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Masteralexis, Lisa Pike, and Mark A. McDonald. "Enhancing Sport Management Education with International Dimensions Including Language and Cultural Training." Journal of Sport Management 11, no. 1 (January 1997): 97–110. http://dx.doi.org/10.1123/jsm.11.1.97.
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This article presents the results of a pilot study that found significant differences between U.S. and non-U.S. based international sport managers with regard to the educational background, language, and cultural training deemed essential for success in the global sports market. Educational and executive training programs in sport management should recognize sport's movement into a global market and consider providing students in their programs with the competency to compete for positions in sport on a global scale. To do so, sport management programs should offer a global perspective, which encompasses education for recognizing and avoiding potential barriers to effectively conducting sport business in societies where differences exist in language, culture, business, economics, and politics.
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Setiawan, Irwan, and Harmon Harmon. "Bisnis Olah Raga: Peran Bauran Pemasaran Pada Keberhasilan Usaha." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 13. http://dx.doi.org/10.35697/jrbi.v3i1.542.
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As a big city, Bandung needs sports area and facilities. However, in fact, just a little land available to be utilized. Seeing this potential market, some people who are keen to catch this opportunity are competing to set up the necessary sports facilities for residents. Futsal is one of the most famous. As a new business model, management needs various tactics and strategies to attract customers such as marketing mix strategy, yet the suitable marketing mix for sports business is still undiscoverable. For that reason, this study tries to find the dominant marketing mix that determines the success of a sports business venture, especially futsal, using the quantitative descriptive method. Collecting data from a total sample of 62 business units scattered in Bandung, the data from this sample then processed by the regression testing. The results prove that not all variants of the marketing mix futsal determine business success, critical success factors futsal sports business is largely determined by the quality of the product (futsal field) and supporting accessories.
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Tanklevska, Nataliya, and Vitaliy Vybranskyy. "Basics of sports marketing." Socio-Economic Problems of the Modern Period of Ukraine, no. 6(140) (2019): 20–25. http://dx.doi.org/10.36818/2071-4653-2019-6-4.
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Today, the sports sphere is an important element of the state's market system and plays a significant role in shaping a healthy lifestyle. It requires innovative approaches to train highly qualified sports marketing personnel to promote the industry and develop it. Sports marketing is a kind of symbiosis of classic marketing and specific principles of entrepreneurial activity in the field of physical culture and sports. One of the main factors that have led to the possibility of developing marketing in the field of sports was the vector of changes in the priorities and methods of influence of the state management of sports sector in conditions of sustainable development of business structures. The development of sports marketing, as a field of science and practical tool, began to take shape at the beginning of the twentieth century, when the production and consumption of sports services began to expand rapidly and competitive relations and competition for customers and sales intensified. The paper determines that professional physical education has a significant influence on formation of economic thinking in the field of sports, where the sport itself acts as a customer of training services, and higher education institutions - a supplier to training highly qualified specialists in this field. The development of sports marketing by its division into phenomena is considered. There are three main phenomena of the sports sphere, namely: the social phenomenon, which denotes the real field of wide public influence, the economic phenomenon - keeping the mission of sport in balance with the sphere of business activity, and the political phenomenon - strengthening the image of the state among other countries through sports success. Physical education and sports marketing involves the use of various marketing tools, principles and functions. Effective application of marketing and skillful application of methods of marketing activity management will allow transforming the industry of sports into a powerful business structure.
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Chadwick, Simon. "Spanish success and its influence on sports marketing." International Journal of Sports Marketing and Sponsorship 8, no. 3 (April 2007): 1. http://dx.doi.org/10.1108/ijsms-08-03-2007-b001.
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Mauboussin, Michael J. "The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing." CFA Institute Conference Proceedings Quarterly 30, no. 3 (September 2013): 44–51. http://dx.doi.org/10.2469/cp.v30.n3.1.
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Mutter, Felix, and Tim Pawlowski. "Role models in sports – Can success in professional sports increase the demand for amateur sport participation?" Sport Management Review 17, no. 3 (August 2014): 324–36. http://dx.doi.org/10.1016/j.smr.2013.07.003.
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András, Krisztina, and Zsolt Havran. "New business strategies of football clubs." Applied Studies in Agribusiness and Commerce 9, no. 1-2 (September 1, 2015): 67–73. http://dx.doi.org/10.19041/apstract/2015/1-2/13.
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The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical evidences about these effects based on data about revenues, transfer balance, financial and sport successes. We focus on Western European leagues and classify clubs based on their business and sport strategies.
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Skellam, Linda J. "Healthy Business: The natural practitioner's guide to success." Physiotherapy 77, no. 5 (May 1991): 356. http://dx.doi.org/10.1016/s0031-9406(10)61812-3.
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Rishi, Bikramjit, Neil Sabnis, and Sayani Bagchi. "Hockey India league: remnants of India’s long lost glory." Emerald Emerging Markets Case Studies 7, no. 2 (June 19, 2017): 1–10. http://dx.doi.org/10.1108/eemcs-08-2016-0180.
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Subject area Marketing management, Sports marketing. Study level/applicability The case is targeted at students of postgraduate and undergraduate programmes in business administration, specialising in marketing management/sports marketing. Case overview The Hockey India League (HIL) failed to make its mark. After the grand success of the Indian Premier League in India, there were hopes afloat for the HIL to follow suit. However, while the Pro Kabaddi League and the Premier Badminton League received much appreciation from a devout audience, the HIL did not quite live up to its expectations. With its evident failure for two consecutive seasons, investor sentiments were at an all-time low and most stakeholders wanted to back out. The future of the HIL now hangs in the balance, with the uncertainty of whether it should be shut down or given one more chance. Expected learning outcomes The participants are required to understand the Indian sports environment and the factors that play a major role in making a sport not only popular but also lucrative from the point of view of the investors. They will be called upon to improvise on the existing format of a sport, making it more attractive to the audience. Through such an exercise, they will understand how strategic changes to basic game formats can impact its success or failure. The case will encourage participants to think about viable business models for the revival of different types of sport. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.
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Kler, Balvinder Kaur. "The world’s toughest mountain race." International Journal of Event and Festival Management 7, no. 2 (June 6, 2016): 117–36. http://dx.doi.org/10.1108/ijefm-02-2016-0011.
