Log in

Relevant bibliographies by topics / Sports sponsorship / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Sports sponsorship.

Dissertations / Theses on the topic 'Sports sponsorship'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Sports sponsorship.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Johansson, Niklas, and Niklas Hansson. "The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28591.

Full text

Abstract:

Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. This will be done in order to make a contribution to the research field of sponsorship in the context of sports

APA, Harvard, Vancouver, ISO, and other styles

2

Celczynska, Dorota. "Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392.

Full text

Abstract:

Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build brand awareness, image, customers’ and employees’ loyalty, and generate higher revenues. However, previous research has shown that the potential of sports sponsorship is still not sufficiently used in Poland. Companies in this country lack knowledge and awareness about the sponsorship of sporting events.T

APA, Harvard, Vancouver, ISO, and other styles

3

Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

Full text

Abstract:

Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of su

APA, Harvard, Vancouver, ISO, and other styles

4

Hong, Sungjai. "Determining Effectiveness of NBA Jersey Sponsorship." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Jung, Hye Yoon. "Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game /." Morgantown, W. Va. : [West Virginia University Libraries], 1999. http://etd.wvu.edu/templates/showETD.cfm?recnum=1200.

Full text

Abstract:

Thesis (M.S.)--West Virginia University, 1999.<br>Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).

APA, Harvard, Vancouver, ISO, and other styles

6

Friedrich, Andreas, and Filip Jouper. "The interplay between Sports Sponsorship Selection and CSR - A Study of Perceived Value for Entities through CSR in Sports Sponsorship." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-60786.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Elardt, Pernilla, Linnéa Hasselgren, and Felicia Havik. "Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26765.

Full text

Abstract:

Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. Although, the image and value of women’s football are still perceived to be rather low in today’s modern society if looking at the low attendance figures, low exploitation in the media and difficulties with acquiring sponsorship. Sponsoring is the biggest source of income for almost every women’s football club in Sweden in order for women’s football

APA, Harvard, Vancouver, ISO, and other styles

8

Ryženinaitė, Neringa. "Rėmėjo siekiamų tikslų vertinimas, remiant BC Kauno „Žalgirį"." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110927_142555-68803.

Full text

Abstract:

Darbo objektas – Rėmėjo siekiami tikslai, remiant BC Kauno „Žalgirį“ Darbo tikslas – Įvertinti rėmėjo siekiamus tikslus remiant BC Kauno „Žalgirį“ Darbo uždaviniai. 1. Apibrėžti sporto paramos sampratą ir privalumus 2. Išnagrinėti galimus rėmėjų siekiamus tikslus per paramą 3. Įvertinti rėmėjo siekiamus tikslus remiant BC Kauno „Žalgirį“ Darbo metodai: 1. Mokslinės literatūros analizė; 2. Interviu; 3. Anketinė apklausa raštu 4. Kokybinių duomenų analizė. Išvados: 1. Sporto parama gali būti apibrėžtas kaip parama, kuriame rėmėjas iškeičia pinigus ar produktus į teisę susieti savo prekės ženklą

APA, Harvard, Vancouver, ISO, and other styles

9

Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Van, Heerden Cornelius Hendrik. "Factors affecting decision-making in South African sport sponsorships." Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-11072001-165433.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Williams, Louise Ruth. "Sports sponsorship : an examination of consumer and practitioner perspectives." Thesis, Liverpool John Moores University, 2009. http://researchonline.ljmu.ac.uk/5932/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Kuo, Yi-Chun. "The impact of corporate stadium sponsorship." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3261.

Full text

Abstract:

The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.

APA, Harvard, Vancouver, ISO, and other styles

13

Wojdylo, Jesse Ross. "THE IMPACT OF SIZE AND LOCATION ON COLLEGIATE SPORTS SPONSORSHIP." NCSU, 2006. http://www.lib.ncsu.edu/theses/available/etd-03292006-115905/.

