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Journal articles on the topic 'Sports sponsorship Australia'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 January 2023

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1

Jalleh, Geoffrey, Robert J. Donovan, Billie Giles-Corti, and C. D'Arcy J. Holman. "Sponsorship: Impact on Brand Awareness and Brand Attitudes." Social Marketing Quarterly 8, no. 1 (March 2002): 35–45. http://dx.doi.org/10.1080/15245000212545.

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Sponsorship is a rapidly growing tool in both commercial and social marketing areas, in Australia and overseas. Australian health promotion foundations distribute substantial funds to arts, sports, and racing organizations for the opportunity to have these organizations' events sponsored by health promoting organizations. However, in spite of substantial commercial and health expenditures, there has been little published systematic evaluation of sponsorship. Recent years have seen far more attention to this area. This article presents the results of a study designed to evaluate sponsorship eff

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2

Martino, Florentine, Alexandra Chung, Jane Potter, Tara Heneghan, Melanie Chisholm, Devorah Riesenberg, Adyya Gupta, and Kathryn Backholer. "A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria, Australia." Public Health Nutrition 24, no. 12 (May 26, 2021): 3797–804. http://dx.doi.org/10.1017/s1368980021002159.

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AbstractObjective:To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sport types.Design:Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions.Setting:A stratified random sampling procedure was used to select thirty communities across the state of Victoria, Australia. Within each community, local clubs a

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3

Caple, Helen, Kate Greenwood, and Catharine Lumby. "What League? The Representation of Female Athletes in Australian Television Sports Coverage." Media International Australia 140, no. 1 (August 2011): 137–46. http://dx.doi.org/10.1177/1329878x1114000117.

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This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any

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4

Jones, Sandra C. "When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia." International Journal of Sports Marketing and Sponsorship 11, no. 3 (April 2010): 67–78. http://dx.doi.org/10.1108/ijsms-11-03-2010-b007.

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5

Holman, C. D'Arcy J., Robert J. Donovan, Billie Corti, and Geoffrey Jalleh. "The Myth of “Healthism” in Organized Sports: Implications for Health Promotion Sponsorship of Sports and the Arts." American Journal of Health Promotion 11, no. 3 (January 1997): 169–76. http://dx.doi.org/10.4278/0890-1171-11.3.169.

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Purpose. The study examines the association of involvement in sports and arts with five health risk factors. The aims were to evaluate the argument that promotion of sports alone will achieve health objectives and to assess the suitability of sports and arts populations as targets for health promotion sponsorship. Design. Personal and telephone cross-sectional surveys were performed in Western Australia in 1992 ( N = 2629) and 1994 (N = 2031). Setting. Sports and arts venues in Western Australia. Subjects. Random samples of household respondents aged 16 to 69 years. Measures. Measures of assoc

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6

Carter, Mary-Ann, R. Edwards, L. Signal, and J. Hoek. "Availability and marketing of food and beverages to children through sports settings: a systematic review." Public Health Nutrition 15, no. 8 (November 29, 2011): 1373–79. http://dx.doi.org/10.1017/s136898001100320x.

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AbstractObjectiveThe current systematic review aimed to identify and critically appraise research on food environments in sports settings, including research into the types of food and beverages available, the extent and impact of food and beverage sponsorship and marketing, and views about food environments among key stakeholders.DesignA systematic review. Fourteen English-language studies (two were papers describing different facets of the same study), published between 1985 and 2011, were identified from searches of electronic databases and bibliographies of primary studies.SettingMost stud

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7

Lobo, Antonio, Denny Meyer, and Yayoi Chester. "Evaluating consumer response associated with sponsorship of major sporting events in Australia." Sport, Business and Management: An International Journal 4, no. 1 (March 4, 2014): 52–70. http://dx.doi.org/10.1108/sbm-05-2011-0043.

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Purpose – The purpose of this paper is to investigate the key determinants of positive consumer behaviour associated with sports sponsorship. Using the consumer decision-making process and classical conditioning principles as an underpinning framework, it examines consumer perceptions of a sponsor, sponsored property and sponsorship activity relative to their intention of purchasing a sponsor's product or service. The purchase intention of consumers is analysed as an outcome of five significant constructs: event factors, sponsor factors, sponsorship factors, a pre-purchase response and the tra

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8

Vance, Lenny, Maria M. Raciti, and Meredith Lawley. "Beyond brand exposure: measuring the sponsorship halo effect." Measuring Business Excellence 20, no. 3 (August 15, 2016): 1–14. http://dx.doi.org/10.1108/mbe-07-2015-0037.

