.
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The 2010 Fédération Internationale de Football Association’s (FIFA) World Cup (WC) would be the first time that a FIFA WC would be hosted on the African continent. This study was aimed at describing the South African City of Tshwane (COT) general volunteers’ experiences of volunteering at the 2010 FIFA WC. The FIFA Volunteer Programme consists of two groups of volunteers: Local Organising Committee (LOC) volunteers and each Host City (HC) volunteers. The COT volunteers are HC volunteers from the Tshwane Metropolitan Area (TMA). Volunteers are active in a variety of different contexts, namely in the community, volunteers at sport clubs or schools and also at mega sport events. Volunteers make it possible to host a mega sport event because they provide their time and effort without expecting remuneration or they receive a stipend amount. The existing literature of volunteers at mega sport events investigated what motivated volunteers to participate as well as how satisfied the volunteers were with the experience. The aim of this study was to describe COT general volunteers’ experiences of preparing (preparation phase) for the 2010 FIFA WC; COT general volunteers’ experiences during (participation phase) the 2010 FIFA WC, as well as the South African COT general volunteers’ experiences on their involvement (reflection phase) at the 2010 FIFA WC was described. The methodology employed in this study was Descriptive Phenomenology and the Duquesne Phenomenological Research Method was used to analyse the material. The differences between Descriptive Phenomenology and Interpretive Phenomenology were described. The material consisted of a written account as well as an interview, which was based on the essences that were portrayed in the written accounts. There were five participants — three spectator services volunteers and two rights protection volunteers. All of the participants were female. The findings of this study were divided into the preparation phase, participation phase and the reflection phase. In the preparation phase the COT general volunteers described two essences namely, the application process and training. In the participation phase the COT general volunteers experienced four essences namely, the working of shifts, interaction with volunteers, interaction with supervisors and lastly interaction with tourists. In the reflection phase the volunteers described two experiences, growth and value. This research project contributes to sport psychology because this study describes the experiences of volunteers at the 2010 FIFA WC.Dissertation (MA)--University of Pretoria, 2012.
Psychology
unrestricted
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Pauschinger, Dennis. "Global security going local : sport mega event and everyday security dynamics at the 2014 World Cup and the 2016 Olympics in Rio de Janeiro." Thesis, University of Kent, 2017. https://kar.kent.ac.uk/62549/.
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The global securitisation models associated with contemporary sport mega events are currently promoted as having an extremely positive impact on pre-existing domestic security conditions in host cities. This PhD project critically assesses these claims, using the 2014 FIFA World Cup and the 2016 Olympics in Brazil as empirical case studies. The research weaves cultural criminological methods with theoretical approaches from the critical scholarship on mega event security. Drawing upon eight months of ethnographic fieldwork in Rio de Janeiro, this work investigates how globally standardised mega event security models were implemented in the everyday practices of security officials at various positions in the Brazilian security apparatus. Structured in two parts, the thesis sheds light on how these models adapted to Brazil's security conditions, and the extent to which they impacted ordinary police work in Rio de Janeiro. Part I outlines the methodological framework of the research, situates the study within the critical literature on sport mega event security, the wider context of the Brazilian crime complex and the development of Rio's urban conflict. Part II of the thesis concentrates on the data analysis. It investigates how the Brazilian authorities planned the mega event security according to three major principles: the implementation of the Integrated Command and Control System (SICC) to foster cooperation among a diverse field of security institutions; investments in technological solutions, such as camera surveillance and communication systems, materialising in the establishment of Integrated Command and Control Centres (CICC); and finally, the realisation of militarised lock-down security perimeters and ostensive policing strategies to secure the mega event boroughs. This first part of the analysis adopts the view from above and mirrors the planners' vision of Rio de Janeiro as a total security fortress. The following parts of the thesis aim to dismantle this vision of security by contrasting it with the mega event security operation at street level. Presenting distinct examples from the field, this work demonstrates how the fortress ambitions played out in selected spaces, thereby illustrating the fortress' permeability. Working from the perspective of a local civil police station and the lived experience of civil police Special Forces, the thesis argues that the planners' rational mega event security model did not affect the everyday conditions of Rio's urban conflict, where traditional patterns of police work still prevail. Furthermore, it reveals how everyday emotions - frustration, pleasure, and adrenaline rushes - and even Special Forces war narratives upset in practice the static and technology-based mega event security models. Finally, the present work critically examines the officially so-called material (technology, buildings, equipment) and non-material (integration concept) mega event security legacy in Rio de Janeiro. The analysis suggests that, while the event's technological legacy cannot fulfil all of the stated security ambitions, it does leave behind a long-lasting surveillance apparatus that will continue to operate in Rio de Janeiro and reproduces the social-spatial division of the city. The integration ambitions worked temporarily, but failed to materialise at street level, provoking questions as to whether these efforts will continue in the future. The security legacy that this thesis puts forth, however, is one of insecurity. While the mega event security spectacle made specific aspects of security visible, it simultaneously produced insecurity and attempted to make invisible the bloody realities of the city's public security drama. Therefore the analysis concludes that both the mega event security and the politics of public security in Rio de Janeiro make use of a security of camouflage to hide the realities of insecurity that shape the complexities of the lived experiences of police officers and marginalised populations.