Full text

Abstract:

The purpose of this study was to examine the effects of location and size on sponsorships in collegiate athletics. The study compared university?s number of sponsors based on size in terms of student population and size of a respective football program. The study also compared industry sponsorship rate to location of an athletic department. Small universities, under 15,000 students, were found to have a greater number of sponsors than large universities with 15,000 or more students. The size of the football program had no relationship on the total number of sponsors for an athletic department.

APA, Harvard, Vancouver, ISO, and other styles

14

Donlan, Leah K. "The contribution of sports sponsorship to consumer-based brand equity." Thesis, Sheffield Hallam University, 2008. http://shura.shu.ac.uk/3205/.

Full text

Abstract:

Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expenditure. Despite the growth in the use of sponsorship as a communications tool, the development of academic understanding has been slow and dominated by descriptive studies. Therefore, this study contributes to the growing body of knowledge concerning how sponsorship works, through the application of the theoretical framework of consumer-basedb rand equity to the domain of sports sponsorship. Following a comprehensive review of the varying conceptualisations put forward in the literature, a four-f

APA, Harvard, Vancouver, ISO, and other styles

15

Gillespie, Ann Brett. "Corporate sponsorship : Virginia Tech women's athletics and Sara Lee /." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-03302010-020458/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Motroni, Milan. "Ethical implications of corporate sponsorship in college athletics : a case study." Scholarly Commons, 1993. https://scholarlycommons.pacific.edu/uop_etds/2257.

Full text

Abstract:

The purpose of this study was to explore issues of ethics as they relate to corporate sponsorship within Division IA college athletics. The research was conducted as a case study of a private Division IA college athletic department. Data were collected through a series of semi-structured interviews with areas of inquiry including corporate sponsorships, allocation of funding, and related budgetary concerns. Twenty individuals were interviewed. These included coaches, athletic administrators, and marketing representatives. All interviews were taped, subsequently transcribed, and analyzed for co

APA, Harvard, Vancouver, ISO, and other styles

17

Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Grant-Braham, Bruce. "An investigation into motorsport sponsorship : a comparative analysis of two and four wheeled sponsorship." Thesis, Bournemouth University, 2009. http://eprints.bournemouth.ac.uk/12329/.

Full text

Abstract:

The prime objective of the research is to establish why commercial sponsors use motor sport as an element of their marketing communications. A comparison has been undertaken between car and bike racing, as represented by Formula One and MotoGp, to establish any differences in approach. The initial historical element of the research revealed that motor sport had been sponsored by vehicle manufacturers since the origins of the petrol combustion engine in the late 19th century. Any suggestion that sponsorship of motor sport is a recent, late 20th century science has been dispelled. The investigat

APA, Harvard, Vancouver, ISO, and other styles

19

Greene, Amanda, Natalie L. Smith, and Charles W. Jones. "Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/6282.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Dees, Windy. "Measuring the effectiveness of commercial sponsorships in intercollegiate athletics." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0008267.

Full text

Abstract:

Thesis (M.S.E.S.S.)--University of Florida, 2004.<br>Title from title page of source document. Document formatted into pages; contains 129 pages. Includes vita and abstract. Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

21

Meng, Yue. "Influences on Chinese consumers' responses to domestic and foreign sports sponsorship." Thesis, University of Leeds, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.530825.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Maccari, Francesco <1992&gt. "Sports Marketing and brand sponsorship: the case of Pramac Racing team." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12180.

Full text

Abstract:

From its very early days, sport has had an impact on its society, the value it endorses and glorifies, almost mythicized, those who have been able to stand out from the rest. Subsequently, after the Industrial Revolution, when the masses started having access to more money and time, they dispossessed the upper classes from being the exclusive sport participants. With the enthusiasm of the masses and the technological growth that led to the introduction of television and cameras, hundreds of millions every year would watch international sports competitions, become attached to a team or an athle

APA, Harvard, Vancouver, ISO, and other styles

23

Bibby, David N., and dave bibby@aut aa nz. "adidas's sponsorship of the New Zealand All Blacks: The relationship between brand image and brand equity in sports sponsorship." RMIT University. Applied Communication, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20071220.094710.

