Relevant bibliographies by topics / Sports sponsorship

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sports sponsorship'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Sports sponsorship.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Sports sponsorship"

1

Radicchi, Elena. "Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases." Physical Culture and Sport. Studies and Research 61, no. 1 (2014): 51–64. http://dx.doi.org/10.2478/pcssr-2014-0005.

Full text
Abstract:
Abstract Sport sponsorship has developed into a major global industry. Even though it is still a significant communication tool for companies, in recent years, sponsorship is no more just a matter of exposing a logo on a jersey or purchasing an in-stadium sign. Rather sponsors and sport entities should engage in an activity that enables them to exchange value. Sponsorships are moving toward complex patterns of interactions in which each “player” is engaged in a meaningful activity that can deliver mutual benefits. The aim of the paper is to analyze the sport sponsorship’s evolution in the late
APA, Harvard, Vancouver, ISO, and other styles
2

Vance, Lenny, Maria M. Raciti, and Meredith Lawley. "Beyond brand exposure: measuring the sponsorship halo effect." Measuring Business Excellence 20, no. 3 (2016): 1–14. http://dx.doi.org/10.1108/mbe-07-2015-0037.

Full text
Abstract:
Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities. Yet a lack of practical methodologies for the measurement and comparison of sponsorship performance within a portfolio context remains a challenge. Sponsors often rely solely on proxy measures for brand exposure drawn from advertising. These do not capture the higher-level outcomes of sponsorship awareness and goodwill transfer, often attributed to sponsorship as a ‘halo effect’. This paper aims to present a mat
APA, Harvard, Vancouver, ISO, and other styles
3

Pawar, Bhavya. "ROLE OF SPORTS SPONSORSHIP IN REVENUE GENERATION." International Journal of Social Science and Economic Research 08, no. 04 (2023): 731–36. http://dx.doi.org/10.46609/ijsser.2023.v08i04.013.

Full text
Abstract:
Sports sponsorship's contribution to income generation has been a hotly debated issue in the business world. In return for opportunities for advertising or promotion, businesses back teams or sporting events financially through sports sponsorship. This essay looks at the value of sports sponsorship in terms of generating income for both the sponsor and the organisation being sponsored. The paper examines how sports sponsorship can aid businesses in gaining brand recognition, boosting sales, and cultivating customer loyalty. It also examines how athletic organisations can generate money for the
APA, Harvard, Vancouver, ISO, and other styles
4

Kruger, Thomas S., Michael Goldman, and Mike Ward. "The impact of new, renewal and termination sponsorship announcements on share price returns." International Journal of Sports Marketing and Sponsorship 15, no. 4 (2014): 10–25. http://dx.doi.org/10.1108/ijsms-15-04-2014-b003.

Full text
Abstract:
What impact do sports sponsorship announcements have on the share price returns of sponsoring firms? This research examines the impact of new, renewal and termination sponsorship announcements on returns, employing event study methodology to analyse 118 announcements made by 19 firms over more than 11 years. The mixed findings across all three announcement types indicate the lack of consideration given to sponsorship investment by investors. The findings suggest that, although firms may position their sponsorships so that they contribute towards a competitive advantage, announcements of sports
APA, Harvard, Vancouver, ISO, and other styles
5

Waguespack, Blaise, and Scott Ambrose. "AIRLINE SPONSORSHIPS AND SPORTS – AN EXPLORATORY REVIEW OF MAJOR AIRLINE ENGAGEMENT." Journal of Air Transport Studies 10, no. 1 (2019): 110–24. http://dx.doi.org/10.38008/jats.v10i1.19.

Full text
Abstract:
Airline involvement in sport sponsorship has grown over the last few years as sponsorship activity has proven effective as one method to reach a global audience. Aiding in this move to the use of sponsorship is the growing role of social media networks that can be utilized with traditional media and event marketing activities to leverage the impact of the sponsorship. However, the extent of involvement in sports, the leading area of sponsorship activity, and across other events by the world’s major air carriers varies greatly. This review examines the reported sponsorships engagements in sport
APA, Harvard, Vancouver, ISO, and other styles
6

Alonso Dos Santos, Manuel, Maria Huertas-Serrano, Manuel J. Sánchez-Franco, and Eduardo I. Torres-Moraga. "Alcohol versus sponsorship: effectiveness in sports posters." British Food Journal 123, no. 7 (2021): 2398–413. http://dx.doi.org/10.1108/bfj-06-2020-0541.

