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Relevant bibliographies by topics / Starbucks Coffee Company

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Academic literature on the topic 'Starbucks Coffee Company'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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Journal articles on the topic "Starbucks Coffee Company"

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Nurhanifah, Nurhanifah, Nazmi Wiki Kartika, Ahmad Husein, Masrona Harahap, Joni Romaito Ritonga, and Cindy Indarti Kesuma. "Analisis Strategi Marketing, Brand Image (Personal Branding) serta Loyalitas terhadap Minuman Starbucks di Kalangan Remaja Milineal." El-Mujtama: Jurnal Pengabdian Masyarakat 3, no. 1 (October 10, 2022): 116–21. http://dx.doi.org/10.47467/elmujtama.v3i1.2291.

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Starbucks is a company that is popular among millennial teenagers, although the prices of food and drinks at the Starbucks company are quite expensive, but for some reason Starbucks remains a hangout place for today's millennial youth elite. Starbucks itself sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks and items such as glasses and tumblers. Founded in 1971 in Seattle as a local coffee roaster and retailer, Starbucks expanded rapidly. The Starbucks company that is growing rapidly and is very well known among millennial teenagers is the result of a marketing company itself that is able to promote its products well and can raise the image of its own Starbucks products in the eyes of millennial teenagers so that it becomes a favorite place for tongkorongan hits. Keywords : Marketing, Brand Image, Youth Loyalty To Starbucks Products

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Wang, Zhaozhe. "Analysis of Starbucks in China." BCP Business & Management 38 (March 2, 2023): 592–97. http://dx.doi.org/10.54691/bcpbm.v38i.3743.

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Since coffee is gradually becoming popular in China, the promising market prospect that China’s coffee market has is appealing to multiple companies. Starbucks, a successful business magnate in the coffee market around the globe, occupies a huge market share in China’s coffee market. Nevertheless, numerous competitors, especially domestic coffee brands in China, and the hit caused by the COVID-19 epidemic put great pressure on the company. Furthermore, the company itself also has some weaknesses currently, which can affect the corporation negatively. As a result, based on the background of China’s coffee market, and the enterprise’s own situation, this article mainly pays attention to three vulnerabilities, giving an analysis of these problems, and some suggestions will be provided correspondingly.

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Jin, Zexi. "Analysis of the Successful Marketing Strategy of Starbucks Based on 4P Theory." Advances in Economics, Management and Political Sciences 85, no. 1 (May 28, 2024): 18–23. http://dx.doi.org/10.54254/2754-1169/85/20240830.

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This study presents a comprehensive review of how Starbucks transformed from a single coffee house in Seattle in 1971 to an international coffee empire. It reviews the strategic marketing campaign, targeting upscale young adults and professionals, describes how they incorporate sustainability into the Starbucks ethos and examines how Starbucks rules the global coffee market using its 4Ps strategy (Product, Price, Place, Promotion) despite challenges arising from market saturation and changing consumer tastes. It also shows that Starbucks, as a beverage company that has taken the world by storm, has established its uniqueness in social media and pop culture. And the spirit of the company and the pursuit of coffee has gone far beyond the meaning of the coffee shop itself. The recommendations for future expansion involve infusing an art of innovation and sustainability into coffee drinking on such a grander scale that will change consumer expectations and reshape social responsibility in society. The Abstract provided a synopsis of the research background, research purpose, methodology, and exploration findings, while emphasizing Starbucks' approach to strategy, and its influence in the coffee industry and corporate social responsibility.

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Putri, Vania Dwi Alfiana, and I. Gusti Agung Ketut Gede Suasana. "PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI GERAI STARBUCKS COFFEE (Studi Pada Konsumen Domestik Starbucks Coffee di Wilayah Bali)." E-Jurnal Manajemen Universitas Udayana 7, no. 1 (December 5, 2017): 470. http://dx.doi.org/10.24843/ejmunud.2018.v7.i01.p18.

