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Journal articles on the topic 'Sports services marketing'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

B M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management." Journal of Management and Science 11, no. 4 (2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.

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Now a day’s Sports marketing became as a subdivision of marketing which focuses on the promotion of sports and also teams as well as the promotion of products and services through sporting events and sports teams. This is a service where the element promoted can be a physical product or a brand name.

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Bakhtierjon O'gli, Rakhimov Abubakir. "DEVELOPMENT OF MARKETING ACTIVITIES IN THE MARKET OF SPORTS SERVICES." European International Journal of Multidisciplinary Research and Management Studies 02, no. 11 (2022): 201–7. http://dx.doi.org/10.55640/eijmrms-02-11-46.

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This article discusses the problems of developing marketing activities in the sports services market, taking into account the specifics and aspects of sports, and suggests appropriate recommendations for overcoming them.

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Eroshenko, I. A., and Yu Ya Nizovceva. "Marketing strategies for sports and recreation services." Physical Culture. Sport. Tourism. Motor Recreation 7, no. 2 (2022): 78–85. http://dx.doi.org/10.47475/2500-0365-2022-17212.

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Bhowmik, Chitrajit, and Rahul Dev Choudhury. "Landscape of the sports industry: Sports Marketing Products and Services." International Journal of Physiology, Nutrition and Physical Education 3, no. 2 (2018): 2330–33. https://doi.org/10.22271/journalofsport.2018.v3.i2z.3006.

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Tanklevska, Nataliya, and Vitaliy Vybranskyy. "Basics of sports marketing." Socio-Economic Problems of the Modern Period of Ukraine, no. 6(140) (2019): 20–25. http://dx.doi.org/10.36818/2071-4653-2019-6-4.

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Today, the sports sphere is an important element of the state's market system and plays a significant role in shaping a healthy lifestyle. It requires innovative approaches to train highly qualified sports marketing personnel to promote the industry and develop it. Sports marketing is a kind of symbiosis of classic marketing and specific principles of entrepreneurial activity in the field of physical culture and sports. One of the main factors that have led to the possibility of developing marketing in the field of sports was the vector of changes in the priorities and methods of influence of

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Davison, Nicky. "Marketing Physiotherapy Services." Physiotherapy 77, no. 12 (1991): 800. http://dx.doi.org/10.1016/s0031-9406(10)61907-4.

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BEATON, GEORGE. "Marketing Physiotherapy Services." Australian Journal of Physiotherapy 35, no. 1 (1989): 25–33. http://dx.doi.org/10.1016/s0004-9514(14)60496-7.

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Gavrysh, Iryna, and Kateryna Fen. "SPORTS MARKETING: ESSENCE, SPECIFICITY AND BASIC SUBJECTS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 66 (October 20, 2022): 61–68. http://dx.doi.org/10.24025/2306-4420.66.2022.268591.

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The article examines the components of the sports industry. The markets that make up the world sports industry, such as: professional sports market, the market of sports goods, the market of sports nutrition and pharmacy, the market of gambling, as bets are placed on sports, the market of eSports, taking into account the latest technologies and achievements in the market of video games, are named in the article. The trends and prospects of sports are considered. Scientific approaches to the definition of sports marketing have been studied. The concept of sports marketing has been develop

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Pasechnik, Pavel V., and Tatiana A. Selitrenikova. "Non-Commercial Marketing in the Field of Physical Culture and Health Services Rendered to the Adult Population." Общество: социология, психология, педагогика, no. 8 (August 30, 2023): 122–28. http://dx.doi.org/10.24158/spp.2023.8.16.

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The article proposes an algorithm for adjusting marketing in order to improve the activities of sports organiza-tions and expand the physical fitness and health services rendered to the adult population. The article shows the importance of non-commercial marketing in the field of sports and wellness services in modern society. The necessity of promoting services through the development of a marketing strategy for gradual changes in the long term is revealed. The analysis of the data of scientific and methodological literature related to the pro-vision of physical culture and health services to

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Silva, Edson Coutinho da, and Alexandre Luzzi Las Casas. "Key Elements of Sports Marketing Activities for Sports Events." International Journal of Business Administration 11, no. 1 (2020): 11. http://dx.doi.org/10.5430/ijba.v11n1p11.