Full text

Abstract:

This study explores the relationship between two theoretical constructs: brand image and brand equity in the context sports sponsorship. The sporting context for the study was the 2003 Rugby World Cup held in Australia. The research focused on the sponsorship relationship between the New Zealand All Blacks and their major sponsor and co-branding partner, adidas. Keller's (1993, 2003) customer-based brand equity models were the conceptual inspiration for the research, with Faircloth, Capella and Alford's (2001) conceptual model - adapted from the work of Aaker (1991) and Keller (199

APA, Harvard, Vancouver, ISO, and other styles

24

Farrelly, Francis John. "A predictive model of sport sponsorship renewal in Australia." Title page, abstract and table of contents only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phf245.pdf.

Full text

Abstract:

Bibliography: leaves 231-291. This thesis investigates key drivers of sponsorship renewal. The market orientation of sponsors, and their perception of their sponsored entity's (property's) market orientation, are analysed as antecedents of the trust invested by sponsors in the relationship, the level of commitment they exhibit and both the economic and non-economic satisfaction they derive from it. Sponsor economic and non-economic satisfaction and their commitment to the relationship are considered to be the ultimate drivers of the decision to renew. The argument is presented that sponsorship

APA, Harvard, Vancouver, ISO, and other styles

25

Maier, Markus. "Formel 1-Sponsoring : ökonomische und juristische Probleme /." Hamburg : Kovac, 2010. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018987313&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

GRYNBERG, CAIO DE ALMEIDA. "SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10758@1.

Full text

Abstract:

O patrocínio esportivo é uma das atividades promocionais de marketing que mais se desenvolveu nos últimos anos. Estimativas indicam que os valores investidos mundialmente nessa atividade cresceram mais de mil por cento nos últimos 20 anos, alcançando a soma de 21 bilhões de dólares em 2004. Apesar dos investimentos necessários para se conduzir um programa de patrocínio esportivo serem cada vez mais volumosos, nem sempre as empresas obtém o retorno esperado de seu investimento. Este trabalho tem como objetivo central compreender a efetividade do patrocínio esportivo junt

APA, Harvard, Vancouver, ISO, and other styles

27

Weissman, Mark Daniel. "SPORTS SPONSORSHIP: FAN LOYALTY AND PERCEPTION OF THE LAKE COUNTY CAPTAINS MINOR LEAGUE BASEBALL TEAM." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1417889352.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Davies, Fiona Margaret. "Examining the effects of alcohol-related sports sponsorship on teen attitudes and intentions." Thesis, Cardiff University, 2007. http://orca.cf.ac.uk/55640/.

Full text

Abstract:

In the light of public concern about underage alcohol consumption, and increasing use of sport sponsorship to promote alcohol brands, this research investigates interrelationships between teenagers' drinking intentions, involvement in sport, and responses to sponsorship. A Theory of Reasoned Action - based model is proposed, which predicts alcohol use intentions from attitudes toward alcohol, subjective norms, sporting involvement, and awareness of, knowledge of, and response to sponsorship. Data was gathered from 14-15 year olds in five Cardiff schools. Results showed significant gender diffe

APA, Harvard, Vancouver, ISO, and other styles

29

Herbster, David M. "Proposal to First Union Bank for corporate sponsorship of Virginia Tech athletics." Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10242009-020028/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Bjälevik, Jessica, and Maria Magnusson. "How to be successful in the sports agent business." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-5447.

Full text

Abstract:

<p>What is a sports agent and what does a sports agent do? This is described in the thesis, through an explanation of the different functions and characteristics. It is also discussed how to use these functions and characteristics in the best way so that the sports agent can reach success. The complex concept “success” is also discussed so that it is adapted to this thesis and the profession of sports agents. Furthermore, the thesis contains recommendations of how to be successful in the sports agent business.</p>

APA, Harvard, Vancouver, ISO, and other styles

31

Nickell, David. "The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships." Digital Archive @ GSU, 2010. http://digitalarchive.gsu.edu/marketing_diss/17.