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The purpose of this study is to determine the effect of brand equity elements on purchasing decisions from the coffee shop brand Starbucks Coffee. The number of samples taken as many as 100 respondents taken from several outlets located in the area of ??Bali, with the method of non-probability sampling. Data collection was done through questionnaire distribution. The analysis technique used is multiple regression. Based on the results of research, it is suggested that the management and marketing department of the company especially from the company brand Starbucks Coffee to maintain the existing brand equity variables in order to improve purchasing decisions on the brand Starbucks Coffee. Keywords: brand equity, purchasing decision

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Rahman, Fairizal. "Marketing Public Relations Starbucks Indonesia dalam Membangun Loyalitas Customer." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 6, no. 1 (August 31, 2023): 50–75. http://dx.doi.org/10.33367/kpi.v6i1.3737.

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In the Coffee Shop business in Indonesia, competition is becoming increasingly intense. The success of a company in competing with its rivals depends on the good relationship between the company and its customers through optimal service that meets their needs. To build customer loyalty, a crucial role is played inpublic relations. One of the strategies used by companies to build customer loyalty is through Marketing Public Relations. The purpose of this research is to determine how Starbucks Coffee Indonesia uses Marketing Public Relations strategies to build customer loyalty. A qualitative research method was used in this study with data collection techniques through literature review. The results of this research show that Starbucks Coffee Indonesia has successfully built customer loyalty through three main strategies: creating emotional connections with customers, using easily recognizable merchandise and branding, and implementing Customer Relations in loyalty programs. Starbucks Coffee Indonesia creates emotional connections with customers through comfortable store designs, serving quality coffee, and providing personal attention and rewards to customers. The company also uses easily recognizable merchandise and branding, with the Starbucks logo as a means to build customer loyalty. Lastly, the implementation of Customer Relations by baristas in the loyalty program is also an important factor in building customer loyalty. This research concludes that Starbucks Coffee Indonesia has successfully utilized Marketing Public Relations strategies optimally to build customer loyalty, as evidenced by the company's success in overcoming the increasingly intense competition in the Coffee Shop business in Indonesia. From an Islamic communication perspective, Starbucks' marketing public relations communication has also fulfilled the principles of communication in Islam: qaulan sadiddan, qaulan balighan, qaulan maysuran, qaulan layyinan, and qaulan kariman.

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Cahayani, Ica, Imam Fadhil Nugraha, and M. Andi Pasha. "Governance and Upgrading Product: Study of Kopi Kenangan and Starbucks." Journal of World Trade Studies 6, no. 2 (June 24, 2022): 38–52. http://dx.doi.org/10.22146/jwts.v6i2.3612.

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This study was conducted to explain, first, the form of governance and upgrading between two coffee companies, namely Kopi Kenangan and Starbucks. Second, it would explain in detail the components of Starbucks governance that could be applied to Kopi Kenangan considering that Kopi Kenangan had a fairly high coffee quality but still requires development in terms of governance. This study uses the theory of governance and upgrading and the research method used is in-depth interviews and narrative review to explain and analyse the governance and upgrading of Kopi Kenangan and Starbucks. Based on the research, results showed that Starbucks Coffee had reached the world market, this was due to Starbucks governance which had undergone a commodification process. Starbucks was not only able to create a value chain in coffee-based beverages but could also reach the level of sustainability standards. Starbucks had good governance externally and internally. While Kopi Kenangan was a coffee company with distinctive coffee standards and must be able to compete with market standardization in the current era of globalization. Thus, Kopi Kenangan must be able to have governance like Starbucks which had a chain and high standards. In the context of upgrading analysis, the two coffee companies tended to have the same upgrading.

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Wahyuwanti, Rena Anisah. "Pengaruh Proses Transnasionalisasi Coffehouse Company “Starbucks Coffee” Terhadap Budaya Tradisional Minum Teh di China." Transformasi Global 09, no. 1 (August 21, 2022): 1–13. http://dx.doi.org/10.21776/ub.jtg.009.01.1.

