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Relevant bibliographies by topics / Standardization/adaptation

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Dissertations / Theses

Academic literature on the topic 'Standardization/adaptation'

Author: Grafiati

Published: 9 September 2021

Last updated: 7 February 2022

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Dissertations / Theses on the topic "Standardization/adaptation"

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Lundeteg, Amanda. "Knowledge Management: Standardization vs. Adaptation in MNCs." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-167412.

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It is necessary for multinational corporations (MNCs) to manage their knowledge flows effectively in order to gain or maintain competitive advantage. The knowledge management (KM) process needs to be cost effective, which can be achieved through a standardized “one-size fits all” strategy. Some scholars argue that a standardized KM strategy is not possible in international KM, since countries are different and cultural differences makes it necessary to adapt the KM strategy with regard to different cultures. It becomes a question about standardization versus adaptation of KM. This study aims o

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Stepanyan, Anna. "Personnel motivation in multinational companies : standardization and adaptation." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-34842.

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With the increasing emergence of multinational companies and the increased popularity of these companies, the question of the organization of their activities becomes interesting for the HR community worldwide. These companies are renowned for deliberate management structure of human resources and their effective use. For effective use of employees’ skills and knowledge the company has to constantly motivate them by intrinsic and extrinsic motivational tools. Motivational tools which use a company may be different depending on specific features of the country that the office is located. The pu

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Piirainen, Helena, and Dzejna Seta. "STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1585.

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<p>The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. The aim is to see how the company has been forced to adapt the marketing mix in order to penetrate these markets. The study is based on a theoretical framework that includes relevant theories regarding the standardization and adaptation of the marketing mix, and the environmental influences that a

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Valassis, Kostantin, and Rosen Yannick de. "Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22978.

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Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. In the literature, with regard to the adaptation/standardization of the marketing mix, most of the researches have built their theories upon the analysis of multinationals’ cases. Little attention has been paid on the cases of SMEs although in different topics of interest it has been seen that these tw

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Andersson, Jenny, and Julia Borgvall. "Securing the global brand strategy : – global standardization or local adaptation." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13036.

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Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international enviro

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Omar, H. M. Khalid. "Standardization vs. adaptation : marketing strategy for the lesser-developed countries." Thesis, Cardiff University, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296656.

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Membe, Nampungwe Beatrice, and Loukakou Maria Doriza. "Product standardization and adaptation in International Marketing : A case of McDonalds." Thesis, Högskolan Väst, Institutionen för ekonomi och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-4533.

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Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The standardization of products across cultures is increasingly becoming an important issue that the managers of global firms are today facing. As international marketing in the 21st century receives significant research attention, it seems the cost benefits and a

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Meina, Sun. "Influence of standardization and adaptation strategy for multinational corporations on performance." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19296.

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Mestrado em Marketing<br>Com a intensificação da competição internacional e o desenvolvimento de novos mercados, empresas de diferentes escalas e indústrias estão se expandindo no exterior a uma taxa sem precedentes. Muitas empresas multinacionais apareceram. Antes de entrar nos países anfitriões, é necessário levar em consideração todos os fatores que podem afetar seu desempenho comercial. Portanto, a escolha do modo de entrada de marketing internacional torna-se particularmente importante para as empresas multinacionais. Esta pesquisa tem como objetivo discutir a relação entre estandardizaçã

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Bonesire, Thomas, and François Bouvy. "Cultural Evolution and Advertising Strategies : Which future for TV commercials?" Thesis, Mid Sweden University, Department of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-11136.

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<p>This thesis deals with TV advertising strategies, namely adaptation and standardization, and with the impact of cultural homogenization on these strategies. Indeed, globalization generates the convergence of world cultures and especially of young Europeans’ cultures. This relative convergence in people’s habits, behaviour and values could allow advertisers to use more standardized advertisements without losing too much impact on the consumer. The use of standardized advertisements is interesting to create a uniform brand image, appeal to cross-border segments and, of course, make economies

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10

Lundahl, Alexander, and Sebastian Persson. "Customer based pricing : The implementation of standardization and adaptation in the international pricing strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68262.

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Problem: In a world that is becoming increasingly globalized, firms try to exploit the opportunities of a more interconnected world. Although the world is becoming more homogenous differences still exist. This creates the need for studying when the two strategies of standardization and adaptation should be adopted. Purpose: This thesis investigates international pricing strategies of Swedish SMEs and the implementation of standardization and adaptation. Research Question: How are Swedish SMEs standardizing and adapting prices as part of their international pricing strategy? Methodology: This t

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