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Chung, Hsien-Yu. "Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung." Thesis, Högskolan i Halmstad, Centrum för studier av politik, kommunikation och medier (CPKM), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-14485.
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This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. It is expected to raise publicity and mass media exposure to boost Taiwan’s international profile and spur its tourism industry. From Taiwan’s image-marketing strategy, practices to foreign news reports, it outweighs to study foreign media’s reflection on Taiwan and the World Games 2009 as the important evaluation on the mega-event as a whole. This thesis attempts to answer two research questions: How was the World Games 2009 Kaohsiung reported by the foreign media? Did hosting the World Games improve Taiwan’s image? It presents the results and perspectives of foreign news reports by qualitative methods: case study and discourse analysis of online-English news reports and some quantitative methods applied on data. It combines news reports study with theory, model of public diplomacy, mega-event and expected-model. Within 101 pieces of online-English news found related to the World Games 2009, it unveils fruitful results such as the failure of interpreting the core story (Taiwan’s images and values) by foreign media during the sporting extravaganza, and it echoes Rivenburgh (2004)’s three viewpoints toward the Olympic type event (intercultural challenges, less news about host country’s culture and dramatic news). By the amount of news and the absence of foreign media on the press conference indicates that foreign media did not pay much attention to the World Games and Taiwan. In spite of reporting the sports and games, other major topics of reports were Taiwan’s hosting the event, the greenest solar-powered stadium designed by Japanese, Toyo Ito, Chu Chen’s promotion itinerary to Beijing and China’s absence on the opening and closing ceremony which triggered foreign media’s great concern.
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Klonova, Anastasiia. "The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-14124.
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Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. To accomplish these goal I used case study – formation of brand Ukraine before hosting European Football Championship 2012 (EURO 2012). To investigate brand strategy of Ukraine and analyze implemented projects I conducted in-depth interviews with government officials and independent experts, who are involved in promo campaigns of Ukraine. The research concluded that Ukraine is in the process of brand formation, but it is too early to to assume the existance of the comprehensive brand of the country. For Ukraine, EURO 2012 impulses change of negative perceptions of the country and is a step towards complex strategy of brand creation. Future of this strategy therefore depends on conducting preliminary studies of each promo project and coordinated collaboration between all actors who take part in creation of brand Ukraine. Research also provides recommendations on how to make brand campaign more efficient.
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Dumont, Axel. "Sustainable travel during the Olympic and Paralympic Games : A methodology to model public transport travel for Paris 2024." Thesis, KTH, Transport och systemanalys, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-298439.
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This Master Thesis develops the challenges of travel modeling during the Olympic and Paralympic Games, more specially for the Paris Olympics in 2024. This problem as been set by IDFM (Île-de-France Mobilités), the transport organisation authority of Paris and its region, that has therefore to deal with public travel during the Olympics. A very simplified model was already in use, but is no longer sufficient. The exceptional nature of this event, considered as a mega-event, requires a precise understanding of the subject as well as a different and adaptive modeling process. Thus, this work presents a detailed methodology for public transport travel modeling in Paris and its surroundings during the Olympics. This model will become more and more refined until the end of this mega-event, in order to present results or advert the multiple stakeholders around the topic of the Olympic Games transportation (event organizers, transport operators). The two significant parts of the model are distinguished and described: the Olympic Games related trips and the background demand, which require two very different approaches. The OG demand needs several assumptions which are often in constant evolution: the versatility of the parameters is a very important point to take into account. On the other side, the background demand prediction is a significant challenge because it differs from what is usually done. Both of these parts are adapted from the principle of the four-step transportation model and reuse parts of the IDFM model, ANTONIN 3, specifically calibrated for the Île-de-France region. It is also necessary to conceive with the will to adapt as much as possible the available transport data and the tools already in operation, such as the model already in use. Suggestions for further improvements are also mentioned to refine the results until the final day which will be possible thanks to enhancements of the input assumptions over time, such as ticketing data for instance.