Full text

Abstract:

While the volume of research on corporate event sponsorships as a marketing tool has increased markedly over the past decade, the results have done little to help marketers to justify sponsorship spending. Not only do marketers have little knowledge of a sponsored event’s financial return, they also struggle to demonstrate any impact on consumer behavior at all. Using multi-wave survey data, we quantified the financial impact of a sponsorship. We predicted the number of new buyers based upon changed brand attitudes, consistent with a hierarchy of effects model. We then established the finan

APA, Harvard, Vancouver, ISO, and other styles

32

Ngwenya, Zanele Ziphelele. "The value drivers of investing in sport-based corporate social responsibility initiatives." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25617.

Full text

Abstract:

This exploratory research study has provided the theorisation of the key drivers of why South African companies invest in sport-based Corporate Social Responsibility (CSR) programmes. The objectives of this research were addressed through a case study using unstructured qualitative interviews conducted with five (5) managers from companies that are funders and trustees of The Sports Trust. This research identified key drivers of companies’ investment in sport-based CSR as: social integration and economic development; assisting companies in implementing their strategies; improving the companies

APA, Harvard, Vancouver, ISO, and other styles

33

Ngan, May Ki Heidi. "A study of team sponsorship : perceived team performance and presence of sports stars as cues affecting purchase intention." HKBU Institutional Repository, 2006. http://repository.hkbu.edu.hk/etd_ra/769.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Liu, Yuqi. "Ambush Marketing: A Chinese Perspective." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/30227.

Full text

Abstract:

As one of the top topics in both scholarly and practical fields of sport sponsorship, ambush marketing research usually focuses on protection of the sports sponsor’s rights. Since five years after the 2008 Games, how China performs sponsor protection record after the Olympics should be evaluated. In response to the question, the investigator conducted a qualitative study involving 11 semi-structured interviews of subject-matter experts from various types of organizations in China and an archive content analysis. The interviews aimed at revealing further insights into how ambush campaigns are

APA, Harvard, Vancouver, ISO, and other styles

35

Cruz-Donayre, Xiomara, and Eliana Gallardo-Echenique. "Understanding a Lovemark Brand Through the Sponsorship of the Peru National Football Team." Springer Science and Business Media Deutschland GmbH, 2021. http://hdl.handle.net/10757/655961.

Full text

Abstract:

Brands are eager to gain their consumers love and respect by connecting with them in a more efficient manner in order to become a Lovemark. This happens very frequently in the football “world” as it is the sport with the biggest audience in the planet. This study analyzes the Lovemark Axis inside the sponsorship strategies directed toward the female audience. Semi-structured interviews were conducted, with the aim of analyze the perception of the consumers exposed to the ads of the sponsor brands of the Peru national football team. Results evidenced that the love and respect elements for the s

APA, Harvard, Vancouver, ISO, and other styles

36

Hájková, Lucie. "Zhodnocení sponzoringových aktivit partnerů seriálu závodů Kolo pro život." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85236.

Full text

Abstract:

This thesis deals with sports sponsorship, concretely with an evaluation of the sponsoring activities of partners for a series of competition mountain bikes called Kolo pro život. The first chapter of the theoretical section explains the definition of sponsorship and types of sponsorship. The second chapter deals with sports sponsorship, strategy and effectiveness. In the practical section starting with the third charter I introduce the competition series Kolo pro život. The fourth chapter focuses on the partners of the competition series, where I analyse the motivation of sponsorship, their g

APA, Harvard, Vancouver, ISO, and other styles

37

Lee, Seungeun. "The influence of product involvement and fan identification on response to team sponsors' products." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124223738.

Full text

Abstract:

Thesis (Ph. D.)--Ohio State University, 2005.<br>Title from first page of PDF file. Document formatted into pages; contains xiv, 116 p.; also includes graphics (some col.). Includes bibliographical references (p. 109-116). Available online via OhioLINK's ETD Center

APA, Harvard, Vancouver, ISO, and other styles

38

Seurkamp, Meredith. "NASCAR Sponsorship: Who is the Real Winner? An Event Study Proposal." Miami University Honors Theses / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1146069495.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Zhou, Yuan. "A study of the effectiveness of marathon sponsorship as an enabler of brand extension." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1705.