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Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities. Yet a lack of practical methodologies for the measurement and comparison of sponsorship performance within a portfolio context remains a challenge. Sponsors often rely solely on proxy measures for brand exposure drawn from advertising. These do not capture the higher-level outcomes of sponsorship awareness and goodwill transfer, often attributed to sponsorship as a ‘halo effect’. This paper aims to present a mat

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9

Kelly, Sarah Jane, Michael Ireland, Frank Alpert, and John Mangan. "The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople." Journal of Sport Management 28, no. 4 (July 2014): 418–32. http://dx.doi.org/10.1123/jsm.2013-0078.

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An online survey was conducted to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople (i.e., university students representing their university in competitive sports;N= 501; 51% female). A third (33%) of participants reported receipt of alcohol industry sponsorship. Multiple regression analysis revealed an association between disordered consumption (i.e., alcohol abuse) and sportspeople’s receiving direct-to-user sponsorship in the form of product samples, volume club rebates,

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10

Ireland, Robin, Stephanie Chambers, and Christopher Bunn. "Exploring the relationship between Big Food corporations and professional sports clubs: a scoping review." Public Health Nutrition 22, no. 10 (April 2, 2019): 1888–97. http://dx.doi.org/10.1017/s1368980019000545.

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AbstractObjectiveProfessional sport occupies a prominent cultural position in societies across the globe and commercial organisations make use of this to promote their products. The present scoping review explores existing academic literature on the relationship between professional sports clubs and food and drink marketing and considers how this relationship may impact upon the public’s health.DesignThe scoping review searched six databases. Experts were also consulted. Records written in languages other than English were excluded. We also excluded records relating to mega events (e.g. Olympi

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11

Pettigrew, Simone, Michael Rosenberg, Renee Ferguson, Stephen Houghton, and Lisa Wood. "Game on: do children absorb sports sponsorship messages?" Public Health Nutrition 16, no. 12 (January 11, 2013): 2197–204. http://dx.doi.org/10.1017/s1368980012005435.

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AbstractObjectiveIt is likely that there are substantial subconscious effects of organizations’ efforts to associate their products with sport via sponsorships, but most research methods are unable to capture these effects. The present study employed a novel projective technique to explore children's implicit associations between popular sports and a range of sports sponsors.DesignChildren participated in an activity using magnets bearing the logos of numerous sports and sponsors. They were invited to arrange the magnets on a whiteboard without being advised that the activity related to sponso

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12

Kuchar, Robert, and Andy Martin. "The Comparison of Competitive Balance between Super Rugby (Sanzar) and English Premiership Rugby: A Case Study from 1996-2014 Season or Not Attractive – No People – No Money." International Journal of Entrepreneurial Knowledge 4, no. 1 (June 1, 2016): 112–29. http://dx.doi.org/10.1515/ijek-2016-0009.

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Abstract Most sports are attractive because they are almost unpredictable. The more the competitiveness of league teams, the harder to predict the games and as a result, that league will be more attractive. Message is: more attractive leagues= bigger audience= more attractive for sponsorship= more money in sport. Competitive balance (CB) refers to the balance in sport capabilities of teams. The aim of this paper was to compare the competitive balance between Super Rugby league named SANZAR, which consist of three nations (New Zealand, Australia and South Africa) and English Premiership Rugby L

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Druick, Zoe. "The CRTCâ€™s Market-driven De-regulation of Canadian television." Stream: Interdisciplinary Journal of Communication 6, no. 1 (July 12, 2014): 9–11. http://dx.doi.org/10.21810/strm.v6i1.83.

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Over the past twenty years, the Canadian television landscape has come to increasingly resemble the market-driven television of the United States, the United Kingdom and Australia, to name only the other major English-language industries. Sports, reality TV, and sci-fi drama dominate, and the public elements of the system are increasingly under siege. How did this happen? A look back over the decisions of the past two decades makes it apparent that Canadaâ€™s regulatory agency the CRTC has repeatedly enabled the system we now see. These changes are the direct result of NAFTA (the North America

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14

Zhu, Chen Wei. "Adjudicating sartorial elegance from the court – the sumptuary impulse in the law of modern sports sponsorship against ambush marketing." Queen Mary Journal of Intellectual Property 10, no. 1 (February 19, 2020): 62–86. http://dx.doi.org/10.4337/qmjip.2020.01.03.