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Eklöf, Rebeca, and Elin Jansson. "Stora sportevenemang i mindre städer : En kvantitativ studie om platsmarknadsföring och kunskap-attityd hos invånare vid större sportevenemang." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37361.
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Cities hosting huge sporting events is a growing industry and is a way to market the city towards the rest of the world. The goal is for businesses to make profit, attract tourist and be seen on the global market. However, as its marketed towards external audiences, the locals and how they are affected are usually forgotten in the process. The purpose of this paper was to study the knowledge and what attitudes individuals living in Halmstad, Sweden, possess regarding the World Table Tennis Championship 2018, as well as how they received information regarding the event. To find the answers to our questions we handed out surveys in central Halmstad during the period the event took place. We compared our results with how they're tied to theories regarding place branding, image-identity-reputation and the knowledge-attitude-behavior model. The main findings of our analysis were that our respondents of Halmstad county was well- informed about the event and did not feel like they needed more information. The majority viewed the event in a positive light, and overall people found the event to be important for Halmstad as a city and destination.
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Yang, Sung-Ying, and 楊松穎. "The Impacts of Mega Event on Sports Economy: Evidence from 2017 Taipei Summer Universiade." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b2h735.
Full textAbstract:
碩士國立東華大學
國際企業學系
106
Holding mega sports event can not only make the city well known to the public but also increase the revenue of related industries. For Taiwan’s cities, a mega sports event is not easily held and 2017 Taipei Summer Universiade is the most scaled sports event in Taiwan’s sports development. The purpose of this study is to investigate the impacts of holding mega sports event on the abnormal return of the firms of related industries. The study uses the data of TEJ (Taiwan Economic Journal) Financial Databank and event study module to test proposed hypotheses. The sample is composed of sports firms, the firms of tourism and recreation industry, and sponsors of the mega event, and totally 95 firms in this study. We find that the impacts of holding this Summer Universiade on the abnormal returns of sports firm, the firms of tourism and recreation industries, and the sponsors are significantly positive, indicating that the hypotheses of this study are supported. The study can further provide managerial implications to the government, the firms of related industries and the investors regarding the signaling effect of mega event application.
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Weszka, Pawel. "Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup." Thesis, 2014. http://hdl.handle.net/10210/8779.
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D.Comm. (Sport Management)The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on the case study of the 2010 FIFA World Cup South Africa. The secondary objectives focused on discovering the dimensions of sport mega-event branding, investigating the areas of sport mega-event impacts and leverage, identifying sport mega-event brand leverage activation tools and understanding the role of mega-event brand leverage activation tools in the context of their potential influence on the development of small and medium enterprises in the host country. Deriving from the research questions and objectives, a theoretical framework of sport mega-event brand leverage was created. It provided a blueprint for seven hypotheses, formulated in this study. A quantitative descriptive design was employed by the researcher. A self-administered web based questionnaire was uploaded at the Statkon website at the University of Johannesburg. The researcher utilised a purposive judgement sampling technique which targeted small and medium enterprises (SMEs) from the Gauteng and Western Cape provinces in South Africa. The companies were registered on four major online databases in South Africa – The Box, BizConnect, BizNetwork and online Yellow Pages. The main study was preceded by a two-phase pilot where five individuals representing conveniently chosen SMEs located in the city of Johannesburg filled out a hard copy of the questionnaire in each phase. Once the researcher refined the questions following the second pilot, the main research took place. The total of 8 902 emails, containing the website link, were sent out with 239 returned questionnaires accepted as valid to be included in the statistical analysis (2,95% response rate). The questionnaire was available online for five months between July and November 2011. The researcher made use of factor analysis and the Structural Equation Modelling (SEM) in the process of data analysis. The exploratory factor analysis enabled a reduction in the total number of latent variables (factors). It was followed by the confirmatory factor analysis, which also computed the goodness-of-fit indices allowing for establishing how well the model explained the data. Once the number of factors were reduced, the EQuationS (EQS) software was used to investigate mutual relationships between different variables and testing the hypotheses. The summary statistics, such as mean, median and standard deviation also helped in the interpretation of the findings. The main finding of the research was that the destination brand (South Africa) was a significant predictor of co-branding and an integral element of the sport mega-event branding (2010 FIFA World Cup South Africa). Co-branding was identified as the main brand leverage strategy – although there were various ancillary events supporting the World Cup. Ultimately the leverage opportunities lay in South Africa co-building the strong 2010 FIFA World Cup brand. In that, South Africa was one of the two dimensions of the mega-event branding which involved event and destination brands. The impact of social and political areas was identified as the most relevant to consider when staging a sport mega-event. In consequence they should be considered by destination brand managers and sport mega-event governing bodies when planning for leverage. Further analysis revealed that national identity and international prestige were found to have been considered as the most valuable areas of mega-event brand leverage in 2010. Close associations between national identity and prestige suggested that achieving one would have an influence on the other. Respondents thought that the aspects related to national identity should be included in marketing communications associated with the mega-event, such as advertising, public relations, sponsorship and licensing. Meanwhile, strengthening of a country’s