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The phenomenon of globalization has dominated various aspects of human life today. Globalization has changed the patterns of human interaction and activities to be faster, more modern, and more innovative. In the economic aspect, globalization has led to the process of economic transnationalism, where TNCs and MNCs have become key players in the global flow of goods and services in various sectors. These transnational corporations are able to create new, modern, and exclusive consumerist trends that attract everyone and make them want to follow them. This is what happened to the trend of coffee drinking, which has now become a global coffee culture, one of which is pioneered by Starbucks Coffee Company. The presence of Starbucks Coffee Company in various countries around the world, including China, is predicted to be a challenge to the existence of local culture, such as the traditional culture of drinking tea in China, which has been a long-standing tradition. This paper will analyze the influence of Starbucks on the traditional culture of drinking tea in China using the concept of Globalization and Three H Scenario. The results of the analysis show that Starbucks has been able to internalize the modern values of coffee drinking culture and change the perception of the Chinese people, who previously only oriented themselves towards tea, to now consume coffee, and gradually Starbucks can displace the traditional culture of drinking tea in China.

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Bai, Jiayi. "The Starbucks Crisis—External and Endogenous Pressures of Coffee Market Giants." Frontiers in Business, Economics and Management 8, no. 1 (March 20, 2023): 272–75. http://dx.doi.org/10.54097/fbem.v8i1.6228.

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Walking on the first floor of many shopping malls, there is almost a coffee shop called "Starbucks" near the door. It has an eye-catching signboard and a unique decoration style, attracting passers-by to rest and consume. Since 1971, Starbucks has occupied many resources and advantages in the coffee market. After nearly 50 years of growth and development, it achieved the best revenue in 2018.In March 2022, Howard Schultz, the "Father of Starbucks", served as the president of Starbucks again to deal with the impact of the epidemic on the company. Surprisingly, despite the pressure, Starbucks still achieved year-over-year revenue growth. This article describes the development of Starbucks, initially analyzes the difficulties faced by the company, and deeply analyzes the indicators and stock price of its financial statements, revealing the reasons why Starbucks has achieved continuous growth. At last, look forward to the space and future of its development.

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Ms. Durga Devi E, Dr. J. Sabitha. "Customer Experience for Corporate Social Business Development Towards Starbucks with Special Reference to Chennai City." Tuijin Jishu/Journal of Propulsion Technology 44, no. 3 (October 14, 2023): 2589–93. http://dx.doi.org/10.52783/tjjpt.v44.i3.753.

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The confident experienced customer is a central part of a successful company. This is the acceptance of the Starbucks company customers are more appreciative of their service. This study simulated the rate of Starbucks coffee as a brand vital role in obtaining improved company performance, like sales. The customer is highly satisfied based on their experience to develop a relationship with Starbucks. The research was conducted in which primary data was collected from 150 people who had visited the Starbucks. This study concludes that Starbucks could substantially pay attention to the variables to have profitability in the market. The suggestions given in this study will improve the overall growth of the company. Finally, Starbucks is performing well in terms of performance and it is satisfactory.

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Sari, Kartika, and Nurhayati I. K. "Pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen (Studi Pada Konsumen Berstatus Mahasiswa PT. Starbucks Coffee di Kota Bandung)." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 1. http://dx.doi.org/10.30659/jikm.7.2.1-22.

