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Dissertations / Theses on the topic 'Start-up – Gestion'

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1

Basso, Olivier. "Modélisation et évaluation des risques d'échec inhérents aux start-up internes." Paris 1, 2002. http://www.theses.fr/2002PA010067.

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La thèse a pour objet d'étude les risques encourus par une start-up interne, i. E. Une entité organisationnelle émergente, fondée sur un nouvelle opportunité de développement économique, au sein d'une entreprise déjà existante. Ce travail s'appuie sur la théorie de la structuration d' A. Giddens, en mobilisant plusieurs concepts clés (dualité du structurel, compétence des agents, régionalisation) pour identifier les dimensions constituantes d'une start-up interne soumises au risque d'échec. La partie empirique consiste à analyser les trajectoires de 4 start-up internes, créées à partir d'une i
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2

Grama, Simona. "Incidence des compétences pour l'innovation ouverte des entrepreneurs sur la performance des start-up incubées : le cas des incubateurs roumains." Thesis, Lyon 3, 2013. http://www.theses.fr/2013LYO30082/document.

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Si l’explosion du système Est-Ouest marque la fin de l’idée de confrontation globale en tant que modèle de la guerre depuis la fin du second conflit mondial, on doit plus fondamentalement s’interroger sur les changements intervenus depuis les années 90 en ce qui concerne le statut de la guerre elle-même et sur le rôle des opérations de paix dans les relations internationales. Les crises politiques découlant de conflits internes sont des sources de déstabilisation et de fragilisation des institutions locales qui subissent le tumulte et affaiblissent la capacité des acteurs à sortir d’une telle
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3

Surrel, de Saint Julien Odile de. "Dynamique et configuration(s) de l'évolution de projets de création d'entreprises de haute technologie. Développement et contingence. Restitution d'un processus à partir d'une recherche-intervention : le cas d'une innovation de hautes technologies de l'invention à son exploitation." Phd thesis, Université Nice Sophia Antipolis, 2014. http://tel.archives-ouvertes.fr/tel-00979856.

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La thèse vise à expliquer la dynamique de l'évolution des projets de création d'entreprises de haute technologie à travers les différentes configurations empruntées par le développement technologique et organisationnel. La revue de littérature dans le domaine de l'entrepreneuriat technologique a montré une grande richesse de facteurs explicatifs de l'évolution des projets de création d'entreprises mais aussi des déficiences du rôle attribué à la technologie qui lui confèrent un statut d'artéfact et non celui de processus à part entière. Une approche conceptuelle de la création de l'entreprise
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4

Murillo, Álvarez Fernando Armando. "Internacionalización de una Start-Up chilena al mercado canadiense." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/142432.

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Magíster en Gestión para la Globalización<br>La globalización hoy en día está en todas partes, en el ámbito político, cultural, tecnológico, económico, en fin, un proceso del cual las empresas no pueden quedar fuera. El presente trabajo lo enfocaremos del punto de vista de las start-up locales y como llevarlas al siguiente nivel, la internacionalización. Hay distintas soluciones para internacionalizar un negocio, en este documento mostraremos a través de una experiencia práctica; mi experiencia, el camino recorrido con Homeurbano en el mercado canadiense. La empresa nació como una idea de ne
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5

Gamra, Miloud. "Innovation, ambidextrie et jeune entreprise technologique." Thesis, Pau, 2019. http://www.theses.fr/2019PAUU2063.

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Cette recherche doctorale porte sur le processus de développement de la jeune entreprise technologique (JET). Elle vise à comprendre les actions clés permettant le passage de l’invention à l’innovation et à déterminer si l’ambidextrie (i.e., l’équilibre entre exploration et exploitation) est associée à une plus grande performance. Les définitions de la JET, l’innovation, l’exploration, l’exploitation et l’ambidextrie, qui sont utilisées dans cette recherche, sont préalablement posées. Une première étude empirique, qui repose sur la cartographie de concepts en groupe, permet d’identifier trois
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6

Brigidi, Gabriel Mombach. "Criação de conhecimento em empresas start-up de alta tecnologia." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2009. http://hdl.handle.net/10183/15590.