international prestige should be anticipated when establishing the public relations strategy. In addition, sponsorship and relationship marketing were viewed as potentially having a significant influence on the development of local SMEs while licensing was seen as a solution with the power to boost SMEs growth in the short-term. This suggested that sponsors and other stakeholders should be involved in planning for positive event outcomes from a point of view of a local SME. This research had four main limitations which could not make the findings relevant to the broader population. Those limitations were: the low response rate, specific characteristics of hosting nation South Africa, as well as the fact that the World Cup is the most popular sporting event in the world. In addition, the sample population was limited to South African SMEs located in the Gauteng and Western Cape provinces which had an email and were registered on the four chosen online databases. That decision was driven by the fact that these two provinces are the two major business hubs in the country and were also involved the most in hosting of the World Cup matches in 2010. SMEs’ online presence enabled the researcher to conducts the study in an efficient and cost-effective way. More research is required in the future which would test the framework in different settings, with a different sample and also within an alternative time focus, mainly pre-and post-event.
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WENG, JU-HSING, and 翁如幸. "A Study of Competition Venues Estimating in Mega Sports Event-a Case of National Intercollegiate Athletic Games 2015." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4g384u.
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碩士輔仁大學
體育學系碩士在職專班
103
Abstract Through this study, document analysis and field research, analysis and comparison of differences in the status of 104 years of the national college sports venues selected major international sporting events and venues. This study through documentary analysis and investigation of field, analysis of 104 National College status of the venues of the games selected difference compared with international sporting venue. Through expert review and the use of international standards of existing Stadium improvement recommendations and directions, the main purpose is to look for existing venues are to become the venue of international competitions how to improve. Research results displayed 104 years national college games selected venues of status most not meet international movement venues specification has a drop, but on game by needed,, the game places only can handle national events mainly, cannot support handle international events Taiwan to held international large integrated type games, in venues hardware facilities Shang needed substantially improved upgrade, future can reference international specification to planning new venues of construction and old venues of repairs, joined Yong continued operating concept new and the whole built, Should be fully taken into account in the process of building use and needs after the game to utilize in order to host large-scale games has positive benefits in the future. Specifications of international sports venues, all need to have a large scale of venues and facilities, and domestic competitions due to environmental, financial, game populations, spectators and other reasons can not be the same as with the international, and now college sporting events venues and international venues for presenting equal size request is a big challenge and the need for future efforts
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Hung, Chi-Cheng, and 洪啟成. "A Study of Human Resources Management for Mega Sport Event." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/71773637526392828612.
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碩士國立體育大學
體育推廣學系碩士班
101
In this study, document analysis and semi-structured interview to discuss major sports tournament's organizational structure, human resources component, human resource management model to The World Games 2009 Kaohsiung as the main object of study, and accompanied by the relevant major sports competitions such as the Deaflympics Taipei 2009 Taipei instances of human resource management, through interviews with four major sports competitions with relevant practical experience executives, scholars, experts, due to the following conclusions: First, the organizational structure of mega sport events take professional organizational structure, through a combination of administrative and professional access to more resources from the organized sector of the tournament experience to do the adjustment, both to meet the organizers of the organization operates, and more importantly, meet each characteristics of mega events; Second, the events human resources, the main into full-time and part-time core staff and volunteers, the core preparatory to full-time staff based, part-time in the tournament during the operation of human resources for the most part, in addition to its core business full-time, part-time commissioner, the human resource also contains numerous secondary local community organization, individual associations, etc.; Third, the mega sports events connotation of human resources in addition to the language capability, the focus is on professional competence, every one human race will have to hold a passion for the attitude and the need to have a good mood management and coordination; four major sports events to use human resources to employ the concept of project management, first in the configuration and integration of human resources component analysis to do the work, according to ministries demand configuration.Through various forms of core training, specialized training practical exercises and other education and training, to be able to fully possess professional knowledge, to provide better services . For the tournament's human resources at all levels, it is necessary to motivate action, appropriate incentives for monetary or non-monetary compensation class category incentives will help to improve staff motivation and performance. Researchers for the subsequent researchers suggestions: First, the importance of human resource management and the success of sports competitions have a great relationship, the organizer of the cumulative experience of sport games is good absolutely necessary, through history experience to do auxiliary, seek an experienced organization dedicated to assisting, through literature knowledge, develop in line with their needs and characteristics of the organization; Second, sport games preparations organizations can set up an independent human resources department to manage all human, better able to invest in human resources continues after tracking service and care planning is bound to be fully independent operating subsidiary function than to come round; Third, establish a database to provide follow-up of human conduct by use.