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Loyalitas memiliki peranan penting demi majunya suatu perusahaan khususnya dalam persaingan industri kedai kopi saat ini. Perusahaan menerapkan berbagai strategi komunikasi pemasaran demi mempertahankan konsumennya dalam menggunakan produk dan jasa. Penelitian ini dilakukan untuk menguji pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen berstatus mahasiswa di kota Bandung. Penelitian ini melakukan teknik sampling yang akan digunakan yaitu dengan cara non-probability sampling dikarenakan tidak adanya data sekunder yang menjelaskan secara tepat jumlah konsumen yang menggunakan Starbucks Card sehingga jumlah sampel yang dimiliki yaitu 105 responden. Berdasarkan dari hasil data pengolahan, dapat dilihat bahwa sub variabel yang paling berpengaruh positif terhadap loyalitas konsumen yaitu promosi penjualan, personal selling serta direct marketing dan pemasaran via internet yang berada pada kategori baik. Strategi komunikasi pemasaran yang telah dilakukan oleh Starbucks Coffee guna meningkatkan loyalitas konsumen dalam menggunakan kartu member Starbucks telah berjalan dengan baik dan memiliki respon yang baik oleh para penggunanya sehingga saran yang dapat diberikan yaitu mempertahankan hal tersebut agar dapat mempertahankan konsumen yang loyal maupun untuk menarik konsumen baru.Kata Kunci: Loyalitas Konsumen, Strategi Komunikasi Pemasaran, Starbucks Card,� PT. Starbucks Coffee, Mahasiswa.��ABSTRACTLoyalty has an important role for the sake of growth in a company, especially in the competitive coffee industry nowadays. A company implements variety of marketing communications strategy in order to maintain their customers in using products and services. This research is conducted to examine the influence of the marketing communication strategy of Starbucks Card toward customer loyalty in college student in Bandung. This research's sampling technique uses non-probability sampling due to the lack of secondary data specifying exactly the number of consumers who use the Starbucks Card so the sample sizes are 105 respondents. Based on the results of data processing, it can be seen that the sub-variables that have the most positive effect on customer loyalty are sales promotion, personal selling, direct marketing and marketing via the internet which are among good categories..Marketing communications strategy that has been done by Starbucks Coffee to increase consumer loyalty in using Starbucks Card has gone well and has a good response by the users so the suggestion that can be given is to retain it in order to maintain loyal customers and to attract new customers.Keywords: Consumer Loyalty, Marketing Communications Strategy, Starbucks Card, PT. Starbucks Coffee, College Student.

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Dissertations / Theses on the topic "Starbucks Coffee Company"

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Rainey, John William. "Space and Place in Business Intelligence: A Case Study of Starbucks Coffee Company in Central Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337784621.

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LoRusso, James Dennis. "Labors of Authenticity: The Function of Spirituality and the Construction of Selfhood in the American Business." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11262007-141021/.

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Thesis (M.A.)--Georgia State University, 2007.
Description based on contents viewed Feb. 15, 2008. Christopher White, committee chair; Timothy Renick, Louis Ruprecht, Jr., committee members. Title from file title page. Electronic text (43 p.) : digital, PDF file. Includes bibliographical references.

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Cowin, Erica. "The evolution of U.S. corporate logos a semiotic analysis." Master's thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4875.

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The purpose of this study is to examine the evolution of six U.S. corporate logos--Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks--from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or "referent"--what the sign refers to), and the interpretant (the effect on the viewer, or the viewer's interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement "evolutionary" in nature. In all six cases, communication plays a major part in logo improvement.
ID: 029808873; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2011.; Includes bibliographical references (p. 87-101).
M.A.
Masters
Communication
Sciences

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Chi, Hui-Chi, and 紀慧琪. "The Relationship Research of Experiential Moduels and Brand Equity-Starbucks Coffee Company." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63949208280380503413.

