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Relevant bibliographies by topics / Starbucks Coffee Company

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Academic literature on the topic 'Starbucks Coffee Company'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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Journal articles on the topic "Starbucks Coffee Company"

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Nurhanifah, Nurhanifah, Nazmi Wiki Kartika, Ahmad Husein, Masrona Harahap, Joni Romaito Ritonga, and Cindy Indarti Kesuma. "Analisis Strategi Marketing, Brand Image (Personal Branding) serta Loyalitas terhadap Minuman Starbucks di Kalangan Remaja Milineal." El-Mujtama: Jurnal Pengabdian Masyarakat 3, no. 1 (2022): 116–21. http://dx.doi.org/10.47467/elmujtama.v3i1.2291.

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 Starbucks is a company that is popular among millennial teenagers, although the prices of food and drinks at the Starbucks company are quite expensive, but for some reason Starbucks remains a hangout place for today's millennial youth elite. Starbucks itself sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks and items such as glasses and tumblers. Founded in 1971 in Seattle as a local coffee roaster and retailer, Starbucks expanded rapidly. The Starbucks company that is growing rapidly and is very well known among millennial teenagers is the

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Wang, Zhaozhe. "Analysis of Starbucks in China." BCP Business & Management 38 (March 2, 2023): 592–97. http://dx.doi.org/10.54691/bcpbm.v38i.3743.

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Since coffee is gradually becoming popular in China, the promising market prospect that China’s coffee market has is appealing to multiple companies. Starbucks, a successful business magnate in the coffee market around the globe, occupies a huge market share in China’s coffee market. Nevertheless, numerous competitors, especially domestic coffee brands in China, and the hit caused by the COVID-19 epidemic put great pressure on the company. Furthermore, the company itself also has some weaknesses currently, which can affect the corporation negatively. As a result, based on the background of Chi

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Jin, Zexi. "Analysis of the Successful Marketing Strategy of Starbucks Based on 4P Theory." Advances in Economics, Management and Political Sciences 85, no. 1 (2024): 18–23. http://dx.doi.org/10.54254/2754-1169/85/20240830.

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This study presents a comprehensive review of how Starbucks transformed from a single coffee house in Seattle in 1971 to an international coffee empire. It reviews the strategic marketing campaign, targeting upscale young adults and professionals, describes how they incorporate sustainability into the Starbucks ethos and examines how Starbucks rules the global coffee market using its 4Ps strategy (Product, Price, Place, Promotion) despite challenges arising from market saturation and changing consumer tastes. It also shows that Starbucks, as a beverage company that has taken the world by storm

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Putri, Vania Dwi Alfiana, and I. Gusti Agung Ketut Gede Suasana. "PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI GERAI STARBUCKS COFFEE (Studi Pada Konsumen Domestik Starbucks Coffee di Wilayah Bali)." E-Jurnal Manajemen Universitas Udayana 7, no. 1 (2017): 470. http://dx.doi.org/10.24843/ejmunud.2018.v7.i01.p18.

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The purpose of this study is to determine the effect of brand equity elements on purchasing decisions from the coffee shop brand Starbucks Coffee. The number of samples taken as many as 100 respondents taken from several outlets located in the area of ??Bali, with the method of non-probability sampling. Data collection was done through questionnaire distribution. The analysis technique used is multiple regression. Based on the results of research, it is suggested that the management and marketing department of the company especially from the company brand Starbucks Coffee to maintain the exist

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Rahman, Fairizal. "Marketing Public Relations Starbucks Indonesia dalam Membangun Loyalitas Customer." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 6, no. 1 (2023): 50–75. http://dx.doi.org/10.33367/kpi.v6i1.3737.

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In the Coffee Shop business in Indonesia, competition is becoming increasingly intense. The success of a company in competing with its rivals depends on the good relationship between the company and its customers through optimal service that meets their needs. To build customer loyalty, a crucial role is played inpublic relations. One of the strategies used by companies to build customer loyalty is through Marketing Public Relations. The purpose of this research is to determine how Starbucks Coffee Indonesia uses Marketing Public Relations strategies to build customer loyalty. A qualitative re

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Cahayani, Ica, Imam Fadhil Nugraha, and M. Andi Pasha. "Governance and Upgrading Product: Study of Kopi Kenangan and Starbucks." Journal of World Trade Studies 6, no. 2 (2022): 38–52. http://dx.doi.org/10.22146/jwts.v6i2.3612.