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Ambush marketing, sometimes also known as guerrilla marketing, comprises attempts to create an unauthorized association with mega-sporting events (such as the Olympic Games and the FIFA World Cup) without obtaining official sponsorship agreements. This article contends that the contemporary law of sports sponsorships against ambush marketing harbours a palpable but much-neglected sumptuary impulse, which has never before been adequately scrutinized. It shows that pre-modern sumptuary law strangely resonates with modern anti-ambush law's sumptuary obsession with the visual order of symbols and

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15

Watson, Wendy L., Rebecca Brunner, Lyndal Wellard, and Clare Hughes. "Sponsorship of junior sport development programs in Australia." Australian and New Zealand Journal of Public Health 40, no. 4 (July 3, 2016): 326–28. http://dx.doi.org/10.1111/1753-6405.12541.

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16

Rowe, David. "‘Great markers of culture’: The Australian sport field." Media International Australia 158, no. 1 (February 2016): 26–36. http://dx.doi.org/10.1177/1329878x15616515.

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In Creative Nation, sport is distinguished by its almost complete absence, except as a competitor for sponsorship with ‘cultural organisations’, and in brief mentions as content for SBS Radio and Aboriginal community radio stations. Sport is not mentioned at all in the 2011 National Cultural Policy Discussion Paper, but in the ensuing policy, Creative Australia, is treated, with art and religion, as one of the ‘great markers of culture’ in which, distinctively, elite professionalism, amateurism and fandom/appreciation happily co-exist. This article reflects on developments in the Australian sp

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17

Macniven, Rona, Bridget Kelly, and Lesley King. "Unhealthy product sponsorship of Australian national and state sports organisations." Health Promotion Journal of Australia 26, no. 1 (April 2015): 52–56. http://dx.doi.org/10.1071/he14010.

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18

Macniven, R., B. Kelly, and L. King. "Unhealthy product sponsorship of Australian national and state sports organisations." Journal of Science and Medicine in Sport 18 (December 2014): e9. http://dx.doi.org/10.1016/j.jsams.2014.11.030.

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19

Giles-Corti, Billie, Johanna P. Clarkson, Robert J. Donovan, Shirley K. Frizzell, Addy M. Carroll, Terri Pikora, and Geoffrey Jalleh. "Creating Smoke-Free Environments in Recreational Settings." Health Education & Behavior 28, no. 3 (June 2001): 341–51. http://dx.doi.org/10.1177/109019810102800308.

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To facilitate the banning of tobacco industry sponsorship, Australian health promotion foundations were established to provide health sponsorship to sport, arts, and racing organizations. Health sponsorship dollars procure health sponsorship benefits such as naming rights, signage, personal endorsement of a (health) product by a performer or player, and structural controls such as smoke-free policies. Data are presented from surveys and observations of spectators attending events sponsored by the West Australian Health Promotion Foundation (Healthway) and surveys of Healthway-sponsored organiz

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20

J. Tranter, Paul. "Motor Racing in Australia: Health Damaging or Health Promoting?" Australian Journal of Primary Health 9, no. 1 (2003): 50. http://dx.doi.org/10.1071/py03006.

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Motor racing, as it is currently practiced in Australia, may have a range of implications for public health. These effects are not limited to the active participants. The health of spectators and the wider community may also be influenced. Motor racing presents some positive public health messages; for example, some Australian motor racing personalities have promoted safe driving practices, including limiting alcohol consumption while driving. However, motor racing may also impact negatively on public health. The negative health impacts of motor racing relate to road accidents, alcohol and tob

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21

Kelly, B., L. A. Baur, A. E. Bauman, L. King, K. Chapman, and B. J. Smith. "Food and drink sponsorship of children's sport in Australia: who pays?" Health Promotion International 26, no. 2 (October 14, 2010): 188–95. http://dx.doi.org/10.1093/heapro/daq061.