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Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainm

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Paramita, Bunga Listia, and Wahyu Sulistiadi. "Marketing Mix Analysis of Sport Medicine Services in National Sports Hospital Based on Hospital Management Parties and Athletes Specific Sports School (SKO) Ragunan’s Perception." Jurnal Admmirasi 6, no. 1 (2021): 59–73. http://dx.doi.org/10.47638/admmirasi.v6i1.104.

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In order to carry out marketing programs effectively, perceptions of the various elements of the marketing mix need to be heard from the hospital management and the patient. This study aims to analyze the marketing mix of sports medicine services at the National Sports Hospital (RSON) which is viewed from two sides, perception of the hospital management, and athlete’s perception represented by special sports school (SKO) Ragunan. This research is a descriptive study with a qualitative method approach using in-depth interview techniques, observing hospital marketing activities, reviewing hospit

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Johnston, Ben. "Marketing rehabilitation services." Topics in Geriatric Rehabilitation 2, no. 2 (1987): 37–45. http://dx.doi.org/10.1097/00013614-198701000-00008.

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Yarasheva, Dilnoza. "SPONSORSHIP RELATIONSHIPS IN SPORTS MARKETING." MODERN SCIENCE AND RESEARCH 3, no. 2 (2024): 337–45. https://doi.org/10.5281/zenodo.10646660.

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<em>Along with the concept of sports marketing, the concept of sports industry has come forward. Sports marketing refers to the marketing of brands through sports and marketing sports for social purposes. Marketing promotion activities consist of personal selling, advertising, public relations and advertising. Public relations; It is a component of this activity aimed at creating a positive image by creating emotional connections with customers. In addition, the scope of the target audience that must be defined in public relations activities is expanding. This target audience includes not only

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Jeličić, Goran. "PERSONAL BRANDING AND INFLUENCER MARKETING IN SPORTS." SPORTICOPEDIA - SMB 2, no. 1 (2024): 347–58. https://doi.org/10.58984/smbic240201347j.

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Personal branding and influencer marketing have become key tools in modern sports, allowing athletes to build a recognizable identity and connect with their audience. In the era of digitalization, athletes utilize social media to promote themselves, their skills, and personal values, thereby creating authentic connections with fans and consumers. Personal branding involves the process of designing and building a unique image that reflects the athlete as a person, while influencer marketing leverages this recognition to promote products or services. Sports influencers, thanks to their impact, c

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Yaqub Ajeigbe, Issa. "Influence of Sports Marketing Strategies in the Promotion of Organization Products and Services in Ilorin Metropolis." Indonesian Journal of Sport Management 1, no. 2 (2021): 128–37. http://dx.doi.org/10.31949/ijsm.v1i2.1311.

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Sport marketing remain an important aspect of global sports innovation as it is relevant to the growth of business as well as its survival. It is further prescribed as a means by which company or an organization communicate their services in a sport-oriented context. Sports marketing has been developed to promote sports events and teams as well as promotion of other products and services to consumers. Descriptive survey design was used in this study. The population comprised the sport marketers and organizations that produce and sell sport products and services to consumers totaling 54 and no

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Prokhorov, A. V., and S. A. Popov. "Promotion through sports: storytelling in telegram channels with sports focus." Neophilology 10, no. 1 (2024): 177–85. http://dx.doi.org/10.20310/2587-6953-2024-10-1-177-185.

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INTRODUCTION. In recent decade sport has been viewed as an independent industry. This circumstance contributes to the development of sports marketing concept. In a broad sense, sports marketing covers three main areas: “sports marketing” (sports products promotion activities), “marketing through sports” (marketing of non-sports brands) and “mass sports marketing” (pro-motion of healthy lifestyle ideas, physical activity). The article examines storytelling technology in the context of promoting goods and services in telegram channels with a sports focus. MATE-RIALS AND METHODS. The empirical ba

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AISSAOU, Abderrahim, Khaled HARAKTI, Samia LAHOUEL, and Youcef Yassine GHADJATI. "The role of sports marketing in achieving social integration." Geosport for Society 22, no. 1 (2025): 47–58. https://doi.org/10.30892/gss.2205-130.

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This research aims to highlight the role of sports marketing in achieving social integration. The results obtained showed that there is an implicit relationship between sports marketing and achieving social integration, as sports marketing contributes to paying attention to the dimensions of social integration by adopting the social concept of sports marketing through the sports marketing mix. The results of the research also confirmed that the contribution of the sports product to achieving social integration is through the provision of goods, services and ideas that include a set of characte

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Voskolovich, N. A. "USE OF DIGITAL TECHNOLOGIES TO INCREASE THE ACTIVITY OF CONSUMERS OF SPORTS EVENTS SERVICES." Intellect. Innovations. Investments, no. 6 (2022): 10–18. http://dx.doi.org/10.25198/2077-7175-2022-6-10.