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碩士
中國文化大學
觀光休閒事業管理研究所
93
Due to the changes of consumptive pattern, the economy developing process has been changing from “Agriculture Economy”, “Industry Economy”, “Service Economy”, to “Experience Economy.” In 1999, Dr. Bernd H. Schmitt has pointed out that the first priority of marketing is consumer experience. The traditional way of marketing is no longer satisfied by consumers. Thus, companies in industry have to provide customers with various consumption experiences that can really influence their sense and touch their emotion. It provides good opportunities to establish long-term relationships with customers. The study examines the relationship between five SEMs (Strategic Experiential Moduls) (sense experience, feel experience, think experience, act experience, and relate experience) and brand equity (brand royalty, brand awareness, perceived quality, and brand associations) according to Schmitt (1999) and Aaker (1991)s’ studies. For quantitative analysis, it takes convenience sampling at 18 Starbucks coffee shops in Taiwan. 428 questionnaires were collected, and 18 were removed from the sample because of incomplete answers. The valid samples were 410. The response rate is 96﹪. The findings are as follows: (1) The influences of five SEMs (Strategic Experiential Moduls) on brand equity are significant correlative. (2) Sense, feel, act, and relate experience have positive influences on brand royalty. The feel experience has the highest positive influence on brand royalty, but the think experience has no significant influence on brand royalty. (3) Sense, feel, act, and relate experience have positive influences on brand awareness. The sense experience has the highest positive influence on brand awareness, but the think experience has no significant influence on brand awareness. (4) Sense, feel, and relate experience have positive influences on perceived quality. The sense experience has the highest positive influence on perceived quality, but think and act experience have no significant influence on perceived quality. (5) Feel and relate experience have positive influences on brand association. The relate experience has the highest positive influence on brand association but sense, think, and act experience have no significant influence on brand awareness.

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Kapnik, Daria. "Transfer pricing : why the tax havens will endure." Mémoire, 2013. http://www.archipel.uqam.ca/5496/1/M12985.pdf.

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Le but de cette étude est de servir comme un véhicule exploratoire présentant l'une des questions épineuses en matière de planification fiscale globale et de sa mise en œuvre par des États individuels, celle des prix de transfert et de l'utilisation de ces juridictions d'hébergement. L'étude vise à démontrer la complexité des mécanismes fiscaux qui entourent le sujet, principalement en utilisant de la jurisprudence et des analyses juridiques, ainsi que des rapports de comptabilité, des rapports financiers et des enquêtes journalistiques. Ce faisant, l'ouvrage présente de prouver que malgré la volonté politique manifeste de changer le cadre actuel, le statu quo est susceptible de rester, bénéficiant ainsi aux entreprises multinationales au détriment des économies des États individuels. Le travail est divisé en trois chapitres essentiels et distincts, dont chacun joue un rôle essentiel dans la reconstruction de la grande image de stratégies d'évasion fiscale globale. Le premier chapitre définit les paradis fiscaux et leur utilisation, illustre leurs origines, ainsi que leur évolution jusqu'aux temps modernes et étudie les questions problématiques qui entourent leurs opérations, particulièrement dans le contexte des activités des entreprises. Ce faisant, cette étude tente de démontrer les deux côtés du débat sur les techniques de minimisation des impôts et de leur impact à la fois sur les économies 'onshore' et 'offshore'. Le deuxième chapitre présente une analyse plus technique des prix de transfert, une méthode particulière utilisée par les entreprises pour réduire leur fardeau fiscal. Sous cette rubrique, une analyse approfondie des méthodes et fonctions de prix de transfert est proposé, en mettant l'accent sur le contexte nord-américain. Dans le dernier chapitre, l'application pratique des techniques de prix de transfert est illustrée par une étude d'un cas particulier de la corporation Starbucks, qui a réussi d'utiliser la comptabilité complexe inter-entreprises à travers plusieurs juridictions afin d'éviter de payer des impôts sur ces profits à travers le monde. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Prix de transfert, paradis fiscaux, évasion fiscale, minimisation fiscale, compagnies multinationaux

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Silva, Adriana Anastácio da 1981. "O Design de Comunicação e a imagem visual das organizações nas Redes Sociais Virtuais : um estudo de caso." Master's thesis, 2014. http://hdl.handle.net/10451/11631.