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Purpose The Climbathon is an annual mountain running championship that takes place in Kinabalu Park, Sabah, Malaysian Borneo. Participants race to the peak (4,095.2 metres) and back, a distance of 21 kilometres of rainforest and mountain terrain, with a steep vertical gain of 2,300 metres. The purpose of this paper is to evaluate the first 25 years of the Climbathon and to identify the key success factors behind the staging of this small-scale international sports event in Southeast Asia. Design/methodology/approach The research design for this study is interpretive, utilises a qualitative case study approach incorporating analysis of documents, oral history interviews, and personal observations gained through attendance and volunteering at the event which produced six insights, suggested as key success factors for the Climbathon. This study was guided by one key research question, to understand what has ensured the continuity of this small-scale international sports event known as the Climbathon. Findings Findings suggest the Climbathon has endured the test of time due to an innovative use of the summit trail, adherence to international sporting regulations, a pro sports tourism public policy led by the tourism ministry, membership to international sports organisations, corporate sponsorship, and a special sense of place towards Mount Kinabalu and the Climbathon for the event organisers, volunteers and officials. Research limitations/implications This case study presents knowledge about the Climbathon but findings are not generalisable. Any application of the success factors would have to be as guidelines adapted for a specific sport event. The use of oral history as part of a case study is subjective and open to interpretation. Future work could incorporate interviews with participants, spectators, volunteers and the local sub-committees to gain alternative perspectives. Originality/value This study makes an original contribution to the events and tourism field by presenting a case study on the success factors of the Mount Kinabalu International Climbathon. The study suggests a three pillar model of “Place-Plan-People” which may be used as a guiding philosophy for event development and delivery of small-scale international sports tourism events in Asia and elsewhere. The inclusion of oral history as part of a case study research design is novel and useful when knowledge is not available in any published form.
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Kealy, Patrick, Yatin Shastri, Francisco Battistini, Tyler Durrell, Jeong Huh, and Nola Agha. "Bloomberg Sports: Information Overload Goes Abroad." Case Studies in Sport Management 3, no. 1 (January 2014): 1–12. http://dx.doi.org/10.1123/cssm.2014-0005.
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Bloomberg Sports uses sports analytics to create advanced decision tools for professional teams and fantasy sports users. Their success in both the business and consumer markets stems from vital partnerships with Major League Baseball Advanced Media (MLBAM), Yahoo!, ESPN, and CBSSports. In a period of increased domestic competition, Bloomberg Sports is searching for the most appropriate international growth strategy. This expansion effort recently was aided by a new joint venture with IMG. By analyzing the market, industry, competitors, and products, important decisions can be made to help Bloomberg Sports expand and grow.
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Gaskins, David A., Stephen V. Rey, and David L. Scott. "Celebrating Your Recreational Sports Alumni: Connecting Generations for Future Success." Recreational Sports Journal 30, no. 2 (November 2006): 136–41. http://dx.doi.org/10.1123/rsj.30.2.136.
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Previous recreational sports employees and participants represent a tremendous source of history, knowledge, insight, collaborative potential, and life experiences. Connecting prior generations of personnel and participants can acknowledge the past, be beneficial to the present, and energize the future. The rationale for establishing an alumni network within a recreational sports department is that such a network can provide a multitude of morale, business, communication, and qualitative benefits. The development of an alumni network can also help create a sense of pride, tradition, and excellence in a recreational sports department. Finally, it can provide guest instructors with specialized expertise, open the door for sponsorship opportunities, and allow for a productive partnership with the alumni office. Good alumni relations start with the experience that is provided to individuals while they are at the institution. Once the decision is made to introduce alumni programming, the recreational sports administrator must then determine objectives, define the target group, and collect and categorize data. Dates and times for programs and services must then be selected, communication methods identified, and specific media must be chosen. Plans for this endeavor will also be greatly influenced by the level of funding and amount of resources allotted. Examples of techniques that have been successfully implemented at various institutions include newsletters, group functions, philanthropic activities, and recognition.
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Ward, Patrick, Johann Windt, and Thomas Kempton. "Business Intelligence: How Sport Scientists Can Support Organization Decision Making in Professional Sport." International Journal of Sports Physiology and Performance 14, no. 4 (April 1, 2019): 544–46. http://dx.doi.org/10.1123/ijspp.2018-0903.
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The application of scientific principles to inform practice has become increasingly common in professional sports, with increasing numbers of sport scientists operating in this area. The authors believe that in addition to domain-specific expertise, effective sport scientists working in professional sport should be able to develop systematic analysis frameworks to enhance performance in their organization. Although statistical analysis is critical to this process, it depends on proper data collection, integration, and storage. The purpose of this commentary is to discuss the opportunity for sport-science professionals to contribute beyond their domain-specific expertise and apply these principles in a business-intelligence function to support decision makers across the organization. The decision-support model aims to improve both the efficiency and the effectiveness of decisions and comprises 3 areas: data collection and organization, analytic models to drive insight, and interface and communication of information. In addition to developing frameworks for managing data systems, the authors suggest that sport scientists’ grounding in scientific thinking and statistics positions them to assist in the development of robust decision-making processes across the organization. Furthermore, sport scientists can audit the outcomes of decisions made by the organization. By tracking outcomes, a feedback loop can be established to identify the types of decisions that are being made well and the situations where poor decisions persist. The authors have proposed that sport scientists can contribute to the broader success of professional sporting organizations by promoting decision-support services that incorporate data collection, analysis, and communication.
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Kekez, Ivan, Maja Ćukušić, and Mario Jadrić. "Data mining approach for business value analysis in basketball." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 227–48. http://dx.doi.org/10.31784/zvr.9.1.14.
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With the rapidly increasing volume of data, novel methods and technologies for their analysis, and opportunities to support decision-making processes emerge in the domain of sports analytics. This, in particular, applies to analysing athletes’ performance and calculating related business added value in major sports leagues such as the National Basketball Association (NBA). Specifically, the financial success of a team/franchise depends not only on the results of the games but also on the success of attracting marketable individuals who bring higher business value. In that regard, this paper aims to demonstrate the potential and importance of data mining methods to uncover the factors influencing the decisions related to the player selection based on individual results, physical characteristics, and professional contract salaries in the NBA. For the study, 22 datasets were integrated into three large datasets. The data covers the period from 1946 (when the league was founded) to 2017. Data mining models were developed in RapidMiner, enabling correlation, cluster and regression analysis. Change in the factors affecting the selection of new players in recent years was uncovered, while the classification revealed, for example, that more than 50% of players have below-average coefficients of efficiency and individual result contribution. An artificial neural network algorithm was used to identify discrepancies for players with high-salary contracts as many do not meet high-performance standards. The study demonstrates how classification and prediction models can serve sports analysts and managers in making decisions related to future professional contracts and predict future salaries for active players, among other contributions.
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Tasaddoghi, Zahra, Seyed Mohammad Hossein Razavi, and Saeed Amirnezhad. "Designing a Success Model for Entrepreneurs in Sports Businesses." Annals of Applied Sport Science 8, no. 3 (August 1, 2020): 0. http://dx.doi.org/10.29252/aassjournal.773.