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Social surveys and observations show a significant lag in the popularity of the sports industry in Russia from European countries and the United States, as well as the insufficient influence of marketing on the promotion of sports services, which increases the urgency of this problem. The purpose of the study is to consider the features of the digital transformation of sports marketing and identify ways to use it to increase the activity of consumers of services of sports events and facilities. The basis of the research methodology is an interdisciplinary approach for complementary analysis of

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Minchenko, Mariia, Anton Boyko, Anastasiia Dotsenko, and Maksym Minchenko. "DEVELOPMENT OF THE SPORTS INDUSTRY: MARKETING ASPECTS." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2022, no. 4 (2022): 329–36. http://dx.doi.org/10.21272/1817-9215.2022.4-36.

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The paper provides theoretical analysis of the definitions of the concept of sports marketing and determines the historical features of the formation of the basic categorical apparatus by various scientific schools. The existing marketing models in the sports industry are characterized. The need to develop a comprehensive model of marketing in the sports industry, which considers all its subject-object relations, taking into account the consequences of the COVID-19 pandemic, is substantiated. The formation of basic groups of subjects that are directly or indirectly related to the development o

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Rahul, Dev Choudhury, Hinoca Assumi K., Ch Nath Sukanta, and Nath Debraj. "Innovative Marketing Strategies in Sports Management: Utilising Social Media and Beyond." International Journal of Innovative Science and Research Technology (IJISRT) 9, no. 2 (2024): 7. https://doi.org/10.5281/zenodo.10706207.

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This article investigates social media's transformative role in sports marketing, highlighting how it can draw fans and improve brand awareness. It explores outreach strategies such as influencer marketing, user-generated content, and gamification. All are designed to take fan connection as far down the line or upward mobility as possible. Leaning on the strengths of Virtual Reality/Augmented reality technology, interactive mobile applications, and other new media developments in sports organizations build experiences that fans can Intensely feel. It calls for ethical marketing and campaigns a

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Malygin, Andrey V. "Competitive Assessment of the Marketing Potential of a Sport." Journal of Modern Competition 16, no. 5 (2022): 66–83. http://dx.doi.org/10.37791/2687-0657-2022-16-5-66-83.

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Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product. Its universal nature allows us to explore the problems of improving the efficiency of marketing management in various fields of activity, including sports. The social significance of sports can significantly influence the readiness of specialists to adapt universal marketing strategies and tools to their activities. Relying on economic support from the government, the management of sports organizations and, above all, federations underestimat

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Yurtsızoğlu, Zühal, and Hamed Golmohammadi. "A review of the transition from traditional marketing to phygital marketing in the sports industry." Journal of ROL Sport Sciences 5, no. 3 (2024): 537–50. https://doi.org/10.5281/zenodo.13909106.

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Phygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry. The sports industry, where goods and services are intensively produced, is an important sector with a huge consumer and producer base with millions of users, viewers, fans and businesses. The marketing process of sports products has always been important for the industry. The technological developments and transformation of social networks that started all over the world after the 2000s have been rapidly reflected in marketing strategies w

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Labudin, Alexander, and Amir Shamchalov. "The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports." Administrative Consulting 97, no. 6 (2017): 133–39. https://doi.org/10.22394/1726-1139-2017-6-133-139.

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The management in sport is usually associated with a number of aspects and features of administration, adopted in national and international sports federations and organizations, but also in the past decades, sports management in most countries entirely absorbed the sphere of sports marketing. The development of sports business is associated with the marketing principle of customer-orientation, with an offer of expanded service package to the audience, with improving the quality of sports and entertainment services to viewers. Widespread use of sponsorship for the

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Holovan, Olha, Oleksandr Oliynyk, Svitlana Markova, and Maksym Oliinyk. "Modern stp marketing strategies of business structures in the conditions of industry 4.0." Galic'kij ekonomičnij visnik 83, no. 4 (2023): 97–106. http://dx.doi.org/10.33108/galicianvisnyk_tntu2023.04.097.

