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Dissertations / Theses on the topic 'Stakeholder marketing'

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Published: 28 May 2022

Last updated: 31 July 2025

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1

Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social

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Slabá, Marie. "Strategie marketingové komunikace vysokoškolské instituce s důrazem na využití stakeholder managementu." Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113309.

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The disertation thesis deals with the problem of marketing communication of universities. The main reason for a choice of the topic of dissertation thesis and solution to the theme of the dissertation thesis was a fact that nobody has paid adequate attention to the problem of marketing communication of universities Marketing communication of university is a complex problem which is a key part of strategic marketing of universities. The main emphasis is put on planning of marketing communication of university. The dissertation thesis proceeds from the latest knowledge in theory of marketing com

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3

Maisenbacher, Nadja. "Die Verantwortung des Marketing für Bezugsgruppen : zum Stand der Integrationsorientierung in Unternehmen /." Frankfurt am Main ; Berlin ; Bern [u.a.] : Lang, 2008. http://swbplus.bsz-bw.de/bsz276361660inh.htm.

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Nogueira, Bárbara Miklasevicius. "Gestão de marketing em um contexto de demandas divergentes entre stakeholders: um estudo exploratório." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03112014-170844/.

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A partir dos anos 1950, o conceito de marketing e a orientação para mercado destacaram a importância do consumidor para as empresas. Nas últimas décadas surgiu uma nova visão que propõe que as demandas de outros públicos também são relevantes, como colocam a orientação para stakeholders e a de marketing holístico, entre outras. Em alguns contextos, porém, consumidor e outros públicos têm demandas divergentes, como na indústria de alimentos brasileira atualmente. Se, por um lado, aumenta o consumo de industrializados, identifica-se que, por outro, o governo tenta mudar a composição desses alime

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Vogt, Roland. "Corporate responsibility, marketing, and reputation : a stakeholder approach for sustainable car fleet management." Thesis, University of Plymouth, 2014. http://hdl.handle.net/10026.1/3130.

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Corporate responsibility is increasingly involved in corporate reputation, and so, in the economic success of a company. Car fleet operating companies are exposed to criticism and, as a direct result of this many corporate protagonists responsible for the operation of car fleets are developing measures to decrease CO2 emissions and fuel consumption. A second trend is the increasing usage of image-generating marketing actions in the worldwide ‘information society’. For various reasons, these image campaigns do not always lead to the expected improvements in corporate reputation. The crucial que

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Caster, JoAnna, and Dana Linnes. "Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26195.

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Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. Purpose: The purpose of this rese

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Casablancas, Segura Carme. "Strategic marketing and stakeholder orientation in the spanish public universities: an empirical analysis." Doctoral thesis, Universitat Autònoma de Barcelona, 2015. http://hdl.handle.net/10803/313227.

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Fonamentada en la teoria institucional, la teoria de les capacitats dinàmiques i la teoria dels stakeholders, la present tesi investiga, en el context de les universitats públiques espanyoles, les relacions entre els antecedents de l'orientació als stakeholders, tan reactiva com proactiva, i les seves conseqüències. Tanmateix, com reaccionen els líders de la universitat pública davant la opció d’implementar i difondre un enfocament estratègic basat en l'orientació als stakeholders, reactiva i proactiva, plantegen la possibilitat de l’existència d'heterogeneïtat entre els responsables de la ges

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Schäfer, Cathrin. "Patient-relationship-Management als Multi-stakeholder-Konzept Erarbeitung interner und externer Erfolgsfaktoren." Hamburg Kovač, 2008. http://d-nb.info/993422764/04.

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Gonzalez-Padron, Tracy L. "Turning corporate social responsibility into opportunity a study of stakeholder orientation and marketing /." Diss., Connect to online resource - MSU authorized users, 2007.

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Thesis (Ph. D.)--Michigan State University. Dept. of Marketing and Supply Chain Management, 2007.<br>Title from PDF t.p. (viewed on Apr. 21, 2009) Includes bibliographical references (p. 163-184). Also issued in print.