Full text

Abstract:

Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2010<br>A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand extension was considered as a means to assist brand revitalisation and revival; however, in order to render brand extension implementation successful proved another important aspect of this research. Therefore, this research answers the question: can marathon sponsorships h

APA, Harvard, Vancouver, ISO, and other styles

40

Francis, Lois Elenore. "An Examination of Print Placements: 1995-2008." BYU ScholarsArchive, 2009. https://scholarsarchive.byu.edu/etd/2157.

Full text

Abstract:

A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan, Pokrywczynski and Boyle (1995) determined the potential for exposure to advertising, brands, sponsors and symbols appearing in photographs in Sports Illustrated magazine. This thesis updates and expands the research on print placements through a content analysis of Sports Illustrated from 1995 through 2008.

APA, Harvard, Vancouver, ISO, and other styles

41

Maitland, Nicholas James. "Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media." Thesis, University of Canterbury. Media and Communications, 2015. http://hdl.handle.net/10092/11053.

Full text

Abstract:

Snowboard media producers attempt to create subculturally relevant videos that connect with the audience. Videos provide the opportunity to report and document snowboarding activity, highlight new developments and provide visibility to prominent participants and associated businesses. Being a well-known and esteemed snowboarding participant is advantageous to being a producer, as it provides an identifiable cultural capital and implies a trustworthy ‘by-riders-for-riders’ philosophy. Connecting with the viewers is vital, as the audience plays a role in the distribution of videos by sharing and

APA, Harvard, Vancouver, ISO, and other styles

42

Greene, Amanda E. "Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/4952.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Jensen, Jonathan A. "The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1426070279.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Hampl, Radek. "Sponzoring jako součást obchodní a marketingové strategie firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359926.

Full text

Abstract:

This diploma thesis focuses on the analysis of sponsorship, as one of the tools of business and marketing strategy of a company. The theoretical part of this thesis focuses on defining the concept of sponsorship and its position within the business and marketing strategy of a company. The practical part of this thesis focuses on the analysis of sponsorship activities of companies that are partners of the minor field Sales Management. The research is based on personal interviews with the top managers of these companies.

APA, Harvard, Vancouver, ISO, and other styles

45

Huang, Chien-Yu, and 黃建裕. "The Effects of Sports Event Sponsorship." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/89446290863187412656.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Fukumura, Takuyoshi. "A comparison of sport sponsorship objectives of companies in the United States and Japan." 2003. http://www.oregonpdf.org.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Berret, Timothy. "Strategic insights into sport sponsorship /." 1997. http://www.nlc-bnc.ca/obj/s4/f2/dsk3/ftp04/nq22951.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Chun-Yung, Chuang. "The Relationship Between Industry and Sports Sponsorship- Evidence of Professional Season Sport." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0017-1901200710281039.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

"Relationships in sport sponsorship: a marketing perspective." Thesis, 2008. http://hdl.handle.net/10210/1337.

Full text

Abstract:

D.Comm<br>Despite the large amounts of money spent on sponsorships and per implication sport sponsorship, little research is available concerning sponsorship practices in South Africa. There is thus a need for a research study or project to establish how corporate sponsors and sport organisations manage relationship marketing within sponsorships. Literature shows that there is a need to understand the various relationships in sport sponsorships, in order to be able to establish and maintain long-term successful sponsorship agreements.<br>Prof. W.J. Hollander Prof. J.Busser

APA, Harvard, Vancouver, ISO, and other styles

50

Oliveira, Diogo Matos dos Santos de Magalhães. "Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club." Master's thesis, 2019. http://hdl.handle.net/10071/19448.

Full text

Abstract:

Purpose: As football is a connection/loyalty-based sport, this study aimed to investigate the effects that a simultaneous sponsorship of two rival clubs has on the sponsor itself, as well as understand the reaction that team supporters display toward that situation. Another aim was to examine the existence of congruency of attributes between the sponsor brand and either of the clubs, in addition to understanding the effects of exposure on attitudes towards the sponsor and on purchase intentions, towards sponsor. Methodology: First a literature review was conducted on the topics of sports spon

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!