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HOBI, AGNIESZKA, AGNIESZKA HOBI, TADEUSZ HUCISKI, TADEUSZ HUCISKI, JACEK KOWALCZYK, and JACEK KOWALCZYK. "Needs and Emotions in Women’s Sports – Implications for Innovative Psychosocial Interactions." Journal of New Medical Technologies 22, no. 2 (February 25, 2015): 122–32. http://dx.doi.org/10.12737/11857.
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Sport in the world has been utilising psychology for a long time. In the most developed sports countries much higher emphasis has been laid for many years rather on development of psychosocial and coaching competence than strictly technical acquirements. Sports competition in basketball proceeds in conflict conditions and due to this it exerts a multilateral effect on psychic activities of participants. What is more, activity effectiveness during the game depends in a large degree on the development level of the psychoemotional, intellectual and volitionary sphere of sportsmen. Hence, investigations of the psychological factor on the process of achieving sports mastery by basketball women players, characterised by specific psychological characteristics, raise significant interest. Investigation of individualistic predispositions and resulting psychosocial behaviour plays an important role in sports activities, during the training process, as well as during competitions. Determination of relations between different psychological and pedagogical interaction characteristics is necessary for the individual and group management of a team in extreme situations. In the first part of the paper we will present personality characteristics assessed by the Gough test, which significantly correlate with sport effectiveness, as well as the personality model, conditioning high game effectiveness. In the second part we will present an innovative psychosocial system of mutual interactions between intentions, self-confidence, emotions, influence on game concentration in the team cohesion and situation self-creation system. IMOPEKSIS comprises the synthesis of newest achievements in the scope of success, business and sports psychology with 30-years experience of a permanent training experiment and sports competition. Experience has been verified by everyday variability of behaviour, individual and partner, group, situation feelings evaluated by sports successes in the form of World, European Vice-Championships and Polish Championship medals in women´s basketball.
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Van Dijk, Youvale. "Developing a career strategy for tennis talents." ITF Coaching & Sport Science Review 23, no. 66 (August 31, 2015): 13–15. http://dx.doi.org/10.52383/itfcoaching.v23i66.135.
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In the business industry strategic planning is vital in reaching objectives and experiencing success. Tools to create a successful management strategy in the business field can be applied to sports and hence to tennis. This article provides coaches with practical tools to formulate a career strategy for tennis talents.
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Antoldi, Fabio, Elisa Capelletti, and Chiara Capelli. "Reconsidering the multi-sports club business model: designing effective new strategies in the face of environmental changes." Measuring Business Excellence 20, no. 4 (November 21, 2016): 10–27. http://dx.doi.org/10.1108/mbe-08-2016-0040.
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Purpose This paper aims to discuss the importance of reconsidering the business model in the organizations, to ensure success over time. The paper lies on the analysis and development of the strategies of ten “Società” Canottieri’ – multi-sports clubs in Northern Italy. Design/methodology/approach The strategies of these clubs have been studied via detailed interviews, as well as data and document analysis. Subsequently, two workshops with the management of the clubs were carried out, to collect evidence of the challenges to their sustainability and to identify possible strategies to overcome these challenges. Findings Drawing on Osterwalder’s Business Model Canvas framework and Demil et Lecocq’s approach to business model (a Penrosian approach about the on-going dimension of change as a permanent state of organization), the paper describes how recently emerging issues (external and internal changes) have challenged the traditional business model of these clubs. Finally, authors identify specific actions necessary to (re)create a new value proposition and to modify the sports clubs’ organization in the future, to assure sustainability and success. Originality/value Currently, business model analysis within contexts of (apparent) no economic value creation still remains a relatively unexplored field. The paper describes an effective methodology to implement the business model analysis into a group of independent non-profit organizations. To implement this analysis, the authors adopted the model of Business Model Canvas, but using a transformational and dynamic approach.
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Budiyuwono, Hartanto, and Shirli Putri Asri. "Zoning Transformation at Sport Center and Its Influence Toward Housing-Case Study: Arcamanik Sport Center and Arcamanik Housing in Indonesia." Review of European Studies 10, no. 4 (September 5, 2018): 65. http://dx.doi.org/10.5539/res.v10n4p65.
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Housing and settlements in Indonesia continue to grow to meet the needs of people in their homes. This increase is growing with other facilities, to become a sports facility, as happened in Arcamanik settlement, in city of Bandung, Indonesia. In development of its housing function, there are other function changes that occur in the residential building. That is a change of dwelling house that develops as a place of business. These housing and settlements prioritize quality of community life by building public and social facilities, especially in the health sector such as the Sport Center area. Activity of this sports center is growing up to the national game in Indonesia. By doing research on the activities of the sports center that occurred, and development of changes in function of housing, the resulting transformation zoning that occurs. Expected to improve the health and success of urban areas.
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Lamperd, W., D. Clarke, I. Wolframm, and J. Williams. "What makes an elite equestrian rider?" Comparative Exercise Physiology 12, no. 3 (September 15, 2016): 105–18. http://dx.doi.org/10.3920/cep160011.
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Eight international riders from Olympic equestrian disciplines, participated in semi-structured interviews investigating developmental factors which they felt had helped them achieve and retain elite status. Key factors were present across the variable rider journeys to elite status. Riders demonstrated a natural aptitude for horse sports, a desire to learn combined with exposure to environments which fostered confidence and skill development: access to elite and developmental horses, observing elite riders, access to coaches and parental support. Riders consistently questioned the status quo of their practice: through partnerships with multiple horses, self-development and horse-development, and were motivated and driven, with a clear belief that they would achieve success; attributes that remain once elite status was achieved. Success appears initially motivated by participation in equine sports for fun and as rider investment was rewarded by winning, with associated financial benefits. When elite status is attained, motivation and definitions of success become focused more upon the relationship with their horse and the constant challenge of developing their own and their horses’ skills. Elite status appears associated with a successful philosophy that underpins rider’ practice: the way riders’ think, ride, train and run their business, underpinned by distinct individual philosophies. These factors combined help riders remain successful at the highest level of their sport.
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Johnson, Scott A., and Janice S. Miller. "Managing age diversity for customer service success in sports organisations." International Journal of Sport Management and Marketing 2, no. 1/2 (2007): 83. http://dx.doi.org/10.1504/ijsmm.2007.011392.
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Peručić, Doris, and Maro Joković. "Marketing menadžment u sportu - primjer dubrovačkih sportskih klubova." Oeconomica Jadertina 8, no. 1 (September 26, 2018): 18–29. http://dx.doi.org/10.15291/oec.2729.