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Temas relacionados à criação de conhecimento e a sua gestão têm adquirido crescente menção na literatura acadêmica específica. Diferentes enfoques exploram o assunto, desde tipologias para categorizar o conhecimento, pesquisas sobre fontes de conhecimento, até atividades e habilitadores relacionados ao seu processo de criação. Nesse contexto, o foco da presente pesquisa é a criação de conhecimento em empresas start-up de alta tecnologia. Embora empresas start-up de alta tecnologia possuam relevante importância econômica e se considere o conhecimento como recurso determinante para o seu sucesso
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7

Figueiredo, Sara Oliveira. "Participation in entrepreneurship competitions and the success factors of start-ups." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/23049.

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Mestrado em Gestão<br>Entrepreneurship has been growing significative since the last years. At the same time, with the aim of supporting the developing and growth of the start-ups, the number of competitions has also been growing. Despite the several numbers of policies, the number of start-ups that success it is still small. Faced with this phenomenon, several studies focused on the analysis of the factors that contribute to the success of the start-ups, but much of it is still unknown about the factors that contribute the most to the success of this companies. This dissertation proposes to
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8

Cunha, Conceição Maria Oliveira da. "O empreendedorismo e a inovação nas empresas : estudo de caso no pós start-up." Master's thesis, Universidade de Aveiro, 2004. http://hdl.handle.net/10773/1667.

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Mestrado em Gestão da Ciência, Tecnologia e Inovação<br>O presente trabalho propõe-se analisar o fenómeno do empreendedorismo em empresas em fase de crescimento e maturidade de vários sectores da Indústria Transformadora. Tem por objectivo perceber como empreendem e inovam essas empresas e como promovem o espírito empreendedor após a fase inicial em que são por natureza mais inovadoras. Pretende também dar contributos, no sentido de se perceber melhor que comportamentos evidenciam as pessoas que se encontram no comando dos destinos dessas empresas, bem como, das equipas que os apoiam na gestão
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Balut, Repetto Juan Pablo. "Modelo de negocios para un producto nuevo en la industria de los aderezos Premium." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/138661.

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Autor no autoriza el acceso a texto completo de su documento hasta el 18/3/2021.<br>Ingeniero Civil Industrial<br>Según una publicación de la ODECU el 2012, Chile es el país con mayor consumo de mayonesa a nivel latinoamericano, llegando a un total de 33.978 toneladas vendidas el 2013, esto es un poco más de un tercio de las ventas de aderezos totales. Estas cifras son preocupantes ya que la mayonesa en un alimento con alta cantidad de grasas y gran aporte calórico, además no aporta significativamente a la nutrición del consumidor. En la presente memoria, el proyecto a desarrollar consiste en
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Rodríguez, Aguilera Camilo Andrés. "Modelo y plan de negocios para Hidro Iron, una empresa comercializadora de dispensadores de agua para ambientes al intemperie." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/137642.

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Ingeniero Civil Industrial<br>El siguiente proyecto es la evaluación del modelo de negocios de Hydro Iron, empresa comercializadora de dispensadores purificadores de agua para espacios a la intemperie. Se basa en las metodologías Lean Start-Up y Lean Canvas, que evalúan los aspectos del negocio investigando e iterando. El proceso metodológico llevó a cambiar el foco inicial: de abordar temáticas globales de hidratación saludable y reciclaje, a un modelo de negocios con un producto y una propuesta de valor validada por los clientes. Estos fueron detectados en las iteraciones propias de la metod
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González, Castro Raúl. "La implementación de los sistemas de control de gestión en las empresas de nueva creación: Una revisión de la literatura." Pontificia Universidad Católica del Perú, 2017. http://repositorio.pucp.edu.pe/index/handle/123456789/114744.