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This study was conducted to explain, first, the form of governance and upgrading between two coffee companies, namely Kopi Kenangan and Starbucks. Second, it would explain in detail the components of Starbucks governance that could be applied to Kopi Kenangan considering that Kopi Kenangan had a fairly high coffee quality but still requires development in terms of governance. This study uses the theory of governance and upgrading and the research method used is in-depth interviews and narrative review to explain and analyse the governance and upgrading of Kopi Kenangan and Starbucks. Based on

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Wahyuwanti, Rena Anisah. "Pengaruh Proses Transnasionalisasi Coffehouse Company “Starbucks Coffee” Terhadap Budaya Tradisional Minum Teh di China." Transformasi Global 09, no. 1 (2022): 1–13. http://dx.doi.org/10.21776/ub.jtg.009.01.1.

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The phenomenon of globalization has dominated various aspects of human life today. Globalization has changed the patterns of human interaction and activities to be faster, more modern, and more innovative. In the economic aspect, globalization has led to the process of economic transnationalism, where TNCs and MNCs have become key players in the global flow of goods and services in various sectors. These transnational corporations are able to create new, modern, and exclusive consumerist trends that attract everyone and make them want to follow them. This is what happened to the trend of coffe

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Bai, Jiayi. "The Starbucks Crisis—External and Endogenous Pressures of Coffee Market Giants." Frontiers in Business, Economics and Management 8, no. 1 (2023): 272–75. http://dx.doi.org/10.54097/fbem.v8i1.6228.

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Walking on the first floor of many shopping malls, there is almost a coffee shop called "Starbucks" near the door. It has an eye-catching signboard and a unique decoration style, attracting passers-by to rest and consume. Since 1971, Starbucks has occupied many resources and advantages in the coffee market. After nearly 50 years of growth and development, it achieved the best revenue in 2018.In March 2022, Howard Schultz, the "Father of Starbucks", served as the president of Starbucks again to deal with the impact of the epidemic on the company. Surprisingly, despite the pressure, Starbucks st

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Ms. Durga Devi E, Dr. J. Sabitha. "Customer Experience for Corporate Social Business Development Towards Starbucks with Special Reference to Chennai City." Tuijin Jishu/Journal of Propulsion Technology 44, no. 3 (2023): 2589–93. http://dx.doi.org/10.52783/tjjpt.v44.i3.753.

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The confident experienced customer is a central part of a successful company. This is the acceptance of the Starbucks company customers are more appreciative of their service. This study simulated the rate of Starbucks coffee as a brand vital role in obtaining improved company performance, like sales. The customer is highly satisfied based on their experience to develop a relationship with Starbucks. The research was conducted in which primary data was collected from 150 people who had visited the Starbucks. This study concludes that Starbucks could substantially pay attention to the variables

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Sari, Kartika, and Nurhayati I. K. "Pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen (Studi Pada Konsumen Berstatus Mahasiswa PT. Starbucks Coffee di Kota Bandung)." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (2019): 1. http://dx.doi.org/10.30659/jikm.7.2.1-22.

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Loyalitas memiliki peranan penting demi majunya suatu perusahaan khususnya dalam persaingan industri kedai kopi saat ini. Perusahaan menerapkan berbagai strategi komunikasi pemasaran demi mempertahankan konsumennya dalam menggunakan produk dan jasa. Penelitian ini dilakukan untuk menguji pengaruh strategi komunikasi pemasaran Starbucks Card terhadap loyalitas konsumen berstatus mahasiswa di kota Bandung. Penelitian ini melakukan teknik sampling yang akan digunakan yaitu dengan cara non-probability sampling dikarenakan tidak adanya data sekunder yang menjelaskan secara tepat jumlah konsumen yan

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Dissertations / Theses on the topic "Starbucks Coffee Company"

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Rainey, John William. "Space and Place in Business Intelligence: A Case Study of Starbucks Coffee Company in Central Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337784621.

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LoRusso, James Dennis. "Labors of Authenticity: The Function of Spirituality and the Construction of Selfhood in the American Business." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11262007-141021/.

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Thesis (M.A.)--Georgia State University, 2007.<br>Description based on contents viewed Feb. 15, 2008. Christopher White, committee chair; Timothy Renick, Louis Ruprecht, Jr., committee members. Title from file title page. Electronic text (43 p.) : digital, PDF file. Includes bibliographical references.

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Cowin, Erica. "The evolution of U.S. corporate logos a semiotic analysis." Master's thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4875.