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An-Chen, Chung, and 陳重安. "Mega sport event-the Business and Management of Hosting Country." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/96015638587698719161.
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碩士國立臺灣大學
商學研究所
103
Olympic and World Cup are two big sport event. The institution which provides the platform are IOC and FIFA. They take lots of advantage,. But the hosting country, the country which provide stadiums, has few benefits. This research uses previous Olympic and World Cup example, and divide it into three parts to discuss how hosting country can win success, and also preserve the experience. This research divides the sport event into three periods: 1 The bidding analysis-before the game 2 The business model analysis-in the game period 3 The sustainability analysis-after the game In the end of research, I will use the difference between Olympic and World Cup to analyze. Why we use business model canvas to analyze? After the evaluation, we find these two games have the business model. If these two games do not have business model, it will be less valuable and profitable. Hope through this analysis, it can improve the benefit of hosting country. And if any other country wants to host other international sport event, this research can give advice.
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HSU, Kai-Wen, and 許凱雯. "A Study of the Competencies of Mega Sport Event Market Manager." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/67150889725173557811.
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碩士國立臺灣師範大學
運動與休閒管理研究所
102
Whether individual’s competencies, functional skills and working traits are complementary, that’s a successful factor of organization, so ensured that staff’ competencies fit their position and constructed their competencies becoming more important (Malikeh, 2011) . Therefore, the purposes of this study was to explore mega sport event market manager’s working contents, what competencies should have and further explored the relationship between each working content and competencies. Also, explored what factors may affect competencies. The approach of this study was semi-structured interviews, based on enterprises, administration of the republic and scholar experts. There were ten participants on this study. And analyzed by using the grounded theory. The results and conclusions of this study are as follows: The working contents of mega sport event market manager concentrated in selection and preparation phase. In functional competencies, the mega sport event marketer needs three main competencies, nine sub- competencies and twenty competencies performance ; In core competencies, the mega sport event marketer needs six main competencies, nineteen sub- competencies and forty-one competencies performance ; In general competencies, the mega sport event market manager needs two main competencies, two sub- competencies and three competencies performance. All of the competencies, communication is most important competency. In addition, the research find that some competencies were not independent exist, but had some degrees of relevance with other competencies, in which communication had highest relevance with other competencies. There were four factors affect competencies, including organizational factors, level of position, decision-makers and sports event. Based on above, suggested that organization of mega sport event can focuse on testing applicant’s communication when have selecting. Otherwise, schools should pay attention to cultivate mega sport event talents. And for future research, suggested that verify the relevance between working content and competencies. Also, the last research may build compentency questionnaire of mega sport event market manager.
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Huang, Chun-Han, and 黃俊翰. "Applying Kano Model to Improve Quality of Transferring Service for Mega-Sport Event." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e9p239.
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碩士國立交通大學
管理學院運輸物流學程
107
To host the international sport events has been an important milestone for advanced countries, and the transportation service plays a significant role in the event. Taipei City is the host city of the 2017 Summer Universiade which is the largest scale and the highest level of sport event in Taiwan. The background information for this study is based on 2017 Summer Universiade. The issues that to be discussed in this thesis are to investigate the key elements of transportation service in mega-sport events, and to understand the difference of transportation service elements that passengers with different attributes concerned with; hence, to discover the service elements that efficiently increase satisfaction. Therefore, the service elements and passenger groups that required improvement can be identified. There are relatively few studies on transportation service in the past sport events; therefore, this issue is studied in this thesis. The questionnaire used in this thesis is based on the five dimensions of PZB model, and is integrated with actual services (demand for transportation, location for transportation, service impression, travel experience, customer complaint management) happening in reality. On the basis of Attractive Quality, One Dimensional Quality, Indifference Quality, and Reverse Quality, this thesis applies Kano Model to evaluate the passengers’ satisfaction of each service element. Also, this thesis investigates the relationship between attributes of passengers and satisfaction by using regression analysis. Additionally, this thesis finds out the key service elements of different passenger groups based on different operating suppliers (discussed by unity, bus, and car individually). Thus, the service elements can be prioritized according to the improvement necessity. The results of this research could be a reference for the transportation service for the future mega-sport events. The findings of this research are as follows: 1.“Sufficient destination” is regarded as a fundamental element of transportation service in the mega-sport event. The English communication skill for drivers is neither demanding nor anticipated; however, drivers would be acknowledged to stay friendly by passengers. 2.The bus passengers place more value upon “clear transportation information”, “sufficient transportation frequency”, and other internet related functions such as “free Wi-Fi in the bus”, “free APP for transportation reservation”, and “navigation APP for destination” than the car passengers do. 3.“Complaint management”, ”easy transportation reservation”, “vehicle tidiness”, “sufficient transportation frequency”, and “clear transportation information” are considered as the substantial services by passengers. Therefore, it is more effective to improve the services above. 4.For drivers and staff, decent driver behavior (drive steadily), passionate attitude (assist actively), and pleasant complaint handling (respond properly) should be the key parts in the employee training for the transportation service. 5.Even though the organizer does not provide special courtesy for female passengers, customer satisfaction from female passengers is apparently higher than male passengers. On the other hand, the preferable appraisals are remarkably offered by “VIP identity”, “scheduled shuttle service”, “car-passengers”, and “passengers with more rides for transportation service”.