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The objective of this work is a literature review of the relationship between management control systems and why the use of them in newly created companies. To this end, we have reviewed 24 articles published in 11 journals in the period 1967-2015. The results are defined in three categories: the reasons for adoption, they are and how they work variables promoting the adoption, and the consequences. The current status of research and future research collected by the literature collected is analyzed.<br>El objetivo de este trabajo es una revisión literaria de la relación entre los sistemas de c
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12

Ardiles, Quiroz Ignacio Hernán. "Diseño de un modelo de negocios y plan de desarrollo para una empresa Start-up biotecnológica en etapa temprana." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/147243.

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Ingeniero Civil Industrial<br>El proyecto PLA corresponde una investigación aplicada en el área biotecnológica que busca probar la producción de un bio plástico (ácido poli láctico) a través de organismos genéticamente modificados. De acuerdo a lo anterior, el presente trabajo busca orientar la actividad científica asociada al proyecto PLA, hacia un mercado atractivo que permita explotar la invención en favor de obtener beneficios. De esta forma se elabora una metodología que consta de 5 etapas: La primera etapa desarrolla un análisis del mercado global de los polímeros destinados a envases,
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Cruzat, Hermosilla Sebastián Gabriel. "Plan de negocio para un servicio online de reserva y gestión de clientes: caso Reservo.cl." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/140292.

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Ingeniero Civil Industrial<br>El objetivo de este estudio, es el desarrollo de un plan de negocio para la empresa Reservo.cl, la que inicia actividades en Febrero del 2014, contando con 35 clientes al inicio de este estudio. La empresa, ofrece un software online con herramientas financieras y administrativas, que permiten mejorar el control de gestión a los dueños de los centros de estética y belleza. El proyecto, se enmarca en una industria que ha mostrado un crecimiento constante del 7% anual en los últimos 5 años, presentando una oportunidad para apoyar a aquellas empresas, que ante este
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14

Ponce, de León Pollman Francisco José. "Uso de la ingeniería de negocios en diseño e implementación de negocio para Start up basada en Web Opinion Mining." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/137850.

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Magíster en Ingeniería de Negocios con Tecnologías de Información<br>Ingeniero Civil Industrial<br>Opinion Zoom es un proyecto INNOVA del Web Intelligence Consortium Chile Research Centre del Departamento de Ingeniería Civil Industrial de la Universidad de Chile. El proyecto se basa en el desarrollo de algoritmos para el análisis de opiniones, sentimientos y polaridades de comentarios a partir de los datos depositados por los usuarios en las redes sociales, blogs y páginas a fines, en el marco del desarrollo explosivo que ha tenido la Web 2.0 en la última década. El trabajo de tesis se basa e
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15

Kallel, Boukhris Afef. "Les systèmes d'appui à la création d'entreprises en Tunisie : quels enjeux et quels rôles pour les jeunes diplômés porteurs de projets? : cas de la région de Sfax." Thesis, Dijon, 2015. http://www.theses.fr/2015DIJOE001/document.

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Dans cette thèse, nous identifions les déterminants de la survie des nouvelles entreprises créées par les jeunes diplômés de l'enseignement supérieur, bénéficiant de prêts bancaires à taux bonifié. Un accent est mis sur l’impact des politiques d’aides publiques. Les données sont issues d’une enquête réalisée en 2013, sous la tutelle de l’Université de Sfax, sur une cohorte de 160 entreprises créées entre le 01/01/2008 et 31/12/2008, soit cinq ans après la création. Le taux de réponse était de 81,25%. Après avoir évoqué la problématique de survie de la petite entreprise nouvellement créée, nous
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16

Brettl, Eva, Vinia Kleinert, and Liliya Karamatova. "The New Venture Creation Process in Cooperation with Science Park Jönköping." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12445.

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<p><strong>Purpose</strong></p><p>The purpose of this thesis is to explore how students at Jönköping University can establish a new business and to what extent Science Park Jönköping is involved throughout the business creation process.</p><p><strong>Background</strong></p><p>Numerous researches have been done on new venture creation and business incubation. However, these two areas of research are rarely combined. When it comes to venture creation, most theories focus either solely on the start-up process or on the entrepreneur and the environment. The novelty of this thesis lies in combining
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17

Cohen, Laurence. "Le co-investissement par des Business Angels et des Capital-investisseurs dans les jeunes entreprises technologiques et trajectoires de croissance : approche en termes de gouvernance d'entreprise et études de cas comparatives." Thesis, Lyon, 2017. http://www.theses.fr/2017LYSE3073.