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10

Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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<p><strong><em>Research Question</em></strong><strong><em>:</em></strong> Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?<strong> </strong></p><p><strong><em>Purpose:</em></strong> This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers,

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11

Polonsky, Michael Jay. "An examination of the applicability of the extended stakeholder strategy matrix model to marketing." Thesis, Australian Catholic University, 1999. https://acuresearchbank.acu.edu.au/download/0dfe78ecee1e8712799ce4b7434364312695c7b0dd104c5fadaf656403eb52e6/17041811/65051_downloaded_stream_276.pdf.

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AIMS: This thesis develops and empirically examines whether an expanded stakeholder strategy matrix model holds within marketing. This is achieved by examining Australian marketing managers' perceptions of the appropriateness of approaches to address various stakeholders' interests within a hypothetical ""green"" new product development situation and determining whether these vary based on the stakeholder group considered, stakeholders' influencing abilities or the interaction between these two factors. In examining this issue, the thesis has two main aims, to: 1) extend the stakeholder theory

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McLaren, Linde. "Critical marketing success factors for sustainable rural tourism routes : a KwaZulu-Natal stakeholder perspective." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/28529.

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If tourism is to contribute to the reduction of poverty and create employment, tourists also need to be attracted to smaller towns and rural areas. Development of rural tourism routes are often supply-side driven and the role of marketing is not well understood. This study therefore explores the experiences and insights of key supply-side stakeholders in two rural KwaZulu-Natal tourism routes, regarding the marketing of these routes, as well as the critical success factors that ensure future sustainable competitiveness, which may lead to local economic development and thus poverty relief. The

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Stauffer, Casey D. "An Assessment of Stakeholder Response of Collegiate Spots Marketing Across Three Western State Universities." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2266.

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The purpose of this thesis was to explore stakeholder response to the increase in corporate involvement in college sports. As tough economic times have been steadily realized into a recession, the rise in educational costs and in amount of money required to run athletic programs have placed a tremendous need on athletic departments for money. As a result, a popular trend of outsourcing or selling, marketing rights to third party entities has been a quick way to raise needed revenues. In the selling of these marketing rights, athletic departments have essentially opened the door to allow for an

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Roeck, Hansen Maria. "CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6267.

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<p><strong>Aim: </strong><em>Problem background -</em><strong> </strong>CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business.<strong> </strong></p><p><em>Research issue -</em><strong> </strong>How can Swedbank increase stakeholder confidence and value?<strong> </strong></p><p><em>De

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Doleželová, Lenka. "Využití stakeholder managementu pro marketingové řízení vybraného subjektu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113642.

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The thesis analyses the use of the principles of stakeholder management as they are applied in the marketing management of the transport and logistics company GTL, spol. s r. o. The aim of the thesis is to find a suitable marketing and marketing communicaton strategy of the company. The proposed strategy draws on findings in the field of stakeholder management. The theoretical and methodolical part of the thesis concerns marketing communication strategy focused on public relations. The thesis further discusses corporate social responsibility, marketing in B2B services and ultimately the key to

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Christopoulos, Athanasios, and Agoes Puspita Hapsari. "THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry." Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149507.

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CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. The purpose of this study is to explore the current marketing strategy and CRM system of a company and how they can impact stakeholders’ trust. The authors have conducted the study in a Swedish CosmeticsCompany, choosing the Greek department.Toanswer the research question, the authors highlight what is important to the relevant aspe

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Haidari, Alexandra, and Hanna Strandberg. "Managing Employee CSR Engagement : A study of employee's perceptions and expectations." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29999.

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Background- CSR is a highly relevant subject for corporations today, since there is an increased stakeholder demand to report corporate social, economic and environmental performance. CSR may convey numerous benefits for a firm, such as a competitive advantage, increased trust and improved corporate image, as well as many outcomes related to the employee. The automotive industry is facing high external pressures to lower their carbon footprint, and to become more sustainable, consequently, this industry is a suitable context for CSR research. Purpose- The purpose of this study is to investig

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Wilson, Jonathan Alister James. "The brand, culture & stakeholder-based brand management phenomenon : an international Delphi study." Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/6557.