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Chen, Chien-Hung, and 陳建宏. "A research of national mega sport event competition information system service quality evaluation." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/28130642765297710177.
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碩士國立體育大學
休閒產業經營學系
102
The national mega sport events in Taiwan are conducted by centeral government despite of a profitability organization. The core service of these events is the competition information system itself. The key success factor of a national mega sport event is the competition information system precision. Its main offering is to develop a method that can successfully integrate data collection and output a real-time competition results and generate a qualtified service. Therefore, the purpose of the study was to develop the national mega sport event competition information system service quality evaluation model. The researcher of this study utilized literature review, Fuzzy Delphi Method (FDM), and Fuzzy Analytic Hierarchy Process (FAHP) as the main methods to collect the data. Furthermore, the service quality related theories were applied to analyze the results. Through Fuzzy Delphi Method (FDM), the researcher of this study identified 6 buckets of data structure and 26 key performance indecies. Through the process of Fuzzy Analytic Hierarchy Process (FAHP), the researcher of this study evaluated and weighted calculations and data ranking. The importance ranking in the 1st data buckets were: comportable of hardware and software, system safety, data completion, convenience / easy to use, real-time. The TOP 10 KPIs among the 2nd layer of data were: data accuracy & reliability, security of personal information, safety of data transition, high relationship between search engine & key words, sufficient data for users to download, easy to access all information I need, sufficient / in-depth and complete data, sufficient hardware / software / frequency range of the portal site, quick downloading, providing sufficient uploading space for users. Through Fuzzy Analytic Hierarchy Process (FAHP), professionals agreed the key success factors toward Service Quality Improvements were: sufficient data provided, data accuracy & reliability, data completion, easy to access / connect, quick response on data query / solving issues, security on personal information. The results can assist the development of future competition information system as the following aspects: system constructions follow the suggested data sequence, identifying roles & responsibilities, competition performance review / approval / follow-up, ensure portal site assortment, high level of interaction through Internet. The advices to future researchers were as follows: For the expert samples, to consider the including of academic scholars in this field other than professions. Data matrix can be extended to all of the national mega sport events. The competition information system can be assisted with cloud computing.
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Chen, Tzu-Yuan, and 陳梓元. "The New Trend of Mega International Event Communication-The Integration of Sport And Social Media." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/au4f4h.
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碩士國立臺灣師範大學
運動休閒與餐旅管理研究所
103
This study aimed at the user’s behavior of “Facebook Trending World Cup”, 2014 FIFA World Cup Brazil, which constructed the behavioral intention model based on the theory of Technology Acceptance Model (TAM). The subjects were 386 users who had used Facebook Trending World Cup during the period of 2014 FIFA World Cup. A self-developed questionnaire was used as the instrument. Descriptive statistic, independent t-test, one-way ANOVA and linear regression were used for data analysis. The results were as followed: 1. The demographics of Facebook Trending World Cup were predominantly used by college and graduate male students. Most of users has used Facebook over 4 years, and use Facebook at least 1~2 hours every day. Also, they had deep affection for the World Cup. 2. Facebook Trending World Cup users in website quality, perceived usefulness, perceived esae of use, attitude toward using and behavioral intention to use had above average evaluation. 3. The preference of World Cup in website quality, perceived usefulness, perceived ease of use, attitude toward using and behavioral intention to use was significant difference. 4. The user’s behavioral intension model in Facebook Trending World Cup was confirmed. The relative perspectives had positive affect. According to the result, the researcher suggested the social media provider should cultivate the familiarity of sport fans by advertisement exposure regularly. In addition, it can integrated with other sport events to maintain the relationships with sport fans. The Click rate is also a good way to find the target audience. The future study may aim at different social media as research subject, and set other perspective as external variables, such as brand awareness, playfulness and so forth.
