Relevant bibliographies by topics / Sports services marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sports services marketing'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Sports services marketing"

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B M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management." Journal of Management and Science 11, no. 4 (2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.

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Now a day’s Sports marketing became as a subdivision of marketing which focuses on the promotion of sports and also teams as well as the promotion of products and services through sporting events and sports teams. This is a service where the element promoted can be a physical product or a brand name.
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Bakhtierjon O'gli, Rakhimov Abubakir. "DEVELOPMENT OF MARKETING ACTIVITIES IN THE MARKET OF SPORTS SERVICES." European International Journal of Multidisciplinary Research and Management Studies 02, no. 11 (2022): 201–7. http://dx.doi.org/10.55640/eijmrms-02-11-46.

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This article discusses the problems of developing marketing activities in the sports services market, taking into account the specifics and aspects of sports, and suggests appropriate recommendations for overcoming them.
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Eroshenko, I. A., and Yu Ya Nizovceva. "Marketing strategies for sports and recreation services." Physical Culture. Sport. Tourism. Motor Recreation 7, no. 2 (2022): 78–85. http://dx.doi.org/10.47475/2500-0365-2022-17212.

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Bhowmik, Chitrajit, and Rahul Dev Choudhury. "Landscape of the sports industry: Sports Marketing Products and Services." International Journal of Physiology, Nutrition and Physical Education 3, no. 2 (2018): 2330–33. https://doi.org/10.22271/journalofsport.2018.v3.i2z.3006.

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Tanklevska, Nataliya, and Vitaliy Vybranskyy. "Basics of sports marketing." Socio-Economic Problems of the Modern Period of Ukraine, no. 6(140) (2019): 20–25. http://dx.doi.org/10.36818/2071-4653-2019-6-4.

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Today, the sports sphere is an important element of the state's market system and plays a significant role in shaping a healthy lifestyle. It requires innovative approaches to train highly qualified sports marketing personnel to promote the industry and develop it. Sports marketing is a kind of symbiosis of classic marketing and specific principles of entrepreneurial activity in the field of physical culture and sports. One of the main factors that have led to the possibility of developing marketing in the field of sports was the vector of changes in the priorities and methods of influence of
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Davison, Nicky. "Marketing Physiotherapy Services." Physiotherapy 77, no. 12 (1991): 800. http://dx.doi.org/10.1016/s0031-9406(10)61907-4.

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BEATON, GEORGE. "Marketing Physiotherapy Services." Australian Journal of Physiotherapy 35, no. 1 (1989): 25–33. http://dx.doi.org/10.1016/s0004-9514(14)60496-7.

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Gavrysh, Iryna, and Kateryna Fen. "SPORTS MARKETING: ESSENCE, SPECIFICITY AND BASIC SUBJECTS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 66 (October 20, 2022): 61–68. http://dx.doi.org/10.24025/2306-4420.66.2022.268591.

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The article examines the components of the sports industry. The markets that make up the world sports industry, such as: professional sports market, the market of sports goods, the market of sports nutrition and pharmacy, the market of gambling, as bets are placed on sports, the market of eSports, taking into account the latest technologies and achievements in the market of video games, are named in the article.
 The trends and prospects of sports are considered. Scientific approaches to the definition of sports marketing have been studied. The concept of sports marketing has been develop
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Pasechnik, Pavel V., and Tatiana A. Selitrenikova. "Non-Commercial Marketing in the Field of Physical Culture and Health Services Rendered to the Adult Population." Общество: социология, психология, педагогика, no. 8 (August 30, 2023): 122–28. http://dx.doi.org/10.24158/spp.2023.8.16.

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The article proposes an algorithm for adjusting marketing in order to improve the activities of sports organiza-tions and expand the physical fitness and health services rendered to the adult population. The article shows the importance of non-commercial marketing in the field of sports and wellness services in modern society. The necessity of promoting services through the development of a marketing strategy for gradual changes in the long term is revealed. The analysis of the data of scientific and methodological literature related to the pro-vision of physical culture and health services to
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Silva, Edson Coutinho da, and Alexandre Luzzi Las Casas. "Key Elements of Sports Marketing Activities for Sports Events." International Journal of Business Administration 11, no. 1 (2020): 11. http://dx.doi.org/10.5430/ijba.v11n1p11.

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Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainm
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Dissertations / Theses on the topic "Sports services marketing"

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Kandratavičius, Lukas. "Teikiamos sporto paslaugos ir jų perspektyvos Kaišiadorių rajone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_114349-75505.