Full text
Abstract:
PurposeThe academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship.Design/methodology/approachThe experiment was performed on 180 subjects considering three variables 3 × 3 × 2 (congruency type vs alcohol; sport discipline; placement). The experiment consisted of exposure to sponsor
APA, Harvard, Vancouver, ISO, and other styles
7

Blake, Julian, Sonja Fourie, and Michael Goldman. "The relationship between sports sponsorships and corporate financial returns in South Africa." International Journal of Sports Marketing and Sponsorship 20, no. 1 (2019): 2–25. http://dx.doi.org/10.1108/ijsms-12-2016-0088.

Full text
Abstract:
Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 20
APA, Harvard, Vancouver, ISO, and other styles
8

Zdrilić, Ivica, Dino Kevrić, and Željko Vrkić. "Sponzorstvo u sportu na primjeru hrvatskih košarkaških klubova." Oeconomica Jadertina 7, no. 2 (2017): 51. http://dx.doi.org/10.15291/oec.1405.

Full text
Abstract:
Sports sponsorship is one of the fastest growing forms of marketing communication and as such it is extremely attractive to many companies looking for a more efficient way of attracting customers. The article presents a theoretical review of literature, from sports marketing and sponsorship in a broader sense to sports sponsorship, its main forms as well as the positive and negative aspects related to it. It presents an overview of the status of sports sponsorship in the Republic of Croatia and its development after the economic crisis. What is emphasized in this article is the research of spo
APA, Harvard, Vancouver, ISO, and other styles
9

Kelly, Sarah Jane, Michael Ireland, Frank Alpert, and John Mangan. "The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople." Journal of Sport Management 28, no. 4 (2014): 418–32. http://dx.doi.org/10.1123/jsm.2013-0078.

Full text
Abstract:
An online survey was conducted to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople (i.e., university students representing their university in competitive sports;N= 501; 51% female). A third (33%) of participants reported receipt of alcohol industry sponsorship. Multiple regression analysis revealed an association between disordered consumption (i.e., alcohol abuse) and sportspeople’s receiving direct-to-user sponsorship in the form of product samples, volume club rebates,
APA, Harvard, Vancouver, ISO, and other styles
10

Thwaites, Des. "Sports Sponsorship." Journal of Promotion Management 2, no. 1 (1994): 27–44. http://dx.doi.org/10.1300/j057v02n01_03.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Sports sponsorship"

1

Johansson, Niklas, and Niklas Hansson. "The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28591.

Full text
Abstract:
Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. This will be done in order to make a contribution to the research field of sponsorship in the context of sports
APA, Harvard, Vancouver, ISO, and other styles
2

Celczynska, Dorota. "Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392.

Full text
Abstract:
Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build brand awareness, image, customers’ and employees’ loyalty, and generate higher revenues. However, previous research has shown that the potential of sports sponsorship is still not sufficiently used in Poland. Companies in this country lack knowledge and awareness about the sponsorship of sporting events.T
APA, Harvard, Vancouver, ISO, and other styles
3

Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

Full text
Abstract:
Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of su
APA, Harvard, Vancouver, ISO, and other styles
4

Hong, Sungjai. "Determining Effectiveness of NBA Jersey Sponsorship." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Jung, Hye Yoon. "Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game /." Morgantown, W. Va. : [West Virginia University Libraries], 1999. http://etd.wvu.edu/templates/showETD.cfm?recnum=1200.

Full text
Abstract:
Thesis (M.S.)--West Virginia University, 1999.<br>Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).
APA, Harvard, Vancouver, ISO, and other styles
6

Friedrich, Andreas, and Filip Jouper. "The interplay between Sports Sponsorship Selection and CSR - A Study of Perceived Value for Entities through CSR in Sports Sponsorship." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-60786.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Elardt, Pernilla, Linnéa Hasselgren, and Felicia Havik. "Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26765.

Full text
Abstract:
Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. Although, the image and value of women’s football are still perceived to be rather low in today’s modern society if looking at the low attendance figures, low exploitation in the media and difficulties with acquiring sponsorship. Sponsoring is the biggest source of income for almost every women’s football club in Sweden in order for women’s football
APA, Harvard, Vancouver, ISO, and other styles
8

Ryženinaitė, Neringa. "Rėmėjo siekiamų tikslų vertinimas, remiant BC Kauno „Žalgirį"." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110927_142555-68803.