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The study has determined that the domestic economy is at the stage of implementing Industry 4.0 technologies. This involves the active use of digitization in the spheres of socio-economic activity. Industry 4.0 technologies are aimed at building adaptive organizational structures using modern information technologies and remote forms of business organization. The sphere of services is one of the most promising in the context of the modern post-industrial economy development. One of the actively developing branches of this sphere is sports and health services. Effective marketing activity of an

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Khodayari, Samira, Hojat Hatami, and Sahar Ahmadian. "FACTORS INFLUENCING CUSTOMERS’ ACCEPTANCE OF INTERNET SERVICES IN IRAN." JOURNAL OF HUMANITIES SOCIAL SCIENCES AND BUSINESS (JHSSB) 3, no. 3 (2024): 784–96. https://doi.org/10.55047/jhssb.v3i3.943.

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The purpose of this research is to investigate the factors influencing customers’ acceptance of internet services in sports electronic stores in Iran, Tehran Province. In this research, it will highlight the role of content marketing, trust, innovation, website design, ease of use, and evaluation of the company's internet services. In this way, managers can improve the acceptance of such services of the company and provide the basis for making profit and increasing their market share. This research is an applied research, in terms of the data collection method, it is a descriptive survey resea

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Kurichin, S. "SPORTS MARKETING IN THE DEVELOPMENT OF FITNESS SERVICES IN THE RUSSIAN MARKET." Business Strategies, no. 4 (April 23, 2019): 11–14. http://dx.doi.org/10.17747/2311-7184-2019-4-11-14.

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The article analyzes the Russian market of fitness services in order to form a new package of services for developing segments of the target audience of Moscow fitness clubs. The novelty of the article is, in view of the challenges of the market, to offer up-to-date marketing mix tools to promote the new services of the sports club Enforce.

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Zsigmond, Tibor, Enikő Korcsmáros, Renáta Machová, and Zoltán Šeben. "Interconnection of Consumer Behaviour of Different Generations and Marketing Strategy of a Football Club – Experience in Slovakia." Marketing and Management of Innovations, no. 2 (2020): 221–34. http://dx.doi.org/10.21272/mmi.2020.2-16.

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The basis of modern company management is the marketing concept, the customer-oriented management and strategic planning, the managerial decisions matching the market opportunities, challenges, and the company objectives and opportunities. Marketing research is the input for corporate strategy, while on the other hand elaboration of the marketing strategy is based on the objectives of corporate strategy. The sports developments that started at the beginning of the 20th.century have been of high relevance, but still incomparable to the current measure of development. Generally, the countries of

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Ilhami Putra, Fiekri, Icha Putra Fadhlillah, and Muhammad Iqbal Prihartono. "THE EFFECT OF INTERNAL MARKETING, ORGANISATIONAL COMMITMENT ON JOB PERFORMANCE IN SPORTS AND RECREATION SERVICES." Jurnal Ekonomi Trisakti 3, no. 1 (2023): 843–52. http://dx.doi.org/10.25105/jet.v3i1.15754.

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This study aims to determine whether there is an influence of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services. The approach used in this research is to use a quantity approach and a simple random sampling methodology. Data were collected through the distribution of online questionnaires, and the results of testing the hypothesis with multiple regression analysis were applied to 90 responses given by respondents. In this study, only one hypothesis is supported. Namely, organisational commitment has a positive effect on work performance. Meanwhi

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Samur, Serdar. "The Effects of Web-Based Technologies on Marketing Activities of Professional Sports Clubs." Journal of Educational Issues 7, no. 1 (2021): 546. http://dx.doi.org/10.5296/jei.v7i1.18651.

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The global market’s economic growth has been boosted by the size of the sports industry, which now has a budget in the billions of dollars. Sports marketing has emerged as a result of this growth in the sports industry. Sports marketing has emerged as the most important feature of sports companies, having grown in importance as a scientific discipline. Inside the industry, sports clubs have started to search for ways to increase their market share in both national, and foreign markets.The industry’s ongoing growth has resulted in an increase in the number of goods, and services available, as w

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Nešić, Branimir, and Milan Nešić. "Possibilities of SIPOC model application in management of sports organizations." Poslovna ekonomija 14, no. 2 (2020): 38–51. http://dx.doi.org/10.5937/poseko18-28878.