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Darbo objektas – teikiamos sporto paslaugos ir jų perspektyvos Darbo tikslas – ištirti teikiamas sporto paslaugas ir jų perspektyvas Kaišiadorių rajone Uždaviniai: • Aptarti paslaugų teorinę sampratą ir ištirti pačias paslaugas • Nustatyti teikiamas sporto paslaugas • Įvertinti teikiamų sporto paslaugų perspektyvas Darbo išvados: 1. Aptariant paslaugos teorinę sampratą galima teigti, kad paslauga – tai tam tikrų veiksmų derinys skirtas palengvinti įvairius procesus, jų dalis. Kitaip tariant, paslaugos tai vartotojui ir personalui arba renginiams sąveikaujant vykstanti veikla, kuri yra skir
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Caleiras, José Miguel Biscaia. "Plano de marketing para o clube WePadel." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14679.

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Mestrado em Marketing<br>O presente Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para o Clube WePadel, a iniciar em janeiro de 2018. Com as oportunidades de mercado existentes, fruto da expansão da modalidade do padel a nível nacional, torna-se imperativo que o potencial de crescimento da empresa em estudo seja sustentado eficazmente por um plano de marketing. O objetivo primordial deste projeto é o de propor as ações de marketing que permitam a atração de novos clientes bem como de manter os já existentes. De modo a alcançar este objetivo, procedeu-se a um diag
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Pinto, João Chanças Miranda da Silva. "Plano de marketing Clube Recreativo e Cultural Quinta dos Lombos – Secção de Corfebol." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/20129.

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Mestrado em Marketing<br>Este Trabalho Final de Mestrado, trabalho de projeto, tem como principal objetivo definir as estratégias de marketing e plano de ação para a seção de Corfebol do Clube Recreativo e Cultural Quinta dos Lombos, para a época 2020 - 2021. O Clube encontra se situado em Carcavelos, no concelho de Cascais, no distrito de Lisboa. A metodologia utilizada para a realização deste projeto foi a action research, sendo o horizonte temporal cross-sectional. Tendo sido realizados inquéritos por questionário, utilizando o instrumento de aferição de qualidade de serviços desportivos QU
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Veličková, Daniela. "Marketingový mix sportovního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241172.

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The main topic of the diploma thesis “Marketing mix of a sports facility” is a detailed analysis related to a marketing strategy of the company that offers services in the area of sports and physical training. The theoretical part is devoted to the general basis that is essential for further elaboration of following practical sections. The analytical part deals with analysis of the current situation within the sport facility. On the basis of the conclusions from analytical part, the specific recommendations are presented to be implemented in the analysed company in order to significantly stren
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Hrouda, Tomáš. "Cenová strategie vybraného sportovního areálu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359344.

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The main goal of this diploma´s thesis is to compare current prices of tennis hall with prices assembled by marketing theory. The theoretical part of the thesis is based on knowledge of marketing in services and then summarises price strategy and the theory of prices. The practical part uses the procedure for determining the price on the example of tennis hall. Recommended price is primarily based on three main factors. These factors are demand for the product, identified costs and close competitors. Questioning, SWOT analysis and other methods are used. New price, which corresponds with resea
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Gudaitė, Rasa. "Vartotojų elgsena priimant sprendimą dėl sporto ir sveikatingumo centro pasirinkimo Šiauliuose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080926_121836-17724.

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Darbo tikslas – ištirti vartotojų elgseną renkantis sporto ir sveikatingumo centrą Šiauliuose, išanalizuoti vartotojų elgsenos ypatumus. Magistro darbe išnagrinėti įvairių Lietuvos ir užsienio autorių darbai apie vartotojų elgseną, išaiškinta vartotojų elgsenos esmė, išanalizuoti vartotojų elgseną įtakojantys veiksniai, išnagrinėtas vartotojo sprendimo priėmimo procesas, aptarta sporto sistema ir jos struktūra. Atliekant tiriamąjį darbą išanalizuoti vartotojų motyvai, skatinantys rinktis sporto paslaugas ir jas teikiančius sporto klubus, ištirtas vartotojų lojalumas renkantis sporto klubą, iša
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Šlapkauskas, Kęstutis. "Šakių jaunimo kūrybos ir sporto centro sporto komplekso paslaugų kokybės vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131645-27892.

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Problema: kaip tobulinti Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybę. Tikslai: įvertinus Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybę pateikti pasiūlymų, kaip būtų galima ją patobulinti. Darbo objektas: Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybė Uždaviniai: 1. Atskleisti paslaugų, kokybės ir paslaugų kokybės sampratas. 2. Įvertinti teikiamų paslaugų kokybę Šakių JKSC sporto komplekse. 3. Pateikti pasiūlymų Šakių rajono jaunimo kūrybos ir sporto centro sporto kompl
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Frade, José Diogo Bitton Ferreira da Costa. "Plano de marketing - Treino acompanhado." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10787.