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Marketing plays a key role in society as a whole. Sports marketing encompasses all processes for creating and delivering value and transmitting its message, starting from the specific conditions in which relationships between market players are formed and how it affected the success of sport clubs and sporting events. In a large number of sports clubs, there is still no systematic application of marketing. The paper deals with the application of marketing in Dubrovnik sport clubs s been developed. The survey was conducted by a deep interview with leading people of the most successful Dubrovnik sport clubs and with the Secretary of the Dubrovnik Association of Sports. The causes of non-implementation of planning and systematic marketing application in the sports facilities in Dubrovnik, current marketing activity, problems encountered and the guidelines for a better understanding of the importance of marketing in sports were presented thereto. The research has confirmed that there is no systematic application of marketing in Dubrovnik sports facilities and that marketing activity activities are mostly reduced to numerous forms of marketing communication with the target market segments. Management awareness of the importance of sports marketing is developed, club leaders and Association point out the exigency to establish marketing departments within clubs, but in practice this has not yet been realized. Along with lack of financial resources, insufficient understanding of marketing as a business philosophy is one of the main reasons for not applying systematic marketing practices to sports facilities. To successfully manage marketing in sports facilities, it is crucial to engage sports marketing professionals/managers, but at the same time keep in mind that this is a club comprehensive initiative that drives its vision, mission, and strategic planning.
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Willie, Paul A. "Revenue management for Canadian professional sports organizations." Worldwide Hospitality and Tourism Themes 9, no. 4 (August 14, 2017): 451–63. http://dx.doi.org/10.1108/whatt-04-2017-0021.
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Purpose This paper aims to recommend opportunities for professional sport leagues in the USA and Canada to apply the art and science of revenue management in order to minimize potential losses and maximize profits. Design/methodology/approach The evolution of current key revenue management concepts is presented from their initial stages to their current level of implementation. In addition, the literature regarding the strongest business models is reviewed and examined in the context of current successes and challenges across the major sport leagues in North America. Findings Five revenue streams in sports organizations are identified and analysed. Five key elements for revenues are highlighted as strategic tools used to maximize effectiveness in achieving revenue management goals. A series of recommendations is made to best use revenue management including careful negotiation of television contracts, the use of dynamic pricing models, maximization of partnerships and sponsorships, acceptance of new approaches to food and beverage and accessibility of sport merchandise to customers. Practical implications At the regional, national and international levels, sports organizations should review their current business practices to identify areas to improve their revenue management in light of the recommendations in this paper. Originality/value Although the use of the concept of revenue management in sectors of tourism has evolved since early 1970s, its application in professional sports is relatively new. Therefore, this paper provides value to professional sports organizations to optimize their profitability.
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Nešić, Branimir, and Milan Nešić. "Possibilities of SIPOC model application in management of sports organizations." Poslovna ekonomija 14, no. 2 (2020): 38–51. http://dx.doi.org/10.5937/poseko18-28878.
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Modern tendencies in the management of sports organizations define that success in business predominantly depends on the efficiency and effectiveness of meeting the needs of clients/users of services. Entrepreneurial attitudes about the way of managing sports organizations are becoming recognizable in sports, where the competitive advantage is primarily based on the sentence - what the organization can do and what it can do better than others (and not on what it has and the others do not). With this regard, the implementation of modern methods to improve performance is set as a synonym for business success with the aim of satisfying the members of the organization and related stakeholders. The application of various tools and techniques of marketing management in sports organizations is based exclusively on the determinants of basic marketing functions. One of these functions is the promotion of products and services as a form of direct approach of the sports organization to its surroundings. One of the interesting tools with high applicability is the SIPOC model (created as an elaboration of Deming's PDCA system). It is characterized by managerial activity on efficient mapping and identification of the acute state of processes in the organization that are crucial for the relationship with clients. This is a tool that helps the management of the organization, as a supplier of products and/or services, identify customers (clients/users), identify their (but also its own) real needs. Based on this information, it optimizes all the processes necessary in the creation, production and delivery of products/services. The possibility of applying the SIPOC model in sports organizations can best be realized in activities aimed at improving the quality of sports services. It treats marketing activities as a process that seeks to meet the needs of three groups of related stakeholders: (a) direct service actors (sports organization with its resources), (b) end users (clients) and (c) external stakeholders.
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Thornton, Olivia, and Naroa Etxebarria. "Against the odds of tradition: nudging the glass ceiling of sport leadership." Gender in Management: An International Journal 36, no. 5 (May 17, 2021): 591–604. http://dx.doi.org/10.1108/gm-01-2020-0013.
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Purpose The purpose of this study is to capture the journey of the first female leader in sports management in her country in the south-east Asian region for their National Sport and the values and behaviors enabling her to achieve it. Design/methodology/approach The study uses a mixed-methods case study design, quantitative and qualitative outcome measures, to assess the career progression of the first female executive director of a national sporting organization in her country, namely, BWN and her involvement in a two-week intensive sports management, leadership and development program. Findings A professional and courageous approach to identify and implement honest and evidence-based solutions were key for BWN’s success. BWN complemented professionalism with soft skills, clear communication and an outcome-based approach to challenging situations, successfully influencing change within her national sporting organization. This female leader is an inspiring role model for other women and her professionalism her most influential value driving innovation in sports management and organizational change. The positive impact she had in her community highlights the significant contributions female leaders can have within the sports leadership context, given the opportunity and scope to do so. Originality/value For the first time in her country, the unsolicited and unprecedented evidence-based approach, professionalism and proactivity assisted BWN with her colleagues accepting her as the first woman on the executive board of her national sporting body of one of the most celebrated national sports. Breaking the mold with unexpected (positive) behavior might be the secret to further breakthroughs for women in sports management.
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DOĞAN, İsmailcan. "A CONCEPTUAL ASSESSMENT OF SPONSORSHIP ACTIVITIES AND MACRO ELEMENTS AFFECTING SUCCESS IN FOOTBALL." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 2 (April 1, 2021): 555–70. http://dx.doi.org/10.7456/11102100/015.
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Football is an important sport that today attracts large audiences. Because of this interest in football, this sport has been the subject of academic studies of many disciplines in the Social Sciences. However, it is considered in the context of football sponsorship, especially in public relations, marketing and Communication Studies, and research is carried out on it. As is known, sponsorship activities are an important application used for different goals and goals in communication strategies for businesses. Today, when we examined the areas where businesses will be carried out for sponsorship, sports fields, in these fields, especially football, offering significant opportunities for businesses and is a sport that is effective in reaching their target audience. In this study, the focus was on the dynamics affecting success in sponsorship practices in football for businesses. The main aim of the study is to contribute to the literature by making a conceptual assessment of the main factors affecting success in football sponsorship studies. In this context, the literature review method was used in the study. Businesses that will make it work sponsorship in football as a result of the assessment of the key points that need to be careful: the target audience of the media in determining the interest in football sponsorship activity, which will be the determination of the interest in football, sponsorship or support will be given, which will be supported football club football player's image as a type of activity, and finally discussed and evaluated.
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Green, Daryl D., Jack McCann, Stephanie Dirlbeck, Nancy Lopez, and Sarah Lopez. "Mobilizing Missions in a Disruptive World: International Sports Federation Case Study." Management and Economics Research Journal 6 (2020): 1. http://dx.doi.org/10.18639/merj.2020.1042604.
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Nonprofit organizations have been a part of the US business economy since the late 1800s. Religious nonprofits have seen consistent growth in availability and services for the past several years. With that growth, there is increased competition. The purpose of this case study is to analyze International Sports Federation, a nonprofit organization, and provide recommendations for sustainable growth. Today’s religion-focused organizations find themselves challenged in a disruptive climate. The result of this research is beneficial to scholars and practitioners, so that they can assist religious nonprofit organizations in gaining sustainable success under the lens of disruptive change in the marketplace.
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Shams, S. M. Riad. "Stakeholder Relationship Management in Online Business and Competitive Value Propositions." International Journal of Online Marketing 6, no. 2 (April 2016): 1–17. http://dx.doi.org/10.4018/ijom.2016040101.
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In one hand, marketers have privileges to obtain additional information about their target markets through the online businesses. On the other hand, customers and other stakeholders have an enormous flow of information to compare between competitive value propositions, available in the market. In this market competition, understanding the customers' and other stakeholders' value anticipations would be a central success factor for marketers to prolifically develop competitive value propositions, based on understanding the customers' and other stakeholders' needs, wants and expectations. Stakeholder relationship marketing has a history, as well as further potentials to understand stakeholders' value anticipations. From this context and based on an inductive constructivist approach, this study develops insights and proposes a conceptual framework on how various sports organizations manage their stakeholder relationships through their online business platforms, in order to design and deliver competitive value propositions.
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Chen, Xiao Jie. "The Relation between Sports Building and City Image." Advanced Materials Research 919-921 (April 2014): 1549–52. http://dx.doi.org/10.4028/www.scientific.net/amr.919-921.1549.
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In the theme park and the mass media programs become more and more stylized today, sports reflect the dramatic value it unpredictable. Sports games and TV can create has shocks the strength of scene, and this "reality" becomes the unpredictable nature of the carrier, it can obtain immeasurable business value and city culture of success. Sports buildings to become the new urban symbol, and obtained the original town hall, only a! J galleries and museums can obtain the attention. From twentieth Century the western city construction development history can be seen, city image and city planning and architectural design has great relevance. But the city image seems are always as city construction activities, products, changes with the design theories and ideas vary products. City image is stuck in the design concept of level of city image building.
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Ariyani, Nafiah, and Farhat Umar. "Typology of Stakeholders in Perspective of Sustainable Tourism Development Use Mactor Method." Urban Studies and Public Administration 3, no. 4 (November 26, 2020): p20. http://dx.doi.org/10.22158/uspa.v3n4p20.
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Tourism represents a complex multi-actor system. The successful sustainable development of tourism areas requires all stakeholders’ support and a map of the strengths, the relations, and the interests of stakeholder actors to determine appropriate institutional policies. This study aims to map stakeholders’ character at the Kedung Ombo tourism area development as a favorite potential destination in Central Java, Indonesia. Data collection used the focused group discussions method. The data analysis used was the Mactor method. This research shows that the Pemalijuana River Flow Management Office, the Indonesian State Forest Company, and the Regional Development Planning Agency were the dominant actors. The Department of Youth, Sports and Tourism, College, village government, the youth organization, and business people are relay actors. College is an autonomous actor; meanwhile, the youth organization, local government, and community are actor-dependent. The Regional Development Planning Agency Department of Youth, Sports and Tourism, college, village government, youth organizations, and business people are convergent actors who can build strong alliances. The support of BBWS Pemali Juana and Perhutani to collaborate is needed to succeed. The research findings are the basis for making a participative institutional design for the Kedung Ombo tourist area’s success and sustainability.
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Franco, Mário, and Heiko Haase. "Success factors in university sport partnerships: a case study." EuroMed Journal of Business 12, no. 1 (May 2, 2017): 87–102. http://dx.doi.org/10.1108/emjb-04-2016-0011.
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Purpose From a resource-based perspective, the purpose of this paper is to analyse the key success factors underlying inter-organisational partnerships in the university sport sector. Design/methodology/approach To attain this objective, the paper uses a qualitative approach, performing an exploratory case study in a Portuguese higher education institution. Four interviews with key informants and documentary analysis served for data collection. Findings Based on the case evidence, five generic success factors emerged: relationships, partner selection, complementarity, sporting performance and organisation, which are likely to determine the success of partnerships in the field of university sport. Practical implications University sport managers and other actors in the field should bear the major success factors in mind when taking strategic decisions. Specifically, relational capital and the complementarity of resources seem to be important in initiating and managing sport partnerships. Originality/value This exploratory study contributes to advancing knowledge of inter-organisational partnerships in a particular area: sport in higher education. More precisely, this research outlines which success factors are relevant in sport partnerships and deserve further investigation with other research designs.
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Lupinek, Joshua M. "Tracing the ABC’s of brand community." International Journal of Sports Marketing and Sponsorship 20, no. 2 (May 7, 2019): 291–306. http://dx.doi.org/10.1108/ijsms-09-2017-0103.
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Purpose The purpose of this paper is to add a needed sport foundation for the brand community conversation evolution within the International Journal of Sports Marketing and Sponsorship (Popp et al., 2016; Richelieu, 2008; Trail et al., 2016) from the spark of Gladden and Funk’s (2001) brand association and loyalty in sport. Design/methodology/approach This paper traces the evolution of brand community research from its beginnings in the general business literature to the current brand community research in sport marketing today. Muniz and O’Guinn (2001) define brand communities as a specialized and non-geographically bound community based around a set of structured social relationships amongst admirers of a brand and are often recognized as the most integral relationship component of consumers to brands (Muge and Ozge, 2013). Findings Media transcends geography and brand communities will continue to transcend geography to the boundaries of mass media. Practical implications With this growing importance on attachment to brand community (ABC) through mass media, or attachment team in the sport context, further exploration on attachment variables is critical for the success of the next evolutionary stage of brand communities. Originality/value An ABC framework in the sport setting is proposed through multidisciplinary variables gathered in a review of brand community literature to address the unique attachment perspectives of sport consumers.
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Van Reeth, Daam, and Wim Lagae. "A blueprint for the future of professional cycling." Sport, Business and Management: An International Journal 8, no. 2 (May 14, 2018): 195–210. http://dx.doi.org/10.1108/sbm-02-2017-0010.
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Purpose Professional road cycling has the capacity to be a major worldwide spectator sport, but has yet, in the eyes of many, failed to realize its full potential. There is a growing awareness that profound reforms are crucial for the sport’s future success. The purpose of this paper is to explore the conditions which the sport must address, and define a new business model for professional road cycling. Design/methodology/approach The paper uses qualitative data to screen professional road cycling’s current business model, and to present a coherent vision on the changes needed to reform the sport. Information was gathered from archival material and from talks with stakeholders. Findings The paper presents a blueprint for the future of professional cycling. It identifies 6 vital building blocks and 25 specific action points, beginning with the idea that professional road cycling needs a stable business model that produces a valuable core product. Originality/value Professional road cycling is is conservative by nature and changes are extremely difficult to implement. This contribution presents a glimpse of one possible future for professional cycling, if cycling’s policy makers acknowledge the need for profound reforms of the sport and are willing to make the necessary changes.
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Lee, Kyung-Jin, and Chang-Su Kim. "An Empirical Study on the Relationship between the Key Success Factors and the Usage Effect of the e-Sports Business." Journal of Information Systems 20, no. 2 (June 30, 2011): 109–34. http://dx.doi.org/10.5859/kais.2011.20.2.109.
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Woo, Youngshin, Wooseok Choi, Insik Min, and Mugoan Jeong. "Korean Business Groups and Performance of Group-Affiliated Professional Sport Teams: Focusing on the Asian Financial Crisis." Sustainability 12, no. 17 (August 25, 2020): 6888. http://dx.doi.org/10.3390/su12176888.
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This study examines the impact of Korean business groups, chaebols, on the sporting performance of their affiliated professional sports teams using game data from 1983 to 2013. We investigated whether or not chaebol ownership of professional sports teams is more efficient than non-chaebol ownership in achieving athletic success on the field of play. Our empirical evidence found that the chaebol-affiliated teams are more likely to be the league winners or finalists than non-chaebol teams are. We also tested the relationship between the financial crisis in the wider economy that deflates firm resources and athletic outcomes in the affiliated teams. In the tests, which divide the sample period into three 10-year periods, the results of two sub-samples (1983–1993 and 2004–2013) were in line with previous results. We, however, identified an exception when chaebol teams did not play in more final matches of a league between 1994 and 2003, the time interval that includes the period of drastic restructuring of business groups during the 1997 Asian financial crisis.
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Weinberg, Robert, and Matthew McDermott. "A Comparative Analysis of Sport and Business Organizations: Factors Perceived Critical for Organizational Success." Journal of Applied Sport Psychology 14, no. 4 (March 2002): 282–98. http://dx.doi.org/10.1080/10413200290103563.
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Pennington, Todd R., Keven A. Prusak, and Carol Wilkinson. "Succeed Together or Fail Alone: Going From Good to Great in Physical Education." Journal of Teaching in Physical Education 33, no. 1 (January 2014): 28–52. http://dx.doi.org/10.1123/jtpe.2013-0065.
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“What we have is a systemic failure —one that involves the relationship of physical education programs in public schools with teacher preparation in higher education.”(Siedentop & Locke, 1997). This assessment led Prusak, Pennington, Vincent-Graser, Beighle, and Morgan (2010) to an examination of a school district that seemed to have achieved Systemic Success in PE (SSPE). The authors sought to understand SSPE’s history from conception to institutionalization. This three-year, qualitative, follow-up study was conducted using Collins’ (2001) framework from Good to Great: Why Some Companies Make the Leap… and Others Don’t.Making this examination from a business sector perspective provides an insightful look into the making of SSPE. Results of this study provide evidence that while social sector organizations (such as education) share much in common with business sector companies, there are distinct and fascinating differences. Collins’ (2001) framework is both confirmed and extended in this study. Findings also provide a means for PE practitioners and PETE programs to accomplish what Siedentop and Locke (1997) hoped for—to succeed together.
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O’Boyle, Ian. "Corporate governance applicability and theories within not-for-profit sport management." Corporate Ownership and Control 9, no. 2 (2012): 335–42. http://dx.doi.org/10.22495/cocv9i2c3art3.
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This paper examines the role of corporate governance in non-profit sport organisations. Governance within the traditional business environment is a crucial issue for the ultimate success or failures of an entity. This study analyses if the structures and systems of governance within traditional business can be transferred to a sport organisation. The various governance theories are examined to assess their applicability within a sport organisation and the role of the board is also analyzed within the study. Finally, this paper examines areas of conflict which may arise relating to governance and concludes by offering a best practice approach to this integral issue within any modern sport organisation.
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Martínez-Cevallos, Daniel, Alejandra Proaño-Grijalva, Mario Alguacil, Daniel Duclos-Bastías, and David Parra-Camacho. "Segmentation of Participants in a Sports Event Using Cluster Analysis." Sustainability 12, no. 14 (July 14, 2020): 5641. http://dx.doi.org/10.3390/su12145641.
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The aim of this study is to analyze the segmentation of participants in a sports event according to their perceived quality, perceived value, satisfaction, and future intentions, in order to better understand how each user profile behaves. The sample was made up of 195 participants of a marathon aged between 18 and 65 and the instrument for collecting information consisted of a questionnaire structured in four blocks referring to their participation in popular races, their sports habits, and their opinions according to the aforementioned variables. Using SPSS version 25, frequencies and percentages were analyzed to find out respondents’ opinions. Subsequently, a cluster analysis was carried out to obtain information on how the clusters created from the variables under study aforementioned are distributed. The results of the hierarchical cluster analysis allow us to conclude that there are two differentiated groups of participants that have been called Non-Conformists and Conformists, characterized by having low average ratings and high ratings, respectively. These groups show significant differences in their opinion about perceived quality, perceived value, satisfaction, and future intentions, providing useful information to organizers, to better understand their opinions, better manage events, and better handle variables that are key to business success.
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Peretti, Kimberly, Amy Mushahwar, and Jon Knight. "Six practical tips for practicing cyberhygiene in the middle of a global pandemic." Journal of Investment Compliance 21, no. 2/3 (November 30, 2020): 137–41. http://dx.doi.org/10.1108/joic-08-2020-0017.
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Purpose Discusses the long-term cybersecurity challenges businesses face as COVID-19 cases spike and remote work environments need to remain operational, scalable, and capable of flexing with cycles of virus resurgence. Design/Methodology/Approach Discusses the target-rich environment cybercriminals have during this time, and steps businesses should take to secure their environments and raise employee awareness as more devices are being used remotely for company business and more company data is being sent, located, or stored outside the protections of the company infrastructure. Findings The remote work environment is likely to be around for the foreseeable future and businesses need to ensure they are secured for long-term success. Practical implications The authors offer information security and IT teams practical ways businesses can keep their systems secure and functioning: (1) Consider Basic Cyberhygiene; (2) Identify Security Blind Spots; (3) Review and Update Business Continuity, Disaster Recovery, and Incident Response Plans; (4) Remain Vigilant for Scams and Phishing Attacks; (5) Be Aware of Applicable Industry-Specific Guidelines; (6) Revisit Risk Exceptions. Originality/Value Practical guidance from experienced data privacy and cybersecurity lawyers in response to COVD-19 for Information Security, IT, and business management teams.