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Chang, Wan-Ting, and 張宛婷. "Mega-sport-event and the Entrepreneurial City-The case study of the 2009 World Games in Kaohsiung." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65210391815070415284.
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碩士臺灣大學
地理環境資源學研究所
98
Urban entrepreneurialism can be regarded as a main strategy of local governances to seek for further development under the context of the post-industrial era. The phenomenon of urban entrepreneurialism has been widely researched; however, how and under what circumstances and processes do urban governances utilize a mega sport event as their entrepreneurial strategy has still received limited academic attention. With the 2009 World Games in Kaohsiung as a case study, I argue that urban entrepreneurialism is operated by a complicated mechanism involving three different but interrelated dimensions- (1) the discourse process, (2) the spatial process, as well as (3) the political process. First, concepts of "healthy" and "ecology" with the “sports fashion” had been promoted as a new way of life in order to create an alternative version of urban livability and sustainability. Second, spatially, construction of certain leisure, entertainment and sports facilities was prioritized as a capital accumulation and city marketing solution. Third, politically, the local government of Kaohsiung took this advantage to mobilize more resources not only from the central government in Taipei but also local business and civil sociality communities.
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Парыгин, А. В., and A. V. Parygin. "Инвестиционная привлекательность крупномасштабного спортивного мероприятия для муниципалитета на примере Чемпионата мира по футболу-2018 в городе Екатеринбурге : магистерская диссертация." Master's thesis, 2016. http://hdl.handle.net/10995/41090.
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В 2018 году пройдет Чемпионат мира по футболу в России. Несомненно, организация такого мероприятия сопровождается не только большим уровнем затрат, но и возможностью привлечения инвестиций в города, принимающие матчи Чемпионата Мира. Задачей администрации города и правительства области становится создание условий для эффективного использования наследия Чемпионата мира. Оценкой эффективности данного наследия может стать инвестиционная привлекательность города после проведения Чемпионата мира. Попытке определить инвестиционную привлекательность спортивного мегасобытия и посвящена данная работа.In 2018 will be the World Cup in Russia. Undoubtedly, the organization of this event is accompanied by not only a high level of cost, but also by ability to attract investment in the host cities of the World Cup matches. Creation of conditions for effective use of heritage of the World Cup becomes a problem of a city administration and the government of the region. Investment appeal of the city after holding the World Cup can become an efficiency evaluation of this heritage. This work is also devoted to attempt to determine investment appeal of a sports Mega-event.
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Huang, Hwa-Shin, and 黃華昕. "Demand Analysis of IT Systems in Mega Sport Event: A Case Study from 2000 to 2012 Summer Olympics." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/gem4e6.
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碩士國立體育大學
國際體育事務研究所
104
The role of IT service in the Olympic Games is critical. The IOC leverages TOP sponsorship program to obtain IT service from Atos. The objectives of this study are trifold: to understand the IOC TOP program and its underlying theoretic framework, and to investigate that what are the major IT systems and operation mechanism utilized for supporting the Olympics as well as to comprehend the demands applied in the major IT systems and operation mechanism. Four Summer Olympic Games from 2000 to 2012 are studied in the qualitative research. The case study and document analysis methods are adopted to investigate the research questions. The sport sponsorship, knowledge management and IT dependability related academic literatures are studied to understand the theoretic framework. The case study is conducted via analyzing business materials, such as online news, technical documents, factsheet and web articles archived in the business site: IOC, Atos, OCOG, SBJ, etc. The case study results show that the success of Olympic Games is heavily replied on the dependable IT Systems for harnessing the complexity issues and mitigating risks with the help of the IOC OGKM. The social exchange theory can be applied to understand the long-term TOP sponsorship of Atos and the IOC. The OGKM and dependability guidelines can help to reduce risk and ensure quality in IT systems. The IT systems of the Olympics comprise GMS, IDS, CIS, myInfo+, T&S and OVR to support the demands of media and broadcasting as well as the uniqueness of sport event guided by the ORIS and ODF. The IT operation mechanism is carried out by the TOC under the dependability guidelines. Based on the research results of this thesis, eight points regarding IT service learned from the Olympics in the perspective of people, process and technology are provided as the recommendations to the future OC of mega sport event in Taiwan (ex: TOC of Taipei 2017 Summer Universiade) for reference.