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Mestrado em Marketing<br>Este projeto de final de Mestrado teve como principal objetivo a conceção de um Plano de Marketing estratégico para o lançamento de um novo serviço de consultoria desportiva online - Treino Acompanhado. O mesmo servirá de guia tático na realização de diversas ações de marketing que permitirão aumentar a notoriedade do serviço perante o seu público-alvo, bem como comunicar e promover o seu lançamento. Com o objetivo de desenvolver uma boa análise sobre o mercado, foram feitas várias pesquisas de dados primários e secundários através da utilização da metodologia Action
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Shonk, David J. "Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148617265.

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Sabaliauskienė, Lina. "Vartotojų elgsena Šiaulių miesto sporto paslaugų sferoje (privačių ir visuomeninių sporto klubų atžvilgiu)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080926_181342-19230.

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Magistro darbe, remiantis Lietuvos ir užsienio autorių darbais, išanalizuota vartotojų elgsenos objektas kitų mokslų atžvilgiu, išsiaiškinti vartotojų elgsenai įtaką darantys išoriniai ir vidiniai veiksniai, bei vartotojų sprendimo priėmimo etapai. Išanalizuota sportinė veikla bei sporto paslaugų ir marketingo sistema. Praktinėje tyrimo dalyje identifikuoti ir įvertinti privačių ir visuomeninių sporto paslaugų vartotojų elgsenos veiksniai, įtakoję lankytojų apsisprendimui pasirenkant sporto klubą. Nepasitvirtino pirma autorės suformuluota hipotezė, jog privačių sporto klubų pasirinkimą sąlygoj
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Books on the topic "Sports services marketing"

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Office, General Accounting. Telecommunications: Impact of sports programming costs on cable television rates : report to the Honorable Byron L. Dorgan, U.S. Senate. The Office, 1999.

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Coburn, Tom A. Treasure MAP: The Market Access Program's bounty of waste, loot and spoils plundered from taxpayers. [Senator Tom Coburn], 2012.

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Office, General Accounting. Telecommunications: FCC should include call quality in its annual report on competition in mobile phone services : report to the Honorable Anthony D. Weiner, House of Representatives. GAO, 2003.

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Office, General Accounting. Telecommunications: Issues in providing cable and satellite television services : report to the Subcommittee on Antitrust, Competition, and Business and Consumer Rights, Committee on the Judiciary, U.S. Senate. United States General Accounting Office, 2002.

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Office, General Accounting. Telecommunications: Follow-up national survey of cable television rates and services : report to the chairman, Subcommittee on Telecommunications and Finance, Committee on Energy and Commerce, House of Representatives. U.S. General Accounting Office, 1990.

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Office, General Accounting. Telecommunications: Concerns about competition in the cellular telephone service industry : report to the Honorable Harry Reid, U.S. Senate. U.S. General Accounting Office, 1992.

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Office, General Accounting. Telecommunications: Issues related to local telephone service : report to the Ranking Minority Member, Committee on Commerce, Science, and Transportation, U.S. Senate. The Office, 2000.

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Office, General Accounting. Telecommunications: GSA needs to improve process for awarding task orders for local service : report to the Chairman, Committee on Government Reform, House of Representatives. The Office, 2003.

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Office, General Accounting. Telecommunications: The effect of competition from satellite providers on cable rates : report to Congressional requesters. The Office, 2000.

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Office, General Accounting. Telecommunications: Competition issues in international satellite communications : report to the Chairman, Committee on Commerce, Science and Transportation, U.S. Senate. The Office, 1996.

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Book chapters on the topic "Sports services marketing"

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Kelley, Scott W. "Sports Marketing: Services Marketing 20 Years Later?" In New Meanings for Marketing in a New Millennium. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_89.

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Karg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk, and Michael L. Naraine. "Sport services." In Strategic Sport Marketing, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-13.

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Smith, Aaron C. T., Constantino Stavros, James Skinner, Andrea N. Geurin, and Lauren M. Burch. "Sport services." In Introduction to Sport Marketing, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003391319-11.

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Bruhn, Manfred, and Peter Rohlmann. "Product and Service Aspects in Sports Marketing." In Sports Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-39122-5_4.

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Ding, Yunxia, and Yelena Y. Wang. "Service Provider Selection with the Analytic Hierarchy Process." In Marketing Analysis in Sport Business. Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-12.

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Schwarz, Eric C., Kyle J. Brannigan, Kevin P. Cattani, and Jason D. Hunter. "Sales and Customer Service." In Advanced Theory and Practice in Sport Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003230717-14.

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Schwarz, Eric C., Kyle J. Brannigan, Kevin P. Cattani, and Jason D. Hunter. "Positioning and Distribution of Products and Services." In Advanced Theory and Practice in Sport Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003230717-11.

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Zhou, Boyang. "Research on Marketing Communication of E-sports Industry." In Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023). Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-441-9_3.

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Schwarz, Eric C., Kyle J. Brannigan, Kevin P. Cattani, and Jason D. Hunter. "Product and Service Design and Quality." In Advanced Theory and Practice in Sport Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003230717-9.

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Liu, Mengen. "Brand Value and Marketing Strategies of Professional Sports Clubs." In Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023). Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-441-9_22.

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Conference papers on the topic "Sports services marketing"

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Ozola, Inta, Una Libkovska, and Sandra Indriksone. "THE ROLE OF SEARCH ENGINE OPTIMISATION IN CUSTOMER DECISION MAKING IN DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.83.

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Search engine optimisation as a separate concept has not been researched extensively compared to other digital marketing tools in Latvia. The aim of this study is to analyse the decision-making process of custumers in the choice of services placed on the internet market for sustainable development. The study is planned to be carried out in five phases, analysing and structuring the offer of companies in different sectors and the choices made by consumers on websites. This article summarises data from the first phase of the study, which analysed companies in the tourism sector. The data reflect
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Amelicichin, Ecaterina. "Aplicarea cercetării de marketing în sport." In Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.01.

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Sports organizations, regardless of their level in the sports hierarchy, realize the importance of smart marketing and management tailored to market requirements. Moreover, for each sports entity (public or private sports club, sports federation, sports school), the environments presented in the form of media and financial competitions that force them to think in strategic terms. All these components can be distinct topics in the curricular content of the study disciplines for the acquisition of marketing skills by sports specialists. At the national level, sports marketing is insufficiently a
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Ivanova, L. А. "Sports Marketing And Its Role In Promoting Sporting Goods And Services." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.8.

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Stratulat, Serghei, Viorel Dorgan, and Anatolie Budevici-Puiu. "Managementul organizațiilor de cultură fizică și sport." In Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.47.

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Physical culture and sports organizations are the most important subjects of market relations in the field of physical culture and sports. Service - any activity or benefit that one party can provide to another that is generally intangible and does not result in the forfeiture of anything. The production of services may or may not be associated with a commodity in its material form. The main task of management in the field of physical culture, health improvement and sports services is to intentionally influence the workers of the physical culture organization to create conditions to meet the n
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Budevici-Puiu, Liliana. "Epistemological Landmarks of the Specialists Managerial-Legislative Training in the Field of Physical Culture." In World Lumen Congress 2021, May 26-30, 2021, Iasi, Romania. LUMEN Publishing House, 2022. http://dx.doi.org/10.18662/wlc2021/10.

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Radical changes that take place in all society spheres (economic, social, political and cultural) of a state, directly and indirectly affect the development and functioning of the socio-economic system of physical culture and sports. A new category of human resources employed in the field of sports management is emerging, given that sports organizations are interested in forming a management system that ensures high performance, development opportunities and a stable market position. In the last decade, the system of physical culture and sports management has undergone substantial changes, as
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Liao, Shu-hsien, and Jian-ming Huang. "Delivery service and omni-channel online-and-offline for retail collaborative recommendations." In Human Interaction and Emerging Technologies (IHIET 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006742.

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From the perspective of e-commerce, delivery and retail operators can join in discovering valuable data on the platform through interactive data on consumer preferences for delivery service and online-and-offline purchasing. These operators can then summarize the information to make collaborative recommendations more accurately, thus increasing consumer purchasing. The delivery service business model is the final link in logistics for both online-and-offline business. An omni-channel, the online-and-offline business model, provides a complete and uninterrupted consumption experience by combini
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Sun Jingmeng, Yang Hongtao, Liu Hongzhen, and Han Yueqiu. "Research on sports marketing of beverage enterprises: — A case study of Wang Laoji." In 2014 11th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2014. http://dx.doi.org/10.1109/icsssm.2014.6874087.

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Qian, Min, and Taixiang Ding. "Analysis of Hanting Hotel Service Marketing Strategy." In Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/ieesasm-17.2018.95.

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Wang, Yukuo, Changquan Ren, and Xuefeng Luo. "Design and Implementation of Network Marketing Platform for Sports Products Based on Web Service." In International Conference of Logistics Engineering and Management (ICLEM) 2010. American Society of Civil Engineers, 2010. http://dx.doi.org/10.1061/41139(387)348.

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Su, Yimin, and Xun Ma. "Influence Factors Analysis & Developing Suggestions on Sport Marketing for Large-Scale & Middle Sized Enterprises in Shannxi Province." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5999399.

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Reports on the topic "Sports services marketing"

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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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