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Books on the topic 'Sports sponsorship marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Stotlar, David Kent. Successful sport marketing & sponsorship plans. Dubuque, Iowa: Wm. C. Brown, 1989.

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2

Stotlar, David Kent. Successful sport marketing. Madison, Wisc: WCB Brown & Benchmark, 1993.

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3

Hautbois, Christopher. Sport et marketing public. Paris: Economica, 2008.

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4

Stotlar, David Kent. Developing successful sport sponsorship plans. Morgantown, WV: Fitness Information Technology, 2001.

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5

Developing successful sport sponsorship plans. 2nd ed. Morgantown, WV: Fitness Information Technology, 2005.

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6

Savage, Aaran B. Sports sponsorship in the marketing communications mix. [s.l: The Author], 1996.

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7

Developing successful sport sponsorship plans. 3rd ed. Morgantown, WV: Fitness Information Technology, 2009.

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8

Hollway, Paul. The analysis of and marketing for sports sponsorship. [S.l: The Author], 1991.

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9

Kolah, Ardi. How to develop effective sponsorship programme. London: SportBusiness Group, 2001.

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10

Strategies in sports marketing: Technologies and emerging trends. Hershey, PA: Business Science Reference, 2014.

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11

Drury, Jennifer E. The athlete's guide to sponsorship: How to find an individual, team, or event sponsor. 2nd ed. Boulder, Colo: Velo Press, 1998.

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12

Bergin, Ron. Sponsorship: Principles & practice : a practical guide to entertainment, sport, music and event marketing. Evanston, IL: Amusement Business, 1987.

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13

Schalk, Ines van der. Sponsoringmanagement in Vereinen: Eine Analyse im Golfsport. Wiesbaden: Deutscher Universitäts-Verlag, 1993.

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14

Breen, Paul W. Commercial sponsorship versus ambush marketing: The case of the 1998 Soccer World Cup. Dublin: University College Dublin, Graduate School of Business, 1998.

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15

1965-, Westerbeek Hans, and Quick Shayne P, eds. Strategic sport marketing. St Leonards, N.S.W: Allen & Unwin, 1998.

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16

Shayne, Quick, and Westerbeek Hans, eds. Strategic sport marketing. 2nd ed. Crows Nest., N.S.W: Allen & Unwin, 2003.

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17

Cherubini, Sergio. Media e co-marketing sportivo: Strategie di convergenza nel mercato globale e locale. Milano, Italy: FrancoAngeli, 2000.

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18

Sponsorship: What it is and how to use it. London: McGraw-Hill, 1989.

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19

Werner, K. T. Corporate sponsorship: A case study on Lucent Technologies providing for the Irish Open. Dublin: University College Dublin, Graduate School of Business, 1998.

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20

Jessen, Tanja Carolina. Rechtsfragen der Vermarktung von Sportereignissen im deutschen und englischen Recht. Aachen: Shaker, 1997.

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21

Dinkel, Michael. Sportsponsoring als Marketing-Konzept: Am Beispiel der Motorsportwerbung einer Unternehmensgruppe. Frankfurt am Main: Lang, 1996.

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22

Bergin, Ron. Sponsorship, principles & practices: A practical guide to entertainment, sport, music and event marketing. Edited by Zhito Lisa. [Nashville, TN]: Amusement Business, 1989.

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23

Bānī, Fahd ibn Muḥammad. al-Istithmār wa-al-taswīq al-riyāḍī fī al-Mamlakah al-ʻArabīyah al-Saʻūdīyah: Al-wāqiʻ wa-al-maʼmūl. [Riyadh]: [F. ibn M. al-Bānī], 2010.

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24

Ukman, Lesa. IEG's guide to sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. Chicago: IEG, 2008.

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25

Ukman, Lesa. IEG's guide to sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. Chicago: IEG, 2008.

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26

Gupta, Seema. Impact of ambush marketing on sponsor identification. Bangalore: Indian Institute of Management, Bangalore, 2007.

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27

Surina, Sandra Louise. 1996 Atlanta Olympic Games: Sponsors' and non-sponsors' marketing strategies. San Jose, CA: Dept. of Human Performance, San Jose State University, 1999.

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28

Gupta, Seema. Event-sponsor personality fit and sponsor identification. Bangalore: Indian Institute of Management Bangalore, 2007.

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29

McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. Ann Arbor, MI: UMI Dissertation Services, 2000.

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30

Ruda, Walter. Sport-Sponsoring: An den Beispielen: FIFA Fussball-WM 2006 in Deutschland und FIFA Fussball-WM 2010 in Südafrika. München: Oldenbourg, 2010.

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31

O'Brien, David E. Sport sponsorship as a marketing tool. (s.l: The Author), 1994.

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32

Fields in vision: Television sport and cultural transformation. London: Routledge, 1992.

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33

Ping, Siu Sin. Sports marketing in Hong Kong: Strategic planning for local sports association in enhancing business sponsorships. London: University of East London, 1998.

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34

Lentze, Johannes von. The process and the importance of sport-sponsoring as a growing marketing communication tool: With particular reference to the sponsorship activities of Mercedes Benz. London: LCP, 1999.

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35

Sponsorship in Marketing. Taylor & Francis Group, 2020.

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36

Cornwell, T. Bettina. Sponsorship in Marketing. Taylor & Francis Group, 2020.

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37

Nufer, Gerd. Ambush Marketing in Sports. Routledge, 2014.

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38

Raising money: Fundraising, marketing and sponsorship for sport. London: Sports Council, 1994.

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39

Burton, Rick, Richard W. Pound, Norm O. Reilly, Benoît Séguin, and Michelle Brunette. Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. Fitness Information Technology, 2015.

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40

Sports Sponsorship and Marketing Communications: A European Perspective. Financal Times Management, 2005.

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41

Drury, Jennifer, and Cheri Elliot. The Athlete's Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor. VeloPress, 2000.

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42

Ambush Marketing In Sports Theory And Practice. Taylor & Francis Ltd, 2013.

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43

Conferences, Financial Post, and Council for Business and the Arts in Canada., eds. Sponsorship of sports and the arts: The marketing solution. Toronto: Financial Post Conferences, 1987.

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44

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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45

Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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46

Sponsorship in marketing: Effective communication through sports, arts and events. Routledge, 2014.

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47

Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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48

Cornwell, T. Bettina. Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events. Taylor & Francis Group, 2020.

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49

(Firm), IEG, ed. IEG's complete guide to sponsorship: Everything you need to know about sports, arts, event, entertainment, and cause marketing. Chicago, Ill: IEG, 1996.

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50

Westerbeek, Hans, David Shilbury, and Shayne Quick. Strategic Sport Marketing. Allen & Unwin, 1999.

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