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Dunkel, Carolin [Verfasser]. "Ein Mega-Event für Japan und Korea : die gemeinsame Fußballweltmeisterschaft des Jahres 2002 als Spiegel des Verhältnisses der beiden Länder / von Carolin Dunkel." 2010. http://d-nb.info/100778699X/34.
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"Resident Perceptions toward the Social Impacts of a Mega Sport-Event: The case of Fédération Internationale de Basketball (FIBA) EuroBasket 2011 in Vilnius, Lithuania." Master's thesis, 2011. http://hdl.handle.net/2286/R.I.14474.
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abstract: The purpose of this study was to examine the local residents' perceptions toward the social impacts of FIBA EuroBasket 2011, held September 7th to September 12th, 2011 in Vilnius, Lithuania. This study focuses on the social impacts of the event since most of the mega-event academia is dominated by economic impact studies and this research attempts to go beyond a narrow quantitative approach to examine the social impacts in relation to two important academic contributions: 1) the embracement-withdrawal continuum and 2) the social exchange theory. A mixed methods analysis was adopted as the best approach for this research. Both a quantitative survey and qualitative questionnaire were used which yielded a total usable sample of 128 residents of Vilnius. Exploratory Factor Analysis was conducted to examine the underlying themes of the quantitative data and coding and thematic development was used to make sense of the qualitative data. The results confirmed that the event was considered successful (97% of residents embraced the event) and they generated 6 factors, or impacts, that were deemed important for influencing resident perceptions: social costs, social benefits, sociocultural impacts, socioeconomic impacts, sociopolitical impacts, and socioenvironmental impacts. These results indicate that the use of mixed methods analyses is crucial to investigate the interdependence between each impact that affects residents' perceptions toward sport mega-events.Dissertation/Thesis
M.S. Recreation and Tourism Studies 2011
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Labrecque-Pagé, Julie. "Planification en contexte mégaévénementiel et reconversion urbaine : le cas du Green Point Urban Park à Cape Town en Afrique du Sud." Thèse, 2013. http://hdl.handle.net/1866/9645.
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Depuis les années 2000, nous observons de plus en plus de pays en développement (PED) hôtes de mégaévénements. En accueillant un mégaévénement en leur sol, les PED espèrent améliorer leur cadre urbain et attirer des investissements étrangers. Ceci étant dit, les retards en termes d’infrastructures et d’équipements que connaissent ces pays et les stricts cadres normatifs imposés par des organismes internationaux comme la FIFA, nous amènent à questionner la possibilité d’intégrer les aménagements mégaévénementiels, à leur contexte local.
En ce sens, le processus de planification, dans lequel les cadres normatifs externes et locaux sont négociés, peut être vu comme un moment charnière ayant une incidence sur le potentiel de reconversion. Dans le cadre de ce mémoire, nous avons entamé une réflexion à ce sujet en examinant le processus de planification d’un aménagement mégaévénementiel, le Green Point Urban Park (GPUP) à Cape Town, et son incidence sur son potentiel de reconversion. Plus précisément, nous allons, en premier lieu, décrire le processus de planification du site, nous allons par la suite évaluer son potentiel de reconversion, puis nous allons faire ressortir des liens entre le processus de planification et le potentiel de reconversion des aménagements mégaévénementiels. En somme, notre travail met en évidence une relation entre, d’une part, la prépondérance du cadre normatif imposé par l’organisme international et
la dynamique du système d’acteurs au moment de la planification du GPUP et, d’autre part, la difficile reconversion de ce dernier après la Coupe du monde de 2010.Since the year 2000, there has been an increasing number of developing countries hosting mega-events. By welcoming such events, developing countries have been improving their urban landscape and providing opportunities for foreign investments. That being said, their lack of infrastructure and equipment has shown to be a challenge in the organization of mega-events, events that must abide by strict regulatory frameworks set by international organizations, like FIFA. We believe the planning process, where local and international normative frameworks are negotiated, has an impact on the reconversion of mega-event developments. Through the analysis of Cape Town’s Green Point Urban Park (GPUP), this study aims to evaluate the planning process’ impact on the reconversion phase. To do so, we’ve divided our study in three parts. The first describes the planning process, the second exposes our evaluation of the site’s reconversion potential and the third evaluates the relationship between the GPUP reconversion potential and its planning process. Overall, this study seeks to demonstrate the dominating role played by the international normative framework during the GPUP’s planning process phase and how this has ultimately hindered the site’s potential of reconversion after the 2010 World Cup.