Full text
Abstract:
Darbo objektas – Rėmėjo siekiami tikslai, remiant BC Kauno „Žalgirį“ Darbo tikslas – Įvertinti rėmėjo siekiamus tikslus remiant BC Kauno „Žalgirį“ Darbo uždaviniai. 1. Apibrėžti sporto paramos sampratą ir privalumus 2. Išnagrinėti galimus rėmėjų siekiamus tikslus per paramą 3. Įvertinti rėmėjo siekiamus tikslus remiant BC Kauno „Žalgirį“ Darbo metodai: 1. Mokslinės literatūros analizė; 2. Interviu; 3. Anketinė apklausa raštu 4. Kokybinių duomenų analizė. Išvados: 1. Sporto parama gali būti apibrėžtas kaip parama, kuriame rėmėjas iškeičia pinigus ar produktus į teisę susieti savo prekės ženklą
APA, Harvard, Vancouver, ISO, and other styles
9

Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Van, Heerden Cornelius Hendrik. "Factors affecting decision-making in South African sport sponsorships." Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-11072001-165433.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Sports sponsorship"

1

Group, Mintel International, ed. Sports sponsorship. Mintel International Group, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Jane, Griffiths, and Key Note Publications, eds. Sports sponsorship. Key Note Ltd., 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Lynsey, Barker, and Key Note Publications, eds. Sports sponsorship. 2nd ed. Key Note, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Matthew, Dunn, and Key Note Publications, eds. Sports sponsorship. 3rd ed. Key Note Ltd., 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lefebvre, M. Managing sports sponsorship. UMIST, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Stotlar, David Kent. Developing successful sport sponsorship plans. Fitness Information Technology, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Leng, Ho Keat, and James J. Zhang. Sports Sponsorship and Branding. Routledge, 2023. http://dx.doi.org/10.4324/9781003458890.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

1968-, Amis John, and Cornwell T. Bettina, eds. Global sport sponsorship. Berg, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

O'Donoghue, Brian T. Sponsorship in sport. Cospoir, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Beck-Burridge, Martin, and Jeremy Walton. Sports Sponsorship and Brand Development. Palgrave Macmillan UK, 2001. http://dx.doi.org/10.1057/9780230508224.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Sports sponsorship"

1

Shank, Matthew D., and Mark R. Lyberger. "Sponsorship programs." In Sports Marketing, 6th ed. Routledge, 2021. http://dx.doi.org/10.4324/9780429030673-14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Fetchko, Michael J., Donald P. Roy, and Vassilis Dalakas. "Sponsorship-Linked Marketing." In Sports Marketing, 3rd ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003219187-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Blackshaw, Ian S. "Sports Sponsorship Agreements." In Sports Marketing Agreements: Legal, Fiscal and Practical Aspects. T. M. C. Asser Press, 2011. http://dx.doi.org/10.1007/978-90-6704-793-7_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Szesny, André-M. "Sports Sponsorship Contracts." In Management for Professionals. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56495-7_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Masterman, Guy. "Sports event sponsorship." In Strategic Sports Event Management, 4th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003046257-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Foster, George, Norm O’Reilly, and Antonio Dávila. "Sport Sponsorship I." In Sports Business Management. Routledge, 2020. http://dx.doi.org/10.4324/9780429340536-16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Foster, George, Norm O’Reilly, and Antonio Dávila. "Sport Sponsorship II." In Sports Business Management. Routledge, 2020. http://dx.doi.org/10.4324/9780429340536-17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Ennis, Sean. "Managing the Sports Sponsorship Process." In Sports Marketing. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53740-1_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Tsuji, Yosuke. "Sport Sponsorship in the Global Marketplace." In Sports Management and Sports Humanities. Springer Japan, 2015. http://dx.doi.org/10.1007/978-4-431-55324-3_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

İnan, Özlem Işık, and Yeter Aytül Dağlı Ekmekçi. "Sports Sponsorship and Brand Value." In Sports Sponsorship and Branding. Routledge, 2023. http://dx.doi.org/10.4324/9781003458890-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Sports sponsorship"

1

Yu, Hailang, and Qinyu Tan. "Research on Sports Sponsorship Effectiveness." In 3rd International Conference on Economics, Management, Law and Education (EMLE 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/emle-17.2017.98.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ercan, Özge. "Sponsorship Applications in Digital Sports Marketing." In Sinteza 2023. Singidunum University, 2023. http://dx.doi.org/10.15308/sinteza-2023-244-250.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Gősi, Zsuzsanna, and Norbert Ákos Zsembery. "Sport-Oriented Corporate Responsibility." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_398.