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Yousaf, Anish, Anil Gupta, and Abhishek Mishra. "Sport team brand-equity index: a new measurement." Journal of Indian Business Research 9, no. 2 (June 19, 2017): 169–88. http://dx.doi.org/10.1108/jibr-07-2016-0069.
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PurposeSport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success, management of sport teams need to focus on team-branding, and thus, developing and measuring a team’s brand equity becomes essential, which is the core purpose of this paper. Design/methodology/approachCurrent work builds upon previous efforts to develop a reliable and, more importantly, a parsimonious sport team brand-equity (STBE) index, as opposed to the usual multi-dimensional reflective scales, too complicated and not of much use to practitioners. FindingsThe authors propose that the STBE index having eight indicators is enough to capture the full domain of the concept and provide a snapshot about the ability of a team’s administration to create strong emotional bonds with its fans. Research limitations/implicationsApart from demographics of the respondents, an important drawback is that the STBE index is from the perspective of television or online viewers and not those watching live in stadiums. This work contributes to extant sports brand equity literature by proposing a simpler scale made of casual variables, as opposed to reflective scales running into large number of similar items, a first of its kind in this domain. The authors also are able to forward the growing call for developing more of such scales through this effort. Practical implicationsNot only can the present scale be easily used by sport-marketers and researchers, it will be especially useful for marketing managers who want to associate their brands with sport teams, as it affects performance of their own brand. Originality/valueThe work represents a novel effort for developing a team-based brand equity and, to the authors’ knowledge, has not been attempted in this literature before.
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Popp, Nels, Jonathan A. Jensen, Chad D. McEvoy, and James F. Weiner. "An examination of the effects of outsourcing ticket sales force management." International Journal of Sports Marketing and Sponsorship 21, no. 2 (April 13, 2020): 205–23. http://dx.doi.org/10.1108/ijsms-04-2019-0046.
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PurposeThe purpose of the study is to ascertain whether sport organizations which outsource ticket sales force management outperform sports organizations which manage their ticket sales force internally, relative to ticket revenue and attendance.Design/methodology/approachThirteen years of ticket revenue and football attendance data were collected for National Collegiate Athletic Association (NCAA) Football bowl subdivision (FBS) Division I Athletics Departments (n = 126), as well as data on whether the organization employed an external (outsourced), internal or no ticket sales force. The number of salespeople employed was also captured. Within-subjects, fixed effects regression models, which included several control variables such as number of home contests, prior season attendance, team success and population, were run to assess the relationship between sales force type and both ticket revenue and attendance, for one year, two years and three years after sales force establishment.FindingsAll models were significant. While both internally managed ticket sales forces and those managed by outsourced firms saw significant increases in ticket revenue (compared to not employing a sales force), internally managed departments outperformed third parties. In addition, departments utilizing outsourcing companies reported lower attendance for the first two years after outsourcing, but attendance differences were negligible by the third year of outsourcing.Practical implicationsThe results of the study provide data to help sport managers determine whether outsourcing sales functions within an organization will lead to greater ticket revenue and/or attendance.Originality/valueWhile several sport management studies have examined the decision-making process of outsourcing organizational functions, no prior studies have examined the financial implications of doing so.
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Martin, Dominik, Niklas Kühl, Carola Stryja, and Jan Haude. "White Spots in Business and IT: An Explorative Study for E-Mobility Services." World Electric Vehicle Journal 9, no. 2 (July 23, 2018): 27. http://dx.doi.org/10.3390/wevj9020027.
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E-mobility services are important enablers for the success of electric vehicles. In contrast to conventional mobility, where an ecosystem consisting of the vehicle and complementary services has been built up and has improved over decades, the ecosystem for e-mobility is far less advanced and still in its infancy. In order to get on the sustainable path to success in the steadily growing e-mobility market, innovative ideas are necessary which are not covered by existing service offerings. This paper therefore describes a study that explored opportunities for innovative e-mobility service business models through a systematic analysis. Furthermore, each e-mobility service depends on information technology (IT) support. Therefore, IT standardization is an important issue to consider in order to build up more complex services on top of basic services and further advance the e-mobility ecosystem. Consequently, this paper presents results from a survey conducted with 27 e-mobility experts from Germany to help identify necessary standardization gaps in the context of e-mobility services. The paper contributes to the existing body of knowledge by proposing a structured, repeatable method for identifying innovative business models and by offering insights into study results. In addition, gaps in the standardization of IT infrastructure that are important for the provision of existing e-mobility services are illustrated.
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Samur, Serdar. "Process Management in Football Youth Development Program." Journal of Education and Training Studies 7, no. 9 (June 25, 2019): 8. http://dx.doi.org/10.11114/jets.v7i9.4342.
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In our age, businesses are accepted as living organisms. Businesses that are aware of this change have begun to transition from a result-oriented work system to process management, closely following customer expectations in order to exist in the future as well. The largest expense that sports clubs incur involves transfer spending, because the most talented footballer, who would influence team success, is recruited from outside the club. Today, many sports clubs are incorporated and need to create their own economic resources that would not only ensure their survival but also their success and continuity. This resource can be achieved by means of the footballers who participate in the youth development programs conducted by the club’ football academy. The standards of football are on the rise, and so are the expectations of all those involved, with qualified footballers demanding astronomical wages. Sport clubs need to increase their profits by using the resources that are being developed in their respective football academies. If a given footballer attains a high standard by performing well during training and making it to the first string team, the club has to save on the transfer budget. The aim of this study is to determine how club football schools and academies manage in accordance with process management within the system approach. This study incorporated the qualitative research method and case study technique. Data was collected with the help of the interview technique and examined using content analysis. In this research, it was found that youth development programs should be managed by employing three main processes: covering education in sports schools, practicing with competitor teams, and transitioning to professionalism. If these processes are applied across football academies, it would lead to the emergence of economically qualified footballers. Youth Development Programs, as a part of the system of process management within the framework of organizational structures of sports clubs, will prove to be an ideal form of structuring.
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Gogitauri, Shota. "Income from Tickets Sale in Georgian Football Clubs." PIRETC-Proceeding of The International Research Education & Training Centre 104, no. 1-2 (April 4, 2021): 133–44. http://dx.doi.org/10.36962/ecs104/1-2-133.