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The purpose of this study is to examine the evolution of six U.S. corporate logos--Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks--from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework

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Chi, Hui-Chi, and 紀慧琪. "The Relationship Research of Experiential Moduels and Brand Equity-Starbucks Coffee Company." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/63949208280380503413.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>93<br>Due to the changes of consumptive pattern, the economy developing process has been changing from “Agriculture Economy”, “Industry Economy”, “Service Economy”, to “Experience Economy.” In 1999, Dr. Bernd H. Schmitt has pointed out that the first priority of marketing is consumer experience. The traditional way of marketing is no longer satisfied by consumers. Thus, companies in industry have to provide customers with various consumption experiences that can really influence their sense and touch their emotion. It provides good opportunities to establi

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Kapnik, Daria. "Transfer pricing : why the tax havens will endure." Mémoire, 2013. http://www.archipel.uqam.ca/5496/1/M12985.pdf.

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Le but de cette étude est de servir comme un véhicule exploratoire présentant l'une des questions épineuses en matière de planification fiscale globale et de sa mise en œuvre par des États individuels, celle des prix de transfert et de l'utilisation de ces juridictions d'hébergement. L'étude vise à démontrer la complexité des mécanismes fiscaux qui entourent le sujet, principalement en utilisant de la jurisprudence et des analyses juridiques, ainsi que des rapports de comptabilité, des rapports financiers et des enquêtes journalistiques. Ce faisant, l'ouvrage présente de prouver que malgré la

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Silva, Adriana Anastácio da 1981. "O Design de Comunicação e a imagem visual das organizações nas Redes Sociais Virtuais : um estudo de caso." Master's thesis, 2014. http://hdl.handle.net/10451/11631.

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Tese de mestrado, Design de Comunicação e Novos Média, Universidade de Lisboa, Faculdade de Belas Artes, 2014<br>This dissertation main motivation is to provide comprehensive knowledge as a designer, how did the social media tools, namely the virtual social networks do, to generated new channels of communication, thus how can it be deployed to corporations use, so that effective communication for their target consumers can be leveraged of. Firstly the designer career over history is described, ever since the computers start, up to, the social media upcoming and related tools, stressing the vir

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Books on the topic "Starbucks Coffee Company"

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Bussing-Burks, Marie. Starbucks. Greenwood Press, 2009.

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Michelli, Joseph. The Starbucks Experience. McGraw-Hill, 2009.

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Schultz, Howard. El desafio Starbucks: Como Starbucks lucho por su vida sin perder su alma. Aguilar, 2012.

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Crane, Caprice. Stupid and contagious. 5 Spot, 2005.

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Blumenthal, Karen. Grande expectations: A year in the life of Starbucks' stock. Crown Business, 2007.

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Sweet, Leonard I. The Gospel according to Starbucks: Living with a grande passion. Waterbrook Press, 2007.

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Blumenthal, Karen. Grande expectations: A year in the life of Starbucks' stock. Three Rivers Press, 2008.

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Schultz, Howard. Onward: How Starbucks fought for its life without losing its soul. Rodale, 2011.

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Schultz, Howard. Onward: How Starbucks fought for its life without losing its soul. Rodale, 2011.

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Schultz, Howard. Onward: How Starbucks fought for its life without losing its soul. Rodale, 2011.

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Book chapters on the topic "Starbucks Coffee Company"

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Ahnefeld, Martin, Harald Varson Ebrecht, and Dirk Schiereck. "Realoptionsbewertung von Markteintrittstrategien — Eine fiktive Anwendung am Beispiel der Starbucks Coffee Company." In Aktuelle Entwicklungen im Finanzdienstleistungsbereich. Physica-Verlag HD, 2004. http://dx.doi.org/10.1007/978-3-7908-2651-7_3.

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Wu, Lawrence. "ONE COMPANY'S PERSPECTIVE ON INNOVATION - STARBUCKS COFFEE, CIRCA 2006." In Accelerating New Food Product Design and Development. John Wiley & Sons Ltd and the Institute of Food Technologists, 2017. http://dx.doi.org/10.1002/9781119149330.ch8.

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Marques, Joan, Angelo A. Camillo, and Svetlana Holt. "The Starbucks Culture." In Transcultural Marketing for Incremental and Radical Innovation. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4749-7.ch019.