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Tese de mestrado, Design de Comunicação e Novos Média, Universidade de Lisboa, Faculdade de Belas Artes, 2014
This dissertation main motivation is to provide comprehensive knowledge as a designer, how did the social media tools, namely the virtual social networks do, to generated new channels of communication, thus how can it be deployed to corporations use, so that effective communication for their target consumers can be leveraged of. Firstly the designer career over history is described, ever since the computers start, up to, the social media upcoming and related tools, stressing the virtual social networks. A fully review throughout the designer job ticket is presented, its creative process and the projective operative modifications, towards the social media upcoming integration, as well as the specific graphic interfaces to be considered in. Trough over, social media are highlighted, grouping them into categories, focusing the major social networks and their associated users. Furthermore, a case study is exhibited, presenting Starbucks on the Web, hereby over its corporative website (starbucks.com), over the web platform developed for users interaction (My Starbucks Idea) and at last over the most popular social network: Facebook (facebook.com/starbucks). From a communication´s designer perspective, an extensive review for the corporate features on the two above referred items is performed, as on these spots an entire concept and structure development is feasible to be defined, from its outline stage up to the end product, unlike social networks whereas communication needs to be adapted to a pre-established interface

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Books on the topic "Starbucks Coffee Company"

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Bussing-Burks, Marie. Starbucks. Santa Barbara, Calif: Greenwood Press, 2009.

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Michelli, Joseph. The Starbucks Experience. New York: McGraw-Hill, 2009.

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Schultz, Howard. El desafio Starbucks: Como Starbucks lucho por su vida sin perder su alma. Mexico, D.F: Aguilar, 2012.

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Crane, Caprice. Stupid and contagious. New York: 5 Spot, 2005.

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Blumenthal, Karen. Grande expectations: A year in the life of Starbucks' stock. New York: Crown Business, 2007.

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Sweet, Leonard I. The Gospel according to Starbucks: Living with a grande passion. Colorado Springs, Colo: Waterbrook Press, 2007.

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Blumenthal, Karen. Grande expectations: A year in the life of Starbucks' stock. New York: Three Rivers Press, 2008.

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Schultz, Howard. Onward: How Starbucks fought for its life without losing its soul. New York, NY: Rodale, 2011.

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Schultz, Howard. Onward: How Starbucks fought for its life without losing its soul. New York, NY: Rodale, 2011.

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Schultz, Howard. Onward: How Starbucks fought for its life without losing its soul. New York, NY: Rodale, 2011.

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Book chapters on the topic "Starbucks Coffee Company"

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Ahnefeld, Martin, Harald Varson Ebrecht, and Dirk Schiereck. "Realoptionsbewertung von Markteintrittstrategien — Eine fiktive Anwendung am Beispiel der Starbucks Coffee Company." In Aktuelle Entwicklungen im Finanzdienstleistungsbereich, 33–53. Heidelberg: Physica-Verlag HD, 2004. http://dx.doi.org/10.1007/978-3-7908-2651-7_3.

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Wu, Lawrence. "ONE COMPANY'S PERSPECTIVE ON INNOVATION - STARBUCKS COFFEE, CIRCA 2006." In Accelerating New Food Product Design and Development, 105–15. Chichester, UK: John Wiley & Sons Ltd and the Institute of Food Technologists, 2017. http://dx.doi.org/10.1002/9781119149330.ch8.

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Marques, Joan, Angelo A. Camillo, and Svetlana Holt. "The Starbucks Culture." In Transcultural Marketing for Incremental and Radical Innovation, 395–402. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4749-7.ch019.

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As we are bombarded with reports of immoral performances of larger and smaller corporations, we are nearly convinced that ethical companies are a thing of the past. Indeed, the pressure increases daily, and CEOs, facing narrow performance windows, often feel pressured to adopt a hit-and-run mentality, thereby contaminating their entire corporate culture. Yet, there are companies that continue to outperform their competitors and redefine their industries nationally and internationally while simultaneously following a strict moral compass. One such company is the Starbucks Coffee Company, a seasoned brand entailing 18,000 stores worldwide of which approximately 13,000 are located in North America. The Starbucks Corporation holds 5,500 coffeehouses in 61 countries under its direct supervision. After a successful expansion into China, Starbucks is now moving into India. Yet, through all of these aggressive moves, the coffee giant has managed to recurrently make the list of the world’s most ethical companies for good reasons. This case reviews Starbucks’ internal and external culture, examining its partner treatment, environmental awareness, farmer support, stakeholder inclusion, and other revolutionary strategies, in hopes to have these elements serve as a set of focus points for current and future leaders to consider.