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En phase d’amorçage, les jeunes entreprises technologiques à la recherche de ressources pour financer leur développement peuvent solliciter les business angels (BAs) et capital-investisseurs (CIs). Notre recherche porte sur le type d’investissement (BAs seuls, BAs et CIs en co-investissement séquentiel ou simultané) mis en œuvre et amène la question de la nature et de la qualité des relations et interactions entre les différentes catégories d’investisseurs et l’entrepreneur, dans le sens où ces investisseurs peuvent influencer la dynamique de croissance et être à leur tour influencés par cette
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Coppitters, Hendrik Jozef Brigitte Odile. "Internationalization of welfare stimulating start-up accelerators." Master's thesis, 2017. http://hdl.handle.net/10400.14/22770.

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The goal of this thesis is to fill the gap in the literature regarding the internationalization processes used by welfare stimulators, a type of start-up accelerators that have as objective to drive the growth of a regional or national start-up ecosystem. More specifically, we look at how their local mission can be reconciled with their international dimension. To answer the research question, we used the case-study method applied on one Portuguese and one Finnish welfare stimulator. Interviews were the key technique to collect primary data, and internal and external documentation provi
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Alves, Sara Brites. "Genibet : a biopharmaceutical contract manufacturing start-up." Master's thesis, 2015. http://hdl.handle.net/10400.14/17322.

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The thesis that is by this means present under the form of a case study intends to emphasize the challenges faced by a Portuguese start-up, Genibet, upon its initial years of operations and the need to grow internationally. The case study may also be used as a learning tool, once it enables instructors and students to apply strategic knowledge and frameworks on a real life situation of a company. Genibet is a biopharmaceutical contract manufacturing organization that provides cell, bacterial and viral production services to biopharmaceutical companies and clinical research institutes. G
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Seabra, Maria Rita Rodeia. "How to market Alzuleycha : an Interior Design Start-Up." Master's thesis, 2017. http://hdl.handle.net/10400.14/21823.

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This dissertation aims to elaborate a market strategy for a Portuguese Start-Up, Alzuleycha. Thus, the present dissertation presents Alzuleycha’s Marketing Strategy and its Financials Projections. Alzuleycha is a Portuguese Interior Design Start-Up; that offers unique decoration pieces, balancing between a modern and traditional style. The pieces’ designs are inspired on the traditional Portuguese architecture details, especially on the Portuguese tiles. The main purpose of the elaboration of Alzuleycha’s Marketing Strategy and its Financials is to suggest a Business Plan for the Portugu
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Silva, Henrique de Azevedo Gomes da. "MetaCase : from a start-up to an international company." Master's thesis, 2013. http://hdl.handle.net/10400.14/15623.

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The development of a business case study is the main goal of this dissertation. The appliacation of strategic concepts intends to provide a better understanding of the current situation of the company, as well as to offer recommendations for the future. The dilemma that is further analyzed concerns whether the company should opt for an internationalization process or not, including the markets to explore and the entry modes to adopt. The company is MetaCase, a services firm that provides a consultancy-based solution for financial management, through its own in-house conceived and developed fi
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Gviniashvili, Giorgi. "Start-up learning process in accelerator programs." Master's thesis, 2017. http://hdl.handle.net/10400.14/22200.

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The modern world is shaped by rapid innovation and disruptive ideas. Start-ups are drivers of these innovations. They replace incumbent technologies, existent business models and in sum make the world a better place to live. However, nascent ventures still have a tendency to fail often due early stage challenges and problems. In order to help newly founded ventures to overcome early stage obstacles, in last decade accelerator programs were created. Accelerators provide entrepreneurship education to ventures’ founding teams and help them to transform their ideas into successful businesses
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23

Costa, Tomás Manuel Garcia da. "Digital transformation business development in a start-up." Master's thesis, 2020. http://hdl.handle.net/10362/108476.