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Most recently in academic literature, over the past decade, it has been observed that the cultural approach to brand management represents a new school of thought. This has emerged from relational and community based brand perspectives: which chart the rising role, significance and influence in brand management of connected and savvy consumers. Furthermore, the researcher has identified that economic migrancy; the increase in multi-racial and multicultural relations, evident in childbirth; urbanism and urbanization; Globalization; conspicuous branded consumption; and Web2.0 continue to drive n

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Edizel, Hayriye Ozlem. "Mega Events As A Place Marketing Strategy In Entrepreneurial Cities: Stakeholder Analysis Of Izmir Expo 2015 Candidacy." Master's thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/2/12610726/index.pdf.

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Starting with the 1970s, cities have found themselves in a trouble which is caused by economic changes, technological improvements and local-global power shifts. Under the impact of these changes, cities have started to act as independent units and try to get a higher their position in the hierarchical system of the globalised world. Therefore, competition started between cities other than states and entreprenurial strategies are developed by local governments and actors for sustaing local economic development. One of the most popular place marketing strategies, mega-events such as EXPO, Olymp

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Kliewe, T. "Value creation in university-industry relationships : a view on stakeholder and relationship value from the perspective of academics in England." Thesis, Coventry University, 2015. http://curve.coventry.ac.uk/open/items/0d70abde-38e2-46fd-b401-df0fd68bc35a/1.

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In today’s knowledge economy hardly any organisation can address its dynamic nature and competitive advantage as a single organisations. More than ever, organisational survival and growth depends on continuous learning and cooperation. This research examines value creation in relationships between higher education institutions and private business organisations. Integrating literature streams on relation-ship marketing, stakeholder theory and university-industry relationships, the re-search aims to identify key drivers of stakeholder value creation, to better under-stand the interrelationships

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Rodrigue, Francois. "Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31689.

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This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the CFL expansion franchise launching in 2014, was conducted. The purpose of the research was to unveil the practices that could lead to brand and value co-creation in the relationships between the Ottawa REDBLACKS and their stakeholders. Semi-structured interviews were performed with 20 participants from the focal organization’s network of stakeholders. The sample was built through a purposeful and snowball sampling method that adde

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Van, Oudenhove de St Gery Liesel Anja. "Public relations and marketing: a framework for stakeholder management in the Life Healthcare Group of hospitals - Eastern region." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1419.

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Thesis (MTech (Public Relations Management ))--Cape Peninsula University of Technology, 2010<br>The aim of this study is to examine the relationship of public relations and marketing and how these two functions can fuse their work without encroaching on each others fields. The strategic corporate function of stakeholder management is used as the platform to illustrate this proposed mutually beneficial relationship. The theoretical approach to the study is directed at exploring the three different fields of public relations, marketing and stakeholder management by outlining the general t

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Antonsen, Inger Marie Nyvoll. "The stakeholders‟ involvement in the process of building and maintaining a destination brand." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/6636.

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Submitted by Paulo Junior (paulo.jr@fgv.br) on 2010-05-26T19:01:08Z No. of bitstreams: 1 Inger Marie Nyvoll Antonsen.pdf: 1432222 bytes, checksum: eced5b393c7c1c2836cb62923738b5c6 (MD5)<br>Approved for entry into archive by Paulo Junior(paulo.jr@fgv.br) on 2010-05-26T19:01:31Z (GMT) No. of bitstreams: 1 Inger Marie Nyvoll Antonsen.pdf: 1432222 bytes, checksum: eced5b393c7c1c2836cb62923738b5c6 (MD5)<br>Made available in DSpace on 2010-05-27T17:02:09Z (GMT). No. of bitstreams: 1 Inger Marie Nyvoll Antonsen.pdf: 1432222 bytes, checksum: eced5b393c7c1c2836cb62923738b5c6 (MD5) Previous issue

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Akin-Tepede, Oladipupo. "Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6524.

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<p>The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. Data was also gathered throughquestionnaires for a total of fifteen drivers of different tricycle types on differentrout

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Jones, Charles W., and Kevin K. Byon. "The Influence of Repeat Attendance and Stakeholder Type on Value Co-creation in Recurring Sport Event Setting." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/3966.