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Marques, Joan, Angelo A. Camillo, and Svetlana Holt. "The Starbucks Culture." In Handbook of Research on Business Ethics and Corporate Responsibilities, 302–12. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7476-9.ch014.

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Bombarded with reports of immoral corporate performances, many have become convinced that ethical companies are history. CEOs, facing narrow performance windows, often feel pressured to adopt a hit-and-run mentality, thereby contaminating their entire corporate culture. Yet, there are companies that continue to outperform their competitors and redefine their industries, while simultaneously following a strict moral compass. One such company is the Starbucks Corporation, entailing 18,000 stores worldwide, of which approximately 13,000 are in North America. Starbucks directly supervises 5,500 coffeehouses in 61 countries. After a successful expansion into China, Starbucks is now moving into India. Nonetheless, the coffee giant continues to make the list of the world's most ethical companies for good reasons. This case reviews Starbucks's internal and external culture, examining its partner treatment, environmental awareness, farmer support, stakeholder inclusion, and other revolutionary strategies, in hopes to have these elements serve as focus points for current and future leaders.

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Gilinsky, Armand, and Raymond H. Lopez. "Starbucks Coffee Company: A Comprehensive Financial Analysis." In World Scientific Series in Modern Finance: Advanced Topics in Finance for the Academician and Practitioner, 243–68. WORLD SCIENTIFIC, 2023. http://dx.doi.org/10.1142/9789811216749_0016.

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Flamholtz, Eric G., and Yvonne Randle. "Transforming Behavior to Play the New Game." In Changing the Game, 215–32. Oxford University PressNew York, NY, 1998. http://dx.doi.org/10.1093/oso/9780195117646.003.0010.

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Abstract One of the greatest challenges facing an organization that is attempting to change its game is that of helping to transform the behavior of its employees (i.e., its players and coaches). The very success of every type of transformation depends, to a great extent, on the ability of the company’s team to support it through changes in their own behavior. For example, the successful transformation at Starbucks Coffee (described in Chapter 5) involved people behaving in ways more consistent with a professionally managed firm. In contrast, the unsuccessful transformation of UAL to Allegis (described later in this chapter) was caused, at least in part, by the lack of behavioral change on the part of employees within this company.

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Durukan, M. Banu, and Semen Son-Turan. "How Green Is Their Latte Now?" In Advances in Human Resources Management and Organizational Development, 162–80. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8065-3.ch008.

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This chapter investigates whether sustainability practices of one of the leaders of the coffee industry, Starbucks, have changed during the COVID-19 pandemic as compared to the period before the virus outbreak. In particular, the authors ask which dimensions, or sub-dimensions, of sustainability in particular have been cut off first. Secondary data in the form of industry and company reports, websites, as well as research articles has been used. The findings of this study are particularly important for practitioners and researchers interested in changes in the coffee market, corporate sustainability, and consumer behavior, particularly during a systemic crisis, such as the COVID-19 pandemic. The topic is very current, and high-quality interdisciplinary research on a continuously deepening crisis with an unknown expiration date promises value-added potential, much more than “filling a gap” in the literature.

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Reports on the topic "Starbucks Coffee Company"

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Starbucks and Conservation International: How a sustained NGO-company partnership led to the coffee industry’s first sustainability standard. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1000.

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This case study describes how a sustained NGO-company partnership led to the coffee industry’s first sustainability standard. This case study is part of a broader analysis on key lessons women’s health advocates can learn from the environmental movement on effective strategies for driving changes in corporate policies and practices.

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