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The digital transformation associated with Industry 4.0’s emergence has enabled companies to be more apt in over coming the resulting new challenges. Although companies are starting to perceive this as a real concern to effectively move business forward in the future, most of them do not know how to operation a lise it. This work project aims to study the overall environment of a small digital start-up,as a way to fit its services to the market, as well as develop a digital maturity assessment prototype tool in order to evaluate the digital maturity of companies and introduce possible solution
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Duarte, António Emanuel Guerreiro. "Plano de negócios start-up S Bikes." Master's thesis, 2016. http://hdl.handle.net/10071/13907.

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A evidência científica e a evolução da preocupação com a saúde pela população em geral, demonstram que a prática regular de atividade física e o desporto constituem um dos pilares para um estilo de vida saudável. Nos últimos anos, a bicicleta registou um aumento significativo da sua utilização, associado à promoção de novas experiências e contribuição para um melhor bem-estar. Acredita-se que no futuro, em contexto urbano, as bicicletas serão um meio de transporte preferencial, contribuindo para a resolução de problemas associados ao ambiente, aos transportes e ao trânsito. O presente
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Diniz, João Pedro Lopes Serrado Coelho. "Challenges start-up founders face between the ideation and first round of investment phases: a study on the discrepancy between narrower and broader perspectives in the Portuguese ecosystem." Master's thesis, 2020. http://hdl.handle.net/10362/104636.

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The research projectpresented belowdelves into the largest andmost significant challenges thatstart-up founders face between their ideationand first round of investment phases.Throughliterature review on the subject matter it is postulated that these are mostly related to lengthylegal procedures,a lack of a science-basedapproach to building a business, andtensions betweenpartnersand investorsof the start-ups. However, interviews reveal that the issues most present in founders’minds are those related to recruitment, decision-times, and clarity in procedures.
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Machado, Hugo Miguel de Sá Pereira. "Pensamento criativo e criação de conhecimento em Start-up´s." Dissertação, 2015. https://repositorio-aberto.up.pt/handle/10216/81316.

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Machado, Hugo Miguel de Sá Pereira. "Pensamento criativo e criação de conhecimento em Start-up´s." Master's thesis, 2015. https://repositorio-aberto.up.pt/handle/10216/81316.

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Deecke, Thedda Henny. "Start-up failure: what reasons for start-up failures can be related to a lack of business development? How should the business development in start-ups ideally be designed?" Master's thesis, 2019. http://hdl.handle.net/10362/111529.

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This direct research project aims to investigate the reasons of entrepreneurial failure of Ger-man start-up companies. By a literature review of recent studies on entrepreneurial failure and the conduction of expert interviews the research question “What reasons for start-up failures can be related to a lack of business development? How should the business development in start-ups ideally be designed? ”was answered. This work proves that a well thought through business development including a dynamic, not static, balance between the different levels of a business model could prevent man
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Ferreira, Sérgio Alexandre Martins. "Science4you: análise de uma 'start-up' com o 'venture capital method'." Master's thesis, 2015. http://hdl.handle.net/10437/7115.

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Orientação: Paulo Fernando de Sousa Pereira Alves<br>O presente estudo tem como objetivo concluir se os ‘Venture Capitalists’ em Portugal tomam decisões de investimento racionais de acordo com o ‘Venture Capital Method’. Para tal foi elaborado um estudo de caso relativo à empresa Science4you. Pretendeu-se identificar se o investimento na Science4you foi uma decisão financeiramente racional por parte da PT Ventures. Assim sendo procedeu-se à avaliação da empresa, através do seu ‘Business Plan’ de 2008, utilizando o ‘Venture Capital Method’. O ‘Business Plan’ traçado pela empresa e o qual servi
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Terra, Nuno Miguel da Cunha Monteiro. "Explore business models and operations of start up companies in healthcare." Dissertação, 2017. https://repositorio-aberto.up.pt/handle/10216/108601.

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Terra, Nuno Miguel da Cunha Monteiro. "Explore business models and operations of start up companies in healthcare." Master's thesis, 2017. https://repositorio-aberto.up.pt/handle/10216/108601.