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As we are bombarded with reports of immoral performances of larger and smaller corporations, we are nearly convinced that ethical companies are a thing of the past. Indeed, the pressure increases daily, and CEOs, facing narrow performance windows, often feel pressured to adopt a hit-and-run mentality, thereby contaminating their entire corporate culture. Yet, there are companies that continue to outperform their competitors and redefine their industries nationally and internationally while simultaneously following a strict moral compass. One such company is the Starbucks Coffee Company, a seasoned brand entailing 18,000 stores worldwide of which approximately 13,000 are located in North America. The Starbucks Corporation holds 5,500 coffeehouses in 61 countries under its direct supervision. After a successful expansion into China, Starbucks is now moving into India. Yet, through all of these aggressive moves, the coffee giant has managed to recurrently make the list of the world’s most ethical companies for good reasons. This case reviews Starbucks’ internal and external culture, examining its partner treatment, environmental awareness, farmer support, stakeholder inclusion, and other revolutionary strategies, in hopes to have these elements serve as a set of focus points for current and future leaders to consider.

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Marques, Joan, Angelo A. Camillo, and Svetlana Holt. "The Starbucks Culture." In Handbook of Research on Business Ethics and Corporate Responsibilities. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7476-9.ch014.

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Bombarded with reports of immoral corporate performances, many have become convinced that ethical companies are history. CEOs, facing narrow performance windows, often feel pressured to adopt a hit-and-run mentality, thereby contaminating their entire corporate culture. Yet, there are companies that continue to outperform their competitors and redefine their industries, while simultaneously following a strict moral compass. One such company is the Starbucks Corporation, entailing 18,000 stores worldwide, of which approximately 13,000 are in North America. Starbucks directly supervises 5,500 coffeehouses in 61 countries. After a successful expansion into China, Starbucks is now moving into India. Nonetheless, the coffee giant continues to make the list of the world's most ethical companies for good reasons. This case reviews Starbucks's internal and external culture, examining its partner treatment, environmental awareness, farmer support, stakeholder inclusion, and other revolutionary strategies, in hopes to have these elements serve as focus points for current and future leaders.

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Gilinsky, Armand, and Raymond H. Lopez. "Starbucks Coffee Company: A Comprehensive Financial Analysis." In World Scientific Series in Modern Finance: Advanced Topics in Finance for the Academician and Practitioner. WORLD SCIENTIFIC, 2023. http://dx.doi.org/10.1142/9789811216749_0016.

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Flamholtz, Eric G., and Yvonne Randle. "Transforming Behavior to Play the New Game." In Changing the Game. Oxford University PressNew York, NY, 1998. http://dx.doi.org/10.1093/oso/9780195117646.003.0010.

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Abstract One of the greatest challenges facing an organization that is attempting to change its game is that of helping to transform the behavior of its employees (i.e., its players and coaches). The very success of every type of transformation depends, to a great extent, on the ability of the company’s team to support it through changes in their own behavior. For example, the successful transformation at Starbucks Coffee (described in Chapter 5) involved people behaving in ways more consistent with a professionally managed firm. In contrast, the unsuccessful transformation of UAL to Allegis (described later in this chapter) was caused, at least in part, by the lack of behavioral change on the part of employees within this company.

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Durukan, M. Banu, and Semen Son-Turan. "How Green Is Their Latte Now?" In Advances in Human Resources Management and Organizational Development. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8065-3.ch008.

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This chapter investigates whether sustainability practices of one of the leaders of the coffee industry, Starbucks, have changed during the COVID-19 pandemic as compared to the period before the virus outbreak. In particular, the authors ask which dimensions, or sub-dimensions, of sustainability in particular have been cut off first. Secondary data in the form of industry and company reports, websites, as well as research articles has been used. The findings of this study are particularly important for practitioners and researchers interested in changes in the coffee market, corporate sustainability, and consumer behavior, particularly during a systemic crisis, such as the COVID-19 pandemic. The topic is very current, and high-quality interdisciplinary research on a continuously deepening crisis with an unknown expiration date promises value-added potential, much more than “filling a gap” in the literature.

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Reports on the topic "Starbucks Coffee Company"

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Starbucks and Conservation International: How a sustained NGO-company partnership led to the coffee industry’s first sustainability standard. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1000.

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This case study describes how a sustained NGO-company partnership led to the coffee industry’s first sustainability standard. This case study is part of a broader analysis on key lessons women’s health advocates can learn from the environmental movement on effective strategies for driving changes in corporate policies and practices.

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