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Modern tendencies in the management of sports organizations define that success in business predominantly depends on the efficiency and effectiveness of meeting the needs of clients/users of services. Entrepreneurial attitudes about the way of managing sports organizations are becoming recognizable in sports, where the competitive advantage is primarily based on the sentence - what the organization can do and what it can do better than others (and not on what it has and the others do not). With this regard, the implementation of modern methods to improve performance is set as a synonym for bus

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Kravchenko, T. P., and V. V. Pogrebnyi. "Organization of Sports Marketing in Modern Conditions." Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports), no. 5(165) (May 12, 2023): 66–71. http://dx.doi.org/10.31392/npu-nc.series15.2023.5k(165).14.

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Abstract. prone to the vicissitudes of today, special attention is paid to sports marketing, the tools of which can turn various sports events into means of creating the image of their city. An effective marketing technology, together with the promotion of investment, and with it tourist and business attractiveness, is the organization and holding of sports events, the popularity of which is rapidly gaining momentum and attracting the attention of many people around the world. The effectiveness of management actions invested in the expansion of the demand for sports services is ensured b

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Dašić, Dejan, Gruja Kostadinović, and Alla Kim. "MARKET RESEARCH AS A FUNCTION OF MARKETING DEVELOPMENT IN SPORTS." SPORTICOPEDIA - SMB 1, no. 1 (2023): 273–83. http://dx.doi.org/10.58984/smbic2301273d.

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Marketing research is a vital component in any successful business strategy. It involves collecting and analyzing data about market trends, customer preferences, and competitor activities to make informed decisions. This process helps companies understand their target audience better, identify new market opportunities, and gain a competitive edge. Segmentation in the sports market is a key process in the marketing of sports products and services. In essence, it fulfils the marketing manager’s need for knowledge of the market. The task of marketing research is to help specify and supply accurat

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Gardan, Daniel, Gheorghe Epuran, and Iuliana Petronela Gardan. "The Use of Direct Marketing Techniques in Sport Marketing." Annals of "Spiru Haret". Economic Series 15, no. 4 (2016): 49. http://dx.doi.org/10.26458/1543.

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Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself.In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last

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Sowier-Kasprzyk, Izabella, and S[ł]awomir Kowalski. "Safety of Sports Mass Events in the Context of Creating a Marketing Product." System Safety: Human - Technical Facility - Environment 1, no. 1 (2019): 851–58. http://dx.doi.org/10.2478/czoto-2019-0109.

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AbstractSafety as a state that gives a sense of confidence and a guarantee of its maintaining may also act as an element motivating to use a product or service, certainty of use of the product and the certainty of using the service. In the second approach, mass-specific services, including sports services related to the operation of sports clubs, are a service specific in terms of security. The entity providing them should ensure the safety of all its participants, from sportsmen to sports spectators. The aim of the article is to present partial results of research results on the relationship

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Katin, G. A., and A. A. Furenko. "Formation of a range of sports league services." Entrepreneur’s Guide 14, no. 4 (2021): 163–74. http://dx.doi.org/10.24182/2073-9885-2021-14-4-163-174.

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The article discusses the features of sports league services. Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment. As the main of such factors, consumers are singled out, which make it possible to divide the services of sports leagues into commercial and non–commercial. The development of these groups of the range of services of sports leagues occurs in different ways. The main sources of profit in the activities of professional sports leagues are the

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Ismail, Ahmed Galal Selim, Salwa Mohamed Mohamed Bakheet, Kamal Abdelgaber Mahran, and Ahmed F. A. Mohammed. "Digital marketing in active sports tourism: Enhancing the quality of services for tourism companies in the hail region." International Journal of Management and Sustainability 14, no. 1 (2025): 243–57. https://doi.org/10.18488/11.v14i1.4136.

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The primary objective of this study was to determine the role of digital marketing strategy in increasing tourism companies’ services regarding active sports tourism. Data was collected through 307 questionnaires filled out by managers and employees in the Hail region of the Kingdom of Saudi Arabia. The results showed that digital marketing improves service quality. However, there are serious issues related to customer awareness and customer satisfaction or dissatisfaction. It was also found that there are some major barriers to the successful implementation of digital marketing, including low

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Talaee, Roshanak, Zahra Haji Anzehaei, and Farideh Ashraf Ganjouei. "Identification of Factors Affecting Business Process Management in Sports Startups (Case Study: Sports Services)." Journal of Technology in Entrepreneurship and Strategic Management 2, no. 1 (2023): 97–110. https://doi.org/10.61838/kman.jtesm.2.1.9.