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32

Ehrmann, Andreas. "Internationalization strategy for a start up company of the outdoor industry." Master's thesis, 2015. http://hdl.handle.net/10071/11559.

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The following work is a corporate project for a German start-up business of the outdoor sector. The topic is the development of a detailed concept for internationalization of the company. With this subject an approach was elaborated that is aligned to the given parameters. Its aim is to showcase a concept of internationalization specifically for a SME in the outdoor sector. In order to do so an overview of literature and theory was given. Built on that it established a detailed framework for the process of internationalization. Its focus is on industry and market analysis and selection, com
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Morales, Jhovana Stefani Basto. "Internationalization strategy of a start-up to the Latin American market." Master's thesis, 2016. http://hdl.handle.net/10362/18250.

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The purpose of this study is to investigate and describe the internationalization process of the Easy Easy Apps Start-up choosing strategic alliances as entry mode. To understand the internationalization of start-ups is important to know how they do business in international markets. Furthermore, a strategic alliance perspective gives a critical insight of firms’ strategy to challenge in global competition. This project reflects the need to internationalize the Easy Easy Apps Company, in order to continue fulfilling its goals to become the number one App builder company in Latin America, inc
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Weger, Peter. "Build, measure, learn - validatied learning applied to a skateboard start-up." Master's thesis, 2017. http://hdl.handle.net/10362/22395.

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EGAL Skateboards is a start-up of two friends who decided to manufacture skate decks in Germany. The project is already in an advanced stage. The company set up its own manufacturing facility where boards are produced which are of high quality and well perceived by consumers. The entrepreneurs plan to sell their product online and offline and in this way create a profitable business. However, how exactly value is created and delivered was not entirely clear yet. Therefore, the work project at hand specifies a business model by implementing a tool called business model canvas (BMC). The BMC is
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Santos, Rita Isabel Lança dos. "A digital marketing strategy in a fintech start-up: Advicefront." Master's thesis, 2018. http://hdl.handle.net/10071/17909.

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Advicefront is a start-up founded by Portuguese whose core business is developing software planning solutions for financial advisers. The company started in 2015 and attracted the attention of multiple investors and firms interested in accompanying the evolution of the product. Through time, Advicefront crossed some uncertainty periods which eventually led to a shift in product offering. Instead of offering a single software solution the company is now selling a modular approach where separate modules address specific challenges advisers face in their daily workflow. Advicefront has alw
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Arlerot, John Anders Emil. "How to manage and retain volunteers in an international start-up business." Master's thesis, 2018. http://hdl.handle.net/10071/16464.

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The dissertation aims to study how an international for-profit start-up business manage and retain volunteers in the workforce. Qualitative interviews were conducted with ambassador managers and the management of Uniplaces, an international start-up company. The data was discussed to the literature review with previous research and theory about human resource management, organisational life cycles, motivation theory, and volunteer management. The results show that the volunteers are managed by flexibility, financial compensation, a social work environment, learning opportunities, autonom
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Amaral, Inês Mirpuri Branco. "Establishing a growth strategy for a start-up : the Selfie Stick Portugal case." Master's thesis, 2015. http://hdl.handle.net/10400.14/18296.

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Selfie Stick Portugal was launched in December 2014, after selfies became a worldwide phenomenon, and social networks part of everyone’s daily life in Portugal. Even though customers could already find the product online, Selfie Stick Portugal enjoyed a first mover advantage by being the first selling the Selfie Stick in a physical store in Portugal. Nevertheless, new competitors soon started arising in the market, and some were even offering lower prices while selling their products in a similar packaging as Selfie Stick Portugal, making the product look, at a first sight, exactly the s
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Reifenhäuser, Christian Anton. "Start-Up incubators - an analysis of two leading incubators and their performance." Master's thesis, 2019. http://hdl.handle.net/10362/73485.

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Accelerators are a modern phenomenon of start-up support. The first accelerator was founded in 2005 and several hundred have been created all over the world since then. The concept of acceleration itself is not new but the recent programs take a different approach. How well do these perform and what is the best method to accelerate start-ups? Two leading accelerators YC and Techstars are being analysed in this paper to evaluate their differences in performance and their approaches.
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Tegmen, Devin. "Emailing impact on e-learning engagement in a German start-up example." Master's thesis, 2021. http://hdl.handle.net/10362/123401.

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E-Learning engagement has gained importance within the past decade, not only due to the digitalization of learning through COVID-19 but socio-economic trends themselves. Therefore, this study is dedicated towards the usage of emailing as a tool to increase engagement analysing the applicability as well as the best possible strategies, in terms of email content and design. The underlying experiment involved 240 users of a digital learning platform which received emails over a time span of four weeks. The study reveals that providing users feedback on their learning path with a posi
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Wünstel, Stephen. "Target market selection model for e-commerce start-up exemplified by NewCo." Master's thesis, 2016. http://hdl.handle.net/10362/18252.

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For e-commerce startups (ECSs) international growth has never been more important than today. In order to venture abroad successfully, ECSs need a model which enables them to select the most attractive markets. The current status of theory and literature is rarely applicable to early stage ECSs. Therefore, this research paper provides a model for the systematic selection of new target markets. Based on existing literature as well as primary and secondary research, this thesis develops a generic target market selection model for ECSs. To verify this model, it is applied to a specific online mar
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Corti, Francesco. "Inboundware Consulting Project : reshaping the business model to internationalize a start-up." Master's thesis, 2020. http://hdl.handle.net/10400.14/31237.

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Inboundware is a Portuguese digital marketing consulting start-up that seeks to expand its business internationally to increase the quality of its services by enhancing the skills it has developed. The start-up is evaluating a potential country to implement an entry strategy to successfully internationalize its digital marketing services for the tourism industry. Focusing and specializing in tourism, Inboundware wants to reshape its business model to be competitive and resilient in the targeted foreign market. This thesis offers a study of the tourism industry and its related marketing activ
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Dias, Marta Correia. "How virtuality impacts start-up employees performance through its influence on entrepreneurship passion." Master's thesis, 2020. http://hdl.handle.net/10071/21268.

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There is evidence that organizations have increased the use of virtual teams in recent years and combined with this there are many advantages. However, there is no certainty that these teams have a virtual positive effect on their performance. This study, through a questionnaire, examined how team's entrepreneurial passion mediated the relationship between Virtuality and Team Performance and how the Work Conflict moderated the Team's Entrepreneurial Passion effect on performance. A sample of 41 start-ups was analyzed using a moderate mediation model; and the results indicate that the Vir
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Gambardella, Matteo Maria. "The influence of a start-up process on the entrepreneurs’ emotions, deduced by their Twitter accounts." Master's thesis, 2017. http://hdl.handle.net/10400.14/22036.

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In this paper, entrepreneurship has been analysed along a temporal range, stressing the influence that being founded has on an entrepreneur’s emotions. Starting from a vast base of Twitter accounts, through the text analysis, have been extracted ratios concerning the presence within the Tweets of a positive and negative emotions. Those ratios have been calculated equating the amount of specific words referring to that emotions on the total amount of words tweeted every year by the entrepreneurs. Those people are mostly from US, and the investors founding their ideas undertook many diffe
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Janicas, Mariana Fraga Andrade Silva. "A compatibilização do grau de formalização da gestão de recursos humanos e a flexibilidade de uma start-up de IT." Master's thesis, 2017. http://hdl.handle.net/10071/15229.

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Esta tese analisa duas grandes temáticas, a flexibilidade organizacional das empresas de IT e a formalização da Gestão de Recursos Humanos. Foi analisada uma start-up de IT criada em 2012 com 17 colaboradores com o objetivo de perceber de que forma é possível compatibilizar a flexibilidade de uma start-up com o grau de formalização da Gestão de Recursos Humanos. Para isso foram feitas entrevistas a todos os colaboradores tendo por base um guião de entrevista, Com base na análise de conteúdo pode-se aferir as mudanças da organização ao longo do tempo. Estas mudanças pretendem analisar a empres
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Santos, Renata Sofia Pardal dos. "Unveiling the critical factors of disruptive technologies development : a case study with Deloitte Digital and technological start-ups." Master's thesis, 2017. http://hdl.handle.net/10400.14/22768.