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22

Macdougall, Hannah K., Sheila N. Nguyen, and Adam J. Karg. "‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship." Sport Management Review 17, no. 1 (February 2014): 78–89. http://dx.doi.org/10.1016/j.smr.2013.09.003.

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23

Kelly, Bridget, Adrian E. Bauman, and Louise A. Baur. "Population estimates of Australian children's exposure to food and beverage sponsorship of sports clubs." Journal of Science and Medicine in Sport 17, no. 4 (July 2014): 394–98. http://dx.doi.org/10.1016/j.jsams.2013.07.005.

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24

Winstanley, Margaret H., and Stephen D. Woodward. "Tobacco in Australia—An Overview." Journal of Drug Issues 22, no. 3 (July 1992): 733–42. http://dx.doi.org/10.1177/002204269202200318.

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Tobacco smoking is the largest preventable cause of death and disease in Australia, and the major cause of drug death. Under a third of adults smoke, male rates having declined significantly following the Second World War. The publication of international reports during the 1960s causally linking tobacco with death and disease stimulated action by Australian health professionals, although governments remained unresponsive. In the 1970s, advertising bans in the broadcast media were introduced, but quickly circumvented by the tobacco companies through sport sponsorships. However, the 1980s broug

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25

Wymer, Sarah, Michael L. Naraine, Ashleigh-Jane Thompson, and Andy J. Martin. "To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization." Case Studies in Sport Management 9, S1 (January 1, 2020): S26—S34. http://dx.doi.org/10.1123/cssm.2019-0026.

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This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links). The case develops within

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CORTI, BILLIE, C. D'ARCY J. HOLMAN, ROBERT J. DONOVAN, SHIRLEY K. FRIZZELL, and ADDY M. CARROLL. "Using sponsorship to create healthy environments for sport, racing and arts venues in Western Australia." Health Promotion International 10, no. 3 (1995): 185–97. http://dx.doi.org/10.1093/heapro/10.3.185.

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27

Morgan, Ashlee. "An examination of women’s sport sponsorship: a case study of female Australian Rules football." Journal of Marketing Management 35, no. 17-18 (September 23, 2019): 1644–66. http://dx.doi.org/10.1080/0267257x.2019.1668463.

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28

Dehghansai, N., R. A. Pinder, J. Baker, and I. Renshaw. "Challenges and stresses experienced by athletes and coaches leading up to the Paralympic Games." PLOS ONE 16, no. 5 (May 6, 2021): e0251171. http://dx.doi.org/10.1371/journal.pone.0251171.

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The demands of high-performance sport are exacerbated during the lead up to the Major Games (i.e., Paralympics). The purpose of this study was to better understand the challenges experienced and strategies utilized by Australian athletes (n = 7) and coaches (n = 5) preparing for the Tokyo Paralympic Games using semi-structured interviews. The thematic analysis highlighted challenges specific to participants’ sport (e.g., budgetary constraints, decentralized experiences, athletes with various impairments), personal life (e.g., moving cities to access coaching, postponing vocational/educational

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Saunders, John. "Editorial." International Sports Studies 42, no. 1 (June 22, 2020): 1–5. http://dx.doi.org/10.30819/iss.42-1.01.

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Covid 19 – living the experience As I sit at my desk at home in suburban Brisbane, following the dictates on self-isolation shared with so many around the world, I am forced to contemplate the limits of human prediction. I look out on a world which few could have predicted six months ago. My thoughts at that time were all about 2020 as a metaphor for perfect vision and a plea for it to herald a new period of clarity which would arm us in resolving the whole host of false divisions that surrounded us. False, because so many appear to be generated by the use of polarised labelling strategies whi

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Boelsen-Robinson, Tara, Anne-Marie Thow, Nancy Lee, Tim Gill, and Stephen Colagiuri. "Gambling, fast food and alcohol sponsorship in elite sport – perspectives from Australian sporting fans." BMC Public Health 22, no. 1 (November 23, 2022). http://dx.doi.org/10.1186/s12889-022-14479-w.