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The objective of this study was to explore and identify the factors affecting business process management in sports service startups in Iran. This research used a mixed-methods approach (qualitative and quantitative). The qualitative sample consisted of managers and experts knowledgeable about the topic, with the theoretical saturation point reached after 15 participants. In the quantitative section, the target population included PhD students, professors, and experts in sports management, as well as individuals with academic backgrounds and significant experience in sports startups. Based on

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Seng, Chew Swee, and Leng Ho Keat. "Marketing Sports Products on Facebook: The Effect of Social Influence." Physical Culture and Sport. Studies and Research 61, no. 1 (2014): 65–73. http://dx.doi.org/10.2478/pcssr-2014-0006.

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Abstract There has been an increase in the use of social network sites as a marketing medium for commercial products and services. The aim of this paper is to examine the effectiveness of social network sites in influencing both consumer perception of quality of sports products and consumer intention to purchase sports products. A Facebook page of a fictitious brand of sports shoes was set up. The control group (n=57) was exposed to a page with only minimal information about sports shoes while the experimental group (n=59) was presented with additional information on the wall page consisting o

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Chiu, Weisheng, Doyeon Won, and Jung-sup Bae. "Internal marketing, organizational commitment, and job performance in sport and leisure services." Sport, Business and Management: An International Journal 10, no. 2 (2019): 105–23. http://dx.doi.org/10.1108/sbm-09-2018-0066.

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Purpose The purpose of this paper is to propose a conceptual model and to investigate the relationships among internal marketing, organizational commitment and job performance in sport and fitness services. Design/methodology/approach Data were collected using a questionnaire survey from 254 employees at each of 12 municipal sport centers in Taipei City and were analyzed primarily using structural equation modeling techniques. Findings The results indicated that internal marketing has positive effects on organizational commitment and job performance. Moreover, organizational commitment has a p

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GUSINETS., Е. "FEATURES OF CONSUMER PREFERENCES OF INHABITANTS OF GOMEL IN THE CHOICE OF SPORTS AND IMPROVING SERVICES." Экономическая наука сегодня, no. 8 (December 22, 2018): 194–203. http://dx.doi.org/10.21122/2309-6667-2018-8-194-203.

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The demand for sports services through detection of consumer preferences in exercises and sport of Gomel population is determinated in the article. The relevance of a research is caused by the increased strengthening of a role of physical culture and sport in life of modern society. The main aim of researches is marketing assessment of subjective and motivational characteristics of consumers of sports and improving services of various age groups

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Strava, Cristian-Cosmin. "Market study on parents’ demands regarding sports choices for their children." Timisoara Physical Education and Rehabilitation Journal 10, no. 18 (2017): 8–12. http://dx.doi.org/10.1515/tperj-2017-0002.

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Abstract Introduction:The field of sports nowadays experiences a continuous development, both from the sports performance and social perspective, transitioning from a free time activity to a complex industry. On this growth trend where more and more people practice sports a large sports services market has developed, which brought a new applicability for marketing in this area of consumption. The efficiency of a new marketing policy with regard to a sports entity depends on the importance given to consumer’s needs. By studying the consumer’s behavior one understands identifying the ways the co

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Silva, Edson Coutinho da, and Alexandre Luzzi Las Casas. "Social Marketing for Restraining the Violence of the Supporters by Behaviour Change." International Journal of Business Administration 10, no. 4 (2019): 64. http://dx.doi.org/10.5430/ijba.v10n4p64.

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This theoretical paper aims to introduce and discuss the role of the social marketing as a tool to decrease the index of violence between supporters and improve the satisfaction, well-being and quality of life of fans (as a whole) in the stadium. Understanding the violence in the stadium as a social problem; social marketing becomes a relevant instrument to decrease the violence between supporters since behaviour change is the core concept. Social marketing principles use ideas to transform a social scenario. Social marketing seeks, in the sports area, to encourage supporters to perform an act

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Kalynets, Kateryna, and Viktor Krykavskyy. "Marketing solutions to promote branding in eSports." Technology audit and production reserves 3, no. 4(65) (2022): 20–25. http://dx.doi.org/10.15587/2706-5448.2022.261877.

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This study aims to identify marketing solutions that contribute to the improvement of brand image as a result of sponsorship participation in eSports. Since eSports is an activity that attracts millions of viewers worldwide, its development involves attracting sponsors and donors for its development. That is why marketing is a special tool that can promote this sport's endemic and non-endemic goods and services. The research aims to determine the special importance of eSports for promoting and selling goods and services advertised on virtual sports grounds. The object of the study is the influ

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Richardson, Jan K. "Marketing rehabilitation services in nursing homes." Topics in Geriatric Rehabilitation 2, no. 2 (1987): 46–54. http://dx.doi.org/10.1097/00013614-198701000-00009.