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Building on Service-Dominant Logic, the Sport Value Framework, and the Psychological Continuum Model, this study is a micro-level perspective of value co-creation in spectator sport. By examining sport through the VCC lens, the dual role of the customer as both a contributor to and a beneficiary of value is acknowledged and the importance of stakeholder interactions is emphasized. The objective of this study was to develop a conceptual model of sport consumption value co-creation, to analyze the extent to which two theoretically and managerially important factors—attendance frequency (i.e., fi

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Ferreira, Débora Vargas. "Atitude socialmente responsável ou estratégia comercial: o caso do pacto global." reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/3906.

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Made available in DSpace on 2009-11-18T19:01:16Z (GMT). No. of bitstreams: 1 ACF29E.pdf: 391358 bytes, checksum: 21e502f2cc5c3436a864a9b637a01970 (MD5) Previous issue date: 2008<br>The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting social policies emerge as a determining factor in defin

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Fonseca, Márcio Ribeiro da. "A influência da responsabilidade social corporativa na imagem da marca: um estudo em empresas brasileiras do setor de cosméticos." Associação Escola Superior de Propaganda e Marketing, 2014. http://tede2.espm.br/handle/tede/24.

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Made available in DSpace on 2016-10-13T14:09:57Z (GMT). No. of bitstreams: 1 Marcio Ribeiro da Fonseca.pdf: 1339481 bytes, checksum: 0bf9307d96cecde1d37406e1c2c5c4e6 (MD5) Previous issue date: 2014-05-26<br>This study has as its theme the influence of Corporate Social Responsibility (CSR) in brand image and corporate reputation of Brazilian companies in the cosmetics industry. The focus of the research was to investigate the perception of college consumers belonging to classes A / B on the shares of CSR in two large Brazilian cosmetic companies. The objective was to compare the perceptions o

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Alrumaihi, Hanin A. A. R. O. "Corporate social responsibility in the banking industry in Kuwait." Thesis, University of Bradford, 2014. http://hdl.handle.net/10454/14866.

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As a result of globalization, the concept of Corporate Social responsibility (CSR) has become on the agendas of organizations over the past decade. The organizations in Kuwait are no exception; they have been striving to address and execute the best practices of CSR. The banking sector in Kuwait, which plays a pivotal role in the economy, represents an area of strong interest for anyone wanting to research the depiction of CSR in Kuwait since it was the first sector that introduced corporate social responsibility and is considered a pioneer in that field. However, no studies were found that ha

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Batty, Rachel Joanne. "Managing Stakeholder Relationships in Conjunction with a Public Health Agenda: A Case Study of Community Sport Events in New Zealand." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/367029.

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Existing research suggests that the stereotypical realm of taboo sport sponsorship, which has traditionally included tobacco and alcohol products, is evolving to incorporate soft drink, confectionary and fast food. Such products are viewed (by some event stakeholders and community members) as detrimental to public health initiatives and are seen as contributing to health issues including obesity, diabetes and heart disease. As a result, some organisations who associate themselves (via sponsorship) with community sport events are receiving criticism over the types of products they are promoting

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Bendig, Tim. "Image-Malus des Handels : eine empirische Analyse /." Frankfurt am Main [u.a.] : Lang, 2006. http://www.gbv.de/dms/zbw/506307891.pdf.

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Schulz, Annika. "Zukunftsfähigkeit von Tourist-Informationen : Darstellung umsetzungsfähiger Innenmarketingmaßnahmen /." Saarbrücken : VDM Verl. Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3041941&prov=M&dok_var=1&dok_ext=htm.

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Vimiso, Peter. "Effects of marketing channel on bruising, ultimate pH and colour of beef, and stakeholder perceptions on the quality of beef from cattle slaughtered at smallholder abattoir." Thesis, University of Fort Hare, 2010. http://hdl.handle.net/10353/d1001009.

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Christiansen, Lucas A., Amanda E. Greene, and Charles W. Jones. "College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/4946.