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Abstract Background Public health bodies in Australia remain concerned about marketing of unhealthy commodities; namely unhealthy food, alcohol and gambling products. Children are particularly susceptible to the influence of unhealthy commodity marketing. This study explored adults’ perceptions of unhealthy commodities sponsorship in elite sport and policies to restrict them. Methods Four focus groups of 7–8 frequent sport spectators were recruited, including parents and non-parents, and located in inner and outer suburbs of Sydney, Australia. Results were analysed thematically. Results Partic

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31

Vance, Lenny, Maria M. Raciti, and Meredith Lawley. "Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill." Australasian Marketing Journal, November 21, 2021, 183933492110616. http://dx.doi.org/10.1177/18393349211061614.

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The sponsorship of junior sport is a contentious issue with community concerns raised about the appropriateness of some marketing targetted at children. Parents and coaches are guardians of junior sports players and often faced with a moral dilemma. On the one hand they know sponsors, who are trying to generate goodwill through providing financial or in-kind support, are crucial to the affordability of junior sports when competition for securing sponsorships is intense. On the other hand, they hold concerns that some sponsors may exploit their access to these young, vulnerable players. Guardia

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32

Kuchar, Robert, and Martin Andy. "The Comparison Of Competitive Balance Between Super Rugby (Sanzar) And English Premiership Rugby: A Case Study From 1996-2014 Season Or Not Attractive – No People – No Money." International Journal of Entrepreneurial Knowledge 4, no. 1 (June 30, 2016). http://dx.doi.org/10.37335/ijek.v4i1.42.

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Most sports are attractive because they are almost unpredictable. The more the competitiveness of league teams, the harder to predict the games and as a result, that league will be more attractive. Message is: more attractive leagues= bigger audience= more attractive for sponsorship= more money in sport. Competitive balance (CB) refers to the balance in sport capabilities of teams. The aim of this paper was to compare the competitive balance between Super Rugby league named SANZAR, which consist of three nations (New Zealand, Australia and South Africa) and English Premiership Rugby League in

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33

Levine, Greg. "Technology and Sport." M/C Journal 3, no. 5 (October 1, 2000). http://dx.doi.org/10.5204/mcj.1878.

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Professional sport has always tried to entertain an audience to make money. Since the advent of the electronic mass media, the focus of the entertainment has shifted from the live audience to the remote. This has forced changes to the rules and structure of the more popular sports to increase their compatibility with the media. Although the driving force behind the alterations is ultimately economic profit, the nature of the changes is determined by the technological needs of the media. Many fans and devotees of particular sports see these changes as breaks with tradition which will have a det

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34

Pavlidis, Adele, and David Rowe. "The Sporting Bubble as Gilded Cage." M/C Journal 24, no. 1 (March 15, 2021). http://dx.doi.org/10.5204/mcj.2736.

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Introduction: Bubbles and Sport The ephemeral materiality of bubbles – beautiful, spectacular, and distracting but ultimately fragile – when applied to protect or conserve in the interests of sport-media profit, creates conditions that exacerbate existing inequalities in sport and society. Bubbles are usually something to watch, admire, and chase after in their brief yet shiny lives. There is supposed to be, technically, nothing inside them other than one or more gasses, and yet we constantly refer to people and objects being inside bubbles. The metaphor of the bubble has been used to describe

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35

Bestman, Amy, Samantha L. Thomas, Melanie Randle, and Stuart D. M. Thomas. "Children’s implicit recall of junk food, alcohol and gambling sponsorship in Australian sport." BMC Public Health 15, no. 1 (October 5, 2015). http://dx.doi.org/10.1186/s12889-015-2348-3.

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36

Rosenberg, Michael, and Renee Ferguson. "Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events." BMC Public Health 14, no. 1 (December 2014). http://dx.doi.org/10.1186/1471-2458-14-1242.

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Rodan, Debbie. "Bringing Sexy Back: To What Extent Do Online Television Audiences Contest Fat-Shaming?" M/C Journal 18, no. 3 (June 10, 2015). http://dx.doi.org/10.5204/mcj.967.

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The latest reality program about weight loss makeover, Australian Channel Seven’s Bringing Sexy Back maintained the dominant frame of fat as bad, shameful and unsexy. Similar to other programs’ point of view, only slim bodies could claim to be healthy and sexy. Conversely the Fat Acceptance movement presents fat as beautiful, sexy, and healthy. But what did online audiences in 2014 think about Bringing Sexy Back? In this article online-viewer-generated comments are analysed to find out: a) whether audiences challenged and contested the dominant framing; and b) what phrases did they use to do t

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