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Jamalovna, Jalolova Dildora. "Ways to Effectively Use Marketing Strategies to Increase the Customer Satisfaction of Physical Education and Sports Services." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 2930–38. http://dx.doi.org/10.37200/ijpr/v24i5/pr201999.

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Soleimani, M., S. Ahmadi, and A. Akbar Zohrehvand. "El impacto del marketing sensorial en la lealtad de los clientes en los clubes deportivos privados: Utilizando el valor percibido como variable mediadora." SPORT TK-Revista EuroAmericana de Ciencias del Deporte 10, no. 1 (2021): 119–24. http://dx.doi.org/10.6018/sportk.461801.

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El propósito de esta investigación fue investigar el efecto del marketing sensorial en la lealtad de los clientes de los clubes deportivos privados, con el papel mediador del valor percibido. La muestra estuvo compuesta por 385 personas (18 a 65 años) que acudían a clubes deportivos privados en Teherán en 2019. Los tres instrumentos utilizados fueron: Cuestionario de Marketing Sensorial, Cuestionario de Valor Percibido, Cuestionario de Lealtad Conductual y Actitudinal. El análisis de datos mostró que el marketing sensorial a través del valor percibido puede ser eficaz en la lealtad de conducta

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Lee, Kyongmin, and Sungjung Kim. "Structural Relationship between Technological Characteristics, Perceived Usefulness, Trust, and Continuous Intention to Use Mobile Payment Services: Sports Consumers in MZ Generations." Sport Mont 20, no. 1 (2022): 83–88. http://dx.doi.org/10.26773/smj.220214.

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While the mobile payment service market is expanding, few studies have been conducted on sports consumers to promote the continuous use of mobile payment services. The current study empirically analyzed the structural relationship between technological characteristics, perceived usefulness, trust, and continuous intention to use mobile payments services among sports consumers in millennials and Generation Z (MZ Generations). A questionnaire survey was conducted on students majoring in sports in 4-year universities located in Chungcheong and Gangwon Provinces, Korea. The collected data were exa

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Суржко, В. В. "Formation of the marketing concept for sports and recreation activities." Экономика и предпринимательство, no. 11(124) (December 23, 2020): 913–16. http://dx.doi.org/10.34925/eip.2020.124.11.179.

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В статье рассмотрены подходы к формированию концепции маркетинга спортивнооздоровительной деятельности. Установлено, что поиск внебюджетных и дополнительных бюджетных средств, отбор перспективных клиентов, обеспечение наполняемости спортивных групп, решение проблем материально-технического оснащения спортивной базы, обеспечение и оценка качества учебно-тренировочной работы, определение цен на абонементы и их распространение обеспечивает формирование концепции маркетинга спортивно-оздоровительной деятельности. Доказано, что главными объективными препятствиями на пути становления маркетинга в ро

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Filonenko, Natalia, and I. Kulkova. "Marketing of paid services of physical culture and sports in the system of training and retraining of coaching and management personnel." Scientific notes of the Russian academy of entrepreneurship 19, no. 1 (2020): 201–8. http://dx.doi.org/10.24182/2073-6258-2020-19-1-201-208.

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This article addresses the issues of training and retraining of coaching and managerial personnel in the field of physical education and sports. Based on the results of a sociological survey, data are provided for concretizing the thematic content of the educational program «Marketing of Paid Physical Culture, Health and Sports and Spectacular Services», which is of most interest to listeners through online-webinars.

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Kolumbet, Alexander M., and N. Maximovich. "PHYSICAL CULTURE AND SPORTS SERVICES CONTENT: CRITERIA AND COMPONENTS." Management 26, no. 2 (2018): 16–27. http://dx.doi.org/10.30857/2415-3206.2017.2.2.

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Introduction. The analysis of the research has established the lack of a clear internal logic in the construction of a set of criteria for classification services in the field of physical culture and sports. A large variety of criteria, on the one hand, provides an opportunity to get acquainted with the various components of the content of services, which is important for solving practical problems, for example, for the development of a strategy of marketing by sports organizations, the definition of target markets, or for the formation of social standards of consumption of services by the sta

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