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The current study examined the impact of a recently restarted football program and a new on-campus stadium on the alumni and students of a Division I FCS commuter school. Results showed that alumni felt more connected to the university because of the new football program, they were more satisfied with their overall game-day experience, and the new football stadium was more likely to increase their game attendance when compared to students. Supplementary analysis highlights key differences in how each group rated individual elements of the game-day experience and the mediums used by each group

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Funke, Michael. "Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971." Doctoral thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260201.

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This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be

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Hahn, Sejin, and Sarafat Hossain. "Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185101.

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Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. those that were persevering like embers in a 'slow burn' state of low income against persistent expenses. Therefore, the research sought to compare the results of marketing experimentation with current pl

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Kirchner, Karin. "Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen /." Wiesbaden : Westdt. Verl, 2001. http://www.gbv.de/dms/bs/toc/329974394.pdf.

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Lashgari, Maryam. "Digital Marketing Strategy:B2B and Stakeholders Communication." Doctoral thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-220144.

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Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. Business to business marketers have also been engaged in such challenges by maintaining a slow adoption, which has motivated the researchers to study the adoption of different means and tools of digital communication in a business context. Through this research

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Osobajo, Oluyomi Abayomi. "Enhancing B2Com relationship quality : a research study investigating the oil producing company to host community relationship in the Niger Delta region of Nigeria." Thesis, Robert Gordon University, 2017. http://hdl.handle.net/10059/2450.

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The rapid and continuous deterioration of the Niger Delta Region of Nigeria in the last four decades has been a major source of concern for the government and practitioners. Hence, the region has been the subject of continuous conflicts and violence between the host communities and the oil producing companies. Despite the effort of the government and practitioners, none have looked at the relationship elements and/or the quality of relationship between these two key stakeholders within the context of the Nigeria oil and gas industry. This research study makes a new contribution to the field of

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Schüller, David. "Řízení spokojenosti zájmových skupin s kvalitou služeb vysokých škol." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-233745.

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This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service

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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин та Olena Yuriivna Chyhryn. "Маркетингові детермінанти управління зеленою конкурентоспроможністю". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83337.

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У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурент

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Hedman, Matilda, Cornelia Hertzman, and Sara Smedberg. ""Det är upplevelsen som är i fokus" : En studie i hur en Destinations-Marknadsförings-Organisation kan förstå turistens förväntningar och skapa den destinationsupplevelse som efterfrågas." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35035.

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Frågeställning: Hur kan DMOs arbeta för att förstå turisternas förväntningar inför en destinationsupplevelse? Syfte: Syftet med undersökningen är att skapa en förståelse för turisternas förväntningar, både hur de skapas och hur de kan påverka turistens uppfattade destinationsupplevelse. Vi vill även kunna förklara hur turister kan delas in i olika målgrupper baserat utifrån vad de efterfrågar av en destinationsupplevelse. Slutligen syftar undersökningen till att kunna förklara för DMOs hur de kan arbeta med hänsyn till turisternas förväntningar i framtida destinatio

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Jarlfors, Elvira, and Mathilda Eryd. "Hållbarhetsredovisning - En studie utifrån ett intressentperepektiv." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45318.

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AbstractThroughout the world today, there is unquestionably, an increasing interest surrounding issuesconcerning sustainability, and this has in turn led to new discussions regarding the developmentof sustainability reporting. It is mandatory in Sweden for example, for companies which meetcertain criteria set by the ÅRL, to prepare reports on sustainability, including a compulsoryannual summary. But currently there exists no global guidelines for these reports, andcompanies worldwide have been making such reports in different ways and with differentmethods with no clear standards, which in tur

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Kennedy, Eric. "The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011858/.

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Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service dominant logic, is present in business to business, business to consumer, and consumer to consumer processes. This dissertation will focus on the business to consumer (and consumer to business) co-creation relationship. Much of the current business to consumer co-creation literature is qualitative in nature, with quantitative work just now beginning to emerge. As such, there is still much about the phenomenon of co-creation that is not under

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Nyilika, Nonkanyiso Beauty. "Tourism marketing in the Western Cape: optimising inter-organisational collaboration among key regional stakeholders." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1417.