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Georgia has a big history in football, many famous Georgian players played for the national team. Football is one of the most popular sport in Georgia. Ticket sales income is one of the main source of football teams. Ticket selling and merchandising is one the most important thing for big clubs, their legal and financial resources are directed towards from the tickets income. We have a serious problem in Georgia, Georgian clubs did not have ticket selling and they don’t have income from tickets. The clubs are not selling tickets and they don’t have income from ticket selling, they don’t have seasonal tickets, which one has one of the most important role in modern clubs. Sport has an important role in establishing the healthy lifestyle. The development of Sport has an important role as in developing as well in high-developed countries. Sport clearly expresses the cultural, social and economical situation on a global scale. For businessmen who are buying clubs, the big part of the motivation is gaining power and respect. Usually, they are fans of the club that they are buying. Most of them want to be famous not only in their own field. Additionally, the most important goal of football clubs is to maximize their revenue. However they are acting according to the money they have, they must do financial balance. Teams are thinking to get the important role in international market tickets and seasonal tickets. Football is currently the most popular sport in the world. In the season 1999/2000, the professional English football league (Premier league) became the first league in the world to pass one billion Euros income marks. (Vopel, 2011) The average club/wages-turnover ratio has increased continuously over the last decade: the total wages and salaries figures in 1999/2000 season were 747 Million Pound Sterlings. Football is a massive sport. People are playing football in every country. Businessmen’s are trying to invest money in football. This sport is one of the biggest sport in the world. In modern life, sport is a big business. To get the success, many things to do are necessary. It is difficult to examine sport as a singular entity. In fact, the multifaceted-sport industry includes such diverse segments as the sport-related media, legal and financial services, sponsorships, advertising, endorsements, ticketing, events, facility operations, wholesale and retail sporting goods, education, nonprofit work, community development, entertainment, gaming, recreation, sport tourism. Sports participants, spectators and business managers hold unique interests in the sports industry. Stakeholders also include educators, tourists, gamblers and gamers. (Baker & Esherick, 2013). Keywords: Income from ticket selling; Financing systems; Management; Salary; Merchandising.
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Vargas-Mendoza, Nancy, Tomás Fregoso-Aguilar, Eduardo Madrigal-Santillán, Ángel Morales-González, and José Morales-González. "Ethical Concerns in Sport: When the Will to Win Exceed the Spirit of Sport." Behavioral Sciences 8, no. 9 (September 3, 2018): 78. http://dx.doi.org/10.3390/bs8090078.
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Background: The need to advance and achieve success is deeply ingrained in human evolution. As a species, humans developed instincts that allowed them to survive and transmit their genes along generations. The will to win is an instinct that has been maintained in the species for millions of years. Sport is an activity as old as humans themselves and is subject to rules; Objective: The proposal of this work is to explore some of the most recurrent practices to achieve the athletes’ goals, and the origins and historical use of methods or substances to improve performance and its regulation, as well as to review the impact of new technologies on achieving better results and to make a proposal of what actions should be takenin order to prevent bad practices; Methods: A narrative literature review of ethical sports issues and decision-making was performed in the English language; Results: Practically all behavior with regards to the theme of sports is regulated by ethical codes that must be followed by sportspersons, as well as by everyone involved in the athlete’s healthcare and in the athlete’s administrative, marketing, and business aspects. Notwithstanding this, winning and reaping glory implies a reward far greater than fame and fortune, which can lead to poor ethical practices in athletes, as well as in interested parties who detract from the intrinsic value of the spirit of sports. The will to win could exceed the limits of what is permitted in fair-play, like the use of prohibited methods or substances; Conclusions: In this work, we review some of the bioethical aspects ofsports. Additionally, recommendations are offered for good practices and to prevent falling into poor ethical behavior.
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Ciappei, Cristiano, and Christian Simoni. "Drivers of new product success in the Italian sport shoe cluster of Montebelluna." Journal of Fashion Marketing and Management: An International Journal 9, no. 1 (March 2005): 20–42. http://dx.doi.org/10.1108/13612020510586389.
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Bittner, Jenny V., and Jeffrey Shipper. "Motivational effects and age differences of gamification in product advertising." Journal of Consumer Marketing 31, no. 5 (August 11, 2014): 391–400. http://dx.doi.org/10.1108/jcm-04-2014-0945.
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Purpose – The purpose of this paper is to study motivational effects and age differences of gamification in product advertising. Game-elements can easily be embedded within product advertisements, but little is known about the success factors of this technology. We investigated which motivational incentives of game designs influence the purchase intentions of consumers. The theory of planned behavior (Ajzen, 1991) was expected to explain purchase intentions for non-gamified sports products, whereas the modified technology acceptance model (Herzig et al., 2012) was expected to predict purchase intentions of gamified sports products. Design/methodology/approach – Participants were 101 consumers who performed sports on a regular basis. Age and prior experience with digital games were assumed to influence the effectiveness of gamification. Findings – Purchase intentions of conventional products were predicted by attitudes, subjective norm and perceived control, whereas purchase intentions of gamified products were predicted by attitudes and the perceived usefulness. Enjoyment and flow were significant mediators between motivational incentives and purchase intentions. Consumers with prior gaming experience had higher purchase intentions for gamified products. Practical implications – Gamify products for younger target groups with gaming experience; use intrinsic and extrinsic motivational incentives; focus on enjoyment, flow and the perceived usefulness. Social implications – Game-elements in sports advertisements might also be suitable for public health campaigns. They may motivate people be more physically active and lead a healthier lifestyle. Originality/value – This study specifies predictors for purchase intentions of gamified products and emphasizes the importance of flow and enjoyment as mediators. Age differences indicate that young consumers had higher intentions to purchase the gamified product, judged it as more useful and perceived more flow and enjoyment than the older age group.
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Whisenant, Warren A., and Paul M. Pedersen. "Traditional Managerial Activities and Interscholastic Athletic Directors: Examining the Differences, Similarities, and Connections between Engagement, Gender, and Success of High School Sports Administrators." Public Organization Review 4, no. 1 (March 2004): 75–84. http://dx.doi.org/10.1023/b:porj.0000015652.27914.e3.
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Cunningham, Stephanie, T. Bettina Cornwell, and Leonard V. Coote. "Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship." Journal of Sport Management 23, no. 1 (January 2009): 65–86. http://dx.doi.org/10.1123/jsm.23.1.65.
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Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identity-sponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and multinomial regression techniques. Results show that corporate identity, as reflected in mission statements, matters to sponsorship policy. Specifically, companies emphasizing financial success in their mission statements prefer to sponsor individual athletes, education, the environment and health-related activities. Alternatively, companies stressing the importance of employees demonstrate a propensity to sponsor team sports, entertainment, religious, community, charity and business related activities. Reasons for these strategic differences are discussed.