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Innovation, entrepreneurship and technology are enablers for the new path of growth towards the Information Era. Because of this, it is imperative to master the dynamics of creating, developing and scaling ventures. This master thesis aims to deepen the knowledge on start-up development. In order to analyze each of the six development stages, we will focus on the critical factors throughout the process as well as major challenges and strategies to accelerate start-up development. To explore these topics, an exploratory case study was conducted with interviews to 14 technological start-ups incl
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Terjung, Johanna Elisabeth. "An analysis of crowdfunding as a viable form of financial for start-ups in Portugal." Master's thesis, 2016. http://hdl.handle.net/10362/19407.

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Crowdfunding evolved as part of the world’s progress towards a global and digital society. Over the past years, leveraging the ‘power of the crowd’ has become an increasingly popular way to obtain financing. This research is an effort to analyse the extend to which Crowdfunding is used as a form and source of financing for start-ups in Portugal. As such, this dissertation is an empirical work encompassing an extensive literature review on the concept of Crowdfunding, its origin, development and current state and offers an analysis for the case of Portugal. Through elite interviews with operato
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Abreu, Gustavo Filipe Ribeiro Alves de. "The healthy snacks : the portuguese case of a start-up company in the food industry." Master's thesis, 2017. http://hdl.handle.net/10400.14/31339.

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O estilo de vida saudável, sem glúten, produtos naturais, orgânicos são as tendências mais recentes no setor alimentar. As pessoas procuram novas maneiras de comer bem e de produtos prontos para consumir. Em Portugal, uma empresa decidiu lançar um produto que preencha esta necessidade: Fruut. Fruut é um snack saudável, 100% natural, sem adição de açúcar, sal ou conservantes, produzido em Viseu, só fruta portuguesa. Os snacks normalmente têm conotação negativa uma vez que têm sal ou açúcar, mas Frueat pretende mostrar que nem sempre é assim e que há uma alternativa. Aqui irá encontrar todas as
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Ciríaco, Catarina Macedo. "Are start-ups aware of the importance of human resource management?" Master's thesis, 2015. http://hdl.handle.net/10071/11813.

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JEL Classification System: M13 New Firms • Startups M12 Personnel Management • Executives; Executive Compensation<br>Human Resource Management (HRM) is acknowledged as being a key issue regarding firm’s success and competitiveness. Taking into account the Portuguese business sector, it is increasing the role that start-ups play in terms of wealth and employing creation, energizing so the economy. This fact makes start-ups companies an interesting universe to be related to HRM. In this sense, from the literature review that covered Entrepreneurship, Start-ups and HRM issues emerged three main
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Pinto, Bruno Miguel dos Santos. "NAU beer : introduction of a new premium beer in the Portuguese market." Master's thesis, 2015. http://hdl.handle.net/10400.14/20015.

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Entrepreneurship has been on the agenda, and the younger generations are the ones that are making it relevant. People are becoming versatile and adaptable to the market, and the Youngers are the ones who seem to be best trying to shape the market, and adapting the innovative ideas to the trends. This case is a real story of three young entrepreneurs that, guided by this energy to do and to change, created the NAU beer, a handcraft premium beer that pretends to be on the table, where the wine normally is. In this case, it is presented all the timeline of the product conception, until the firs
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Eckhardt, Hannah. "Rethinking the "Innovator´s Dilemma" : does intrapreneurship solve start-up threats to incumbents : the case of Siemens?" Master's thesis, 2020. http://hdl.handle.net/10400.14/29658.

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Christensen’s Innovator's Dilemma thesis describes the paradoxical phenomenon that large companies become victims of their own success. Companies are successful and market leaders by virtue of having a large customer base and market share, but innovation takes root in small niche customer demographics. So, listening to their customers' needs causes companies to fail because they cannot implement the disruption associated with the next significant market innovation. However, Christensen published his theory at a time when companies were reliant on internal innovation. Since 2003, the phenomeno
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