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Master of Technology: Public Relations Management in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013<br>The aim of this study was to explore the benefits and potential of improved inter-organisational collaboration as compared to non-collaboration between the identified stakeholders in this research. This research established the level of current inter-organisational collaboration and satisfaction between the identified Western Cape Province stakeholders and verified whether this collaboration could be seen as contributing to tourism growth in the regi

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Christiansen, L. A., Amanda Greene, and Charles W. Jones. "College Football Revival: Analyzing a Commuter School’s Marketing Efforts and How They Impact Key Stakeholders." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/3965.

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Brand?o, Marcelle Rossi de Mello. "An?lise da integra??o dos stakeholders na ado??o de estrat?gias de marketing verde: um estudo em empresa moveleira." Universidade Federal do Rio Grande do Norte, 2009. http://repositorio.ufrn.br:8080/jspui/handle/123456789/14929.

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Made available in DSpace on 2014-12-17T14:52:46Z (GMT). No. of bitstreams: 1 MarcelleRB.pdf: 581420 bytes, checksum: 5ceee94d193810faded71510711412f3 (MD5) Previous issue date: 2009-08-28<br>This master's thesis aims to ascertain how the Stakeholders interactions influence the adoption of green marketing strategies from the perspective of the Alpha Company, a furniture industry located in Rio Grande do Norte, Brazil. The methodology has a qualitative approach and uses the exploratorydescriptive case study method as model of formal and systematic study. Following the theoretical and conceptua

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Gonçalves, Rui Gomes. "As organizações desportivas e os novos mídia : tendências e boas práticas." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/14627.

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Mestrado em Comunicação Multimédia<br>O presente trabalho de dissertação centra-se no fenómeno da comunicação digital, mediada pelos novos mídia, em duas organizações/clubes desportivos, um de menor e outro de maior dimensão, respetivamente o Clube dos Galitos de Aveiro e o Sporting Clube de Braga. Num tempo em que proliferam as redes sociais e a informação digital ganha cada vez mais preponderância, importa perceber como é que as organizações/clubes trabalham e aproveitam todo o potencial comunicativo e de marketing garantido pelos novos mídia. O desenvolvimento destes mídia, a promoção das

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Al, Alawi Amal Sulaiman Sa'ud. "The role of engagement on stakeholder's satisfaction with the destination marketing organisation's performance." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/90664/4/Amal_Sulaiman_Sa%27ud_Al%27Alawi_Thesis.pdf.

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In the tourism literature there has been a lack of research related to stakeholders' satisfaction with destination marketing organisations (DMO). This study addresses this research gap, in the context of the national tourism office of Oman, by investigating the relationship between stakeholder's perceptions of DMO performance and their overall satisfaction with the DMO. Conceptually the study found DMO engagement with stakeholders to partially mediate satisfaction, a finding of relevance to destination marketers in other parts of the world. From a practical perspective the research was support

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Gaio, Sandra Sofia Nora. "Stakeholders based branding : uma abordagem integradora dos actores locais na gestão de marcas territoriais." Doctoral thesis, Universidade de Aveiro, 2010. http://hdl.handle.net/10773/1858.

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Doutoramento em Gestão Industrial<br>O presente trabalho situa a investigação em torno do marketing, particularmente do branding, territorial numa perspectiva holística e consubstanciadora de comportamentos, identidade e desenvolvimento territorial. Nesse âmbito, focaliza-se na problemática da amplitude e heterogeneidade de actores com capacidade de impacte na construção e transmissão da marca territorial e na necessidade da sua contemplação nos pressupostos de branding para a sustentação efectiva das marcas territoriais. A tese defendida advoga a relevância de empreender marcas territoriais

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Piva, Elisa. "Branding regional destinations: an integrated stakeholders perspective." Doctoral thesis, Universitat de Girona, 2019. http://hdl.handle.net/10803/670275.

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This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of stakeholders involved in the governance of tourist destinations. Research on destination branding has often focused on the demand-side of tourism, while fewer studies have looked at the supply-side perspective. Additionally, many studies have focused on either entire countries or individual cities, paying little attention to place branding at the regional and sub-regional levels. In this light, by

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