Full text
Abstract:
Corporate social responsibility is becoming increasingly important in the way companies communicate and operate. One way of doing this through sport-focused actions. In the case of large companies operating in Hungary, we examined the issue through document analysis. For each company, w compared the actions oriented towards own employes, recreational sports and competitive sports. The results show that organizations can make use of the positive benefits of sport. In their operations, sport is present both in the business sponsorship area and in the area of charity.
APA, Harvard, Vancouver, ISO, and other styles
4

"Sport Sponsorship beyond Brand Awareness —The Case Study of Sports Teams in Sweden." In 2018 International Conference on Economics, Finance, Business, and Development. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icefbd.18.001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

"The Relationship between Sports Sponsorship and Brand Value: Case Study of Tahincioğlu Basketball Super League Name Sponsorship." In Oct. 16-18, 2019 Lisbon (Portugal). Excellence in Research & Innovation, 2019. http://dx.doi.org/10.17758/eirai7.dir1019412.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Saveleva, O. V. "Sports Sponsorship As A Comprehensive Activity Tool In Market Conditions." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.32.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Lutskaya, Anastasia Vladimirovna, and Olga Viktorovna Savelyeva. "SPONSORSHIP AS A SPECIFIC TYPE OF BUSINESS ACTIVITY IN SPORTS." In Трансформация экономической и правовой системы России: проблемы и перспективы. Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/sno-teslsr:p-p-23/25.11.2020.pp.56.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Bandeira, Renan, Fernando Trinta, João Gomes, Marcio Maia, and Alexandre Araripe. "VolleyJump: Uma aplicação para a análise de saltos no voleibol de praia." In XXIV Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2018. http://dx.doi.org/10.5753/webmedia.2018.4579.

Full text
Abstract:
Professional sports are increasingly dependents of technological resources given the remarkable level of competitiveness faced by high performance athletes. With such resources, it is possible to analyze matches, avoid mistakes that may be committed by the referee or even to analyze the athletes’ performance. One of these sports is beach volleyball, one of most popular sports in Brazil. In the past 12 years, the Brazilian volleyball teams has been always among the best teams in the world. The athletes’ performance during the jump movement is one of the main factors that one team needs to impro
APA, Harvard, Vancouver, ISO, and other styles
9

Nastas, Natalia, Ecaterina Lungu, and Natalia Putin. "New impact in sports corruption." In The International Scientific Congress "Sports. Olimpysm. Health". SOH 2023. 8th Edition. The State University of Physical Education and Sport, 2025. https://doi.org/10.52449/soh23.39.

Full text
Abstract:
Actuality. Corruption in sports refers to any unethical or illegal activities that compromise the integrity of sporting events, organizations, or athletes. It can take various forms, including match-fixing, doping, bribery, embezzlement, and other forms of dishonest behavior. Corruption in sports not only tarnishes the reputation of the games but also undermines the principles of fair competition and sportsmanship. Here are some key aspects and examples of corruption in sports: Match-Fixing: Match-fixing occurs when athletes, officials, or individuals involved in sports conspire to manipulate
APA, Harvard, Vancouver, ISO, and other styles
10

Honcová, Martina. "The influence of the main financial resources of non-profit sport organisations on their strategy." In 12th International Conference on Kinanthropology. Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9631-2020-32.

Full text
Abstract:
Non-profit organisations play a critical role in many societies because they fulfill the needs in areas that are not covered by the public or private sector. The primary purpose of all non-profit organisations is not generating income and, in most cases, the income from their own activities is not enough to survive. Therefore, they are forced to look for additional ways of funding and are dependent on them. These types of financial resources can be divided into two main groups – internal and external resources. Income from own activities and member-ship fees can be an example of internal resou
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Sports sponsorship"

1

Mut-Camacho, Magdalena. Inversión y evaluación del patrocinio deportivo en España / Investment and evaluation of sports sponsorship in Spain. Revista Internacional de Relaciones Públicas, 2019. http://dx.doi.org/10.5783/rirp-17-2019-08-139-164.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Sports sponsorship' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography